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Significant Events Singapore Press Holdings Annual Report 2016 SIGNIFICANT EVENTS 23-Sep-15 24-Oct-15 29-Nov-15 Celebrating 50 years of Her World Fashion Walk The New Paper SG50 newsprint creativity takes over Orchard Road Jubilee Big Walk 23-Sep-15 24-Oct-15 29-Nov-15 Celebrating 50 years of newsprint Her World Fashion Walk takes over The New Paper SG50 Jubilee Big creativity Orchard Road Walk Featuring a collection of significant Her World wrapped up its year-long The New Paper Jubilee Big newspaper advertisements 55th anniversary celebrations with Walk attracted 25,000 walkers, from the last 50 years, a week- its first Fashion Walk along Orchard including Prime Minister long exhibition “For The Love of Road. Spanning from Dhoby Ghaut Lee Hsien Loong. The 5km mass Newspaper Advertisements – Green to ION Orchard, participants walk included part of a permanent 50 Years of Newsprint Creativity” were entertained with performances, 8km commemorative trail, known as was held at Paragon. The exhibition a fashion show and a party. the Jubilee Walk, which connects showcased a rich selection of more than 20 historic and iconic iconic and nostalgic newspaper 30-Oct-15 locations within the Civic District advertisements and different types SPH’s Chinese Media Group sets and Marina Bay precinct. of innovative creative buys. up new digital unit SPH’s Chinese Media Group 04-Dec-15 21-Oct-15 (CMG) created a new digital unit, ChildAid 2015 raises nearly $2m SPH Plug and Play hosts first consolidating its digital resources for two childrens’ charities Demo Day to better meet the needs of readers Co-organised by The Straits Times The SPH Plug and Play accelerator and advertisers. The new digital and The Business Times, the 11th program showcased eight unit aimed to create an integrated edition of ChildAid raised almost start-ups at its first Demo Day. digital platform for CMG’s $2 million for two charities – The accelerator program is Chinese language newspapers The Straits Times School Pocket a joint venture between SPH, – Lianhe Zaobao, Lianhe Wanbao Money Fund and The Business Silicon Valley’s Plug and Play, and Shin Min Daily News. Times Budding Artists Fund. and Infocomm Investments, The concert featured 19 acts and the venture capital subsidiary of 05-Nov-15 123 performers aged seven to 19. Infocomm Development Authority SPH launches Wheel Deal to drive of Singapore (IDA). The second growth in car trade batch of start-ups was unveiled in Launched by SPH’s Marketing April 2016. division, Wheel Deal simplifies the car selling process for private car sellers by mining the market for the best prices on their behalf. 50 Singapore Press Holdings Annual Report 2016 02-Feb-16 13-Feb-16 13-Mar-16 The inaugural Straits Times’ Lianhe Zaobao and Singapore ONE FM 91.3 DJs compete in Singaporean of the Year 2015 award Business Federation sign MOU Men’s Health Urbanathlon 2016 on “One Belt, One Road” portal 27-Jan-16 13-Feb-16 13-Mar-16 Sphere Conferences launches Lianhe Zaobao and Singapore ONE FM 91.3 DJs compete in inaugural Hospitality Investment Business Federation sign MOU on Men’s Health Urbanathlon 2016 Conference Philippines 2016 “One Belt, One Road” portal Six personalities from ONE FM 91.3 Sphere Conferences launched the Lianhe Zaobao and Singapore competed in the Men’s Health inaugural Hospitality Investment Business Federation signed a Urbanathlon 2016, Singapore’s Conference Philippines 2016 Memorandum of Understanding first original urban obstacle race, in Manila, Philippines. With the (MOU) to work closely on a alongside 3,500 runners. This year’s support of the Department of broad range of areas, including race featured nine obstacles on a Tourism of the Republic of the developing a portal “One Belt, 14km course, including an all-new Philippines, the conference One Road” (OBOR) to drive a deep CrossFit-based obstacle, a first for addressed the opportunities understanding of OBOR among any run in Singapore. and challenges facing the local Singapore enterprises and to offer burgeoning hospitality industry. Chinese readers a Singaporean 15-Mar-16 perspective on OBOR. The portal CMG launches “World of Colours – 02-Feb-16 was unveiled on 8 March 2016. Sweet Memories” colouring book The inaugural Straits Times’ for senior citizens Singaporean of the Year 2015 07-Mar-16 Together with People’s Association, award SPH and StarHub sign MOU CMG launched a colouring Madam Noriza A. Mansor was SPH and StarHub signed a book “World of Colours – Sweet presented with the inaugural MOU to collaborate in areas Memories” to encourage senior Straits Times’ Singaporean of the of advertising sales, creation citizens to stay actively engaged Year 2015 award by Prime Minister and carriage of content, data and improve their cognitive and Lee Hsien Loong. The award analytics and marketing. One such motor skills through colouring honours extraordinary acts of collaboration was that all existing activities. goodwill, ingenuity or perseverance and new StarHub Mobile Postpaid by Singaporeans who have made a customers would enjoy free local positive impact on the lives of others. data access to nine SPH news and radio mobile apps for one year, starting 15 July 2016. 51 Singapore Press Holdings Annual Report 2016 SIGNIFICANT EVENTS 06-Apr-16 08-Apr-16 18-Apr-16 National Schools Xinyao Singing ZBBZ refreshes look and sharpens Straits Times Press publishes books and Song Writing Competition 2016 content by veteran journalists 06-Apr-16 18-Apr-16 22-Apr-16 National Schools Xinyao Singing Straits Times Press publishes SPHMBO increases out-of-home and Song Writing Competition books by veteran journalists presence with largest billboard in 2016 Straits Times Press launched Orchard Road Lianhe Zaobao, together with two books by The Straits Times’ SPHMBO, the out-of-home media Jurong Junior College and TCR veteran journalists Ravi Velloor arm of SPH, collaborated with Music Station, jointly organised the and Han Fook Kwang in April and Paragon to increase its presence National Schools Xinyao Singing June respectively. Ravi Velloor’s in the heart of Orchard Road with and Song Writing Competition 2016 “India Rising” consisted of the largest billboard. Located to discover more local musical anecdotes and observations of an prominently on the side facade of talents. The competition was India in transition while Han Fook Paragon, the billboard’s display promoted across SPH’s multiple Kwang’s “Singapore In Transition” area measures 266 square metres. media platforms including print, provided provocative commentaries online and radio. analysing the nation’s politics, 12-May-16 economy and society. SPH introduces SPH Variable Print 08-Apr-16 Taking personalised marketing to ZBBZ refreshes look and sharpens 19-Apr-16 a whole new level, SPH introduced content Adtile expands global reach with the SPH Variable Print, a first ZBBZ, Singapore’s only bilingual SPH partnership in Southeast Asia. With this new luxury lifestyle “news-gazine” which SPH partnered Adtile Technologies, technology, advertisers can now combines the journalistic reporting creators of the award-winning engage their audiences with of a newspaper and the lifestyle Motion Ads for smartphones and interactive and multiple messages. flavour of a magazine, introduced a tablets, to offer advertisers the fresh look, four new sections and a use of Adtile’s Motion Ads in their 13-May-16 new logo. mobile ad campaigns. SPH would Kiss92 gives $50,000 to lucky fan also adopt Adtile’s cloud-based As part of the Maddy, Jason and creative platform, the Motion Arnold’s $50,000 Triple Play Store, to create high quality contest, Kiss92 gave away $50,000 sensor-enabled mobile experiences. cash to a lucky Kiss92 fan. The listener was the ninth caller after hearing and successfully identifying three songs played back-to-back on air. 52 Singapore Press Holdings Annual Report 2016 22-Apr-16 4-Jun-16 19-Jun-16 SPHMBO increases out-of-home presence Singapore Book Fair 2016 refreshed Straits Times Press with largest billboard in Orchard Road with new content and activities releases new book on local café culture 28-May-16 4-Jun-16 19-Jun-16 The Seletar Mall celebrates first Singapore Book Fair 2016 Straits Times Press releases new anniversary refreshed with new content and book on local café culture The Seletar Mall celebrated its first activities Straits Times Press published a birthday with an array of activities Organised by CMG, Singapore’s new book for café lovers, "café|sg: and treats for shoppers. They longest running book fair, Singapore A Café Lover’s Guide to Singapore." also stood a chance to win up to Book Fair, returned for its 31st edition The book, which profiled 50 cafes $18,000 worth of prizes in its with new content and activities across Singapore, was written by first anniversary lucky draw. for visitors. Highlights included a coffee-loving journalists from The brand new creative & lifestyle zone Straits Times and edited by Fiona 31-May-16 with lifestyle workshops and the Chan, the newspaper’s Managing The Business Times celebrates launch of five new books by CMG. Editor. 40th anniversary The Business Times (BT) marked 07-Jun-16 12-Jul-16 its 40th anniversary with a series SPHMBO expands outdoor digital Sphere Conferences launches of events throughout the year advertising media with VivoCity inaugural Hospitality Investment – The Business Times Leaders SPHMBO expanded its out-of-home Conference Vietnam 2016 Forum in May, The BT Salute advertising reach through Sphere Conferences launched the Enterprise Gala Dinner in July a collaboration with VivoCity. inaugural Hospitality Investment and a commemorative concert in New digital advertising screens Conference Vietnam 2016 in September, titled “Jazzy Business” were set up in VivoCity – the Mega Ho Chi Minh City, Vietnam. featuring veteran musicians Screen in the atrium, three other The discussion topics at the Jeremy Monteiro and Frances Yip.
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