Council on Corporate Brand Management
Why We Meet:
Comments from The Council on Corporate Brand Management is a forum for off-the-record discussion focused on members of the key branding issues and state of the art management practice. Through the exchange of ideas and Brand Council: knowledge, the group seeks to enhance the professional development of its members and improve the corporate brand management function. Members also advise the Board on its communications research and meeting program. "The council has been tremendously valuable Membership Eligibility: for me and my organization. The open Members must be the senior branding, advertising, marketing, marketing or external exchange of best communications executives from their companies. practice and toughest Members must also be employed by companies that are members of The Conference Board struggle 'stories' acros and that are qualified for Council representation under the board’s policy governing such s varied industries has eligibility. made us all better equipped with Topics Discussed: solutions for our Developing Your Corporate Brand Plan companies. The ability Business and Social Implications of Building Your CSR Brand to connect face to Developing the Brand Scorecard face, e-mail forums Communications as a Vehicle for Operationalizing Your Brand between meetings and Managing Your Brand in New Markets, with New Customers even blogging offers Major Political Trends That Could Affect Your Brand: Crafting, Targeting and Controlling me great flexibility Your Message for exchanges with the Living the Brand: Strategies and Tactics for Internal Branding group. " Managing Your Brand for Customer Loyalty and Retention BOB O’KEEFE Brands, Budgets, and Building Your Case for Brand Support with Executive Management AMERICAN AUTOMOBILE What Branding Executives Need to Know about New Media ASSOCIATION Customer-Centric Innovation to Drive Growth The Theories of Core & Adjacency Growth and Disruptive Innovation-Implications for Brand Managers Innovation to Drive Business Growth and Build Powerful Brands Does Brand Management Function in a Six Sigma World? Managing Your Brand in China
Meetings Per Year: 3 Annual Membership Dues: $5,300
Partial List of Member Companies: 3M, Air Products and Chemicals, American Automobile Association, Computer Associates International, Deere & Company, Eaton Corporation, Eli Lilly, FedEx Services, FM Global, Ketchum, Lockheed Martin, Ritz Carlton For more information: Elona Pira (212) 339-0484 [email protected]
Upcoming Meeting: May 13-15, 2009 Hosted by FM Global in Chicago September 23-25, 2009 Hosted by Cargill in Minneapolis February 23-25, 2010 TBD