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SPH Mediapedia Rate Book SPH MEDIA PEDIAR A T E B O O K CONTENTS ON PRINT The Straits Times 3 The Sunday Times 4 The Business Times/The Business Times Weekend 5 The New Paper/The New Paper Sunday 6 Lianhe Zaobao 7 Lianhe Wanbao 8 Shin Min Daily News 9 Thumbs Up / Thumbs Up Junior 9 my paper 10 Tabla! 10 Berita Harian 11 Berita Minggu 11 Tamil Murasu 12 Hybrite/Coloured Newsprint 13 Out-of-Print 13 Specifi cations 14 Easy Calculations 16 Rates Of Common Ad Sizes 17 Master Contract Privileges — Volume Discount Structure 22 Master Contract Privileges 22 Terms And Conditions 26 Miscellaneous Charges 32 Conditions For Joint Rate And Int’l Edition Bookings 32 Deadlines For Electronic Copy 33 Copy Deadlines – Others 34 Cancellation Deadlines 36 37 SPH magazines 37 ONLINE Online Display 39 Online Classifi ed 44 ON MOBILE Mobile Marketing 45 Mobile App Banners 46 iPad 47 ON SCREEN Out-Of-Home 50 ON GROUND Event Management/Exhibitions 50 ON AIR Radio 51 Updated March 20131 2 Digital Life (Wednesday) Mind Your Body (Thursday) NEWSPAPER Urban (Friday) Base Rate and Colour Surcharges Similar to The Straits Times Premiums Front Page ...................................................................................................... 35% Back Page ...................................................................................................... 20% DISPLAY Other specifi ed pages .................................................................................... 15% Page 2 ............................................................................................................ 15% Base Rate Mon-Wed Thur-Fri Sat $ 41.50 p.c.cm $ 44.50 p.c.cm $ 45.00 p.c.cm IN (Monday) Little Red Dot (Tuesday) Colour Surcharge Base Rate ...................................................................................... $10.00 p.c.cm 1 spot colour ....................................................................................... $ 3,800.00 2 spot colour ....................................................................................... $ 9,900.00 Colour Surcharge Full colour ............................................................................................ $ 9,900.00 1 spot colour .......................................................................................... $ 300.00 2 spot colour .......................................................................................... $ 500.00 Premium Pages (wef 18 May 2012) Full colour .............................................................................................. $ 700.00 Main Paper News ............................................................................................................. 20% Premium Pages Front Part * ..................................................................................................+15% Front Page ...................................................................................................... 15% Right Hand ...................................................................................................+15% Back Page ...................................................................................................... 10% Pages 2 (27cm x 4col or 27cm x 8col) .......................................................... 50% Other specifi ed pages .................................................................................... 10% Pages 3 (27cm x 4col or 27cm x 8col) .......................................................... 55% Page 4 (27cm x 4col or 27cm x 8col) ........................................................... 40% Series Rate Pages 5, 7 and 9 (full colour)# ....................................................................... 55% 13 insertions .................................................................................... $ 9.50 p.c.cm Front Page (of Part**) 45%/50% (Front Part**) 26 insertions .................................................................................... $ 9.00 p.c.cm Back Page (of Part*) 40%/45% (Front Part*) 52 insertions .................................................................................... $ 8.50 p.c.cm Centrespread (main paper**) ........................................................................ 25% Centrespread (Front Part*) ** ...................................................................... 45% Full Page Of Digital Life, Mind Your Body, Urban, Little Red Dot & IN Money Page 1, (Mon to Fri) / (27cm x 4col or 27cm x 8col) .......................... 30% is 33cm X 6col Money Page 2 ................................................................................................ 30% Money Page ................................................................................................... 20% Money Right Hand .......................................................................................... 35% SME (Wed) ..................................................................................................... 30% CLASSIFIED Sport Right Hand ............................................................................................ 15% RUN-ON* Front and Back Page of Supplements ....................................................... 20% (7-point type size, with fi rst three words in bold and caps. Text set continuously) * 1st part and 2nd part of main paper Minimum 3 lines ........................................................................... $ 11.00 per line ** Where applicable, priority to full colour + In addition to the basic premium * Advertisements booked after 12 noon on Wednesdays for the immediate # Priority to full page full colour / special buy Saturday’s publication will be charged $12.00 per line Life! SEMI-DISPLAY Page 1 (27cm x 4col or 27cm x 8col)*........................................................... 40% (7-point type size, with choice of bold and light prints, paragraphing, indentation and tabulation. Single col only.) Back Page**.................................................................................................... 20% Mon – Wed Thur – Sat Page 3**.......................................................................................................... 25% Minimum 3cm .............................................. $ 33.00 p.c.cm $ 35.00 p.c.cm Page 5 and 7**................................................................................................ 20% Right Hand ..................................................................................................... 10% Specifi ed Feature ........................................................................................... 0% DISPLAY (excluding job advertisements) (Use of logo, border, screening, reverse print, picture, type size exceeding 7-point) Centrespread*.................................................................................................. 10% Mon – Wed Thur – Sat * Priority to full colour Minimum 3cm x 1col.................................... $ 40.00 p.c.cm $ 43.00 p.c.cm ** Priority to full page full colour (For multi cols, minimum depth is 4cm) Specifi ed Positions/Creative Buys DISPLAY (job advertisements) Specifi ed page/section (if available) ........................................................... +10% Mon – Wed Thur – Sat Specifi ed position within a page* ................................................................ +25% Minimum 3cm x 1col.................................... $ 40.00 p.c.cm $ 43.00 p.c.cm Odd shape .................................................................................................. +25% (For multi cols, minimum depth is 4cm) Odd size ...................................................................................................... +25% Solus position ................................................................... 60% of the page cost** SPECIAL-SHAPED ADS Creative buys*** ............................................................... 70% of the page cost** Minimum 100 col cm ....................................................................... 25% premium (Subject to approval of layout) * Specifi ed top left/right position need not be on the extreme top of page. ** Maximum 50% of full page ad volume *** Applicable to colour advertisements only SPECIFIED POSITIONS* Front page (27cm x 10col)............................................................... 30% premium Fixed Rates Centrespread (min 100col cm)........................................................ 30% premium Specifi c positions with related classifi cation (min 100col cm)......... 10% premium Front Page Space (12cm x 8col, full colour) Out of Classifi cation (min 60col cm for contract advertisers. Mon – Wed Thur – Fri Sat Otherwise, min 100col cm)............................................................. 10% premium $ 20,000.00 $ 22,000.00 $ 23,000.00 * Priority to full colour 3 3-MONTH CONTRACT DISCOUNT 26 – 51 ads ..................................................................................................... 10% 52 ads & above ................................................................................................ 15% Daily (including Sundays & Public Holidays)..................................................... 20% DISPLAY Obituaries Base Rate ..................................................................................... $ 43.50 p.c.cm Mon – Sat Minimum 3cm x 1col ..................................................................... $ 45.00 p.c.cm Colour Surcharge 1 spot colour ........................................................................................ $ 3,800.00 Recruitment 2 spot colour .......................................................................................
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