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Brent Retail Need and Capacity Study Update Appendices, December 2008

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Brent Retail Need and Capacity Study Update Appendices, December 2008 APPENDIX 1 HOUSEHOLD SURVEY DATA APPENDIX 1.1 STUDY AREA APPENDIX 1.2 SURVEY QUESTIONNAIRE Job No. 150908 Brent Retail Needs and Capacity Good morning / afternoon / evening, I am …… from NEMS Market Research, an independent market research company and we are conducting a short survey in your area about shopping on behalf of the London Borough of Brent. Do you have time to answer some questions ? It will take about INSERT minutes. QA Are you the main shopper in your household? 1 Yes GO TO Q01 2No CLOSE Q01 In which shop does your household spend most money on food and groceries ? DO NOT READ OUT. ONE ANSWER ONLY 01 Aldi, 632-640 Kingsbury Road, KINGSBURY, NW9 9HN 02 Asda, 2-20 Western Road, PARK ROYAL, NW10 7LW 03 Asda, Capitol Park Industrial Park, COLINDALE, NW9 0AS 04 Asda, Forty Lane, WEMBLEY, HA9 9EZ 05 Balfour (South East), 116-118 Pitshanger Lane, EALING, W5 1QP 06 Budgens, (Q8) 408-412 Kenton Road, HARROW, HA3 9DW 07 Budgens, 23 Walm Lane, WILLESDEN, NW2 5SH 08 Budgens, Unit 9, HARLESDEN, NW10 4NG 09 Co-op (South East), 171 Church Lane, KINGSBURY, NW9 8JS 10 Iceland Extra, 368 Station Road, HARROW, HA1 2ND 11 Iceland Extra, 71-75 High Street, HARLESDEN, NW10 4NS 12 Iceland, 1269 Greenford Road, SUDBURY HILL, UB6 0HY 13 Iceland, 14-19 Central Square, WEMBLEY, HA9 7AJ 14 Iceland, 153 Burnt Oak Broadway, EDGWARE, HA8 5EJ 15 Iceland, 154/156 Broadway, CRICKLEWOOD, NW2 3ED 16 Iceland, 512/516 Harrow Road, PADDINGTON, W9 3QA 17 Iceland, 574-578 North Circular Road, NEASDEN, NW2 7PY 18 Iceland, Kingsbury Circle, KINGSBURY, NW9 9QB 19 J Sainsbury, 17-21 Camden Road, CAMDEN, NW1 9LJ 20 J Sainsbury, 360 Ealing Road, WEMBLEY, HA0 1PF 21 J Sainsbury, 90 Kilburn High Road, KILBURN, NW6 4HS 22 J Sainsbury, High Road, WILLESDEN GREEN, NW10 2TD 23 J Sainsbury, Kensal Gas Works Site, LADBROKE GROVE, W10 5AJ 24 J Sainsbury, Kenton Road, KENTON, HA3 0BU 25 J Sainsbury, Unit 25, EDGWARE, HA8 7BQ 26 J Sainsbury, Unit 4, HENDON, NW9 6JX 27 Lidl, Blackbird Hill, WEMBLEY, NW9 8SD 28 Lidl, Wembley Park Drive, WEMBLEY, HA9 8TS 29 Marks & Spencer, 31 St. Anns Road, HARROW, HA1 1NB 30 Marks & Spencer, 458 Oxford Street, WEST END, W1N 0AP 31 Marks & Spencer, 66-68 Kilburn High Road, KILBURN, NW6 4HJ 32 Marks & Spencer, Unit Y1, Brent Cross Shopping Ce, BRENT CROSS, NW4 3FE 33 Morrisons, Chalk Farm Road, CAMDEN, NW1 8AA 34 Morrisons, Honeypot Lane, QUEENSBURY, NW9 9QX 35 Sainsbury's Local, 377 Kilburn High Road, KILBURN, NW6 7QE 36 Sainsbury's Local, 92 Walm Lane, WILLESDEN GREEN, NW2 4QY 37 Somerfield, 1 Cricklewood Lane, CRICKLEWOOD, NW2 1ET 38 Somerfield, 1091 Greenford Road, EALING, UB6 0EJ 39 Somerfield, 215-219 Preston Road, WEMBLEY, HA9 8NF 40 Somerfield, 67-73 Watford Way, HENDON, NW4 3AQ 41 Somerfield, Forty Avenue, WEMBLEY, HA9 8QQ 42 Tesco Express, 100 Willesden Lane, KILBURN, NW6 7TA 43 Tesco Express, 115 Maida Vale, MAIDA VALE, W9 1UP 44 Tesco Express, 21-29 Clifton Road, MAIDA VALE, W9 1SY 45 Tesco Express, 34-36 High Road, KILBURN, NW6 5UA 46 Tesco Express, Honeypot Lane, STANMORE, HA7 1JN 47 Tesco Metro, 229 Greenford Road, GREENFORD, UB6 8QY 48 Tesco Metro, 404 Kenton Lane, HARROW, HA3 8RQ 49 Tesco Metro, Burnt Oak Broadway, EDGWARE, HA8 0BE 50 Tesco, Great Central Way, NEASDEN, NW10 0TL 51 Tesco, Old Hoover Building, GREENFORD, UB6 8DW 52 Tesco, Station Road, HARROW, HA1 2TU 53 Tesco, Tilling Road, CRICKLEWOOD, NW2 1LZ 54 Waitrose, 2 Alexandria Road, WEST EALING, W13 0NL 55 Welcome (South East), 107-109 Pitshanger Lane, EALING, W5 1RH 56 Internet / delivered 57 Market Stalls (PLEASE PROBE FOR LOCATION) 58 Other (PLEASE WRITE IN STORE NAME AND LOCATION) 59 (Don't know / varies) GO TO Q03 Q02 When your household undertakes its main food and grocery spend (STORE MENTIONED AT Q01) does it visit other shops, leisure or service outlets on the same shopping trips? READ OUT. ONE ANSWER ONLY 1 Always 2 Normally 3 Sometimes 4 Rarely 5 Never 6 (Don't know / varies) Q03 Approximately how much money does your household spend per week on its main food and groceries shop at (SHOP MENTIONED AT Q01) ? NEAREST WHOLE £ PLEASE 1 PLEASE WRITE IN 2 (Refused) 3 (Don't know / varies) Questionnaire Copyright NEMS market research Page 1 of 11 Q04 In which shop does your household undertake most ‘top-up’ food and grocery purchases ? DO NOT READ OUT. ONE ANSWER ONLY. IF 'OTHER' PLEASE SPECIFY STORE NAME AND LOCATION. IF 'MARKET STALL' PROBE FOR LOCATION 01 Aldi, 632-640 Kingsbury Road, KINGSBURY, NW9 9HN 02 Asda, 2-20 Western Road, PARK ROYAL, NW10 7LW 03 Asda, Capitol Park Industrial Park, COLINDALE, NW9 0AS 04 Asda, Forty Lane, WEMBLEY, HA9 9EZ 05 Balfour (South East), 116-118 Pitshanger Lane, EALING, W5 1QP 06 Budgens, (Q8) 408-412 Kenton Road, HARROW, HA3 9DW 07 Budgens, 23 Walm Lane, WILLESDEN, NW2 5SH 08 Budgens, Unit 9, HARLESDEN, NW10 4NG 09 Co-op (South East), 171 Church Lane, KINGSBURY, NW9 8JS 10 Iceland Extra, 368 Station Road, HARROW, HA1 2ND 11 Iceland Extra, 71-75 High Street, HARLESDEN, NW10 4NS 12 Iceland, 1269 Greenford Road, SUDBURY HILL, UB6 0HY 13 Iceland, 14-19 Central Square, WEMBLEY, HA9 7AJ 14 Iceland, 153 Burnt Oak Broadway, EDGWARE, HA8 5EJ 15 Iceland, 154/156 Broadway, CRICKLEWOOD, NW2 3ED 16 Iceland, 512/516 Harrow Road, PADDINGTON, W9 3QA 17 Iceland, 574-578 North Circular Road, NEASDEN, NW2 7PY 18 Iceland, Kingsbury Circle, KINGSBURY, NW9 9QB 19 J Sainsbury, 17-21 Camden Road, CAMDEN, NW1 9LJ 20 J Sainsbury, 360 Ealing Road, WEMBLEY, HA0 1PF 21 J Sainsbury, 90 Kilburn High Road, KILBURN, NW6 4HS 22 J Sainsbury, High Road, WILLESDEN GREEN, NW10 2TD 23 J Sainsbury, Kensal Gas Works Site, LADBROKE GROVE, W10 5AJ 24 J Sainsbury, Kenton Road, KENTON, HA3 0BU 25 J Sainsbury, Unit 25, EDGWARE, HA8 7BQ 26 J Sainsbury, Unit 4, HENDON, NW9 6JX 27 Lidl, Blackbird Hill, WEMBLEY, NW9 8SD 28 Lidl, Wembley Park Drive, WEMBLEY, HA9 8TS 29 Marks & Spencer, 31 St. Anns Road, HARROW, HA1 1NB 30 Marks & Spencer, 458 Oxford Street, WEST END, W1N 0AP 31 Marks & Spencer, 66-68 Kilburn High Road, KILBURN, NW6 4HJ 32 Marks & Spencer, Unit Y1, Brent Cross Shopping Ce, BRENT CROSS, NW4 3FE 33 Morrisons, Chalk Farm Road, CAMDEN, NW1 8AA 34 Morrisons, Honeypot Lane, QUEENSBURY, NW9 9QX 35 Sainsbury's Local, 377 Kilburn High Road, KILBURN, NW6 7QE 36 Sainsbury's Local, 92 Walm Lane, WILLESDEN GREEN, NW2 4QY 37 Somerfield, 1 Cricklewood Lane, CRICKLEWOOD, NW2 1ET 38 Somerfield, 1091 Greenford Road, EALING, UB6 0EJ 39 Somerfield, 215-219 Preston Road, WEMBLEY, HA9 8NF 40 Somerfield, 67-73 Watford Way, HENDON, NW4 3AQ 41 Somerfield, Forty Avenue, WEMBLEY, HA9 8QQ 42 Tesco Express, 100 Willesden Lane, KILBURN, NW6 7TA 43 Tesco Express, 115 Maida Vale, MAIDA VALE, W9 1UP 44 Tesco Express, 21-29 Clifton Road, MAIDA VALE, W9 1SY 45 Tesco Express, 34-36 High Road, KILBURN, NW6 5UA 46 Tesco Express, Honeypot Lane, STANMORE, HA7 1JN 47 Tesco Metro, 229 Greenford Road, GREENFORD, UB6 8QY 48 Tesco Metro, 404 Kenton Lane, HARROW, HA3 8RQ 49 Tesco Metro, Burnt Oak Broadway, EDGWARE, HA8 0BE 50 Tesco, Great Central Way, NEASDEN, NW10 0TL 51 Tesco, Old Hoover Building, GREENFORD, UB6 8DW 52 Tesco, Station Road, HARROW, HA1 2TU 53 Tesco, Tilling Road, CRICKLEWOOD, NW2 1LZ 54 Waitrose, 2 Alexandria Road, WEST EALING, W13 0NL 55 Welcome (South East), 107-109 Pitshanger Lane, EALING, W5 1RH 56 Internet / delivered 57 Market Stalls (PLEASE PROBE FOR LOCATION) 58 Other (PLEASE WRITE IN STORE NAME AND LOCATION) 59 (Don't know / varies) Q05 Approximately how much money does your household spend per week on top-up food and groceries shopping at (SHOP MENTIONED AT Q04) ? NEAREST WHOLE £ PLEASE 1 PLEASE WRITE IN 2 (Refused) 3 (Don't know / varies) Q06 In addition, does your household also spend money on food and groceries in small shops in town centres? 1 Yes GO TO Q07 2No GO TO Q09 Questionnaire Copyright NEMS market research Page 2 of 11 Q07 In which town centre does your household spend most money on food and groceries in these small shops ? DO NOT READ OUT. ONE ANSWER ONLY 01 Burnt Oak 02 Camden Town 03 Chiswick 04 Cricklewood 05 Ealing 06 Ealing Road 07 Fulham 08 Hammersmith 09 Harlesden 10 Harrow 11 Hounslow 12 Kensal Rise 13 Kensington High Street 14 Kenton 15 Kilburn 16 King's Road East 17 Kingsbury 18 Knightsbridge 19 Neasden 20 Preston Road 21 Queens Park 22 Queensway / Westbourne Grove 23 Southall 24 Sudbury 25 Uxbridge 26 Watford 27 Wembley 28 Wembley Park 29 West End 30 Willesden Green Retail Parks 31 Brent Cross 32 Ikea, Wembley 33 Olympic Retail Park 34 Staples Corner Retail Park (Brent Cross) 35 Wembley Park, Stadium Retail Park 36 Other (PLEASE WRITE IN) 37 (Don't know / varies) Q08 Approximately how much money does your household spend per week on food and groceries in these small shops? NEAREST WHOLE £ PLEASE 1 PLEASE WRITE IN 2 (Refused) 3 (Don't know / varies) Questionnaire Copyright NEMS market research Page 3 of 11 WE NOW HAVE A FEW QUESTIONS ABOUT WHERE YOU GO FOR NON-FOOD SHOPPING. IN ANSWERING THESE QUESTIONS THE LOCATION MAY BE A TOWN CENTRE, A RETAIL PARK, OR A FREE STANDING STORE. Q09 So, speaking as an individual, can you tell me where you last made a purchase of clothes or shoes ? DO NOT READ OUT. ONE ANSWER ONLY Town Centres 01 Burnt Oak 02 Camden Town 03 Chiswick 04 Cricklewood 05 Ealing 06 Ealing Road 07 Fulham 08 Hammersmith 09 Harlesden 10 Harrow 11 Hounslow 12 Kensal Rise 13 Kensington High Street 14 Kenton 15 Kilburn 16 King's Road East 17 Kingsbury 18 Knightsbridge 19 Neasden 20 Preston Road 21 Queens Park 22 Queensway / Westbourne Grove 23 Southall 24 Sudbury 25 Uxbridge 26 Watford 27 Wembley 28 Wembley Park 29 West End 30 Willesden Green Retail Parks 31 Brent Cross 32 Ikea, Wembley 33 Olympic Retail Park 34 Staples Corner Retail Park (Brent Cross) 35 Wembley Park, Stadium Retail Park Others 36 Abroad 37 Internet/catalogue/tv shopping 38 Car boot sale (PROBE FOR LOCATION) 39 Other (PLEASE WRITE IN STORE NAME AND LOCATION) 40 (Don't know / varies) 41 (Don't buy these goods) Questionnaire Copyright NEMS market research Page 4 of 11 Q10 And the time before that, where did you go to make a purchase of clothes or shoes ? DO NOT READ OUT.
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