DOCSLIB.ORG

Winter 2011/12 Model Diversity Continues to Rise

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
Winter 2011/12 Model Diversity Continues to Rise THE UK’S ONLY MODELLING MAGAZINE IMAGEwww.talentmanagement.com Winter 2011/12 Model Diversity Continues To Rise iPad Fashion First How To Help Your Child Model Find Success How To Simplify Your Washing • NEWS & Body Care • FEATURES Routine • MODELLING JOBS 0871 521 2111 UK BT landline calls will cost no more than 10p per minute.Calls from mobiles and other networks may vary It’s all happening! Here’s what working models say about assignments they’ve got through the Talent Management Group Welcome... FEATURES Jake working with my on site contact It may be winter, but things are defi nitely 04 Model Diversity Talent Fee: £145 Soni for Sharan, aged 14 who I found to be very helpful hotting up here in the world of Talent Ref:Z252295 Talent Fee: £565 and fun to work with. It was Continues To Rise Ref:P254860 also nice to be recognised Management – there’s always a need for Over the last few years PROMO MODELLING on numerous occasions from people with the right look, the right skills, we’ve been very happy to RECOMMENDING TALENT my appearance on celebrity and clients continue to come to us every The modelling assignment for MANAGEMENT Come Dine With Me. I look note a trend towards the Talent Management, which forward to the next assignment day for help in fi nding them. use of more diverse models The modelling assignment for from Talent Management. involved promoting Aaduki This issue of Image aims to inspire your within the fashion sector insurance at a posh venue Talent Management was a in Watford, felt good. My job very positive experience for Georgia ambitions, help you realise your dreams of involved giving out info in a my daughter Sharan. Lots of Talent Fee: £120 a life in front of an audience or the camera 07 iPad Fashion First help and advice was provided Ref:A522863 pair of logo covered boxers. lens… and, as always, we’ve some sensible Fashion’s fi rst iPad-enabled in terms of what the shoot advice on looking good and staying Amy for Elsie aged 1 was for, drinks and facilities. GOOD HOUSEKEEPING point of sale system Talent Fee: £120 The people on the photo MAGAZINE MODEL healthy too. Ref:P236853 shoot were very friendly and 12 Child Models Sharan enjoyed it .She was a I signed up with Talent We look forward to working with you in the A SUNNY BABY bit concerned about what the Management for some coming months… Improve The shoot would involve at fi rst, extra cash and to gain Effectiveness Of Elsie did a photoshoot but when the client spoke to new experiences. My fi rst advertising sunblinds for her, she was perfectly OK. I modelling assignment was to JENNIFER Advertising DENBY - Talent pushchairs. She had to sit in a would recommend others join do a catwalk show in Croydon Using child models of Talent Management and look modelling clothes for the Good Management few different pushchairs with Public Relations forward to working with the Housekeeping magazine. At all ages in advertising various blinds attached to Manager them. She was very patient agency in the future. fi rst I was excited, then, as can improve both the and happy, and really the time drew nearer, a little likeability and recall of their enjoyed the experience. The David nervous as had I never done campaigns photographer and organiser Talent Fee: £130 anything like this before! On were very good with Elsie Ref:A261061 the day I met up with fi ve and made her feel very other models all ready for the 13 How To Help comfortable. A male model BEING RECOGNISED! assignment. They were a great Your Child Model did a few photos with her and bunch of ladies and felt at he was equally as good with I really enjoyed the modelling ease immediately, the time fl ew Find Success assignment at the Ricoh by with a practice run which her. She was very content to Modelling isn’t just for grown be with everyone. arena. I was asked to help included six outfi t changes promote Aaduki, an insurance and displaying the clothes on 08 and in ups company. I was dressed in the the catwalk. Then we had the Aaduki branded shorts and show! I would defi nitely do the news... 14 How To Simplify spoke to visitors handing out something like this again, it was promotional literature. The best good fun and I also earned Real Beauty, David Your Washing & thing about the assignment some extra cash. I found the Cameron, Zombie Boy, Body Care Routine was the opportunity to engage assignment well organised and British Style Awards, Toy with a section of the public would recommend to others Guide For Differently- Read how few personal that I have not worked with to give it a go purely for the Abled Kids, Grey Hair, care products you actually previously and the chance to experience of it all! need meet some really interesting Cosmetic Surgery ... people. I particularly enjoyed 2 IMAGE Winter 2011/12 2011/12 IMAGE 3 Invite a friend to apply as a model with you... .com FEATURE Model Diversity Continues To Rise London Fashion Week is not just diversity on the catwalk and it ‘Adopted Culture’ designs at about exciting new looks and seems that voices like hers are African Fashion Week London. cutting edge designs, it is also a being heard, as modelling jobs When asked for her advice to refl ection of the fashion world’s continue to open up for a far aspiring models last month she current views on diversity within more diverse selection of looks. told Pauline Long of The Afro the modelling industry. This a situation that everyone in News: “Whatever you do just be the Talent Management offi ces humble, stay positive and keep Talent Management has believes to be a move in the knocking until an opportunity always been a great believer in right direction. opens; that’s my advice.” an inclusive attitude to fashion and modelling, so we always When Talent Management The same appears to be true watch the catwalks and checked out the of plus size models. When campaigns with great interest Encyclopaedia Of Model discussing the reaction to when fashion week comes Names & Origins (Released an image of her which was around and over the last few By Modellounge & GQ) featured in Glamour Magazine, years we have been very we were delighted to see vibrant plus size model Lizzie happy to note a trend towards so much ethnic and racial Miller told the guardian she felt the use of more diverse models diversity caught on camera “that the world is hungry to see within the fashion sector. in association with this year’s pictures of normal women”. catwalk shows. Models from Work fl ooded in for Miller after When Talent Management Brazil, Sudan, China, Holland, her shoot was featured and she favourite Jourdan Dunn fi rst Australia and, it seems, almost has not looked back. took to the catwalk at Prada’s every other country between, Autumn/Winter 2008-2009 show So, if you have ambitions to introduced themselves to in Milan she was the fi rst black become a model but feel that viewers in this short fi lm. model to have been used by your look may not be classic the label in 13 years, when Talented designer and top enough for the kind of work Naomi Campbell had walked model Nana Afua Antwi was you would love, think again, for the famous brand in 1997. scouted to walk in last year’s it may just be worth pursuing Single mother Dunn is now a London Fashion Week and this your dream! campaigner for more ethnic year she showcased her own 4 IMAGE Winter 2011/12 2011/12 IMAGE 5 Invite a friend to apply as a model with you... .com Looking for models? iPad Fashion First Being huge fans of Coast, Oasis, Warehouse and Karen Millen, the models at Talent Management are loving the fact that they can now buy clothes in-store using fashion’s fi rst iPad-enabled point of sale (PoS) system! Our Assignments Team are waiting for your call - you’ll be surprised at our rates and selection of men, women & children nationwide. 0871 224 6000 www.modelsdirect.com If you’ve ever been annoyed when you fi nd that collaborative trial with Aurora Fashions is an perfect dress, but they don’t have it in your size, example of multichannel at its best. The insights then you too will appreciate this new system as we gain here will help shape the future of fashion much as us. Supplied by BT Expedite, it allows shopping. Shoppers and retailers are now sales associates to quickly and easily access reaping the benefi ts that an integrated store and the brands’ web sites anywhere in the store, on-line experience delivers.” check product availability across the UK and At the moment, it’s being piloted in London and place online orders where the right stock is not Oxford in eight Aurora Fashion stores for its Coast, immediately available. Not only does it shorten Oasis, Warehouse and Karen Millen brands. If queue times and make paying mobile, it also you live nearby, go check it out and let Talent frees up sales assistants so that they can help us Management know what you think! with styling advice and fashion suggestions! Charleen Benson, Director of Store Consulting Services at BT Expedite, said: “This latest 2011/12 IMAGE 7 Invite a friend to apply as a model with you..
Load more

Recommended publications
  • Valentino's Qatari Owners Acquire French Fashion Brand Balmain 22
    Valentino’s Qatari Owners Acquire French Fashion Brand Balmain 22 juin 2016 Bloomberg - Mayhoola for Investments said to pay as much as $563 million - Fashion deal is second this week by Middle Eastern investors Mayhoola for Investments, an investment fund backed by the emir of Qatar, acquired French fashion house Balmain, adding a brand favored by Kim Kardashian to a roster of labels that includes Italy’s Valentino. Financial terms were not disclosed, though a person familiar with the matter said Mayhoola agreed to pay close to 500 million euros ($563 million). The acquisition of 100 percent of Balmain from shareholders including France’s Hivelin family will allow the brand to accelerate its development by opening new stores around the world, advisers Bucephale Finance said in a statement late Tuesday. Balmain has become one of the most talked about fashion brands under creative director Olivier Rousteing, whose Instagram account is peppered with images of reality-television star Kardashian and her family wearing his military-inspired designs. The fashion house, founded by Pierre Balmain in 1945 and revived in 1995 by Alain Hivelin, has enjoyed strong growth since Rousteing joined in 2011, according to the statement. Mayhoola, which describes itself as a Qatari company focused on local and global investments, also owns Valentino, which is considering selling shares in an initial public offering as early as next year after nearly doubling profit on revenue of more than $1 billion in 2015. Mayhoola didn’t immediately respond to a request for comment. The acquisition of Balmain is the second fashion deal this week by Middle Eastern investors after Bahrain investment house Investcorp Bank BSC purchased 55 percent of Italian luxury menswear maker Corneliani SpA.
    [Show full text]
  • Qatari Investment Group Acquires Parisian Fashion House Balmain 22 Juin 2016 the New York Times
    Qatari Investment Group Acquires Parisian Fashion House Balmain 22 juin 2016 The New York Times Balmain, the Parisian fashion house beloved by Hollywood, the European jet set and the Kardashian clan, has been bought by a private investment group linked to Qatar’s royal family and that has sought to build a luxury- brand empire. Balmain, a mostly wholesale business, was sold to Mayhoola for Investments after having attracted bids from several other private equity funds, including L Capital, an investment firm backed by the European luxury conglomerate LVMH Moët Hennessy Louis Vuitton. Mayhoola “will allow the brand to accelerate its development, notably with the opening of new stores abroad,” Bucéphale Finance, the Paris-based boutique mergers and acquisitions firm that advised Balmain shareholders, said in a statement Tuesday evening. The sale will also fund the expansion of Balmain’s accessories business. “After completing this transaction, Mayhoola for Investments will hold 100 percent of Balmain’s capital,” the statement added. The terms of the deal were not immediately disclosed. Balmain’s shareholders included Jean-François Dehecq, the co-founder of the French pharmaceuticals company Sanofi, and the family of the former Balmain chief executive and controlling shareholder Alain Hivelin, who died in 2014 at the age of 71. Balmain has been injected with new fervor under the leadership of its 30-year-old creative director, Olivier Rousteing, whose signature look — leather jackets, tight bandage dresses and lashings of gold, satin and sparkle — has endeared him to film and reality television stars. Mr. Rousteing spearheaded a sellout collaboration with the fast fashion giant H&M last year, and he regularly posts pictures of celebrity friends wearing Balmain on Instagram, where he has 3.4 million followers.
    [Show full text]
  • ESQ Junjul20
    Portfolio Portfolio Feature Feature NOTES FROM THE PERFUME INDUSTRY Olivier Pescheux Givaudan perfumer A Creations: 34 boulevard Saint Germain Diptyque, Amber Sky Ex Nihilo, Arpege Pour Homme Lanvin, 1 Million Paco Rabanne, Balmain Homme Pierre Balmain, Higher Christan Dior ESQ: In hindsight, do you find that trends, current events or cultural movements have an impact on your creations? OLIVIER PESCHEUX: It’s hard to answer with certainty. Nevertheless, perfumers are like sponges absorbing the air of time (Nina Ricci’s L’Air du Temps is one of the most accurate names you can find). Hence every societal movement leaves its mark on creations, in a more or less obvious way. It’s still too early to know in IN what ways the current health crisis will leave its mark in perfume, but it will leave its mark, that’s for sure. ESQ: Do you attribute gender to certain notes and raw materials? OLIVIER PESCHEUX : Not really, but it’s true that I perceive rose as rather feminine simply because it has been used a lot THE and in significant quantities in women’s fragrances in the West. That’s less true in the Middle East, where the rose also perfumes men. Lavender is rather masculine as it’s used a lot in fougère, the favourite family of men’s fragrances. It’s interesting to note that in Brazil, lavender is also feminine. So it’s more of a cultural affair. Yann Vasnier I’m trying to fight against this natural and cultural leaning, and on Givaudan perfumer the contrary, I use this challenge to fuel my creativity.
    [Show full text]
  • Christian Dior (Founder and Principal Designer, 1946-1957). French, 1905-1957 1946-1957)
    Christian Dior (founder and principal designer, Christian Dior (founder and principal designer, 1946-1957). French, 1905-1957 1946-1957). French, 1905-1957 House of Dior. Paris, France, 1947- House of Dior. Paris, France, 1947- Dress circa 1949 Cocktail Dress (Blouse, Skirt, Belt) circa 1948 Labeled “Christian Dior / New York” Labeled “Christian Dior / Paris” and stamped “03128” Silk crepe Acetate tulle with metallic braid on rayon lace over Gift of the Mint Museum Auxiliary, bequest silk chiffon of Mrs. Frank Dowd, Sr. 1990.1.18 Gift of the Mint Museum Auxiliary. 1987.22.9A-C Florsheim Shoe Company. American, 1892- House of Schiaparelli. Paris, France, 1935-1954 Dress Shoes circa 1940-1945 Elsa Schiaparelli (founder). Italian, 1890-1973 Labeled “Florsheim” and “The Wm. Hengerer Co. / Buffalo” Stole circa 1950-1954 Leather on 2-¾" heels Labeled “Schiaparelli / Paris” Gift of Betsy Tate Freeman. 2003.22.80A-B Natural ranch mink fur with “Schiaparelli” silk satin lining Anonymous Donor. 2001.96.21 Edina Ronay. Anglo-Hungarian, 1944- Evening Purse circa 1945-1950 Labeled “Ronay” Marc Bohan (chief designer, 1960-1989). Acetate satin over board French, 1926- Gift of Mrs. John Crosland, Sr. 1987.48.23.11 House of Dior. Paris, France, 1947- Delman Shoes. New York, New York, 1919- Dress circa 1960-1965 Herman Delman (founder). American, life dates unknown Labeled “Christian Dior / Paris” Evening Sandals circa 1945-1955 Wool Labeled “Delman / Deluxe / New York / Chicago / Gift from a Southern Collection. 1999.65.79 London / Paris” Suede leather on 3-¼" heels Town and Country Shoes. American, 20th century Gift of Dr. and Mrs.
    [Show full text]
  • Balmain Brings Luxury Fashion to North American Salons
    The Beauty Indust ry Re port Visit www.bironline.com Balmain brings luxury fashion to North American salons ick up any beauty or fashion magazine and line of hair styling and care products P you’ll see the hottest models and celebrities needed for backstage at the runway shows. from the Kardashian-Wests to Brigitte Bardot BIR: Tell me about your history in North to the Queen Bey (Beyoncé) herself have joined America. the #BalmainArmy, wearing looks from the SG: Honestly, we went through a huge French haute couture fashion house Balmain learning curve. Initially, our support system Paris. If that doesn’t ring a bell, you might for our U.S. business was based on the associate the name Balmain with the wigs and European model. That was a mistake. We hair extensions used as fashion accessories on learned that we needed to support the U.S. runways around business with a U.S. business model, which the world. led us to engage Nancy Carroll as our While hair director of business development. She extensions are brings years of industry experience to the still a part of company. Today, Balmain Hair offers a the professional globally recognized luxury fashion brand to division, today salons through independent distributors the company across North America. The Balmain Styling Couture Range supports the looks created for the fashion runways. also has BIR: In a crowded marketplace, what is Brothers Richard, art director, introduced a and Steward Guliker, CEO, Balmain Hair’s point-of-difference? Spray (50 ml/SRP $19.90, 200 ml/SRP $38.00), luxury designer lead Balmain Hair.
    [Show full text]
  • Siren Song Think Greta Garbo
    WWDMILESTONESSECTION II Valentino at 50 WWD MONDAY, OCTOBER 15, 2012 Q WOMEN’S WEAR DAILY Q $3.00 Siren Song Think Greta Garbo. Not the reclusive one but the vamp version, camera-ready in spring’s high-glam lingerie looks. Here, Josie Natori’s embroidered silk satin slipgown under Dennis Basso’s nylon organza and chinchilla bed jacket. Badgley Mischka earrings; Barbara Flood’s Closet belt. For more, see pages 6 and 7. PHOTO BY KYLE ERICKSEN; STYLED BY BOBBI QUEEN Karstadt Keeps LIQUIDITY ISSUES Pushing Ahead HMX Under Pressure, By MELISSA DRIER Decision Expected Soon BERLIN — It’s action time at Karstadt. A triple-header of major store events has seen fielding unsolicited offers from po- the German department store chain taking rapid By JEAN E. PALMIERI tential bidders. Interested buyers in- strides towards modernizing and differentiating and VICKI M. YOUNG clude two brand management firms, its business as outlined in the “Karstadt 2015” Authentic Brands Group and Iconix strategic plan. Reflecting the group’s multitiered THE OTHER SHOE is about to drop for Brand Group, and private equity firm structure, the moves have been made on both HMX Group. Bluestar Alliance. upper and midmarket levels. The consistent mes- The company is running out of time In a bankruptcy scenario, sources sage, however, has been one of trading up and, to as liquidity constraints are forcing it to said one of those bidders would be some extent, cleaning out. decide as soon as this week whether to chosen as the “stalking horse” for Prior to the grand opening of KaDeWe’s new sell the firm or file for bankruptcy court the firm’s intellectual property as- Luxury Boulevard, the store’s revamped beauty protection.
    [Show full text]
  • Social Media Marketing Strategy Case: H&M Hennes & Mauritz
    Social media marketing strategy Case: H&M Hennes & Mauritz Dung Nguyen Bachelor Thesis Degree Program in International Business 2017 Abstract 21.02.2017 International Business Author or authors Group or year Nguyen Hoang Dung of entry 2017 - 2018 Title of report Number of Social media marketing strategy pages Case: H&M Hennes & Maurtiz 43 + 4 Teacher/s or supervisor/s Ger Yücel Purpose - The purpose of this thesis is to review the potential contribution of social media channels to H&M fashion brand and subsequently establish evaluation criteria for the application of social media channels to the brand’s marketing strategies. The business field of the company is fashion clothing and retailing. Design/methodology/approach: Qualitative research was employed through content research methods and case study method. The study is desktop research using ex- isted content as researching material. Findings – This report analyzed the marketing strategies that the company H&M used in two chosen social media channels Facebook and Instagram. The study finds that H&M Facebook page has more number of people who follow and like the page. Instagram has less the number of followers, but it is the channel that has better user’s integration than Facebook. Posts from Instagram receive more interactions in forms of likes and comments on these posts than those from Facebook. Research limitations / implications: The report’s analyzed data are mostly taken from secondary data. The implications of the report can be applied in similar busi- ness forms using social media as a method marketing strategy. Abstract 21.02.2017 International Business Originality / value: The paper proposes brand H&M to encourage more interactions with user-generated content when choosing the image to feature the company’s products.
    [Show full text]
  • Qatari Fund Buys Balmain Fashion House 22 Juin 2016 Financial Times
    Qatari fund buys Balmain fashion house 22 juin 2016 Financial Times Mayhoola for Investments, the Qatari fund that owns Italian fashion designer Valentino, has agreed to buy Balmain, the French family-owned fashion house. The terms of the deals were not disclosed immediately, but people with knowledge of the bidding process previously valued Balmain at as much as €500m. Mayhoola, “an investment vehicle backed by Qatar’s emir, will allow the brand to accelerate its development, notably with the opening of new stores abroad,” said Bucephale Finance, the Paris-based mergers and acquisitions boutique that advised Balmain’s shareholders, in a statement on Tuesday evening. Mayhoola, which means “unknown” in the Qatari dialect of Arabic, is widely believed to be a vehicle for Sheikha Moza bint Nasser as-Missned, the mother of the Qatari emir, Sheikh Tamim. In 2011, the secretive fund bought Valentino, the Roman haute couture house, from private equity firm Permira, for about €700m. A person with knowledge of the Balmain talks but who was not directly involved said that Mayhoola’s plan was to combine the two brands under one umbrella and eventually list the group. Mayhoola has also spent a reported £27m for a stake in handbags maker Anya Hindmarch. Balmain was founded in 1945 by French designer Pierre Balmain. It was bought by Alain Hivelin in 1995. In 2011, the French house appointed Olivier Rousteing, then 25, as artistic director. The company had attracted bids from other private equity funds, including L Capital, the LVMH-backed investment firm. Private equity funds have sought to snap up European fashion brands that can be exported to fast-growing markets such as China.
    [Show full text]
  • H&M Annual Report 2015
    ANNUAL REPORT 2015 Blouse € 69.99 hm.com stories.com weekday.com monki.com cheapmonday.com cosstores.com — H&M ANNUAL REPORT 2015 — Contents H&M group 10 Comments by the CEO 14 2015 in brief 16 Our brands 20–34 H&M 22 & Other Stories 30 Cheap Monday 31 COS 32 Monki 33 Weekday 34 Sustainable development 36–41 Targets and key indicators 41 Our employees 42–47 Expansion 48–53 Market overview 54 Five year summary 56 The H&M share 57 Corporate governance report, including information about the board of directors 58–71 Auditor’s statement on the corporate governance report 72 Administration report, including proposed distribution of earnings 74–79 Group financial statement 80–85 Group income statement 80 Consolidated statement of comprehensive income 80 Group balance sheet 82 Group changes in equity 84 Group cash flow statement 85 Parent company financial statements 86–89 Parent company income statement 86 Parent company statement of comprehensive income 86 Parent company balance sheet 87 Parent company changes in equity 88 Parent company cash flow statement 89 Notes to the financial statements 90–103 Signing of the annual report 104 Auditor’s report 105 Our history 106 Financial information and contact details 108 H&M’s annual accounts and consolidated accounts for the financial year 2014/15 comprise pages 74–104. 9 THE H&M GROUP ABOUT US With several fashion brands, a total of 3,924 stores in 61 markets and 23 H&M online markets, the H&M group is one of the world’s leading fashion com- panies.
    [Show full text]
  • Holiday Spirit Department Stores Have Long Attracted Shoppers for More Than Just Gift Buying, but a Touch of Seasonal Joy and Whimsy As Well
    DAILY EDITION DECEMBER 24, 2019 Fashion. Beauty. Business. Holiday Spirit Department stores have long attracted shoppers for more than just gift buying, but a touch of seasonal joy and whimsy as well. The interior of Galeries Lafayette, seen here, offers tidings on a grand scale. Storefronts provide retailers a chance to add some fun and fantasy to their exteriors and that holiday spirit was on display across the globe. For more, see pages 6 to 10. PHOTOGRAPH BY DOMINIQUE MAÎTRE 2 DECEMBER 24, 2019 Shoppers on Super Saturday in New York City. season overall. Business was “spotty” through most of December after a robust Thanksgiving to Cyber Monday stretch. Also, the apparel sector is generally soft, particularly outerwear due to erratic weather patterns; there are six fewer days between Thanksgiving and Christmas, meaning shopping would be more compressed close to Christmas raising the likelihood, and the week after Christmas is important particularly for returns and gift card redemptions. Some analysts believe the shorter calendar leads to less browsing and fewer impulse and self-purchasing simply because there is less time to shop. CPG’s results are based on both store and online sales calculated from quantitative surveys conducted by the firm’s 18-researcher field team across 50 major retailers in more than 100 mall and off-mall shopping venues that CGP has tracked since 2005. Robust job and wage growth along with healthy household finances drove the increase, Johnson said. CGP’s holiday analysis tracks all Census Bureau retail categories except for autos, gasoline/ oil and restaurants. Industrial-strength promoting, weather conditions conducive to getting out and shopping, and the late Hanukkah, which began Sunday night, would have also factored into the results.
    [Show full text]
  • The Contrast of Fast Fashion Giants Zara, H&M and Uniqlo
    Higher Technical School of Industrial Engineers and Telecommunications INDUSTRIAL ENGINEERING MASTER’S FINAL WORK THE CONTRAST OF FAST FASHION GIANTS ZARA, H&M AND UNIQLO Leire Uriarte Elizaga Hualien, Taiwan June 2016 The contrast of Fast Fashion giants Zara, H&M and UNIQLO 2 The contrast of Fast Fashion giants Zara, H&M and UNIQLO ABSTRACT This work focuses on the comparison of three large companies in fast fashion. These three retailers are the Spanish Zara, Swedish H&M and Japanese UNIQLO. To do this, firstly the history of each of the brands is briefly introduced, followed by the companies’ philosophy (mission, vision and values) and financial situation are mentioned. Then, the business model and the marketing mix strategy of the three brands are analyzed. Once all the information is discussed, all the aspects mentioned before are compared for the three retailers. Finally, several conclusions are drawn from the report. Key words: Fast fashion, Zara, H&M, Uniqlo, Business model, Marketing mix RESUMEN El presente trabajo se centra en la comparación de tres grandes compañías de lo que se conoce como fast fashion o moda rápida. Estas tres compañías son la española Zara, la sueca H&M y la japonesa UNIQLO. Para ello, primero se introduce cada una de las marcas, comentando brevemente su historia para después hablar de la filosofía (misión, visión y valores) y situación financiera de cada una de ellas. A continuación se analiza el modelo de negocio que tiene cada una de las compañías y de la estrategia de marketing mix que emplean. Una vez se dispone de toda la información se comparan cada uno de los aspectos mencionados previamente.
    [Show full text]
  • Global Powers of Luxury Goods 2020 the New Age of Fashion and Luxury Contents
    Global Powers of Luxury Goods 2020 The new age of fashion and luxury Contents Foreword 3 Quick statistics 4 The new age of fashion and luxury 5 Top 10 highlights 17 Top 100 24 Geographic analysis 31 Product sector analysis 37 New entrants 42 Fastest 20 43 Study methodology and data sources 45 Endnotes 47 Contacts 50 Foreword Welcome to the seventh edition of Global Powers of Luxury Goods. At the time of writing, the COVID-19 pandemic has inflicted many losses: human, social and economic. What we are now experiencing is an unprecedented moment of crisis in modern history. However, it is during uncertain times that companies often come up with new ideas, converting the crisis into an opportunity, and adopting a long-term vision of future challenges. This prolonged disruptive situation is creating profound changes in consumer behavior and how companies are responding to these changes—prompting a debate about the future of the fashion and luxury industry. There is a general feeling of rethinking luxury and driving it in new directions, considering which business models will be feasible and more relevant in the new normal. Tradition and responsiveness, two elements that have always characterized luxury companies, will both be required to face great challenges in the post-COVID environment. We see the pandemic acting as a divider between the old way of doing business and the new scenario that is taking shape, characterized by changing consumer behavior. Hence, in this report, we talk about a new age for fashion and luxury and will explore the main trends that will drive the industry in the coming months.
    [Show full text]