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Louise Dahl-Wolfe: A fashion photographer redefined Item Type text; Thesis-Reproduction (electronic) Authors Edwards, Jennifer Somerville, 1967- Publisher The University of Arizona. Rights Copyright © is held by the author. Digital access to this material is made possible by the University Libraries, University of Arizona. Further transmission, reproduction or presentation (such as public display or performance) of protected items is prohibited except with permission of the author. Download date 05/10/2021 07:19:35 Link to Item http://hdl.handle.net/10150/291450 INFORMATION TO USERS This manuscript has been reproduced from the microfilm master. UMI films the text directly from the original or copy submitted. Thus, some thesis and dissertation copies are in typewriter face, while others may be from any type of computer printer. The quality of this reproduction is dependent upon the quality of the copy submitted. 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Contact UMI directly to order. UMI A Bell & Howell Information Company 300 North Zeeb Road, Ann Arbor MI 48106-1346 USA 313/761-4700 800/521-0600 LOUISE DAHL-WOLFE: A FASHION PHOTOGRAPHER REDEFINED by Jennifer Somerville Edwards Copyright © Jennifer Somerville Edwards 1996 A Thesis Submitted to the Faculty of the DEPARTMENT OF ART In Partial Fulfillment of the Requriements For the Degree of MASTER OF ARTS WITH A MAJOR IN ART HISTORY In the Graduate College THE UNIVERSITY OF ARIZONA 1996 UMI Number: 1378990 Copyright 1996 by Edwards, Jennifer Somerville All rights reserved. UMI Microform 1378990 Copyright 1996, by UMI Company. All rights reserved. This microform edition is protected against unauthorized copying under Title 17, United States Code. UMI 300 North Zeeb Road Ann Arbor, MI 48103 2 STATEMENT BY AUTHOR This thesis has been submitted in partial fulfillment of requirements for an advanced degree at The University of Arizona and is deposited in the University Library to be made available to borrowers under rules of the Library. Brief quotations from this thesis are allowable without special permission, provided that accurate acknowledgement of source is made. Requests for permission for extended quotation from or reproduction of this manuscript in whole or in part may be granted by the copyright holder. SIGNED APPROVAL BY THESIS DIRECTOR thesis has been approved on the date shown below: /y*•H Keith McElroy — 1 Date Associate Professor of Art # 3 ACKNOWLEDGEMENTS I would like to thank: The art histoiy professors of the University of Arizona Art Department for sharing their knowledge and insights both in and out of the classroom. My special thanks to Keith McElroy and Sarah Moore for their guidance and assistance throughout the development of my thesis. The Center for Creative Photography for granting me the 1993-1994 Ansel Adams Internship which determined my initial interest for this study. Amy Rule, Archivist, and Leslie Calmes, Assistant Photographic Archivist, for introducing me to the Louise Dahl- Wolfe archive, my archival training, and their suggestions for how to organize both the collection and my thoughts about Dahl-Wolfe. Tim Troy, Librarian, for helping me find the sources I needed and overseeing the development of such an extensive and thorough photographic library. Irving Solero, Museum Photographer at the Museum at the Fashion Institute of Technology, for sharing his first-hand experience with and enthusiasm about Dahl-Wolfe as well as confirming some of my ideas about her life and work. To my parents, David and Shirley Edwards, and my husband, Patrick Coughlin, for their love, patience, and support throughout my graduate training and this project 4 TABLE OF CONTENTS ABSTRACT 5 I. INTRODUCTION 6 II. EARLY TRAINING AND INFLUENCES (1914-1929) 13 III. EARLY PHOTOGRAPHY CAREER (1930-1941) 19 IV. POST WORLD WAR H PHOTOGRAPHY (1946-1958) 37 V. CONCLUSION 56 APPENDIX A 63 APPENDIX B 65 ENDNOTES 155 REFERENCES 162 5 ABSTRACT Louise Dahl-Wolfe (1895-1989) is best-known as a fashion photographer, her photographic life encompassed a pattern of art and documentary ideas interwoven over a forty-year period. This thesis describes her early art influences and explores her photography career in regards to the historical and cultural developments from World War I through the 1950s. Dahl-Wolfe is compared with her contemporaries such as Consuelo Kanaga, Dorothea Lange, Edward Weston, Richard Avedon, and Henri Cartier-Bresson. The study reveals how Dahl-Wolfe's work reflects photography's evolution over a specific period and how traditional constructions affect the reception of commercial photographers. Conclusively, Dahl-Wolfe's oeuvre straddles such an array of constructed arenas that she virtually fell through the cracks and has been narrowly defined as a result of art historical definitions. 6 I. Introduction Photography is a visual form of expression which occupies an ambivalent place within the definitions of art, and its relationship to art has consistently been debated. The fact that photography can and usually does straddle both arenas of fine art and documentation is often overlooked. This discussion will examine how photography has been constructed and how Louise Dahl-Wolfe (1895-1989), one of its most innovative practitioners, has been narrowly defined and, as such, nearly excluded from the art and photographic historical canons. Dahl-Wolfe is best-known as a commercial photographer. It was her tenure at Harper's Bazaar from 1937 until 1958, a period when the journal was in the vanguard of drastically changing the style and content of women's magazines, which provided her one-dimensional notoriety as a fashion photographer. However, she also contributed to the history of photography on many different levels. Photography was considered different from traditional forms of "fine" or "high" art such as painting and sculpture for many reasons. First, the camera was viewed as a self- operating machine capable of producing an image without the presence of a creative hand. This view tied photography directly to the exterior reality and dismissed the internal world of the artist. Photography's mechanical and technological nature also meant that those who were not artists could, with practice, operate a camera and make images. This threatened the long-established myth of artistic genius.1 Along with questioning the role of the artist, photography also challenged the concept of a work of art as a precious object Many different photographs could be made for the cost of one commissioned painting and in much less time. Negatives yielded more visually-accurate images which could be replicated, thus defying one-of-a-kind imagery as well as supplanting the print as the more plentiful and cost efficient means of mass distribution. The medium has its own creative elements that are both independent of and dependent on traditional definitions of art. 7 The field of photography has been constructed on the basis of deliberate divisions and reactions. The development of "art photography" is one such example and is well explained in Ulrich F. Keller's 1984 article, The Myth of Art Photography: A Sociological Analysis. Keller's study begins with the well-known premise that early art photography, otherwise know as Pictorialism, developed as a reaction against the products of commercial studios and popular snapshooting which had been made possible by the advent of the Kodak camera in 1888.2 This fact is important because it begins to illustrate how photography associated with popular and commercial enterprises inherited its second-rate status in relation to art photography. According to Keller, the art photography movement was elitist and prestige- oriented. Those who developed beliefs in fine craftsmanship, an earnest search for beauty, and artistic genius in photography wished to do so for their own personal notoriety and gain. To attain their privileged status, elite groups of photographers modeled their exhibition and publication activities after the high art establishment These endeavors included strictly judged exhibitions, press critiques, and dealers' investments. For photography, which lacked the need for years of training present in the high arts, the inaccessibility of these events served to promote a hierarchy. The photography industry also helped to broaden the gap between art and popular photography by capitalizing on the public's aspirations to join the elite ranks. Companies, such as Kodak, let amateurs know that if they invested enough in photographic products that they, too, could become artists. The companies' methods for delineating the artists from the mere snapshooters included staging exhibitions and providing publications spotlighting those who used the camera to make art.3 Art photographers' superiority also depended on separating themselves from those who earned a living by taking photographs. Members of the art movement were generally wealthy and they considered it improper to gain financially from photography. In 8 fact, this was so important that Alfred Stieglitz and Edward Steichen, his long-time associate at the 291 Gallery in New York, parted ways when the latter announced he wished to photograph commercially A The development of art photography is important to this discussion for several reasons.