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How To Help Your Child Model Find Success

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Here’s what working models say about assignments they’ve got through the Talent Management Group Welcome... FEATURES Jake working with my on site contact It may be winter, but things are defi nitely 04 Model Diversity Talent Fee: £145 Soni for Sharan, aged 14 who I found to be very helpful hotting up here in the world of Talent Ref:Z252295 Talent Fee: £565 and fun to work with. It was Continues To Rise Ref:P254860 also nice to be recognised Management – there’s always a need for Over the last few years PROMO MODELLING on numerous occasions from people with the right look, the right skills, we’ve been very happy to RECOMMENDING TALENT my appearance on celebrity and clients continue to come to us every The modelling assignment for MANAGEMENT Come Dine With Me. I look note a trend towards the Talent Management, which forward to the next assignment day for help in fi nding them. use of more diverse models The modelling assignment for from Talent Management. involved promoting Aaduki This issue of Image aims to inspire your within the fashion sector insurance at a posh venue Talent Management was a in Watford, felt good. My job very positive experience for Georgia ambitions, help you realise your dreams of involved giving out info in a my daughter Sharan. Lots of Talent Fee: £120 a life in front of an audience or the camera 07 iPad Fashion First help and advice was provided Ref:A522863 pair of logo covered boxers. lens… and, as always, we’ve some sensible Fashion’s fi rst iPad-enabled in terms of what the shoot advice on looking good and staying Amy for Elsie aged 1 was for, drinks and facilities. GOOD HOUSEKEEPING point of sale system Talent Fee: £120 The people on the photo MAGAZINE MODEL healthy too. Ref:P236853 shoot were very friendly and 12 Child Models Sharan enjoyed it .She was a I signed up with Talent We look forward to working with you in the A SUNNY BABY bit concerned about what the Management for some coming months… Improve The shoot would involve at fi rst, extra cash and to gain Effectiveness Of Elsie did a photoshoot but when the client spoke to new experiences. My fi rst advertising sunblinds for her, she was perfectly OK. I modelling assignment was to JENNIFER Advertising DENBY - Talent pushchairs. She had to sit in a would recommend others join do a catwalk show in Croydon Using child models of Talent Management and look modelling clothes for the Good Management few different pushchairs with Public Relations forward to working with the Housekeeping magazine. At all ages in advertising various blinds attached to Manager them. She was very patient agency in the future. fi rst I was excited, then, as can improve both the and happy, and really the time drew nearer, a little likeability and recall of their enjoyed the experience. The David nervous as had I never done campaigns photographer and organiser Talent Fee: £130 anything like this before! On were very good with Elsie Ref:A261061 the day I met up with fi ve and made her feel very other models all ready for the 13 How To Help comfortable. A male model BEING RECOGNISED! assignment. They were a great Your Child Model did a few photos with her and bunch of ladies and felt at he was equally as good with I really enjoyed the modelling ease immediately, the time fl ew Find Success assignment at the Ricoh by with a practice run which her. She was very content to Modelling isn’t just for grown be with everyone. arena. I was asked to help included six outfi t changes promote Aaduki, an insurance and displaying the clothes on 08 and in ups company. I was dressed in the the catwalk. Then we had the Aaduki branded shorts and show! I would defi nitely do the news... 14 How To Simplify spoke to visitors handing out something like this again, it was promotional literature. The best good fun and I also earned Real Beauty, David Your Washing & thing about the assignment some extra cash. I found the Cameron, Zombie Boy, Body Care Routine was the opportunity to engage assignment well organised and British Style Awards, Toy with a section of the public would recommend to others Guide For Differently- Read how few personal that I have not worked with to give it a go purely for the Abled Kids, Grey Hair, care products you actually previously and the chance to experience of it all! need meet some really interesting Cosmetic Surgery ... people. I particularly enjoyed

2 IMAGE Winter 2011/12 2011/12 IMAGE 3 Invite a friend to apply as a model with you... .com FEATURE

Model Diversity Continues To Rise

London Fashion Week is not just diversity on the catwalk and it ‘Adopted Culture’ designs at about exciting new looks and seems that voices like hers are African Fashion Week London. cutting edge designs, it is also a being heard, as modelling jobs When asked for her advice to refl ection of the fashion world’s continue to open up for a far aspiring models last month she current views on diversity within more diverse selection of looks. told Pauline Long of The Afro the modelling industry. This a situation that everyone in News: “Whatever you do just be the Talent Management offi ces humble, stay positive and keep Talent Management has believes to be a move in the knocking until an opportunity always been a great believer in right direction. opens; that’s my advice.” an inclusive attitude to fashion and modelling, so we always When Talent Management The same appears to be true watch the catwalks and checked out the of plus size models. When campaigns with great interest Encyclopaedia Of Model discussing the reaction to when fashion week comes Names & Origins (Released an image of her which was around and over the last few By Modellounge & GQ) featured in Glamour Magazine, years we have been very we were delighted to see vibrant plus size model Lizzie happy to note a trend towards so much ethnic and racial Miller told the guardian she felt the use of more diverse models diversity caught on camera “that the world is hungry to see within the fashion sector. in association with this year’s pictures of normal women”. catwalk shows. Models from Work fl ooded in for Miller after When Talent Management Brazil, Sudan, China, Holland, her shoot was featured and she favourite Jourdan Dunn fi rst Australia and, it seems, almost has not looked back. took to the catwalk at Prada’s every other country between, Autumn/Winter 2008-2009 show So, if you have ambitions to introduced themselves to in Milan she was the fi rst black become a model but feel that viewers in this short fi lm. model to have been used by your look may not be classic the label in 13 years, when Talented designer and top enough for the kind of work had walked model Nana Afua Antwi was you would love, think again, for the famous brand in 1997. scouted to walk in last year’s it may just be worth pursuing Single mother Dunn is now a London Fashion Week and this your dream! campaigner for more ethnic year she showcased her own

4 IMAGE Winter 2011/12 2011/12 IMAGE 5 Invite a friend to apply as a model with you... .com Looking for models? iPad Fashion First Being huge fans of Coast, Oasis, Warehouse and Karen Millen, the models at Talent Management are loving the fact that they can now buy clothes in-store using fashion’s fi rst iPad-enabled point of sale (PoS) system!

Our Assignments Team are waiting for your call - you’ll be surprised at our rates and selection of men, women & children nationwide. 0871 224 6000 www.modelsdirect.com If you’ve ever been annoyed when you fi nd that collaborative trial with Aurora is an perfect dress, but they don’t have it in your size, example of multichannel at its best. The insights then you too will appreciate this new system as we gain here will help shape the future of fashion much as us. Supplied by BT Expedite, it allows shopping. Shoppers and retailers are now sales associates to quickly and easily access reaping the benefi ts that an integrated store and the brands’ web sites anywhere in the store, on-line experience delivers.” check product availability across the UK and At the moment, it’s being piloted in London and place online orders where the right stock is not Oxford in eight Aurora Fashion stores for its Coast, immediately available. Not only does it shorten Oasis, Warehouse and Karen Millen brands. If queue times and make paying mobile, it also you live nearby, go check it out and let Talent frees up sales assistants so that they can help us Management know what you think! with styling advice and fashion suggestions!

Charleen Benson, Director of Store Consulting Services at BT Expedite, said: “This latest

2011/12 IMAGE 7 Invite a friend to apply as a model with you... .com *UK BT landline calls, to the above 0871 number will cost no more than 10 pence per minute. Calls from mobiles and other networks may vary The hottest news from the Talent Management Group For the latest headlines log on to talentmanagement.com/modelling-news

“Real Beauty Is Good For Child Models Talent Management Model In Toys“R”Us Hayley Fronts YUKO’s New Anti- Business,” Says Caryn Franklin Toy Guide For Frizz Campaign Caryn Franklin, co-founder of All than younger market segments. Older women and of course curvier Differently- Walks Beyond the Catwalk and former Moreover, research demonstrates women are good for increased One of Talent Management’s female also for her well looked after hair fashion editor and co-editor of i-D that aging does not reduce fashion quarterly returns.” Abled Kids Win models Hayley, 22, has just been – which has to be the secret to any Magazine, has recently talked about interest among individuals.” chosen to front YUKO’s new Anti-Frizz great hair model! real beauty being good for business in While we’ve witnessed many hair treatment campaign. her latest Huffi ngton Post blog. So there you have it – women over designers and companies, such as Hearts 40 do not respond to advertising Ultimo, New Look and Dove, use Anti-Frizz is an Franklin noted that research released aimed at young women, but instead ‘real’ models of all shapes, sizes, Talent Management has been really innovative this month by Judge Business School respond strongly to fashion imagery ages and ethnicities, we at Talent impressed by the new Toys“R”Us Toy new Japanese reveals that when fashion imagery directly aimed at them. This may Management hope that more will Guide for Differently-Abled Kids®. hair treatment features a range of women in size seem obvious to some – so why then follow suit and Barry’s research Not only does the cover feature that semi- and age, “it’s not only considerate do some companies continue to fi ndings will make a positive impact actress and philanthropist Eva permanently practice, and good for female self alienate the majority of their target on the modelling scene. Longoria, but also child model Elijah smoothes away esteem… IT’S GOOD FOR BUSINESS”. market by not only using young, thin De La Cerda, a 5-year-old boy with frizz, leaving models, but by also using airbrushing Down syndrome from Fresno, CA. hair more Ben Barry, Phd Graduate of the and post production techniques that manageable Judge Business School, Cambridge make women feel inadequate? Following in the footsteps of and healthy University, has just fi nished his study previous guide cover models, looking. This of consumer behaviour – in which he Franklin commented: “In this age including Whoopi Goldberg, Holly technologically researched 3000 women in Canada, obsessing, wrinkle-fearing industry, Robinson Peete and Maria Shriver, advanced the US, and the UK – and found that where bodies more than two Eva Longoria has strong ties and a formula was over 90% of women between 40-65 decades old are considered ill-suited deep passion for the special needs created by years old had “increased purchase to stalk the runways or adorn the ad community. One of her sisters was YUKO, the intentions for a fashion product when campaigns or fashion editorials, a born with developmental disabilities, pioneers of the advertisement featured models little hard nosed number crunching which inspired her to establish thermal hair refl ecting their age and size”. comes to the rescue! Eva’s Heroes in 2006 – a nonprofi t straightening, organization dedicated to providing and features Barry added: “Women over 40 years “Business and corporate behaviour, opportunities for individuals with breakthrough old possess more overall spending long considered the enemy of special needs to interact, play, learn ingredients power than any other age group and creativity, will lead the change and Ultimo’s 7 ‘Real’ Models Chosen For and enrich their lives. including a they spend more on women’s apparel all because the survey says ‘yes’! New Range unique blend “Growing up in a tight-knit family of silk, soy and and watching my sister face – and wheat, that overcome – everyday challenges, control and Zombie Boy I came to understand the critical improve hair Cameron Moves To Protect Child importance of teamwork and texture, sealing socialization in the development of in nutrients for a Models And Children Models For differently-abled individuals,” said shiny fi nish. Longoria. Concerns over the sexualisation of children in advertising – such as the Jours Dermablend We think Hayley Talent Management model Hayley fronts YUKO’s new Après Lunes campaign which featured child models posing in make up and “The Toys“R”Us Toy Guide for and her bouncy anti-frizz campaign lingerie – have led David Cameron to hold a child advertising summit this ‘Go Beyond Differently-Abled Kids helps foster locks have month. inclusive play environments by done a great The Cover’ Ad featuring toys that kids with special job advertising this treatment and If you’re like Hayley and take pride in A new website, run by media regulators in the UK, has now been created to needs can enjoy alongside siblings are pound to see her featured on your hair, then you could think about How do you judge a book? That’s allow parents to be more proactive in protecting their children from viewing and friends. I’m so honoured to the salon’s homepage too, at www. signing up as a hair model with Talent the evoking opening line to the new inappropriate material. You can fi nd out more by visiting www.parentport.org.uk. appear on the cover and lend yuko-london.com. Management too – you never know, ‘Go Beyond the Cover’ campaign The website allows parents to share views and make complaints if they feel that my support to Toys“R”Us for this it could be you fronting YUKO’s next video from Dermablend Professional Of course, this is not the fi rst time something they saw was unsuitable for children, but Cameron has also placed project.” big hair campaign! emphasis on businesses taking the initiative by doing more to regulate themselves Coverage Cosmetics. Hayley has been selected as a hair rather than simply responding to government-imposed bans. Toys“R”Us has been publishing the model with Talent Management In the meantime, check out the Featuring new face on the modelling guide since 1994 when customers – back in 2009 the stunning brunette Talent Management Blog for more scene Rick Genest – whose skeletal He said: “There is a growing tide of concern up and down the country among and employees were heard modelled for the Tokyo branch of images from the photoshoot. parents who, like me, are concerned about our children being exposed to all-over-body tattoos are raising him discussing the challenges of fi nding Cosmic Link. Japanese hairdressers inappropriate advertising and sexual imagery and growing up too early. I welcome to fame under the alias ‘Zombie Boy’- appropriate toys for special needs fl ew over from Japan to style and And if Hayley’s campaign image the progress being made, including the Parent Port website being launched today this original and mind-blowing video children. Since then it has become photograph Hayley, along with has sold the Anti-Frizz treatment to that will give parents a strong voice and a single hub to air their concerns about is a big hit in the Talent Management a trusted resource for parents of three of our other models. you, then head on down to YUKO’s inappropriate products, adverts or services. offi ces. children with cognitive, physical or Mayfair Salon. Prices start from £150. developmental needs. Cosmic Link told us that they selected “But we must do more, so today I call on businesses and industry to go further and Zombie Boy’s transformation has left Hayley not just for her great look, but in the new year I will again review progress because I am determined we are really us astonished, not just at the power of making changes that support parents and protect our children.” make-up, but also at the debate this ad has stirred with its powerful message.

8 IMAGE Winter 2011/12 2011/12 IMAGE 9 Invite a friend to apply as a model with you... .com The hottest news from the Talent Management Group For the latest headlines log on to talentmanagement.com/modelling-news

Children’s Book About Cosmetic Modelling Child Models Enjoy Photoshoot For ADHD Campaign Surgery, Helpful Or Inappropriate? Industry Advertising agency Tap Creative me, which I liked a lot! I really, really Not only is it great to hear that our recently came to Talent Management enjoyed my 2 days.” models had such fun on set, but it’s looking for two ‘real’ looking child also rewarding to see these children The fi rst ever children’s picture cosmetic surgery. Current trends are, Embraces Grey models aged 8-12 to front an ADHD Gemma also earned a substantial help raise awareness of ADHD. So book about cosmetic surgery ‘My encouragingly, refl ecting this view medication campaign for Flynn fee of £500 for her modelling efforts. well done Alex and Gemma from the Beautiful Mommy’ has received a with the use of ‘real models‘ on the Hair Pharma – a company that aims to re- Gemma’s mother, Ronni, told us team at Talent Management! mixed reaction from parents and increase. However, with hundreds how much her daughter enjoyed We at Talent Management have talked energise tried and trusted branded professionals who are divided on of thousands of mothers of young the shoot: “The about age diversity in the modelling pharmaceutical products. whether or not it provides a positive children still undergoing plastic assignment industry before – and while there does message to send out to the target surgery each year ‘My Beautiful 9 year old Alex and 11 year with Talent seem to be a positive improvement on market of four to seven year olds. In Mommy’ would appear to have old Gemma fi t the company’s Management this front, we still feel there is room for a world where many young people relevance for many families who, requirements perfectly and the pair was very more range age wise. already appear to be under pressure rightly or wrongly, go through the were booked into a 2-day photoshoot relaxed and about their physical appearance and process and have to deal with the in Cambridge. On the shoot days, the professionally are, for example, aspiring to recreate issues that it can raise. Many children models were required to pose in a conducted. the impossible look of airbrushed of those undergoing surgery will notice variety of everyday situations in order The client and models and celebrities, this is indeed associated bandages, bruising or an to highlight the medication’s benefi ts. photographer an emotive subject. altered appearance and this is likely were very helpful be unnerving Alex, who was paid a modelling fee and Gemma for them, even of £510, told us how the day went: was very relaxed if their parent is “I loved the modelling assignment and loved the happy with the with Talent Management! Everyone two days.” fi nal result. So, was so nice. It felt great; I was a star Talent Management models Alex & Gemma feature in could a book for the day! Everyone fussed over Flynn Pharma’s ADHD medication campaign that confronts these issues provide a positive way to Mature Model Valerie Top Models Donate A help children of cosmetic Pain Models This Day’s Salary To Charity surgery patients That’s why we’re happy to see that a deal with their number of new fashion campaigns, Season’s Trends at 67! At Fashion Week, Danish model Freja Beha Erichsen feelings? and American model Arizona Muse decided to donate a Controversial childrens book ‘My Beautiful Mommy’. including those from Marks & Spencer, 67 year old mature model Valerie Pain has most defi nitely day’s salary to Doctors Without Borders – an international Elizabeth Berger Nivea and Clarks, feature mature bucked the so called ageism trend in the modelling medical humanitarian organisation working in nearly 70 is quoted in The models in their 40s and 50s rocking industry by recently featuring in a commercial show at countries to assist people whose survival is threatened by The book, which is intended to guide Daily Beast as saying: “If the mother naturally grey hair. Pavillions Birmingham. violence, neglect, or catastrophe. children through the experience of a is determined to pursue cosmetic Caryn Franklin, co-founder of All parents’ cosmetic surgery, was written surgery, I think it’s terribly important to Walks Beyond the Catwalk, recently Modelling a shorter length black, white and red dress, Backstage at the Balmain show, the young models put by cosmetic surgeon Dr Michael discuss it with the child.” commented on how age is represented with a fi tted red jacket, from this season at HOBBS, we a short video together with ModTV in an attempt to help Salzhauer and illustrated by Victor in advertising: “Our culture is fearful of at Talent Management found Valerie’s modelling efforts raise funds and awareness for the charity. Guiza. It tells the story of a young girl But she later adds: “Some mothers ageing, and especially ageing women. highly inspirational, showing us all that no matter what whose mother has cosmetic surgery may realize that the total burden of “On October 4th there’s a bunch of shows here in Paris,” I say, ‘Stop apologising for getting older. your age, you can still rock this season’s trends! in the form of Rhinoplasty (a nose job) the child’s anxiety might be a side Freja said, “so as models what we can do right now is just Embrace it.’ I have deliberately chosen and a ‘mommy makeover’ – which is effect of the procedure they hadn’t It’s clear we’re not the only ones loving this shift towards go to work and donate whatever we make on those shows women with grey hair for the award- the label that some give to a tummy quite thought through and that might age diversity in the modelling industry, as the mature that day to Doctors Without Borders and hopefully inspire winning initiative I co-founded, All Walks tuck and breast implant combination inspire them to postpone it until the model has found herself in big demand. Valerie, who other people to participate and be a part of it.” Beyond the Catwalk. Two of our models surgery. ‘My Beautiful Mommy’ has child is older.” began her modelling career back in the 1960s, has even have naturally grey/white hair and received criticism for content that featured in the well known All Walks Beyond The Catwalk The models are also urging the whole fashion industry, Salzhauer counters this argument women love them. may be seen as inappropriate in terms campaigns, which aims to prove how different aged, as well as those outside it, to follow suit. So Talent with the comment: “There’s a good Management encourages you to head on over to of its message to young children, for “I want young women to see that shaped and sized women can be positive role models. percentage of your readers who are DoctorWithoutBorders.org now to donate a day’s salary example, an exclamation from the beauty ages beautifully and there is dead set against plastic surgery, who And now that new research from Ben Barry, which shows or what ever you can afford. mother in the story that, following no need to feel that getting older is see it as a sign of the decadence of that women over 40 do not respond to advertising aimed surgery, she will look, “different, my something that has to be medicated, Western civilization, but when done at young women, but instead respond strongly to fashion dear—prettier!” managed with surgery or be obsessed by a properly trained board-certifi ed imagery aimed directly at them, Talent Management about,” she added. Many children these days are plastic surgeon, it really does help thinks we’ll be seeing a lot more of models like Valerie IMAGE is published four times a year by: make lives better.” expressing the desire to become a With all the current coverage on size in the future. Talent Management Ltd, 1 Hornet Court, Norwich, NR6 model or celebrity, and UK modelling 6HJ. Tel: 0871 521 2111 We would love to hear your opinions diversity, it’s easy to forget that issues agency Talent Management feels In fact, Caryn Franklin has even revealed on her ‘How www.talentmanagement.com/loop on whether you think a book like surrounding age also have an impact. strongly that ambitions like this To Look Good’ blog that she’s been working with ‘My Beautiful Mommy’ is a helpful PR Manager. Jennifer Denby. [email protected] should not lead to the negative So we think it’s great to see that the Debenhams to create more imagery of older women necessity in today’s world or a sad Printed by: The Really Useful Print Company, 7 Europa assumption that a natural look is less modelling industry is beginning to take – so keep a look out for those inspiring mature models in Way, Martinue Lane, Norwich, NR1 2EN refl ection and side effect of modern desirable than one which has been the appreciation of all ages seriously, the coming months! society that should be avoided at all Pictures: Wikipedia:Public domain image resources aided or perfected by modern day as well as differing sizes, shapes and costs. What do you think? Helpful or ‘The World Stage’, ‘Talent Management’, ‘Models Direct’ phenomenons such as airbrushing or ethnicities. inappropriate? and ‘IMAGE’ are all registered trademarks © 2011/12

10 IMAGE Winter 2011/12 2011/12 IMAGE 11 Invite a friend to apply as a model with you... .com Child Models Improve The How To Help Your Child Effectiveness Of Advertising Model Find Success

It’s offi cial, when companies featuring child models to be Modelling isn’t just for grown ups. hobbies, such as dancing or feature teen models, child far more successful than those Many potential child models singing classes, could work in their models, toddler models or that do not. The article states: will be missed by modelling favour and raise the chances baby models it vastly improves “Of the 6,000 TV ads tracked agencies as parents fi nd of them gaining work. Often, the effectiveness of their in 2010, the 1,200 that feature themselves unsure about where such past times will also naturally advertising campaigns. children are remembered 9% to begin, how to decide whether increase self confi dence as a more and liked 14% more than or not modelling would suit their positive side effect, regardless Nielsen IAG data shared on child, and who to trust within ads without children. This uplift of the level of success that the ‘Marketing Week’ website the industry to represent them they go on to fi nd as a model. is even higher for ads featuring earlier this month indicates that should they feel it’s something Never force your child to take teenagers – they are 13% more by using child models of all ages that they would like to explore. up additional activities but if remembered and 21% more in advertising, companies can you feel that you have found liked than ads without kids.” Talent Management has worked improve both the likeability and one that they really enjoy this with child models for over 20 years could be really good for them. recall of their campaigns. It goes on: “Morrisons isn’t the and is used to offering advice to only supermarket advertiser to If your child enjoys being the This trend was highlighted in the parents who would like to give centre of attention or is a natural have success featuring children. their offspring the best chance of ‘Viewpoints’ article by fi gures performer, consider appropriate All supermarkets see some form fi nding this type of work. Here are that relate to the supermarket hobbies which could help them of uplift when their ads feature our top tips on how to help your chain Morrisons. The Morrisons to build on their talents and a children; on average, recall of child fi nd success. advertising campaign example healthy self image in a way that the advertiser increases by 38% – which involves advertisements Research. Spend some time is enjoyable and encourages and likeability increases by 64%.” featuring child models discussing thinking about who you would social interaction; shown to be of Morrisons products with farmers, This comes as no surprise to like to represent your child benefi t to your child. butchers and fi shermen – has, leading UK modelling agency and be aware that ‘showcase Be fl exible. If you are keen to get according to the fi gures shown, Talent Management. We agencies’ will not actively fi nd your child involved in modelling been one of the most effective have been following many you work. If you are offered it will help to be open to a variety advert to appear on our screens advertising campaigns that representation always check of work. TFP (trade for print) work, in recent months. feature child models over the that the agency is regulated for instance, can be a good by the Department for Business, past few months and have way to begin. It will give you a Incredibly, studies relating Innovation and Skills (BIS), and noted their rising popularity chance to see whether or not specifi cally to the Morrisons that its terms and conditions with consumers. As a result of your child really enjoys modelling advertisement suggest that it comply with the legislation that this trend more parents are and will often result in some is remembered on average governs employment agencies. considering the benefi ts of fantastic images either way. The 75% more than others to have Offi cials from BIS carry out putting their baby, toddler, experience of TFP work offers appeared on television during regular inspections on modelling an opportunity to increase your child or teen forward to agencies, examining both their August. Equally noteworthy is child’s confi dence and may become a model and we activities and their offi ces and the fact that fi gures relating well lead to further modelling continue to receive requests sticking with regulated agencies to the viewers’ recall of the jobs. Most importantly it will help for baby, toddler, child and will protect you from scams. brand in association with this you to decide whether or not teen models from clients There is a wealth of information advertisement is even higher, modelling suits your child. who wish to select them for on the world wide web for those at an incredible 143%. This modelling jobs. Clients seem who wish to fi nd out more, so get Be proactive. As the parent means that consumers appear to be recognising the benefi ts informed and this will help you to of an aspiring model you will to remember not only the of featuring younger models make the right choices. need to be proactive on their advertisement itself, but also the in their campaigns and Talent behalf. After accepting any brand advertised, at a far higher Develop talents. While modelling Management is proud to be offer of representation be sure than average level. is a competitive business at any able to deliver the right looks to keep any online profi les up to age it can also be extremely date with current images and a for success. Marketing Week explains to rewarding for those who brief biography where possible. readers that the Nielsen IAG successfully gain modelling Collect references from any data studied clearly shows assignments. If you feel that your work taken and build on your supermarket advertisements child will enjoy them, additional child’s portfolio over time.

12 IMAGE Winter 2011/12 2011/12 IMAGE 13 Invite a friend to apply as a model with you... .com Beutifully simple... Recent client requests for models

If your bathroom cabinet is full of beauty products, your make up alum crystal. Volcanic alum is Here are examples of recent client requests received by Talent Management bag won’t close or your luggage is weighed down with toiletries, then highly effective and less likely National Assignments Department. We search our database of models from all read on as Sally Mittuch, founder of Natural Spa Supplies Ltd, draws to provoke rashes. The alum over the country and propose to clients those which match their requirements. on her background in archaeology to reveal how few personal care kills microbes on the skin. No products you actually need… microbes, no odour. It can be Our Coordinators call the models selected, offer them the assignment together rubbed on insect bites for relief with a fee... then the assignment takes place! and it is also the original shaver’s styptic for sealing shaving cuts Looking for 2 models, aged 10 female and 10 male models Looking for Zara Philips and between 18-30, models must aged approx 18-30 years who Mike Tindall look-a-like for a and reducing shaving rashes. be slim with short hair & good are able to take some acting spoof video. Mike approx 6ft Volcanic alum replaces three bone structure. Assignment to direction. Models are to be with big build and Zara approx products. take place in Torquay, Devon. good looking, ‘next door types’ 5ft6 blonde and slim. Budget £500. not catwalk models. Client Budget £250 Exfoliating & Shaving Soap. Very shooting Lynx online ad/viral. few shaving products resemble 1 mature female model, aged Shooting to take place in 2-3 models, 5’8+, for music 50+ for a shopping channel London. fellowship award at ExCel the original exfoliating and promotion. Model will have Budget £100-£150 per model centre. Two models need to shaving soap, a gel-like soap their hair styled on screen, the have or be willing to have made originally by combining hair will be styled with clip in Looking for one female model bobbed hair. Hoping to do plant oil with lye over a camp hair extensions. in her 50s for a promotional a funky/edgy cut and poss Budget £50-£100 video for furniture. The add in a panel of colour or fi re. This soap gives the closest of model will be required to temp spray colour. Would like shaves and even the razors stay 2 models (one male and one ‘act out’ using the products them to have a fringe or add As ever more highly specialised using clay is that it is powerfully sharper for longer. This soap is female) aged 30-40 years for a (no speaking). Models any a fringe. Looking for one long beauty products appear on detoxifying! In this series you also used for a weekly exfoliation photographic shoot promoting ethnicity, pref with nice hands haired model, just trim and a refurbished kitchens and and feet, may be bare foot in natural colour put in, hair will the market, laden with yet more will learn how to observe clay – the feet with pumice and the chemicals, our personal care detoxifying the skin. bathrooms. Homely looking some footage. be put up. Models would be body with an exfoliating glove. man and woman. Budget £200 required to visit salon for a chat routines become increasingly Argan Oil. Even if the rest of the In fact, there are hundreds of Budget £300 per model. and then if they like them book complex, expensive and even 4 male models aged 25-35 them in, They would need to skin doesn’t need moisturising, uses for ‘campfi re’ soap. risky! So how can you reduce Company is producing a years required for a male attend the salon for the cut the face, neck and hands packaging and clutter, get These fully natural resources competition spot and a series grooming shoot at location and colour prior to the show. do need protection from the of sponsorship idents for a house in Clifton, Bristol. Models Budget £500 per model chemical free, save money, can be used by the whole elements and from aging. One major broadcaster to be shot must have a good body and simplify your routines and still have family and everything is friendly in Birmingham and we are have a good wardrobe to Online enquiry looking for one drop of argan oil removes eye top quality skin and hair? Here are to sensitive and trouble-prone looking for a young looking 7 bring (suit, casual, dressing female model aged 18-21 makeup, and a few drops some ideas to get started. skins. In the meantime you will year old boy to act in it. (non gown etc). years for a beauty photo shoot replaces moisturiser for the fi nd information and products speaking part.) The casting Budget £100 per model (close up- head and shoulders). Rhassoul Clay. Use rhassoul face, neck and hands. Argan requirements are: Inspirational, Pref with good hands. Images on www.naturalspasupplies. cute, fashionable (but no adult 2 x females (white, Caucasian): to be used on a photographic for washing the hair, face and oil is rapidly and fully absorbed, co.uk. Please call 01603 474516 clothing) tidy and enthusiastic. 1) early thirties (feasibly could Library. Any ethnicity and body. It replaces shampoo, leaving nails strengthened and if you have questions, would like Budget £900 be a mother to an 8-11 year height. conditioner, soap, shower gel the skin youthful looking and advice or would like to order old girl); and 2) 35-45 No great Budget £100-£300 and facial cleaners. Washing luminous, protected with a Looking for a couple to pose as dancing skills needed, but over the phone. a bride and groom, ideally who should be able to grasp basic 4 male models aged 45-50. with clay is exfoliating and it natural SPF. It is also used as a have their own dress/morning dance moves which feature This is an example of a working reduces reliance on moisturising. rub in hair conditioner. Being so Sally Mittuch BA (Hons) PGCE suit. It is for a training course. in a computer dance game. class male who would go to Clay can replace 7 products! high in antioxidants, argan oil is RM ANM draws on archaeology Budget £300 Relatively fi t and healthy, the pub with his friends. Internal Clay is used by hairy mammals a perfect anti-aging oil. One oil, and anthropology to research, cheery and friendly looking. photo shoot in a pub and in Male model aged 18-30 Brunettes preferable, but not a street as part of a pitch for a in the wild to clean, deodorise fi ve uses! source and supply prehistoric, yrs for a 1hr photo shoot in requirement. client. and condition the skin and hair low-tech and green washing Cambridge city centre. Model Budget £100 per person Budget £500-£1000 Natural Deodorants. Commercial and even for humans, there is and cleaning resources such as will be dressed in a suit sitting per day. deodorants of ammonium alum something deeply pleasurable clay, alum and soapnuts. Sally on a bench. Models head are not particularly effective. They won’t be visible. about washing in clay. As the also teaches courses to holistic can be replaced with natural, Budget £100 skin supposedly releases 25% practitioners on clay treatments volcanically formed, potassium of our toxins, a key benefi t of for humans and animals.

14 IMAGE Winter 2011/12 2011/12 IMAGE 15 Invite a friend to apply as a model with you... .com