THE CHERRY ON TOP BEAUTY REPORT MARTHE CHERRY ON TOP REPORT March 2019,2019 Color Cosmetics 1 A letter from our founders– Spring is a time of renewal, growth, and major beauty launches. As we measure consumer intent across the entire market, we provide a unique look at the success of launches and their impact on the success of cult faves. This month, drugstore brand L.A. Girl, surprises us all with a 38 spot jump to #10 in our Top Brands across Color Cosmetics. This ninth edition of the Cherry On Top Report presents the official intent rankings for color cosmetics brands, products, and product attributes from March 2019. Enjoy. With love, Cherry Pick THE CHERRY ON TOP BEAUTY REPORT March 2019, Color Cosmetics Justin Stewart
[email protected] Melissa Munnerlyn
[email protected] Gio ‘Tony’ Chiappetta
[email protected] This Month's Beauty Hot Takes Fenty can't beat Benefit's hold on the bronzer market Pg. 7 Lilly Lashes proves celebrity endorsements and a huge social following still drive sales Pg. 8 L.A. Girl is quickly becoming the beauty industry's favorite drugstore brand Pg. 9 ColourPop is squeezing Kylie Cosmetics out of the Lip category Pg. 10 THE CHERRY ON TOP REPORT March 2019, Color Cosmetics 3 Insights customizable to your audience, like never before. P.S. We're hiring. P.S.S. Take our survey here for a chance to win $500. cherrypickai.com THE CHERRY ON TOP REPORT March 2019, Color Cosmetics 4 Introducing the next generation of business metrics. Big ideas, simplified and made accessible.