Brand Management Platform

Build Powerful Brand Experiences

1 Brandfrontify.com Management Platform Whitepaper Who is Frontify? 3

What is Frontify? 4

Why Frontify? 5

Products 6

Use Cases 17

2 Brand Management Platform Whitepaper Who is Frontify?

We create the best and most user-friendly brand management platform – a platform that enables anyone to deliver compelling and consistent brand experiences.

3 Brand Management Platform Whitepaper What is Frontify?

Frontify provides an all-in-one brand management software for increased brand consistency, efficiency, and design collaboration. It’s the single source of truth for all your digital assets, enriched with guidelines, bringing interdisciplinary users clarity in an otherwise complicated brand world.

Style Guide Media Library Pattern Library Workspace Publisher

Cloud-based One place for every Design system for Interdisciplinary Templates for on-brand brand guidelines digital asset digital eff iciency collaboration platform marketing materials

Learn more Learn more Learn more Learn more Learn more

Single Source of Truth

4 Brand Management Platform Whitepaper Why Frontify?

Maximize brand consistency Involve others, while maintaining oversight through centralization Maintain a space that balances brand re- Centralize your brand essentials and give strictions with the freedom to create. them a place to call home. With a living Style Manage the access and editorial rights of Guide at the core, coupled with dynamic all stakeholders, and decide who can access asset libraries, you have the power to create a what (and for how long). With the Frontify single source of truth for your brand. Frontify Workspace, uncomplicated feedback and enables all touchpoints to align – clarity and prototyping features extend your brand consistency in action. governance to include design projects.

Lose redundancy, boost efficiency, and get things done Working with Frontify makes sharing brand materials with stakeholders faster and easier. Everyone can locate the right, always-up-to- date assets, with instruction on what, when, and how to use them. Save precious time and energy with Frontify’s scalable solutions, so you can do what you do best – developing your brand.

5 Brand Management Platform Whitepaper Products

6 Brand Management Platform Whitepaper Style Guide

Define your brand’s core with cloud-based brand guidelines. Improve brand consistency by documenting brand essentials such as design principles, visual assets, and tone of voice.

Style Guide Media Library Pattern Library Workspace Publisher Cloud-based brand guidelines One place for every Design system for Interdisciplinary Templates for on-brand digital asset digital eff iciency collaboration platform marketing materials

7 Brand Management Platform Whitepaper Smart Content Blocks Personalization & Customization Logo & Images Branded Login Page Color Palettes Notification Emails Typography Schemes Personalized Design Custom Domain Usability Flexible Structure Scalability Inline Editing Content Referencing Predefined Templates Multi-language Support Content Suggestion Multi-brand Structure Connected Solutions Sharing & User Management Internal Sharing Security Public Sharing User Management Roles & Permissions Single Sign-On Platform Analytics Exports & Creatives Print Production Cover Page PDF Export Templates Marketing Materials Fully Customizable

8 Brand Management Platform Whitepaper Media Library

Centralize every digital asset; create, structure, locate, and expand collections of imagery and videos – building blocks for the creation of compelling touchpoints.

Media Library Style Guide Pattern Library Workspace Publisher One place for every Cloud-based digital asset Design system for Interdisciplinary Templates for on-brand brand guidelines digital eff iciency collaboration platform marketing materials

9 Brand Management Platform Whitepaper Search & Find Assets Metadata & Licensing Smart Search Licensing Customized Filters & Facets Metadata Smart Folders Bulk & Auto-action

Collections & Asset Relations Sharing Collections Invite-links Asset Relations Temporary Invites Embedding Asset Management File Organization & Previews Increased Control & Scalability Import & Export Files Inherent Back-ups & Redundancy Versioning Flexible Cloud Storage Expansion Asset Transformation Reduced Risk

Asset Protection Download Requests Expiration Dates Watermarks

10 Brand Management Platform Whitepaper Pattern Library

Build a design system for digital efficiency; synchronize it with your existing UX repository or create patterns from scratch. Make sure no one needs to reinvent the wheel ever again.

Pattern Library Style Guide Media Library Workspace Publisher Design system for Cloud-based One place for every digital eff iciency Interdisciplinary Templates for on-brand brand guidelines digital asset collaboration platform marketing materials

11 Brand Management Platform Whitepaper Pattern Management Pattern Workflow Quicker Rollouts Pattern Creation with Workflow Build a Flexible UI Pattern Library Connecting Interdisciplinary Teams Strengthen Teams by Coordinating Work Enhance Patterns by Adding Context

Visual Presentation of Your Code Pattern Library API Code & Visuals Brought Together Enrich Your Patterns Seeing is Believing UI Pattern Automation Confirm Your WorkWorks Goodbye Code Duplication Teamwork Security Cloud-based

12 Brand Management Platform Whitepaper Workspace

Discuss and iterate on projects and designs with an interdisciplinary collaboration platform integrated with custom workflows; simplifying feedback loops, approvals, and prototyping.

Workspace Style Guide Media Library Pattern Library Publisher Interdisciplinary Cloud-based One place for every Design system for collaboration platform Templates for on-brand brand guidelines digital asset digital eff iciency marketing materials

13 Brand Management Platform Whitepaper Asset Management Prototyping Design Project Overview Prototyping & Interaction Asset Overview Templates & Fixed Areas Flexible Management Share Prototypes

Feedback & Approvals Smart Layers Annotations Colors & Measurements Versioning Style Guide Integration Request Feedback & Approvals UI Pattern Layer Integrated Notifications Sketch Integration Design Collaboration Connect Sketch Workflow Libraries Useful Templates Access All Fonts & Colors Delegate Work

14 Brand Management Platform Whitepaper Publisher

Create customized templates for various marketing materials, define what can be modified, and allow interdisciplinary users to independently set up on- brand assets in seconds.

Publisher Style Guide Media Library Pattern Library Workspace Templates for on-brand Cloud-based One place for every Design system for Interdisciplinary marketing materials brand guidelines digital asset digital eff iciency collaboration platform

15 Brand Management Platform Whitepaper On-brand Marketing Collaterals Define Editable Elements Increased Consistency You’re in Charge Reuse Designs Share Your Vision

Streamlined Design Journeys Web & Print Efficiency Publisher for Online Centralization Publisher for Offline

Templates Creating Templates Using Templates

16 Brand Management Platform Whitepaper Use Cases

17 Brand Management Platform Whitepaper Brand Portal

With the Brand Portal, you’ll discover one single source of truth for all your branding needs. It’s a complete solution, combining every branding necessity in one place.

Style Guide Media Library Pattern Library Workspace Publisher

Cloud-based One place for every Design system for Interdisciplinary Templates for on-brand brand guidelines digital asset digital eff iciency collaboration platform marketing materials

Products Included

18 Brand Management Platform Whitepaper Centralize brand essentials

Centralize your brand guidelines; know Set up easily searchable asset libraries what to use where, and how with custom metadata, licensing info, and expiration dates Streamline your use of UI patterns with a cloud-based library of reusable code Create workflows to iterate assets and designs, and build dynamic prototypes

19 Brand Management Platform Whitepaper Digital Asset Management

With DAM, you’re able to manage all your digital assets, brand guidelines, and stock images with one single software. Make the most of it when you create curated collections and categories, automate tasks, and set asset approval lanes.

Style Guide Media Library Pattern Library Workspace Publisher

Cloud-based One place for every Design system for Interdisciplinary Templates for on-brand brand guidelines digital asset digital eff iciency collaboration platform marketing materials

Products Included

20 Brand Management Platform Whitepaper Organize your files

Create one place for all brand assets, Work collaboratively, and create on-brand centrally located in the cloud marketing publication templates

Build collections and libraries for specific Search assets by keywords or attributes, asset types, projects, or markets and reuse them for new projects

21 Brand Management Platform Whitepaper Digital Productivity

Streamline all aspects of your online journey to boost digital productivity for faster digital project rollouts, reusable patterns, and a cohesive digital ecosystem.

Style Guide Media Library Pattern Library Workspace Publisher

Cloud-based One place for every Design system for Interdisciplinary Templates for on-brand brand guidelines digital asset digital eff iciency collaboration platform marketing materials

Products Included

22 Brand Management Platform Whitepaper Reuse UI patterns

Stop reinventing the wheel; create Increase project rollout speed with a code once, document it, and reuse it cohesive, digital ecosystem available to all

Store your code snippets in cloud-based Connect your local development UI libraries, where everyone can find them environment with Frontify, using our API

23 Brand Management Platform Whitepaper Project Collaboration

Improve design collaboration and prototyping with automated information management, seamless development handovers, and hassle-free review rounds – teamwork as it should be.

Style Guide Media Library Pattern Library Workspace Publisher

Cloud-based One place for every Design system for Interdisciplinary Templates for on-brand brand guidelines digital asset digital eff iciency collaboration platform marketing materials

Products Included

24 Brand Management Platform Whitepaper Be better together

Centrally document your brand guidelines, Create dynamic prototypes, increasing and govern them, using in-app analytics the speed of development handovers

Simplify design collaboration with custom Automate tasks and responsibilities; the workflows for iterations and approval base of every efficient, successful project

25 Brand Management Platform Whitepaper Centralized Design System

With a Design System, you can introduce a proper design workflow, based on iterative collaboration by massively reducing the time to market of any rebranding or redesign project.

Style Guide Media Library Pattern Library Workspace Publisher

Cloud-based One place for every Design system for Interdisciplinary Templates for on-brand brand guidelines digital asset digital eff iciency collaboration platform marketing materials

Products Included

26 Brand Management Platform Whitepaper Ensure design accessibility

Increase design efficiency

Introduce a proper design workflow, Utilize our Sketch integration to share based on iterative collaboration design source files directly from Sketch

Massively reduce the time to market Scale global design teams by documenting of any rebranding or redesign project a universal or market-based design system

27 Brand Management Platform Whitepaper CI/CD Guidelines

With CI/CD Guidelines, you can create beautiful web-based brand manuals in minutes, while improving overall quality and brand consistency, through centralized updates and shareable assets and guidelines.

Style Guide Media Library Pattern Library Workspace Publisher

Cloud-based One place for every Design system for Interdisciplinary Templates for on-brand brand guidelines digital asset digital eff iciency collaboration platform marketing materials

Products Included

28 Brand Management Platform Whitepaper Ensure design accessibility

Stay brand consistent

Create web-based brand manuals in Base your brand guidelines in the cloud; minutes; one source of truth for your brand share the newest version – always

Increase brand consistency by documenting Share guidelines with external agencies, guidelines, fonts, icons, and assets or internally, in a matter of seconds

29 Brand Management Platform Whitepaper Web & Print Publishing

With Web & Print Publishing, you can centralize all brand visuals, and give them life, without ever leaving your ecosystem. Build brand- consistent marketing materials, customized for various targets, with templates for fast and efficient rollouts.

Style Guide Media Library Pattern Library Workspace Publisher

Cloud-based One place for every Design system for Interdisciplinary Templates for on-brand brand guidelines digital asset digital eff iciency collaboration platform marketing materials

Products Included

30 Brand Management Platform Whitepaper Ensure design accessibility

Create on-brand collateral

Create design templates in Sketch or Use templates for social media, ads, InDesign, and enable people with or without or any other online-related material design experience to use them Create production-ready PDFs directly Build design templates with custom rules in the Frontify environment and restrictions for editing, ensuring design consistency

31 Brand Management Platform Whitepaper BMPW-EN-07-2019

Frontify is Made With Tons of Swiss Chocolate

32 Brandfrontify.com Management Platform Whitepaper