2015 MEDIA KIT
INSIDE:
2 Reach Your Global Audience
3 2015 Choice Editorial Calender
4 2015 Print Advertising
5 About Choice Reviews Online
6 2015 CRO Advertising Rates & Specs
9 ACRL-CHOICE Webinars The Clear Choice for Reaching Your Global Audience
TARGET exactly the people you need to reach. Why it pays Choice reaches thousands of undergraduate college and university libraries in the United States, as well as major to advertise academic and research libraries around the world. 97% of Choice readers purchased books and in Choice... electronic resources — or recommended purchases — based on Choice reviews.
7,000 Each year Choice publishes more than 7,000 reviews of books, websites, and other library resources. Maximize your advertising dollars 22,000 More than 22,000+ readers will see your ads with an integrated print — academic librarians, faculty, and key decision makers & online package! who rely on Choice magazine and Choice Reviews Online for collection development and scholarly research.
8,657 Facebook fans.
Choice magazine is published 12 times per Twitter fans. year. Each issue contains approximately 600 549 reviews of academic resources including Choice is a publication of ACRL, the Association of College & Research Libraries, a Division of the American Library Association. books, electronic databases, and Web sites. Most issues also include a bibliographic essay and a featured list of Forthcoming Titles in specific disciplines. Choice covers more than 50 subdisciplines. No matter what your target audience, Choice covers the subjects that interest them. Choice readers selected Choice magazine as their preferred source for reviews of both books and Internet resources by a margin of 22 to 1 over other review sources!
EXPLORE ALL THAT CHOICE HAS TO OFFER — VISIT US AT WWW.CHOICE360.ORG 2 2015 Choice Editorial Calendar
Reservations Print Ad Online Ad Issue Date Feature/Essay Deadline Deadline Deadline
• Outstanding Academic Titles 2014 January 11/10 11/17 12/29 • ALA Midwinter Distribution
• Forthcoming African American Studies Titles February 12/10 12/17 1/28 • Essay: History of Reading
• Forthcoming Women’s Studies Titles March • Academic Book Price Study 1/12 1/19 2/25 • Essay: Chicano/a Literature • Forthcoming Psychology Titles April • Significant University Press Publications 2/10 2/17 3/26 • Essay: Environmental Thought in the US • Forthcoming Science & Technology Titles May • Significant University Press Publications 3/10 3/17 4/27 • Essay: Art of the Copy
• ALA CONFERENCE ISSUE June 4/10 4/17 5/27 • Essay: GLBT Family Issues
• Forthcoming Performing Arts & Mass Media July 5/11 5/18 6/25 • Essay: Africana Philosophy
• Forthcoming Titles about the Internet • E-Products Buying Guide August 6/10 6/17 7/2 8 • OAT Web Resources List • Essay: Online Resources for Business Research
• Forthcoming Association/Organization Titles September 7/ 1 0 7/ 1 7 8/26 • Essay: Animal Ethics
• Forthcoming Political Science & Economics Titles October 8/10 8/17 9/24 • Essay: Online Drug Information Resources
• Forthcoming Reference Titles November 9/10 9/17 10/27 • Essay: American Financial Narratives
• Forthcoming Art & Architecture Titles December 10/12 1019 11/23 • Essay: HIV/AIDS
EXPLORE ALL THAT CHOICE HAS TO OFFER — VISIT US AT WWW.CHOICE360.ORG 3 2015 Print Advertising Rates Dimensions Number of Insertions Space Width Depth 1x 3x 6x 12x Full Page 7 ¼” 9 ¼” $2,650 $2,510 $2,380 $2,250 2 Page Spread — — $4,640 $4,400 $4,170 $3,940 ½ Page Vertical 3 ½" 9” $1,720 $1,640 $1,540 $1,460 ½ Page Horizontal 7 ¼” 4 ¾” $1,720 $1,640 $1,540 $1,460 ¼ Page 3 ½" 4 ¾” $1,090 $1,040 $980 $920 ⅛ Page 3 ½" 2 ⅜” $620 — $550 $520
⅔ page 4 11/16” 9” $2280 — $2,050 $1930
½ page island 4 11/16” 7” $1980 $1880 $1,780 $1680
⅓ page island 4 11/16” 4 ¾” $1420 — $1,270 $1,200 5 ⅓ page 2 /16” 9” $1420 $1,270 $1,200 5 ⅙ page 2 /16” 4 ¾” $950 $900 $850 $780 Cover 2 7 ¼” 9 ¼" — — $3,100 $2,860 Cover 3 7 ¼” 9 ¼" — — $3,100 $2,860 Cover 4 7 ¼” 9 ¼" — — $1,340 $1,150 Page Facing Cover 2 7 ¼” 9 ¼” — — $3,040 $2,810 Page Facing 1st Feature 7 ¼” 9 ¼” — — $2,630 $2,430 Page Facing 1st Review 7 ¼” 9 ¼” — — $2,630 $2,430 Rates reflect black/white ads. Add $1,175 for full color. (Rates Effective September 1, 2014)
Mechanical Specifications All advertising is subject to the publisher’s approval. Advertisements are accepted and published entirely on • Submit ad as hi-res PDF. the consideration that the advertiser and it’s agency, • Trim size is 8.5” x 11” jointly and severally, will indemnify and hold harmless Choice, its officers, agents and employees against • Live space is 7.25” x 9.25” any claims or suits based upon any aspect of an • Bleed ads should be sized to: 8.875” x 11.375”. Bleed advertisement. should extend at least 3/16” beyond trim size Payment in full is required of first-time advertisers at the • Vital copy (text or images) should be no closer than time reservations are made. 3/16” to the trim Neither the advertiser nor its agency may cancel an advertisement after the reservations deadline listed for • Crop marks should be at least 3/16” from any live area each issue. of the ad Cancellations must be in writing. • Define all colors as Spot or Process • All RGB, LAB, and Index colors must be converted to CMYK, grayscale, or spot color For inquiries contact Pam Marino, Advertising Sales Manager • Do not use rules less than .25 point [email protected] • All screened graphics should have an effective resolution of 300 dpi Artwork submissions should be • All bitmap graphics (line art) should have an effective directed to: Colleen Barile at resolution of 600 dpi. All duotones should be created in a photo manipulation program such as PhotoShop [email protected]. • Printing is offset on 45 lb white stock. Covers are 8-point coated cover stock. Perfect binding.
EXPLORE ALL THAT CHOICE HAS TO OFFER — VISIT US AT WWW.CHOICE360.ORG 4 Choice Reviews Online: Fast, Powerful, Easy
E-mail cro3trials@ ala-choice.org for a FREE 2-week trial!
Choice’s online searchable database contains all the editorial content Job Position of the print version including Forthcoming Titles Lists, Outstanding RESEARCH Academic Titles Lists, Editorials, Bibliographic Essays and Feature TEACHING GRADUATES Articles plus Exclusive Online Content—and over 185,000 reviews of COLLECTION books and digital resources! CRO is the fastest and easiest way to: DEVELOPMENT TEACHING • Identify key titles for purchase or research UNDERGRADUATES • Assess the strength of your library’s collection in critical LIBRARY REFERENCE & subject areas ACQUISITIONS RESEARCH • Identify titles for weeding ELECTRONIC INFORMATION • Support your patrons at the reference desk RESOURCE MGMT. LITERACY • Provide bibliographic resources for faculty research • Identify new works of interest with customized new-title alerts Type of Institution • Share your work with your colleagues thru CiteULike, Delicious, Digg, Facebook, Google+, Reddit, and Twitter PUBLIC/GOVERNMENT OTHER INSTITUTION LIBRARY
2 YR COLLEGE/ subscriptions amount to total users 1,100 12,000+ UNIVERSITY 130,000 site visits and 480,000 page views per month
In a recent survey, Choice reviews were called “the best short critical evaluations of new titles available anywhere.” Choice subscribers rate
Choice #1 among sources used to select materials for academic libraries. 4 YR COLLEGE/UNIVERSITY
EXPLORE ALL THAT CHOICE HAS TO OFFER — VISIT US AT WWW.CHOICE360.ORG 5 Choice Reviews Online 2015 Ad Rates
TOP: 468 x 60 pixels
Site Ads An effective low-cost way to enhance any print ad. Rates reflect one-month run on all pages of www.cro3.org BOX: Ad Statistics 162 x 120 pixels • Average impressions per month: 145,000 162 x 300 pixels VERTICAL VERTICAL • Average click-thrus per month: 165 BANNER:
TOP: 468 x 60 pixels Table of Contents (eTOC) Alert A monthly alert sent to the 12,700+ subscribers indicating a new issue release. This alert includes the Table of Contents with a link to the new issue.
Sponsorship includes… Exclusive Top banner ad space
Statistics • Distribution List 10,500+ • Average open rate is 47%. Click-thru rate is 2%
E-Blasts Exclusively your content — your message! Send your own customized HTML to the 12,700 subscribers.
Statistics • Distribution List 12,700 • Average open rate is 15%. Click-thru rate is 6%
Space 1x 3x 6x 12x Top Banner $880 $825 $780 $745 Box Banner $710 $685 $650 $620 Vertical Banner $710 $685 $650 $620 Choice e-TOC $3,675 $3,465 $3,255 $3,100 E-blast $3,675 $3,465 $3,255 $3,100
EXPLORE ALL THAT CHOICE HAS TO OFFER — VISIT US AT WWW.CHOICE360.ORG 6 Choice Reviews Online 2015 Ad Rates
Newsletter Sponsorship Reach even more users by sponsoring one or more of our monthly newsletters which include...
• Internet Resources TOP BANNER • Forthcoming Titles
• Editors’ Picks and Internet Resources • Hot Topics BOX Newsletter A sponsored newsletter offers you… VER- • Sponsorship headline TICAL • Exclusive advertising with… • Top Banner, Box Banner and Vertical Banner ads.
Hot Topics Statistics Newsletter • Distribution averages 1,150 per newsletter BOX • Average open rate is 35%. Click-thru rate is 20%
TOP BANNER
1x 3x 6x 12x
Newsletter $840 $800 $755 $710 Sponsorship BOX Forthcoming Titles Newsletter VER- TICAL
Editors’ Picks Newsletter
BOX
For inquiries contact Pam Marino, Advertising Sales Manager [email protected] Artwork submissions should be directed to: Colleen Barile at [email protected].
EXPLORE ALL THAT CHOICE HAS TO OFFER — VISIT US AT WWW.CHOICE360.ORG 7 Choice Reviews Online 2015 Ad Specifications
CHOICE REVIEWS ONLINE SITE ADS
TOP BANNER: BOX BANNER: VERTICAL BANNER: 468 x 60 pixels 162 x 120 pixels 162 x 300 pixels
Format: • Submit ads in pixels saved as GIF or JPG only. Maximum 30K file. • Submit URL for each ad file. Ads may be static or animated. • Limitations include… * 1 rotation per 15 seconds, maximum 3 rotations * Rotation must stop after the last rotation in the sequence * Rotation must restart when user changes a page
TABLE OF CONTENTS NEWSLETTERS E-BLASTS (E-TOC) ALERT File requirements: • HTML + preferred subject line TOP: • All fonts, images and links must 468 x 60 pixels TOP: 468 x 60 pixels be embedded into the HTML. We do not accept external files BOX: 162 x 160 pixels for download. VERTICAL: • Recommended maximum 162 x 300 pixels dimensions: 600 x 600–800 pixels • Recommended collective size of all image files: 40kB. Maximum collective size of all image files: Format: 300kB (required). • Submit ads in pixels saved as GIF or JPG only. Maximum 30K file. • Please utilize center justified • Submit URL for each ad. Animation is not supported for these ads. code on the file to center the page appropriately.
Artwork submissions should be directed to: Colleen Barile at [email protected].
EXPLORE ALL THAT CHOICE HAS TO OFFER — VISIT US AT WWW.CHOICE360.ORG 8 ACRL-Choice Webinars
Connect Directly with Academic Librarians
IT’S EASY • Choose your date and topic, then forward your proposal to us for prompt assessment and feedback The • 60-minute, live, interactive web-hosted presentation price for an • Training and technical assistance provided before ACRL-Choice and during the presentation webinar • Real-time reporting and polling of attendees sponsorship is • Permanent, accessible archive of presentation $6,500
IT’S BENEFICIAL TO YOU AND YOUR ATTENDEES • Average audience stats per program: 350-500 ATTENDEES HAVE HIGH PRAISE registrations, 40-50% attendance, and additional post- FOR ACRL-CHOICE WEBINARS event usage of archive “This is the best webinar I’ve experienced. The content was • Sponsors receive contact information for all registrants excellent and the presenters offered very relevant, useful and a full suite of registration and attendance statistics information. Thank you!” • Archives are viewed over 1,000+ times within two weeks “I very much enjoyed this webinar, as it was both useful of the live session and interesting. It provided concrete examples of things that other libraries are doing relating to the topic, giving WE SPREAD THE WORD AND us great ideas of ways that we could potentially use social EXTEND THE INVITATION media to build community on campus.” • Dedicated webinar invitation e-mail blast to ACRL “Informative speakers - content relevant to universities member and CHOICE house lists looking at DMPs, Datacite, and issues around compliance, • Additional publicity via social media (Facebook, Twitter) IRs, OA, and data literacy.” and seasonal press releases “This webinar had some great takeaways that we can implement almost immediately.” SELECT A TOPIC OR CREATE YOUR OWN • Acquisitions evaluation: tips and best practices For inquiries contact Pam Marino, • Digital collections: best practices for building from the ground up Advertising Sales Manager • The future of information literacy [email protected] • New and emerging technologies in academic libraries
• Redesigning the library space: new challenges and trends
EXPLORE ALL THAT CHOICE HAS TO OFFER — VISIT US AT WWW.CHOICE360.ORG 9