THE CHERRY ON TOP BEAUTY REPORT
AUGTHE CHERRY ON TOP REPORT August 2019 2019, Color Cosmetics 1 A letter from our co-founder-
I am incredibly proud to announce that WWD chose my fellow co-founder Justin Stewart for the cover of their August 2019 Beauty Inc issue, positioning Cherry Pick as the leader defining the future of social analytics.
Building this company with Justin and Tony has been one of the greatest honors of my life and I have made it my goal this month to share this article and photos as many times as humanly possible (because, I mean, come on!). So in true stage mom fashion, I couldn’t let WWD be the only publication to put Justin on the cover this month. *wink*
And we're not the only ones celebrating either, so are consumers as Nars rings in its 25th anniversary with a new 72-color lipstick collection (pg.10) and ColourPop releases their largest eye palette to date (pg.8).
Thank you so much for reading The Cherry On Top. The three of us feel immensely grateful to you for being a part of our community and helping us get to this point.
With love,
Melissa Munnerlyn Co-Founder
THE CHERRY ON TOP BEAUTY REPORT August 2019, Color Cosmetics
Justin Stewart [email protected]
Melissa Munnerlyn [email protected]
Gio ‘Tony’ Chiappetta [email protected]
Photo credit: Cover image by Ahmed Klink for Beauty Inc/WWD, Cover Feature, August 2019. This Month's Beauty Hot Takes Highlighters surpass bronzer as we head into fall Pg. 7 ColourPop keeps enthusiasm high with near-endless launches Pg. 8 Inclusivity continues to drive sales Pg. 9 Nars is still the MVP of lipstick brands Pg. 10
THE CHERRY ON TOP REPORT August 2019, Color Cosmetics 3 CHERRY PICK USE CASE #045: Monitor brand desirability before and after a campaign launch.
CHERRYPICKAI.COM
THE CHERRY ON TOP REPORT March 2019, Color Cosmetics 4 Introducing the next generation of business metrics. Big ideas, simplified and made accessible.
Every single day, the masses of beauty consumers on social media comment on tens of thousands of images and videos containing beauty products, saying things like I WANT THIS and NEED!!! Consumers are *literally* telling brands what products they want.
At Cherry Pick, we track nearly every single beauty product on the planet and believe that measuring this engagement, valuable expressions of intent to purchase products, is the key to unlocking the true value of social media.
POPI Score POPI The relative % of intent to purchase a Pronounced "poppy" specific product across social media (i.e., market share).
POPT Score POPT The relative % of images and videos Pronounced "popped" posted with a specific product across social media (i.e., spend on social).
THE CHERRY ON TOP REPORT August 2019, Color Cosmetics 5 TOP 10 BRANDS: COLOR COSMETICS Based on consumer intent across social media for the month of August 2019.
– #1 ColourPop Cosmetics 28.55% 3.89% ↑2 #2 Anastasia Beverly Hills 5.87% 4.04% – #3 Benefit Cosmetics 4.48% 2.69% ↑1 #4 Kylie Cosmetics 4.15% 2.00% ↓3 #5 Huda Beauty 4.01% 0.99% ↑5 #6 Nars 3.81% 1.10% – #7 Fenty Beauty by Rihanna 3.81% 2.39% ↑6 #8 Charlotte Tilbury 2.43% 2.02% ↑12 #9 Urban Decay 2.18% 1.22% ↓2 #10 Tarte 2.09% 1.82%
POPI Score - The relative % of intent to purchase a specific product across social media (market share). POPT Score - The relative % of images and videos posted with a specific product across social media (spend on social).
THE CHERRY ON TOP REPORT August 2019, Color Cosmetics 6 TOP RANKINGS: CHEEK Based on consumer intent across social media for the month of August 2019.
TOP BRANDS TOP ATTRIBUTES
↑3 #1 ColourPop Cosmetics Cheek 17.45% 2.91% Palette #1 Claim Cruelty free ↑1 #2 Fenty Beauty by Rihanna #1 Benefit Smoothing 11.78% 2.91% #1 Finish Pearl #1 Formulation Pressed ↓2 #3 Benefit Cosmetics 9.67% #1 Key Ingredients Kaolin 4.58%
↑133 #4 Dominique Cosmetics Highlighter 8.05% 0.23% #1 Claim Hydrating #1 Benefit Long-wearing ↑1 #5 Anastasia Beverly Hills #1 Finish Shimmer 5.36% 4.27% #1 Formulation Stick #1 Key Ingredients Carnauba
TOP PRODUCTS
#2 #3 #4 #5 Sun Stalkr Prisma Glow Loose hoola matte Bronzer Highlighter Highlighter bronzer Fenty Beauty Palette Anastasia Benefit by Rihanna Dominique Beverly Hills Cosmetics Cosmetics
#1 HOT TAKE Highlighters surpass bronzer as we head into fall Lite Stix As summer comes to a close, customers are leaving their bronzer behind and ColourPop Cosmetics starting to stock up on highlighter that will catch the last of the sun's rays. In August, Colourpop moved up three spots to #1 on the top brand list with the launch of their first cream highlighter, Dominique Cosmetics jumped an astounding 133 spots to #4 with the debut of their Prisma Glow Highlighter Palette, and overall, the light-reflecting makeup took three of the top five product spots.
THE CHERRY ON TOP REPORT August 2019, Color Cosmetics 7 TOP RANKINGS: EYE Based on consumer intent across social media for the month of August 2019.
TOP BRANDS TOP ATTRIBUTES
– #1 ColourPop Cosmetics Eyeshadow 46.01% 7.08% #1 Claim Cruelty free #1 Benefit Long-wearing ↑1 #2 Anastasia Beverly Hills #1 Finish Metallic 7.15% 6.32% #1 Formulation Pressed #1 Key Ingredients Rose ↓1 #3 Benefit Cosmetics 4.63% 3.68% Mascara ↑4 #4 Huda Beauty #1 Claim Vegan 3.96% #1 Benefit Volumizing 0.90% #1 Finish Natural ↑13 #5 Urban Decay #1 Formulation Liquid 2.68% 1.21% #1 Key Ingredients Vitamin B5
TOP PRODUCTS
#2 #3 #4 #4 She's a Jackie Aina Naked Honey 3D Mink Rainbow Palette Urban Decay Lilly Lashes Palette Anastasia ColourPop Beverly Hills Cosmetics
#1 HOT TAKE ColourPop keeps enthusiasm high with near-endless launches Strawberry Shake ColourPop dominated the Eye category this month. Not only did the brand take the #1 top brand spot for the sixth month in a row and the top two in products, Palette but it also drove an impressive 46.01% POPI for August thanks to an almost ColourPop Cosmetics endless roster of new launches, including a rainbow collection and their largest palette yet in collaboration with beauty vlogger Kathleen Lights.
THE CHERRY ON TOP REPORT August 2019, Color Cosmetics 8 TOP RANKINGS: FACE Based on consumer intent across social media for the month of August 2019.
TOP BRANDS TOP ATTRIBUTES
↑4 #1 Fenty Beauty by Rihanna Foundation 9.80% 5.94% #1 Claim Oil-free #1 Benefit Long-wearing ↑18 #2 Anastasia Beverly Hills #1 Finish Natural 7.57% 3.16% #1 Formulation Liquid #1 Key Ingredients Glycerin ↑15 #3 Benefit Cosmetics 5.55% 2.51% Face Primer ↑11 #4 MAC #1 Claim Oil-free 4.65% #1 Benefit 0.84% Hydrating #1 Finish Matte ↑6 #5 Juvia's Place #1 Formulation Balm 4.27% 1.66% #1 Key Ingredients Hyaluronic acid
TOP PRODUCTS
#2 #3 #4 #5 Pro Filt'r Luminous Pro Boi-ing Hydrating Silk Longwear Cakeless Longwear Foundation Concealer Concealer Foundation Giorgio MAC Benefit Fenty Beauty Armani Beauty Cosmetics by Rihanna #1 HOT TAKE Inclusivity continues to drive sales Luminous Foundation Anastasia Beverly Hills launched their new Luminous Foundation in 50 shades Anastasia Beverly Hills this month helping the brand jump 18 spots to #2 on the top brands list and #1 in top products. Much like fellow top brands Fenty and MAC, this company is proving a dedication to providing customers with an offering as diverse as they are really pays off.
THE CHERRY ON TOP REPORT August 2019, Color Cosmetics 9 TOP RANKINGS: LIP Based on consumer intent across social media for the month of August 2019.
TOP BRANDS TOP ATTRIBUTES
↑25 #1 Nars Lip Balm 16.20% 2.10% #1 Claim Cruelty free #1 Benefit Hydrating ↓1 #2 ColourPop Cosmetics #1 Finish Shimmer 14.09% 2.48% #1 Formulation Balm #1 Key Ingredients Coconut ↓1 #3 Kylie Cosmetics 11.34% 4.30% Lipstick – #4 Huda Beauty #1 Claim Paraben-free 7.17% #1 Benefit Long-wearing 1.11% #1 Finish Matte – #5 Charlotte Tilbury #1 Formulation Liquid 4.16% 3.83% #1 Key Ingredients Coconut
TOP PRODUCTS
#2 #3 #4 #5 Ultra Glossy Lip Liner Liquid Matte Velour Liquid Lip Kylie Huda Beauty Lipstick ColourPop Cosmetics Jeffree Star Cosmetics Cosmetics
#1 HOT TAKE Nars is still the MVP of lipstick brands Lipstick Lipstick lovers proved their loyalty to the iconic makeup brand, helping Nars Nars celebrate its 25th anniversary by snapping up the brand's newly launched 72 lipstick shades and propelling the company up 25 spots to #1 on the top brands list.
THE CHERRY ON TOP REPORT August 2019, Color Cosmetics 10 Who are we?
Cherry Pick is a next-gen product intelligence suite that uses the latest in AI and machine learning to understand consumer comments on social media.
COT monthly reports can provide metrics to support awareness and engagement KPIs for specific products or collection launches.
If you are a manufacturer, brand, retailer, influencer or agency looking for a sample of our custom reporting and insights; please email us at [email protected].
THE CHERRY ON TOP REPORT August 2019, Color Cosmetics 11 Email us with any suggestions or requests on how to take this report to the next level. We read every email, and we’d love to hear from you. And please feel free to share this pdf!
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