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Visa Signs on As Strategic Partner of the 2016 U.S.-China Tourism Year Dlvr.It - March 25, 2016 NEWS RELEASE Visa Signs on as Strategic Partner of the 2016 U.S.-China Tourism Year dlvr.it - March 25, 2016 (BUSINESS WIRE) Visa Inc. (NYSE:V) today signed a Cooperation Plan with the China National Tourism Administration (CNTA), establishing Visa as a strategic partner of the U.S.-China Tourism Year. The landmark collaboration between the CNTA, the U.S. Department of Commerce and Visa will provide for a year-long series of events designed to enhance tourism, trade cooperation, and cultural understanding between China and the United States. This Smart News Release features multimedia. View the full release here: http://www.businesswire.com/news/home/20160325005095/en/ Visa celebrated the news at an event at the Great Wall of China, where nearly 1,000 U.S. visitors were invited to climb the Jinshanling section of the Great Wall alongside decorated U.S. Olympians and Team Visa athletes Meryl Davis and Charlie White. Two-time World champions, Davis and White were the first Americans to win the gold medal for ice dancing, which they won at the Sochi 2014 Olympic Winter Games. “Visa is honored to be part of the U.S.-China Tourism Year,” said Ellen Richey, vice chairman, Risk and Public Policy at Visa Inc., who was in Beijing this week to take part in the signing ceremony. “Tourism is a key driver of economic growth, development, and cultural understanding. By fostering cultural and economic exchange between the U.S. and China, the Tourism Year will bring substantial opportunity to both countries.” Visa’s participation in the Tourism Year is part of the company’s broader long-term commitment to China, one of the world’s largest and most dynamic payments markets. Visa established its presence in China in 1993, and earlier this year announced a partnership with the China Foundation for Development of Financial Education (CFDFE) and the China Foundation for Poverty Alleviation (CFPA) to support the Chinese government’s efforts to reduce poverty and promote inclusive finance. As part of its commitment to the U.S.-China Tourism Year, Visa will support a number of campaigns throughout the year, including: A consumer campaign featuring authentic travel experiences from local Chinese photographers, inspiring American travelers to #SeeChinaFromTheInside. A collaborative effort between Visa and financial institutions in China to promote cross-border travel between China and the U.S. throughout the Tourism Year. A marketing campaign in partnership with financial institutions in the U.S. to promote “Beautiful China” and the Tourism Year within the U.S. through cardholder and travel programs. Visa outreach and collaboration with local merchants to build up payment acceptance infrastructure in smaller destination cities in China. By encouraging electronic commerce, the initiative aims to make traveling and transacting easier for international travelers visiting China during the Tourism Year and beyond. A study on the economic impact of cross-border commerce between China and the United States in the Tourism Year. “Visa’s support for the U.S.-China Tourism Year is a meaningful commitment that will have significant impact in both China and the United States.” said vice chairman Li Shihong of China National Tourism Administration (CNTA). “We believe, with the support from Visa and other parties involved in the initiative, the cooperation between China and the U.S. tourism industry will achieve fruitful accomplishments.” Throughout the year, Visa will be working with Brand USA, a public private partnership that promotes the U.S. as a premier travel destination, helping to bolster two-way tourism between China and the U.S. “We are pleased Visa has joined us in support of the U.S.- China Tourism Year,” said Chris Thompson, president and CEO of Brand USA. “Visa provides a range of options to support the Chinese traveler’s decision to visit the United States and has a demonstrated commitment to the market.” About Visa Inc.: Visa Inc. (NYSE: V) is a global payments technology company that connects consumers, businesses, financial Visa Signs on as Strategic Partner of the 2016 U.S.-China Tourism Year . Page 1 institutions and governments in more than 200 countries and territories to fast, secure and reliable electronic payments. We operate one of the world's most advanced processing networks — VisaNet — that is capable of handling more than 65,000 transaction messages a second, with fraud protection for consumers and assured payment for merchants. Visa is not a bank and does not issue cards, extend credit or set rates and fees for consumers. Visa's innovations, however, enable its financial institution customers to offer consumers more choices: pay now with debit, pay ahead of time with prepaid or pay later with credit products. For more information, visit usa.visa.com/about-visa, visacorporate.tumblr.com and @VisaNews View source version on businesswire.com: http://www.businesswire.com/news/home/20160325005095/en/ ### About Brand USA Brand USA, the destination marketing organization for the United States, was established by the Travel Promotion Act as the nation's first public-private partnership to promote the United States as a premier travel destination and to communicate U.S. travel policies and procedures to worldwide travelers. The organization’s mission is to increase international visitation to the USA in order to fuel the U.S. economy and enhance the image of the United States worldwide. Formed as the Corporation for Travel Promotion in 2010, the public- private entity began operations in May 2011 and does business as Brand USA. According to studies by Oxford Economics, over the past eight years Brand USA's marketing initiatives have helped welcome 7.6 million incremental visitors to the United States, benefiting the U.S. economy with more than $55.7 billion in total economic impact and supporting, on average, more than 45,000 incremental jobs a year. To discover more about the USA and the boundless diversity of American travel experiences and authentic, rich culture, please visit Brand USA’s consumer website VisitTheUSA.com and follow Visit The USA on Facebook, Twitter, and Instagram. About GoUSA TV Because every place has a story. GoUSA TV is a premier travel entertainment channel, available at your fingertips with no subscription, no fees and no logins required. Watch full episodes, documentaries and films, told from the diverse perspectives of real people across America. Download. Escape. Explore. GoUSA TV. GoUSA TV is available for download on your iOS or Android device, or on Roku, Apple TV, Amazon Fire TV, and Samsung TV Plus. Visa Signs on as Strategic Partner of the 2016 U.S.-China Tourism Year . Page 2.
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