Ekaterinburg, Russia
INGKA Centres The high potential of the region
The Sverdlovsk region The city of Ekaterinburg In 2017, the index of industrial production in Yekaterinburg Retail trade turnover 781,9 billion rubles (105% vs. 2016). amounted to 129.6 percent, which exceeds all-Russian values. Turnover of public catering 41,2 billion rubles (132,1%). The Sverdlovsk region is part of the Russian Federation and the Yekaterinburg is the fourth largest megapolis in Russia and The increase in retail trade turnover and wage growth of all Ural Federal District. Straddling both Europe and Asia, it is the has 1.5 million inhabitants. It is a modern industrial, business, economic activities were recorded. The average monthly wage 3rd place in terms of online sales. largest region in the Urals. It enjoys stable economic growth and, scientific and commercial city, which is proud of its rich history was 45,596 roubles, and the number of registered unemployed according to the majority of key social and economic development and cultural traditions. The city is very actively developing persons decreased by 13 per cent. In terms of average monthly 75% of Internet users. indicators, is among the top ten regions in the Russian Federation. in various areas of business and science. Representative offices wages, Yekaterinburg has traditionally exceeded the national Over 20 countries have offices here including the US, UK, Germany, of Federal and international retail companies are opened here. average. 5th most popular city among foreign tourists. the Czech Republic, China, France, Hungary and Vietnam. The Yekaterinburg fashion designers who gain popularity in Russia and major cities are Ekaterinburg, Nizhny Tagil, Kamensk-Uralsky and abroad, such as 12Storeez, Borismama, Dasha Phi, Ushatάva, There are events such as the SCO, BRIC, international Purchasing power is 1.5 times higher, than the average in Russia. Pervouralsk. Anna Ryapasova deserve special attention. exhibition Innoprom. One of the significant results Market potential + 17.5% to 2025, Regioplan. of 2017 is the preservation of positive demographic trends in Yekaterinburg. The number of births remained at a high level and amounted to 15.2 human births per 1000 people. ////////////////////// Sverdlovsk Region: Ekaterinburg
16.8 BILLION EUR RETAIL TURNOVER 194.307 km2 AREA OF THE REGION 4.600.000 POPULATION
Industries:
CONSTRUCTION MECHANICAL METAL PROCESSING PETROCHEMICAL ENGINEERING
City of Ekaterinburg:
468 km 1.500.000 CITY AREA POPULATION A naturally
high footfall 17 MLN VISITORS ANNUALLY
One of the most popular shopping destinations in the Urals. centre, whilst MEGA Ekaterinburg is being remodelled to become Ekaterinburg is surrounded by several major satellite cities the strongest family destination. Catering for every age, gender and in a highly developed industrial region that is 1.5 times above budget, we’re set to become the most sought after meeting place for average on the Russian purchasing power index. The reachable the whole region to shop, socialize and spend more time together. population already delivers over 17 million visitors annually to the
Lys’va
Verkhnyaya Salda
Nizhniy Tagil
Alapaevsk
Nev’yansk
Kirovgrad Resh Artyemozskiy
Novoural’sk
Asbest Sredneural’sk Verkhnyaya Pyshma Pervoural’sk Sukhoy Log Beryezovskiy
Revda Zarechnyy Bogdanovich
Krasnoufimsk
Sysert’ Polevskoy Catchment Areas People Distance Kemensk-Ural’skiy ● Primary 458,820 < 10 km
● Secondary 1,330,150 10–20 km
● Tertiary 1,765,570 20–184 km
Total area: 3,554,540 Snezhinsk Verkhniy Ufaley 59% 14 31% 43 MIN CUSTOMERS COME BY CAR BUS ROUTES FAMILIES HAVE KIDS UNDER 16 THE AVERAGE JOURNEY TIME
Ozyersk Kyshtyn The art of Taste
MEGA Ekaterinburg is the first regional shopping centre where the Taste Boulevard became the heart of the renewed MEGA Ekaterinburg food court was transformed into a gastronomic and social cultural and the place where our Guests can meet, communicate and have cluster — Taste Boulevard. It is distinguished by the wide choice an unprecedented gastronomic experience. of gastronomic concepts, an atmosphere of comfort, modern design 884,28 EUR and entertainments. GUESTS VISIT MEGA AVERAGE 2,4 TIMES MONTHLY INCOME PER MONTH
114 MIN AWERAGE DWELL TIME USE THIS AS THE COLOURED Family fashion Classic fashion KEY FOR CATEGORIES Sport Service 103.700 SQM Family fashion Young fashion Food GLA
Sport Electronics
High + young fashion
Electronics
Classic fashion
Service
Food
Entertainment 155 STORES
5.800 PARKING
PAUL SPACES BAKERY
EMELYA
simple coe 76% REGULLAR CUSTOMERS
61% WOMEN The ultimate family environment
Working on the new design of MEGA Ekaterinburg, we turned opened in new concepts, combined into a single conceptual space to our Scandinavian roots, simplicity and environmental of cafes and restaurants. Today, our guests can already enjoy the friendliness. At the same time, we were inspired by the nature updated food court offer and spend time with family and friends of the Urals, making the centre of MEGA Ekaterinburg unlike the in a cozy and inspiring interior. With its simple and eco — friendly centres in other cities. Updating the elements of the building design, well thought-out layout and a combination of brands, will help improve the perception of visitors and contribute to the MEGA Ekaterinburg really becomes a unique place for meetings successful work of our partners. In the updated MEGA there is and recreation. everything that makes the rest special: bright design, lots of shops
31% 57% FAMILIES WITH OF CUSTOMES KIDS ARE MARRIED
98% 114 MIN BRAND AWERAGE AWARENESS DWELL TIME INGKA Centres
INGKA Centres Russia | +7 495 221 33 11 | [email protected] | www.ikeascr.com