DOCSLIB.ORG

THE CHERRY on TOP REPORT January 2019, Color Cosmetics 10 Cherry Pick’S January 2019 Hot Take

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
THE CHERRY on TOP REPORT January 2019, Color Cosmetics 10 Cherry Pick’S January 2019 Hot Take THE CHERRY ON TOP REPORT JANTHE CHERRY ON TOP REPORT January 2019, Color2019 Cosmetics 1 A letter from our founders– January had the beauty world obsessed with minimizing their collections with Mari Kondo driving everyone to tidy up and @EsteeLaundry inspiring everyone to #ShopMyStash. Intent within categories maintained a more even distribution with the exception of Fenty’s domination in Face, and for the first time ever, Japanese-inspired Tatcha Beauty appeared in the charts. This seventh edition of the Cherry On Top Report presents the official intent rankings for color cosmetics brands, products, and product attributes (!!) from January 2019. Enjoy. With love, Cherry Pick THE CHERRY ON TOP REPORT January 2019, Color Cosmetics Justin Stewart [email protected] Melissa Munnerlyn [email protected] Gio ‘Tony’ Chiappetta [email protected] 10B+ # of consumer product interactions DAILY across social media Every single day, the masses of beauty consumers comment about tens of thousands of products across social media. Consumers are *literally* telling brands what products they want. At Cherry Pick, we believe that measuring this engagement, valuable expressions of purchase intent for products, is the key to unlocking the true value of social media. Why? Purchase intent is a leading indicator of sales - in fact, purchase intent on social media actually drives product sales. And we have the data to prove it. THE CHERRY ON TOP REPORT January 2019, Color Cosmetics 3 Using the latest developments in machine learning, Cherry Pick is turning comments about social content into purchase intent for product SKUs, we're calling this product intent. Introducing the next generation of business metrics. Big ideas, simplified and made accessible. Percent of Product Intent POPI The percent of intent generated by Pronounced "poppy" a brand’s tagged products relative to all of the other products in the same category. (You can think of this like a brand or product’s market share). Percent of Products Tagged POPT The percent of images and videos Pronounced "popped" tagged with a brand’s products relative to all of the other images and videos tagged with products in the same category. (You can think of this like a brand’s spend on social content). THE CHERRY ON TOP REPORT January 2019, Color Cosmetics 4 INSIGHTS CUSTOM- IZABLE TO YOUR AUDIENCE. cherrypickai.com THE CHERRY ON TOP REPORT January 2019, Color Cosmetics 5 TOP 10 BRANDS: COLOR COSMETICS Based on intent in social comments in the month of January 2019. #1 Fenty Beauty 9.11% POPI 2.81% POPT #2 Benefit Cosmetics 8.07% 2.81% #3 ColourPop Beauty 7.71% 2.97% #4 Huda Beauty 7.47% 1.27% #5 Jeffree Star Cosmetics 6.94% 2.96% #6 Too Faced 4.44% 3.94% #7 Kylie Cosmetics 4.21% 1.93% #8 Lime Crime 4.03% 1.98% #9 Anastasia Beverly Hills 3.25% 2.17% #10 Morphe 3.13% 1.09% Of all intent generated by Color Cosmetics products, this is the percent received by the Brand's products. Of all images and videos containing Color Cosmetics products, this is the percent containing the Brand's products. THE CHERRY ON TOP REPORT January 2019, Color Cosmetics 6 TOP RANKINGS: CHEEK Based on intent in social comments in the month of January 2019. TOP BRANDS TOP ATTRIBUTES #1 Kylie Cosmetics Blush 9.29% POPI 3.61% POPT #1 Claim Paraben-free #1 Benefit Hydrating #2 Benefit Cosmetics #1 Finish Matte 7.37% 3.94% #1 Formulation Pressed #3 Fenty Beauty #1 Key Ingredients Hyaluronic acid 5.53% 1.57% Bronzer #4 Jeffree Star Cosmetics #1 Claim Paraben-free 5.25% #1 Benefit Long-wearing 3.94% #1 Finish Matte #5 Anastasia Beverly Hills #1 Formulation Pressed 4.53% 2.54% #1 Key Ingredients Murumuru butter TOP PRODUCTS #2 #3 #4 #5 Kylighter Diamond Hoola Matte Amrezy Kylie Bomb Bronzer Highlighter Cosmetics Fenty Benefit Anastasia Beauty Cosmetics Beverly Hills #1 Kylie Cosmetics launched new Kylights, bronzers, and blushes, 3D Highlighter Palette earning her the top brand spot. Huda’s staple 3D Highlighter Huda Beauty Palette earned the top product, despite not appearing in the top 5 for the past two months. The top formula is pressed powder across cheek products outranking cream, last month’s winner. THE CHERRY ON TOP REPORT January 2019, Color Cosmetics 7 TOP RANKINGS: EYE Based on intent in social comments in the month of January 2019. TOP BRANDS TOP ATTRIBUTES #1 Benefit Cosmetics Eyeshadow 15.56% POPI 5.05% POPT #1 Claim Cruelty free #1 Benefit Long-wearing #2 ColourPop Cosmetics #1 Finish Metallic 13.75% 5.13% #1 Formulation Liquid #3 Lime Crime #1 Key Ingredients Jojoba 8.15% 3.99% Eyebrow #4 Huda Beauty #1 Claim Clean 7.45% #1 Benefit Waterproof 1.35% #1 Finish Natural #5 Jeffree Star Cosmetics #1 Formulation Pencil 6.23% 2.48% #1 Key Ingredients Jojoba TOP PRODUCTS #2 #3 #4 #5 Venus XL 2 Precisely, My It's My Blood Sugar Lime Crime Brow Pencil Pleasure Palette Benefit Palette Jeffree Star Cosmetics ColourPop Cosmetics Cosmetics #1 Eye experienced a couple newcomers to the ranks. Lime Crime Venus XL Eyeshadow is new to the top five brands, earning the top two product spots, Palette and Jojoba ranked as #1 ingredient across both eyeshadow and Lime Crime eyebrow products for the first time. For the second month in a row, Benefit and ColourPop earned the top two brand positions respectively. Benefit owns 12 products in the top 100 eye products and ColourPop owns 16. THE CHERRY ON TOP REPORT January 2019, Color Cosmetics 8 TOP RANKINGS: FACE Based on intent in social comments in the month of January 2019. TOP BRANDS TOP ATTRIBUTES #1 Fenty Beauty Foundation 29.93% POPI 8.13% POPT #1 Claim Paraben-free #1 Benefit Long-wearing #2 Too Faced #1 Finish Matte 7.5% 6.6% #1 Formulation Liquid #3 Tarte #1 Key Ingredients Hyaluronic acid 6.63% 3.61% Concealer #4 Huda Beauty #1 Claim Cruelty-free 6.59% 1.4% #1 Benefit Long-wearing #1 Finish Matte #5 Tatcha 3.12% #1 Formulation Liquid 0.45% #1 Key Ingredients Coconut TOP PRODUCTS #2 #3 #4 #5 Pro Filt'r Pro Filt'r Soft #FauxFilter Shape Tape Instant Matte Foundation Contour Retouch Setting Longwear Huda Beauty Concealer Powder Foundation Tarte Fenty Beauty Fenty Beauty #1 Fenty, the brand that started the frenzy of shade expansions Pro Filt'r Instant Retouch across the entire industry, added 10 more shades to their Pro Filt’r Concealer collection, dominating the top three product spots across Face and Fenty Beauty placed number one across both Face and Color Cosmetics. Fenty earns almost 30% of all intent across Face products, the highest of any brand in a single category. THE CHERRY ON TOP REPORT January 2019, Color Cosmetics 9 TOP RANKINGS: LIP Based on intent in social comments in the month of January 2019. TOP BRANDS TOP ATTRIBUTES #1 Jeffree Star Cosmetics Lipstick 17.1% POPI 6.26% POPT #1 Claim Cruelty-free #1 Benefit Long-wearing #2 Kylie Cosmetics #1 Finish Matte 12.17% 5.15% #1 Formulation Liquid #3 Huda Beauty #1 Key Ingredients Peptides 10.3% 1.49% Lip Liner #4 ColourPop Cosmetics #1 Claim Cruelty-free 6.66% #1 Benefit Long-wearing 2.81% #1 Finish Matte #5 Pat McGrath Labs #1 Formulation Liquid 5.0% 3.62% #1 Key Ingredients Peptides TOP PRODUCTS #2 #3 #4 #5 Liquid Matte Lip Liner Lust: Gloss Matte Huda Beauty Kylie Pat McGrath Lipstick Cosmetics Labs Kylie Cosmetics #1 Liquid matte lipstick still reigns the charts, with the fourth Velour Liquid Lipstick consecutive month as the top formulation and finish. With the Jeffree Star Cosmetics popularity of the liquid matte lipsticks by Kylie, Jeffree Star, Huda and Fenty, this trend doesn’t look like it’s going anywhere anytime soon. A usual mainstay on the lip charts, Jeffree Star re-appeared this month, claiming the #1 spot after falling to #7 last month. THE CHERRY ON TOP REPORT January 2019, Color Cosmetics 10 Cherry Pick’s January 2019 Hot Take In January 2019, Fenty’s Pro Filt'r Instant Retouch Setting Powder set the record high for intent generated by a single product with 60.15%. THE CHERRY ON TOP REPORT January 2019, Color Cosmetics 11 POPT & POPI Explained Percent of Products Tagged (POPT) - Imagine there are a total of 3 images across all of Instagram containing eyeshadow products. 2 of those images are tagged with the target product (here they are marked in pink). This product’s POPT score is equal to ⅔2/3 or 66%. Percent of Product Intent (POPI) - Now, imagine 4 total comments containing product intent (marked in pink below) about the above 3 images. Only 3 of those product intent comments are attached to the tagged product. This product’s POPI score is equal to 3/4 or 75%. THE CHERRY ON TOP REPORT January 2019, Color Cosmetics Who are we? At Cherry Pick, we track real-time consumer intent for 50K+ beauty product SKUs across the industry, reconnecting brands with their customers in a social-first world. POPI and POPT scores are calculated based on images and video posted across social media by beauty brands and retailers and the top beauty influencers, ranked by intent. We cover every brand on Sephora and Ulta as well as indie and DTC brands. If you are a manufacturer, brand, retailer, influencer or agency looking for a demo of our audience specific insights; please email us at [email protected] for a demo of our product - we’re excited to show you what we’ve built. THE CHERRY ON TOP REPORT January 2019, Color Cosmetics Email us with any suggestions or requests on how to take this report to the next level.
Load more

Recommended publications
  • Franchise Disclosure Document
    FRANCHISE DISCLOSURE DOCUMENT THE LASH LOUNGE FRANCHISE, LLC a Texas limited liability company 2200 Pool Road, Suite 106 Grapevine, Texas 76051 817-442-LASH (5274) [email protected] www.thelashlounge.com www.thelashlounge.net www.thelashloungefranchise.com www.twitter.com/thelashlounge www.facebook.com/thelashlounge www.youtube.com/thelashlounge You will operate an upscale salon featuring the application of semi-permanent and temporary eyelash extensions and other eye-enhancing services, such as eyelash and eyebrow tinting and eyelash perming, as well as makeup application and facial threading services, combined with a retail boutique featuring the sale of clothing, gift items, makeup accessories, and a private label cosmetic and skin care line under the trade name and trademark THE LASH LOUNGE® (“Salon”). You also may elect to provide permanent makeup services at the Salon including permanent eyeliner, lip liner, and eyebrows. The total investment necessary to begin operation of a THE LASH LOUNGE® Salon ranges from $247,500 to $376,750. This includes the $35,000 to $46,000 that must be paid to the franchisor or affiliate. If you are acquiring development rights under our area development program, then you will sign our area development agreement and pay us a development fee equal to $30,000 for the initial franchise fee for each Salon to be developed under the area development agreement. This disclosure document summarizes certain provisions of your Franchise Agreement and other information in plain English. Read this disclosure document and all accompanying agreements carefully. You must receive this disclosure document at least 14 calendar days before you sign a binding agreement with, or make any payments to, the franchisor or an affiliate in connection with the proposed franchise sale.
    [Show full text]
  • A-Z Cruelty-Free Brand Guide 2020
    THE A-Z LIST OF CrueltCrueltyy FreFreee BRANDS WWW.CRUELTYFREECOLLECTIVE.COM Contents MAKE-UP & PERSONAL CARE BRANDS……………………………………………………………………………………2 AROMATHERAPY………………………………………………………………………………………………………………………5 BABY PRODUCTS………………………………………………………………………………………………………………………5 BATH PRODUCTS………………………………………………………………………………………………………………………6 DEODORANTS……………………………………………………………………………………………………………………………7 FEMININE HYGIENE………………………………………………………………………………………………………………….7 HAIR CARE & STYLING………………………………………………………………………………………………………..……8 SOAP, HANDWASH & HAND SANITISER……………………………………………………………………………………8 HOUSEHOLD PRODUCTS AIR FRESHENER……………………………………………………………………………………………………………………11 BATHROOM CLEANER…………………………………………………………………………………………………………11 BLEACH…………………………………………………………………………………………………………………………………11 DISHWASHING………………………………………………………………………………………………………………………12 DISINFECTANTS……………………………………………………………………………………………………………………12 DRAIN UNBLOCKER………………………………………………………………………………………………………………12 FABRIC CONDITIONER……………………………………………………………………………………………………….…12 FLOOR CLEANER……………………………………………………………………………………………………………………13 FURNITURE POLISH………………………………………………………………………………………………………………13 KITCHEN CLEANER………………………………………………………………………………………………………………13 LAUNDRY……………………………………………………………………………………………………………………….………14 MULTI-SURFACE CLEANER……………………………………………………………………………………….…………14 WASHING UP LIQUID……………………………………………………………………………………………….……………14 1 MakMakee-up-up && PersonaPersonall CarCaree ABBA CATE MCNABB ACQUARELLA CLEANWELL ACURE ORGANICS DA BOMB AESOP DARE LASHES AFRICAN BOTANICS DEAD SEA SPA MAGIK AFTERGLOW COSMETICS
    [Show full text]
  • Kylie Skin at Nordstrom Fact Sheet
    WHAT Nordstrom is proud to introduce Kylie Skin. The assortment includes the original Kylie Skin products such as the Foaming Face Wash, Vitamin C Serum, Eye Cream and Face Moisturizer, as well as the exclusive to Nordstrom Summer Body Collection with Coconut Body Lotion, Coconut Body Scrub and Broad Spectrum SPF 30 Sunscreen Oil. Prices range from $10 to $39. The Kylie Skin collection at Nordstrom consists of: o 4 Piece Mini Set, $39 o Broad Spectrum SPF 30 Sunscreen Oil, $32 o Broad Spectrum SPF 40 Face Sunscreen, $28 o Coconut Body Lotion, $24* o Coconut Body Scrub, $26* o Eye Cream, $20 o Face Moisturizer, $24 o Foaming Face Wash, $24 o Hydrating Face Mask, $34 o Kylie Skin Headband, $10 o Kylie Skin Travel Bag, $22 o Vanilla Milk Toner, $22 o Vitamin C Serum, $28 o Walnut Face Scrub, $22 *Exclusive to Nordstrom and KylieSkin.com HERE is a link to hi-res product and editorial imagery. WHEN August 17 on Nordstrom.com September 16 in Nordstrom stores WHERE Nordstrom.com and in all 100 Nordstrom stores in the U.S. and Canada MEDIA CONTACTS: Nordstrom Anna Brown 425.260.2551 [email protected] About Kylie Jenner Kylie Jenner is one of the world's most-followed people on social media with a combined following of over 250 million users and counting. Featured as the youngest-ever self-made billionaire on the cover of Forbes Self-Made Billionaire issue, August 2018, Kylie is a successful entrepreneur, beauty mogul, fashion designer, author, TV personality and style icon.
    [Show full text]
  • The Future of Beauty
    The future of beauty. An inspiring selection of strategies to increase customer loyalty and lifetime value. Contents. Introduction 5 Use your customer data to personalize across channels 6 Hero products dominating product sales and cross-selling for retention 10 Upselling to a full product suite from a one product purchase 14 Summary 20 Talk to our experts and access more strategies. Contact: [email protected] • Bringing the in-store experience online • Using content effectively - targeting the right people at the right time • Growing loyalty and leveraging it online • Preventing abandonment with an understanding of intent • Understanding and selling to new visitors • Encouraging the second purchase • Identifying and personalizing for gifters Who we work with: Introduction. The National Retail Federation has named Whether you are an emerging challenger or an personalization as one of the top retail iconic brand that’s been around for many years, technology investments for several years now. the customer and the way they purchase has Personalization is not new in the beauty fundamentally changed. Whilst it’s true that fast- and cosmetics industry. Brands have been growth brands have exploded onto the scene responding to the different wants and needs with beauty-obsessed tribes and endless product of their customers — skin color, hair type, updates, established companies have the trust hair color, allergies, skin type, health concerns and reach that most retailers can only dream of — for a long time. with identifiable and reliable replenishers who consistently return to their much-loved products. Beauty is inherently personal and it’s no surprise As shifts in consumer expectations merge with that brands are truly leading the charge when it technological capabilities that can enable all comes to building experiences to drive customer beauty brands to have a 1:1 relationship with their loyalty, retention and lifetime value.
    [Show full text]
  • Intellectual Property Rights Analysis of Christian Louboutin’S Bullet Shaped Lipsticks
    Intellectual Property Rights Analysis of Christian Louboutin’s Bullet Shaped Lipsticks Chloe Barker Katie Kruisselbrink Madison Kuczynski Texas A&M School of Law 2020 1 Abstract Overtime, the cosmetics industry has revolutionized not only the demand for cosmetics, but the product design, how the products enter the marketplace, and created a sort of hierarchy with general store-bought cosmetics at the bottom and luxury cosmetics at the top, often determined by the brand and the price of the products. Infamously known for its “Rouge” shade first entering the marketplace on the soles of shoes, Christian Louboutin has expanded from the fashion industry to the cosmetic industry, presenting cosmetic products for the lips, nails, and eyes, available in not only the “Rouge” shade, but many others. With reference to the revolutionized industry, there is a heavy influx of brands creating a strongly competitive market. With the use of patent protection, many brands are now turning their cosmetic creations into intellectual property to receive the protections that come with that status. Louboutin’s creation of the bullet-shaped lipstick is a prime example of turning a cosmetic item into a “work of art” which exudes the probative presence of design protection. While not every brand can profit from the creation and costs of introducing such an “edgy” product, Louboutin’s entrance into the cosmetic industry serves as a key example of the competitive advantage that follows luxury brands, especially in the highly competitive cosmetic industry. This level of competition often results in the issue of counterfeits, which in the cosmetic industry, often provide vast negative impacts.
    [Show full text]
  • Q3 Beauty Report: a Deeper Look at Influencer Communities Contents
    Q3 Beauty Report: A Deeper Look at Influencer Communities Contents 04 Part 1: Exploring Influencer Communities 07 Part 2: Top 10 Brands 08 Cosmetics 12 Skincare 16 Haircare 20 Part 3: Spotlights 20 Makeup to ‘Ride or Die’ for 25 MAC 27 Makeup Geek 29 Glamglow 30 Rising Star: Derma E 2 Part 1: Exploring Influencer Communities Introduction Digital content creators—individuals who post, snap, tag, and share much of their lives with followers—are driving conversation and conversion for Beauty brands. But, no one woman (or man) stands alone. Long-term growth is fueled by a diverse network of content creators that make up a brand’s ambassador community. At Tribe Dynamics, we help brands build, scale and measure the Earned Media Value (EMV) of these conversations, quantifying the estimated value of digital word of mouth and its respective engagement levels. The following pages take a deeper look at the unique characteristics of ambassador communities across top-performing Cosmetics, Skincare and Haircare brands to better understand what drives success. We hope you enjoy our insights. Conor Begley Co-Founder & President, Tribe Dynamics 3 Part 1: Exploring Influencer Communities Part 1: Exploring Influencer Communities A community of influencers is not solely defined by how much Earned Media Value (EMV) it produces for a particular brand. Despite earning similar amounts of EMV, two Circle size denotes size of brands may nevertheless receive engagement from influencer communities of varying size, ambassador community engagement levels, and posting frequency. Brands that understand and appreciate these aspects of their influencer community cannot only determine whether their community 500 ambassadors is healthy today, but also determine an appropriate strategy for strengthening their community going forward.
    [Show full text]
  • The State of French Beauty Influence, a Study by CEW France and Wearisma Contents
    FEBRUARY 2019 The State of French Beauty Influence, a study by CEW France and Wearisma Contents The State of French Beauty Influence: 1INTRODUCTION AND EXECUTIVE SUMMARY Global Beauty: French Beauty Wearisma’s Influence Index: HOW THE Beauty Market IS TOP INFLUENTIAL Beauty 2REPRESENTED by INFLUENCERS 3 4BRANDS IN FRANCE Q4 2018 Wearisma’s Ones To Watch: Crowd Pleasing Cosmetics: The State of French Beauty KEY INFLUENCER WHICH PRODUCTS WORK BEST Influence: 5PERSONAS FOR 2019 6witH INFLUENCERS? 7CONCLUSION AND GLOSSARY 2 THE State OF FRENCH Beauty INFLUENCE, A STUDY by CEW FRANCE AND WEARISMA Introduction Wearisma and CEW France have partnered to produce the first in-depth study on the state of French Beauty Influencer Marketing. Our joint research will walk you through unique insights into the world of beauty Influencers, successful brand strategies and products and not-to-be-missed Influencer profiles to watch out for in 2019. We aim to set the benchmark for the evolution of French Beauty Influence and identify the key metrics that define success for leading beauty brands in Influencer Marketing. Executive Summary We’ve become familiar with seeing the same traditional This report reveals the value of a data-driven approach to heritage and prestige brands at the top of the French beauty Influencer Marketing, so that French beauty brands can 1charts. Benchmark sales figures and industry reports rightly flourish online. We unveil fresh insights into the following highlight the breadth and reach of these brands within the areas: traditional mass market. • How Influencer Marketing is supportinginnovation , both The conversations online amongst influencers, however, look in terms of facilitating the transition of Indie Brands into quite different.
    [Show full text]
  • Hair & Make-Up Details & Instructions
    HAIR & MAKE-UP DETAILS & INSTRUCTIONS: ● Levels Preschool, Kinder, Elementary I & II, and Intermediate: o High bun, at the crown of the head ● Levels 1-7 o low bun, just above the nape of the neck o hair parted above the dancer’s right eyebrow o These levels are required to have a matching “FUN BUN” (faux hair scrunchie). ​ ​ + ​ “HAIR 101”: ​ ● Arrive​ to picture, dress rehearsal, and show days with your child’s hair ALREADY fixed in their specific “ballet bun”. ● First dampen the hair with a wet comb and gel. ● Pull the hair into a tight ponytail and secure it with an elastic hair fastener. ● Twist the ponytail slightly before beginning to wind it, so that it stays together like a rope. ● No wisps of hair should be free, including pieces around the ears and nape of neck. ● Use a “hair net” around the ballet bun. ● Do not allow rubber bands/barrettes to show. If there is a need to have barrettes make sure they are same color as the hair. ● Use a lot of hair spray. The hair should be stiff to the touch. ● For students with shorter haircuts… a nice, simple, style will be acceptable… no extra ribbons or bows…Only the hair ​ piece that is assigned to keep the uniform look among all the students. ● It may help to practice putting your child’s hair up before the week of pictures & rehearsals so you are “free of worries”. “STAGE MAKEUP 101”: ** Please inquire about a diagram, if you are in need of visual explanations** A​ll students are required to be​ “ma​ de-up” with: ​ ​ ● Foundation/Base (Levels 1 thru 7) ● Rouge on the cheeks ● Eye shadow ● RED lipstick ● Eye Liner (Levels 1-7) ● Lashes (Levels 1-3) ● Mascara ● “Foundation/Base/Pancake”: Apply a foundation two shades darker than your natural complexion.
    [Show full text]
  • Eyebrow Designer Series Colours
    International Institute of Permanent Cosmetics 1.800.984.4331. phone www.permanentmakeupproducts.com Pigment Colour Guide This colour information is for Absolute Perfection and Tri-Lab Products Pigment Colours. Tri-Lab Products has a selection of 55 colours and Absolute Perfection has a selection of 21 colours. We developed Absolute Perfection Colours for the person that prefers little to no custom blending of their colours. Why have 2 pigment colour lines and what are the differences? Absolute Perfection and Tri-Lab Designer Series of Colours are made by the same chemists providing the same product consistency. They are the only 2 company’s pigments that can be mixed safely together. Absolute Perfection colours are a bit thicker than the Designer Series Colours. If you like to work with ‘thinner’ pigments, you can either thin your Absolute Perfection colours down with ‘Numit’ anesthesia or use our ‘Rewetting Solution’ with the proper levels of Alcohol, Glycerine and Distilled Water. Most of Absolute Perfection’s pigment colours are a shade or two lighter - between the Designer Series Colours. 1 International Institute of Permanent Cosmetics 1.800.984.4331. phone www.permanentmakeupproducts.com . CAUTION: If you are going to use this colour by itself, always patch test it in the lip area and wait 6-8 weeks for the colour to heal. If the client has heavy melanin (blue undertones) in their lips, it can heal too brown and the client will look like they have been eating chocolate. Add a few drops of ‘Warm It Up’ for Brows to Salmon, Cognac, Blush, Nude, Champagne, Natural Berry Kiss or Burnt Orange for an earth–tone colour.
    [Show full text]
  • The Hollywood Reporter November 2015
    Reese Witherspoon (right) with makeup artist Molly R. Stern Photographed by Miller Mobley on Nov. 5 at Studio 1342 in Los Angeles “ A few years ago, I was like, ‘I don’t like these lines on my face,’ and Molly goes, ‘Um, those are smile lines. Don’t feel bad about that,’ ” says Witherspoon. “She makes me feel better about how I look and how I’m changing and makes me feel like aging is beautiful.” Styling by Carol McColgin On Witherspoon: Dries Van Noten top. On Stern: m.r.s. top. Beauty in the eye of the beholder? No, today, beauty is in the eye of the Internet. This, 2015, was the year that beauty went fully social, when A-listers valued their looks according to their “likes” and one Instagram post could connect with millions of followers. Case in point: the Ali MacGraw-esque look created for Kendall Jenner (THR beauty moment No. 9) by hairstylist Jen Atkin. Jenner, 20, landed an Estee Lauder con- tract based partly on her social-media popularity (40.9 million followers on Instagram, 13.3 million on Twitter) as brands slavishly chase the Snapchat generation. Other social-media slam- dunks? Lupita Nyong’o’s fluffy donut bun at the Cannes Film Festival by hairstylist Vernon Francois (No. 2) garnered its own hashtag (“They're calling it a #fronut,” the actress said on Instagram. “I like that”); THR cover star Taraji P. Henson’s diva dyna- mism on Fox’s Empire (No. 1) spawns thousands of YouTube tutorials on how to look like Cookie Lyon; and Cara Delevingne’s 22.2 million Instagram followers just might have something do with high-end brow products flying off the shelves.
    [Show full text]
  • The Changing Face of Beauty
    The changing face of beauty By Kristine Kirby Today there are many new definitions of beauty, categories of beauty and ways of promoting and buying beauty products, and manufacturers are dealing with the most knowledgeable customer ever. This has led to the giants of the cosmetic industry being shaken by a generation of clever start- ups. How do customers navigate the lucrative yet confusing world of promises and products in today's beauty market? We have spoken with key people in the sector: from social influencers to those creating or working for new brands to understand how they are responding to shifting consumer behaviour, as well as new segments and advances in technology. This paper examines the key trends in the industry: the ones we consider to be of most importance based on the beauty industry today. The changing market The global beauty market is divided into five main business segments: skincare, haircare, colour (make-up), fragrances and toiletries. These segments are complementary and through their diversity are able to satisfy all consumers’ needs and expectations. Beauty products can be also subdivided into premium and mass production segments, according to brand prestige, price and distribution channels used. For the purposes of this paper, unless otherwise noted, beauty is makeup and skincare. Distribution channels are changing. Cosmetic brands are available not only in retail outlets like department stores, but also via e-commerce, or social media such as Instagram and Facebook, television channels such as QVC, home shopping parties via representatives, airport vending machines or duty free and in spas. The cosmetics and personal care industry is predicted to record gains across the board, with particularly strong growth expected for sun protection and anti-aging products as consumers become increasingly aware of the dangers of sun exposure and more concerned with preserving a youthful appearance.
    [Show full text]
  • Kat Von D Beauty Summer 2017
    KAT VON D BEAUTY SUMMER 2017 Kat Von D Beauty goes one step bolder for Summer 2017 with more of the high-pigment, full-coverage, long-wear formulas you can always expect and love from KVD. Tap your inner artist and dare to color outside the lines with an edgy, boundary-breaking spectrum of colors for your lips, pairing bold shades with perfectly matted skin. The new collection includes: Kat Von D Everlasting Lip Liner ($28) At last, a lip liner that lives up to the promise of Kat’s #1 bestselling Everlasting Liquid Lipstick! Kat is known for lipsticks with unstoppable staying power and this liner is no different – the long-wear, matte, and waterproof formula feels comfortable all day and refuses to budge. Available in a versatile, bold shade range of thirty hues from classic nudes and reds to fearless bolds, each lip liner was hand-picked by Kat so there’s a perfect match for every single Everlasting Liquid Lipstick and Studded Kiss Lipstick. The liner’s slim design lets you create smooth, yet extra-crisp lines with an artist’s accuracy, empowering you to line, design, and define like a pro! Kat Von D Everlasting Liquid Lipstick ($31) Nine fearless new shades of Kat’s cult-favorite liquid lipstick drench lips in creamy color that redefines staying power. The popular full-coverage, high-pigment formula glides over lips like a gloss, but dries to a velvety matte finish that doesn’t bleed or fade. Vitamin E and sunflower seed ensure added comfort for all-day wear.
    [Show full text]