KAT VON D BEAUTY SUMMER 2017

Kat Von D Beauty goes one step bolder for Summer 2017 with more of the high-pigment, full-coverage, long-wear formulas you can always expect and love from KVD. Tap your inner artist and dare to color outside the lines with an edgy, boundary-breaking spectrum of colors for your lips, pairing bold shades with perfectly matted skin. The new collection includes:

Kat Von D Everlasting Lip Liner ($28) At last, a lip liner that lives up to the promise of Kat’s #1 bestselling Everlasting Liquid ! Kat is known for with unstoppable staying power and this liner is no different – the long-wear, matte, and waterproof formula feels comfortable all day and refuses to budge. Available in a versatile, bold shade range of thirty hues from classic nudes and reds to fearless bolds, each lip liner was hand-picked by Kat so there’s a perfect match for every single Everlasting Liquid Lipstick and Studded Kiss Lipstick. The liner’s slim design lets you create smooth, yet extra-crisp lines with an artist’s accuracy, empowering you to line, design, and define like a pro!

Kat Von D Everlasting Liquid Lipstick ($31) Nine fearless new shades of Kat’s cult-favorite liquid lipstick drench lips in creamy color that redefines staying power. The popular full-coverage, high-pigment formula glides over lips like a gloss, but dries to a velvety matte finish that doesn’t bleed or fade. Vitamin E and sunflower seed ensure added comfort for all-day wear. The unexpected new shade range includes Malice, a neon persimmon-red, Miss Argentina, a maximum fuchsia, K-DUB, a soft neon-berry, Roxy, a bright grape, Dreamer, a neon aqua, Dagger, a cool, dusty periwinkle-gray, Woolf, a deep stone-gray, Plath, a deep russet-red, and Lovecraft, a mauve pink-nude that previously existed as a beloved Studded Kiss Lipstick shade.

Kat Von D Everlasting Liquid Lipstick: New Nudes Collection ($31) Six brand new high-pigment nude shades will also join the #1 bestselling Everlasting Liquid Lipstick range, ensuring there’s a perfect nude for every skin tone. Shades range from vibrant peaches to trending browns, all with the instant, full-coverage application and comfortable, true matte finish you love. Create a natural lip, a high- contrast look, or even a soft contoured ombré with multiple tones. The six new shades are Crucifix, Hawkwind, Ludwig, Muneca, Ophelia, and Sanctuary

Kat Von D Everlasting Lip Liner and Everlasting Liquid Lipstick shade extensions, will be available in all stores, as well as logging on to sephora.sg from 20 July 2017.

#VeganAlert! Kat’s passion for animals means that all products are 100% Cruelty Free Forever. The Kat Von D Everlasting Lip Liner and Everlasting Liquid Lipstick shade extensions collection is vegan. Share your looks and find more inspiration at KatVonDBeauty.com, @KatVonDBeauty and #KatVonDBeauty.

For more information, please contact:

ABOUT KAT VON D BEAUTY: LONG WEAR. HIGH PIGMENT. FULL COVERAGE. Kat Von D Beauty was created and launched in 2008. Inspired by the inks of her world-famous tattoo shop, High Voltage Tattoo, Kat created an unstoppable, beloved makeup brand that specializes in long wear, high pigment, and full coverage beauty products that empower you to unleash your inner artist.

In her nonstop pursuit of creating the most perfect beauty products you’ve ever imagined, Kat Von D tests and wears everything she makes, drawing endless inspiration from her experience as an artist, tattooer, musician, animal-rights activist, social media leader, and creator. Praised and cherished for her artistry, authenticity, innovation, and quality obsession, Kat Von D is one of the fastest-growing beauty brands in the industry.

Kat Von D Beauty is distributed in 25 countries across North America, Latin America, Europe, South East Asia, Australia, the Middle East, Scandinavia, the United Kingdom and Ireland -- exclusively at SEPHORA, Naimies, Debenhams and www.katvondbeauty.com.

ABOUT KENDO Based in San Francisco, CA, KENDO creates or acquires beauty brands and focuses on developing them into global powerhouses. The portfolio consists of Kat Von D Beauty, Beauty, Ole Henriksen, Bite Beauty and (coming soon) by Rihanna. The name KENDO is a play on the phrase “can do.” What characterizes KENDO is its dedication to product quality, innovation and authentic storytelling. Brands within the KENDO portfolio are distributed in 24 countries worldwide.

Press Contact: Diana Ong, The PR People, 9828 7028, [email protected] Lin Meijuan, Sephora Singapore, 6809 2416, [email protected]