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Ratebookfeb2020v7.Pdf 1 2 CONTENTS 4 The Straits Times 7 The Sunday Times 9 The Business Times / The Business Times Weekend 12 The New Paper 14 Lianhe Zaobao 16 Lianhe Wanbao 18 Shin Min Daily News 20 zbCOMMA / Thumbs Up / Thumbs Up Junior 21 Berita Harian 23 Berita Minggu 25 Tamil Murasu 27 Tabla! 28 AsiaOne / STOMP 29 Print Additions 30 Miscellaenous Charges 31 Her World 32 FEMALE 33 NUYOU 34 ICON 36 Harper’s Bazaar 40 CLEO 42 Shape 43 NSMan 44 Hardwarezone.com 45 Young Parents 46 Young Parents Preschool Guide 47 Frontline 48 The Peak Singapore 50 Home & Decor 52 Singapore 53 The Singapore Women’s Weekly 56 Digital Outdoor 58 Radio 59 Rate Calculator For Display 61 Special Position Request 63 Rate Calculator For Classifieds 65 Samples Of Digital Banner Ad Formats 69 Rate Of Common Ad Sizes 75 Specifications 80 Deadlines For Electronic Copy 83 Cancellation Deadline 84 Terms and Conditions 103 Contacts Updated on February 2020 3 THE STRAITS TIMES Right Hand ...................................................................................10% DISPLAY Specified Feature ......................................................................... 0% BASE RATE Centrespread* ..............................................................................10% Mon-Wed ................................................................... $55.00 p.c.cm * Priority to full colour. Thur-Fri ....................................................................... $61.00 p.c.cm ** Priority to full page full colour. Sat .............................................................................. $62.00 p.c.cm SPECIFIED POSITIONS/CREATIVE BUYS COLOUR SURCHARGE Specified page/section (if available) ..........................................+10% 1 spot colour ..................................................................... $3,800.00 Specified position within a page* ............................................ +25% 2 spot colour ...................................................................... $9,900.00 Odd shape ................................................................................ +25% Full colour .......................................................................... $9,900.00 Odd size .................................................................................... +25% Solus position** ...............................................60% of the page cost PREMIUM PAGES Creative buys*** ..............................................70% of the page cost Main Paper or based on actual volume, whichever is greater. News ........................................................................................... 20% Front Part* ..................................................................................+15% * Specified top left/right position need not be on the extreme top of page. Right Hand .................................................................................+15% ** Maximum 50% of full page ad volume. Page 2 (27cm x 6col or 54cm x 6col)++ ** ................................. 50% *** Applicable to colour advertisements only. Page 3 (27cm x 6col or 54cm x 6col)++ ** ................................. 65% Pages 5, 7 and 9** ...................................................................... 55% FIXED RATES Front Page (of Part**) 45%/50% (Front Part**) Front Page Space (Full Colour) Back Page (of Part**) 40%/45% (Front Part**) Mon – Wed Centrespread** ................................................................................ .25% 15cm x 6col ......................................................................$26,000.00 45% Centrespread (Front Part)** ........................................................... Thur – Fri Business Page 2 .......................................................................... 30% 15cm x 6col ......................................................................$28,000.00 20% Business Page ............................................................................. Sat Business Right Hand ................................................................... 35% 15cm x 6col ......................................................................$30,000.00 SME ............................................................................................. 30% Sports Right Hand .......................................................................15% IN (MONDAY) Front and Back Page of Supplements ....................................... 20% LITTLE RED DOT (TUESDAY) * 1st part and 2nd part of main paper. BASE RATE ................................................................. $10.00 p.c.cm ** Where applicable, priority to full colour. + In addition to the basic premium. COLOUR SURCHARGE ++ Subject to availability. 1 spot colour ......................................................................... $300.00 2 spot colour ......................................................................... $500.00 Life! Full colour .............................................................................. $700.00 Page 1 (27cm x 3col or 27cm x 6col)* ............................................ 40% Back Page** ................................................................................ 20% PREMIUM PAGES Page 2 ..........................................................................................10% Front Page ........................................................................................... 15% Page 3** ............................................................................................. 25% Back Page ............................................................................................ 10% Page 5 and 7** ............................................................................ 20% Other specified pages ....................................................................... 10% 4 SERIES RATE JOBS SECTION 13 insertions ................................................................... $9.50 p.c.cm RUN-ON* 26 insertions .................................................................. $9.00 p.c.cm (8-point type size, with first three words in bold and caps. Text set continuously) 52 insertions .................................................................... $8.50 p.c.cm Minimum 3 lines ......................................................... $13.00 per line * Advertisements booked after 12 noon on Wednesdays for the immediate Full Page of Little Red Dot & IN is 33cm X 6col Saturday’s publication will be charged $14.00 per line For eye catchers like sales logos, property and vehicle photos, screening and drop caps for run-on advertisements please call Classifieds Hotline at CLASSIFIEDS 1800-289-9988. RUN-ON* SEMI-DISPLAY (8-point type size, with first three words in bold and caps. Text set continuously) (8-point type size, with choice of bold and light prints, paragraphing, Minimum 3 lines ......................................................... $12.00 per line indentation and tabulation. Single col only.) * Advertisements booked after 12 noon on Wednesdays for the immediate Minimum 3cm Saturday’s publication will be charged $13.00 per line Mon – Wed .................................................................. $43.00 p.c.cm For eye catchers like sales logos, property and vehicle photos, screening Thur – Sat .................................................................... $46.00 p.c.cm and drop caps for run-on advertisements please call Classifieds Hotline at 1800-289-9988. DISPLAY (JOB ADVERTISEMENTS) (Use of logo, border, screening, reverse print, picture, type size exceeding 7-point) SEMI-DISPLAY (8-point type size, with choice of bold and light prints, paragraphing, Minimum 3cm x 1col indentation and tabulation. Single col only.) Mon – Wed .................................................................. $52.00 p.c.cm Minimum 3cm Thur – Sat .................................................................... $56.00 p.c.cm Mon – Wed ................................................................... $41.00 p.c.cm (For multi cols, minimum depth is 4cm) Thur – Sat ...................................................................... $44.00 p.c.cm PREMIUM PAGES IN RECRUITMENT SECTION* DISPLAY (excluding job advertisements) Executive Appointments (Use of logo, border, screening, reverse print, picture, type size exceeding 7-point Front Cover - 27cm x 6col (colour only) ...................................... 30% Minimum 3cm x 1col Page 2, 3, 5 or 7 ............................................................................. 50% $50.00 Mon – Wed .................................................................. p.c.cm Page 4 or 6 .................................................................................... 40% $54.00 Thur – Sat ..................................................................... p.c.cm Left hand page ............................................................................. 20% (For multi cols, minimum depth is 4cm) Right hand page ........................................................................... 30% Back Page ..................................................................................... 30% JOB ADVERTISEMENTS – REFER TO JOBS SECTION Centrespread ................................................................................ 20% SPECIAL-SHAPED ADS Specific position within a page, Creative (Odd) shape .............. 25% Minimum 80 col cm .................................................... 25% premium Consecutive left or right pages, (Subject to approval of layout) running, facing pages ................................
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