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D B J C Journal of Business Research Jain Spire a QUARTERLY PUBLICATION of DBJC ISSN : 2248-9711 D B J C Journal of Business Research Jain Spire A QUARTERLY PUBLICATION OF DBJC ISSN : 2248-9711 Vol. I No. 1 Issue No. 16 Price `. 100 January - March 2015 CONTENTS P. Sl.No. Name Title No. Factors infl uencing welfare measures in Atomic power plants – 1 G. S. MAHESWARI Analysis 2 A Relationship between HR practices and Organizational 2 R. Geetha Lakshmi Effectiveness: A Study with Reference to Private Hospitals in 7 Chennai Impact of Strategic HRM Practices on Employee Performance 3 N. Sumathi (A Study with special reference to select Private Companies in 16 Chennai) A relationship between investors behaaviour and Risk Involved in 4 M. Arul 25 Investments Factors infl uencing Emotional Intelligence of Employees in private 5 V. Krishna Kumari sector Life Insurance Company - A Study with reference to the 33 Chennai City Women Career Progression to Corporate Board Rooms – The 6 Bharathi Ravi 43 Indian Scenario Analysis of Employability Skills of Undergraduate Engineering 7 M. Radhakrishnan Students in view of Employers Perspectives 49 An Empirical relationship between Corporate Ethics and Employee 8 L. Devi Priya 56 Commitment in IT Companies 9 S.Arumugam Customer perception towards online shopping in Chennai City 64 Factors infl uencing TQM Practices in Manufacturing Sector – A 10 Ayeswarya R.B Study with reference to Chennai 71 The role of Personality on perceived diversity climate among 11 P.C.Gita employees in organisation 81 A Study on the Effectiveness of Induction Training Program 12 Dr.U.Amaleshwari Process in CAPGEMINI.S.A 95 A Study On Customer Satisfaction Towards Aquaguard Water 105 13 Dr. S.Pandiaraj Purifi er Products In Chennai An Emprical Analytics on the Marketing Intricacies and Nuances of 14 B.Suganya 114 Social Media Marketing in Purchase Decision Marketing of Self- Help Groups Products in Kancheepuram District 15 Mr. M.D.Palanivel of Tamilnadu 123 D.B. Jain College From the Editor’s Desk Happiness is when what you think, What you say and what you do are in harmony” - Mahatma Gandhi “Never Worry about numbers. Help one person at a time, and always start with the person nearest you” - Mother Teresa “That some achieve great Success, is proof to all that others Can achieve it as well” - Abraham Lincoln “Truth is the only safe ground to stand on” - Elizabeth Cady Stanton “Coming together is a begining. Keeping together is progress Working together is success” - Henry Ford “You grow more when you get more people’s perspectives - Mark Zuckerbery, the co-founder of Facebook Learning is both art and science. Once can become learned on the successful quest for knowledge and relating the knowledge to practice. It is important to learn how to learn rather stuffi ng one’s head full of all facts and fi gures that might be outdated. No doubt that certain amount of facts is necessary, but having the skills and ability to appropriately learn is also equally critical. DBJC would be happy to see this journal as a common platform for appropriate learning. One of the key objectives of research is its usability and application. This journal attempts to be worthy of these objectives by documenting and sparking a debate on research studies that focused on various functions of management in context of different verticals. Factors infl uencing Welfare measures in Atomic Power Plants a relationship between HR Practices and organizational Effectiveness. Impact of strategic HRM practices on Emplayee performance, Investors behaviour and Risk, Emotional Intelligence, Women Career progression to corporate Board, Emplayability skills of undergraduate Engineering students, corporate ethics and emplayee comitment, customer perception towards online shopping, effectiveness of induction training program, customer satisfaction towards Aquaguard water purifi er, empirical analysis in the marketing intricacies and numbers of social media marketing in purchase decision. DBJC Journal of Business Research (Jainspire) is committed to expanding research frontiers and it encourages submission of high quality manuscripts with innovative ideas. Expanding its horizon will further enhance the quality and the journal will continue to provide an outlet for established and rising scholars to publish innovative research papers. Best Wishes and Season’s Greetings Dr. M. Sakthivel Murugan Editor DBJC Journal of Business Research 1 D.B. Jain College Factors infl uencing welfare measures in Atomic power plants – Analysis G. S. MAHESWARI, DR. M. CHANDRAN, Research Scholar, Head of Department, Dept. of Commerce, Vel’s University. Dept. of Commerce, Vel’s University, Pallavaram. Chennai. INTRODUCTION According to Urwick L.F. “Business houses are made broken in the long run not by market, capital, patents or equipment but by men” the term welfare suggests the state of wellbeing and implies wholesomeness of human being. Arthur James Todd emphasis Labour welfare means anything done for the comfort and improvement, intellectual or social of the employees over and above the wage paid which is not a necessity of the industry. Employee welfare measures increase the productivity of organization and promote healthy industrial relations thereby maintaining industrial peace. The social evils prevalent among the labours such as substance abuse, etc. are reduced to a greater extent by the welfare policies. The labour investigation committee (1946), employee welfare means “anything done for intellection physical moral and economic betterment of the workers, whether by employers, by government or by other agencies, over and above what is laid down by law, or what is normally expected on the part of the contacted benefi ts for which workers may be bargained. Brief literature review Monetary benefi ts Monetary employee welfare measures includes pay and allowance , dearness of pay, washing allowance, non-practicing allowance, special allowance, update allowance, transport allowance, travelling allowance, incentives, compensation and benefi ts. Dr. Nadeem sohail, Aysha muneer, Yasir Tanveer, Jussain Tariq (2011) in their study focuses retention of employees its benefi ts and factors that may help to retain the best talent of the organisation, the study proves signifi cant relationship between compensation and working environment. Monetary benefi ts boost their perception and involvement in their respective jobs. Pooja misra, Neetirana, Varsha dixit (2012) in an innovative study aims at ascertaining the compensation infl uence key outcomes like job satisfaction, performance, skill acquisition intent of employees. The researcher concludes that the fi nancial and non-fi nancial benefi ts pulls the employees to have job involvement and job satisfaction and true refl ection of performance and increase productivity level Ayesha Yadeen (2013) in an innovative study aimed at ascertain to infl uence the good compensation system like valid pay, recognition promotional opportunity and meaningful work the fi nding have shown that the pay and promotion opportunities and meaningful factors of compensation management which direct effect on Job satisfaction. Monetary welfare measures to attract and motivate the employee and increase the productivity of organisation and promote industrial relations thereby maintain industrial harmony. 2 D.B. Jain College Non-Monetary benefi ts Non-monetary benefi ts includes medical facilities, leave, travel concession sponsorship for higher education scheme, membership of professional institutions scheme, children education allowance, reimbursement, cable TV expenditure scheme, recreational facilities. D.Nageshwar Rao & K.Jyothimai (2012) in an innovative paper directly measures. The employee’s attitude regarding the welfare measures provided in coal mines industry. The fi nding of the study revealed that the perception of employees may increase the employee’s involvement in their respective jobs and this may decrease the confl ict among the employees and employer. Mr. Raj Kumar (2014) in an innovative study aimed at ascertaining the infl uence of motivation towards the enriching assets of the organisation. The morale of the employees is expressed to boost by reducing stress among the employees.The welfare facilities help to motivate and retain employees this ensures employee satisfaction result in increased effi ciency. Mrs. Jebaseelinovaleena (2014) this study is aimed at ascertain the infl uence of employee’s welfare measures on jobs as well as organisation. This study about employee satisfaction of IT cycles towards their safety and welfare measures. The fi ndings of the study revealsthat the employees satisfi ed withtheir safety and welfare measures provided by the organisation Organizational performance An analysis of a company's performance as compared to goals and objectives. Within corporate organizations, there are three primary outcomes analyzed: fi nancial performance, market performance and shareholder value performance (in some cases, production capacity performance may be analyzed).There is no doubt that now a day attracting and retaining talented employees is a crest priority for any organization because talented employees positively impact on the performance of organizations. Bateman & Strasser (1984) found some reasons for studying the loyalty and include “(a) behaviors, attitudes of employees, (b) employee’s job and accountability and (c) performance of employees. Binoy joseph joseph injodey and RajuVarghese (2009) this paper examine the structure of a welfare state rest on its social security fabric government, employers and trade unions have done a lot to promote the betterment
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