CAREER TRACK: Product & Brand

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CAREER TRACK: Product & Brand Management ______________________________________________________________________________ Product and brand management is an organizational system with persons called product managers who are responsible for all marketing activities associated with a single brand or small family of products. The product or brand manager is involved with the creation, execution, and modification of strategies and tactics to make the product successful in the market place. The product or brand manager orchestrates the activities of advertising, sales promotion, personal selling, publicity, marketing research, packaging, production, scheduling, and distribution. Careers in product and brand management attract high‐potential, well‐ motivated individuals who accept broad responsibilities easily and with little supervision, communicate will with other people, are willing to do some traveling, and thrive on constant change. Starting salaries are good, with career and compensation advancement based on achievement. The product and brand management career track is designed to provide knowledge of marketing management and good human relations skills to those students who plan to work as marketing assistants, assistant brand managers, product of brand managers, or marketing managers. CAREER TRACK CLASSES 22 units REQUIRED IBM 402 Product and Brand Management 4 IBM 431 Management of Marketing Channels 4 IBM 307 Promotional Strategies 4 RECOMMENDED (Must take a minimum of 10 units) IBM 308 Retail Management 4 IBM 316 Marketing of Services 4 IBM 326 Interactive Marketing 4 IBM 327 Sales Promotion 4 IBM 403 Electronic Commerce 4 IBM 405 Advertising Management 4 IBM 433 Evaluating Advertising Effectiveness 4 IBM 441/442 Internship in Marketing (choose among 1‐4 units as needed) 1‐4 IBM 470 Consumer behavior in the International Arena 4 .

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