Brent Retail Need and Capacity Study Update Appendices, December 2008

APPENDIX 1

HOUSEHOLD SURVEY DATA

APPENDIX 1.1

STUDY AREA

APPENDIX 1.2

SURVEY QUESTIONNAIRE

Job No. 150908 Brent Retail Needs and Capacity Good morning / afternoon / evening, I am …… from NEMS Market Research, an independent market research company and we are conducting a short survey in your area about shopping on behalf of the London Borough of Brent. Do you have time to answer some questions ? It will take about INSERT minutes.

QA Are you the main shopper in your household?

1 Yes GO TO Q01 2No CLOSE

Q01 In which shop does your household spend most money on food and groceries ? DO NOT READ OUT. ONE ANSWER ONLY

01 Aldi, 632-640 Kingsbury Road, KINGSBURY, NW9 9HN 02 Asda, 2-20 Western Road, PARK ROYAL, NW10 7LW 03 Asda, Capitol Park Industrial Park, COLINDALE, NW9 0AS 04 Asda, Forty Lane, WEMBLEY, HA9 9EZ 05 Balfour (South East), 116-118 Pitshanger Lane, EALING, W5 1QP 06 Budgens, (Q8) 408-412 Kenton Road, HARROW, HA3 9DW 07 Budgens, 23 Walm Lane, WILLESDEN, NW2 5SH 08 Budgens, Unit 9, HARLESDEN, NW10 4NG 09 Co-op (South East), 171 Church Lane, KINGSBURY, NW9 8JS 10 Iceland Extra, 368 Station Road, HARROW, HA1 2ND 11 Iceland Extra, 71-75 High Street, HARLESDEN, NW10 4NS 12 Iceland, 1269 Greenford Road, SUDBURY HILL, UB6 0HY 13 Iceland, 14-19 Central Square, WEMBLEY, HA9 7AJ 14 Iceland, 153 Burnt Oak Broadway, EDGWARE, HA8 5EJ 15 Iceland, 154/156 Broadway, CRICKLEWOOD, NW2 3ED 16 Iceland, 512/516 Harrow Road, PADDINGTON, W9 3QA 17 Iceland, 574-578 North Circular Road, NEASDEN, NW2 7PY 18 Iceland, Kingsbury Circle, KINGSBURY, NW9 9QB 19 J Sainsbury, 17-21 Camden Road, CAMDEN, NW1 9LJ 20 J Sainsbury, 360 Ealing Road, WEMBLEY, HA0 1PF 21 J Sainsbury, 90 Kilburn High Road, KILBURN, NW6 4HS 22 J Sainsbury, High Road, WILLESDEN GREEN, NW10 2TD 23 J Sainsbury, Kensal Gas Works Site, LADBROKE GROVE, W10 5AJ 24 J Sainsbury, Kenton Road, KENTON, HA3 0BU 25 J Sainsbury, Unit 25, EDGWARE, HA8 7BQ 26 J Sainsbury, Unit 4, HENDON, NW9 6JX 27 Lidl, Blackbird Hill, WEMBLEY, NW9 8SD 28 Lidl, Wembley Park Drive, WEMBLEY, HA9 8TS 29 Marks & Spencer, 31 St. Anns Road, HARROW, HA1 1NB 30 Marks & Spencer, 458 Oxford Street, WEST END, W1N 0AP 31 Marks & Spencer, 66-68 Kilburn High Road, KILBURN, NW6 4HJ 32 Marks & Spencer, Unit Y1, Brent Cross Shopping Ce, BRENT CROSS, NW4 3FE 33 Morrisons, Chalk Farm Road, CAMDEN, NW1 8AA 34 Morrisons, Honeypot Lane, QUEENSBURY, NW9 9QX 35 Sainsbury's Local, 377 Kilburn High Road, KILBURN, NW6 7QE 36 Sainsbury's Local, 92 Walm Lane, WILLESDEN GREEN, NW2 4QY 37 Somerfield, 1 Cricklewood Lane, CRICKLEWOOD, NW2 1ET 38 Somerfield, 1091 Greenford Road, EALING, UB6 0EJ 39 Somerfield, 215-219 Preston Road, WEMBLEY, HA9 8NF 40 Somerfield, 67-73 Watford Way, HENDON, NW4 3AQ 41 Somerfield, Forty Avenue, WEMBLEY, HA9 8QQ 42 Tesco Express, 100 Willesden Lane, KILBURN, NW6 7TA 43 Tesco Express, 115 Maida Vale, MAIDA VALE, W9 1UP 44 Tesco Express, 21-29 Clifton Road, MAIDA VALE, W9 1SY 45 Tesco Express, 34-36 High Road, KILBURN, NW6 5UA 46 Tesco Express, Honeypot Lane, STANMORE, HA7 1JN 47 Tesco Metro, 229 Greenford Road, GREENFORD, UB6 8QY 48 Tesco Metro, 404 Kenton Lane, HARROW, HA3 8RQ 49 Tesco Metro, Burnt Oak Broadway, EDGWARE, HA8 0BE 50 Tesco, Great Central Way, NEASDEN, NW10 0TL 51 Tesco, Old Hoover Building, GREENFORD, UB6 8DW 52 Tesco, Station Road, HARROW, HA1 2TU 53 Tesco, Tilling Road, CRICKLEWOOD, NW2 1LZ 54 Waitrose, 2 Alexandria Road, WEST EALING, W13 0NL 55 Welcome (South East), 107-109 Pitshanger Lane, EALING, W5 1RH 56 Internet / delivered 57 Market Stalls (PLEASE PROBE FOR LOCATION) 58 Other (PLEASE WRITE IN STORE NAME AND LOCATION) 59 (Don't know / varies) GO TO Q03

Q02 When your household undertakes its main food and grocery spend (STORE MENTIONED AT Q01) does it visit other shops, leisure or service outlets on the same shopping trips? READ OUT. ONE ANSWER ONLY

1 Always 2 Normally 3 Sometimes 4 Rarely 5 Never 6 (Don't know / varies)

Q03 Approximately how much money does your household spend per week on its main food and groceries shop at (SHOP MENTIONED AT Q01) ? NEAREST WHOLE £ PLEASE

1 PLEASE WRITE IN 2 (Refused) 3 (Don't know / varies)

Questionnaire Copyright NEMS market research Page 1 of 11 Q04 In which shop does your household undertake most ‘top-up’ food and grocery purchases ? DO NOT READ OUT. ONE ANSWER ONLY. IF 'OTHER' PLEASE SPECIFY STORE NAME AND LOCATION. IF 'MARKET STALL' PROBE FOR LOCATION

Q05 Approximately how much money does your household spend per week on top-up food and groceries shopping at (SHOP MENTIONED AT Q04) ? NEAREST WHOLE £ PLEASE

1 PLEASE WRITE IN 2 (Refused) 3 (Don't know / varies)

Q06 In addition, does your household also spend money on food and groceries in small shops in town centres?

1 Yes GO TO Q07 2No GO TO Q09

Questionnaire Copyright NEMS market research Page 2 of 11 Q07 In which town centre does your household spend most money on food and groceries in these small shops ?

DO NOT READ OUT. ONE ANSWER ONLY

01 Burnt Oak 02 Camden Town 03 Chiswick 04 Cricklewood 05 Ealing 06 Ealing Road 07 Fulham 08 Hammersmith 09 Harlesden 10 Harrow 11 Hounslow 12 Kensal Rise 13 Kensington High Street 14 Kenton 15 Kilburn 16 King's Road East 17 Kingsbury 18 Knightsbridge 19 Neasden 20 Preston Road 21 Queens Park 22 Queensway / Westbourne Grove 23 Southall 24 Sudbury 25 Uxbridge 26 Watford 27 Wembley 28 Wembley Park 29 West End 30 Willesden Green Retail Parks 31 Brent Cross 32 Ikea, Wembley 33 Olympic Retail Park 34 Staples Corner Retail Park (Brent Cross) 35 Wembley Park, Stadium Retail Park 36 Other (PLEASE WRITE IN) 37 (Don't know / varies)

Q08 Approximately how much money does your household spend per week on food and groceries in these small shops? NEAREST WHOLE £ PLEASE

1 PLEASE WRITE IN 2 (Refused) 3 (Don't know / varies)

Questionnaire Copyright NEMS market research Page 3 of 11 WE NOW HAVE A FEW QUESTIONS ABOUT WHERE YOU GO FOR NON-FOOD SHOPPING. IN ANSWERING THESE QUESTIONS THE LOCATION MAY BE A TOWN CENTRE, A RETAIL PARK, OR A FREE STANDING STORE.

Q09 So, speaking as an individual, can you tell me where you last made a purchase of clothes or shoes ? DO NOT READ OUT. ONE ANSWER ONLY

Town Centres 01 Burnt Oak 02 Camden Town 03 Chiswick 04 Cricklewood 05 Ealing 06 Ealing Road 07 Fulham 08 Hammersmith 09 Harlesden 10 Harrow 11 Hounslow 12 Kensal Rise 13 Kensington High Street 14 Kenton 15 Kilburn 16 King's Road East 17 Kingsbury 18 Knightsbridge 19 Neasden 20 Preston Road 21 Queens Park 22 Queensway / Westbourne Grove 23 Southall 24 Sudbury 25 Uxbridge 26 Watford 27 Wembley 28 Wembley Park 29 West End 30 Willesden Green Retail Parks 31 Brent Cross 32 Ikea, Wembley 33 Olympic Retail Park 34 Staples Corner Retail Park (Brent Cross) 35 Wembley Park, Stadium Retail Park Others 36 Abroad 37 Internet/catalogue/tv shopping 38 Car boot sale (PROBE FOR LOCATION) 39 Other (PLEASE WRITE IN STORE NAME AND LOCATION) 40 (Don't know / varies) 41 (Don't buy these goods)

Questionnaire Copyright NEMS market research Page 4 of 11 Q10 And the time before that, where did you go to make a purchase of clothes or shoes ? DO NOT READ OUT. ONE ANSWER ONLY

Q11 Now can you tell me where your household last made a purchase of furniture, carpets, or soft household furnishings ? DO NOT READ OUT. ONE ANSWER ONLY

Questionnaire Copyright NEMS market research Page 5 of 11 Q12 And the time before that, where did your household go to make a purchase of furniture, carpets, or soft household furnishings ? DO NOT READ OUT. ONE ANSWER ONLY

Questionnaire Copyright NEMS market research Page 6 of 11 Q13 Now can you tell me where your household last made a purchase of DIY and decorating goods ? DO NOT READ OUT. ONE ANSWER ONLY

Q14 And the time before that, where did your household go to make a purchase of DIY and decorating goods ?

DO NOT READ OUT. ONE ANSWER ONLY

Questionnaire Copyright NEMS market research Page 7 of 11 Q15 Can you tell me where you or your household last made a purchase of a domestic appliance, such as a washing machine, fridge, cooker, TV, DVD player or computer ? DO NOT READ OUT. ONE ANSWER ONLY

Q16 And the time before that, where did you or your household go to make a purchase of a domestic appliance, such as a washing machine, fridge, cooker, TV, DVD player or computer ? DO NOT READ OUT. ONE ANSWER ONLY

Questionnaire Copyright NEMS market research Page 8 of 11 Q17 And where was the last purchase of a specialist item made, such as china, glass, jewellery, photographic goods, musical instruments or sports equipment ? DO NOT READ OUT. ONE ANSWER ONLY

Q18 And where was the previous purchase of a specialist item made, such as china, glass, jewellery, photographic goods, musical instruments or sports equipment ? DO NOT READ OUT. ONE ANSWER ONLY

Questionnaire Copyright NEMS market research Page 9 of 11 Q19 What sort of goods do you typically purchase via the Internet? ONLY READ OUT IF RESPONDENT DOES NOT ANSWER 'FOOD AND GROCERY' CATEGORY. CAN BE MULTI- CODED. RANK UP TO 3 ANSWERS.

1 Food and Groceries 2 Clothes and Shoes 3 Furniture, Carpets, Soft Household Furnishings 4 DIY and Decorating Goods 5 Domestic Appliances 6 CDs, DVDs, games, books etc…. 7 Other specialist Non-Food Items 8 (Don't know / varies) 9 (Do not use the internet)

Q20 Which Town Centre do you consider to be your nearest Town Centre within the London Borough of Brent?

ONE ANSWER ONLY. DO NOT READ OUT. (Query if response is not any of the centres listed below. Note to surveyor that some households will fall outside London Borough of Brent)

1 Burnt Oak 2 Colindale 3 Cricklewood 4 Ealing Road 5 Harlesden 6 Kensal Rise 7 Kenton 8 Kilburn 9 Kingsbury A Neasden B Preston Road C Queens Park D Sudbury E Wembley F Wembley Park G Willesden Green H (Don't know)

Q21 Do you visit your nearest town centre (Q20 RESPONSE) on a regular basis ?

1 Yes 2No

Q22 Can I ask, are there things that could be improved about your nearest town centre (Q20 RESPONSE) ? DO NOT READ OUT. CAN BE MULTI-CODED. RANK UP TO 3 ANSWERS

ACCESS AND TRANSPORT FACTORS 1 Not enough parking 2 Parking too expensive 3 Car parking isn’t accessible enough 4 Inadequate bus services to the centre 5 Inadequate signposting within the centre 6 Need for new / relocated bus stops 7 Inadequate priority for pedestrians 8 Inadequate access for wheelchair and pushchair users ENVIRONMENTAL FACTORS 9 Litter needs to be removed more often A Inadequate shelter from wind / rain B The appearance / environment of centre needs improving C Inadequate security measures D Inadequate street furniture / floral displays ATTRACTIONS – RETAIL/LEISURE/SERVICES OFFERED E Not enough national multiple (high street chain) retailers F Inadequate supermarket offer G Inadequate choice of shops in general H Specific shop missing from the town centre (PLEASE WRITE IN) I Inadequate quality of shops J Inadequate quality/range of night-life K Inadequate quality/range of eating places L Inadequate quality/range of leisure facilities (sports centre, cinema, theatre, etc) M Not enough children's play areas N Other (PLEASE WRITE IN) O (Don’t know / refused) P (None mentioned)

Questionnaire Copyright NEMS market research Page 10 of 11 SEX Sex of respondent. CODE FROM OBSERVATION

1 Male 2 Female

AGE Could I ask, how old are you ? ONE ANSWER ONLY. DO NOT READ OUT

1 18 to 24 2 25 to 34 3 35 to 44 4 45 to 54 5 55 to 64 6 65 + 7 (Refused)

CAR How many cars does your household own or have the use of ? ONE ANSWER ONLY. DO NOT READ OUT

1 None 2 One 3 Two 4 Three or more 5 (Refused)

WOR Which of the following best describes the chief wage earner of your household's current employment situation ?

READ OUT. ONE ANSWER ONLY

1 Working full time 2 Working part time 3 Unemployed 4 Retired 5 A housewife 6 A student 7 Other (PLEASE WRITE IN) 8 (Refused)

OCC What is the occupation of the chief income earner in your household ? (IF RETIRED, ASK PREVIOUS OCCUPATION)

1 Occupation / job description (PLEASE WRITE IN) 2 Retired - State pension ONLY 3 (Refused)

THANK AND CLOSE

Questionnaire Copyright NEMS market research Page 11 of 11

APPENDIX 1.3

HOUSEHOLD SURVEY DATA

By Zone - weighted Brent Retail Needs and Capacity Survey Page 85 Weighted: For Roger Tym & Partners September 2008

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9

Q01 In which shop does your household spend most money on food and groceries ?

Asda, Capitol Park Industrial 7.8% 79 0.9% 1 13.3% 12 26.1% 21 42.0% 40 2.7% 2 2.7% 2 0.0% 0 0.0% 0 0.0% 0 Park, COLINDALE, NW9 0AS Asda, Forty Lane, 7.1% 72 18.8% 24 5.3% 5 0.9% 1 2.7% 3 35.7% 30 1.8% 2 0.0% 0 4.5% 7 0.9% 1 WEMBLEY, HA9 9EZ J Sainsbury, Kensal Gas 6.3% 64 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1 11.5% 22 24.1% 38 1.8% 2 Works Site, LADBROKE GROVE, W10 5AJ Asda, 2-20 Western Road, 5.4% 55 0.9% 1 0.0% 0 0.0% 0 0.0% 0 2.7% 2 0.9% 1 2.7% 5 24.1% 38 8.0% 7 PARK ROYAL, NW10 7LW J Sainsbury, Kenton Road, 4.3% 43 9.8% 13 27.4% 24 2.7% 2 0.9% 1 4.5% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 KENTON, HA3 0BU J Sainsbury, 90 Kilburn High 3.7% 38 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1 2.7% 2 17.7% 34 0.0% 0 0.9% 1 Road, KILBURN, NW6 4HS Tesco, Brent Cross, Hendon 3.7% 38 2.7% 3 0.0% 0 0.9% 1 5.4% 5 8.0% 7 18.8% 17 0.9% 2 1.8% 3 0.0% 0 Way, Tilling Way, NW2 1LZ Other outside catchment 3.6% 36 1.8% 2 2.7% 2 9.9% 8 2.7% 3 0.0% 0 0.0% 0 5.3% 10 5.4% 9 2.7% 2 J Sainsbury, High Road, 3.6% 36 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1 8.9% 8 3.5% 7 12.5% 20 0.9% 1 WILLESDEN GREEN, NW10 2TD Morrisons, Honeypot Lane, 3.5% 35 0.9% 1 15.9% 14 19.8% 16 3.6% 3 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 QUEENSBURY, NW9 9QX Tesco, Old Hoover Building, 2.9% 30 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 2 0.0% 0 30.1% 28 GREENFORD, UB6 8DW Waitrose, 199 Finchley 2.8% 28 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.9% 1 4.5% 4 11.5% 22 0.0% 0 0.9% 1 Road, London, NW3 6NN Internet / delivered 2.8% 28 0.9% 1 0.9% 1 0.9% 1 0.9% 1 1.8% 2 5.4% 5 4.4% 8 4.5% 7 2.7% 2 Tesco, Station Road, 2.3% 23 8.0% 10 14.2% 12 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 HARROW, HA1 2TU Sainsbury's, 255 Finchley 2.2% 22 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 11.6% 10 6.2% 12 0.0% 0 0.0% 0 Road, London J Sainsbury, Unit 4, 2.0% 20 0.9% 1 0.0% 0 0.0% 0 16.1% 15 3.6% 3 0.9% 1 0.0% 0 0.0% 0 0.0% 0 HENDON, NW9 6JX J Sainsbury, 360 Ealing 2.0% 20 7.1% 9 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 11.5% 11 Road, WEMBLEY, HA0 1PF J Sainsbury, Unit 25, 1.8% 18 0.0% 0 0.0% 0 17.1% 14 2.7% 3 0.0% 0 1.8% 2 0.0% 0 0.0% 0 0.0% 0 EDGWARE, HA8 7BQ Tesco, Great Central Way, 1.6% 16 4.5% 6 0.0% 0 0.0% 0 0.0% 0 6.3% 5 0.9% 1 0.0% 0 2.7% 4 0.0% 0 NEASDEN, NW10 0TL Waitrose, 2 Alexandria 1.6% 16 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 1.8% 3 1.8% 3 9.7% 9

150908 NEMS market research By Zone - weighted Brent Retail Needs and Capacity Survey Page 86 Weighted: For Roger Tym & Partners September 2008

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9

Road, WEST EALING, W13 0NL Waitrose, Brent Cross 1.5% 15 0.0% 0 0.0% 0 0.0% 0 3.6% 3 4.5% 4 5.4% 5 0.0% 0 1.8% 3 0.0% 0 Shopping Centre, Prince Charles Drive, NW4 3FQ Tesco Metro, 404 Kenton 1.4% 14 8.0% 10 3.5% 3 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Lane, HARROW, HA3 8RQ Waitrose, 140 Northolt 1.4% 14 8.9% 11 0.9% 1 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.9% 1 Road, Harrow, HA2 0EG Sainsbury's, 360 Ealing 0.9% 9 2.7% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 6.2% 6 Road, Alperton, Wembley, HA0 1PF Tesco, Tilling Road, 0.7% 7 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 3.6% 3 1.8% 3 0.0% 0 0.0% 0 CRICKLEWOOD, NW2 1LZ Tesco Express, 21-29 Clifton 0.7% 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.7% 5 0.0% 0 1.8% 2 Road, MAIDA VALE, W9 1SY Tesco Metro, Burnt Oak 0.6% 6 0.0% 0 0.0% 0 4.5% 4 2.7% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Broadway, EDGWARE, HA8 0BE Sainsbury's, Unit 4, Hyde 0.5% 5 0.0% 0 0.0% 0 0.9% 1 1.8% 2 0.9% 1 0.9% 1 0.0% 0 0.9% 1 0.0% 0 Estate Road, London, NW9 6JX Sainsbury's Local, 377 0.5% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.7% 5 0.0% 0 0.0% 0 Kilburn High Road, KILBURN, NW6 7QE Iceland Extra, 368 Station 0.5% 5 2.7% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 Road, HARROW, HA1 2ND Iceland, 154/156 Broadway, 0.5% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 5.4% 5 0.0% 0 0.0% 0 0.0% 0 CRICKLEWOOD, NW2 3ED Marks & Spencer, Unit Y1, 0.4% 4 0.9% 1 0.0% 0 0.0% 0 0.9% 1 0.0% 0 2.7% 2 0.0% 0 0.0% 0 0.0% 0 Brent Cross Shopping Ce, BRENT CROSS, NW4 3FE Tesco Express, 115 Maida 0.4% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.8% 3 0.0% 0 0.9% 1 Vale, MAIDA VALE, W9 1UP Morrisons, 299 Uxbridge 0.4% 4 2.7% 3 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Road, Pinner, HA5 4QT Iceland Extra, 71-75 High 0.4% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 1.8% 3 0.0% 0 Street, HARLESDEN, NW10 4NS Somerfield, 504-506 Harrow 0.3% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.8% 3 0.0% 0 0.0% 0

150908 NEMS market research By Zone - weighted Brent Retail Needs and Capacity Survey Page 87 Weighted: For Roger Tym & Partners September 2008

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9

Road, St. John's Wood, W9 3QA Morrisons, Chalk Farm 0.3% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.8% 2 0.9% 2 0.0% 0 0.0% 0 Road, CAMDEN, NW1 8AA Other zone 7 0.3% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 2 0.9% 1 0.0% 0 Marks & Spencer, 0.3% 3 0.0% 0 0.0% 0 1.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 Broadwalk Shopping Centre, Station Road, Edgware, HA8 7BD Tesco, Unit 1, Harlesden 0.3% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.8% 3 0.0% 0 Plaza, NW10 4NG Tesco Express, 100 0.3% 3 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 2 0.0% 0 0.0% 0 Willesden Lane, KILBURN, NW6 7TA Tesco, 10 Sentinel Square, 0.3% 3 0.0% 0 0.0% 0 0.0% 0 2.7% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Hendon, NW4 2EL Aldi, 632-640 Kingsbury 0.2% 2 0.0% 0 0.9% 1 0.0% 0 1.8% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Road, KINGSBURY, NW9 9HN J Sainsbury, 17-21 Camden 0.2% 2 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 2 0.0% 0 0.0% 0 Road, CAMDEN, NW1 9LJ Lidl, 408 Edgware Road, 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.7% 2 0.0% 0 0.0% 0 0.0% 0 Cricklewood, NW2 6ND Somerfield, 1 Cricklewood 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1 1.8% 2 0.0% 0 0.0% 0 0.0% 0 Lane, CRICKLEWOOD, NW2 1ET Sainsbury's, 330 Northolt 0.2% 2 1.8% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Road, Harrow, HA2 8EQ Iceland, 14-19 Central 0.2% 2 1.8% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Square, WEMBLEY, HA9 7AJ Iceland, 574-578 North 0.2% 2 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Circular Road, NEASDEN, NW2 7PY Iceland, 512/516 Harrow 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 2 0.0% 0 0.0% 0 Road, PADDINGTON, W9 3QA Market Stalls 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 2 0.0% 0 0.0% 0 Somerfield, 67-73 Watford 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 2 0.0% 0 0.0% 0 Way, HENDON, NW4 3AQ Iceland, 1269 Greenford 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.8% 2 Road, SUDBURY HILL, UB6 0HY Tesco Metro, 229 Greenford 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.8% 2

150908 NEMS market research By Zone - weighted Brent Retail Needs and Capacity Survey Page 88 Weighted: For Roger Tym & Partners September 2008

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9

Road, GREENFORD, UB6 8QY Lidl, Wembley Park Drive, 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.8% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 WEMBLEY, HA9 8TS Marks & Spencer, 458 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 Oxford Street, WEST END, W1N 0AP Tesco Express, 34-36 High 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 Road, KILBURN, NW6 5UA Co-op, 107-109 Pitshanger 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1 Lane, Ealing, W5 1RH Somerfield, 215-219 Preston 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Road, WEMBLEY, HA9 8NF Sainsbury's Local, 92 Walm 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Lane, WILLESDEN GREEN, NW2 4QY Lidl, Blackbird Hill, 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 WEMBLEY, NW9 8SD Tesco Express, Honeypot 0.1% 1 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Lane, STANMORE, HA7 1JN Marks & Spencer, 31 St. 0.1% 1 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Anns Road, HARROW, HA1 1NB Welcome (South East), 107- 0.1% 1 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 109 Pitshanger Lane, EALING, W5 1RH (Don't know / varies) 12.7% 128 10.7% 14 13.3% 12 8.1% 7 8.9% 9 17.9% 15 14.3% 13 16.8% 32 8.0% 13 15.9% 15 Weighted base: 1010 128 87 82 96 85 90 190 159 93 Sample: 1010 112 113 111 112 112 112 113 112 113

Q02 When your household undertakes its main food and grocery spend (STORE MENTIONED AT Q01) does it visit other shops, leisure or service outlets on the same shopping trips? Those who go to a specific store for their main food and grocery shopping at Q01

Always 5.1% 45 4.0% 5 5.1% 4 2.9% 2 6.9% 6 5.4% 4 7.3% 6 3.2% 5 5.8% 9 6.3% 5 Normally 8.7% 77 8.0% 9 10.2% 8 14.7% 11 6.9% 6 10.9% 8 13.5% 10 3.2% 5 11.7% 17 3.2% 2 Sometimes 23.2% 205 22.0% 25 17.3% 13 25.5% 19 24.5% 21 23.9% 17 21.9% 17 29.8% 47 18.4% 27 23.2% 18 Rarely 10.1% 89 8.0% 9 9.2% 7 13.7% 10 13.7% 12 7.6% 5 7.3% 6 13.8% 22 8.7% 13 6.3% 5 Never 50.5% 445 55.0% 63 58.2% 44 42.2% 32 46.1% 40 52.2% 36 47.9% 37 41.5% 65 54.4% 80 61.1% 48 (Don't know / varies) 2.5% 22 3.0% 3 0.0% 0 1.0% 1 2.0% 2 0.0% 0 2.1% 2 8.5% 13 1.0% 1 0.0% 0 Weighted base: 882 114 75 76 88 69 77 158 146 78 Sample: 882 100 98 102 102 92 96 94 103 95

150908 NEMS market research By Zone - weighted Brent Retail Needs and Capacity Survey Page 89 Weighted: For Roger Tym & Partners September 2008

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9

Mean: (£)

Q03 Approximately how much money does your household spend per week on its main food and groceries shop at (SHOP MENTIONED AT Q01) ?

Less than £10 0.1% 1 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 £10 - £19 1.8% 18 1.8% 2 0.9% 1 2.7% 2 2.7% 3 0.0% 0 2.7% 2 2.7% 5 0.9% 1 1.8% 2 £20 - £29 6.3% 63 8.9% 11 7.1% 6 6.3% 5 5.4% 5 0.9% 1 7.1% 6 6.2% 12 7.1% 11 5.3% 5 £30 - £39 9.8% 99 6.3% 8 9.7% 8 11.7% 10 5.4% 5 8.9% 8 10.7% 10 12.4% 23 11.6% 18 8.9% 8 £40 - £49 7.9% 80 8.9% 11 7.1% 6 8.1% 7 8.9% 9 7.1% 6 3.6% 3 8.0% 15 8.0% 13 10.6% 10 £50 - £59 12.5% 126 15.2% 19 8.0% 7 11.7% 10 14.3% 14 10.7% 9 11.6% 10 13.3% 25 13.4% 21 11.5% 11 £60 - £69 8.7% 88 10.7% 14 12.4% 11 9.0% 7 10.7% 10 5.4% 5 8.0% 7 11.5% 22 3.6% 6 7.1% 7 £70 - £79 8.4% 85 10.7% 14 15.0% 13 7.2% 6 8.9% 9 7.1% 6 11.6% 10 6.2% 12 7.1% 11 4.4% 4 £80 - £89 5.4% 54 3.6% 5 5.3% 5 3.6% 3 8.0% 8 8.9% 8 8.0% 7 1.8% 3 7.1% 11 5.3% 5 £90 - £99 2.7% 27 0.9% 1 2.7% 2 1.8% 1 1.8% 2 5.4% 5 0.0% 0 1.8% 3 4.5% 7 6.2% 6 £100 - £124 16.2% 163 19.6% 25 16.8% 15 13.5% 11 15.2% 15 19.6% 17 15.2% 14 15.0% 29 15.2% 24 15.9% 15 £125 - £149 1.6% 16 0.9% 1 0.9% 1 5.4% 4 0.0% 0 0.9% 1 2.7% 2 0.0% 0 1.8% 3 3.5% 3 £150 - £174 5.2% 53 2.7% 3 5.3% 5 5.4% 4 6.3% 6 5.4% 5 6.3% 6 4.4% 8 6.3% 10 6.2% 6 £175 - £199 0.4% 4 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.9% 2 0.9% 1 0.0% 0 £200 - £249 1.7% 17 0.9% 1 0.0% 0 3.6% 3 0.9% 1 3.6% 3 0.9% 1 2.7% 5 1.8% 3 0.0% 0 £250 or more 0.5% 6 0.0% 0 0.0% 0 0.9% 1 0.9% 1 0.0% 0 0.0% 0 0.9% 2 0.9% 1 0.9% 1 (Refused) 0.7% 7 0.0% 0 2.7% 2 0.0% 0 0.9% 1 0.0% 0 0.9% 1 0.0% 0 0.9% 1 1.8% 2 (Don't know / varies) 10.1% 102 8.9% 11 6.2% 5 8.1% 7 8.9% 9 15.2% 13 10.7% 10 12.4% 23 8.9% 14 10.6% 10 Mean: 72.5 66.8 69.4 76.0 73.4 81.2 71.2 70.4 74.7 74.0 Weighted base: 1010 128 87 82 96 85 90 190 159 93 Sample: 1010 112 113 111 112 112 112 113 112 113

150908 NEMS market research By Zone - weighted Brent Retail Needs and Capacity Survey Page 90 Weighted: For Roger Tym & Partners September 2008

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9

Q04 In which shop does your household undertake most ‘top-up’ food and grocery purchases ?

Other outside catchment 8.2% 83 12.5% 16 8.0% 7 4.5% 4 1.8% 2 5.4% 5 3.6% 3 8.9% 17 13.4% 21 9.7% 9 Morrisons, Honeypot Lane, 3.0% 31 0.9% 1 10.6% 9 18.9% 16 1.8% 2 1.8% 2 0.0% 0 0.0% 0 0.9% 1 0.0% 0 QUEENSBURY, NW9 9QX Asda, Forty Lane, 2.3% 24 7.1% 9 2.7% 2 0.0% 0 0.9% 1 13.4% 11 0.0% 0 0.0% 0 0.0% 0 0.0% 0 WEMBLEY, HA9 9EZ Asda, Capitol Park Industrial 2.3% 23 0.0% 0 1.8% 2 5.4% 4 16.1% 15 0.9% 1 0.9% 1 0.0% 0 0.0% 0 0.0% 0 Park, COLINDALE, NW9 0AS J Sainsbury, 90 Kilburn High 2.1% 21 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 10.6% 20 0.0% 0 0.0% 0 Road, KILBURN, NW6 4HS J Sainsbury, High Road, 1.7% 18 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1 2.7% 2 0.9% 2 8.0% 13 0.0% 0 WILLESDEN GREEN, NW10 2TD Asda, 2-20 Western Road, 1.6% 16 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 8.9% 14 1.8% 2 PARK ROYAL, NW10 7LW J Sainsbury, Kenton Road, 1.6% 16 4.5% 6 11.5% 10 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 KENTON, HA3 0BU J Sainsbury, Kensal Gas 1.5% 15 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1 1.8% 3 6.3% 10 0.0% 0 Works Site, LADBROKE GROVE, W10 5AJ Waitrose, 199 Finchley 1.4% 14 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.9% 1 4.4% 8 1.8% 3 0.9% 1 Road, London, NW3 6NN Tesco Metro, Burnt Oak 1.3% 13 0.0% 0 0.0% 0 9.0% 7 3.6% 3 0.9% 1 0.0% 0 0.9% 2 0.0% 0 0.0% 0 Broadway, EDGWARE, HA8 0BE Tesco Metro, 404 Kenton 1.2% 12 1.8% 2 4.4% 4 2.7% 2 0.0% 0 0.0% 0 0.0% 0 0.9% 2 0.0% 0 1.8% 2 Lane, HARROW, HA3 8RQ Marks & Spencer, 31 St. 1.1% 11 5.4% 7 4.4% 4 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Anns Road, HARROW, HA1 1NB Tesco Express, 115 Maida 1.1% 11 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 5.3% 10 0.0% 0 0.9% 1 Vale, MAIDA VALE, W9 1UP J Sainsbury, Unit 25, 1.0% 11 0.0% 0 0.9% 1 10.8% 9 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 EDGWARE, HA8 7BQ Tesco Express, 21-29 Clifton 1.0% 10 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 5.3% 10 0.0% 0 0.0% 0 Road, MAIDA VALE, W9 1SY J Sainsbury, Unit 4, 1.0% 10 0.0% 0 0.0% 0 0.0% 0 8.0% 8 1.8% 2 0.9% 1 0.0% 0 0.0% 0 0.0% 0 HENDON, NW9 6JX Tesco, Great Central Way, 0.9% 9 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.5% 4 0.0% 0 0.0% 0 3.6% 6 0.0% 0

150908 NEMS market research By Zone - weighted Brent Retail Needs and Capacity Survey Page 91 Weighted: For Roger Tym & Partners September 2008

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9

NEASDEN, NW10 0TL Marks & Spencer, 66-68 0.9% 9 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1 4.4% 8 0.0% 0 0.0% 0 Kilburn High Road, KILBURN, NW6 4HJ J Sainsbury, 360 Ealing 0.9% 9 1.8% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 7.1% 7 Road, WEMBLEY, HA0 1PF Sainsbury's Local, 92 Walm 0.9% 9 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 7.1% 6 0.0% 0 0.9% 1 0.9% 1 Lane, WILLESDEN GREEN, NW2 4QY Tesco, Station Road, 0.8% 8 3.6% 5 3.5% 3 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 HARROW, HA1 2TU Co-op (South East), 171 0.8% 8 0.0% 0 0.0% 0 0.0% 0 3.6% 3 5.4% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Church Lane, KINGSBURY, NW9 8JS Waitrose, Brent Cross 0.8% 8 0.9% 1 0.0% 0 0.0% 0 3.6% 3 2.7% 2 0.9% 1 0.0% 0 0.0% 0 0.0% 0 Shopping Centre, Prince Charles Drive, NW4 3FQ Other zone 8 0.7% 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 2 3.6% 6 0.0% 0 Tesco, Brent Cross, Hendon 0.7% 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.8% 2 6.3% 6 0.0% 0 0.0% 0 0.0% 0 Way, Tilling Way, NW2 1LZ Other zone 1 0.7% 7 5.4% 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Iceland, 1269 Greenford 0.6% 6 1.8% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.4% 4 Road, SUDBURY HILL, UB6 0HY Tesco Express, 100 0.6% 6 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 2.7% 5 0.0% 0 0.0% 0 Willesden Lane, KILBURN, NW6 7TA Sainsbury's, 255 Finchley 0.6% 6 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 3.6% 3 0.9% 2 0.0% 0 0.0% 0 Road, London Marks & Spencer, Unit Y1, 0.6% 6 0.0% 0 0.9% 1 0.0% 0 0.9% 1 1.8% 2 2.7% 2 0.0% 0 0.0% 0 0.0% 0 Brent Cross Shopping Ce, BRENT CROSS, NW4 3FE Tesco Express, Honeypot 0.5% 5 0.0% 0 0.9% 1 5.4% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Lane, STANMORE, HA7 1JN Tesco Express, 34-36 High 0.5% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.7% 5 0.0% 0 0.0% 0 Road, KILBURN, NW6 5UA Maida Vale 0.5% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.7% 5 0.0% 0 0.0% 0 Other zone 7 0.5% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.8% 2 1.8% 3 0.0% 0 0.0% 0 Tesco, Old Hoover Building, 0.5% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 5.3% 5 GREENFORD, UB6 8DW Somerfield, 1 Cricklewood 0.5% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1 2.7% 2 0.9% 2 0.0% 0 0.0% 0 Lane, CRICKLEWOOD,

150908 NEMS market research By Zone - weighted Brent Retail Needs and Capacity Survey Page 92 Weighted: For Roger Tym & Partners September 2008

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9

NW2 1ET Somerfield, 504-506 Harrow 0.5% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.8% 3 0.9% 1 0.0% 0 Road, St. John's Wood, W9 3QA Iceland Extra, 368 Station 0.4% 4 1.8% 2 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 Road, HARROW, HA1 2ND Sainsbury's, 360 Ealing 0.4% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.4% 4 Road, Alperton, Wembley, HA0 1PF Lidl, Wembley Park Drive, 0.4% 4 1.8% 2 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.9% 1 WEMBLEY, HA9 8TS Somerfield, 215-219 Preston 0.4% 4 1.8% 2 0.0% 0 0.0% 0 0.0% 0 1.8% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Road, WEMBLEY, HA9 8NF Tesco, 10 Sentinel Square, 0.3% 3 0.0% 0 0.0% 0 0.0% 0 3.6% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Hendon, NW4 2EL Costcutter, 96-97 Hirst 0.3% 3 2.7% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Crescent, Wembley, HA9 7HA Iceland, 14-19 Central 0.3% 3 2.7% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Square, WEMBLEY, HA9 7AJ Sainsbury's, Unit 4, Hyde 0.3% 3 0.0% 0 0.0% 0 0.0% 0 2.7% 3 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 Estate Road, London, NW9 6JX Co-op, 107-109 Pitshanger 0.3% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.5% 3 Lane, Ealing, W5 1RH West Hampstead 0.3% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.8% 2 0.9% 2 0.0% 0 0.0% 0 Other zone 2 0.3% 3 0.0% 0 2.7% 2 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Aldi, 632-640 Kingsbury 0.3% 3 0.0% 0 2.7% 2 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Road, KINGSBURY, NW9 9HN Other zone 6 0.3% 3 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 2.7% 2 0.0% 0 0.0% 0 0.0% 0 Lidl, Blackbird Hill, 0.3% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.7% 2 0.9% 1 0.0% 0 0.0% 0 0.0% 0 WEMBLEY, NW9 8SD Iceland, 153 Burnt Oak 0.3% 3 0.0% 0 0.0% 0 2.7% 2 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 Broadway, EDGWARE, HA8 5EJ Iceland Extra, 71-75 High 0.3% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.8% 3 0.0% 0 Street, HARLESDEN, NW10 4NS Tesco, Unit 1, Harlesden 0.3% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.8% 3 0.0% 0 Plaza, NW10 4NG Hendon 0.3% 3 0.0% 0 0.0% 0 0.0% 0 2.7% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Other zone 4 0.2% 2 0.0% 0 0.9% 1 0.0% 0 1.8% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Co-op, 33-35 Oldfields 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.7% 2

150908 NEMS market research By Zone - weighted Brent Retail Needs and Capacity Survey Page 93 Weighted: For Roger Tym & Partners September 2008

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9

Circus, Northolt, UB5 4RR Marks & Spencer, 0.2% 2 0.0% 0 0.0% 0 1.8% 1 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Broadwalk Shopping Centre, Station Road, Edgware, HA8 7BD Iceland, Kingsbury Circle, 0.2% 2 0.0% 0 2.7% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 KINGSBURY, NW9 9QB Iceland, 574-578 North 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.7% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Circular Road, NEASDEN, NW2 7PY Colindale 0.2% 2 0.0% 0 0.0% 0 0.0% 0 1.8% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Morrisons, Chalk Farm 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 2 0.0% 0 0.0% 0 Road, CAMDEN, NW1 8AA Sainsbury's Local, 377 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 2 0.0% 0 0.0% 0 Kilburn High Road, KILBURN, NW6 7QE Somerfield, 67-73 Watford 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 2 0.0% 0 0.0% 0 Way, HENDON, NW4 3AQ Iceland, 512/516 Harrow 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 2 0.0% 0 0.0% 0 Road, PADDINGTON, W9 3QA Other zone 9 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.8% 2 Waitrose, 2 Alexandria 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.8% 2 Road, WEST EALING, W13 0NL West Acton 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 Waitrose, 140 Northolt 0.1% 1 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Road, Harrow, HA2 0EG Tesco, Tilling Road, 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 CRICKLEWOOD, NW2 1LZ Sainsbury's, 330 Northolt 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1 Road, Harrow, HA2 8EQ Balfour (South East), 116- 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1 118 Pitshanger Lane, EALING, W5 1QP Perivale 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1 Welcome (South East), 107- 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1 109 Pitshanger Lane, EALING, W5 1RH Greenford 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1 Tesco Metro, 229 Greenford 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1 Road, GREENFORD, UB6 8QY

150908 NEMS market research By Zone - weighted Brent Retail Needs and Capacity Survey Page 94 Weighted: For Roger Tym & Partners September 2008

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9

Iceland, 154/156 Broadway, 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 CRICKLEWOOD, NW2 3ED Other zone 5 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Edgware 0.1% 1 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Other zone 3 0.1% 1 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Don't do top-up food 22.8% 230 21.4% 27 23.9% 21 22.5% 19 20.5% 20 19.6% 17 29.5% 27 20.4% 39 22.3% 35 28.3% 26 shopping) (Don't know / varies) 20.5% 207 20.5% 26 15.9% 14 10.8% 9 21.4% 21 27.7% 23 27.7% 25 17.7% 34 24.1% 38 18.6% 17 Weighted base: 1010 128 87 82 96 85 90 190 159 93 Sample: 1010 112 113 111 112 112 112 113 112 113

Mean: (£)

Q05 Approximately how much money does your household spend per week on top-up food and groceries shopping at (SHOP MENTIONED AT Q04) ? Those who go to a specific store for their top-up food and grocery shopping at Q04

Less than £10 11.0% 85 15.9% 16 7.0% 5 10.5% 7 10.1% 8 7.8% 5 11.4% 7 13.3% 20 10.3% 13 7.4% 5 £10 - £19 27.0% 210 33.0% 33 36.0% 24 27.9% 18 22.5% 17 31.1% 21 21.5% 14 26.7% 40 23.0% 28 22.2% 15 £20 - £29 24.5% 191 28.4% 29 27.9% 18 20.9% 13 25.8% 20 22.2% 15 25.3% 16 18.9% 29 24.1% 30 32.1% 21 £30 - £39 9.5% 74 4.5% 5 5.8% 4 11.6% 7 6.7% 5 7.8% 5 11.4% 7 13.3% 20 10.3% 13 11.1% 7 £40 - £49 3.5% 27 0.0% 0 5.8% 4 3.5% 2 9.0% 7 3.3% 2 0.0% 0 5.6% 8 2.3% 3 1.2% 1 £50 - £59 4.8% 37 4.5% 5 0.0% 0 5.8% 4 5.6% 4 5.6% 4 8.9% 6 3.3% 5 5.7% 7 4.9% 3 £60 - £69 1.7% 13 1.1% 1 1.2% 1 1.2% 1 1.1% 1 2.2% 2 2.5% 2 0.0% 0 4.6% 6 1.2% 1 £70 - £79 0.2% 1 0.0% 0 0.0% 0 2.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 £80 - £89 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.1% 1 1.3% 1 0.0% 0 0.0% 0 0.0% 0 £90 - £99 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 £100 - £124 0.9% 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.3% 2 0.0% 0 1.1% 2 2.3% 3 0.0% 0 £125 - £149 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 £150 - £174 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.2% 1 £175 - £199 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 £200 - £249 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.3% 1 0.0% 0 0.0% 0 0.0% 0 £250 or more 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Refused) 1.0% 8 0.0% 0 1.2% 1 0.0% 0 1.1% 1 1.1% 1 1.3% 1 1.1% 2 1.2% 1 2.5% 2 (Don't know / varies) 15.6% 122 12.5% 13 15.1% 10 16.3% 10 18.0% 14 14.4% 10 15.2% 10 16.7% 25 16.1% 20 16.0% 11 Mean: 21.8 17.0 18.5 21.9 21.8 24.4 25.8 20.7 24.6 22.7 Weighted base: 780 101 66 64 77 68 63 151 124 67 Sample: 776 88 86 86 89 90 79 90 87 81

Q06 In addition, does your household also spend money on food and groceries in small shops in town centres?

Yes 38.6% 390 38.4% 49 29.2% 25 39.6% 33 35.7% 34 33.9% 29 38.4% 35 40.7% 77 49.1% 78 31.9% 30 No 61.4% 620 61.6% 79 70.8% 62 60.4% 50 64.3% 62 66.1% 56 61.6% 55 59.3% 112 50.9% 81 68.1% 64 Weighted base: 1010 128 87 82 96 85 90 190 159 93 Sample: 1010 112 113 111 112 112 112 113 112 113

150908 NEMS market research By Zone - weighted Brent Retail Needs and Capacity Survey Page 95 Weighted: For Roger Tym & Partners September 2008

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9

Q07 In which town centre does your household spend most money on food and groceries in these small shops ? Those who use small shops at Q06

Kilburn 8.5% 33 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.7% 2 37.0% 29 3.6% 3 0.0% 0 Harrow 7.6% 30 27.9% 14 24.2% 6 11.4% 4 0.0% 0 5.3% 2 0.0% 0 0.0% 0 1.8% 1 11.1% 3 Wembley 6.4% 25 27.9% 14 0.0% 0 2.3% 1 2.5% 1 13.2% 4 2.3% 1 0.0% 0 5.5% 4 2.8% 1 Other outside catchment 6.2% 24 7.0% 3 6.1% 2 4.5% 1 7.5% 3 2.6% 1 7.0% 2 6.5% 5 9.1% 7 0.0% 0 Willesden Green 6.1% 24 0.0% 0 0.0% 0 0.0% 0 0.0% 0 7.9% 2 9.3% 3 0.0% 0 23.6% 18 0.0% 0 Kingsbury 5.1% 20 2.3% 1 21.2% 5 9.1% 3 12.5% 4 18.4% 5 0.0% 0 0.0% 0 0.0% 0 2.8% 1 Harlesden 4.4% 17 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 21.8% 17 0.0% 0 Burnt Oak 3.8% 15 0.0% 0 0.0% 0 27.3% 9 17.5% 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Ealing 3.7% 14 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.6% 3 38.9% 12 West End 3.1% 12 2.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.3% 1 10.9% 8 0.0% 0 5.6% 2 Maida Vale 2.8% 11 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.6% 1 0.0% 0 13.0% 10 0.0% 0 0.0% 0 West Hampstead 2.7% 11 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 20.9% 7 4.3% 3 0.0% 0 0.0% 0 Edgware 2.7% 11 0.0% 0 3.0% 1 25.0% 8 2.5% 1 0.0% 0 2.3% 1 0.0% 0 0.0% 0 0.0% 0 Cricklewood 2.5% 10 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.6% 1 25.6% 9 0.0% 0 0.0% 0 0.0% 0 Queens Park 2.4% 9 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.3% 1 10.9% 8 0.0% 0 0.0% 0 Kenton 2.2% 8 0.0% 0 30.3% 8 2.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Kensal Rise 2.0% 8 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.3% 3 5.5% 4 0.0% 0 Greenford 1.6% 6 2.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 16.7% 5 Neasden 1.6% 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 21.1% 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Brent Cross 1.4% 5 0.0% 0 0.0% 0 0.0% 0 5.0% 2 2.6% 1 0.0% 0 0.0% 0 3.6% 3 0.0% 0 Colindale 1.3% 5 0.0% 0 0.0% 0 0.0% 0 15.0% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Hendon 1.3% 5 0.0% 0 0.0% 0 0.0% 0 12.5% 4 0.0% 0 2.3% 1 0.0% 0 0.0% 0 0.0% 0 Sudbury 1.2% 5 7.0% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.8% 1 0.0% 0 Kensington High Street 1.2% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.2% 2 3.6% 3 0.0% 0 Preston Road 1.1% 4 2.3% 1 6.1% 2 0.0% 0 0.0% 0 5.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Wembley Park 1.0% 4 4.7% 2 0.0% 0 0.0% 0 0.0% 0 5.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 West Harrow 0.9% 3 7.0% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Queensbury 0.8% 3 0.0% 0 6.1% 2 4.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 West Acton 0.7% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.6% 3 0.0% 0 Central London 0.7% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.6% 3 0.0% 0 Golders Green 0.6% 3 0.0% 0 0.0% 0 0.0% 0 5.0% 2 0.0% 0 2.3% 1 0.0% 0 0.0% 0 0.0% 0 Perivale 0.4% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 5.6% 2 Hampstead 0.4% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.7% 2 0.0% 0 0.0% 0 0.0% 0 Queensway / Westbourne 0.4% 2 0.0% 0 0.0% 0 2.3% 1 2.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Grove Southall 0.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.8% 1 0.0% 0 Ealing Road 0.3% 1 2.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Watford 0.2% 1 0.0% 0 0.0% 0 0.0% 0 2.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Uxbridge 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.8% 1 Chiswick 0.2% 1 0.0% 0 0.0% 0 2.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Don't know / varies) 10.0% 39 7.0% 3 3.0% 1 9.1% 3 15.0% 5 13.2% 4 14.0% 5 10.9% 8 7.3% 6 13.9% 4 Weighted base: 390 49 25 33 34 29 35 77 78 30 Sample: 378 43 33 44 40 38 43 46 55 36

150908 NEMS market research By Zone - weighted Brent Retail Needs and Capacity Survey Page 96 Weighted: For Roger Tym & Partners September 2008

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9

Mean: (£)

Q08 Approximately how much money does your household spend per week on food and groceries in these small shops? Those who use small shops at Q06

Less than £10 16.5% 64 23.3% 11 15.2% 4 31.8% 10 22.5% 8 13.2% 4 14.0% 5 13.0% 10 12.7% 10 8.3% 2 £10 - £19 31.6% 123 27.9% 14 39.4% 10 40.9% 13 30.0% 10 28.9% 8 32.6% 11 37.0% 29 23.6% 18 30.6% 9 £20 - £29 19.6% 77 18.6% 9 18.2% 5 9.1% 3 22.5% 8 28.9% 8 23.3% 8 13.0% 10 25.5% 20 19.4% 6 £30 - £39 8.5% 33 7.0% 3 6.1% 2 11.4% 4 2.5% 1 7.9% 2 7.0% 2 6.5% 5 12.7% 10 13.9% 4 £40 - £49 4.3% 17 4.7% 2 3.0% 1 0.0% 0 0.0% 0 7.9% 2 2.3% 1 4.3% 3 9.1% 7 0.0% 0 £50 - £59 0.6% 2 0.0% 0 0.0% 0 0.0% 0 2.5% 1 2.6% 1 2.3% 1 0.0% 0 0.0% 0 0.0% 0 £60 - £69 0.8% 3 0.0% 0 3.0% 1 0.0% 0 2.5% 1 0.0% 0 0.0% 0 0.0% 0 1.8% 1 0.0% 0 £70 - £79 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 £80 - £89 0.3% 1 2.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 £90 - £99 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 £100 - £124 1.3% 5 0.0% 0 3.0% 1 0.0% 0 5.0% 2 0.0% 0 0.0% 0 2.2% 2 0.0% 0 2.8% 1 £125 - £149 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 £150 - £174 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 £175 - £199 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 £200 - £249 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 £250 or more 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Refused) 0.7% 3 0.0% 0 0.0% 0 0.0% 0 2.5% 1 0.0% 0 0.0% 0 2.2% 2 0.0% 0 0.0% 0 (Don't know / varies) 15.8% 62 16.3% 8 12.1% 3 6.8% 2 10.0% 3 10.5% 3 18.6% 6 21.7% 17 14.5% 11 25.0% 7 Mean: 18.0 16.6 19.0 12.0 20.1 18.8 16.2 18.1 20.0 19.9 Weighted base: 390 49 25 33 34 29 35 77 78 30 Sample: 378 43 33 44 40 38 43 46 55 36

150908 NEMS market research By Zone - weighted Brent Retail Needs and Capacity Survey Page 97 Weighted: For Roger Tym & Partners September 2008

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9

Q09 So, speaking as an individual, can you tell me where you last made a purchase of clothes or shoes ?

Brent Cross 22.6% 228 13.4% 17 14.2% 12 18.9% 16 46.4% 45 42.9% 36 40.2% 36 12.4% 23 20.5% 33 10.6% 10 West End 14.1% 143 5.4% 7 5.3% 5 4.5% 4 1.8% 2 6.3% 5 16.1% 14 38.9% 74 15.2% 24 8.9% 8 Harrow 12.8% 129 33.9% 43 46.0% 40 19.8% 16 5.4% 5 12.5% 11 0.9% 1 0.0% 0 0.9% 1 12.4% 12 Other outside catchment 5.7% 57 5.4% 7 2.7% 2 1.8% 1 8.0% 8 4.5% 4 2.7% 2 8.0% 15 5.4% 9 9.7% 9 Internet/catalogue/tv 5.0% 51 5.4% 7 4.4% 4 4.5% 4 3.6% 3 1.8% 2 6.3% 6 8.0% 15 3.6% 6 5.3% 5 shopping Kilburn 4.6% 47 0.0% 0 0.0% 0 0.0% 0 1.8% 2 0.9% 1 8.9% 8 14.2% 27 5.4% 9 0.9% 1 Watford 3.7% 37 5.4% 7 8.9% 8 15.3% 13 0.9% 1 2.7% 2 0.9% 1 0.0% 0 2.7% 4 1.8% 2 Abroad 3.6% 36 5.4% 7 0.0% 0 3.6% 3 0.0% 0 0.9% 1 5.4% 5 4.4% 8 7.1% 11 0.9% 1 Wembley 3.4% 34 10.7% 14 0.9% 1 0.0% 0 0.9% 1 11.6% 10 0.9% 1 0.0% 0 2.7% 4 4.4% 4 Ealing 2.6% 26 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 2.7% 4 23.0% 21 Edgware 1.2% 12 0.0% 0 0.0% 0 9.9% 8 2.7% 3 0.0% 0 0.0% 0 0.9% 2 0.0% 0 0.0% 0 Cricklewood 1.2% 12 0.0% 0 2.7% 2 0.0% 0 1.8% 2 1.8% 2 0.9% 1 0.9% 2 2.7% 4 0.0% 0 Burnt Oak 1.1% 11 0.0% 0 0.9% 1 4.5% 4 6.3% 6 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 Kensington High Street 1.0% 10 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.7% 5 1.8% 3 0.9% 1 Capitol Park Industrial Park 0.9% 9 0.0% 0 2.7% 2 2.7% 2 3.6% 3 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 Staples Corner Retail Park 0.8% 8 0.0% 0 1.8% 2 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.9% 2 2.7% 4 0.0% 0 (Brent Cross) Greenford 0.7% 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1 6.2% 6 Harlesden 0.7% 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.5% 7 0.0% 0 Asda, 2-20 Western Road, 0.7% 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.9% 2 2.7% 4 0.0% 0 Park Royal, NW10 7LW Willesden Green 0.6% 6 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.9% 2 1.8% 3 0.0% 0 Wembley Park 0.6% 6 1.8% 2 0.0% 0 0.0% 0 0.0% 0 4.5% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Uxbridge 0.6% 6 1.8% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.5% 3 Hammersmith 0.5% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 2 1.8% 3 0.9% 1 Ealing Road 0.5% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1 3.5% 3 Queens Park 0.4% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 2 1.8% 3 0.0% 0 Central London 0.4% 4 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.9% 1 0.9% 1 Neasden 0.4% 4 0.9% 1 0.0% 0 0.0% 0 0.0% 0 1.8% 2 0.0% 0 0.0% 0 0.9% 1 0.0% 0 Marks & Spencer, 0.4% 4 0.0% 0 0.9% 1 2.7% 2 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Broadwalk Shopping Centre, Station Road, Edgware Queensway / Westbourne 0.3% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 2 0.9% 1 0.0% 0 Grove Broadwalk 0.3% 3 0.0% 0 0.0% 0 2.7% 2 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Colindale 0.2% 2 0.9% 1 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Preston Road 0.2% 2 0.9% 1 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Kenton 0.2% 2 0.9% 1 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Hendon 0.2% 2 0.0% 0 0.0% 0 0.0% 0 1.8% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Knightsbridge 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 2 0.0% 0 0.0% 0 Hounslow 0.2% 2 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1 Southall 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 Fulham 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0

150908 NEMS market research By Zone - weighted Brent Retail Needs and Capacity Survey Page 98 Weighted: For Roger Tym & Partners September 2008

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9

West Hampstead 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 Acton 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Stanmore 0.1% 1 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Finchley 0.1% 1 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Ruislip 0.1% 1 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Don't know / varies) 3.5% 35 3.6% 5 4.4% 4 0.0% 0 7.1% 7 5.4% 5 5.4% 5 0.9% 2 3.6% 6 3.5% 3 (Don't buy these goods) 3.3% 33 1.8% 2 3.5% 3 4.5% 4 5.4% 5 0.0% 0 7.1% 6 2.7% 5 3.6% 6 1.8% 2 Weighted base: 1010 128 87 82 96 85 90 190 159 93 Sample: 1010 112 113 111 112 112 112 113 112 113

150908 NEMS market research By Zone - weighted Brent Retail Needs and Capacity Survey Page 99 Weighted: For Roger Tym & Partners September 2008

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9

Q10 And the time before that, where did you go to make a purchase of clothes or shoes ? Those who buy clothes or shoes at Q09

Brent Cross 19.6% 198 15.2% 19 11.5% 10 23.4% 19 40.2% 39 28.6% 24 32.1% 29 9.7% 18 18.8% 30 9.7% 9 West End 12.9% 131 4.5% 6 5.3% 5 5.4% 4 3.6% 3 6.3% 5 16.1% 14 32.7% 62 12.5% 20 11.5% 11 Harrow 12.3% 124 29.5% 38 31.9% 28 17.1% 14 7.1% 7 14.3% 12 0.9% 1 0.0% 0 6.3% 10 15.9% 15 Internet/catalogue/tv 4.6% 46 1.8% 2 5.3% 5 3.6% 3 1.8% 2 5.4% 5 3.6% 3 9.7% 18 2.7% 4 4.4% 4 shopping Kilburn 4.2% 43 0.0% 0 0.9% 1 0.9% 1 0.0% 0 0.9% 1 7.1% 6 15.0% 29 3.6% 6 0.0% 0 Other outside catchment 4.0% 40 5.4% 7 4.4% 4 2.7% 2 6.3% 6 3.6% 3 3.6% 3 6.2% 12 0.0% 0 3.5% 3 Wembley 3.0% 30 12.5% 16 0.9% 1 0.9% 1 0.0% 0 5.4% 5 0.9% 1 0.0% 0 3.6% 6 1.8% 2 Watford 2.9% 29 6.3% 8 10.6% 9 9.9% 8 1.8% 2 0.0% 0 0.9% 1 0.0% 0 0.9% 1 0.0% 0 Ealing 2.7% 27 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 6.3% 10 16.8% 16 Abroad 2.4% 24 0.9% 1 0.9% 1 3.6% 3 1.8% 2 1.8% 2 4.5% 4 4.4% 8 1.8% 3 0.9% 1 Harlesden 1.1% 11 0.9% 1 0.0% 0 0.0% 0 0.0% 0 1.8% 2 0.0% 0 0.0% 0 5.4% 9 0.0% 0 Cricklewood 1.0% 10 0.0% 0 0.9% 1 0.0% 0 2.7% 3 1.8% 2 2.7% 2 0.9% 2 0.9% 1 0.0% 0 Staples Corner Retail Park 1.0% 10 0.0% 0 0.0% 0 0.0% 0 1.8% 2 0.0% 0 0.9% 1 2.7% 5 0.9% 1 0.9% 1 (Brent Cross) Burnt Oak 1.0% 10 0.0% 0 0.0% 0 3.6% 3 6.3% 6 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 Kensington High Street 0.9% 9 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.8% 3 3.6% 6 0.0% 0 Wembley Park 0.7% 7 2.7% 3 0.0% 0 0.0% 0 0.0% 0 4.5% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Willesden Green 0.7% 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.8% 2 0.0% 0 1.8% 3 0.9% 1 0.9% 1 Knightsbridge 0.6% 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1 1.8% 3 0.9% 1 0.0% 0 Edgware 0.5% 5 0.0% 0 0.9% 1 3.6% 3 0.9% 1 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Hammersmith 0.5% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.8% 3 0.9% 1 0.0% 0 Greenford 0.4% 4 0.9% 1 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.9% 1 Uxbridge 0.4% 4 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.5% 3 Broadwalk 0.4% 4 0.0% 0 0.0% 0 3.6% 3 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Capitol Park Industrial Park 0.4% 4 0.0% 0 0.0% 0 1.8% 1 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 Central London 0.4% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 1.8% 3 0.0% 0 Neasden 0.3% 3 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.9% 1 0.0% 0 Marks & Spencer, 0.3% 3 0.0% 0 0.9% 1 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 Broadwalk Shopping Centre, Station Road, Edgware Colindale 0.3% 3 0.9% 1 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 Ealing Road 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 1.8% 2 Queensway / Westbourne 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.9% 1 0.0% 0 Grove Kenton 0.2% 2 0.0% 0 1.8% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Asda, 2-20 Western Road, 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 Park Royal, NW10 7LW Hounslow 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 Camden Town 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 Ruislip 0.1% 1 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Preston Road 0.1% 1 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Southall 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1

150908 NEMS market research By Zone - weighted Brent Retail Needs and Capacity Survey Page 100 Weighted: For Roger Tym & Partners September 2008

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9

West Hampstead 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 Queensbury 0.1% 1 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Stanmore 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Finchley 0.1% 1 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Fulham 0.1% 1 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Don't know / varies) 13.3% 134 13.4% 17 16.8% 15 5.4% 4 12.5% 12 17.0% 14 14.3% 13 8.9% 17 14.3% 23 20.4% 19 (Don't buy these goods) 2.4% 25 0.0% 0 0.9% 1 7.2% 6 5.4% 5 2.7% 2 0.9% 1 0.0% 0 3.6% 6 4.4% 4 Weighted base: 1010 128 87 82 96 85 90 190 159 93 Sample: 1010 112 113 111 112 112 112 113 112 113

150908 NEMS market research By Zone - weighted Brent Retail Needs and Capacity Survey Page 101 Weighted: For Roger Tym & Partners September 2008

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9

Q11 Now can you tell me where your household last made a purchase of furniture, carpets, or soft household furnishings ?

Brent Cross 10.7% 108 8.0% 10 11.5% 10 12.6% 10 9.8% 9 17.9% 15 17.9% 16 8.0% 15 8.0% 13 9.7% 9 Ikea, Wembley 7.8% 79 7.1% 9 7.1% 6 7.2% 6 8.0% 8 5.4% 5 9.8% 9 9.7% 18 7.1% 11 7.1% 7 Wembley 5.3% 53 9.8% 13 1.8% 2 0.9% 1 1.8% 2 13.4% 11 4.5% 4 5.3% 10 1.8% 3 8.9% 8 West End 5.2% 52 0.9% 1 1.8% 2 0.9% 1 0.0% 0 0.9% 1 3.6% 3 17.7% 34 4.5% 7 4.4% 4 Other outside catchment 4.1% 41 3.6% 5 4.4% 4 1.8% 1 4.5% 4 0.9% 1 1.8% 2 5.3% 10 3.6% 6 9.7% 9 Internet/catalogue/tv 4.0% 40 1.8% 2 1.8% 2 2.7% 2 3.6% 3 1.8% 2 1.8% 2 6.2% 12 6.3% 10 6.2% 6 shopping Harrow 3.9% 39 14.3% 18 6.2% 5 7.2% 6 1.8% 2 1.8% 2 0.9% 1 0.0% 0 0.9% 1 4.4% 4 Watford 2.2% 22 3.6% 5 4.4% 4 11.7% 10 0.9% 1 0.0% 0 0.0% 0 0.0% 0 1.8% 3 0.0% 0 Staples Corner Retail Park 2.1% 21 0.0% 0 0.9% 1 3.6% 3 4.5% 4 2.7% 2 3.6% 3 0.9% 2 3.6% 6 0.0% 0 (Brent Cross) Wembley Park, Stadium 2.0% 20 5.4% 7 2.7% 2 0.0% 0 0.0% 0 3.6% 3 1.8% 2 0.9% 2 2.7% 4 0.0% 0 Retail Park Cricklewood 2.0% 20 0.0% 0 0.9% 1 0.0% 0 0.0% 0 2.7% 2 4.5% 4 4.4% 8 2.7% 4 0.0% 0 Kilburn 1.7% 17 0.0% 0 0.0% 0 0.0% 0 0.9% 1 1.8% 2 2.7% 2 4.4% 8 2.7% 4 0.0% 0 Colindale 1.2% 12 0.0% 0 2.7% 2 1.8% 1 3.6% 3 0.0% 0 1.8% 2 0.9% 2 0.9% 1 0.0% 0 Edgware 1.1% 11 0.0% 0 0.0% 0 1.8% 1 2.7% 3 1.8% 2 0.0% 0 2.7% 5 0.0% 0 0.0% 0 Ealing 1.0% 10 0.0% 0 0.9% 1 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 1.8% 3 6.2% 6 Willesden Green 1.0% 10 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.8% 2 1.8% 2 1.8% 3 1.8% 3 0.9% 1 Wembley Park 0.9% 9 1.8% 2 0.0% 0 0.0% 0 0.9% 1 2.7% 2 0.0% 0 0.9% 2 0.9% 1 0.9% 1 Burnt Oak 0.9% 9 0.0% 0 1.8% 2 3.6% 3 4.5% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Neasden 0.6% 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.7% 2 0.0% 0 0.0% 0 2.7% 4 0.0% 0 Harlesden 0.6% 6 0.9% 1 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.7% 4 0.0% 0 Other zone 4 0.5% 6 0.0% 0 0.9% 1 2.7% 2 0.9% 1 0.0% 0 0.0% 0 0.9% 2 0.0% 0 0.0% 0 Hendon 0.5% 5 0.0% 0 0.9% 1 0.0% 0 3.6% 3 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 Abroad 0.5% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.8% 3 0.9% 1 0.0% 0 Uxbridge 0.4% 4 0.9% 1 0.9% 1 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.8% 2 Kenton 0.4% 4 0.0% 0 3.5% 3 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Kensington High Street 0.3% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 2 0.9% 1 0.0% 0 Kensal Rise 0.3% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 2 0.9% 1 0.0% 0 Acton 0.3% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.8% 3 0.0% 0 Knightsbridge 0.3% 3 0.9% 1 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 Ruislip 0.3% 3 0.9% 1 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1 Mill Hill 0.2% 2 0.0% 0 0.9% 1 0.0% 0 1.8% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Greenford 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.7% 2 MFI, 335 The Hyde, NW9 0.2% 2 0.0% 0 0.0% 0 0.0% 0 1.8% 2 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 6TD Kingsbury 0.2% 2 0.0% 0 1.8% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1 Southall 0.2% 2 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1 Queensway / Westbourne 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 2 0.0% 0 0.0% 0 Grove West Hampstead 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 2 0.0% 0 0.0% 0 Camden Town 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 2 0.0% 0 0.0% 0 Hammersmith 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.8% 2 Central London 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.9% 1

150908 NEMS market research By Zone - weighted Brent Retail Needs and Capacity Survey Page 102 Weighted: For Roger Tym & Partners September 2008

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9

Olympic Retail Park 0.2% 2 0.0% 0 0.9% 1 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Argos, Edgware 0.2% 2 0.0% 0 0.0% 0 0.9% 1 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Pentavia Retail Park 0.1% 1 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Alperton 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 Swiss Cottage 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 Homebase, Western Circus, 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 Western Avenue, Acton, W3 7PE King's Road East 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 Asda, 2-20 Western Road, 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 Park Royal, NW10 7LW Finchley 0.1% 1 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 West Hendon 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Homebase, Rookery Way, 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 The Hyde, Hendon, NW9 6SS Hounslow 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 B&Q, Honeypot Lane, 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Stanmore, HA7 1QL Fulham 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1 Finchley Road 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 Stanmore 0.1% 1 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Barnet 0.1% 1 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Queensbury 0.1% 1 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Don't buy these goods) 23.3% 235 22.3% 29 30.1% 26 27.0% 22 27.7% 27 22.3% 19 25.0% 22 16.8% 32 27.7% 44 15.0% 14 (Don't know / varies) 10.9% 110 16.1% 21 10.6% 9 9.0% 7 8.9% 9 13.4% 11 15.2% 14 7.1% 13 7.1% 11 15.9% 15 Weighted base: 1010 128 87 82 96 85 90 190 159 93 Sample: 1010 112 113 111 112 112 112 113 112 113

150908 NEMS market research By Zone - weighted Brent Retail Needs and Capacity Survey Page 103 Weighted: For Roger Tym & Partners September 2008

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9

Q12 And the time before that, where did your household go to make a purchase of furniture, carpets, or soft household furnishings ? Those who buy furniture, carpets, or soft household furnishings at Q11

Brent Cross 6.2% 63 7.1% 9 8.9% 8 9.9% 8 5.4% 5 7.1% 6 11.6% 10 1.8% 3 4.5% 7 6.2% 6 Ikea, Wembley 6.1% 61 5.4% 7 8.9% 8 2.7% 2 4.5% 4 2.7% 2 1.8% 2 8.9% 17 8.0% 13 7.1% 7 West End 4.8% 49 2.7% 3 0.0% 0 2.7% 2 0.0% 0 2.7% 2 4.5% 4 15.0% 29 2.7% 4 4.4% 4 Internet/catalogue/tv 3.4% 34 1.8% 2 2.7% 2 3.6% 3 2.7% 3 2.7% 2 1.8% 2 4.4% 8 6.3% 10 1.8% 2 shopping Wembley 2.7% 27 4.5% 6 0.9% 1 1.8% 1 2.7% 3 2.7% 2 2.7% 2 1.8% 3 1.8% 3 6.2% 6 Harrow 2.5% 26 8.0% 10 5.3% 5 6.3% 5 0.9% 1 2.7% 2 0.0% 0 0.0% 0 0.0% 0 2.7% 2 Other outside catchment 2.5% 26 2.7% 3 3.5% 3 3.6% 3 4.5% 4 0.9% 1 0.9% 1 2.7% 5 1.8% 3 2.7% 2 Staples Corner Retail Park 1.7% 17 0.0% 0 0.9% 1 0.0% 0 4.5% 4 0.0% 0 2.7% 2 1.8% 3 3.6% 6 0.9% 1 (Brent Cross) Watford 1.6% 16 4.5% 6 2.7% 2 3.6% 3 0.9% 1 1.8% 2 0.0% 0 0.9% 2 0.0% 0 0.9% 1 Cricklewood 1.1% 11 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.6% 3 2.7% 2 0.9% 2 2.7% 4 0.0% 0 Ealing 1.1% 11 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 10.6% 10 Kilburn 1.0% 10 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 2.7% 2 3.5% 7 0.0% 0 0.0% 0 Wembley Park, Stadium 0.8% 8 1.8% 2 1.8% 2 0.0% 0 0.9% 1 0.9% 1 0.0% 0 0.0% 0 1.8% 3 0.0% 0 Retail Park Colindale 0.7% 8 0.0% 0 0.0% 0 0.9% 1 6.3% 6 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 Burnt Oak 0.7% 7 0.0% 0 0.0% 0 0.9% 1 3.6% 3 0.9% 1 0.9% 1 0.9% 2 0.0% 0 0.0% 0 Wembley Park 0.5% 5 1.8% 2 0.0% 0 0.0% 0 0.0% 0 1.8% 2 0.0% 0 0.0% 0 0.0% 0 1.8% 2 Willesden Green 0.4% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.8% 2 1.8% 2 0.0% 0 0.9% 1 0.0% 0 Abroad 0.4% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1 1.8% 3 0.0% 0 0.0% 0 Finchley Road 0.4% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1 1.8% 3 0.0% 0 0.0% 0 Kensington High Street 0.3% 3 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.9% 1 Ruislip 0.3% 3 0.0% 0 1.8% 2 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1 Neasden 0.3% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.9% 1 0.9% 1 Homebase, Western Circus, 0.3% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.8% 3 0.0% 0 Western Avenue, Acton, W3 7PE Ealing Road 0.3% 3 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 Harlesden 0.3% 3 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 Camden Town 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 Finchley 0.2% 2 0.9% 1 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Edgware 0.2% 2 0.0% 0 0.0% 0 0.0% 0 1.8% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 O2, Finchley Road 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 2 0.0% 0 0.0% 0 Uxbridge 0.2% 2 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1 Kingsbury 0.2% 2 0.0% 0 0.9% 1 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Kensal Rise 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 Chiswick 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 King's Road East 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 Capitol Park Industrial Park 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 B&Q, Honeypot Lane, 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Stanmore, HA7 1QL Knightsbridge 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Greenford 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1

150908 NEMS market research By Zone - weighted Brent Retail Needs and Capacity Survey Page 104 Weighted: For Roger Tym & Partners September 2008

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9

West Hampstead 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 Central London 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 Kenton 0.1% 1 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Other zone 4 0.1% 1 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 MFI, 335 The Hyde, NW9 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 6TD Queensway / Westbourne 0.1% 1 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Grove Queensbury 0.1% 1 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Pentavia Retail Park 0.1% 1 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Don't know / varies) 28.7% 290 32.1% 41 25.7% 22 27.9% 23 19.6% 19 35.7% 30 33.9% 31 29.2% 55 24.1% 38 31.9% 30 (Don't buy these goods) 5.1% 51 1.8% 2 3.5% 3 4.5% 4 8.0% 8 8.0% 7 2.7% 2 7.1% 13 5.4% 9 3.5% 3 Weighted base: 1010 128 87 82 96 85 90 190 159 93 Sample: 1010 112 113 111 112 112 112 113 112 113

150908 NEMS market research By Zone - weighted Brent Retail Needs and Capacity Survey Page 105 Weighted: For Roger Tym & Partners September 2008

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9

Q13 Now can you tell me where your household last made a purchase of DIY and decorating goods ?

Cricklewood 11.9% 120 1.8% 2 1.8% 2 5.4% 4 7.1% 7 16.1% 14 42.9% 39 12.4% 23 17.9% 28 0.9% 1 Willesden Green 6.1% 62 0.9% 1 0.0% 0 0.0% 0 0.0% 0 13.4% 11 1.8% 2 8.9% 17 19.6% 31 0.0% 0 Harrow 4.7% 47 14.3% 18 13.3% 12 8.1% 7 1.8% 2 3.6% 3 0.0% 0 0.0% 0 1.8% 3 3.5% 3 Other outside catchment 3.5% 35 7.1% 9 4.4% 4 2.7% 2 3.6% 3 0.9% 1 0.9% 1 1.8% 3 2.7% 4 8.0% 7 Wembley 3.4% 34 9.8% 13 0.0% 0 0.0% 0 0.0% 0 8.9% 8 2.7% 2 1.8% 3 0.9% 1 7.1% 7 O2, Finchley Road 3.1% 31 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 9.8% 9 10.6% 20 0.9% 1 0.9% 1 B&Q, Honeypot Lane, 3.0% 31 5.4% 7 12.4% 11 9.9% 8 2.7% 3 2.7% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Stanmore, HA7 1QL Kingsbury 2.9% 29 3.6% 5 8.9% 8 5.4% 4 4.5% 4 7.1% 6 0.0% 0 0.0% 0 0.9% 1 0.9% 1 Homebase, Rookery Way, 2.6% 26 0.0% 0 5.3% 5 3.6% 3 12.5% 12 5.4% 5 0.0% 0 0.9% 2 0.0% 0 0.0% 0 The Hyde, Hendon, NW9 6SS West 5 Centre 2.3% 23 3.6% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 5.4% 9 10.6% 10 Kilburn 2.2% 22 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.9% 1 10.6% 20 0.0% 0 0.0% 0 West End 1.7% 17 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1 7.1% 13 0.0% 0 1.8% 2 Colindale 1.5% 15 0.0% 0 0.0% 0 5.4% 4 9.8% 9 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 Ealing 1.4% 14 0.9% 1 0.0% 0 0.9% 1 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 12.4% 12 Queensbury 1.4% 14 0.0% 0 8.9% 8 6.3% 5 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Watford 1.3% 13 6.3% 8 0.9% 1 5.4% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Burnt Oak 1.0% 10 0.9% 1 0.0% 0 3.6% 3 5.4% 5 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 Kenton 1.0% 10 1.8% 2 7.1% 6 0.9% 1 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Camden Town 0.9% 9 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 3.5% 7 0.9% 1 0.0% 0 Ikea, Wembley 0.9% 9 0.9% 1 0.0% 0 0.0% 0 0.0% 0 1.8% 2 0.9% 1 0.9% 2 1.8% 3 0.9% 1 Pentavia Retail Park 0.7% 7 0.0% 0 1.8% 2 0.9% 1 4.5% 4 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 Staples Corner Retail Park 0.7% 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.9% 1 0.9% 2 1.8% 3 0.9% 1 (Brent Cross) Acton 0.7% 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 2 2.7% 4 0.9% 1 Brent Cross 0.6% 6 1.8% 2 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 1.8% 3 0.0% 0 Kensington High Street 0.6% 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 2 2.7% 4 0.0% 0 Capitol Park Industrial Park 0.6% 6 0.0% 0 0.0% 0 0.9% 1 4.5% 4 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Uxbridge 0.6% 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 6.2% 6 Harlesden 0.6% 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.6% 6 0.0% 0 Homebase, Western Circus, 0.6% 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.6% 6 0.0% 0 Western Avenue, Acton, W3 7PE Broadway Retail Park 0.6% 6 1.8% 2 0.9% 1 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.9% 2 0.0% 0 0.0% 0 Internet/catalogue/tv 0.5% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.9% 2 1.8% 3 0.0% 0 shopping Queens Park 0.5% 5 0.9% 1 0.0% 0 1.8% 1 0.9% 1 0.0% 0 0.0% 0 0.9% 2 0.0% 0 0.0% 0 B&Q, Glencoe Road, 0.5% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 4.4% 4 Yeading, Hayes, UB4 9SN Victoria Retail Park 0.5% 5 1.8% 2 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.8% 2 Wembley Park, Stadium 0.5% 5 1.8% 2 0.0% 0 0.0% 0 0.9% 1 0.9% 1 0.9% 1 0.0% 0 0.0% 0 0.0% 0 Retail Park Neasden 0.4% 4 0.9% 1 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.9% 2 0.0% 0 0.9% 1

150908 NEMS market research By Zone - weighted Brent Retail Needs and Capacity Survey Page 106 Weighted: For Roger Tym & Partners September 2008

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9

Swiss Cottage 0.4% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1 1.8% 3 0.0% 0 0.0% 0 Ealing Road 0.4% 4 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 2 0.0% 0 0.9% 1 Mill Hill 0.3% 3 0.0% 0 0.0% 0 0.0% 0 3.6% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Stanmore 0.3% 3 0.9% 1 0.0% 0 1.8% 1 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Edgware Road 0.3% 3 0.0% 0 0.9% 1 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.9% 2 0.0% 0 0.0% 0 Edgware 0.3% 3 0.0% 0 0.0% 0 1.8% 1 0.0% 0 0.0% 0 0.0% 0 0.9% 2 0.0% 0 0.0% 0 Ruislip 0.2% 2 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.8% 2 Central London 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.9% 1 0.0% 0 Other zone 8 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.9% 1 0.0% 0 Greenford 0.2% 2 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1 Alperton 0.2% 2 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1 Hendon 0.2% 2 0.0% 0 0.0% 0 0.0% 0 1.8% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Kensal Rise 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 2 0.0% 0 0.0% 0 West Hampstead 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 2 0.0% 0 0.0% 0 Finchley 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 2 0.0% 0 0.0% 0 Olympic Retail Park 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.8% 2 Southall 0.2% 2 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1 Queensway / Westbourne 0.2% 2 0.0% 0 0.9% 1 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Grove Other zone 9 0.1% 1 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 West Hendon 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Finchley Road 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 Barnet 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 King's Road East 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Wembley Park 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Abroad 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Don't buy these goods) 21.3% 215 17.0% 22 28.3% 25 26.1% 21 22.3% 21 19.6% 17 24.1% 22 19.5% 37 21.4% 34 17.7% 17 (Don't know / varies) 8.2% 83 11.6% 15 2.7% 2 6.3% 5 8.0% 8 10.7% 9 7.1% 6 8.9% 17 5.4% 9 13.3% 12 Weighted base: 1010 128 87 82 96 85 90 190 159 93 Sample: 1010 112 113 111 112 112 112 113 112 113

150908 NEMS market research By Zone - weighted Brent Retail Needs and Capacity Survey Page 107 Weighted: For Roger Tym & Partners September 2008

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9

Q14 And the time before that, where did your household go to make a purchase of DIY and decorating goods ? Those who buy DIY and decorating goods at Q13

Cricklewood 9.1% 92 1.8% 2 1.8% 2 2.7% 2 11.6% 11 17.0% 14 25.9% 23 9.7% 18 11.6% 18 0.0% 0 Willesden Green 5.0% 50 0.9% 1 0.0% 0 0.0% 0 0.0% 0 4.5% 4 1.8% 2 8.0% 15 17.9% 28 0.0% 0 Harrow 4.2% 43 14.3% 18 11.5% 10 10.8% 9 0.9% 1 0.9% 1 0.0% 0 0.0% 0 0.9% 1 2.7% 2 Other outside catchment 3.0% 30 4.5% 6 2.7% 2 0.9% 1 2.7% 3 1.8% 2 1.8% 2 2.7% 5 3.6% 6 5.3% 5 Wembley 2.3% 23 8.0% 10 0.9% 1 0.0% 0 0.0% 0 2.7% 2 0.0% 0 0.0% 0 0.0% 0 10.6% 10 Kingsbury 2.3% 23 4.5% 6 7.1% 6 1.8% 1 4.5% 4 5.4% 5 0.0% 0 0.0% 0 0.0% 0 0.9% 1 Kilburn 1.8% 18 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.8% 2 8.9% 17 0.0% 0 0.0% 0 B&Q, Honeypot Lane, 1.8% 18 1.8% 2 12.4% 11 5.4% 4 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Stanmore, HA7 1QL O2, Finchley Road 1.4% 14 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 5.4% 5 3.5% 7 0.9% 1 0.9% 1 Ealing 1.3% 13 1.8% 2 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1 8.9% 8 Homebase, Rookery Way, 1.3% 13 0.0% 0 1.8% 2 4.5% 4 5.4% 5 2.7% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 The Hyde, Hendon, NW9 6SS Watford 1.2% 12 3.6% 5 2.7% 2 3.6% 3 0.0% 0 0.0% 0 0.9% 1 0.9% 2 0.0% 0 0.0% 0 Capitol Park Industrial Park 1.2% 12 0.0% 0 0.9% 1 3.6% 3 7.1% 7 0.9% 1 0.9% 1 0.0% 0 0.0% 0 0.0% 0 Burnt Oak 1.1% 11 0.9% 1 0.9% 1 7.2% 6 3.6% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Brent Cross 1.1% 11 1.8% 2 1.8% 2 0.0% 0 0.9% 1 0.9% 1 0.9% 1 0.9% 2 1.8% 3 0.0% 0 Queensbury 1.1% 11 0.0% 0 7.1% 6 4.5% 4 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 West End 1.0% 10 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1 2.7% 5 1.8% 3 1.8% 2 Colindale 1.0% 10 0.9% 1 0.0% 0 3.6% 3 5.4% 5 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Camden Town 1.0% 10 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.4% 8 0.9% 1 0.0% 0 West 5 Centre 0.9% 9 1.8% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1 6.2% 6 Chiswick 0.6% 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.8% 3 1.8% 3 0.0% 0 Internet/catalogue/tv 0.6% 6 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.9% 1 0.9% 2 1.8% 3 0.0% 0 shopping Staples Corner Retail Park 0.6% 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.7% 2 0.9% 1 0.9% 2 0.9% 1 0.0% 0 (Brent Cross) Kensington High Street 0.6% 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 2 2.7% 4 0.0% 0 Pentavia Retail Park 0.6% 6 0.0% 0 0.9% 1 0.9% 1 3.6% 3 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 Broadway Retail Park 0.5% 5 1.8% 2 0.9% 1 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.9% 2 0.0% 0 0.0% 0 Ealing Road 0.5% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 2 0.0% 0 3.5% 3 Uxbridge 0.5% 5 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.4% 4 Harlesden 0.5% 5 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 1.8% 3 0.0% 0 Victoria Retail Park 0.5% 5 1.8% 2 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 1.8% 2 Ikea, Wembley 0.4% 5 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 1.8% 3 0.9% 1 Homebase, Western Circus, 0.4% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.7% 4 0.0% 0 Western Avenue, Acton, W3 7PE Kenton 0.4% 4 0.0% 0 3.5% 3 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Queens Park 0.4% 4 0.9% 1 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.9% 2 0.0% 0 0.0% 0 B&Q, Glencoe Road, 0.3% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 2.7% 2 Yeading, Hayes, UB4 9SN Acton 0.3% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 2 0.9% 1 0.0% 0

150908 NEMS market research By Zone - weighted Brent Retail Needs and Capacity Survey Page 108 Weighted: For Roger Tym & Partners September 2008

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9

Asda, 2-20 Western Road, 0.3% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.8% 3 0.0% 0 Park Royal, NW10 7LW Neasden 0.2% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 2 0.0% 0 0.9% 1 Swiss Cottage 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.9% 2 0.0% 0 0.0% 0 Finchley Road 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.9% 2 0.0% 0 0.0% 0 Edgware 0.2% 2 0.0% 0 0.0% 0 1.8% 1 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Wembley Park, Stadium 0.2% 2 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Retail Park Central London 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.9% 1 Wembley Park 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.9% 1 0.0% 0 0.0% 0 0.0% 0 Queensway / Westbourne 0.1% 1 0.0% 0 0.0% 0 1.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Grove Kensal Rise 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 Abroad 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 Ruislip 0.1% 1 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Hendon 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Stanmore 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 West Hendon 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Mill Hill 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Sudbury 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 King's Road East 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Don't know / varies) 20.9% 211 28.6% 37 11.5% 10 14.4% 12 17.9% 17 25.9% 22 22.3% 20 23.0% 44 16.1% 26 25.7% 24 (Don't buy these goods) 4.4% 45 0.9% 1 2.7% 2 5.4% 4 6.3% 6 6.3% 5 6.3% 6 5.3% 10 3.6% 6 4.4% 4 Weighted base: 1010 128 87 82 96 85 90 190 159 93 Sample: 1010 112 113 111 112 112 112 113 112 113

150908 NEMS market research By Zone - weighted Brent Retail Needs and Capacity Survey Page 109 Weighted: For Roger Tym & Partners September 2008

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9

Q15 Can you tell me where you or your household last made a purchase of a domestic appliance, such as a washing machine, fridge, cooker, TV, DVD player or computer ?

Brent Cross 15.7% 158 16.1% 21 15.0% 13 18.9% 16 18.8% 18 21.4% 18 22.3% 20 9.7% 18 17.0% 27 8.0% 7 Internet/catalogue/tv 11.7% 119 12.5% 16 11.5% 10 9.9% 8 8.0% 8 12.5% 11 10.7% 10 10.6% 20 16.1% 26 11.5% 11 shopping West End 7.7% 77 3.6% 5 1.8% 2 3.6% 3 0.0% 0 3.6% 3 7.1% 6 21.2% 40 8.0% 13 6.2% 6 Staples Corner Retail Park 7.6% 77 1.8% 2 1.8% 2 8.1% 7 11.6% 11 8.9% 8 15.2% 14 8.0% 15 9.8% 16 3.5% 3 (Brent Cross) Wembley 4.9% 49 12.5% 16 1.8% 2 0.9% 1 0.9% 1 8.0% 7 1.8% 2 2.7% 5 3.6% 6 11.5% 11 Other outside catchment 4.5% 46 5.4% 7 5.3% 5 4.5% 4 2.7% 3 1.8% 2 7.1% 6 4.4% 8 2.7% 4 8.0% 7 Watford 3.4% 34 6.3% 8 11.5% 10 15.3% 13 1.8% 2 0.9% 1 0.0% 0 0.0% 0 0.9% 1 0.0% 0 Harrow 3.2% 32 8.0% 10 12.4% 11 2.7% 2 2.7% 3 0.0% 0 0.0% 0 0.9% 2 0.9% 1 3.5% 3 Kilburn 2.5% 26 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 4.5% 4 8.0% 15 3.6% 6 0.0% 0 Wembley Park, Stadium 2.3% 23 8.9% 11 1.8% 2 0.0% 0 0.0% 0 4.5% 4 0.9% 1 0.0% 0 1.8% 3 2.7% 2 Retail Park Cricklewood 2.0% 21 0.0% 0 1.8% 2 0.0% 0 0.9% 1 5.4% 5 9.8% 9 1.8% 3 0.9% 1 0.0% 0 Ealing 1.5% 15 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.9% 1 0.0% 0 1.8% 3 11.5% 11 Silk Bridge Retail Park 1.3% 13 0.0% 0 2.7% 2 1.8% 1 5.4% 5 1.8% 2 0.9% 1 0.9% 2 0.0% 0 0.0% 0 Kingsbury 0.9% 9 0.9% 1 6.2% 5 0.9% 1 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.9% 1 0.0% 0 Pentavia Retail Park 0.8% 8 0.0% 0 0.0% 0 0.9% 1 6.3% 6 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 Willesden Green 0.7% 7 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 2.7% 5 0.9% 1 0.0% 0 Alperton 0.7% 7 4.5% 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 Wembley Park 0.7% 7 1.8% 2 1.8% 2 0.0% 0 0.0% 0 3.6% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Mill Hill 0.6% 6 0.0% 0 0.9% 1 0.9% 1 2.7% 3 0.9% 1 1.8% 2 0.0% 0 0.0% 0 0.0% 0 Edgware 0.6% 6 0.0% 0 1.8% 2 2.7% 2 0.9% 1 0.0% 0 0.0% 0 0.9% 2 0.0% 0 0.0% 0 Curry's, 416 Ealing Road, 0.6% 6 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 5.3% 5 Alperton, HA0 1JQ Colindale 0.6% 6 0.0% 0 1.8% 2 0.0% 0 2.7% 3 0.0% 0 0.0% 0 0.9% 2 0.0% 0 0.0% 0 Ealing Road 0.6% 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1 4.4% 4 Burnt Oak 0.5% 5 0.0% 0 0.0% 0 0.9% 1 1.8% 2 0.9% 1 0.0% 0 0.9% 2 0.0% 0 0.0% 0 Abroad 0.5% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.8% 3 0.9% 1 0.0% 0 Argos, Edgware 0.4% 4 0.0% 0 0.0% 0 1.8% 1 0.0% 0 0.0% 0 0.9% 1 0.9% 2 0.0% 0 0.0% 0 Harlesden 0.4% 4 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.8% 3 0.0% 0 West Hendon 0.3% 3 0.0% 0 0.0% 0 0.0% 0 3.6% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Edgware Road 0.3% 3 0.0% 0 0.0% 0 0.0% 0 3.6% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Capitol Park Industrial Park 0.3% 3 0.0% 0 0.0% 0 0.9% 1 2.7% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Uxbridge 0.3% 3 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 1.8% 2 Hendon 0.3% 3 0.0% 0 0.0% 0 0.0% 0 2.7% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Neasden 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.7% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Asda, 2-20 Western Road, 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.9% 1 Park Royal, NW10 7LW O2, Finchley Road 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 2 0.0% 0 0.0% 0 Kenton 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 2 0.0% 0 0.0% 0 Southall 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.8% 2 Ruislip 0.2% 2 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1 Acton 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 Hammersmith 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0

150908 NEMS market research By Zone - weighted Brent Retail Needs and Capacity Survey Page 110 Weighted: For Roger Tym & Partners September 2008

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9

Kensington High Street 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 Finchley 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 Camden Town 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Other zone 4 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Central London 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 Ikea, Wembley 0.1% 1 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Queens Park 0.1% 1 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Barnet 0.1% 1 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 MFI, 335 The Hyde, NW9 0.1% 1 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 6TD (Don't buy these goods) 12.5% 127 9.8% 13 14.2% 12 13.5% 11 15.2% 15 11.6% 10 7.1% 6 14.2% 27 16.1% 26 8.0% 7 (Don't know / varies) 6.8% 69 7.1% 9 3.5% 3 6.3% 5 2.7% 3 9.8% 8 8.0% 7 8.0% 15 5.4% 9 10.6% 10 Weighted base: 1010 128 87 82 96 85 90 190 159 93 Sample: 1010 112 113 111 112 112 112 113 112 113

150908 NEMS market research By Zone - weighted Brent Retail Needs and Capacity Survey Page 111 Weighted: For Roger Tym & Partners September 2008

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9

Q16 And the time before that, where did you or your household go to make a purchase of a domestic appliance, such as a washing machine, fridge, cooker, TV, DVD player or computer ? Those who buy domestic appliance, such as a washing machine, fridge, cooker, TV, DVD player or computer at Q15

Brent Cross 12.3% 124 8.0% 10 14.2% 12 15.3% 13 17.9% 17 15.2% 13 19.6% 18 11.5% 22 8.0% 13 7.1% 7 Internet/catalogue/tv 8.4% 84 8.0% 10 8.0% 7 9.0% 7 8.0% 8 8.9% 8 8.0% 7 11.5% 22 7.1% 11 4.4% 4 shopping West End 5.6% 56 3.6% 5 0.0% 0 1.8% 1 0.0% 0 0.9% 1 5.4% 5 16.8% 32 5.4% 9 4.4% 4 Wembley 4.0% 41 8.9% 11 0.9% 1 1.8% 1 2.7% 3 7.1% 6 0.0% 0 1.8% 3 6.3% 10 5.3% 5 Staples Corner Retail Park 4.0% 40 0.9% 1 0.9% 1 3.6% 3 8.0% 8 6.3% 5 6.3% 6 1.8% 3 7.1% 11 1.8% 2 (Brent Cross) Other outside catchment 3.0% 30 2.7% 3 5.3% 5 3.6% 3 0.9% 1 1.8% 2 0.9% 1 3.5% 7 1.8% 3 7.1% 7 Harrow 2.8% 28 9.8% 13 8.0% 7 2.7% 2 1.8% 2 0.0% 0 0.0% 0 0.0% 0 0.9% 1 3.5% 3 Watford 2.5% 25 5.4% 7 8.0% 7 8.1% 7 2.7% 3 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.9% 1 Kilburn 2.0% 20 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1 3.6% 3 6.2% 12 2.7% 4 0.0% 0 Cricklewood 2.0% 20 0.0% 0 0.9% 1 0.0% 0 1.8% 2 0.9% 1 8.0% 7 2.7% 5 2.7% 4 0.0% 0 Wembley Park, Stadium 1.6% 16 6.3% 8 0.9% 1 0.0% 0 0.0% 0 2.7% 2 0.9% 1 0.0% 0 1.8% 3 1.8% 2 Retail Park Ealing 1.6% 16 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1 15.0% 14 Silk Bridge Retail Park 0.8% 8 0.0% 0 1.8% 2 1.8% 1 1.8% 2 0.9% 1 0.9% 1 0.9% 2 0.0% 0 0.0% 0 Wembley Park 0.7% 7 1.8% 2 0.9% 1 0.9% 1 0.0% 0 3.6% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Pentavia Retail Park 0.6% 6 0.0% 0 0.0% 0 1.8% 1 2.7% 3 0.9% 1 0.0% 0 0.0% 0 0.9% 1 0.0% 0 Abroad 0.6% 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1 1.8% 3 0.9% 1 0.0% 0 Edgware 0.5% 6 0.0% 0 0.9% 1 2.7% 2 1.8% 2 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 Alperton 0.5% 5 2.7% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 Curry's, 416 Ealing Road, 0.4% 4 1.8% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.8% 2 Alperton, HA0 1JQ Kingsbury 0.4% 4 0.0% 0 3.5% 3 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Burnt Oak 0.3% 3 0.0% 0 0.9% 1 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.9% 2 0.0% 0 0.0% 0 Hendon 0.3% 3 0.0% 0 0.0% 0 0.9% 1 1.8% 2 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 Mill Hill 0.3% 3 0.0% 0 0.0% 0 0.9% 1 1.8% 2 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Capitol Park Industrial Park 0.3% 3 0.0% 0 0.9% 1 1.8% 1 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Uxbridge 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.7% 2 Ruislip 0.2% 2 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.8% 2 Neasden 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.7% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Hammersmith 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.9% 1 Ealing Road 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.9% 1 Kensington High Street 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.9% 1 0.0% 0 West Hendon 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Acton 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 Asda, 2-20 Western Road, 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 Park Royal, NW10 7LW Sudbury 0.1% 1 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Barnet 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Ikea, Wembley 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Central London 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 Swiss Cottage 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 Colindale 0.1% 1 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

150908 NEMS market research By Zone - weighted Brent Retail Needs and Capacity Survey Page 112 Weighted: For Roger Tym & Partners September 2008

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9

Harlesden 0.1% 1 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Queensway / Westbourne 0.1% 1 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Grove B&Q, Honeypot Lane, 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Stanmore, HA7 1QL (Don't know / varies) 23.5% 238 26.8% 34 21.2% 18 27.0% 22 14.3% 14 24.1% 20 29.5% 27 21.2% 40 22.3% 35 28.3% 26 (Don't buy these goods) 6.0% 61 2.7% 3 4.4% 4 2.7% 2 11.6% 11 8.9% 8 4.5% 4 5.3% 10 8.9% 14 4.4% 4 Weighted base: 1010 128 87 82 96 85 90 190 159 93 Sample: 1010 112 113 111 112 112 112 113 112 113

150908 NEMS market research By Zone - weighted Brent Retail Needs and Capacity Survey Page 113 Weighted: For Roger Tym & Partners September 2008

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9

Q17 And where was the last purchase of a specialist item made, such as china, glass, jewellery, photographic goods, musical instruments or sports equipment ?

Brent Cross 11.2% 113 8.0% 10 9.7% 8 9.9% 8 18.8% 18 18.8% 16 16.1% 14 8.9% 17 10.7% 17 4.4% 4 West End 6.5% 65 4.5% 6 1.8% 2 0.9% 1 0.9% 1 3.6% 3 4.5% 4 19.5% 37 5.4% 9 4.4% 4 Internet/catalogue/tv 6.1% 61 8.0% 10 8.0% 7 2.7% 2 8.9% 9 8.0% 7 5.4% 5 4.4% 8 6.3% 10 3.5% 3 shopping Harrow 4.5% 46 13.4% 17 13.3% 12 9.9% 8 1.8% 2 0.0% 0 0.0% 0 0.0% 0 1.8% 3 4.4% 4 Abroad 3.7% 38 6.3% 8 0.9% 1 3.6% 3 3.6% 3 1.8% 2 6.3% 6 3.5% 7 4.5% 7 1.8% 2 Other outside catchment 3.7% 37 1.8% 2 3.5% 3 5.4% 4 4.5% 4 0.0% 0 5.4% 5 4.4% 8 5.4% 9 1.8% 2 Wembley 2.7% 27 8.0% 10 0.9% 1 0.0% 0 0.9% 1 4.5% 4 1.8% 2 0.9% 2 2.7% 4 4.4% 4 Ikea, Wembley 1.6% 16 2.7% 3 1.8% 2 0.0% 0 0.0% 0 0.9% 1 1.8% 2 0.9% 2 3.6% 6 1.8% 2 Watford 1.5% 15 1.8% 2 2.7% 2 7.2% 6 1.8% 2 0.0% 0 0.0% 0 0.9% 2 0.0% 0 0.9% 1 Kilburn 1.4% 14 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1 5.3% 10 1.8% 3 0.0% 0 Ealing 1.3% 13 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 2 0.9% 1 10.6% 10 Edgware 0.8% 8 0.0% 0 1.8% 2 5.4% 4 1.8% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Hammersmith 0.6% 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.9% 2 1.8% 3 0.9% 1 Willesden Green 0.6% 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 2 2.7% 4 0.0% 0 Staples Corner Retail Park 0.5% 5 0.9% 1 0.0% 0 1.8% 1 0.0% 0 1.8% 2 0.0% 0 0.0% 0 0.0% 0 0.9% 1 (Brent Cross) Greenford 0.5% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1 3.5% 3 Wembley Park 0.5% 5 0.0% 0 0.9% 1 0.0% 0 0.0% 0 4.5% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Burnt Oak 0.4% 4 0.0% 0 0.0% 0 1.8% 1 2.7% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Colindale 0.4% 4 0.0% 0 0.0% 0 1.8% 1 2.7% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Wembley Park, Stadium 0.3% 4 0.9% 1 1.8% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1 Retail Park Kensington High Street 0.3% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 2 0.9% 1 0.0% 0 Other zone 4 0.3% 3 0.0% 0 0.0% 0 0.0% 0 1.8% 2 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 Uxbridge 0.2% 3 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.8% 2 West Hampstead 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.9% 2 0.0% 0 0.0% 0 Finchley Road 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.9% 2 0.0% 0 0.0% 0 Kingsbury 0.2% 2 0.0% 0 0.9% 1 0.0% 0 0.9% 1 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Capitol Park Industrial Park 0.2% 2 0.0% 0 0.0% 0 1.8% 1 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Camden Town 0.2% 2 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.9% 1 0.9% 1 0.0% 0 0.0% 0 0.0% 0 Knightsbridge 0.2% 2 0.9% 1 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Edgware Road 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 2 0.0% 0 0.0% 0 Pentavia Retail Park 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 Finchley 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 Ealing Road 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.8% 2 Neasden 0.2% 2 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1 Central London 0.2% 2 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 Chiswick 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 King's Road East 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 Queens Park 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Broadwalk 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Hendon 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Acton 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1 Olympic Retail Park 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1

150908 NEMS market research By Zone - weighted Brent Retail Needs and Capacity Survey Page 114 Weighted: For Roger Tym & Partners September 2008

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9

Queensway / Westbourne 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1 Grove Swiss Cottage 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 Cricklewood 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 Barnet 0.1% 1 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Don't buy these goods) 37.1% 375 33.0% 42 41.6% 36 40.5% 33 36.6% 35 42.0% 35 35.7% 32 34.5% 65 41.1% 65 31.9% 30 (Don't know / varies) 10.0% 101 9.8% 13 10.6% 9 3.6% 3 5.4% 5 12.5% 11 13.4% 12 10.6% 20 8.0% 13 16.8% 16 Weighted base: 1010 128 87 82 96 85 90 190 159 93 Sample: 1010 112 113 111 112 112 112 113 112 113

150908 NEMS market research By Zone - weighted Brent Retail Needs and Capacity Survey Page 115 Weighted: For Roger Tym & Partners September 2008

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9

Q18 And where was the previous purchase of a specialist item made, such as china, glass, jewellery, photographic goods, musical instruments or sports equipment ? Those who buy china, glass, jewellery, photographic goods, musical instruments or sports equipment at Q17

Brent Cross 8.6% 87 7.1% 9 10.6% 9 7.2% 6 16.1% 15 13.4% 11 7.1% 6 6.2% 12 8.9% 14 3.5% 3 West End 5.5% 56 3.6% 5 2.7% 2 0.9% 1 1.8% 2 2.7% 2 6.3% 6 15.9% 30 2.7% 4 4.4% 4 Internet/catalogue/tv 4.1% 42 3.6% 5 6.2% 5 0.0% 0 4.5% 4 5.4% 5 5.4% 5 5.3% 10 3.6% 6 2.7% 2 shopping Harrow 3.2% 32 8.9% 11 9.7% 8 7.2% 6 1.8% 2 1.8% 2 0.0% 0 0.0% 0 1.8% 3 0.0% 0 Other outside catchment 2.4% 24 1.8% 2 0.9% 1 2.7% 2 1.8% 2 1.8% 2 4.5% 4 2.7% 5 2.7% 4 2.7% 2 Abroad 2.2% 23 2.7% 3 0.0% 0 0.9% 1 1.8% 2 3.6% 3 1.8% 2 3.5% 7 1.8% 3 2.7% 2 Wembley 2.0% 20 8.9% 11 0.0% 0 0.0% 0 0.9% 1 2.7% 2 0.9% 1 0.0% 0 0.0% 0 5.3% 5 Kilburn 1.4% 14 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1 5.3% 10 1.8% 3 0.0% 0 Watford 1.3% 13 0.9% 1 2.7% 2 8.1% 7 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.9% 1 Staples Corner Retail Park 0.8% 8 0.9% 1 2.7% 2 0.9% 1 0.9% 1 0.9% 1 0.9% 1 0.0% 0 0.9% 1 0.0% 0 (Brent Cross) Ealing 0.6% 7 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 6.2% 6 Ikea, Wembley 0.6% 6 0.9% 1 0.9% 1 0.9% 1 0.0% 0 0.9% 1 0.9% 1 0.0% 0 0.9% 1 0.9% 1 Kensington High Street 0.6% 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.6% 6 0.0% 0 Burnt Oak 0.3% 3 0.0% 0 0.0% 0 0.0% 0 1.8% 2 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.9% 1 Hammersmith 0.3% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 2 0.9% 1 0.0% 0 Willesden Green 0.3% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 2 0.9% 1 0.0% 0 Uxbridge 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.7% 2 Capitol Park Industrial Park 0.2% 2 0.0% 0 0.0% 0 1.8% 1 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Cricklewood 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.8% 2 0.0% 0 0.0% 0 0.0% 0 Edgware 0.2% 2 0.0% 0 0.0% 0 0.9% 1 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Wembley Park, Stadium 0.2% 2 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1 Retail Park Central London 0.2% 2 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 Asda, 2-20 Western Road, 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 Park Royal, NW10 7LW Knightsbridge 0.1% 1 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Queens Park 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Finchley 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Colindale 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Other zone 4 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Olympic Retail Park 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1 Swiss Cottage 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 West Hampstead 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 Kingsbury 0.1% 1 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Mill Hill 0.1% 1 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Wembley Park 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Hendon 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Don't know / varies) 22.2% 225 25.0% 32 18.6% 16 23.4% 19 17.9% 17 19.6% 17 27.7% 25 21.2% 40 20.5% 33 27.4% 26 (Don't buy these goods) 4.0% 41 1.8% 2 0.0% 0 3.6% 3 8.0% 8 3.6% 3 2.7% 2 3.5% 7 6.3% 10 6.2% 6 Weighted base: 1010 128 87 82 96 85 90 190 159 93 Sample: 1010 112 113 111 112 112 112 113 112 113

150908 NEMS market research By Zone - weighted Brent Retail Needs and Capacity Survey Page 116 Weighted: For Roger Tym & Partners September 2008

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9

Q19 What sort of goods do you typically purchase via the Internet?

CDs, DVDs, games, books 31.0% 313 26.8% 34 30.1% 26 33.3% 27 30.4% 29 25.9% 22 35.7% 32 38.1% 72 27.7% 44 27.4% 26 etc…. Other specialist Non-Food 20.4% 206 22.3% 29 20.4% 18 9.9% 8 17.0% 16 15.2% 13 18.8% 17 27.4% 52 22.3% 35 19.5% 18 Items Clothes and Shoes 16.4% 166 14.3% 18 15.0% 13 13.5% 11 14.3% 14 16.1% 14 11.6% 10 23.0% 44 20.5% 33 9.7% 9 Domestic Appliances 15.4% 156 12.5% 16 17.7% 15 12.6% 10 6.3% 6 16.1% 14 18.8% 17 20.4% 39 16.1% 26 14.2% 13 Food and Groceries 9.6% 97 7.1% 9 3.5% 3 7.2% 6 6.3% 6 7.1% 6 15.2% 14 15.9% 30 9.8% 16 8.0% 7 Furniture, Carpets, Soft 6.0% 61 3.6% 5 1.8% 2 1.8% 1 6.3% 6 7.1% 6 4.5% 4 5.3% 10 14.3% 23 4.4% 4 Household Furnishings DIY and Decorating Goods 3.7% 37 2.7% 3 1.8% 2 0.9% 1 4.5% 4 7.1% 6 2.7% 2 5.3% 10 4.5% 7 1.8% 2 (Do not use the internet) 51.9% 524 57.1% 73 50.4% 44 54.1% 44 52.7% 51 60.7% 51 50.0% 45 42.5% 81 50.9% 81 57.5% 54 (Don't know / varies) 0.9% 9 0.9% 1 1.8% 2 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.9% 2 2.7% 4 0.0% 0 Weighted base: 1010 128 87 82 96 85 90 190 159 93 Sample: 1010 112 113 111 112 112 112 113 112 113

Q20 Which of these centres do you consider to be your nearest centre within the London Borough of Brent?

Kilburn 16.4% 166 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1 23.2% 21 71.7% 136 5.4% 9 0.0% 0 Burnt Oak 9.0% 91 1.8% 2 9.7% 8 58.6% 48 30.4% 29 0.9% 1 1.8% 2 0.0% 0 0.0% 0 0.0% 0 Wembley 8.5% 86 33.0% 42 1.8% 2 0.9% 1 2.7% 3 14.3% 12 1.8% 2 0.0% 0 3.6% 6 21.2% 20 Kenton 6.9% 69 19.6% 25 37.2% 32 11.7% 10 0.9% 1 1.8% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Cricklewood 6.8% 69 0.0% 0 0.0% 0 0.0% 0 0.9% 1 13.4% 11 52.7% 47 1.8% 3 2.7% 4 1.8% 2 Ealing Road 6.6% 67 8.9% 11 0.0% 0 0.9% 1 0.0% 0 0.9% 1 0.0% 0 0.0% 0 6.3% 10 46.9% 44 Colindale 6.4% 65 0.9% 1 7.1% 6 9.9% 8 49.1% 47 2.7% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Kingsbury 5.6% 57 0.0% 0 31.9% 28 9.9% 8 8.9% 9 13.4% 11 0.0% 0 0.0% 0 0.0% 0 0.9% 1 Harlesden 5.3% 54 0.9% 1 0.0% 0 0.0% 0 0.9% 1 0.9% 1 0.9% 1 1.8% 3 29.5% 47 0.0% 0 Kensal Rise 4.6% 46 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 8.0% 15 19.6% 31 0.0% 0 Willesden Green 4.5% 46 1.8% 2 0.0% 0 0.0% 0 0.0% 0 5.4% 5 9.8% 9 0.9% 2 17.9% 28 0.0% 0 Queens Park 3.4% 34 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1 13.3% 25 5.4% 9 0.0% 0 Sudbury 3.1% 31 11.6% 15 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 16.8% 16 Preston Road 2.7% 27 6.3% 8 6.2% 5 0.9% 1 0.9% 1 11.6% 10 0.0% 0 0.0% 0 0.9% 1 0.9% 1 Wembley Park 2.5% 25 7.1% 9 0.0% 0 0.9% 1 0.0% 0 12.5% 11 0.0% 0 0.9% 2 0.0% 0 3.5% 3 Neasden 2.1% 22 0.0% 0 0.0% 0 0.0% 0 0.0% 0 17.0% 14 1.8% 2 0.0% 0 3.6% 6 0.0% 0 (Don't know) 5.4% 55 8.0% 10 5.3% 5 6.3% 5 5.4% 5 4.5% 4 7.1% 6 1.8% 3 5.4% 9 8.0% 7 Weighted base: 1010 128 87 82 96 85 90 190 159 93 Sample: 1010 112 113 111 112 112 112 113 112 113

150908 NEMS market research By Zone - weighted Brent Retail Needs and Capacity Survey Page 117 Weighted: For Roger Tym & Partners September 2008

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9

Q21 Do you visit your nearest town centre (Q20 RESPONSE) on a regular basis ? Those who specified their nearest centre at Q20

Yes 55.1% 527 49.5% 58 50.5% 42 51.9% 40 67.0% 61 55.1% 45 50.0% 42 61.3% 114 61.3% 92 38.5% 33 No 44.9% 429 50.5% 59 49.5% 41 48.1% 37 33.0% 30 44.9% 36 50.0% 42 38.7% 72 38.7% 58 61.5% 53 Weighted base: 955 118 82 77 91 81 84 186 150 86 Sample: 952 103 107 104 106 107 104 111 106 104

150908 NEMS market research By Zone - weighted Brent Retail Needs and Capacity Survey Page 118 Weighted: For Roger Tym & Partners September 2008

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9

Q22 Can I ask, are there things that could be improved about your nearest town centre (Q20 RESPONSE) ? Those who specified their nearest centre at Q20

Inadequate choice of shops 18.6% 178 21.4% 25 20.6% 17 21.2% 16 16.0% 15 27.1% 22 14.4% 12 9.9% 18 22.6% 34 21.2% 18 in general Not enough parking 15.8% 151 20.4% 24 19.6% 16 14.4% 11 17.0% 15 18.7% 15 22.1% 18 10.8% 20 10.4% 16 17.3% 15 The appearance / 15.7% 150 9.7% 11 14.0% 12 19.2% 15 9.4% 9 15.0% 12 17.3% 14 24.3% 45 9.4% 14 20.2% 17 environment of centre needs improving Not enough national multiple 11.3% 108 6.8% 8 9.3% 8 16.3% 13 9.4% 9 15.9% 13 16.3% 14 9.0% 17 10.4% 16 14.4% 12 (high street chain) retailers Inadequate quality of shops 11.1% 106 7.8% 9 11.2% 9 14.4% 11 12.3% 11 11.2% 9 12.5% 10 9.9% 18 11.3% 17 11.5% 10 Litter needs to be removed 8.7% 83 6.8% 8 2.8% 2 11.5% 9 6.6% 6 8.4% 7 7.7% 6 18.0% 34 3.8% 6 5.8% 5 more often Inadequate supermarket offer 5.5% 53 4.9% 6 3.7% 3 5.8% 4 9.4% 9 5.6% 5 4.8% 4 7.2% 13 3.8% 6 3.8% 3 Car parking isn’t accessible 5.0% 48 5.8% 7 3.7% 3 4.8% 4 3.8% 3 4.7% 4 4.8% 4 7.2% 13 1.9% 3 7.7% 7 enough Inadequate security measures 4.6% 44 3.9% 5 0.9% 1 2.9% 2 2.8% 3 2.8% 2 1.9% 2 10.8% 20 4.7% 7 2.9% 2 Other 4.4% 42 5.8% 7 4.7% 4 2.9% 2 6.6% 6 3.7% 3 4.8% 4 6.3% 12 2.8% 4 0.0% 0 Parking too expensive 4.4% 42 6.8% 8 4.7% 4 1.9% 1 2.8% 3 2.8% 2 1.9% 2 6.3% 12 5.7% 9 1.9% 2 Reduce traffic congestion 3.5% 34 3.9% 5 9.3% 8 1.9% 1 4.7% 4 0.9% 1 1.9% 2 5.4% 10 0.9% 1 1.9% 2 Inadequate priority for 3.4% 33 2.9% 3 1.9% 2 3.8% 3 0.9% 1 0.9% 1 5.8% 5 3.6% 7 3.8% 6 6.7% 6 pedestrians Inadequate quality/range of 3.1% 30 2.9% 3 1.9% 2 1.9% 1 1.9% 2 5.6% 5 5.8% 5 0.0% 0 7.5% 11 1.0% 1 eating places Better pavements 2.0% 19 1.9% 2 3.7% 3 3.8% 3 0.0% 0 0.0% 0 1.9% 2 2.7% 5 2.8% 4 0.0% 0 Inadequate bus services to 2.0% 19 1.9% 2 0.9% 1 1.9% 1 3.8% 3 2.8% 2 1.0% 1 1.8% 3 1.9% 3 1.9% 2 the centre Inadequate quality/range of 2.0% 19 1.0% 1 0.9% 1 1.9% 1 2.8% 3 0.9% 1 1.9% 2 0.9% 2 4.7% 7 1.9% 2 leisure facilities (sports centre, cinema, theatre, etc) Inadequate street furniture / 1.4% 13 0.0% 0 4.7% 4 2.9% 2 1.9% 2 0.0% 0 1.0% 1 0.9% 2 1.9% 3 0.0% 0 floral displays Not enough children's play 1.3% 13 0.0% 0 0.0% 0 0.0% 0 2.8% 3 0.9% 1 0.0% 0 3.6% 7 1.9% 3 0.0% 0 areas More banks / finacial 0.9% 8 0.0% 0 2.8% 2 0.0% 0 0.9% 1 1.9% 2 1.0% 1 0.0% 0 1.9% 3 0.0% 0 services Specific shop missing from 0.9% 8 1.0% 1 1.9% 2 1.0% 1 1.9% 2 0.9% 1 1.0% 1 0.0% 0 0.9% 1 0.0% 0 the town centre Inadequate quality/range of 0.6% 5 1.0% 1 0.0% 0 0.0% 0 1.9% 2 0.0% 0 1.0% 1 0.0% 0 0.0% 0 1.9% 2 night-life Specific shop missing from 0.5% 5 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.8% 3 0.0% 0 1.0% 1 the town centre - Clothing stores Better public toilets 0.5% 4 0.0% 0 0.9% 1 1.9% 1 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.9% 1 0.0% 0 Specific shop missing from 0.3% 3 1.0% 1 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0

150908 NEMS market research By Zone - weighted Brent Retail Needs and Capacity Survey Page 119 Weighted: For Roger Tym & Partners September 2008

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9

the town centre - Marks and Spencer Specific shop missing from 0.3% 3 0.0% 0 0.9% 1 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.9% 2 0.0% 0 0.0% 0 the town centre - DIY / hardware store Specific shop missing from 0.3% 3 0.0% 0 0.9% 1 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 the town centre - Butchers / greengrocers Need for new / relocated bus 0.3% 3 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 2 0.0% 0 0.0% 0 stops Inadequate access for 0.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.9% 2 0.0% 0 0.0% 0 wheelchair and pushchair users Inadequate signposting 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 within the centre (None mentioned) 27.7% 265 30.1% 35 29.0% 24 28.8% 22 26.4% 24 28.0% 23 22.1% 18 26.1% 49 29.2% 44 29.8% 26 (Don’t know / refused) 6.6% 63 8.7% 10 5.6% 5 1.0% 1 3.8% 3 7.5% 6 9.6% 8 4.5% 8 7.5% 11 11.5% 10 Weighted base: 955 118 82 77 91 81 84 186 150 86 Sample: 952 103 107 104 106 107 104 111 106 104

GEN Sex of respondent.

Male 33.9% 342 38.4% 49 32.7% 28 29.7% 24 27.7% 27 25.0% 21 33.0% 30 35.4% 67 39.3% 62 35.4% 33 Female 66.1% 668 61.6% 79 67.3% 58 70.3% 58 72.3% 70 75.0% 63 67.0% 60 64.6% 122 60.7% 97 64.6% 60 Weighted base: 1010 128 87 82 96 85 90 190 159 93 Sample: 1010 112 113 111 112 112 112 113 112 113

AGE Could I ask, how old are you ?

18 to 24 3.8% 38 5.4% 7 4.4% 4 3.6% 3 6.3% 6 2.7% 2 2.7% 2 1.8% 3 3.6% 6 5.3% 5 25 to 34 12.1% 122 4.5% 6 10.6% 9 11.7% 10 17.0% 16 9.8% 8 9.8% 9 15.9% 30 18.8% 30 4.4% 4 35 to 44 16.0% 161 17.9% 23 12.4% 11 19.8% 16 16.1% 15 24.1% 20 14.3% 13 14.2% 27 15.2% 24 12.4% 12 45 to 54 21.9% 221 27.7% 35 15.9% 14 10.8% 9 24.1% 23 20.5% 17 17.9% 16 23.0% 44 22.3% 35 29.2% 27 55 to 64 21.5% 217 24.1% 31 21.2% 18 21.6% 18 17.9% 17 14.3% 12 26.8% 24 22.1% 42 23.2% 37 18.6% 17 65 + 23.6% 238 20.5% 26 33.6% 29 32.4% 27 18.8% 18 25.9% 22 27.7% 25 23.0% 44 13.4% 21 28.3% 26 (Refused) 1.2% 12 0.0% 0 1.8% 2 0.0% 0 0.0% 0 2.7% 2 0.9% 1 0.0% 0 3.6% 6 1.8% 2 Weighted base: 1010 128 87 82 96 85 90 190 159 93 Sample: 1010 112 113 111 112 112 112 113 112 113

150908 NEMS market research By Zone - weighted Brent Retail Needs and Capacity Survey Page 120 Weighted: For Roger Tym & Partners September 2008

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9

SEG Socio Economic Grouping

A 3.6% 37 3.6% 5 4.4% 4 2.7% 2 7.1% 7 3.6% 3 5.4% 5 2.7% 5 1.8% 3 3.5% 3 B 18.5% 187 22.3% 29 17.7% 15 10.8% 9 11.6% 11 10.7% 9 21.4% 19 29.2% 55 15.2% 24 15.9% 15 C1 28.2% 284 21.4% 27 33.6% 29 25.2% 21 27.7% 27 24.1% 20 32.1% 29 29.2% 55 33.0% 53 24.8% 23 C2 15.8% 160 25.9% 33 13.3% 12 22.5% 19 17.9% 17 17.9% 15 8.9% 8 7.1% 13 16.1% 26 18.6% 17 D 9.6% 97 6.3% 8 9.7% 8 10.8% 9 13.4% 13 14.3% 12 7.1% 6 4.4% 8 13.4% 21 11.5% 11 E 12.7% 128 8.9% 11 12.4% 11 15.3% 13 8.0% 8 13.4% 11 17.0% 15 16.8% 32 8.0% 13 15.0% 14 (Refused) 11.6% 117 11.6% 15 8.9% 8 12.6% 10 14.3% 14 16.1% 14 8.0% 7 10.6% 20 12.5% 20 10.6% 10 Weighted base: 1010 128 87 82 96 85 90 190 159 93 Sample: 1010 112 113 111 112 112 112 113 112 113

CAR How many cars does your household own or have the use of ?

None 28.9% 291 14.3% 18 19.5% 17 27.9% 23 29.5% 28 25.0% 21 33.9% 31 45.1% 86 32.1% 51 17.7% 17 One 46.3% 467 49.1% 63 47.8% 42 41.4% 34 42.0% 40 44.6% 38 49.1% 44 43.4% 82 49.1% 78 49.6% 46 Two 19.3% 195 28.6% 37 25.7% 22 22.5% 19 25.0% 24 25.0% 21 12.5% 11 10.6% 20 10.7% 17 25.7% 24 Three or more 4.6% 46 6.3% 8 6.2% 5 8.1% 7 3.6% 3 4.5% 4 2.7% 2 0.9% 2 6.3% 10 5.3% 5 (Refused) 1.0% 10 1.8% 2 0.9% 1 0.0% 0 0.0% 0 0.9% 1 1.8% 2 0.0% 0 1.8% 3 1.8% 2 Weighted base: 1010 128 87 82 96 85 90 190 159 93 Sample: 1010 112 113 111 112 112 112 113 112 113

WOR Which of the following best describes the chief wage earner of your household's current employment situation ?

Working full time 49.6% 501 49.1% 63 46.0% 40 41.4% 34 57.1% 55 47.3% 40 46.4% 42 49.6% 94 52.7% 84 53.1% 50 Working part time 9.1% 92 12.5% 16 10.6% 9 8.1% 7 9.8% 9 7.1% 6 9.8% 9 7.1% 13 12.5% 20 2.7% 2 Unemployed 5.6% 56 3.6% 5 3.5% 3 4.5% 4 8.0% 8 7.1% 6 6.3% 6 6.2% 12 7.1% 11 2.7% 2 Retired 30.7% 310 28.6% 37 37.2% 32 40.5% 33 17.9% 17 32.1% 27 33.0% 30 32.7% 62 22.3% 35 38.9% 36 A housewife 1.8% 18 1.8% 2 0.0% 0 1.8% 1 2.7% 3 1.8% 2 0.0% 0 2.7% 5 2.7% 4 0.9% 1 A student 1.0% 10 0.0% 0 0.0% 0 0.9% 1 1.8% 2 1.8% 2 1.8% 2 0.9% 2 1.8% 3 0.0% 0 Other 0.4% 4 0.9% 1 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.9% 1 0.9% 2 0.0% 0 0.0% 0 (Refused) 1.8% 18 3.6% 5 2.7% 2 1.8% 1 2.7% 3 2.7% 2 1.8% 2 0.0% 0 0.9% 1 1.8% 2 Weighted base: 1010 128 87 82 96 85 90 190 159 93 Sample: 1010 112 113 111 112 112 112 113 112 113

150908 NEMS market research By Zone - weighted Brent Retail Needs and Capacity Survey Page 121 Weighted: For Roger Tym & Partners September 2008

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9

ZONE Zone

Zone 1 12.7% 128 100.0% 128 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Zone 2 8.6% 87 0.0% 0100.0% 87 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Zone 3 8.1% 82 0.0% 0 0.0% 0100.0% 82 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Zone 4 9.5% 96 0.0% 0 0.0% 0 0.0% 0 100.0% 96 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Zone 5 8.4% 85 0.0% 0 0.0% 0 0.0% 0 0.0% 0100.0% 85 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Zone 6 8.9% 90 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 100.0% 90 0.0% 0 0.0% 0 0.0% 0 Zone 7 18.8% 190 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 100.0% 190 0.0% 0 0.0% 0 Zone 8 15.7% 159 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 100.0% 159 0.0% 0 Zone 9 9.2% 93 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0100.0% 93 Weighted base: 1010 128 87 82 96 85 90 190 159 93 Sample: 1010 112 113 111 112 112 112 113 112 113

150908 NEMS market research By Zone - weighted Brent Retail Needs and Capacity Survey Page 122 Weighted: For Roger Tym & Partners September 2008

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9

PC Can I take your postcode please?

HA0 1 1.8% 18 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 19.5% 18 HA0 2 2.2% 22 17.0% 22 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 HA0 3 1.9% 19 15.2% 19 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 HA0 4 0.6% 6 4.5% 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 HA1 2 0.9% 9 0.0% 0 10.6% 9 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 HA1 4 3.4% 34 26.8% 34 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 HA3 0 1.4% 14 0.0% 0 15.9% 14 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 HA3 8 1.8% 18 0.0% 0 20.4% 18 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 HA3 9 2.8% 28 0.0% 0 32.7% 28 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 HA7 1 1.2% 13 0.0% 0 0.0% 0 15.3% 13 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 HA7 2 1.0% 10 0.0% 0 0.0% 0 11.7% 10 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 HA8 0 1.5% 16 0.0% 0 0.0% 0 18.9% 16 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 HA8 5 1.9% 19 0.0% 0 0.0% 0 23.4% 19 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 HA8 6 2.5% 25 0.0% 0 0.0% 0 30.6% 25 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 HA9 0 0.2% 2 1.8% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 HA9 6 1.8% 18 14.3% 18 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 HA9 7 0.6% 6 4.5% 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 HA9 8 2.0% 21 16.1% 21 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 HA9 9 2.2% 23 0.0% 0 0.0% 0 0.0% 0 0.0% 0 26.8% 23 0.0% 0 0.0% 0 0.0% 0 0.0% 0 NW100 1.0% 11 0.0% 0 0.0% 0 0.0% 0 0.0% 0 12.5% 11 0.0% 0 0.0% 0 0.0% 0 0.0% 0 NW101 1.2% 12 0.0% 0 0.0% 0 0.0% 0 0.0% 0 14.3% 12 0.0% 0 0.0% 0 0.0% 0 0.0% 0 NW102 1.5% 16 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 9.8% 16 0.0% 0 NW103 1.8% 18 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 11.6% 18 0.0% 0 NW104 1.5% 16 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 9.8% 16 0.0% 0 NW105 3.0% 30 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 18.8% 30 0.0% 0 NW106 0.6% 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.6% 6 0.0% 0 NW107 0.6% 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.6% 6 0.0% 0 NW108 1.8% 18 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 11.6% 18 0.0% 0 NW109 1.0% 10 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 6.3% 10 0.0% 0 NW2 1 1.8% 18 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 19.6% 18 0.0% 0 0.0% 0 0.0% 0 NW2 2 1.1% 11 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 12.5% 11 0.0% 0 0.0% 0 0.0% 0 NW2 3 0.8% 8 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 8.9% 8 0.0% 0 0.0% 0 0.0% 0 NW2 4 1.7% 17 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 18.8% 17 0.0% 0 0.0% 0 0.0% 0 NW2 5 1.3% 13 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 8.0% 13 0.0% 0 NW2 6 1.8% 18 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 19.6% 18 0.0% 0 0.0% 0 0.0% 0 NW2 7 1.9% 20 0.0% 0 0.0% 0 0.0% 0 0.0% 0 23.2% 20 0.0% 0 0.0% 0 0.0% 0 0.0% 0 NW4 3 1.2% 12 0.0% 0 0.0% 0 0.0% 0 12.5% 12 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 NW4 4 1.3% 13 0.0% 0 0.0% 0 0.0% 0 13.4% 13 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 NW6 1 1.8% 18 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 20.5% 18 0.0% 0 0.0% 0 0.0% 0 NW6 2 1.2% 12 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 6.2% 12 0.0% 0 0.0% 0 NW6 3 1.2% 12 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 6.2% 12 0.0% 0 0.0% 0 NW6 4 1.3% 13 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 7.1% 13 0.0% 0 0.0% 0 NW6 5 1.2% 12 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 6.2% 12 0.0% 0 0.0% 0 NW6 6 2.2% 22 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 11.5% 22 0.0% 0 0.0% 0 NW6 7 3.3% 34 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 17.7% 34 0.0% 0 0.0% 0

150908 NEMS market research By Zone - weighted Brent Retail Needs and Capacity Survey Page 123 Weighted: For Roger Tym & Partners September 2008

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9

NW8 0 1.2% 12 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 6.2% 12 0.0% 0 0.0% 0 NW8 9 1.5% 15 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 8.0% 15 0.0% 0 0.0% 0 NW9 0 2.0% 20 0.0% 0 0.0% 0 0.0% 0 20.5% 20 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 NW9 5 2.5% 25 0.0% 0 0.0% 0 0.0% 0 25.9% 25 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 NW9 6 1.3% 13 0.0% 0 0.0% 0 0.0% 0 13.4% 13 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 NW9 7 1.4% 14 0.0% 0 0.0% 0 0.0% 0 14.3% 14 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 NW9 8 1.9% 20 0.0% 0 0.0% 0 0.0% 0 0.0% 0 23.2% 20 0.0% 0 0.0% 0 0.0% 0 0.0% 0 NW9 9 1.8% 18 0.0% 0 20.4% 18 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 UB6 0 2.5% 26 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 27.4% 26 UB6 7 1.4% 14 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 15.0% 14 UB6 8 1.6% 17 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 17.7% 17 W10 4 0.5% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.7% 5 0.0% 0 0.0% 0 W10 5 1.5% 16 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 9.8% 16 0.0% 0 W3 0 1.1% 11 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 7.1% 11 0.0% 0 W5 1 1.9% 19 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 20.4% 19 W9 1 1.7% 17 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 8.9% 17 0.0% 0 0.0% 0 W9 2 2.2% 22 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 11.5% 22 0.0% 0 0.0% 0 W9 3 1.5% 15 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 8.0% 15 0.0% 0 0.0% 0 Weighted base: 1010 128 87 82 96 85 90 190 159 93 Sample: 1010 112 113 111 112 112 112 113 112 113

150908 NEMS market research

APPENDIX 1.4

COMPOSITE MARKET SHARES

Table A Comparison Goods Market Shares 2008

Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9 All Zones

INSIDE STUDY AREA Zone 1

Wembley 17.5% 1.6% 0.7% 2.0% 10.7% 3.3% 1.5% 3.7% 11.0% 5.6%

Wembley Park 1.3% 0.6% 0.1% 0.1% 5.9% 0.2% 0.1% 0.1% 0.4% 0.8%

Ealing Road 0.2% 0.0% 0.0% 0.0% 0.2% 0.0% 0.3% 0.3% 2.6% 0.4%

Retail Parks (Stadium Retail Park and Olympic Retail Park) 2.2% 2.4% 0.0% 0.4% 1.3% 0.5% 0.1% 0.8% 2.6% 1.0%

Other Zone 1 - inside LB Brent 0.4% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.1% 0.1% 0.1% Zone 2

Kingsbury 1.2% 3.9% 1.0% 1.5% 2.3% 0.0% 0.0% 0.1% 0.4% 0.9%

Other Zone 2 - inside LB Brent 0.3% 0.2% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.1% Zone 3

Burnt Oak 0.2% 0.7% 4.0% 6.7% 0.3% 1.4% 0.3% 0.0% 0.7% 1.2%

B&Q, Honeypot Lane, Stanmore (inside LB Brent) 0.9% 3.1% 1.9% 0.6% 0.5% 0.0% 0.0% 0.0% 0.0% 0.7% Zone 4

Colindale 0.4% 0.4% 1.9% 5.3% 0.2% 0.7% 0.1% 0.1% 0.0% 0.9%

Brent Cross (outside LB Brent) 15.8% 18.2% 20.1% 35.1% 34.4% 31.4% 13.2% 22.6% 9.9% 21.3%

Staples Corner Retail Park, Brent Cross (outside LB Brent) 0.9% 2.1% 2.1% 3.0% 3.3% 3.2% 1.8% 3.4% 1.1% 2.2%

Other Zone 4 - inside LB Brent 0.0% 0.0% 0.0% 0.2% 0.3% 0.0% 0.0% 0.0% 0.0% 0.0%

Other Zone 4 - outside LB Brent 0.0% 1.5% 1.5% 4.1% 1.2% 0.6% 0.3% 0.0% 0.0% 0.9% Zone 5

Neasden 0.4% 0.0% 0.6% 0.0% 1.3% 0.0% 0.3% 0.6% 0.8% 0.4%

Ikea, Wembley 3.1% 3.7% 1.9% 1.7% 2.6% 3.2% 2.7% 4.8% 3.4% 2.9%

Other Zone 5 - outside LB Brent 0.4% 0.3% 0.0% 0.1% 0.2% 0.0% 0.3% 0.0% 0.0% 0.1% Zone 6

Cricklewood 0.4% 1.5% 0.9% 3.7% 6.6% 13.2% 4.0% 5.2% 0.1% 3.9% Zone 7

Kilburn 0.0% 0.2% 0.2% 0.8% 0.7% 5.8% 14.6% 4.7% 0.2% 4.1% Zone 8

Willesden Green 0.4% 0.0% 0.0% 0.0% 3.6% 1.2% 4.0% 7.2% 0.3% 2.3%

Harlesden 0.5% 0.1% 0.1% 0.0% 0.6% 0.0% 0.0% 3.2% 0.0% 0.6%

Other Zone 8 - inside LB Brent 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.2% 0.3% 0.0% 0.1%

Other Zone 8 - outside LB Brent 0.0% 0.0% 0.0% 0.0% 0.1% 0.2% 0.2% 1.6% 0.0% 0.3% Zone 9

Other Zone 9 - inside LB Brent 0.1% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.3% 0.1%

Other Zone 9 - outside LB Brent 0.1% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

Total Inside Study Area 46.6% 40.5% 37.1% 65.2% 76.5% 64.9% 43.8% 58.8% 34.1% 51.2%

Total Inside LB Brent 29.5% 18.5% 13.4% 22.9% 37.3% 29.5% 28.1% 31.3% 23.1% 26.3%

OUTSIDE STUDY AREA

Ealing 0.5% 0.8% 0.6% 0.2% 0.2% 0.0% 0.4% 2.5% 21.4% 2.7%

Edgware 0.0% 1.8% 6.2% 3.2% 0.5% 0.1% 0.6% 0.1% 0.0% 1.2%

Harrow 29.2% 30.2% 19.0% 5.2% 7.7% 0.6% 0.0% 4.1% 8.7% 10.7%

Watford 6.3% 7.9% 16.3% 2.4% 0.9% 0.6% 0.7% 1.3% 1.6% 3.7%

West End 6.9% 4.6% 3.6% 2.5% 6.0% 14.2% 36.4% 11.9% 10.2% 13.3%

Other Outside Study Area 10.5% 14.2% 17.1% 21.3% 8.3% 19.6% 17.9% 21.1% 23.9% 17.2%

Total Outside Study Area 53.4% 59.5% 62.9% 34.8% 23.5% 35.1% 56.1% 41.2% 65.9% 48.8%

Total Outside LB Brent 70.5% 81.5% 86.6% 77.1% 62.7% 70.5% 71.8% 68.7% 76.9% 73.7%

GRAND TOTAL 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% Table B Convenience goods composite market shares 2008

Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9 All Zones

INSIDE STUDY AREA Zone 1

Iceland, 14-19 Central Square, WEMBLEY, HA9 7AJ 2.3% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.3%

Lidl, Wembley Park Drive, WEMBLEY, HA9 8TS 0.5% 0.0% 0.0% 0.0% 2.0% 0.0% 0.0% 0.0% 0.3% 0.3%

Somerfield, 215-219 Preston Road, WEMBLEY, HA9 8NF 0.5% 0.0% 0.0% 0.0% 1.4% 0.0% 0.0% 0.0% 0.0% 0.2%

Other stores - Wembley 2.2% 0.0% 0.2% 0.2% 1.1% 0.2% 0.0% 0.4% 0.2% 0.5%

Other stores - Kenton 0.0% 2.3% 0.2% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.2%

Other Zone 1 - inside LB Brent 3.2% 0.5% 0.0% 0.0% 0.9% 0.0% 0.0% 0.0% 0.0% 0.5% Zone 2

Aldi, 632-640 Kingsbury Road, KINGSBURY, NW9 9HN 0.0% 1.6% 0.0% 1.8% 0.0% 0.0% 0.0% 0.0% 0.0% 0.3%

J Sainsbury, Kenton Road, KENTON, HA3 0BU 9.7% 27.3% 2.2% 0.7% 4.2% 0.0% 0.0% 0.0% 0.0% 4.3%

Morrisons, Honeypot Lane, QUEENSBURY, NW9 9QX 1.0% 17.0% 21.4% 3.5% 1.4% 0.0% 0.0% 0.3% 0.0% 4.1%

Other stores - Kingsbury 0.2% 2.4% 0.7% 1.1% 1.6% 0.0% 0.0% 0.0% 0.2% 0.5%

Tesco, Station Road, HARROW, HA1 2TU (outside LB Brent) 7.9% 13.4% 1.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 2.3%

Other Zone 2 - outside LB Brent 10.2% 5.4% 1.5% 0.3% 0.0% 0.0% 0.3% 1.1% 0.6% 2.3% Zone 3

Other stores - Burnt Oak 0.0% 0.0% 2.2% 1.5% 0.0% 0.0% 0.0% 0.0% 0.0% 0.3%

Tesco Metro, Burnt Oak Broadway, EDGWARE, HA8 0BE (outside LB Brent) 0.0% 0.0% 6.1% 3.3% 0.3% 0.0% 0.3% 0.0% 0.0% 1.0%

Other Zone 3 - outside LB Brent 0.0% 0.3% 3.1% 0.0% 0.0% 0.4% 0.0% 0.0% 0.0% 0.3%

Zone 4

Asda, Capitol Park Industrial Park, COLINDALE, NW9 0AS 0.8% 12.2% 23.0% 39.7% 2.8% 2.9% 0.0% 0.0% 0.0% 7.7%

Other stores - Colidale 0.0% 0.0% 0.0% 1.8% 0.0% 0.0% 0.0% 0.0% 0.0% 0.2%

J Sainsbury, Unit 4, HENDON, NW9 6JX (outside LB Brent) 0.8% 0.0% 0.0% 15.8% 3.9% 1.2% 0.0% 0.0% 0.0% 2.1%

Waitrose, Brent Cross Shopping Centre, Prince Charles Drive, NW4 3FQ (outside LB Brent) 0.3% 0.0% 0.0% 4.1% 5.1% 5.3% 0.0% 1.5% 0.0% 1.5%

Other Zone 4 - outside LB Brent 0.8% 0.5% 0.7% 4.3% 1.7% 4.8% 1.1% 1.1% 0.0% 1.5% Zone 5

Asda, Forty Lane, WEMBLEY, HA9 9EZ 18.1% 5.4% 0.7% 2.5% 37.7% 1.7% 0.0% 3.8% 0.8% 7.0%

Co-op (South East), 171 Church Lane, KINGSBURY, NW9 8JS 0.0% 0.0% 0.0% 1.1% 1.8% 0.0% 0.0% 0.0% 0.0% 0.2%

Iceland, 574-578 North Circular Road, NEASDEN, NW2 7PY 0.8% 0.0% 0.0% 0.0% 1.7% 0.0% 0.0% 0.0% 0.0% 0.2%

Lidl, Blackbird Hill, WEMBLEY, NW9 8SD 0.0% 0.0% 0.0% 0.0% 1.7% 0.4% 0.0% 0.0% 0.0% 0.2%

Tesco, Great Central Way, NEASDEN, NW10 0TL 3.8% 0.0% 0.0% 0.0% 7.4% 0.8% 0.0% 3.5% 0.0% 1.7%

Other sotres - Neasden 0.0% 0.0% 0.0% 0.0% 1.8% 0.0% 0.0% 0.0% 0.0% 0.1%

Other Zone 5 - inside LB Brent 0.0% 0.0% 0.0% 0.0% 0.3% 0.0% 0.0% 0.0% 0.0% 0.0% Zone 6

Sainsbury's Local, 92 Walm Lane, WILLESDEN GREEN, NW2 4QY 0.0% 0.0% 0.0% 0.0% 0.8% 3.0% 0.0% 0.3% 0.3% 0.3%

Other stores - Cricklewood 0.0% 0.0% 0.0% 0.0% 0.2% 2.3% 0.0% 0.0% 0.0% 0.2%

Tesco, Brent Cross, Hendon Way, Tilling Way, NW2 1LZ (outside LB Brent) 2.3% 0.0% 0.7% 4.5% 8.0% 19.9% 0.9% 1.5% 0.0% 3.5%

Other Zone 6 - outside LB Brent 0.0% 0.0% 0.2% 1.0% 1.4% 14.7% 2.0% 0.0% 0.0% 1.8% Zone 7

Other stores - Kilburn 0.0% 0.0% 0.0% 0.0% 0.0% 0.4% 3.1% 0.3% 0.0% 0.7%

Sainsbury's Local, 377 Kilburn High Road, KILBURN, NW6 7QE 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 2.8% 0.0% 0.0% 0.5%

Tesco Express, 100 Willesden Lane, KILBURN, NW6 7TA 0.8% 0.0% 0.2% 0.0% 0.0% 0.0% 1.6% 0.0% 0.0% 0.4%

J Sainsbury, 90 Kilburn High Road, KILBURN, NW6 4HS (outside LB Brent) 0.0% 0.0% 0.0% 0.0% 1.1% 2.5% 19.9% 0.0% 0.8% 3.9%

Other Zone 7 - outside LB Brent 0.0% 0.0% 0.0% 0.0% 0.0% 1.1% 14.2% 1.8% 2.8% 3.2% Zone 8

J Sainsbury, High Road, WILLESDEN GREEN, NW10 2TD 0.0% 0.0% 0.0% 0.0% 1.1% 9.3% 3.6% 13.3% 0.8% 3.7%

J Sainsbury, Kensal Gas Works Site, LADBROKE GROVE, W10 5AJ (outside LB Brent) 1.0% 0.0% 0.0% 0.0% 0.0% 1.2% 11.4% 22.6% 1.6% 6.1%

Tesco, Unit 1, Harlesden Plaza, NW10 4NG 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 2.1% 0.0% 0.3%

Other stores - Harlesden 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 1.8% 0.0% 0.4%

Other stores - Willesden Green 0.0% 0.0% 0.0% 0.0% 0.7% 0.8% 0.0% 1.9% 0.0% 0.5%

Asda, 2-20 Western Road, PARK ROYAL, NW10 7LW (outside LB Brent) 0.8% 0.0% 0.0% 0.0% 2.5% 0.8% 2.6% 23.4% 7.9% 5.3%

Other Zone 8 - inside LB Brent 0.0% 0.0% 0.0% 0.0% 0.8% 0.0% 0.6% 3.8% 0.0% 0.8% Zone 9

J Sainsbury, 360 Ealing Road, WEMBLEY, HA0 1PF 8.9% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 20.0% 3.0%

Tesco, Old Hoover Building, GREENFORD, UB6 8DW (outside LB Brent) 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.9% 0.0% 29.3% 2.8%

Other Zone 9 - outside LB Brent 0.5% 0.0% 0.7% 0.0% 0.0% 0.0% 0.0% 0.0% 9.1% 0.9%

Total Inside Study Area 77.2% 88.2% 65.0% 87.2% 95.6% 73.8% 65.2% 84.6% 74.9% 78.2%

Total Inside LB Brent 52.8% 68.6% 50.8% 54.0% 71.5% 21.8% 11.8% 31.6% 22.8% 39.6%

OUTSIDE STUDY AREA

J Sainsbury, Unit 25, EDGWARE, HA8 7BQ 0.0% 0.3% 17.0% 2.5% 0.0% 1.7% 0.0% 0.0% 0.0% 1.9%

Sainsbury's, 255 Finchley Road, London 0.0% 0.3% 0.0% 0.0% 0.0% 12.2% 6.2% 0.0% 0.0% 2.1%

Waitrose, 140 Northolt Road, Harrow, HA2 0EG 7.8% 0.8% 0.0% 0.0% 0.8% 0.0% 0.0% 0.0% 0.8% 1.2%

Waitrose, 199 Finchley Road, London, NW3 6NN 0.0% 0.8% 0.0% 0.3% 0.8% 4.5% 12.2% 0.6% 1.1% 2.9%

Waitrose, 2 Alexandria Road, WEST EALING, W13 0NL 0.0% 0.0% 0.7% 0.0% 0.0% 0.0% 1.7% 1.5% 9.5% 1.5%

Other stores outside Study Area 14.9% 9.7% 17.3% 10.0% 2.7% 7.8% 14.7% 13.3% 13.7% 12.1%

Total Outside Study Area 22.8% 11.8% 35.0% 12.8% 4.4% 26.2% 34.8% 15.4% 25.1% 21.8%

Total Outside LB Brent 47.2% 31.4% 49.2% 46.0% 28.5% 78.2% 88.2% 68.4% 77.2% 60.4%

GRAND TOTAL 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% APPENDIX 2

NATIONAL RETAIL TRENDS

Update of Brent Retail Needs and Capacity Study Appendix 2 National Retail Trends

NATIONAL RETAIL TRENDS Introduction 1. In this Appendix, we outline the key national trends in various sub-sectors of the retail market, highlighting, wherever appropriate, those that we consider could have – or are already having – an impact in London Borough of Brent (LB Brent). This review is drawn from a range of published data sources, including research by ONS, Verdict, the New Economics Foundation, CB Richard Ellis and Colliers CRE. The sector commentaries are prefaced by a résumé of overarching national trends in expenditure and sales. National Trends in Expenditure 2. Figure 2.1 shows the short-term past trend in volume of retail sales (i.e. real change in constant prices) between 2002 and 2008. Retail sales figures are published by ONS on a monthly basis and the latest available figures for April 2008 show a slowing, but still fairly robust, picture. In the three months to April 2008, the volume of retail sales increased by 1.5%, compared with a 1.9% increase in the three months to March. 3. Retail sales can be disaggregated into ‘predominantly food’ and ‘predominantly non-food’ sectors. In the three months to April 2008, retail sales growth in volume terms was driven by the ‘predominantly non-food stores’, and to a lesser extent the ‘predominantly food stores’ sector. In particular, sales from ‘textile, clothing and footwear stores’ grew buoyantly in April 2008 at 1.7%, unchanged from the previous month. The ‘predominantly food stores’ sector in contrast slowed with growth of 1%, compared with 1.5% in the previous month. 4. Indeed, CB Richard Ellis’ ‘UK Retail Briefing 2007’ suggests there are increasing signs that retail sales growth is moderating, due to weakening demand in key sectors as householders hold back from making purchases, particularly on ‘big ticket items’1. Figure 2.1 Percentage Growth in Retail Sales in Great Britain

Source: Retail Sales, ONS Economic and Labour Market Review Vol. 2, No. 6 (June 2008), Figure 9 5. In its Information Brief 07/2, MapInfo presents an analysis of per capita retail expenditure over a longer period, from 1980 to 2006. The data reveal consistently

1 Source: CB Richard Ellis, UK Retail Briefing, Issue 2, 2007

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higher rates of expenditure growth on comparison goods – for which the average real growth rate between 1983 and 2006 was 5.3%, per capita, per annum – than for convenience goods, for which the average growth rate over the same period was a mere 0.6%, per capita, per annum. Although there has been some cyclical variation in the comparison goods expenditure growth rate, the general trend has been upwards, with the growth rate exceeding 5% in every year from 1997 to 2006 (with the exception of the year 2004 to 2005). 6. Notwithstanding this, MapInfo forewarns in its Information Brief 07/02 that ‘with increases in interest rates, growth in spending on comparison goods could slow as debt-based purchasing becomes more costly’. As such, the latest forecasts from Experian Business Strategies2 and Oxford Economic Forecasting3 suggest comparison goods expenditure growth rates of 3.5%, per capita, per annum, and 4.9%, per capita, per annum respectively over the coming decade – the latter being used in our forecasts of future retail need, as detailed in Section 5 of our main report. Overall Development Pipeline 7. Planning policy has substantially reduced the amount of new out-of-centre retail development, with developers encouraged to regenerate the more complicated edge-of-centre and in-centre sites. As a consequence, the UK is in the midst of a construction boom in town centre-located shopping centres, surpassing even the building boom of the 1970s. Whilst there are signs that this growth may now be slowing, Verdict still predicts that in-centre shopping space will increase by 5.8% between 2006 and 20114. 8. CB Richard Ellis estimates in its ‘UK Retail Briefing, 2007’ that, at the time of publication, there was 5.95m sq.m of shopping centre floorspace in the development pipeline5. However, the majority of shopping centre schemes in the pipeline are extensions, redevelopments or refurbishments to existing schemes, as investors increasingly look to create additional value from existing assets in light of weakening yields. 9. Certainly, Verdict cautions that ‘over the next five years the UK’s town centres are set to come under increasing pressure as consumer demand slows and competition from rival retail channels intensifies’. As such, over the long-term, Verdict predicts that ‘the future pipeline of shopping centre space – beyond 2010 – will be negatively affected’. Indeed, Verdict even forewarns that ‘some planned shopping centre developments – those still in the planning stages and without funding in place – are highly likely to be either reduced in size, rezoned for different usage or even shelved altogether as developers have difficulty securing a high enough number of pre-lets’6.

2 Retail Planner Briefing Note 5.1, Experian, November 2007. 3 MapInfo Information Brief 07/02, September 2007. 4 Source: Verdict, UK Town Centre Retailing 2007, June 2007 (Table 60). 5 Source: CB Richard Ellis, UK Retail Briefing, Issue 2, 2007 6 Source: Verdict, UK Town Centre Retailing 2007, June 2007.

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Location of Retail Investment Sales and Number of Outlets 10. Despite the increasing difficulty associated with securing planning permission for retail development in out-of-centre locations, according to Verdict the ‘town centre’7 accounted for 46% of total retail sales in 2006, compared with 50% in 1996 (Figure 2.2). Much of this erosion of ‘town centre’ sales can be attributed to the continued strength of existing retail facilities in out-of-centre locations and the growth in e-tail. 11. Verdict provides interesting information on the sales performance of 12 key ‘town centre’8 retail brands from a cross-section of retail sectors9. According to Verdict these 12 key retailers collectively accounted for 30.1% of all money spent at ‘high street’ retailers in 2006, up from 25.1% in 2001 and from 23.3% in 1996, indicating that these retailers are gradually gaining ground at the expense of smaller retailers. The rapid expansion of large retailers has impacted significantly on smaller traders, particularly those operating in district and local centres. Figure 2.2 Share of Total Retail Expenditure, by Location, 1996-2006

Source: Verdict, UK Town Centre Retailing 2007, June 2007 (Figure 1). Note: ‘High street’ figures include out-of-centre shopping malls, such as Bluewater.

12. Nevertheless, whilst the share of sales has drifted towards the out-of-centre retailers and e-tail (Figure 2.2), the ‘high street’ has steadily increased its share of all retail outlets over the past decade, largely as a result of Government policy (Figure 2.3). This trend looks set to continue, given the Government’s policy focus on town centre schemes.

7 Verdict’s definition of ‘town centre’ is ‘deliberately broad’ to include all areas that offer comparison shopping; it includes traditional high streets, in-town shopping centres and regional ‘out-of-town’ (Verdict’s term) shopping malls such as Meadowhall, Merry Hill, the Trafford Centre, the Lakeside Mall and Bluewater. Verdict’s ‘out-of-town’ definition includes retail parks (minimum three retailers/50,000+ sqft of trading space). We therefore consider that Verdict’s ‘out-of-town’ definition embraces both ‘out-of- centre’ and ‘out-of-town’ locations as defined by Table 2 of PPS6. 8 See previous footnote for Verdict’s definition of ‘town centre’. 9 The 12 ‘leading retailers’ considered by Verdict are: Marks & Spencer, Boots, Argos, Next, Debenhams, John Lewis, Woolworths, Primark, Wilkinson, House of Fraser, HMV and WH Smith.

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Figure 2.3 ‘Town Centre’ Outlet Numbers – Share of All Outlets, 1996-2006

56.5 56.2 56 56.3 56.1 56.1 55.8 55.5 55.3 55.3

55 55.1 % 54.6 54.9 54.5

54.1 54

53.5

53 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006

Source: Verdict, reported in Datamonitor, UK Town Centre Retailing 2007, June 2007 (Table 6) In-town Retail Development Trends 13. In market and sub-regional towns, there is strong competition for retail units of 2,000 to 4,000 sqft units. Smaller units are required by coffee shop operators and the mobile phone market also remains extremely active. Both sectors, together with computer games retailers, have underpinned demand for shop units of between 1,000 and 2,000 sqft. There has been a heightening of demand in the Use Class A2 sector, with significant activity from some banks and building societies, such as Abbey, as well as from betting shops, including Paddy Power, William Hill and Coral. 14. Verdict10 forecasts that the average town centre store size is set to increase by 8.3% to 2,292 sqft by 2012, with many retailers moving into larger units as they broaden their ranges. The sizes of units in many new shopping centre developments are being designed by developers with this in mind, evident from the likes of Primark, TK Maxx and Next securing anchor units in many schemes. Other fashion retailers, such as New Look, are also migrating to larger units in town centres to drive footfall and boost their sales densities. Out-of-Centre Retail Trends 15. Bulky goods retailers are currently experiencing challenging trading conditions, which is having a knock-on effect on development activity, particularly in the DIY and furniture sectors. Conversely, high street names such as Next, New Look and Marks & Spencer continue to expand in out-of-centre locations. 16. Verdict reports that ‘out-of-town’ retailers accounted for 28.1% of retail sales in 2000, with this figure rising to 31.0% in 2006. However, given the noted difficulties experienced by certain sectors, the growth in ‘out-of-town’ retailers’ market share can primarily be attributed to the gain in share at grocers’ ‘out-of-town’ superstores, with Tesco, Sainsbury’s and Asda all extending their offer of non-food and, in doing so, gaining sales from high street retailers. 17. In May 2006, the Government closed the planning loophole which allowed retailers to increase the floorspace of their units by installing mezzanine floors, which in some cases enabled diversification into other product ranges and satisfied some operators’ pursuit of larger stores. Planning permission is now required to install a mezzanine floor of more than 200 sq.m (2,150 sqft).

10 Source: Verdict, UK Retail Futures 2012: Sector Summary, May 2008.

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Polarisation Towards Larger Centres 18. A significant and long term trend is the continuing polarisation by retailers towards larger schemes in larger centres which is driven by a number of factors. Retailers recognise that greater efficiency can be achieved by having a strategic network of large stores offering a full range, rather than having a large network of smaller stores, and are therefore increasingly seeking to serve larger population catchments from larger stores. It is also driven by consumers, who are becoming more discerning and are increasingly prepared to travel further. 19. There is therefore a concentration of comparison goods expenditure in a smaller number of larger centres. Indeed, CB Richard Ellis estimates that ‘over half the population now shop for comparison goods in a mere 83 of the 2,500+ main non- food trading locations in Great Britain’11. This concentration of retailing in larger centres is likely to threaten some medium and smaller towns, including centres in LB Brent. 20. The growth of the dominant foodstores and decline in unit numbers poses similar challenges for small town centres and district/local centres which rely on their convenience/service base. A clear picture is emerging of a network of large dominant superstores, and corresponding decline/diversification in the traditional smaller centre. Again, CB Richard Ellis suggest that ‘half the population now shop for main groceries in less than 1,000 of the country’s 10,000+ main grocery stores: the majority located out-of-town’12. Trends in Key Retail Sectors Clothing & Footwear 21. Clothing and footwear is the second largest area of town centre retail spending in the UK after food and grocery, accounting for £1 in every £5 spent by consumers13. Whilst the sector’s market share is lower than 10 years ago, it is higher than five years ago, reflecting the relatively buoyant nature of clothing demand. Indeed, in 2006 clothing and footwear specialists’ town centre sales reached £25.4 billion, up 16.8% on 2001. Bulky Goods 22. The poor performance of the DIY sector in recent years has been well-documented and is set to continue in the short-term. Verdict explains that ‘a falling housing market (both by value of housing and number of home moves) is a serious concern, as are new restrictions on the availability of credit. At the same time a fundamental shift in consumer enthusiasm against undertaking home improvement projects will further constrain the opportunities available to DIY operators’14. 23. Nevertheless, Verdict predicts that the sector will grow by 13.1% over the next five years, lifting its value from £16.5 billion to £18.7 billion, and achieving a faster rate of growth than occurred over the past five years (8.4%)15. Verdict thus suggests that the fortunes of the DIY sector is likely to improve slightly, and indicates that this is because ‘the recent low level of expenditure on DIY means there is now a backlog of household repair and maintenance work that needs to be undertaken

11 Source: CB Richard Ellis, UK Retail Briefing, Issue 2, 2007. 12 Source: CB Richard Ellis, UK Retail Briefing, Issue 2, 2007. 13 Source: Verdict, UK Town Centre Retailing 2007, June 2007. 14 Source: Verdict, UK Retail Futures 2012: DIY & Gardening, May 2008. 15 Source: Verdict, UK Retail Futures 2012: DIY & Gardening, May 2008.

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and this will prevent the market turning negative again despite the worsening macroeconomic environment’16. Other Comparison Sub-sectors Department Stores 24. Despite the fact that department stores attract older, more affluent customers - whose numbers are growing as a result of demographic change – their recent performance has been muted, with stores having to reinvent themselves to maintain their relevance to shoppers and shore up their viability. Whilst some larger stores have prospered, smaller operators have found trading increasingly difficult, resulting in store closures (including the demise of Allders) and the acquisition of smaller players by stronger rivals. However, despite mixed performance amongst the major department store operators, overall sales from department stores located in town centres reached £9.1 billion in 2006, an increase of 10.1% on 2001. 25. Most of the major department store operators are keen to obtain additional sales space and the present period is one of considerable activity in the department store sector. It remains the case, however, that stand-alone department store developments are rarely viable; consequently, new store acquisition openings are confined to shopping centre developments, where landlords/developers are prepared to contribute to the fit-out costs in order to secure an ‘anchor’ trader that will enhance the profile and lettability of the development. Electricals 26. Over the last decade retail parks have become the clear location of choice for electrical specialists, with the combination of larger units and lower operating costs seen as being essential to prosper in a highly competitive market. The town centre retailers that survive tend to do so because they are protected from out-of-centre competition, either because the town is small and lacks the catchment to justify an out-of-centre store or due to the retailer specialising in a narrow niche that does not require a large format store (such as mobile phone and photographic specialists). 27. Despite the near ubiquitous ownership of mobile phones, the rapid development of technology and the packaging of new handsets with annual contracts has encouraged their frequent replacement. To service this demand, mobile phone retailers have been expanding their store networks. Verdict reports that Carphone Warehouse, Phones 4U, The Link, alongside a raft of independents and major network providers, ‘have opened literally thousands of outlets in town centre locations’17. 28. Other electrical niches have also performed well over the last five years. Jessops rolled out a nationwide store estate to capitalise on the digital camera market. Game, the video game specialist, has also grown rapidly and has extended its store estate greatly, and further boosted its scale through acquisition of rival Gamestation. Convenience Sector 29. Figure 2.4 provides a detailed break-down of the change in the convenience sector market between 1997 and 2007, broken down by ‘superstores’, ‘smaller stores’, ‘food specialists’ and ‘off licences and tobacconists’18. The Figure shows that food

16 Source: Verdict, UK Retail Futures 2012: DIY & Gardening, May 2008. 17 Source: Verdict, UK Town Centre Retailing 2007, June 2007. 18 Verdict’s definitions of these retailer types are thus: ‘superstores’ – grocery stores with a sales area greater than 25,000 sqft; ‘smaller stores’ – supermarkets, Co-ops and convenience stores with a sales area of less than 25,000 sqft; and ‘food specialists’ – butchers, bakers, greengrocers, fishmongers and other food specialists.

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superstores (those with a net selling space of at least 25,000 sqft) are the primary driver of growth in the market. Indeed, sales from food superstores have increased by 73% over the last decade (from £36,505m in 1997 to £63,172m in 2007). 30. However, as superstores’ sales have expanded, other types of retailer have struggled. Over the last five years food specialists’ sales have been broadly flat (with earlier gains cancelled out by recent falls), whilst off licences and tobacconists have experienced a particularly shop drop in sales. 31. The New Economics Foundation (NEF) publication, Ghost Town Britain II (December 2003), looked at the nationwide impact of supermarkets on local shops and communities. According to the report, VAT figures show that between 1994 and 2002, the number of independent businesses selling food, tobacco and beverages fell by nearly 30,000, equating to more than 40% of the nation’s stock of such shops. The report also asserted that there were 953 fewer convenience stores in 2001 than in 2000. This trend can be verified by Verdict, whose analysis indicates that whilst the number of superstore outlets increased by 15% between 2002 and 2007, the number of ‘smaller stores’ fell by 3% over the same period of time, the number of specialist stores fell by 18%, and the number of off licences and tobacconists fell by a significant 33%19. 32. Major supermarket operators are generally reluctant to shrink food retail space, because the food component of their businesses is also performing strongly. Nevertheless, the major foodstore operators are increasingly seeking to diversify into non–food markets. Furthermore, out-of-centre space is cheaper than comparable space in town centres, making it easier for out-of-centre superstores to compete on price, while adjacent parking makes them much more convenient for bulkier household goods. The expansion of foodstore operators’ non-food offers via their out-of-centre superstores – thereby providing a convenient one-stop shop for most food and non-food needs - represents a significant threat to high street retailers.

19 Source: Verdict, UK Grocery Retailers 2008 (Table 4), February 2008

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Figure 2.4 Total Grocery Market, by Retailer Type, 1997-2007

Source: Derived from Table 3 of UK Grocery Retailers 2008, Verdict (February 2008). E-tail and Home Shopping E-tail 33. UK internet retail sales have increased at a rapid pace in recent years. Indeed, Verdict indicates that the e-retail market grew by 35.0% between 2006 and 2007, its fastest pace for six years, and significantly faster than that of the total retail market growth of just 3.6%20. 34. The online shopper population has been boosted by widespread uptake of broadband services, the costs of which have fallen markedly over the last two years, whilst mobile Internet and web access is also on the rise. Consumer confidence in online retailing has risen as shoppers have found the internet increasingly easy to navigate, credit card use to be secure and delivery to be convenient and reliable. At the same time there has been a surge in the number of

20 Source: Verdict, UK e-retail 2008, May 2008

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retailers operating transactional websites, while many existing retailers have significantly scaled up their online offers. 35. Verdict states that the online market, which was worth £14.7 billion in 2007, is becoming an increasingly significant contributor to retail, making up 5.2% of all retail sales, up from 3.8% in 200621. This uplift in retail spending online was driven by a 24.7% rise in online shoppers, with almost half the UK adult population now buying goods online22. Verdict suggests that not only are more people shopping online, but they are now doing so more frequently, albeit they are spending less each time. 36. The internet has particular attraction for certain types of retailing, including books, CDs and high value electrical goods. CD and DVD retailers, in particular, are beginning to suffer on the high street as a result of purchases made on the internet. A prime example of this is Music Zone, which entered into administration in 2007. 37. Whilst the whole of the internet shopping sector continues to grow strongly, the electricals and food and grocery sectors dominate the market. Indeed, with a growth rate of 39.5% in 2007, the currently second largest sub sector of food & grocery items is on course to overtake electricals for the top spot. Verdict predicts that these two sectors still constitute by far the largest two online sectors in value terms by 201223. Catalogue Shopping 38. In the pre-internet and digital television era, catalogue shopping played a key role in the home delivery market. However, the catalogue shopping market has seen a significant sales decline in recent years. 39. Yet in 2007 the £9.9 billion mail order market experienced its strongest growth for nine years, at 6.2%, reversing four years of decline24. This trend has been driven primarily by strong growth from direct and niche operators such as N Brown, Boden and Findel, who are targeting specific customer groups effectively, and from new business developments, the most significant being Tesco’s launch of its Tesco Direct catalogue. Conclusions 40. The key conclusion from our analyses is that planning policy has begun to ‘bite’ in recent years, with it becoming increasingly difficult to secure planning permission for new retail floorspace in out-of-centre locations, vis-à-vis schemes in town centre locations. Whilst town centre and edge-of-centre locations are generally more complex than sites in out-of-centre locations, investor confidence in town centre schemes has been increasing in recent years, and there is now a construction boom in town centre-located shopping centres. However, it is unclear how this trend will continue in the future, given the current economic climate. Tighter credit conditions will inevitably cause developers to exercise caution over future developments (both on in-centre and out-of-centre sites), although this will not impact on schemes nearing completion or which have already secured funding. 41. Other key trends in the retail markets include: increasing demand for small to medium (2,000 sqft to 4,000 sqft) footplates from retailers such as Bon Marché, Savers, Ethel Austin and Clinton Cards, and from coffee shops and mobile phone retailers; the continuing ‘polarisation’ by retailers towards larger centres; the

21 Source: Verdict, UK e-retail 2008, May 2008 22 Source: Verdict, UK e-retail 2008, May 2008 23 Source: Verdict, UK e-retail 2008, May 2008 24 Source: Verdict, UK Mail Order Retailers, January 2008

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increasing diversification into non-food markets by the major foodstore operators; and the continuing growth of e-tail.

Roger Tym & Partners 10 December 2008

APPENDIX 3

QUANTITATIVE SPREADSHEETS Table 1 Zone Data

Zone Postcode Sector Local Authority Zone Postcode Sector Local Authority

Zone 1 Zone 7

HA1 3 Brent / Harrow NW6 2 Brent / Camden

HA0 2 Brent NW6 3 Camden

HA0 3 Brent NW6 4 Brent / Camden

HA0 4 Brent NW6 5 Brent / Westminster

HA9 0 Brent NW6 6 Brent

HA9 6 Brent NW6 7 Brent

HA9 7 Brent NW8 0 Camden / Westminster

HA9 8 Brent NW8 9 Westminster

Zone 2 W9 1 Westminster / Camden

HA1 2 Brent / Harrow W9 2 Westminster

HA3 0 Brent / Harrow W9 3 Westminster / Brent

HA3 8 Brent / Harrow W10 4 Brent / Westminster

HA3 9 Brent / Harrow Zone 8

NW9 9 Brent / Harrow NW2 5 Brent

Zone 3 NW10 2 Brent

HA7 1 Brent / Harrow NW10 3 Brent Brent / Hammersmith HA7 2 Harrow NW10 4 and Fulham Brent / Hammersmith HA8 0 Brent / Harrow / Barnet NW10 5 and Fulham / Kensington Hammersmith and HA8 5 Brent / Harrow NW10 6 Fulham / Kensington and

HA8 6 Brent / Harrow NW10 7 Brent / Ealing

Zone 4 NW10 8 Brent / Ealing

NW9 0 Brent NW10 9 Brent

NW9 5 Brent / Barnet W3 0 Ealing

NW9 6 Brent / Barnet W10 5 Kensington and Chelsea

NW9 7 Brent / Barnet Zone 9

NW4 3 Barnet HA0 1 Brent / Ealing

NW4 4 Barnet UB6 0 Ealing / Brent / Harrow

Zone 5 UB6 7 Ealing

HA9 9 Brent UB6 8 Ealing

NW10 0 Brent W5 1 Ealing

NW10 1 Brent

NW2 7 Brent / Barnet

NW9 8 Brent

Zone 6

NW2 1 Barnet

NW2 2 Barnet / Camden

NW2 3 Brent / Barnet / Camden

NW2 4 Brent

NW2 6 Brent / Barnet

NW6 1 Camden Table 2: Population Projections

All Zones Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9 Total

Population 2008 50,928 51,895 47,853 52,159 47,788 54,896 116,750 93,275 53,340 568,883

Population 2011 53,005 52,498 47,991 61,252 47,672 55,259 117,627 94,172 53,408 582,884

Population 2016 55,887 53,140 48,183 78,433 46,961 55,248 118,372 94,531 52,833 603,588

Population 2021 56,739 53,068 47,700 80,266 47,011 57,055 120,028 96,301 52,954 611,123

Population 2026 58,566 51,885 51,480 85,694 48,653 54,107 120,994 100,461 55,534 627,373

Change in population 2008 - 2011

Numeric change 2,077 603 138 9,093 -116 364 877 898 68 14,002

Percentage change 4.1% 1.2% 0.3% 17.4% -0.2% 0.7% 0.8% 1.0% 0.1% 2.5% Change in population 2011 - 2016

Numeric change 2,883 642 192 17,181 -711 -12 745 359 -576 20,703

Percentage change 5.4% 1.2% 0.4% 28.1% -1.5% 0.0% 0.6% 0.4% -1.1% 3.6% Change in population 2016 - 2021

Numeric change 852 -71 -483 1,833 51 1,807 1,657 1,769 122 7,535

Percentage change 1.5% -0.1% -1.0% 2.3% 0.1% 3.3% 1.4% 1.9% 0.2% 1.2% Change in population 2021 - 2026

Numeric change 1,827 -1,184 3,780 5,428 1,641 -2,948 965 4,160 2,580 16,250

Percentage change 3.2% -2.2% 7.9% 6.8% 3.5% -5.2% 0.8% 4.3% 4.9% 2.7% Change in population 2008 - 2026

Numeric change 7,638 -10 3,627 33,535 865 -789 4,244 7,186 2,194 58,490

Percentage change 15.0% 0.0% 7.6% 64.3% 1.8% -1.4% 3.6% 7.7% 4.1% 10.3%

NOTES: Base zonal population data obtained from 2005 MapInfo mid-year estimates. Projections derived from GLA R2007 PLP Low Ward Projections Table 3 Comparison Goods Expenditure (per capita)

Year Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9

£££££££££

2008 3,329 3,343 3,237 3,353 3,151 4,278 4,760 3,346 3,576

2011 3,745 3,760 3,641 3,772 3,545 4,813 5,354 3,764 4,022

2016 4,556 4,575 4,429 4,589 4,313 5,855 6,514 4,579 4,894

2021 5,543 5,566 5,389 5,584 5,247 7,124 7,926 5,571 5,954

2026 6,744 6,772 6,557 6,793 6,384 8,667 9,643 6,779 7,244

NOTES: (1). All data derived from Mapinfo 2005 per capita annual comparison goods expenditure estimates, which we have obtained through our in-house GIS system using the MapInfo data. (2). This 2005 MapInfo expenditure data has been projected forward to the base year and forecast years using a MapInfo forecast growth rate of 4.0% per annum between 2005-2026 (please note that the MapInfo forecast ends at 2018, but we continue this 4.0% per annum forecast to 2026). The source for the growth rates is MapInfo/OEF Information Brief 08/02 (Tables 2). All monetary values are held constant at 2005 prices Table 4 Total Comparison Goods Expenditure and Expenditure Growth

All Zones Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9 Total

Year £m £m £m £m £m £m £m £m £m £m

Sub total 2008 169.5 173.5 154.9 174.9 150.6 234.9 555.7 312.1 190.7 2,116.8

Deduction for SFT at 12.1% 20.5 21.0 18.7 21.2 18.2 28.4 67.2 37.8 23.1 256.1

Total 2008 149.0 152.5 136.1 153.7 132.4 206.4 488.5 274.3 167.7 1,860.7

Sub total 2011 198.5 197.4 174.7 231.0 169.0 265.9 629.8 354.5 214.8 2,435.7

Deduction for SFT at 14.1% 28.0 27.8 24.6 32.6 23.8 37.5 88.8 50.0 30.3 343.4

Total 2011 170.5 169.6 150.1 198.5 145.2 228.4 541.0 304.5 184.5 2,092.3

Sub total 2016 254.6 243.1 213.4 360.0 202.5 323.5 771.1 432.9 258.6 3,059.7

Deduction for SFT at 14.4% 36.7 35.0 30.7 51.8 29.2 46.6 111.0 62.3 37.2 440.6

Total 2016 218.0 208.1 182.7 308.1 173.4 276.9 660.1 370.6 221.3 2,619.1

Sub total 2021 314.5 295.4 257.1 448.2 246.7 406.5 951.3 536.5 315.3 3,771.4

Deduction for SFT at 14.4% 45.3 42.5 37.0 64.5 35.5 58.5 137.0 77.3 45.4 543.1

Total 2021 269.2 252.9 220.0 383.6 211.2 347.9 814.3 459.3 269.9 3,228.3

Sub total 2026 395.0 351.4 337.5 582.1 310.6 469.0 1166.7 681.0 402.3 4,695.6

Deduction for SFT at 14.4% 56.9 50.6 48.6 83.8 44.7 67.5 168.0 98.1 57.9 676.2

Total 2026 338.1 300.8 288.9 498.3 265.9 401.4 998.7 582.9 344.4 4,019.4

Growth in total expenditure 2008 - 2011 21.5 17.1 13.9 44.7 12.8 22.0 52.5 30.1 16.9 231.6

Growth in total expenditure 2011 - 2016 47.5 38.5 32.6 109.7 28.2 48.5 119.1 66.1 36.8 526.8

Growth in total expenditure 2016 - 2021 51.3 44.7 37.4 75.5 37.8 71.0 154.2 88.7 48.6 609.2

Growth in total expenditure 2021 - 2026 68.9 47.9 68.9 114.7 54.7 53.5 184.4 123.6 74.5 791.1

Growth - 2008 - 2026 189.1 148.3 152.8 344.6 133.5 195.0 510.2 308.6 176.7 2158.7

NOTES: (1). The figures in the above table are the sums of the data presented in Tables 2 (population) and 3 (per capita comparison goods expenditure) and are in millions of pounds (£m). (2). We have deducted a percentage of expenditure for Special Forms of Trading (SFT) (i.e. mail order and internet shopping) from the expenditure, and we anticipate that this percentage will increase year on year. Therefore we allow a deduction for SFT of 12.1%at 2008, which increases to 14.1% in 2011, to 14.4% in 2016 and remains at 14.4% in 2021 and 2026. All monetary values are held constant at 2005 prices. Table 5 Comparison Goods Spending Patterns in 2008

All Zones All Zones Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9 (1) Market Total Share (2)

£m £m £m £m £m £m £m £m £m £m % INSIDE STUDY AREA Zone 1

Wembley 26.1 2.5 0.9 3.1 14.2 6.8 7.4 10.0 18.5 89.5 4.8%

Wembley Park 1.9 1.0 0.1 0.2 7.9 0.4 0.5 0.2 0.6 12.7 0.7%

Ealing Road 0.3 0.0 0.0 0.0 0.3 0.0 1.4 0.8 4.4 7.2 0.4%

Retail Parks (Stadium Retail Park and Olympic Retail Park) 3.3 3.7 0.0 0.6 1.7 1.0 0.5 2.2 4.4 17.4 0.9%

Other Zone 1 - inside LB Brent 0.6 0.0 0.0 0.0 0.0 0.0 0.0 0.4 0.2 1.2 0.1% Zone 2

Kingsbury 1.8 5.9 1.3 2.3 3.1 0.0 0.0 0.3 0.6 15.4 0.8%

Other Zone 2 - inside LB Brent 0.4 0.3 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.7 0.0% Zone 3

Burnt Oak 0.3 1.0 5.5 10.2 0.4 3.0 1.3 0.0 1.1 22.9 1.2%

B&Q, Honeypot Lane, Stanmore (inside LB Brent) 1.3 4.8 2.5 1.0 0.7 0.0 0.0 0.0 0.0 10.3 0.6% Zone 4

Colindale 0.6 0.6 2.6 8.1 0.2 1.4 0.7 0.4 0.0 14.6 0.8%

Brent Cross (outside LB Brent) 23.5 27.7 27.4 54.0 45.5 64.8 64.3 62.0 16.6 385.8 20.7%

Staples Corner Retail Park, Brent Cross (outside LB Brent) 1.3 3.1 2.9 4.5 4.4 6.6 8.6 9.3 1.9 42.7 2.3%

Other Zone 4 - inside LB Brent 0.0 0.0 0.1 0.3 0.5 0.0 0.0 0.0 0.0 0.9 0.0%

Other Zone 4 - outside LB Brent 0.0 2.2 2.0 6.3 1.6 1.2 1.6 0.0 0.0 15.0 0.8% Zone 5

Neasden 0.6 0.0 0.8 0.0 1.8 0.0 1.4 1.7 1.4 7.7 0.4%

Ikea, Wembley 4.6 5.7 2.5 2.6 3.4 6.6 13.3 13.0 5.7 57.6 3.1%

Other Zone 5 - outside LB Brent 0.6 0.4 0.0 0.2 0.2 0.0 1.2 0.0 0.0 2.6 0.1% Zone 6

Cricklewood 0.6 2.2 1.3 5.7 8.7 27.3 19.4 14.3 0.2 79.7 4.3% Zone 7

Kilburn 0.0 0.3 0.3 1.2 1.0 11.9 71.2 13.0 0.3 99.2 5.3%

Continued overleaf… Table 5 continued…

All Zones All Zones Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9 (1) Market Total Share (2)

£m £m £m £m £m £m £m £m £m £m %

Zone 8

Willesden Green 0.5 0.0 0.1 0.0 4.7 2.6 19.3 19.8 0.5 47.6 2.6%

Harlesden 0.7 0.2 0.2 0.0 0.9 0.0 0.0 8.9 0.0 10.8 0.6%

Other Zone 8 - inside LB Brent 0.0 0.0 0.0 0.0 0.0 0.0 1.0 0.7 0.0 1.8 0.1%

Other Zone 8 - outside LB Brent 0.0 0.0 0.0 0.0 0.2 0.4 0.9 4.3 0.1 5.8 0.3% Zone 9

Other Zone 9 - inside LB Brent 0.2 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.6 0.8 0.0%

Other Zone 9 - outside LB Brent 0.1 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.1 0.0%

Total Inside Study Area 69.5 61.7 50.6 100.2 101.3 133.9 214.2 161.4 57.2 949.9 51.1%

Total Inside LB Brent (3) 44.0 28.2 18.2 35.2 49.3 60.9 137.5 85.8 38.7 497.8 26.8%

OUTSIDE STUDY AREA

Ealing 0.7 1.2 0.8 0.3 0.3 0.1 2.0 7.0 35.9 48.3 2.6%

Edgware 0.0 2.7 8.4 4.9 0.6 0.1 2.9 0.4 0.0 20.0 1.1%

Harrow 43.6 46.1 25.9 8.1 10.1 1.2 0.2 11.3 14.6 161.0 8.7%

Watford 949.4 12. 1 22. 2 373.7 121.2 131.3 363.6 373.7 282.8 59. 9 32%3.2%

West End 10.2 7.0 4.9 3.8 7.9 29.4 177.8 32.6 17.1 290.9 15.6%

Other Outside Study Area 15.6 21.6 23.3 32.8 11.0 40.4 87.6 57.9 40.0 330.3 17.8%

Total Outside Study Area 79.5 90.7 85.6 53.5 31.1 72.5 274.2 112.9 110.4 910.5 48.9%

Total Outside LB Brent 105.0 124.2 117.9 118.5 83.0 145.6 350.8 188.5 129.0 1,362.6 73.2%

GRAND TOTAL 149.0 152.5 136.1 153.7 132.4 206.4 488.3 274.3 167.7 1,860.4 100.0%

NOTES: (1) The spending patterns are calculated by multiplying the total comparison goods expenditure (Table 4) by the market share (Table A, Appendix 1.4), the all zones total is the sum of the expenditure attracted to each centre from each zone. (2) The 'All zones market share' is calculated through dividing the total expenditure attracted by each centre by the total expenditure in the study area. (3) The LB Brent centres assumes that 100% of the cross-borough centres falls within LB Brent (these centres are Kilburn, Burnt Oak, Ealing Road and Cricklewood) All monetary values are held constant at 2005 prices. Table 6 Comparison Sales Densities

Turnover Gross Flsp Gross to Total 2008 Sales (2) from Study (3) Inflow (1) Net ratio Net Flsp Inflow Turnover (4) Area Density

sqm % sqm £m % £m £/sqm

Major Town Centres

Wembley 19,895 70% 13,927 89.5 0% 0.0 89.5 6,424

Kilburn 21,490 70% 15,043 99.2 0% 0.0 99.2 6,596

Major District Centres

Burnt Oak 13,160 70% 9,212 22.9 15% 4.0 26.9 2,921

Cricklewood 24,745 70% 17,322 79.7 0% 0.0 79.7 4,600

Harlesden 12,760 70% 8,932 10.8 15% 1.9 12.7 1,419

Kingsbury 7,920 70% 5,544 15.4 0% 0.0 15.4 2,781

Willesden Green 8,986 70% 6,301 47.6 0% 0.0 47.6 7,554

Ealing Road 3,671 70% 2,570 7.2 0% 0.0 7.2 2,811

Other District Centres (with meaningful comparison market share)

Wembley Park - - - 12.7 0% 0.0 12.7 -

Colindale 5,372 78% 4,212 14.6 0% 0.0 14.6 3,469

Neasden 2,720 70% 1,904 7.7 0% 0.0 7.7 4,026

Retail Parks and Stand Alone Stores

Ikea, Wembley 30,068 63% 18,968 57.6 50% 57.6 115.2 6,075

B&Q, Honeypot Lane, Stanmore 4,376 85% 3,720 10.3 0% 0.0 10.3 2,760

Other Retail Parks in Wembley (combined) - - - 17.4 0% - - -

NOTES (1) Floorspace provided by Experian Goad and RTP/LB Brent estimates (for some centres the floorspace is unavailable) - for Colidale, retail warehouse floorspace is incorporated into the assessment (2) Typical gross to net ratio of 70% uses, unless the exact sales area is know (e.g. Ikea) or the floorspace incorporates retail warehouse floorspace (3) Inflow is based on RTP assumptions. All monetary values are held constant at 2005 prices. Table 7 Commitments to New Comparison Floorspace

Diverted Turnover Gross to 2008 Sales 2008 Total Gross Flsp Net Flsp from Study from Study Net ratio Density Turnover Area Area

sqm % sqm £/sqm £m % £m

Key commitments inside LB Brent (1)

Wembley Quintain 26,400 80% 21,120 4,500 95.0 50 47.5

Wembley LDA 3,476 70% 2,433 4,500 10.9 100 10.9

Wembley Central Square 7,759 70% 5,431 4,500 24.4 100 24.4

Oriental City (additional bulky goods floorspace) 17,802 80% 14,242 2,500 35.6 100 35.6

TOTAL 130.4 82.9

NOTES (1) Details of commitments are provided by LB Brent. Estimated sales densities are applied by RTP to achieve an estimated turnover. Due to the bespoke nature of the Quintain development, a proportion of its turnover is assumed to be attracted from beyond the study area. All monetary values are held constant at 2005 prices. Table 8a Expenditure Capacity and Floorspace Requirements for LB Brent - Static Market Share

2008 2011 2016 2021 2026 2008-2011 2011-16 2016-21 2021-26 2008-26

Change Change Change Change Change Expenditure retention (1)

A. Total study area expenditure (£m) 1,860.7 2,092.3 2,619.1 3,228.3 4,019.4 231.6 526.8 609.2 791.1 2,158.7

B. Current retention level of LB Brent centres (%) 27% 27% 27% 27% 27%

C. Retained expenditure (£m) (=A*B) 497.8 559.8 700.7 863.7 1,075.4 62.0 141.0 163.0 211.7 577.5

Turnover of stores (2)

D. LB Brent centres' turnover derived from study area (£m) (=C) 497.8 497.8 497.8 497.8 497.8 0.0 0.0 0.0 0.0 0.0

E. Improvement in sales densities of centres (£m) 0.0 33.6 94.7 162.8 238.7

Commitments (3)

F. Turnover of commitments (£m) 0.0 88.5 98.7 110.0 122.7

G. Residual expenditure (£m) (4) (=C-D-E-F) 0.0 -60.1 9.6 93.1 216.2 -60.1 69.7 83.5 123.1 216.2

Floorspace Requirements for LB Brent (5)

Assumed sales density (£/sqm) 4,500 4,750 5,000 5,250 5,500

Floorspace requirement (net sqm) 0 -12,660 1,912 17,734 39,305 -12,660 14,573 15,822 21,570 39,305

Floorspace requirement (gross sqm) 0 -18,086 2,732 25,334 56,149 -18,086 20,818 22,603 30,815 56,149

NOTES: 1. Study area expenditure retention - this is the product of the current market share of the LB Brent centres (the cumulative share of the centres within LB Brent, including cross boundary centres) and the total study area expenditure. The market share remains constant for each of the forecast years. 2. Turnover of stores - this is the turnover of centres that is derived from study area expenditure only. We have forecast this turnover to increase by 2.2% per annum to account for sales density growth (which is also included as a separate row). No inflow expenditure is built into the assessment. 3. Commitments - this is the turnover of commitments to new floorspace in the study area, which are also assumed to increase by 2.2% per annum to account for sales density growth. 4. Residual expenditure - the product of the total available expenditure minus the deductions for the existing centres turnover and commitments. 5. Floorspace requirements - net requirement calculated by dividing the residual expenditure by the assumed sales density and gross requirement calculated by applying a 70% net to gross ratio. All monetary values are held constant at 2005 prices. Table 8b Expenditure Capacity and Floorspace Requirements for LB Brent - Increased Market Share

2008 2011 2016 2021 2026 2008-2011 2011-16 2016-21 2021-26 2008-26

Change Change Change Change Change Expenditure retention (1)

A. Total study area expenditure (£m) 1,860.7 2,092.3 2,619.1 3,228.3 4,019.4 231.6 526.8 609.2 791.1 2,158.7

B. Current retention level of LB Brent centres (%) 27% 27% 30% 30% 30%

C. Retained expenditure (£m) (=A*B) 497.8 559.8 785.7 968.5 1,205.8 62.0 226.0 182.8 237.3 708.0

Turnover of stores (2)

D. LB Brent centres' turnover derived from study area (£m) (=C) 497.8 497.8 497.8 497.8 497.8 0.0 0.0 0.0 0.0 0.0

E. Improvement in sales densities of centres (£m) 0.0 33.6 94.7 162.8 238.7

Commitments (3)

F. Turnover of commitments (£m) 0.0 88.5 98.7 110.0 122.7

G. Residual expenditure (£m) (4) (=C-D-E-F) 0.0 -60.1 94.6 197.9 346.6 -60.1 154.7 103.3 148.7 346.6

Floorspace Requirements for LB Brent (5)

Assumed sales density (£/sqm) 4,500 4,750 5,000 5,250 5,500

Floorspace requirement (net sqm) 0 -12,660 18,914 37,693 63,025 -12,660 31,575 18,779 25,332 63,025

Floorspace requirement (gross sqm) 0 -18,086 27,020 53,847 90,035 -18,086 45,107 26,827 36,188 90,035

NOTES: 1. Study area expenditure retention - this is the product of the current market share of the LB Brent centres (the cumulative share of the centres within LB Brent, including cross boundary centres) and the total study area expenditure. The market share for all LB Brent centres is increased by 3 percentage points in 2016. 2. Turnover of stores - this is the turnover of centres that is derived from study area expenditure only. We have forecast this turnover to increase by 2.2% per annum to account for sales density growth (which is also included as a separate row). No inflow expenditure is built into the assessment. 3. Commitments - this is the turnover of commitments to new floorspace in the study area, which are also assumed to increase by 2.2% per annum to account for sales density growth. 4. Residual expenditure - the product of the total available expenditure minus the deductions for the existing centres turnover and commitments. 5. Floorspace requirements - net requirement calculated by dividing the residual expenditure by the assumed sales density and gross requirement calculated by applying a 70% net to gross ratio. All monetary values are held constant at 2005 prices. Table 8c Expenditure Capacity and Floorspace Requirements for LB Brent - Decreased Market Share

2008 2011 2016 2021 2026 2008-2011 2011-16 2016-21 2021-26 2008-26

Change Change Change Change Change Expenditure retention (1)

A. Total study area expenditure (£m) 1,860.7 2,092.3 2,619.1 3,228.3 4,019.4 231.6 526.8 609.2 791.1 2,158.7

B. Current retention level of LB Brent centres (%) 27% 27% 24% 24% 24%

C. Retained expenditure (£m) (=A*B) 497.8 559.8 628.6 774.8 964.7 62.0 68.8 146.2 189.9 466.8

Turnover of stores (2)

D. LB Brent centres' turnover derived from study area (£m) (=C) 497.8 497.8 497.8 497.8 497.8 0.0 0.0 0.0 0.0 0.0

E. Improvement in sales densities of centres (£m) 0.0 33.6 94.7 162.8 238.7

Commitments (3)

F. Turnover of commitments (£m) 0.0 88.5 98.7 110.0

G. Residual expenditure (£m) (4) (=C-D-E-F) 0.0 -60.1 -62.6 4.2 228.1 -60.1 -2.4 66.8 223.9 228.1

Floorspace Requirements for LB Brent (5)

Assumed sales density (£/sqm) 4,500 4,750 5,000 5,250 5,500

Floorspace requirement (net sqm) 0 -12,660 -12,515 798 41,480 -12,660 145 13,313 40,682 41,480

Floorspace requirement (gross sqm) 0 -18,086 -17,878 1,140 59,257 -18,086 208 19,018 58,117 59,257

NOTES: 1. Study area expenditure retention - this is the product of the current market share of the LB Brent centres (the cumulative share of the centres within LB Brent, including cross boundary centres) and the total study area expenditure. The market share for all LB Brent centres is decreased by 3 percentage points by 2016. 2. Turnover of stores - this is the turnover of centres that is derived from study area expenditure only. We have forecast this turnover to increase by 2.2% per annum to account for sales density growth (which is also included as a separate row). No inflow expenditure is built into the assessment. 3. Commitments - this is the turnover of commitments to new floorspace in the study area, which are also assumed to increase by 2.2% per annum to account for sales density growth. 4. Residual expenditure - the product of the total available expenditure minus the deductions for the existing centres turnover and commitments. 5. Floorspace requirements - net requirement calculated by dividing the residual expenditure by the assumed sales density and gross requirement calculated by applying a 70% net to gross ratio. All monetary values are held constant at 2005 prices. Table 9 Convenience goods expenditure (per capita)

Year Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9

£££££££££

2008 1,759 1,766 1,717 1,764 1,683 2,148 2,357 1,770 1,869

2011 1,839 1,846 1,795 1,845 1,760 2,246 2,465 1,850 1,955

2016 1,982 1,989 1,934 1,987 1,896 2,420 2,655 1,993 2,106

2021 2,135 2,143 2,083 2,141 2,043 2,607 2,860 2,147 2,269

2026 2,300 2,309 2,244 2,306 2,201 2,808 3,081 2,313 2,444

NOTES: (1). All data derived from Mapinfo 2005 per capita annual convenience goods expenditure estimates, which we have obtained through our in-house GIS system using the MapInfo data. (2). This 2005 MapInfo expenditure data has been projected forward to the base year and forecast years using a MapInfo forecast growth rate of 1.5% per annum between 2005-2026 (please note that the MapInfo forecast ends at 2018, but we continue this 1.5% per annum forecast to 2026). The source for the growth rates is MapInfo/OEF Information Brief 08/02 (Tables 2). All monetary values are held constant at 2005 prices Table 10 Total Convenience Goods Expenditure and Expenditure growth

All zones Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9 total

Year £m £m £m £m £m £m £m £m £m £m

Sub total 2008 89.6 91.6 82.2 92.0 80.4 117.9 275.2 165.1 99.7 1,093.7

Deduction for SFT at 2.8% 2.5 2.6 2.3 2.6 2.3 3.3 7.7 4.6 2.8 30.6

Total 2008 87.1 89.1 79.9 89.4 78.2 114.6 267.5 160.4 96.9 1,063.0

Sub total 2011 97.5 96.9 86.2 113.0 83.9 124.1 289.9 174.3 104.4 1,170.2

Deduction for SFT at 3.5% 3.4 3.4 3.0 4.0 2.9 4.3 10.1 6.1 3.7 41.0

Total 2011 94.1 93.5 83.1 109.0 81.0 119.8 279.7 168.2 100.7 1,129.2

Sub total 2016 110.7 105.7 93.2 155.9 89.1 133.7 314.3 188.4 111.3 1,302.2

Deduction for SFT at 3.65% 4.0 3.9 3.4 5.7 3.3 4.9 11.5 6.9 4.1 47.5

Total 2016 106.7 101.8 89.8 150.2 85.8 128.8 302.8 181.6 107.2 1,254.7

Sub total 2021 121.1 113.7 99.4 171.8 96.0 148.7 343.3 206.8 120.1 1,421.0

Deduction for SFT at 3.65% 4.4 4.2 3.6 6.3 3.5 5.4 12.5 7.5 4.4 51.9

Total 2021 116.7 109.6 95.7 165.6 92.5 143.3 330.8 199.2 115.7 1,369.2

Sub total 2026 134.7 119.8 115.5 197.6 107.1 151.9 372.8 232.4 135.7 1,567.6

Deduction for SFT at 3.65% 4.9 4.4 4.2 7.2 3.9 5.5 13.6 8.5 5.0 57.2

Total 2026 129.8 115.4 111.3 190.4 103.2 146.4 359.2 223.9 130.8 1,510.4

Growth in total expenditure 2008 - 2011 7.0 4.5 3.3 19.6 2.8 5.2 12.3 7.7 3.8 66.1

Growth in total expenditure 2011 - 2016 12.6 8.3 6.6 41.1 4.8 9.0 23.1 13.4 6.4 125.5

Growth in total expenditure 2016 - 2021 10.0 7.7 6.0 15.4 6.7 14.5 28.0 17.7 8.6 114.5

Growth in total expenditure 2021 - 2026 13.1 5.8 15.6 24.9 10.6 3.1 28.4 24.7 15.0 141.2

Growth - 2008 - 2026 42.7 26.3 31.5 101.0 25.0 31.8 91.7 63.5 33.8 447.3

NOTES: (1). The figures in the above table are the sums of the data presented in Tables 2 (population) and 9 (per capita convenience goods expenditure) and are in millions of pounds (£m). (2). We have deducted a percentage of expenditure for Special Forms of Trading (SFT) (i.e. outdoor markets and Internet shopping) from the expenditure, and we anticipate that this percentage will increase year on year. Therefore we allow a deduction for SFT of 2.8%at 2008, which increases to 3.5% in 2011, to 3.65% in 2016 and remains at 3.65% in 2021 and 2026. All monetary values are held constant at 2005 prices. Table 11 Convenience goods spending patterns in 2008 across the study area zones

All zones All zones Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9 (1) market total share (2)

£m £m £m £m £m £m £m £m £m £m % INSIDE STUDY AREA Zone 1

Iceland, 14-19 Central Square, WEMBLEY, HA9 7AJ 2.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 2.0 0.2%

Lidl, Wembley Park Drive, WEMBLEY, HA9 8TS 0.5 0.0 0.0 0.0 1.5 0.0 0.0 0.0 0.3 2.3 0.2%

Somerfield, 215-219 Preston Road, WEMBLEY, HA9 8NF 0.5 0.0 0.0 0.0 1.1 0.0 0.0 0.0 0.0 1.6 0.2%

Other stores - Wembley 1.9 0.0 0.1 0.2 0.9 0.2 0.0 0.7 0.2 4.3 0.4%

Other stores - Kenton 0.0 2.0 0.1 0.0 0.0 0.0 0.0 0.0 0.0 2.2 0.2%

Other Zone 1 - inside LB Brent 2.8 0.4 0.0 0.0 0.7 0.0 0.0 0.0 0.0 3.9 0.4% Zone 2

Aldi, 632-640 Kingsbury Road, KINGSBURY, NW9 9HN 0.0 1.4 0.0 1.6 0.0 0.0 0.0 0.0 0.0 3.0 0.3%

J Sainsbury, Kenton Road, KENTON, HA3 0BU 8.4 24.3 1.8 0.7 3.3 0.0 0.0 0.0 0.0 38.5 3.6%

Morrisons, Honeypot Lane, QUEENSBURY, NW9 9QX 0.9 15.1 17.1 3.2 1.1 0.0 0.0 0.5 0.0 37.9 3.6%

Other stores - Kingsbury 0.2 2.1 0.6 1.0 1.2 0.0 0.0 0.0 0.2 5.3 0.5%

Tesco, Station Road, HARROW, HA1 2TU (outside LB Brent) 6.9 12.0 0.8 0.0 0.0 0.0 0.0 0.0 0.0 19.6 1.8%

Other Zone 2 - outside LB Brent 8.9 4.8 1.2 0.2 0.0 0.0 0.7 1.7 0.6 18.1 1.7% Zone 3

Other stores - Burnt Oak 0.0 0.0 1.7 1.3 0.0 0.0 0.0 0.0 0.0 3.1 0.3%

Tesco Metro, Burnt Oak Broadway, EDGWARE, HA8 0BE (outside LB Brent) 0.0 0.0 4.9 3.0 0.2 0.0 0.7 0.0 0.0 8.8 0.8%

Other Zone 3 - outside LB Brent 0.0 0.2 2.5 0.0 0.0 0.4 0.0 0.0 0.0 3.2 0.3% Zone 4

Asda, Capitol Park Industrial Park, COLINDALE, NW9 0AS 0.7 10.8 18.4 35.5 2.2 3.3 0.0 0.0 0.0 70.9 6.7%

Other stores - Colidale 0.0 0.0 0.0 1.6 0.0 0.0 0.0 0.0 0.0 1.6 0.2%

J Sainsbury, Unit 4, HENDON, NW9 6JX (outside LB Brent) 0.7 0.0 0.0 14.1 3.1 1.4 0.0 0.0 0.0 19.3 1.8%

Waitrose, Brent Cross Shopping Centre, Prince Charles Drive, NW4 3FQ (outside LB Brent) 0.2 0.0 0.0 3.6 4.0 6.1 0.0 2.4 0.0 16.4 1.5%

Other Zone 4 - outside LB Brent 0.7 0.5 0.6 3.8 1.3 5.5 3.0 1.7 0.0 17.1 1.6% Zone 5

Asda, Forty Lane, WEMBLEY, HA9 9EZ 15.8 4.8 0.6 2.2 29.4 1.9 0.0 6.1 0.8 61.7 5.8%

Co-op (South East), 171 Church Lane, KINGSBURY, NW9 8JS 0.0 0.0 0.0 1.0 1.4 0.0 0.0 0.0 0.0 2.4 0.2%

Iceland, 574-578 North Circular Road, NEASDEN, NW2 7PY 0.7 0.0 0.0 0.0 1.4 0.0 0.0 0.0 0.0 2.0 0.2%

Lidl, Blackbird Hill, WEMBLEY, NW9 8SD 0.0 0.0 0.0 0.0 1.4 0.4 0.0 0.0 0.0 1.8 0.2%

Tesco, Great Central Way, NEASDEN, NW10 0TL 3.3 0.0 0.0 0.0 5.8 0.9 0.0 5.6 0.0 15.7 1.5%

Other sotres - Neasden 0.0 0.0 0.0 0.0 1.4 0.0 0.0 0.0 0.0 1.4 0.1%

Other Zone 5 - inside LB Brent 0.0 0.0 0.0 0.0 0.2 0.0 0.0 0.0 0.0 0.2 0.0%

Continued overleaf... Table 11 continued…

All zones All zones Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9 (1) market total share (2)

£m £m £m £m £m £m £m £m £m £m %

Zone 6

Sainsbury's Local, 92 Walm Lane, WILLESDEN GREEN, NW2 4QY 0.0 0.0 0.0 0.0 0.7 3.5 0.0 0.5 0.3 4.9 0.5%

Other stores - Cricklewood 0.0 0.0 0.0 0.0 0.2 2.6 0.0 0.0 0.0 2.8 0.3%

Tesco, Brent Cross, Hendon Way, Tilling Way, NW2 1LZ (outside LB Brent) 2.0 0.0 0.6 4.0 6.3 22.9 2.3 2.4 0.0 40.5 3.8%

Other Zone 6 - outside LB Brent 0.0 0.0 0.2 0.9 1.1 16.8 5.3 0.0 0.0 24.3 2.3% Zone 7

Other stores - Kilburn 0.0 0.0 0.0 0.0 0.0 0.5 8.4 0.5 0.0 9.3 0.9%

Sainsbury's Local, 377 Kilburn High Road, KILBURN, NW6 7QE 0.0 0.0 0.0 0.0 0.0 0.0 7.6 0.0 0.0 7.6 0.7%

Tesco Express, 100 Willesden Lane, KILBURN, NW6 7TA 0.7 0.0 0.2 0.0 0.0 0.0 4.4 0.0 0.0 5.3 0.5%

J Sainsbury, 90 Kilburn High Road, KILBURN, NW6 4HS (outside LB Brent) 0.0 0.0 0.0 0.0 0.9 2.8 53.2 0.0 0.8 57.8 5.4%

Other Zone 7 - outside LB Brent 0.0 0.0 0.0 0.0 0.0 1.3 37.9 2.9 2.7 44.9 4.2% Zone 8

J Sainsbury, High Road, WILLESDEN GREEN, NW10 2TD 0.0 0.0 0.0 0.0 0.9 10.7 9.6 21.3 0.8 43.3 4.1%

J Sainsbury, Kensal Gas Works Site, LADBROKE GROVE, W10 5AJ (outside LB Brent) 0.9 0.0 0.0 0.0 0.0 1.4 30.6 36.2 1.6 70.7 6.7%

Tesco, Unit 1, Harlesden Plaza, NW10 4NG 0.0 0.0 0.0 0.0 0.0 0.0 0.0 3.4 0.0 3.4 0.3%

Other stores - Harlesden 0.0 0.0 0.0 0.0 0.0 0.0 0.0 2.8 0.0 2.8 0.3%

Other stores - Willesden Green 0.0 0.0 0.0 0.0 0.5 0.9 0.0 3.1 0.0 4.5 0.4%

Asda, 2-20 Western Road, PARK ROYAL, NW10 7LW (outside LB Brent) 0.7 0.0 0.0 0.0 2.0 0.9 6.9 37.6 7.7 55.7 5.2%

Other Zone 8 - inside LB Brent 0.0 0.0 0.0 0.0 0.7 0.0 1.7 6.1 0.0 8.4 0.8% Zone 9

J Sainsbury, 360 Ealing Road, WEMBLEY, HA0 1PF 7.7 0.0 0.0 0.0 0.0 0.0 0.0 0.0 19.4 27.1 2.6%

Tesco, Old Hoover Building, GREENFORD, UB6 8DW (outside LB Brent) 0.0 0.0 0.0 0.0 0.0 0.0 2.3 0.0 28.4 30.7 2.9%

Other Zone 9 - outside LB Brent 0.5 0.0 0.6 0.0 0.0 0.0 0.0 0.0 8.8 9.9 0.9%

Total Inside Study Area 67.3 78.5 51.9 78.0 74.8 84.6 174.5 135.7 72.6 817.9 76.9%

Total Inside LB Brent 45.9 61.1 40.6 48.3 55.9 24.9 31.6 50.7 22.1 381.0 35.8%

OUTSIDE STUDY AREA

J Sainsbury, Unit 25, EDGWARE, HA8 7BQ 0.0 0.2 13.6 2.2 0.0 1.9 0.0 0.0 0.0 17.9 1.7%

Sainsbury's, 255 Finchley Road, London 0.0 0.2 0.0 0.0 0.0 14.0 16.5 0.0 0.0 30.6 2.9%

Waitrose, 140 Northolt Road, Harrow, HA2 0EG 6.8 0.7 0.0 0.0 0.7 0.0 0.0 0.0 0.8 9.0 0.8%

Waitrose, 199 Finchley Road, London, NW3 6NN 0.0 0.7 0.0 0.2 0.7 5.2 32.6 1.0 1.1 41.5 3.9%

Waitrose, 2 Alexandria Road, WEST EALING, W13 0NL 0.0 0.0 0.6 0.0 0.0 0.0 4.6 2.4 9.2 16.8 1.6%

Other stores outside Study Area 13.0 8.7 13.8 8.9 2.1 9.0 39.3 21.3 13.3 129.4 12.2%

Total Outside Study Area 19.8 10.5 28.0 11.4 3.4 30.0 93.0 24.7 24.3 245.2 23.1%

Total Outside LB Brent 41.1 28.0 39.3 41.2 22.3 89.7 235.9 109.8 74.8 682.0 64.2%

GRAND TOTAL 87.1 89.1 79.9 89.4 78.2 114.6 267.5 160.4 96.9 1,063.0 100.0%

NOTES: (1). The spending patterns are calculated by multiplying the total convenience goods expenditure (Table 10) by the market share (Table B, Appendix 1.3), the all zones total is the sum of the expenditure attracted to each centre from each zone. (2). The 'All zones market share' is calculated through dividing the total expenditure attracted by each centre by the total expenditure in the study area. All monetary values are held constant at 2005 prices. Table 12 Convenience Sales Densities - Main Foodstores in LB Brent

Under Average Survey Gross Flsp Conv Flsp Net Conv B'mark /Over Zone (1) Net Flsp (2) Sales Derived Flsp (3) Turnover Trading Density Turnover (4)

sqm sqm % sqm £/sqm % £m £m

Main Foodstores in LB Brent

J Sainsbury, Kenton Road, KENTON, HA3 0BU 2 5,932 3,763 73% 2,756 9,899 27.3 38.5 11.2

Morrisons, Honeypot Lane, QUEENSBURY, NW9 9QX 2 5,808 2,926 77% 2,248 11,415 25.7 37.9 12.2

Asda, Capitol Park Industrial Park, COLINDALE, NW9 0AS 4 8,656 4,738 54% 2,570 13,596 34.9 70.9 35.9

Asda, Forty Lane, WEMBLEY, HA9 9EZ 5 8,659 4,732 54% 2,567 13,596 34.9 61.7 26.8

Tesco, Great Central Way, NEASDEN, NW10 0TL 5 9,707 5,670 64% 3,640 13,481 49.1 15.7 -33.4

J Sainsbury, High Road, WILLESDEN GREEN, NW10 2TD 8 3,452 1,960 73% 1,436 9,899 14.2 43.3 29.1

J Sainsbury, 360 Ealing Road, WEMBLEY, HA0 1PF 9 6,814 4,080 73% 2,988 9,899 29.6 27.1 -2.4

TOTAL 215.6 295.0 79.3

NOTES (1) Floorspace for foodstores in LB Brent with a meaningful market share is shown, the floorspace (both gross and net) is taken from IGD and LB Brent files. For smaller stores the survey derived turnover is less reliable. (2) The proportion of convenience floorspace is taken from the company average food/non-food splits in Verdict's 2008 UK Grocery Retailers document (3) Average sales densities are the company average turnover, derived from Mintel's 2008 Retail Rankings document. (4) A positive figure indicates that the store is overtrading compared to company averages. Table 13 Commitments to New Convenience Floorspace

Diverted Turnover Gross to 2008 Sales 2008 Total Gross Flsp Net Flsp from Study from Study Net ratio Density Turnover Area Area

sqm sqm £/sqm £m % £m

Key commitments inside LB Brent (1)

Wembley Quintain 2,000 65% 1,300 12,000 15.6 100 15.6

Wembley LDA 600 65% 390 12,000 4.7 100 4.7

Wembley Central Square 2,891 65% 1,879 12,000 22.5 100 22.5

TOTAL 42.8 42.8

NOTES (1) Details of commitments are provided by LB Brent. Estimated sales densities are applied by RTP to achieve an estimated turnover. All monetary values are held constant at 2005 prices. Table 14 Expenditure Capacity and Floorspace Requirements for LB Brent - Static Market Share

2008 2011 2016 2021 2026 2008-2011 2011-16 2016-21 2021-26 2008-26

Change Change Change Change Change Expenditure retention (1)

A. Total study area expenditure (£m) 1,063.0 1,129.2 1,254.7 1,369.2 1,510.4 66.1 125.5 114.5 141.2 447.3

B. Current retention level of LB Brent stores (%) 36% 36% 36% 36% 36%

C. Retained expenditure (£m) (=A*B) 381.0 404.8 449.7 490.8 541.4 23.7 45.0 41.0 50.6 160.3

Turnover of stores (2)

D. LB Brent centres' turnover derived from study area (£m) (=C) 381.0 381.0 381.0 381.0 381.0

E. Improvement in sales densities of centres (£m) 0.0 6.9 18.7 30.8 43.3 6.9 11.8 12.1 12.5 43.3

F. Allowance for overtrading (£m) 39.7 39.7 39.7 39.7 39.7

Commitments (3)

G. Turnover of commitments (£m) 0.0 43.6 44.9 46.3 47.7

H. Residual expenditure (£m) (4) (=C-D-E+F-G) 39.7 12.9 44.7 72.3 109.0 -26.8 31.9 27.5 36.7 69.3

Floorspace Requirements for LB Brent (5)

Assumed sales density (£/sqm) 12,000 12,125 12,250 12,375 12,500

Floorspace requirement (net sqm) 3,306 1,062 3,653 5,842 8,719 -2,244 2,591 2,189 2,877 5,413

Floorspace requirement (gross sqm) 4,723 1,517 5,218 8,345 12,456 -3,206 3,701 3,127 4,110 7,733

NOTES: 1. Study area expenditure retention - this is the product of the current market share of the LB Brent stores (the cumulative share of the stores within LB Brent) and the total study area expenditure. The market share remains constant for each of the forecast years. 2. Turnover of stores - this is the turnover of stores that is derived from study area expenditure only. We have forecast this turnover to increase by 0.6% per annum to account for sales density growth (which is also included as a separate row). No inflow expenditure is built into the assessment. An allowance for overtrading of the main foodstores is made in the base year, as derived from Table 13; the quantum of overtrading remains constant in the forecast years 3. Commitments - this is the turnover of commitments to new floorspace in the study area, which are also assumed to increase by 0.6% per annum to account for sales density growth. 4. Residual expenditure - the product of the total available expenditure minus the deductions for the existing centres turnover and commitments. 5. Floorspace requirements - net requirement calculated by dividing the residual expenditure by the assumed sales density and gross requirement calculated by applying a 70% net to gross ratio. All monetary values are held constant at 2005 prices.

APPENDIX 3.1

Study Area and Population Spreadsheets

Table 1 Zone Data