CONFERENCE FEE DETAILS: PAPER SUBMISSION, PRESENTATION & PUBLICATION:

ISBN: Academicians : Rs.1200 (Single Author) Rs.1500 (Double Author) Full Time Research Scholars : Rs.1000 (Single Author) Rs.1300 (Double Author) nd Industry Delegates : Rs.2000 (both Single & Double) 2 N A TIONA L C ONFERENC E O N

ISSN: Rs.1700 (Single Author) Rs.2000 (Double Author) (Fee includes Conference kit, lunch, publication fee and ISSN/ISBN Book along with selected articles) MANAGEMENT Note: *Authors who want to present their paper In-absentia have to pay Rs.500/- extra per paper **Authors who want to present papers through „webinar‟ and „In- absentia‟ have to pay PRACTICES IN actual postal charges extra to receive a copy of ISSN/ISBN book EMERGING PARTICIPATION ONLY: Academicians /Scholars /Professionals : Rs.500/- ECONOMIES Students : Rs.300/- (Fee includes lunch for participants) DOCUMENTS TO SUBMIT FOR REGISTRATION: 1. Registration Form, On 2 1st FEB 2 0 1 5 2. Copyrights Form (for paper submissions), and 3. Passport size photograph(s) & Brief profile of the author(s).

ADVISORY COMMIT TEE : DR.K.NEELIMA Mr.K.Prasad, Mr.V.A.Venkateshwarlu, Mrs.V.Sandya Rani, Mr.M.Ramnaresh, Mr.P. Sagar, Mr.G.Anil Kumar, Mr.A.Rajendra Prasad, Mr.B.Srivarun, Miss.G.Swathi. DEPARTMENT Miss.T.Vidya Mr.M. Sridhar Kumar OF BUSINESS CO-CONVENERS : Mr.N.UDAYKUMAR Mr.R.HAREESH MANAGEMENT Mr.G.BHANU CHANDER FOR FURTHER DETAILS REQUIRED, IF ANY, PLEASE CONTACT: MOBILE : +91 9490004582 | 99669 11312 E-MAIL : c on ve n e r . [email protected]

SREE CHAITANYA EDUCATIONAL INSTITUTIONS SPONSORED BY TAKSHASILA EDUCATIONAL SOCIETY SREE CHAITANYA

EDUCATIONAL INSTITUTIONS LMD Colony, - 505 527 | T: 0878 - 2223110, 2223111, (APPROVED by AICTE, PCI & APSCHE) 2223946. www.scpg.ac.in (AFFILIATED to | JNTU,HYD | SATAVAHANA UNIV., KNR)

SREE CHAITANYA P.G. COLLEGE CONVENER: CHAIRMAN: SREE CHAITANYA Dr. G. KALYANI Mr. VIJENDER RAGIDI COLLEGE OF ENGINEERING

SREE CHAITANYA INSTITUTE OF TECHNOLOGICAL SCIENCES

Karimnagar is a city and Municipal Corporation in the state of . It is situated on the banks of the Manair River, a tributary of the Godavari River, 162 kilometers north of Hyderabad. Karimnagar is a CALL FOR PAPERS: prominent agricultural center in the state. Many large scale companies like NTPC, Kesoram Cements, The Symposium solicits original research papers, from Academicians, Research Scholars, and Singareni Collieries etc. are located in and around Karimnagar. It has many historical monuments including Practitioners / Industry Experts, to be presented in the technical sessions. Selected articles will be the Clock Tower, the Kaman Circle, and the Elgandal Fort, which is 12 km away from the town of published in ISSN/ISBN numbered publications. Karimnagar. Places of tourist interest around the town include Ujwala Park, Lower Manair Reservoir,

Rajeev Deer Park. Holy places like Vemulawada, Dharmapuri, Kotilingala, , KondaGattu, etc. are present in . The locals specialise in Silver Filigree, a delicate form of metal Names of Journals: work. Sakinalu and Sarvapindi are very famous among the many traditional snacks made in Karimnagar. Karimnagar district is known for its popular Tan Brown and Maple Red varieties of granite. The granite . ITIHAS: The Journal of Indian Management (ISSN :2249-7803) from Karimnagar district in general and Odyaram village in particular was used extensively by China during . International Journal of Technology and Business Management (ISSN :2319-6815) . International Journal of Decision Making in Management (ISSN: 2319-6793) the 2008 Olympics in Beijing. It is a major business center in the Telangana region and emerging as a major educational hub. Karimnagar is well connected to Warangal, Nizamabad , Medak, Hydearabad and Tracks Include; other parts of the state by road. Nearest airport is at Hyderabad (160 km). „Sree Chaitanya Educational Institutions‟, sponsored by Takshasila Educational Society, are located amidst lush greens and inspiring environs very adjacent to the tank bund or Manair Reservoir. Serene ambience HUMAN RESOURCE, is always congenial to academic learning and explore creative potential to the fullest. The institutions are HR Planning in Mergers & Acquisitions marching towards academic excellence imparting quality education by offering various courses at Impression management undergraduate and postgraduate level. viz., professional courses in the area of Management, Engineering, Managing diversity & Cultural differences Computer Sciences and Pharmacy. Department of Business Management at Sree Chaitanya is always Background investigation – Key aspects in selection committed towards betterment of the society in producing qualified professionals and most importantly Workforce adaptability for change Entrepreneurs. Apart from class room learning, many unique co-curricular and extracurricular activities, the Other emerging issues in HR Management department for the first time in Karimnagar has conducted A National Conference named Sankalp in the FINANCE, year of 2014 to provide a platform to share the learning and experiences of academicians, researchers, FDI-Issues and Challenges industry experts and entrepreneurs. The immense success Cross Border Investments in Emerging Markets of the conference and the gratification of participant Public and Private Partnership for Infrastructural Growth In academicians /researchers/institutions, pleased us to Capital Flows and Currency Regimes introduce SANKALP‟15 “ 2nd National Conference on Other Emerging Issues in Finance Management Practices in Emerging Economies”. The present conference helps in bringing out the various MARKETING research works on strategies that are being Content Marketing identified, developed, validated, and suggested to meet Cause Marketing the changing needs of emerging economies. Covert Advertisement Retailing, Brand Architecture, Consumer Ethnocentrism Other Emerging areas in Marketing Management WHY THIS THEME

It has become more complex for business to meet the changing requirements of the society since globalization; these diverse preferences were become reasons for volatility in economies, talent imbalances, GUIDELINES FOR SUBMISSION: technology innovations, process advancements and creations of strategies and products. Irrespective of The abstract of the paper should be about 150-200 words, typed in Times New Roman with font size 12, recession, crises, boom or inflation, the organizations have to strive constantly to have a competitive edge in clearly mentioning Name(s) of the Author(s), Title of Paper, Affiliated Organization/Institution, Contact the global operations with elegant and innovative strategies in the transforming scenario. number and Email-ID of Author(s). Full paper may have about 2500 words. Papers must be typed clearly in the above format on A4 size paper with 1.5 line spacing with 1” margin on all the sides. This Conference intends to bring the academicians, researchers, professionals and practicing managers to come together and be catalytic for the dissemination of knowledge & exposure on new endeavors and horizons made in meeting the management challenges in the Transforming Scenario. The seminar is also open for postgraduate students (pursuing) to present their views and ideas in the form of participation. Last date for submission of ABSTRACT : 10th JAN 2015

Last date for confirmation of ACCEPTANCE OF ABSTRACT : 15th JAN 2015

Research Scholars in Business Last date for submission of FULL PAPER : 1st FEB 2015 WHO CAN Management Students of Business Management Last date for registration for PARTICIPATION : 15th FEB 2015 PARTICIPATE Faculty of Business Management Professionals and Practicing Managers Last date for Remittance of Presentation and Publication Fee : 7th FEB 2015

Program Date : 21st FEB, 2015