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Media Planning Guide OUR MISSION Media Planning Guide OUR MISSION Libraries are integral to universities. More than information hubs and gathering spaces, libraries are alive with the people and ideas flowing through them. They connect researchers and students with each other and with the information they need. Libraries transform lives. Choice connects librarians, faculty, and students with resources that improve teaching and advance scholarship. When you advertise with Choice—a publishing unit of the Association of College and Research Libraries—you help libraries make those connections. Advertising with Choice connects you to more than 24,500 academic librarians, faculty, and key decision makers. Join us. Connect. 2 • Choice Media Planning Guide BRAND OVERVIEW Choice Magazine “ 75% of our collection is Reader Profile Average 887 Institutional subscribers Carnegie Market built through Choice.” Materials Class Penetration 5,325 Readership — Collection Expenditures* Development Librarian Two year 20% $468,337 Very small 7% Choice Reviews four year Small four 45% 1,113 Institutional subscribers year $689,091 76% of readers use Choice Medium 28,667 Monthly user sessions 63% to help make purchasing four year 244,900 Monthly page views Large four 71% $5,372,346 decisions for their library.* year *ACRL Metrics, 2017 survey ccAdvisor 440 Institutional subscribers Audience “ Choice reviews Librarian .................................................77% make it possible for Facebook / choice.reviews Reference ......................................................... 30% academic librarians Subject Specialist ............................................ 12% 10,680 Followers to make strategic Information Literacy/Instructional .................. 14% decisions regarding Cataloging/Technical Services ......................... 9% Twitter / choice_reviews resource allocation Acquisition/Collection Development ............ 12% and purchases.” Dean/Library Director .........................20% 1,193 Followers — Reference Librarian Professor/Faculty ..................................2% Student ....................................................1% 3 • Choice Media Planning Guide *2016 Choice user survey PUBLICATION & DATABASE Choice Magazine Choice Reviews • 200,000+ reviews • Updated daily • Bonus content including editorials, features, and bibliographic essays Audience 1,113 Institutional subscribers 28,667 Monthly user sessions 244,900 Monthly page views • 500 new reviews every month, written by field experts • 50+ academic specialties covered • Bonus content including editorials, features, and bibliographic essays Audience 887 Institutional subscribers 5,325 Readership 4 • Choice Media Planning Guide A collaboration between Choice and The Charleston Company, ccAdvisor is the only peer-reviewed, continuously updated, fully-searchable database dedicated to providing in-depth, critical reviews of digital resources for the academic and library markets. Our robust reviews are chock full of the information needed by Librarians who select and/or recommend purchases of web-based and e-resources for Academic Libraries. Audience Librarians, faculty, and students use ccAdvisor for collection development, discovery, bibliographic research, and homework assignments. Subscribers: 440 college, university and independent research libraries in the US and across the globe. Advertising Options Featured Review: $2,500 Full-text review hosted on the homepage for one month – includes online banner Online Banner only: $850 Price reflects one month run on all pages of the site Custom Reprint: $1,200 SPONSOR LOGO AND FEATURED REVIEW Ad Specifications Leaderboard banner: 728 x 90 px. Square banner: 250 x 250 px. Sponsor's logo 312 x 134 px. Submit as .jpg file. LEADERBOARD BANNER 5 • Choice Media Planning Guide MARKETING SERVICES Choice Reviews Presents Newsletter Sponsorships eMail Blast Sponsor any of Choice’s five newsletters to align your brand with relevant editorial topics and increase SPONSORSHIP HEADLINE the demand for your products and/or services. LEADERBOARD BANNER Your newsletter sponsorship includes sponsor headline, leaderboard banner and sponsored contact space. Average distribution 2,500 Average open rate 35% Distribution list 13,500 Average click-thru rate 15% Average open rate 16% Average click-thru rate 5% Community College Resources: Top 75 titles and resources for community college libraries. Choice email blasts are Internet Resources: A selection of noteworthy reviews of one of the most successful SPONSORED Internet resources. CONTENT ways to reach your targeted Editors’ Picks: audience with your own Select titles that stand out for their excellence, crafted HTML message. timeliness, originality, or sheer reading pleasure. Reach library professionals Forthcoming Titles: New publications that may support academic with organizational authority curricula and library collections. and purchasing authority. Hot Topic: A selection of current and past reviews supporting an important and timely theme. 6 • Choice Media Planning Guide ACADEMIC PUBLISHING WEEKLY Created specifically for the academic publisher market and curated by the editors of Choice Reviews. Reporting on headlines from mergers and acquisitions to research reports, major product launches and significant “people on the move” items, the newsletter aggregates the latest updates from around the industry in a convenient, single-source format, emailed to opt-in subscribers. Choice, a publishing unit of the Association of College & Research Libraries has been the go-to resource for academic librarians for more than 50 years. A trusted tool for collection development to academic publishers throughout the U.S. and internationally. Frequency: Weekly Distribution: Over 2,000 academic publishing executives Average 32% open rate Average 18% click-thru rate Advertising Options Sponsor Advertiser: Standard Advertiser: $1,300/month $600/month • Sponsorship headline • Leaderboard banner (728 x 90) • Premium placement banner • 4 releases (728 x 90) • 4 releases 7 • Choice Media Planning Guide WEBINAR PROGRAM ACRL/Choice webinars are live, 60-minute, interactive programs that offer sponsors the opportunity to engage directly with our audience of 25,500 research and academic librarians, library directors, faculty and students. The perfect way to generate qualified leads, build brand recognition, and put your products in front of key decision makers. Choose the program that Audience fits your needs Librarian ....................................................... 77% More than 72,000 Present your own program or let us procure librarians and faculty expert speakers, build engaging content, Reference .................................................. 30% manage outreach, and grow your lists. Subject Specialist ..................................... 12% have registered for an Dedicated Promotion Information Literacy/Instructional ........... 14% ACRL-Choice Webinar! Multiple invitations Cataloging/Technical Services .................. 9% Social Media Program Rates Acquisition/Collection Development ..... 12% Seasonal press releases Single session $ 8,500 Choice360.org Dean/Library Director ............................... 20% 2-3 sessions $ 8,000 YouTube Channel Professor/Faculty ........................................ 2% 4-5 sessions $ 7,500 Qualified Lead Generation Student .......................................................... 1% Averaging 750 registrants per webinar 6+ sessions $ 7,000 Full suite of demographic and analytic reports 8 • Choice Media Planning Guide CHOICE PODCAST PROGRAM Content Audience Authority File is a weekly, sponsored podcast featuring conversations about academic Academic librarians libraries and librarianship. The podcast is part Choice readers of the suite of content marketing options ACRL membership offered to sponsors. Faculty/Instructors In general, episodes take one of three forms: Average of 860 downloads/month Author/editor conversations Average of 990 streams/month Thought-leadership interviews/discussions Technology/product case studies Sponsor Benefits Pricing Content Channels Sponsor chooses one book, product or topic to discuss (four episodes). Monthly Sponsorship Each episode will be available through a Sponsor is introduced at the beginning and A specific discussion over the course of a variety of service providers and platforms, end of each episode. single, hour-long session. Program is divided including: into a month’s worth of content. $3,500 Sponsor receives a 60-second promotional iTunes spot during each episode. Seasonal Sponsorship Google Play MP3 audio files will be available in either An extended period of podcasts (three Stitcher hour-long or 15 minute formats for use in months to a year). For this sponsorship existing or upcoming marketing campaigns. Choice360 model, the price varies based on sponsorship duration. Request a quote 9 • Choice Media Planning Guide EDITORIAL CALENDAR September 2018 January 2019 May 2019 FALL ANNOUNCEMENTS ALA ANNUAL DISTRIBUTION Forthcoming Titles in Forthcoming Asian and Asian Outstanding Academic Titles 2018 Science & Technology American Studies Titles October 2018 February 2019 June 2019 Forthcoming Titles in Political Science Forthcoming African American ALA ANNUAL DISTRIBUTION Studies Titles Forthcoming Titles in Library & Information Sciences November 2018 March 2019 July 2019 CHARLESTON LIBRARY SPRING ANNOUNCEMENTS Forthcoming Performing Arts & CONFERENCE DISTRIBUTION Forthcoming
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