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Balmain Brings Luxury Fashion to North American Salons

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Balmain Brings Luxury Fashion to North American Salons The Beauty Indust ry Re port Visit www.bironline.com Balmain brings luxury fashion to North American salons ick up any beauty or fashion magazine and line of hair styling and care products P you’ll see the hottest models and celebrities needed for backstage at the runway shows. from the Kardashian-Wests to Brigitte Bardot BIR: Tell me about your history in North to the Queen Bey (Beyoncé) herself have joined America. the #BalmainArmy, wearing looks from the SG: Honestly, we went through a huge French haute couture fashion house Balmain learning curve. Initially, our support system Paris. If that doesn’t ring a bell, you might for our U.S. business was based on the associate the name Balmain with the wigs and European model. That was a mistake. We hair extensions used as fashion accessories on learned that we needed to support the U.S. runways around business with a U.S. business model, which the world. led us to engage Nancy Carroll as our While hair director of business development. She extensions are brings years of industry experience to the still a part of company. Today, Balmain Hair offers a the professional globally recognized luxury fashion brand to division, today salons through independent distributors the company across North America. The Balmain Styling Couture Range supports the looks created for the fashion runways. also has BIR: In a crowded marketplace, what is Brothers Richard, art director, introduced a and Steward Guliker, CEO, Balmain Hair’s point-of-difference? Spray (50 ml/SRP $19.90, 200 ml/SRP $38.00), luxury designer lead Balmain Hair. SG: The primary point-of-difference is our Pre Styling Cream (150 ml/SRP $38.00), label of hair direct connection to and backstage focus with Texturizing Volume Spray (200 ml/SRP care and styling products to consumers through the House of Balmain Paris. The Balmain Hair $44.00), Styling Gel Strong (100 ml/SRP qualified salons,. products are designed to align with the fashion $38.00), Matt Paste (100 ml/SRP $42.00), When Beauty Industry Report learned that as presented each season on the runway. In this Shine Wax (100 ml/SRP $42.00) and Matt Clay our friend Nancy Carroll had joined Balmain way, Balmain Hair connects hairdressers directly Strong (100 ml/SRP $42.00). Hair Couture to connect it with North to the runway and latest fashion trends that All products contain Balmain’s signature American distribution, we rang up Steward enable them to create the most coveted styles fragrance. Argan elixir and silk protein are key to Guliker, owner/CEO, to learn more. for their clients. delivering the best benefits. Each product BIR: Welcome, Steward. Please share the The hair designs and trends are developed supports styles from the catwalk to the history of Balmain by Nabil Harlow of New York and Paris, who sidewalk. With each bi-annual fashion house Hair with our readers. works in tandem with Olivier Rousteing, head collection, Balmain Hair launches a new trend Steward Guliker designer at Balmain Paris, to present styles that collection with technical instruction for the (SG): Thanks, Mike. It’s finish the runway looks. Our styling and care salon professional. the story of my family. products are produced in Scandinavia under We also offer beautiful gift sets, including a In 1974, my father, Dick the White Swan standards. Luxury Care (SRP $50.00) or Styling (SRP Guliker, created a BIR: What are your newest products? $56.00) Cosmetic Bag , a Styling Gift Set (SRP range of hairpieces to SG: We recently launched the Styling $198.00), a Hair Perfume Gift Set (SRP $64.00), complement Mr. Couture line in the United States. This small but a Moisturizing Care Gift Set (SRP $122.00) and Balmain’s clothing Nancy Carroll, compact line achieves manageable, soft, shiny, a Volumizing Care Gift Set (SRP $114.00). collection. In 2000, the director of business healthy looking hair. BIR: What’s next? development company became The range includes Dry Shampoo (75 ml/ SG: See us at Cosmoprof North America, Balmain Hair, the beauty division of the Balmain $19.90, 300 ml/SRP $38.00), Silk Perfume Booth 32017 to find out! Paris house of fashion. Although they remain (50 ml/SRP $19.90, 200 ml/SRP $44.00), Argan To learn more and/or set up a meeting at two separate companies, they are essentially Moisturizing Elixir (20 ml/SRP $17.00, 100 ml/ Cosmoprof North America, contact Nancy “married.” SRP $45.00), Session Spray Strong (75 ml/ Carroll, director of business development/ In 2011, my brother Richard and I took over $19.90, 300 ml/SRP $38.00), Session Spray Balmain North America, at 678-575-3779 or the ownership and leadership of Balmain Hair. Medium (300 ml/SRP $38.00), Volume Mousse [email protected]. Visit Together with Balmain Paris, we developed a Strong (300 ml/SRP $40.00), Texturizing Salt balmainhair.com. 26 MAY 2016.
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