7th HR Directors Summit Europe 30-31 May 2017 Hotel Okura Amsterdam
POST SUMMIT REPORT CONTRIBUTORS
SUMMIT CHAIR STREAM CHAIRS
Talent and Engagement: Strategy, Leadership and Strategy, Leadership and Business Transformation: Business Transformation:
Mark Ellis Robert Hooijberg Koen DeMarteau Mariska Van IJzerloo Author and Leading Expert on Professor of Organizational Behaviour Director HR and Corporate Operations Director of People and Organisation Organisational Development
Organisational Development The 7th HR Director Summit/Europe held on the 30 and 31 May 2017 HRD CONTENT and Learning & Digital HR and welcomed 400+ Senior HR and Industry Leaders to Amsterdam from across ASSISTANT People Analytics: the globe from industries ranging from pharmaceuticals, automotive and IT. The event, themed ‘Enhancing Business Performance: Turning Strategy into Reality’ facilitated thought and discussion around the future challenges and opportunities that are drastically changing the way we think about work. Guiding the discussion were Senior HR Leaders from companies, including IBM, eBay, Soundcloud, LinkedIn and Swarovski. Described as the most creative and engaging Summit to date; highlights Hanna Lukianets Perry Timms included a deconstructed keynote, Sante Fe’s thought provoking Executive MBA Student Social Learning Strategist and Panel, a raw and authentic keynote from Damien Hooper-Campbell Leading HR Blogger on ‘Humanising Diversity & Inclusion’ and delicious cocktails and live entertainment at the Lirea networking drinks.
#hrdEurope | www.hrdsummit.eu 2 CONTRIBUTORS
KEYNOTES
Brian McBride Gary Kildare John Rason Siriana Sopranzi Marc Bruins Sigrid Nauwelaerts Chairman of ASOS and Chief HR Officer Head of Consulting Group Head of Global Mobility Regional Director, Former CEO of Amazon UK Services, Santa Fe Expatriate Management Lead Advisor Talent Mobility - EMEA
Damien Hooper-Campbell Stijn Nauwelaerts Anneloes Raes Dr. Robert Hogan Renee Atwood VP, Chief Diversity Officer HR General Manager Assistant Professor of International Authority Former CHRO, Twitter, Managing People in on Leadership and and Former Global Head Organizations Co-founder Hogan of People & Places, Assessment Systems Uber Technologies
#hrdEurope | www.hrdsummit.eu 3 LETTER FROM OUR CHAIR
1 Artificial intelligence may not be the future that 4 Diversity was also a hot topic, with Damien we expect - Gary Kildare, Chief HR Officer, IBM Hooper-Campbell, the Chief Diversity Officer Europe highlighted that AI should really be at eBay leading an emotional session which ‘Augmented Intelligence’ as that’s where the placed the audience right in the heart of the greatest benefits can be realised in professions, exclusion and diversity challenge that all Mark Ellis not least in helping HR leaders succeed. organisations face. Author and Leading Expert on 2 Leadership is not all about charisma and 5 The challenge of growth and a changing Organisational Development ego - all the keynote speakers where humble, economy was also very much evident - and competitive, and kind. Responsible for well highlighted by Renee Atwood, former Head over a million of employees between them of HR for both Uber and Twitter - who we had Dr Robert Hogan take the stage and encouraged all to be ready to adapt to rapidly demonstrate that research shows that these growing people challenges as attitudes to What an amazing line up for this year’s HR are the characteristics that make great leaders, work change. Directors Summit Europe, my third year as Chair and great companies. and I’ve never felt more privileged to have a It was the most creative event I’ve ever attended, front row seat. Not only that, but with twice 3 The pace of change - two prominent speakers with the amazingly talented Sam McNeill, the UK as many delegates as last year, it became a on this were Stijn Nauwelaerts, HR General and Europe General Manager for SongDivision fantastic learning and networking event across Manager at Microsoft and Brian McBride the taking to the stage regularly and leading the all aspects of industry and the people profession Chairman of ASOS both spent time talking audience through a song writing process, while in general. about how different age groups provide we all benefited from his own vocal and musical different value to the organisation, and that talents. I doubt anyone will forget the one minute It’s hard to draw all of the themes together in a few everyone needs to learn from each other and energiser, or the final song. Looking forward to words, but here are some of the stand outs for me. adapt fast for the benefit of all. next year!
#hrdEurope | www.hrdsummit.eu 4 LETTER FROM OUR KEYNOTES
Gary Kildare Chief HR Officer
WE LIVE IN A DISRUPTED WORLD Data explosion, 24x7 access to information “Work smartly with the data and networks and pay-as-you-go models have transformed our expectations, introduced new you have, and the data ways of working and redefined what value you can gather to create creation means for entire professions. This is the backdrop for the cognitive (or AI) more intelligent solutions to revolution, it’s a new era of collaboration between people challenges.” human AND machine. We have hardly tried it, but we have already started to get a glimpse of the possibilities that are just ahead of us – and this makes us impatient for more. As industries rethink their strategies and approaches for the new era, we need to evolve HR into an agile, outcome-oriented function. We need to use cognitive technologies to help HR professionals be at the top of their game and transform their profession. At IBM, we are already seeing this paradigm in action. We are using IBM Watson capabilities to transform key employee experiences, from talent acquisition and development to compensation, retention and career development.
#hrdEurope | www.hrdsummit.eu 5 LETTER FROM OUR KEYNOTES
Damien Hooper-Campbell Stijn Nauwelaerts VP, Chief Diversity Officer HR General Manager
HUMANIZING DIVERSITY THE CHANGING HR EQUATION & INCLUSION Digital Transformation is changing the HR Equation as we know it. To successfully drive Making our organizations more diverse and digital transformation in organizations HR must: inclusive doesn’t happen overnight or through the flip of a switch. If your organization is 1 Be more intentional about culture and serious about D&I, real change will be fuelled people priorities by a comprehensive strategy that considers the Use data to drive insights and decision-making financial and human capital implications. It will be 2 a multi-year and global strategy that is led by a 3 Simplify processes, standardize and deliver hybrid of ground-up and top-down communities. self-service offerings Most important, it must start with a conversation – an honest one. Before you launch programs, There is such opportunity for HR as a function frameworks, and initiatives, ask yourself – do you to transform, which in turn will help the business. actually know how your people define D&I? If not, What an exciting time to be a HR professional! press pause and start there. Put the Human back in Human Resources and start with a conversation to Humanize Diversity & Inclusion.
“ Diversity needs to be spoken about honestly - without political correctness.”
#hrdEurope | www.hrdsummit.eu 6 “I really enjoyed everything, SUMMIT HIGHLIGHTS from the atmosphere, the speakers, the topics to the venue and especially the food.”
Deutsche Bank
200+ 30+ 20+ 20+ Senior HR Speakers Commercial Exhibitors Leaders Partners
60+ 1 4 MATCH Meetings Man & Guitar Streams
1 Strategy, Leadership and Business Transformation 2 Talent and Engagement 3 Organisational Development and Learning 4 Digital HR and People Analytics
#hrdEurope | www.hrdsummit.eu 7 SUMMIT HIGHLIGHTS VIDEO
“Coaching has a prominent role to play in “A tech savvy HR is an HR that is more leadership, even more so with bespoke prepared to help people in its business development needs and the comfort in to advance their work using digital having someone who can listen and help workplace technology.”
you find your own resourcefulness. A strong Martin Wilckens, HR Digital & Innovation, Deutsche Telekom AG sense of maturing as a leader comes from earning the right to coach others.”
Joel Casse, Global Head of Executive & Leadership Development – Nokia
#hrdEurope | www.hrdsummit.eu 8 WHO WAS THERE: SPEAKERS
Noor van Boven Alberto Platz Andre de Wit Katharina Pahl Hays Steilberg Giovanni Manchia
Alberto Platz Brian McBride Francisco Cherny Hamish Taylor Joel Casse Jorrit van der Togt VP Global Talent Chairman of ASOS and CEO & Managing Former CEO Eurostar, Global Head of Executive Vice President Acquisition & Former CEO of Amazon Director, Axialent: CEO Sainsbury’s Bank Executive & Leadership HR Strategy and Engagement, Swarovski UK, ASOS Conscious Business and Head of Brand, BA Development, Nokia Learning & OE, Royal and OneLeap Community Dutch Shell Alex Mackenzie Catherine Berney Gary Kildare member, OneLeap Josee Meiners Director, OneLeap International Leadership Chief HR Officer, IBM Head of HR, The Ocean Katharina Pahl and Organisational Hays Steilberg Cleanup Member of the Andre de Wit Development Consultant, Gerrit Brouwer Executive Vice President Management Board; VP Capability Building Mannaz CEO and Founder, Appical Corporate HR, Executives Julia Howes Labour Director, and Learning, and Talent, Bertelsmann UK Head of Strategic ISS Facility Services Carlsberg Breweries A/S Constance Scholten Giles Slinger Workforce Planning Holding GmbH CEO and Founder, Director, Concentra James Anderson Analytics, Mercer Angus McCarey Camarilla Analytics CEO, Peachy Mondays Koert Grever CEO, Hive Learning John Rason Head of Director Netherlands and Damien Giovanni Manchia Jane Sassienie Consulting Services, Nordic Countries, IESE Anneloes Raes Hooper-Campbell SVP Human Resources, Global Director, Santa Fe Relocation Business School Assistant Professor of VP, Chief Diversity Rabobank Bridge Partnership Managing People in Officer, eBay Jørn Møller Mairead Maclure Organizations, IESE Hamish Forsyth Senior Consultant, Hogan VP Reward and HR Business School CEO, OneLeap Assessments Systems Operations, TomTom
#hrdEurope | www.hrdsummit.eu 9 WHO WAS THERE: SPEAKERS
Joel Casse Niriti Mehta Mairead Maclure Shakil Butt Sigrid Nauwelaerts Siriana Sopranzi
Marc Bruins Mark Ellis Nick Starritt Raymond Huner Robert Hooijberg Siriana Sopranzi Global Mobility Lead Author and Leading Managing Director, Director, LinkedIn Professor of Organizational Group Head of Expatriate Advisor, Rabobank Expert on Organisational Mercer | Sirota Behaviour, IMD Management, Assicurazioni Development, Culture Renee Atwood Generali S.p.A Marcos Eguillor Transform Nicola McAdam Former CHRO, Twitter, Sam McNeill Adjunct Professor, FT | Leading Expert in Digital and Former Global Head Chief Story Teller and Stijn Nauwelaerts IE Corporate Learning Mark Hurrell Disruption and Capability of People & Places, Uber UK & Europe General HR General Manager, Alliance Development Manager Upskilling, Avado Learning Technologies Manager, SongDivision Microsoft
Maria Semykoz Martin Wilckens Perry Timms Richard Bradley Shakil Butt YouMe Jeon Senior Consulting HR Digital & Innovation, Social Learning Strategist VP Kelly Services Europe, Human Resources Managing Director, Specialist, Gallup Deutsche Telekom AG and leading HR Blogger Kelly Services Europe and Organisational Kelly Services Korea Development Director, Mariska Van IJzerloo Niriti Mehta Dr. Robert Hogan IR Worldwide Yuval Dvir Director of People and Group HR Director – Cocoa Peter Flade International Authority on Head of Online Organisation, Ampelmann and Chocolate, Cargill Senior Advisor, Gallup Leadership and Co-founder Sigrid Nauwelaerts Partnerships, Google Cloud Hogan Assessment Regional Director, Noor van Boven Prof. Gianluca Carnabuci Systems, Hogan Talent Mobility - EMEA, VP, Global Head of Associate Professor of Assessments Systems Johnson & Johnson People, Soundcloud Organizational Behaviour, ESMT Berlin
#hrdEurope | www.hrdsummit.eu 10 WHO WAS THERE: DELEGATES
DELEGATES BY COUNTRY
HRD EU 2017 Delegate locations
SIZE OF COMPANIES IN ATTENDANCE SENIORITY OF ATTENDEES 10,001+ CHRO / VP 55% 19% 5,001 - 10,000 Director Human Resources 10% 50% 1,001 - 5,000 Head of HR 19% 16% 201 - 1,000 HR Manager 16% 15%
#hrdEurope | www.hrdsummit.eu 11 WHO WAS THERE: DELEGATES
COMPANIES INCLUDED
#hrdEurope | www.hrdsummit.eu 12 WHAT WAS SAID: KEY TAKEAWAYS
EVOLVE OR DIE: DEVELOPING LEADING WORK HIGH POTENTIAL: CORE A GROWTH-MINDSET MEANINGFULNESS COMPETENCIES FOR
Millennials only know smartphones, and 50% When people create meaning of what they EMERGING LEADERSHIP of global traffic is now on that platform. do, they stay longer, are happier and perform The best leaders are humble and competitive, Companies are not changing their marketing better. Reduction in costs and improvements not charisma driven ego maniacs. When or hiring with this in mind. Hiring, recruitment, in performance can be driven by changing the developing future leadership capability, reviews - all require not just a mobile presence, way people think about their work. Make sure sometimes the ‘obvious’ choices are not the but a mobile led strategy. HR Leaders need to that people are clear about the bigger picture right ones - investment needs to flow more work more closely with emerging technologies, and meaning of their work. smartly. Broaden the assessment process ensuring skills are up to date and the HR for leadership development - look at results function is leading alongside IT and marketing. and employee feedback, together with Not following. specific psychometrics to determine who to invest in rather than relying on ‘instinct’ or ‘recommendation’.
Anneloes Raes Assistant Professor of Managing People in Organizations Brian McBride Chairman of ASOS and Former CEO of Amazon UK Dr. Robert Hogan International Authority on Leadership and Co-founder Hogan Assessment Systems
“Superbly organised and gained a great perspective for my role and organisation.”
Wiggle & Chain Reaction Cycles
#hrdEurope | www.hrdsummit.eu 13 WHAT WAS SAID: KEY TAKEAWAYS
CULTURE CHANGE: LEADERSHIP IN VUCA TIMES: BUILDING DIGITAL MAKING IT SIMPLER DRIVING FIT AND PURPOSE CAPABILITIES: TRANSFORMING
Culture is a Transformational change. This Creating a programme called Learning Leaders THE WAY WE WORK demands us to look at it from different is a smarter way of creating the right energy We are in the midst of a digital skills deficit perspectives. Start where it flows, take it as a and focus for existing leaders to work more and we need to skill up more of our people journey, focus on the early adaptors, embrace impactfully in a volatile world. That learning to understand the digital tools, platforms whatever emerges. Chose where to focus agility is a critical factor in identifying leaders and environments we’re increasingly using in because what you focus on expands. The who are the strongest investments in as the workplace. HR needs to lead the charge mindset towards Change itself will alter, the learning leaders to role model their way to in equipping themselves and their business heaviness leaves and turns to the excitement success. Instead of throwing the usual content colleagues to be more digitally skilled from a of the flow – the journey itself dominates. The into learning programmes for executives and strategic, tactical and practical point of view. communication and stories you share about aspiring executives, the art and craft of learning HR is a key function in sourcing and delivering the culture change will create more flow. is the main focal point for this programme. A the right kinds of learning programmes and a recognition that leaders who AREN’T actively culture to boost the digital skills needs across learning are diminishing the return on their the organisation to prepare it for more and expertise, influence and direction. HR should more digital disruption. use this to be more assertive in working with leaders in a more purposeful way and create a learning culture at all levels of the organisation. Francisco Cherny CEO & Managing Director
Nicola McAdam Leading Expert in Digital Disruption and Capability Upskilling Andre de Wit VP Capability Building and Learning
#hrdEurope | www.hrdsummit.eu 14 WHAT WAS SAID: KEY TAKEAWAYS
LEADERSHIPS ROLE IN ADVOCATING CREATING TALENT MANAGEMENT THAT ORGANISATIONAL WELLBEING SUPPORTS STRATEGY-BUILDING AND
Stress equals values being disrespected. And this is about people’s personal EXECUTION IN YOUR ORGANIZATION values not the company values. Balancing creates stress; what you need Change your talent development approach to meet tomorrow’s challenges. is integration. Understand the difference between company and personal This may mean centralizing your talent pools and identification processes. values. Help people integrate the different aspects of their lives. We expect Forget about old competencies and be honest about what you need today managers to run, run and run. As HR professionals, we need to ensure that – Identify the key competencies for tomorrow linked to your strategy and people slow down, reflect and regain their energy before they have to run then execute! again. HR has to move beyond one-size-fits-all.
Hays Steilberg Niriti Mehta Executive Vice President Corporate HR, Executive and Talent Group HR Director – Cocoa and Chocolate
“Great rhythm, energy, connection moments, high level speakers, variety of topics... Thank you!!!”
HRD Summit/Europe Attendee
#hrdEurope | www.hrdsummit.eu 15 WHAT WAS SAID: SOCIAL MEDIA
#hrdEurope | www.hrdsummit.eu 16 THANK YOU TO OUR ADVISORY BOARD
The programme for the 2017 HRD Summit Europe is developed in collaboration with the HRD Advisory Board. We thank them for their continuous contribution and support.
Catherine Berney Denise Haylor Gerrit Brouwer Johanna Soderstrom John Rason Katerina Psychopaida International Leadership Chief HR Officer CEO and Founder Corporate Vice President, Head of Consulting Services Director of Business and Organisational CHRO, Human Resources Development EMEA Development Consultant & Aviation
Koen DeMarteau Mandy Chooi Mariska Van IJzerloo Mark Ellis Mervyn Dinnen Paolo Vasques Director HR and Global Director of Strategy Director of People Author and Leading Expert on Talent & HR Analyst Global HR Director Corporate Operations & Innovation for HR and Organisation Organisational Development and Author
Perry Timms Rebecca Winter Tom Brown Tom Haak William McClain Social Learning Strategist Director Talent Management - VP HR International Director Vice President Human Resources and leading HR Blogger EMEA & ASIA
#hrdEurope | www.hrdsummit.eu 17 COMMERCIAL PARTNER SUCCESS STORY
“The HRD Summit provides a YOUR AIM IN ATTENDING THE RESULTS
perfect format for maximising THE SUMMIT • The Summit setting allowed us to make networking opportunities The main objective for attending was raising our brand more visible, to create numerous promising leads and show our expertise in the and gaining new insights on a our brand awareness and establishing genuine leads speaker session variety of HR and leadership • Key aims were to be present with a speaker • To be able to meet key decision makers from development topics. The high session to show the high level content we own mostly European companies actually looking for dialogue is invaluable level of speakers as well as the • To use all networking opportunities and create leads • The match meetings were the most essential professional organisation make part of the summit enabling us to start a it a great event for the industry.” • To listen to offered content and thoughts focussed dialogue provided throughout the programme
WHAT ADVICE WOULD WOULD YOU RECOMMEND YOU GIVE TO THOSE THE SUMMIT TO OTHER JOINING THE SUMMIT FOR SOLUTION PROVIDERS?
THE FIRST TIME? Yes. Make use of all networking opportunities and pre-conference event to start a dialogue.
#hrdEurope | www.hrdsummit.eu 18 THANKS TO OUR SPONSORS
#hrdEurope | www.hrdsummit.eu 19 CONTACT US
KEEN TO SHARE YOUR STORY AT OUR NEXT EVENT? INTERESTED IN SPONSORING?
Penelope Jenkin Karl Ghamsari Senior Summit Producer Commercial Director HRD UK/Europe HRD UK/Europe
+44 (0)20 8080 9108 +44 (0)20 8080 9499 [email protected] [email protected]
INTERESTED IN ATTENDING FUTURE SUMMITS?
Alex Robertson Marketing Manager HRD UK/Europe
+44 (0)20 8080 9596 [email protected]
#hrdEurope | www.hrdsummit.eu 20