Beauty influencers December to March 2018 BEAUTY INFLUENCERS on DYNVIBE LIVE
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Discover the "beauty influencers"! Today, we invite you to discover insights from our Beauty Influencers panel. 200 top French beauty influencers (> 50K followers) that are monitored daily through our platform in order to: understand what their favourite brands are, identify the partnerships they form and relay, detect the trends they infuse and the new products they display, but also comprehend their “consumption world” beyond cosmetics.
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2 BEAUTY INFLUENCERS / EXECUTIVE SUMMARY
MOST MENTIONED CATEGORIES The "Beauty Influencers” who are part of our Dynvibe LIVE panel talk undoubtedly about cosmetics, but also a great deal about fashion and food. Lipsticks, foundation and eyeshadows are the most popular This report aims to focus on brands, products and trends relayed and instilled by these makeup products mentioned by beauty influencers. opinion leaders as well as to understand their entire living and consumption • For the lips, we observe that the matte trend remains environment beyond cosmetics. dominant in makeup looks shared on social networks.
• The foundation is mentioned in a lot of “Make-up of the day” (#MUOD) posts. A large number of brands are mentioned, MOST VISIBLE BEAUTY BRANDS but the launch of the NARSissiste collection by Nars also contributes to making this category of products very visible. The beauty brands most mentioned by beauty • When it comes to eyeshadows, Too Faced is THE most cited influencers in the last 3 months are Sephora, Too brand. The palette format represents a vast majority in the Faced and Lancôme. most mentioned products and especially the new “Life's a But the brands that have seen the highest growth in festival” (Unicorn) and “White Peach”. ranking are: With the Becca x Sananas2106 partnership, the highlighter is . Benefit (Launch of BadGal mascara in Maldives), very visible over the last 3 months. Nevertheless, beyond this operation, we still notice that highlighters in general are very . Glamglow (Partnership in the form of a contest) popular. . Make Up Forever (Launch of the STAR LIT palette)
3 BEAUTY INFLUENCERS / EXECUTIVE SUMMARY
BRAND CAMPAIGNS TRENDS TO WATCH
Numerous brand marketing campaigns took place in the last 3 months. Body highlighting We focused on 2 of them: As a weak signal we have been able to note that the highlighter can, on The co-creation of a highlighter between BECCA and the blogger certain occasions, also be applied on the body (shoulders, legs, cleavage). Sananas2106 A trend to follow to determine if it’s growing next summer. Originally released exclusively at Sephora and in limited quantity, the product’s launch was complemented by a party attended by many Diverted use of products beauty bloggers. The operation not only generated an impressive This is a trend that we are seeing more and more frequently. In this number of reactions on Sananas2106 posts (1.8M likes, 81K comments, study, a blogger expresses the fact that she often uses her lipsticks as a 499K video views), but also generated posts from other beauty blush or as eyeshadow. A large number of members of her community influencers creating a stir. confirm that they also have the same practice. They claim that the texture of the lipstick lasts longer, offers more "pop" colours, or a more intense The launch of the fragrance "Yes I am" by Cacharel glow.
The number of Instagram reactions on this operation is very high (580K Perfume in roll-on format likes, 33K comments, 267K views (3 videos)). While the perfume launch Dior has launched a roll-on version of some of its perfumes. The party itself generated influencer posts on Instagram, it was mostly the reactions of the communities of influencers highlighting this new format contest to win the perfume that made their audience react strongly. are very positive. Consumers describe the concept as very original and Moreover, we note that the lipstick-shaped bottle has been oftentimes practical to carry the perfume in a bag or while traveling. Many say that positively mentioned by consumers, the juice on the other hand they want to test the concept in stores. generates quite divided opinions.
4 BEAUTY INFLUENCERS / EXECUTIVE SUMMARY
FASHION FOOD
Even if the trends "healthy", "vegan", "organic" are very present at the heart of this panel of beauty influencers, we also note that they are not radicals regarding this approach. They strive for a balanced diet, while still being able to have fun with less The fashion brands most talked about by beauty influencers over the last 3 months are Zara, reasonable dishes from time to time. Asos and Daniel Wellignton (brand partnership). The photos they post on Instagram mainly highlight weekend brunches. It is a And the brands with the highest growth rate in ranking are: Asos, Primark and Miss Guided. privileged moment for them to share with family or friends mostly in restaurants but
The progression of Miss Guided in the ranking of fashion brands is linked sometimes also at home. to a special collection made in partnership with Nabilla. This collection provoked positive feedback from her community. The content’s analysis allows us to determine that, beyond the acclaimed products, many people notice that the starlet has changed and most say they appreciate her new "chic and elegant" attitude.
In the world of luxury, Louis Vuitton, Balmain and Chanel are the most mentioned brands. Leather goods (bags) remain the most cited products.
5 SUMMARY
BEAUTY INFLUENCERS x WHO THEY ARE 6
BEAUTY INFLUENCERS x WHAT THEY TALK ABOUT 9
11 BEAUTY INFLUENCERS x BEAUTY
17 BEAUTY INFLUENCERS x FASHION
BEAUTY INFLUENCERS x FOOD 21
6 BEAUTY INFLUENCERS x WHO THEY ARE
INFLUENCERS IN THE PANEL NUMBER OF POSTS COUNTRY 200 6 095 France
GENDER AGE GROUPS PREFERENCES
7 BEAUTY INFLUENCERS x WHO THEY ARE
8 SUMMARY
BEAUTY INFLUENCERS x WHO THEY ARE 6
BEAUTY INFLUENCERS x WHAT THEY TALK ABOUT 9
11 BEAUTY INFLUENCERS x BEAUTY
17 BEAUTY INFLUENCERS x FASHION
BEAUTY INFLUENCERS x FOOD 21
9 BEAUTY INFLUENCERS x WHAT THEY TALK ABOUT
MOST ACTIVE TOPICS MOST ACTIVE HASHTAGS
MOST ACTIVE BRANDS CATEGORIES TOP MENTIONS
10 SUMMARY
BEAUTY INFLUENCERS x WHO THEY ARE 6
BEAUTY INFLUENCERS x WHAT THEY TALK ABOUT 9
11 BEAUTY INFLUENCERS x BEAUTY
17 BEAUTY INFLUENCERS x FASHION
BEAUTY INFLUENCERS x FOOD 21
11 BEAUTY INFLUENCERS x BEAUTY BRANDS
TOP 10 BEAUTY BRANDS TOP RISE TOP DROP WHAT THEY TALK ABOUT?
SEPHORA Sephora Lip stories collection launch + Becca x Sananas2106 highlighter sold at Sephora only
LANCÔME Advanced Génifique serum contest
BENEFIT Blogger event in Maldives for the BadGal Bang mascara launch
NARS Launch of the NARSissist Collection (free products) --
DIOR #DiorGlowSquad event in Megève 12 BEAUTY INFLUENCERS x BEAUTY PRODUCTS
TRENDING BEAUTY PRODUCTS MOST ACTIVE WORDS
LASTEST BEAUTY STYLES MOST ACTIVE HASHTAGS
13 BEAUTY INFLUENCERS x LIPSTICKS
TREND: MATTE LIPSTICKS WEAK SIGNAL: WEAK SIGNAL: LATEST LIPSTICKS STYLES MATCHING COLORS LIPSTICKS AS BLUSH
j'adore aussi avec 1 goutte de Baume Supreme Revitalizing pour encore plus de glow ,c'est top !
As blush and super soft and subtle eye shadow! I little tap on the lipstick, a little tap in the eye lid and I look fresh straight away
Oui ! Surtout les couleurs pop en My favorite Cream blushes are été En ce moment je ne porte que du Je suis un peu fière de moi, mon ràl lipsticks. Also today’s color mood. mat car c’est clair que c’est ce qui match parfaitement le coeur de Anyone else uses lipstick as their always! i use my lipsticks for tient le plus longtemps! mon tshirt blush ? contouring, blush, lipstick, eyeshadow or eyebrows... saving so much money lol COMMUNITY REACTIONS
I started using lipstick as blush Yesssss love this. Sometimes use it thanks to You and love it! Is to tint an eyeshadow too more long lasting on my skin than a Yes all the time!! And as powder. I love your work eyeshadow!! Velvet teddy from Mac I use lipsticks as blush, eyeshadow makes a gorgeous blush MAT Joli Rouge Velvet de @clarinsfr and highlighter underneath my ♥️C’est un véritable coup de cœur, foundation. They are creamy and Yesterday I wanted to wear this I used to and got away from it! aussi bien au niveau de la texture, @maccosmetics lipstick in Flat Out Thanks for re-reminding me...that they stay forever in place tenue, pigmentation ou confort... Fabulous and then I had a hard C’est LE rouge à lèvres mat parfait à my lipstick will work for a cream time finding a top. Tried it the other day and works mes yeux ! blush. A cream blush looks softer perfectly! less make up to carry and more natural. 14 around when I go out too :-) BEAUTY INFLUENCERS x HIGHLIGTHER
EVENT: BECCA x SANANAS2106 (CO-CREATION) WEAK SIGNAL: LATEST HIGHLIGHTERS STYLES MOST MENIONNED BRANDS BODY HIGHLIGHTING OTHER INFLUENCERS REACTIONS Becca La beauté de cet highlighter Parisian Lights @beccacosmetics x Too Faced @sananas2106 Même la photo ne lui rend pas justice, les reflets dorés MAC sont magnifiques
j’ai enfin pu tester sur moi même Anastasia Je n’oublierai jamais cette soirée grâce à l’highlighter de ma Sananas et vous ! Moins de 3h encore pour mettre franchement il est canon !! Et la main sur mon Highlighter en avant MUFE première surtout bien pigmenté
Ma Beauteam @sananas2106 A Huda Beauty créé son highlighter avec SANANAS2016 POSTS @beccacosmetics ! 🙌🏼 je suis trop contente pour elle :) La NYX 20 pigmentation est canon ! La couleur est canon ! Bref c’est CANON ! Dior REACTIONS Clarins 1.8M likes Djulicious 81K comments
0 10 20 30 40 499K video views 15 BEAUTY INFLUENCERS x FRAGRANCES
EVENT: LAUNCH OF « YES I AM » (CACHAREL) INNOVATION: TOP 5 FRAGRANCES ROLLER FRAGRANCE
This is so cool.!.!!. Need one ASAP
J'adore l'idée c'est vraiment trop cool J'ai la chance aujourd'hui de pouvoir J’adore ces parfums roll on Dior ✨ vous faire gagner 5 parfums #yesiambycacharel Pour un cadeau c’est top car ce n’est pas cher et ça dure une Je vous dévoile enfin la packaging éternité comme c’est en Roll-On 👌🏻 Deux révolutions dans le monde du nouveau @yesiambycacharel ! du parfum : un nouveau jus pour J’ai été impressionnée par son C’est tellement dingue que le Poison Girl & un nouveau geste originalité Et il tient dans un sac avec ce Roller-Pearl ! personne n’y est pensé avant à main ! TOP HASHTAGS va falloir que j’aille le sentir en J’offre la possibilité à magasin ! Mais ce format est VERY POSITIVE REACTIONS l’une d’entre vous de le vraiment pratique surtout pour les 21 influencers découvrir ! FROM HER AUDIENCE voyages !
41 insta posts Très bonne idée ce roller ! Mais Dior ils sont en avance sur bien des choses mdr Belle idée bien pratique ! Je ne le connais pas encore celui-ci ! REACTIONS ON INSTA Ça c'est vraiment génial comme concept ! 580K likes J’aimerai trop le tester, c’est sympa comme concept! Soirée by I love rollers when I’m on the go 33K comments @yesiambycacharel last night ❤️ Ce parfum et ce format j’adhère #yesiamnycacharel 267K views (3 vidéos) totalement 16 SUMMARY
BEAUTY INFLUENCERS x WHO THEY ARE 6
BEAUTY INFLUENCERS x WHAT THEY TALK ABOUT 9
11 BEAUTY INFLUENCERS x BEAUTY
17 BEAUTY INFLUENCERS x FASHION
BEAUTY INFLUENCERS x FOOD 21
17 BEAUTY INFLUENCERS x FASHION BRANDS
TOP 10 FASHION BRANDS TOP RISE TOP DROP WHAT THEY TALK ABOUT?
DANIEL WELLINGTON Sharing of Christmas + Valentine’s day promo code
PUMA Launch of Satin Muse sneakers and Puma “Suede Bow” special for Valentine’s day --
CLUZE Sponsoring during the -- #cluselovestories operation
MISS GUIDED Launch of Nabilla x Miss Guided collection
18 BEAUTY INFLUENCERS x FASHION BRANDS
EVENT: NABILLA x MISS GUIDED (SIGNED COLLECTION) OTHER INFLUENCERS’ POSTS ABOUT THE BRAND
VERY POSITIVE REACTIONS Ouah je viens de voir la collection FROM HER AUDIENCE de Nabilla avec Missguided elle est juste wow je meurs d’amour Toujours canon magnifique ta co avec Missguided ew pardon elle est canon la collection de nabilla pour miss J'adore la mini-jupe en jean rouge, guided wow ! c'est mon coup de cœur Heuh par contre Nabilla dans sa je me réjouis d'avoir ma collaboration avec Miss Guided commande ta collection est on en parle ? la meuf est All in the details 邏✨ vraiment canon magnifique les vêtements sont Lunettes @poletteeyewear Sometimes classy, always sassy. canons Colliers @edenoah_ Top @missguided Ce jean est un peu destroy pour T.shirt @missguided moi mais j'adore ta collection La collection miss guided de Nabilla NABILLA’S POSTS n'empêche continue à faire autant de trop belle pièce je craque de projet ça te réussi vraiment 4 La collection de @Nabilla avec Miss Lensemble a rayure blanc et bleu Guided est ouf là j'ai trop hâte magnifik nabilla ma tenu préféré de ta collection j'adore la collection missguided by REACTIONS @Nabilla de belle pièces simple, Super collaboration il t'arrive que original à un prix abordable on voit 261K likes des belles choses tu es une belle qu'il y a eu un vrai travail derrière, personne cette collection défini vraiment la 15.8K comments nouvelle Nabilla Pour répondre aux nombreuses Ah ces fameux toilettes mdrrr Bon bah go acheter la collection de questions: mon maillot @sananas2106 des beautés Nab d'amour 🖇️❤️ elle est juste La collection Nabilla X Missguided 👉🏼@missguided ref l4226766 #beccaxsananas #sananas CANON beau travail j'en suis amoureuse #missguided 19 BEAUTY INFLUENCERS x LUXURY BRANDS
TOP 10 LUXURY BRANDS BAGS FASHION & ACCESSORIES
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Balmain Chanel Brooche Chloé Lancel YSL Gucci bang
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-- Céline Céline + LV Chanel Chanel Necklace Chanel LV boots
--
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Chanel LV Balenciaga Louboutin YSL YSL
20 SUMMARY
BEAUTY INFLUENCERS x WHO THEY ARE 6
BEAUTY INFLUENCERS x WHAT THEY TALK ABOUT 9
11 BEAUTY INFLUENCERS x BEAUTY
17 BEAUTY INFLUENCERS x FASHION
BEAUTY INFLUENCERS x FOOD 21
21 BEAUTY INFLUENCERS x FOOD
PREFERED FAST FOOD BRANDS MOST ACTIVE HASHTAGS TOP 5 FOOD BRANDS
ANSWERS FROM HER AUDIENCE (base: 186 answers)
Mc Do Burger King KFC Quick Manon au fast-food alors O'Tacos qu’elle est censée être au régime Subway C’est quoi ton fast-food préféré ? Moi c’est Macdo 0 50 100 150
FOOD TRENDS TREND: VEGAN
Delicious Monday Vous le savez sûrement morning breakfast from last sunday with déjà mais à partir du #vegan Bientôt deux @gabyowl at (Vegan) DNUTS 襤 lundi 26 février je mois Vegan je vous @laclairierelille for a commence un mois prépare un article sur vegan brunch vegan mon ressenti !
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