All Around the Globe Abigail Kemiel Consumer Clothing 2020 Advanced Year 4
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All Around the Globe Abigail Kemiel Consumer Clothing 2020 Advanced Year 4 1 Consumer Clothing By Abigail Kemiel, Age 18 10th Year, La Porte County Scipio Sensations 2 Table of Contents Page 1: Title Page Front Page 2: Table of Contents Pages 3-6: Activity Group #1 Pages 7- 8: Activity Group #2 Pages 9-10: Activity Group #3 Pages 11-13: Activity Group #4 Pages 14-18: Activity Group #5 Page 19: Tags/Receipts Pages 20- 21: 4-H Record Sheet Page 22: My Latest Look Paragraph Pages 23-25: My Latest Look Photos Pages 26-28: Shopping Photos 3 Activity Group 1 A. How Has Clothing Changed Over 5 Years? I decided to put a twist on this activity and do a look at how clothing has changed over the past 5 years. Styles, prices, and modeling all have evolved over the past decades, and will keep changing with time. I decided to do online research about teen clothing styles in the U.S. and the industries that affect clothing. 4 How have popular teen styles changed in the U.S.? A big influence over teen clothing has come from popular brands such as American Eagle, Forever 21, H&M, Top Shop, and much more. Online shopping has changed the way we buy clothes; from this small businesses and stores have been able to reach new audiences. New trends such as neutral tone clothing, over-the-shoulder looks, patterned suits, and monochromatic outfits are able to spread from celebrities to teens. Many vintage inspired looks have been able to make a comeback as the 2020’s brings a new decade of fashion statements. How has the manufacturing of clothing changed over time? More than 95% of clothing bought in the U.S. is imported. It has become cheaper to buy goods in foreign countries than our own. Various processes of manufacturing have been mechanized, instead of done by hand. Why have popular clothing styles from past decades resurfaced? The 2000’s has proved to be an era mixing old and new fashion trends. Teens want to fit, or stand out, by wearing clothing they consider to be “cool.” Looking at past decades, teens have been able to put modern twists on vintage looks. I believe the attraction to the past, maybe one you never got to live in, shows a certain kind of appreciation. 5 How has the consumerist industry affected the way we buy clothes? The internet has made it even easier to buy and shop online. We can find cheaper clothing options and more places to shop online. Our mobile devices have to keep up with our fast living lifestyles. Our consumerist culture loves the ideas of sales and sauvignon money- which is everywhere online. We are encouraged to buy through rewards programs and spam emails. It’s a continuous cycle. How has the modeling industry developed over the past 5 years? Social media has created an influx of influence by models. Models are no longer just strutting on the runway, but in social media ads and tv commercials. Society’s idealistic view of beauty has been impacted by the types of models we see everyday. From magazines, to tv, to the internet, you can find models everywhere. Nowadays, it’s more about the money a model makes and what they sponsor in order to influence others. Do clothing prices reflect inflation or an increase in production? There’s something called the consumer price index, CPI for short, which refers to the rate at which prices for certain products have increased. Inflation has definitely played a role in the prices of clothing, but so does the increase in production. Inflation naturally has occurred over time as the standard of living has increased and minimum wages have increased. Clothing producers have been able to increase their outputs, but they ultimately have control when it comes to price. However, consumer’s demand for such goods would affect the quantity output. 6 Activity 1 Sources: Sources: Bain, Marc. “Consumer Culture Has Found Its Perfect Match in Our Mobile-First, Fast-Fashion Lifestyles.” Quartz, Quartz, 21 Mar. 2015, qz.com/359040/the-internet-and-cheap-clothes-have-made-us-sport-shoppers/. Howell, Iris, et al. “Past Fashion Trends Resurface among Modern Teens.” Golden Fleece, 26 Feb. 2016, goldenfleeceonline.com/past-fashion-trends-resurface-among-modern-teens/. Krause, Amanda. “The Fashion Trends That Were All the Rage the Year You Were Born.” Insider, Insider, 1 Mar. 2019, www.insider.com/popular-fashion-trends-history-us-2019-2. LaMagna, Maria. “Inflation Is Rising Fast - Here's What You Should Know about Consumer Prices.” MarketWatch, MarketWatch, 12 June 2018, www.marketwatch.com/story/buckle-up-theres-a-lot-more-to-inflation-than-the-pric e-of-goods-2018-02-21. O'Dowd, Peter, and Allison Hagan. “What It Takes To Make Clothes In The USA.” What It Takes To Make Clothes In The USA | Here & Now, WBUR, 17 Jan. 2020, www.wbur.org/hereandnow/2020/01/17/clothes-made-in-the-united-states. 7 Activity Group 2 A. Magazine Modeling For this activity, I edited this activity to examine different body and skin types portrayed in media and magazines. I decided to look at magazines, online, and in commercials to see where I could find diversity. I want to see what companies have evolved to show the real beauty of America versus the companies that portray an unhealthy image of vanity. What I found: I learned that many companies are updating with today’s views on beauty. Consumers run the clothing industry; we can see how people boycotting Victoria’s Secret has affected their brand. People want to support brands that are inclusive to all races, genders, and body types. They want to see themselves and people like them portrayed in modeling. Companies use models to not only portray their products but to make a statement about their beliefs. 8 Company Name: What do they sell? What visual Do they Do they have medium do portray an diverse they use? image of models? inclusivity? American Eagle Clothes, Swimwear, Commercials, Yes Yes Undergarments social media, website Dove USA Soap, shampoo, Commercials, Yes Yes bathing products social media, website Victoria’s Secret Undergarments, Commercials, No Sorta of clothing social media, website ModCloth Clothing, Social media, Yes Yes swimwear, website accessories 9 Activity Group 3 C. Comparing Costs For this activity, I decided to compare the cost over quality for five makeup brands. I decided to compare drugstore brands versus celebrity endorsed multimillion dollar brands. They may not all have the same exact products, but I decided to use lipsticks to compare quantity, quality, and price for a basic makeup product. I tried to compare similar products, so I found similar colors. From this activity, I learned that you should do research before you buy makeup. It can be overwhelming when comparing companies, and you should remember their main goal is to sell. You should take some things into consideration such as skin sensitivity, priority of natural ingredients, and company image. Personally, I believe you should not blindly buy products without comparing similar products. At the end of the day, lipstick is still lipstick- regardless of celebrity endorsement. Try products yourself before you promote them. 10 Brand: Product Name Size Price Main Formula Reviews of Quality Ingredients Kylie Cosmetics Almost Friday 3.5 grams, $17.00 Phenyl Trimethicone, Thirty nine 5 star Matte Lipstick 0.12 oz Polyethylene, Caprylyl reviews out of 54 Methicone, Pentaerythrityl reviews Tetraisostearate, Microcrystalline Wax, Flavor, Synthetic Beeswax Jeffree Star Androgyny 0.19 oz $18.00 Isododecane, Average of 4 ½ Cosmetics liquid lipstick Trimethylsiloxysilicate, stars from 250 Cyclopentasiloxane, reviews Dimethicone, Kaolin, Synthetic Beeswax, Hydrogenated Polyisobutene Vegan, Cruelty-free, Paraben-free, Gluten-free MAC Cosmetics Down to An Art 3 grams, $19.00 Octyldodecanol, Ricinus Average of 4 1/2 Matte Lipstick 0.10 oz Communis (Castor) Seed Oil, stars from 212 Silica, Tricaprylyl Citrate, reviews Ozokerite, Isononyl Isononanoate, Paraffin Maybelline Color 0.15 oz $7.49 Isononyl, Isononanoate, Average of 4 ½ Sensational ® (from Octyldodecanol, Oleyl stars from 121 The Mattes, website) Erucate, Silica, Cerba reviews Alba/Beeswax/Cire, Phenyl Matte Finish Trimethicone Lipstick Makeup Elf Cosmetics Mauvelous 0.10 oz, $6.00 Isododecane, Quaternium-18 Average of 4 stars Liquid Matte 3 ml (from Bentonite, Hydrogenated from 290 reviews Lipstick website) Polybutene, Triacontanyl PVP, Propylene Carbonate, Phenoxyethanol, Kaolin 11 Activity Group 4 C. Trying on Business Casual clothes For this activity, I organized my wardrobe to try on my outfits I would label as business casual. I wear these clothes for important occasions such as rehearsals, interviews, college related activities, and much more. As I’m now an adult, I’ve had to add a few more items to my wardrobe to update my casual clothes to a more formal wear. After interning at LaPorte Hospital, I’ve had to add clothes to follow a dress code. 12 Business Clothes List: 1. Green button up, long sleeve shirt 2. Dark blue button up, long sleeve shirt 3. Blue polka dot button up, long sleeve shirt 4. Black, long sleeve sweater 5. Pink turtleneck, long sleeve sweater 6. Plaid dress pants 7. High waisted, sailor black pants 8. Plaid skirt 13 From these, I can make a combination of 15 unique outfits assuming everything can match well. Keeping track of my professional attire and trying them on helps me to update my closet. This is ideal to find items that do not first me well anymore, are outdated, or need repairs. Keeping this inventory assures that I am ready for job interviews, business meetings, professional conferences, and any other opportunity that may arise.