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Online Display ONLINE DISPLAY The AsiaOne Network is Singapore’s leading news, business and lifestyle online provider. It features a wide range of local, world and business news, with special interest content including dining, luxury lifestyle, finance, motoring, technology, health, travel and various lifestyle topics. Our suite of over 25 highly-ranked and award-winning websites includes: • SPH websites, such as AsiaOne.com, Stomp.com.sg, Omy.sg, Razor.tv, SoShiok.com, DivaAsia.com and many others • SPH Online newspapers, for instance, Straitstimes.com, Businesstimes.com, Zaobao.com and Cyberita.asia1.com.sg (Berita Harian) • Partner portals, for example, Hardwarezone.com, Shareinvestor.com, LifestyleAsia.com, MensHealth.com.sg, Rednano.sg and ST701.com Collectively, The AsiaOne Network has an online readership base of 14 million unique audiences, garnering 225 million page views each month. With the large online following, advertisers are presented with the critical mass necessary to spread their campaign messages across effectively and yet in a targeted manner through the individual websites. 60 network.asiaone.com As the flagship website and winner of multiple awards from Hitwise, Nielsen Online, Marketing Magazine and more, AsiaOne is well-positioned as a powerful online platform to help you engage with your customers. Target audience : Professionals, executives, managers and businessmen (PMEB), aged 25 – 39 Monthly page views : 29 million Unique audience : 2.3 million Average time spent : Up to 8 mins The online version of Singapore’s No.1 newspaper, The Straits Times, provides quality news, in-depth analyses, impactful commentaries and breaking stories packaged to give readers riveting and credible accounts of events in Singapore, the region, and beyond. Target audience : PMEBs, aged 18 – 39 Monthly page views : 52 million Unique audience : 2.1 million Average time spent : Up to 8 mins Source: NetRatings (Jan – May 2011) 61 The Business Times features real-time updates on business, investment-related news, as well as human interest events. Accessible on a subscription basis in the day, it becomes a free-access portal after 6pm. Target audience : Businessmen and CXO-level executives, aged 25 – 44 Monthly page views : 2.7 million Unique audience : 260,000 Average time spent : Up to 5.5 mins The web version of local Chinese broadsheet, Lianhe Zaobao, is one of the most popular worldwide source for online Chinese news covering news from China as well. Target audience : Chinese PMEBs, aged 25 – 39 Monthly page views : 87 million Unique audience : 11 million Average time spent : Up to 7 mins Source: NetRatings (Jan – May 2011) 62 As Singapore’s first FREE bilingual-friendly news and lifestyle portal, omy features news content from SPH Chinese publications (e.g. Lianhe Zaobao, Shin Min Daily, Lianhe Wanbao, U-Weekly, etc.) through a comfortable and intuitive interface that is synergized with vodcasts, podcasts and web 2.0 features. Target audience : Bilingual web-savvy students and young PMEBs, aged 18 – 35 Monthly page views : 10 million Unique audience : 560,000 Average time spent : Up to 7 mins STOMP integrates content and activities across 3 platforms – print, online and mobile – encouraging interaction and engagement with netizens in exciting new ways over a wide variety of interest, activities and events. Target audience : Web-savvy Netizens, aged 15 – 39 Monthly page views : 71 million Unique audience : 1 million Average time spent : Up to 20 mins www.razortv.com.sg A novel free-access web TV service that combines the internet and TV platform, featuring video-on-demand content. Target audience : Local online TV audience, aged 18 – 40 Monthly page views : 3.3 million Unique audience : 1.7 million Average time spent : Up to 4.5 mins Source: NetRatings (Jan – May 2011) 63.
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