MAKEUP POWDERS FAQ

WHAT PRODUCTS ARE INCLUDED IN THE POWDERS WHY DID WE REFORMULATE OUR POWDERS? RELAUNCH? We reformulated our powders to significantly increase We are launching 5 core makeup products: performance but still meet our safety standards. The new • Velvet Eyeshadow Palette – 3 palettes, 9 shades each. powders have better payoff, which is the intensity of the SRP: $50 USD / $62 CAD color upon application, and are long-wearing. Additionally, • Satin Powder Blush – available in 7 shades. the new powders are manufactured in the USA. SRP: $30 USD / $39 CAD • Radiant All Over Bronzer – available in 3 shades. SRP: $39 USD / $52 CAD • Luminous Powder Highlighter – available in 2 shades. ARE ANY OF THE NEW POWDER SHADES THE SAME AS SRP: $39 USD / $52 CAD PAST SHADES? • Precision Liquid Eyeliner – in Black. SRP: $28 USD / $36 CAD The majority of the shades are all-new, but you will recognize 3 shades from previous products. Please keep in Additionally, later in July we are launching 4 new makeup mind that although the 3 shades are the same, the formulas brushes, which were developed with the new powders as for all 3 shades are still new: perfect companions for optimized application: • SATIN POWDER BLUSH: Passionfruit is the new name • Fan Powder Brush – SRP: $39 USD / $50 CAD for the previous Powder Blush Duo shade Flamingo. • Angled Blush Brush – SRP: $35 USD / $45 CAD Flamingo was the brighter shade within the Flamingo/ • All-Over Eye Brush – SRP: $25 USD / $32 CAD Apricot Powder Blush Duo. • Crease Eye Brush – SRP: $25 USD / $32 CAD • VELVET EYESHADOW PALETTE IN CLASSIC: Sienna and Copper are the same as the shades of the same names in the Ultimate Nudes Eyeshadow Palette.

WHAT MAKES THE NEW MAKEUP POWDERS UNIQUE?

Our powders deliver on four key criteria. HOW ARE BEAUTYCOUNTER’S POWDERS SAFER THAN We call them the ‘4 Ps’: TRADITIONAL POWDERS? • PAYOFF: one-swipe full-color intensity. We select safer, artist-grade pigments that deliver rich color payoff. We are very selective of the ingredients used in our • PRECISION: Our formula goes through a triple-milling formulations, in accordance with The Never List™. process that grinds the ingredients to the most perfect, Additionally, we screen raw materials and our finished most precise particle size. The result is silky-smooth, products to ensure they meet our strict safety standards. blendable powders with even application. • PERFORMANCE: long-wearing color. Our formula When it comes to colorants, out of the 153 cosmetic colorants contains ‘Butterpowder,’ which is a natural binding allowed in the EU, and the 63 cosmetic colorants allowed ingredient that helps the powders attach to skin and stay in the US, Beautycounter prohibits the vast majority from on all day. being used in our products. We currently use 18 colorants in • PURITY: we screen every batch of our powders for our cosmetics, 10 of which are “naturally-derived” and 8 of heavy metals, to ensure we deliver higher-performing, which are “synthetic” colorants. significantly safer formulas. Through our rigorous screening and testing process, our Additionally, all the new powder formulas are vegan, and commitment to transparent and ethical sourcing, and our the compacts are made with FSC-certified paper. The proactive involvement at every step of the manufacturing eyeshadow, bronzer and highlighter compacts come with process, we are able to fulfill our promise and provide you removable mirrors. products that meet our standards of safety and performance.

BEAUTYCOUNTER MAKEUP POWDERS FAQ MAKEUP POWDERS FAQ

WHAT IS BEAUTYCOUNTER’S PROCESS FOR SCREENING WHAT ARE THE ‘GET THE LOOK’ SETS? HEAVY METALS? With the launch of the new powders, we are also debuting Heavy metals are naturally-occurring; therefore, some ‘Get the Look’ customizable 4-piece kits of makeup. There natural colorants carry the potential risk of heavy metal are 3 Get the Look kits: The Classic, The Romantic, and The contamination. To help manage this risk, we are very Statement. Each set contains 4 products: eyeshadow palette, selective with the colorants we use, and we test them eyeliner, bronzer or highlighter, and lipstick. While Flawless rigorously. We test not only our pigments, but also each in Five helps achieve a natural, polished look, Get the Look batch of our finished color cosmetic products to make sure is a curated bundle that can be added on top of your Flawless they meet our stringent internal standards for safety. in Five makeup routine, to take the look to the next level. Like Flawless in Five, Christy Coleman has provided shade recommendations based on skin tone, to take the guesswork out of selecting shades. You can find these on our website in DO THE NEW MAKEUP POWDERS CONTAIN TALC? the interactive wizard at launch.

Yes, the new Beautycounter makeup powders contain talc, as its absorbent, anti-caking properties contribute to the product’s performance. We do not believe that talc poses HOW WILL THE LAUNCH OF NEW BLUSH AFFECT THE a potential health risk in our products, based on our own FLAWLESS IN FIVE SET? safety assessments and the existing body of research. Research does suggest, however, that talc can sometimes be At launch, Satin Powder Blush will replace Powder Blush contaminated with asbestos, which is a known carcinogen. Duo in Flawless in Five. Christy Coleman, our Chief Artistic To mitigate the risk of contamination in our talc, Officer, has provided updated shade recommendations by Beautycounter requires that our supplier certify the quality skin tone, which will be reflected on our website in the of our talc. But we don’t just take their word for it. We also interactive wizard. conduct additional, third-party testing on every batch of our talc using what we currently understand to be the most sensitive, testing method and instrument. WHICH SHADES OF SATIN POWDER BLUSH ARE RECOMMENDED FOR A NATURAL LOOK FOR LIGHT, MEDIUM, AND DEEP SKIN TONES? HOW DOES BEAUTYCOUNTER ENSURE THAT THE MICA WE USE IS SOURCED ETHICALLY? The blushes are blendable and buildable, and the shades have been developed to work on all skin tones. Whatever look you We have developed a process that helps us engage with our are going for, rest assured that all shades will work for you. suppliers, and improve practices throughout the supply If you are looking to achieve a natural flush, we recommend chain. As part of this process, we have ensured compliance the following shades: by securing documentation from our mica suppliers that they do not engage in child labor practices. Light skin tones: Melon and Guava Medium skin tones: Nectar, Date, and Passionfruit Deep skin tones: Raspberry and Sorbet

BEAUTYCOUNTER MAKEUP POWDERS FAQ MAKEUP POWDERS FAQ

IF A CLIENT LIKED A POWDER BLUSH DUO SHADE, WHICH WHAT IS DIFFERENT ABOUT THE NEW BRUSHES? SATIN POWDER BLUSH SHADE SHOULD I RECOMMEND? The new makeup brushes offer a significantly improved Tawny/Whisper: recommend Melon and Nectar. performance. They are better at picking up product, applying Bloom/Tulip: recommend Guava and Sorbet. it, and blending it easily. As always, they feature animal Flamingo/Apricot: recommend Passionfruit and Nectar. hair-free taklon bristles.

Fan Powder Brush is an all-new brush designed to work with complexion powders, such as Radiant All Over Bronzer, WHAT IS THE DIFFERENCE BETWEEN THE ILLUMINATING Luminous Powder Highlighter, and Mattifying Powder. CREAM HIGHLIGHTERS AND THE LUMINOUS POWDER For an all-over application of bronzer or powder, press and HIGHLIGHTERS? blend into skin. For a more precise application of bronzer or highlighter, sweep the brush along the high points or The differences between these two products are the finish contours of the face. and the application. Illuminating Cream Highlighter delivers a dewy sheen, while Luminous Powder Highlighter delivers The new Angled Blush Brush, All-Over Eye Brush and a powder sheen. Illuminating Cream Highlighter can be Crease Eye Brush will replace the existing ones, and their applied directly to bare skin or on top of liquid foundation, recommended usage is unchanged. Angled Blush Brush is and blended with fingertips. Luminous Powder Highlighter ideal for applying blush and bronzer. All-Over Eye Brush should be applied with a brush, such as Fan Powder Brush, and Crease Eye Brush are designed for use with eyeshadow. on bare skin or on top of Mattifying Powder. As always, these brushes are inspired by artist paintbrushes, weighted near the bristles to help you apply color in an ergonomic fashion. They also feature an elongated ferrule ARE YOU DISCONTINUING CURRENT MAKEUP POWDERS? (the metal ring where the brush head meets the handle) to help keep moisture away when washing—and therefore Yes, all current pressed powders will be phased out: extend the life of your tools. Eyeshadow Duo, Powder Blush Duo, and Matte Bronzer. Also, Ultimate Nudes Eyeshadow Palette is limited edition, so it will no longer be available once it sells out. The loose Mattifying Powder will remain in the line. HOW SHOULD I CLEAN MAKEUP BRUSHES?

Additionally, the new Angled Blush Brush, All-Over Eye Dampen bristles with lukewarm water. Dispense a gentle Brush and Crease Eye Brush will replace the current brushes cleanser into the palm of one hand, and swirl the bristles in of the same names. There is an easy way to tell them apart: it. Rinse the bristles, and repeat until the water runs clear. the new brushes feature all white bristles, whereas the Pat extra moisture into a clean towel, then lay flat to dry. previous versions have black bristles. Take care not to allow water to enter the ferrule of the brush. Clean brushes monthly.

BEAUTYCOUNTER MAKEUP POWDERS FAQ