Reading Newspapers with the Elderly 陪你看报纸

Total Page:16

File Type:pdf, Size:1020Kb

Reading Newspapers with the Elderly 陪你看报纸 Reading Newspapers with the Elderly 陪你看报纸 A community initiative by Lianhe Wanbao & Lianhe Zaobao Singapore Engage • Enrich • Empower Since August 2014, Singapore’s Chinese dailies Lianhe Wanbao and Lianhe Zaobao have been promoting engagement with its matured readers with the Reading Newspapers with the Elderly initiative. For three times a week, our newsroom volunteers visit elderly Singaporeans and discuss the week’s hottest news with them. Through this simple but unique initiative, we hope to enrich the seniors’ lives and empower them to stay active, mentally and physically, and enjoy a fulfilling retirement. Why did we launch this initiative? Singapore’s population is ageing at an unprecedented rate. As the post-war Baby Boomers retire from workforce and enter their silver years, elderly population will grow rapidly in the next few decades. Many of our senior citizens are neither literate nor familiar with the English language, and the language barrier has made it difficult for the Chinese- speaking elderly to keep up with the fast-evolving society. Lianhe Zaobao and Lianhe Wanbao value the spiritual needs of our senior citizens and would like to do our part to help them lead a fulfilling retirement. As editors and journalists, we report on news of public interests every day. News is what we do best, so we believe that reading newspapers with the elderly is one way we can contribute to this cause. Why is this important? Many seniors in Singapore face the “empty nest syndrome”. Their children are often away and they only have the television and other seniors as company. Every now and then, there are reports of crime syndicates that target unsuspecting seniors and cheat them of their life savings. Their illiteracy and lack awareness of such frauds have made them vulnerable prey for those with malicious intent. Furthermore, many seniors also find it hard to understand government policies that affect them as details are often complicated. By reading newspapers with the elderly, we highlight and explain issues that are of importance to the elderly, and help them keep up with the pace of the society. Through stories of other people that they can relate to, the elderly become aware of scams, crimes, developments and incidents that happen in Singapore and in their neighbourhood. This will broaden their horizons and empower them with the necessary information and knowledge to make better judgments in the future. Engage and enrich the elderly through news reading Around 100 journalists and editors from Wanbao and Zaobao, as well as several retired teachers and editors, have signed up as volunteers for the initiative. For three times a week, volunteers take turn to go to different locations to read newspapers with the elderly. Three locations within the elderly’s living environment are specially chosen to make travelling to and fro the newspaper reading session as convenient as possible. These three locations are: • NTUC Eldercare Silver Circle Senior Care Centre at Serangoon Central; • NTUC Eldercare SilverAce Senior Activities Centre at Lengkok Bahru; and • Void deck of apartment block 842, Tampines Street 82. Many seniors still enjoy traditional face-to-face communication. This is why we meet them in the neighbourhood they live in, and discuss news in an intimate and comfortable setting. Each session is about an hour long. “I often hear about the Response from Lease Buyback Scheme and selling existing our seniors apartment to move into a smaller one, but Dozens of elderly turn up for each session, and many feel stimulated I have no idea how after the discussions. Over time, we these schemes work. even attracted a loyal following! The explanations are very clear in this talk, Rain or shine, many seniors turn up punctually to hear about the and I find this very biggest news of the week. helpful.” – 51-year-old Mr Chen Li Ji, who attended the talk on monetizing flat for retirement. “The initiative uses a very lively way to tell the stories, so it is easier for us to absorb the news on gutter oil and a tour guide who misappropriated the assets of an elderly woman. “Prior to this, I thought a will and The details are insightful and useful to us.” Lasting Power of Attorney are identical, but now I know they have – 73-year-old retiree Mr Lin Fu Xing different functions. The topic is very relevant, and the talk clarified many of our questions.” “My husband attended the first session in Serangoon, and benefited much from it, so he brought me along today.” – said 74-year-old retiree Xiao Hua, who attended the initiative’s – 65-year-old Madam Lan Yu Fang, first large scale talk. who works in a laundry shop. Impact ● This novel initiative has attracted appreciation in the wider society, with more community partners expressing interest to come onboard. Teachers and students from a secondary school and Singapore’s self-help group for needy individuals in the Chinese community also joined us, bringing onboard more than 100 new volunteers. ● In 2015, we also organized eight special talks based on issues that are relevant to the elderly, such as how to enact a will and Lasting Power of Attorney, how to manage personal finances after retirement and how to monetize home assets etc. ● More than 4000 elderly benefitted from these talks by professionals, further enhancing our outreach in the community. ● There are plans to train community volunteers to expand the outreach of this meaningful programme..
Recommended publications
  • Press Release-Change in Chairperson and Appointment
    MEDIA RELEASE PROMOTE MANDARIN COUNCIL (PMC) APPOINTS NEW CHAIRMAN 30th June 2011 – Mr Seow Choke Meng, Executive Vice President of Cultural Industry Promotion at Singapore Press Holdings, has been appointed as the Chairman of the Promote Mandarin Council (PMC) for the term starting 1 May 2011 to 30 April 2013. Mr Seow believes that Mandarin can be learnt and mastered if one starts from young and use it actively. Under his leadership, the Speak Mandarin Campaign, a nationwide campaign driven by the PMC, will continue to engage various sectors of the community to encourage Chinese Singaporeans to make Mandarin a part of their lives. More initiatives for the Campaign this year will be announced after the Speak Mandarin Campaign launch on 4 July 2011. The Speak Mandarin Campaign thanks former Chairperson Ms Lim Sau Hoong for her contributions during her stay with the Council, and welcomes Mr Seow on board. Ms Lim, during her term created 《华文?谁怕谁!》- The Chinese Challenge which contributed to a rise in interest in Chinese language and culture. The PMC also welcomes five new members to its Council: Mr Choo Thiam Siew President, Nanyang Academy of Fine Arts. Mr Ho Meng Kit Chief Executive Officer, Singapore Business Federation. Mr Wan Shung Ming Chairman, Cultural and Arts Committee, Singapore Federation of Chinese Clan Associations. Mr Adrian Peh Vice-Chairman, Property Management Committee, Singapore Chinese Chamber of Commerce & Industry. Ms Chua Lee Hoong Senior Political Editor, The Straits Times. Pg 1 of 3 The PMC would also like to thank the following outgoing members for their contributions to the PMC.
    [Show full text]
  • Mm2 Asia Invests in RINGS.TV
    mm2 Asia Ltd. Co. Reg. No.: 201424372N 1002 Jalan Bukit Merah #07-11 Singapore 159456 www.mm2asia.com Press Release mm2 Asia invests in RINGS.TV. mm2 Asia subscribes for 15% of RINGS.TV with a further Call Option to increase stake to 20%. The 20% is a slight variation to the proposed 30% previously announced to accommodate a 10% co-investment by SPH. Singapore, 3 March 2017 – mm2 Asia Ltd. (“mm2 Asia” and together with its subsidiaries, the “Group”), entered into a Share Subscription and Shareholders’ Agreement on 28 February 2017 with SPH Media Fund Pte Ltd (“SPH”) (a subsidiary of SPH Group), RINGS.TV Pte Ltd (“RINGS.TV”), and its holding company, Mozat Pte Ltd, whereby mm2 Asia and SPH Media Fund Pte Ltd will acquire 15% and 7.5% respectively, through the new issuance of shares by RINGS.TV for a consideration amount of approximately S$2.25 million and S$1.125 million respectively (the “Proposed Investment”). Both mm2 Asia and SPH shall have an additional option to subscribe for option shares and increase their stakes to a total of 20% and 10%, for an aggregate consideration amount of approximately S$3 million and S$1.5 million respectively. The option shall be valid for one year from the date of the Share Subscription and Shareholders’ Agreement. The agreement formalises the non-binding Memorandum of Understanding entered into between mm2 Asia, RINGS.TV and Mozat Pte Ltd, dated 17 October 2016, whereby mm2 Asia has indicated its intention to acquire up to a 30% stake in RINGS.TV.
    [Show full text]
  • Date: 16 September 2018 Publication
    Date: 16 September 2018 Publication: The Straits Times (Page A15) Subject: Ex-offender helps families of inmates Link: https://www.straitstimes.com/singapore/courts-crime/ex-offender-helps-families- of-inmates Date: 16 September 2018 Publication: The Straits Times (Page A15) Subject: Offenders' families to get help meeting household needs Link: https://www.straitstimes.com/singapore/courts-crime/offenders-families-to-get- help-meeting-household-needs Date: 16 September 2018 Publication: Lianhe Zaobao (Page 6) Subject: 尚穆根:全球吸毒情况加剧 新加坡对毒品须坚持“零容忍”立场 Link: https://www.zaobao.com/news/singapore/story20180916-891506 Date: 16 September 2018 Publication: Berita Harian Subject: Shanmugam perjelas sebab tiada toleransi terhadap kesalahan dadah Link: https://www.beritaharian.sg/setempat/shanmugam-perjelas-sebab-tiada-toleransi- terhadap-kesalahan-dadah Date: 16 September 2018 Publication: Lianhe Wanbao (Page 8) Subject: 尚穆根:我国对毒品坚持‘零容忍’ Link: N/A Date: 15 September 2018 Publication: Channel NewsAsia Subject: Singapore’s position on drugs ‘unyielding and clear’: Shanmugam Link: https://www.channelnewsasia.com/news/singapore/singapore-s-position-on-drugs- unyielding-and-clear-shanmugam-10724832 Date: 15 September 2018 Publication: The Straits Times Online Subject: Offenders' families to get $50 booster packs Link: https://www.straitstimes.com/singapore/courts-crime/offenders-families-to-get-50- booster-packs Date: 15 September 2018 Publication: TODAY Subject: US’ drug experience shows why Singapore needs tough and clear approach on narcotics: Shanmugam
    [Show full text]
  • 1 . ADVERTORIALS (Editorial Style Advertisements) 2 . APOLOGY ADVERTISEMENTS
    1. ADVERTORIALS (Editorial Style Advertisements) Guidelines Reference Under the Singapore Code of Advertising Practice (SCAP) guidelines, advertisers should SCAP ensure that anyone who looks at the advertisement is able to easily distinguish that it is Appendix A an advertisement and not editorial matter. In general, editorial style advertisments should adhere to the following guidelines: a. The header "Advertisement" or "Advertising Feature" or "Advertorial", or any appropriate text acceptable by Editorial must be placed at the top (center) of the ad. This text should be minimum 12 points in size. b. By-lines (as used in editorial write-ups) cannot be used. Alternatives are: • Contributed by • Written by c. Font types used in the advertisements should not be similar to that used in the publication that the advertisement would be placed in. Please avoid using the following font types used in SPH's various publications: Publication Font Type to avoid The Straits Times QuioscoOneLS, Rocky-HC The Sunday Times QuioscoOneLS, Stone Family The Business Times Centennial Family, Fieldsans Display The New Paper Gotham ultra, Greta medium, Publico Berita Harian Rotation R Shin Min Daily/Lianhe Wanbao/ Lianhe Zaobao 中等线 My Paper Cellini R, MillerText Roman, My-ss-mil Please note: Sans Serif font types (without tails) must be used. d. Put a border around the entire advertisement 2. APOLOGY ADVERTISEMENTS Guidelines Reference a. Both parties involved in apology advertisements should sign indemnity forms and submit the forms to the Copy Vetting Team before the advertisement is published. b. Both parties in apology advertisements must agree to the contents of the advertisement.
    [Show full text]
  • Media Release Longest Running Book Fair Pushes the Envelope with Book
    Media Release Longest running book fair pushes the envelope with book illustrations, and film and music zone Singapore, 31 May 2017 – Singapore Book Fair, an annual event where publishers and book retailers gather, returns this year from 30 May – 5 June at Suntec Singapore Convention & Exhibition Centre, Halls 401 and 402. With the theme “In Books. We Live”, this year's Singapore Book Fair, organised by Singapore Press Holdings' Chinese Media Group, will continue to promote the joy of reading and make reading a part of our lives. The event, in its 32nd edition, will feature 50 exhibitors from Singapore and the region. Visitors can look forward to a host of activities during the seven-day event, ranging from seminars, book launches to storytelling sessions that aim to cultivate visitors’ interest in reading and learning. Book illustrations, films and music, which complement the world of literature, will also be showcased at the fair. Mr Ong Ye Kung, Minister for Education (Higher Education and Skills) & Second Minister for Defence will be the Guest of Honour at the Opening Ceremony on 31 May. As the book fair’s key sponsor, Kwan Im Thong Hood Cho Temple will be supporting the event with $60,000 worth of book vouchers to over 1000 children from low-income families. Each child will be given S$50 worth of book vouchers to purchase books and education materials. These children are beneficiaries from self- help groups including the Chinese Development Assistance Council, Yayasan Mendaki, Sinda and the Singapore Eurasian Association. Singapore Book Fair is supported by Ministry of Education, National Library Board, Singapore Book Publishers Association, Singapore Chinese Publishers Association and ASEAN Book Publishers Association.
    [Show full text]
  • SPH Newspapers Reaching the Masses Effectively
    WAN-IFRA XMA Cross Media Awards 2010: A submission by Singapore Press Holdings Contents: SPH is On! Campaign Activation Results What is ‘SPH is On!’? Philosophy: It is a communications discipline which SPH has started seeding with our advertisers and agencies. "ON" as all of us know, is a word that brings along with it a whole host of positive implications - as in ON STRATEGY, ON TRACK, ON THE BALL, ON CALL - we are always wanting to turn ourselves ON for our clients in terms of bringing to you a solutions-based approach to connecting effectively with your target segments. SPH has hundreds of products across its media arsenal. To easily understand how all these can come together to fuel connectivity with advertisers’ targets, we have housed them under SIX "ON" Buttons - namely the ON PRINT, ON LINE, ON MOBILE, ON AIR, ON SCREEN, & ON GROUND buttons. This case study is an example of how SPH has done this Online display Online search Online classified SPH Is On! Database marketing - eDM Newspapers Radio advertising Magazines Book publication Digital screens Events / exhibitions Static billboards / tradeshows Mobile marketing (SMS / LBA) Ambient advertising Code technology Installations Mobile search The SPH Marketing Funnel offering holistic solutions to consumers • Newspapers – ST, BT, ZB Awareness Phase 1 : Create general awareness • Out of Home – MBO digital Above-the-line media for mass reach network islandwide • Radio – 913 and 1003FM Phase 2 : •Online sites on AsiaOne - from Interest Targeted messaging to promote product news content
    [Show full text]
  • Introduction to Singapore Press Holdings
    Introduction to Singapore Press Holdings Updated on March 2015 23 May 07 1 Frequently Asked Questions Reference slide no. 1. Why is SPH dominant in the Singapore media industry? 3 – 4 2. Newspaper circulation is falling globally. What is SPH doing 5 about declining circulation? 3. Is SPH’s newspaper business affected by digital and other 6 – 7 media? 4. What is the impact of government policy measures on the 8 newspaper business? 5. What are the growth areas of the Group? Will SPH expand 9 – 16 overseas? 6. What is the Group’s property strategy? 17 – 20 7. What is SPH’s operating margin and is it sustainable? 21 8. What is SPH’s dividend policy? 22 2 A Leading Media Organisation Media Dominant Newspaper publisher in Singapore and top Magazine publisher in Singapore & Malaysia Leading digital news content provider in Singapore Digital Classified Others Property Singapore’s Exhibitions -Media Fund leading -SPH REIT & Events -Education e-marketplaces for Treasury & -The Seletar Mall cars and property Investment Consumer and trade events Approx. $1.7b of investible funds including M1 (13.9%) and Starhub (0.8%) 3 Dominant Newspaper Publisher in Singapore SPH has a spectrum of products including the English flagship daily, The Straits Times (since 1845), and the Chinese daily, Lianhe Zaobao, with a history of more than 90 years. SPH publishes 19 out of 20* licensed newspapers in Singapore In Singapore, Almost 70% of population above newspapers has 15 years old read one more than 50% share of SPH’s news of the media ad publications daily market * SPH owns 40% of Today, a freesheet by MediaCorp 4 Maintaining high newspaper readership We continue to invest in new initiatives catering to readers’ and advertisers’ needs .
    [Show full text]
  • Media Release SPH Appoints New Head for Its Chinese Media Group
    FOR IMMEDIATE RELEASE Media Release SPH appoints new head for its Chinese Media group Singapore, 16 January 2015 - Singapore Press Holdings Ltd (SPH) today announced the appointment of Mr Anthony Tan ( ) as Executive Vice President of Chinese Media group (CM), from 1 February 2015. Mr Tan, 41, who was Deputy Secretary (Policy) with the Ministry of Health, takes over from Mr Lim Jim Koon, 65, who will retire after 38 years with the media group. Mr Tan will oversee CM, which publishes three Chinese newspapers (Lianhe Zaobao, Lianhe Wanbao and Shin Min Daily News), four student weeklies (zbCOMMA, Thumbs Up, Thumbs Up Junior and Thumbs Up Little Junior), ZbBz Newsgazine, bilingual daily My Paper (Chinese section), UFM100.3 radio as well as Focus Publishing which produces a range of magazines including U-Weekly. In addition, he will also lead the editorial teams to strengthen and grow CM's digital products. CM also has a Cultural Industry Promotion department which promotes Chinese culture through community and arts events. Mr Tan studied in Maris Stella High School and Victoria Junior College. He graduated with a Bachelor of Social Science degree (First Class Honours in Political Science) from the National University of Singapore in 1997, and a Master of Science degree in Management at Stanford University in USA, in 2005. He has worked in many public sector organisations throughout his career, including Ministries of Home Affairs, Finance and Manpower and the People’s Association. Mr Tan was also concurrently the Special Assistant to Mr Lee Kuan Yew from 2011 till Oct 2014. He has also been actively involved in statutory and private organisations like IDA International, Lee Kuan Yew Fund for Bilingualism Ltd and Ngee Ann Polytechnic.
    [Show full text]
  • CATS Classified Rate Card
    Advertisement Rates Hotline: 1800-289-9988 CATS Classied Rates Publications Run-on Semi-display Display* Obituaries** Greetings Rate Per Line Rate Per Col Cm Rate Per Col Cm (Minimum 5cm x 2col) (Minimum 3 Lines) (Minimum 3cm x 1col) (Minimum 3cm x 1col; 4cm for multiple col) Mon – Wed : S$40.00 The Straits Times S$11.00 Mon – Wed : S$33.00 S$43.00 – S$12.00^ Thur – Sat : S$35.00 Thur – Sat : S$43.00 The Sunday Times S$11.00 S$35.00 S$43.00 S$43.00 – Lianhe Zaobao S$7.60 S$21.63 S$25.06 S$25.06 S$21.59 Mon – Wed : S$12.76 Mon – Wed : S$12.76 Mon – Wed : S$12.76 Lianhe Wanbao S$5.50 Thur – Sun : S$14.20 Thur – Sun : S$14.20 S$14.20 Thur – Sun : S$14.20 Shin Min Daily News S$5.00 Mon – Wed : S$10.56 Mon – Wed : S$10.56 S$12.46 Mon – Wed : S$10.56 Thur – Sun : S$12.46 Thur – Sun : S$12.46 Thur – Sun : S$12.46 Berita Harian S$4.00 S$7.61 S$11.71 S$11.71 – Berita Minggu S$4.00 S$9.20 S$12.08 S$12.08 – The New Paper – – S$8.40 – – ^ For direct advertisers: Advertisements booked on Fridays for publication on Saturdays will be charged at $12 per line. For advertising agencies: Advertisements booked on Wednesdays after 12 noon for publication on Saturdays will be charged at $12 per line.
    [Show full text]
  • Businesses and Products Under the SPH Group
    businesses and products under the SPH group NEWSPAPERS The Straits Times Berita Harian My Paper (bilingual) The Sunday Times Berita Minggu IN The Business Times Tamil Murasu Little Red Dot The Business Times tabla! zbCOMMA Weekend Lianhe Zaobao Thumbs Up The New Paper Zaobao Sunday Thumbs Up Junior The New Paper on Lianhe Wanbao i3 Sunday Shin Min Daily News Gen G MAGAZINES Her World Men’s Health Singapore Sutra CLEO Female Shape Singapore UW Cosmopolitan Nuyou 24:7 ZbBz Harper’s BAZAAR Simply Her Action Asia Wellness No. 1 The Finder Young Parents AsiaSpa Winning Post The Peak Asia-Pacific Boating NSMan ICON China Boating Health No. 1 Torque JET Asia-Pacific Victory Trail * SPH has more than 100 magazine titles including Home & Décor LP Luxury Properties The Singapore contract and licensed HardwareMAG SilverKris Women’s Weekly titles in the region. BOOK PUBLISHING Straits Times Press / CONTRACT Focus Publishing PUBLISHING ONLINE AsiaOne.com ShareInvestor.com Femalebridesonline.com Thepeakmagazine.com straitstimes.com HardwareZone.com Golfdigestsingapore.com Luxury-Insider.com businesstimes.com ST701.com Homeanddecor.com.sg Inluxe.cn zaobao.com 701Search.com Hardwaremag.com radio913.com mypaper.sg 701Panduan.com Menshealth.com.sg ufm1003.sg tnp.sg AyosDito.ph Nuyou.com.sg kiss92.sg cyberita.asia1.com.sg Mudah.my Shape.com.sg Stjobs.sg tamilmurasu.sg Berniaga.com Simplyher.com.sg Stproperty.sg stomp.com.sg ChoTot.vn Torque.com.sg Stclassifieds.sg razor.tv HerworldPLUS.com Youngparents.com.sg Stcars.sg omy.sg Femalemag.com.sg Iconsingapore.com.sg PROPERTIES Retail Residential Paragon Sky@eleven The Clementi Mall The Seletar Mall EVENTS / Sphere Exhibits Sphere Conferences Buzz Pods OUTDOOR BizLink Exhibition Exhibits Inc Services SPH MediaBoxOffice RADIO SPH UnionWorks UFM 100.3 Kiss92 HOT FM91.3 Singapore Press Holdings annual report 2012 11.
    [Show full text]
  • Contents Corporate Profile
    Corporate Profile Incorporated in 1984, main board-listed Singapore Press Holdings Ltd (SPH) is Asia’s leading media organisation, engaging minds and enriching lives across multiple languages and platforms. Media four student weeklies - zbCOMMA, The English/Malay/Tamil Media Thumbs Up, Thumbs Up Junior group comprises the print and digital and Thumbs Up Little Junior, operations of The Straits Times, ZbBz Newsgazine and My Paper The Business Times, The New Paper, (Chinese section). It also operates Berita Harian, My Paper (English SPH Radio’s Chinese radio station, section) and two student publications UFM100.3, and Focus Publishing, IN and Little Red Dot. It also consists which produces a range of books of Tamil Murasu Ltd, which publishes and magazines including U-Weekly. Tamil Murasu and tabla!; book publishing arm Straits Times Press; SPH’s other new media initiatives Contents SPH Data Services, which licenses include AsiaOne, Stomp, omy.sg the use of the Straits Times Index, and SPH Razor. in partnership with the Singapore 02 Businesses and Products Exchange and FTSE Ltd; financial data SPH Magazines, SPH’s wholly-owned under the SPH Group company ShareInvestor; and the two subsidiary, publishes and produces English stations of SPH Radio - Kiss92 more than 100 magazine titles 14 Organisation Structure and ONE FM 91.3. and has various online sites, like 15 Group Financial Highlights hardwarezone.com, herworldplus.com 16 Chairman’s Statement The Chinese Media group publishes and luxuryinsider.com in Singapore three Chinese newspapers - Lianhe and the region, covering a broad 20 Board of Directors Zaobao, Lianhe Wanbao and Shin range of interests from lifestyle to 26 Further Information on Min Daily News; the digital editions of information technology.
    [Show full text]
  • SPH Mediapedia Rate Book
    SPH MEDIA PEDIAR A T E B O O K CONTENTS ON PRINT The Straits Times 3 The Sunday Times 4 The Business Times/The Business Times Weekend 5 The New Paper/The New Paper Sunday 6 Lianhe Zaobao 7 Lianhe Wanbao 8 Shin Min Daily News 9 Thumbs Up / Thumbs Up Junior 9 my paper 10 Tabla! 10 Berita Harian 11 Berita Minggu 11 Tamil Murasu 12 Hybrite/Coloured Newsprint 13 Out-of-Print 13 Specifi cations 14 Easy Calculations 16 Rates Of Common Ad Sizes 17 Master Contract Privileges — Volume Discount Structure 22 Master Contract Privileges 22 Terms And Conditions 26 Miscellaneous Charges 32 Conditions For Joint Rate And Int’l Edition Bookings 32 Deadlines For Electronic Copy 33 Copy Deadlines – Others 34 Cancellation Deadlines 36 37 SPH magazines 37 ONLINE Online Display 39 Online Classifi ed 44 ON MOBILE Mobile Marketing 45 Mobile App Banners 46 iPad 47 ON SCREEN Out-Of-Home 50 ON GROUND Event Management/Exhibitions 50 ON AIR Radio 51 Updated March 20131 2 Digital Life (Wednesday) Mind Your Body (Thursday) NEWSPAPER Urban (Friday) Base Rate and Colour Surcharges Similar to The Straits Times Premiums Front Page ...................................................................................................... 35% Back Page ...................................................................................................... 20% DISPLAY Other specifi ed pages .................................................................................... 15% Page 2 ...........................................................................................................
    [Show full text]