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Gunners from the ‘Rats of Tobruk’ record messages for home with the ABC’s war correspondent in 1941 reporting then...
Each night, precisely at 7.50, men wearing The onset of World War II propelled the ABC dinner suits opened their microphones to to increase the frequency of news bulletins present the news on ABC Radio. Management and to assign reporters Chester Wilmot and reasoned the ABC could take advantage of Lawrence Cecil with a mobile broadcasting this mid-evening slot to catch listeners unit to cover the Greek and Middle Eastern “before they leave for the theatre”. theatres. Soon other correspondents reported from locations such as London and the Pacific. At first the news presenters read stories directly from commercial newspapers in Despite this escalation in commitment, only in an arrangement that reflected, in part, the 1946 did Parliament pass legislation enabling dominance of print as a mass medium of the ABC to establish its own independent news the 1930s. By 1936, when Frank Dixon service, which commenced the following year. became the ABC’s first News Editor, Ever since, a core function of the national sources expanded to include cable services broadcaster has been to provide daily news Australian Associated Press (AAP) and and current affairs programming that is the British Overseas Wireless Service. accurate and impartial. section 4 111
Thereafter the rate of change in technology the first time. In 1961 it launched the iconic and audience expectations of the ABC investigative program Four Corners and, escalated with each decade. In 1956 in 1967, daily current affairs programs on James Dibble presented the first television television This Day Tonight and the radio news bulletin. Initially the ABC governing perennials of AM and PM. Commissioners permitted only two minutes of film to be used in each 15-minute bulletin Today the ABC provides more than 15 000 lest viewers become distracted by the images. hours of first-run news and current affairs programs per year—And an increasingly rich Two years later, ABC News provided special menu of multimedia content (audio, text, video coverage of the 1958 Federal Election, for and still pictures) on ABC News Online.
Within the hour of breaking ABC audiences can be viewing and reading what is happening in their city or across the world via online ... and now ABC News at www.abc.net.au/news 112
Performance Against the Corporate Plan 2004–07
The Corporate Plan 2004–07 includes three Number of unduplicated television levels of performance measurement. broadcast hours that comprise state and national programming. The first level measures the effectiveness or Of the 10 890 total television transmission outcome of ABC services in providing benefit hours there were: to the Australian community. These measures • 2 231 hours (20.5%) unduplicated, state- and the ABC’s performance against them in based, first-run television broadcast hours 2006–07 are set out in the Corporate Plan (35 hours more than 2005–06) Summary (page 13). • 3 922 hours (36%) unduplicated, national, first-run television broadcast hours (658 The second measures how well the ABC hours less than on 2005–06). delivers its output across Radio, Television and Online Services. These performance Number of full-time equivalent staff assigned measures encompass seven key result areas to New Media and Digital Services producing relating to programs and services, audience local and state, and national content. reach by media platform and network, The latest statistics for this measure were at innovation and efficiency. 30 November 2006 when 16% of content staff produced local and state content and 84% The third level of evaluation relates to the produced national content. As a result of the actions and performance targets set for each re-alignment of the Corporation in February of 15 strategic priorities. In this, the last year 2007, the former New Media and Digital of this Corporate Plan, these targets are Services staff were split across five divisions assessed as “Achieved” or “Not Achieved” and data is no longer collected in this way. against agreed performance criteria. Percentage of Australian content on ABC Key Results Areas Television between 6 am and midnight Measuring how well the ABC delivers its compared with 2003–04. programs and services across radio, television, National transmission, 6 am – midnight: online and new media—measured twice yearly. 51.8% (3.9 percentage points up on 2003–04). Total transmission (including local break-outs), Objective One—Contribute to 6 am – midnight: 65.4% (4 percentage points a sense of national identity. up on 2003–04).
Percentage and number of unduplicated Percentage of Australian music radio broadcast hours that comprise local performance for each Radio network and state/territory programming. which broadcasts music. ABC Local Radio broadcast approximately • triple j: 39.6% against target of 40% 109 040 hours of unduplicated programming • ABC Classic FM: 34.8% of Australian music in 2006–07 of which, approximately 55% was performance against target of 30%, 10% local and 18% state-based programming. of Australian music composition against The total unduplicated hours and the total target of 12% number of hours of local programming has Comment: ABC Classic FM adopted an remained steady since 2005–06. aspirational target for music composition. • affecting youth. were: local politics/government andissues the amountofcoverage to beaboutright relation to whichless than50%believed achieved in 2005–06.Thetwoissues in amount ofcoverage. Thissameresult was more believed the ABChadaboutright the 2007ABCAppreciation Survey, 50%or fortnight: on20out of22issues listed in news andcurrent affairs atleast once per Based onpeople whouse theABCfor • • • Percentage ofpeople whobelieve theABC: Radio Australia: 60%against atarget of60%. • • • • • ABC Local Radio:30.8%against target • ABC RadioNational:33.9%against target 2006 and2007 Source: ABCAppreciation Survey, Newspoll 2006 and2007 Source: ABCAppreciation Survey, Newspoll 2006 and2007 Source: ABCAppreciation Survey, Newspoll 2007 2006 2007 2006 2007 2006 interest. programs ofwideappealandspecialised achieves agoodbalancebetween current affairsreportage provides anappropriatemixofnewsand nature provides programsofaneducational performing artssuchasmusicanddrama encourages andpromotesAustralian of 25% of 25% of Australianmusiccomposition. continues tostriveachievethislevel While ithasnotachievedthetarget dig country dig jazz dig : 42.2%against target of40% : 25.3%against target of25% : 25.9%against atarget of25% 85% 84% 85% 86% 80% 79% • • • • Combined five-city average weekly reach: • ABC NewsRadio:620000(23down • ABC RadioNational:659000(6up • ABC Classic FM:640000(24down • • ABC Local Radio:2175000(58down 5–8 2006and1–42007,people aged10+: Overall five-city average weekly reach, surveys combined five-city reach. Radio audience reach bynetwork and services. innovative programs and audiences withrelevant and Objective Two—Engage in views (sub-site of dig country streams (comparative data notavailable) on 2005–06);1654average weekly live dig (sub-site of dig jazz streams (comparative data notavailable) on 2005–06);2725average weekly live dig networks arenotstatisticallysignificant. reach forABCRadiocombinedandindividual Comment: Themovementsinaudience period in2005–06) 3 687000(17down onequivalent on equivalent periodin2005–06) on equivalent periodin2005–06) on equivalent periodin2005–06) period in2005–06) triple j results in2005–06. Perth—these threecitiesachievedrecord declines inMelbourne,Adelaideand Radio’s reachwasaresultofmarginal Comment: theoveralldeclineinABCLocal on equivalent periodin2005–06) provided forstreaming. Comment: Noteadditionalinformation (comparative data notavailable). 2005–06); 884average weekly live streams dig : 64877average weekly views(92up total pageviewfigure) (200down total pageviewfigure) (300downon : 1024000(56uponequivalent : 9100average weekly pageviews section 4 : 4100average weekly page dig radio andincludedin dig radio andincluded 113
ABC ANNUAL REPORT 2006–07 114
Performance Against the Corporate Plan 2004–07 continued
Television audience reach. Evidence of innovative activities. • Average weekly metropolitan: 8 455 000 or The ABC’s commitment to innovation resulted 60.4% of the population. Down by 84 000 in the development of a wide range of on 2005–06. technology-based projects using media Comment: ABC Television’s decline in platforms such as WAP, SMS, podcasting, reach reflects the overall decline in the vodcasting and participation in digital radio reach of free-to-air television since 2002. broadcasting trials. Other innovations resulted • Average weekly regional: 4 103 000 or in engaging and content-rich programs. Details 64.2% of the population. Down by 19 000 are provided in the Radio, Television, News, on 2005–06. Innovation International and Commercial Comment: The drop in regional reach sections of this report (see pages 70–95). represents minimal decline. Critical review. New Media and Digital Services Awards won by the ABC during 2006–07 are audience reach. listed in Appendix 22 (page 210). • Reach in active Australian internet population, aged 2+, monthly average: Industry feedback. 18.4%, 1.3 percentage points up on 2005–06. Awards won by the ABC during 2006–07 are • Reach among total Australian population, listed in Appendix 22 (page 210). aged 2+, monthly average: 10.6%, 0.9 percentage points up on 2005–06. Objective Three—Ensure the ABC’s independence, integrity Share of ABC Television audiences: and high standards. Total viewing (people)—includes free-to-air, subscription and community television and Board confidence that it has fulfilled its regional spill (whereby people residing statutory obligations. in a metropolitan market can watch a During 2006–07 the Board: regional station) • held ten board meetings informed by • 6 am – midnight, metropolitan people share: comprehensive papers, including a 12.1%, 0.1 of a share point down on 2005–06. written Managing Director’s report and Comment: This is not statistically Governance and Activity reports from significant. each Divisional Director • 6 pm – midnight, metropolitan people share: • held four meetings of the Audit and Risk 13.4%, 0.6 of a share point up on 2005–06. Committee, three of the Editorial Policies Committee, two of the ABC Advisory Free-to-air viewing (households) Council Board Committee and one of • 6 am – midnight, metropolitan household the Human Resources Committee share: 16.0%, 0.4 of a share point up on • completed its review of the ABC 2005–06. Editorial Policies • 6 pm – midnight, metropolitan households: • approved the 2006–07 and 2007–08 budget 17.6%, 0.9 of a share point up on 2005–06. • witnessed unqualified financial statements for 2005–06 adequate data. Measure underreview. Comment: ABCsystemsfailed to provide be anemployer ofchoice. vdneta h B sc Evidence thattheABCis • 0.0008 breaches andupheldcomplaints • 7.62 breaches andupheldcomplaints broadcast and10000onlinepageaccesses: and upheldcomplaints per 10000hours of The percentage andnumberofbreaches return of0.77%). which wasa0.2%increase ontheJune2006 annum over thebenchmarkfor 2005–06, management trusts (ABCreturn 0.79%per on average quartile return from leading cash benchmark—interest income returns—based Favourable performance against treasury Comcover Insurance Premium. earning a6.3%discount offits2007–08 and achieved arating of“Comprehensive”, Risk ManagementBenchmarkingSurvey The ABCparticipated intheannualComcover benchmarks andreviews. ABC performance against external • considered therequirements ofthe • considered through theAuditandRisk metannualreporting • requirements for • published its2005–06 on 2005–06. per 10000pageaccesses (up0.0001 on 2005–06). per 10000hours ofbroadcast (2.98down Finance Circular 2006/11. Compliance Reportingrequired under and agreed to allrecommendations June 2006.TheARCendorsed thepaper by theABCandKPMGfrom Januaryto Risk Managementreview conducted Committee (ARC)thefindingsof and AnnualEnergy Consumption Environment Protection Measures Disability Strategy, theNational Equity andDiversity, theCommonwealth Reporting Awards) (given aGoldaward bytheAustralasian Annual Report onsidered to .%44 .%3.9% 5.3% 06–07 commercial activities. 05–06 decrease innetrevenuereceipts from 4.4% Comment: Thisratiohasfallen duetoa 06–07 4.7% 05–06 non-Appropriation revenue Percentage ofgross costs fundedby percentage oftotalcosts. Value ofnon-Appropriation revenue asa capacity for television production facilities. to enable reporting on facilities usage and upgrade, comprehensive data willbecaptured from October 2007,pendingasystem review/ implementation project. Itisanticipated that part oftheProduction Resources Review A facilities review hascommenced as Levels offacilities utilisation. $2486 06–07 significant. $2366 05–06 and actualfor2006–07isnotstatistically $2482 Comment: Thedifferencebetweenbudget 06–07 $2 362 05–06 broadcast hour 8.8% Average salarycost perunduplicated 8.8% 06–07 unduplicated broadcast hours. 05–06 Total staff costs 8.9% asapercentage oftotal 06–07 9.2% 05–06 of total costs Corporate supportcosts asapercentage total costs. Corporate supportasapercentage of people ofAustralia. maximum benefittothe Objective Four—Provide ugtActual Budget Actual Budget Actual Budget section 4 115
ABC ANNUAL REPORT 2006–07 116
Performance Against the Corporate Plan 2004–07 continued
Performance Targets Local Radio: The 2004–07 ABC Corporate Plan sets out 136 • Continue to provide the 2003–04 levels of individual targets. In this, the Plan’s third and non-networked local programming made final year of operation, 126 (93%) of the targets possible through National Interest Initiative were achieved and 10 (7%) were not achieved. (NII) funding from the Parliament. Achieved Objective One—Contribute to a • Review the location of regional radio Sense of National Identity stations to ensure they reflect significant changes in population demographics. Key Direction 2004–07 Achieved Create more opportunities for audiences to connect with the diversity of their communities Source and commission content from through an ABC that is distinctively Australian. independent producers in regional Australia through the Regional Production Fund. Strategic Priority 1 Achieved Maintain its commitment to the provision of programs and services tailored for local, Extend the availability of ABC Radio networks: regional and state/territory-based audiences • Seek funding to increase the transmission through the: coverage of national radio networks. • Program coverage by national television, Achieved radio and online networks of issues • Distribute national radio services via relevant to audiences outside the major digital television transmission by 2005. capital cities Achieved • Spread of Local Radio services • Deliver all services via the internet. across Australia Achieved • Accessibility of all ABC media services to audiences throughout Australia. Television Reflect Australian communities through: Actions and Targets • ABC Television’s main channel, as a Radio national network with state/territory National Radio networks: program breakouts, broadcasting to • Maintain at least the 2003–04 range of a mass audience. programming that specialises in regional Achieved and rural affairs. • Continuation of the 2003–04 levels of Achieved production commissioned outside of • Venture outside metropolitan centres to Sydney and Melbourne. collect program material and give voice Achieved to regional and rural audiences. Achieved New Media and Digital Services Present rich information content for local and regional audiences, and in particular: • Broaden opportunities for audience interaction through localised information gateways. Achieved Achieved of majorsignificance and celebration. Provide comprehensive coverage ofevents • Implement Disaster Plansto ensure Establish andmaintain formal• relationships of emergencies andmajorevents: communities across Australia attimes as theprimarypointofconnection for Strengthen furthertherole ofLocal Radio Radio • Present relevant andengaging • Cross-promotion activitieswillconstitute Centrally coordinate• policiesandstrategies communications andevents. Bring people together through Actions andTargets • Respond to emergencies andevents • Present Australian content • Promote ideasanddebate • Offer waysfor Australians to connect issues oflife inAustralia: Reflect theexperiences andcontemporary Strategic Priority2 Provide local • newsandspecialist information • Expand broadband production compared Achieved immediate andappropriate responses. Achieved all states andterritories. with emergency services organisations in Achieved community events. Achieved on ABCRadioand15%Television. at least 20%oftotal on-airpromotions Achieved to project theAustralian identityoftheABC. of majorsignificance. with oneanother Achieved events diaries. territory-based sport,local weatherand and regional communities, includingstate/ of relevance to particularstate/territory Achieved to 2003–04. Achieved audience-generated content. guest books,events diariesandsimilar extensive useofforums, mailinglists, or theirareas ofinterest, through the defined eitherbytheirgeographic location Facilitate thegrowth ofonlinecommunities, • Provide emergency information sites • Evaluate anddevelop onlineandwireless local communities attimesofcrisis: Strengthen theABC’s capacity to support New MediaandDigitalServices Achieved of majorsignificance andcelebration. Provide coverage ofemergencies andevents Achieved categories, respectively. in fictional,factual andentertainment Australian seriesorprogram eachyear Broadcast onegroundbreaking/significant Television Achieved music talent. Identify andsupportnewAustralian Achieved ABC NewsRadio. annual targets for allnetworksexcept and performance bysettingandachieving Continue to give priorityto Australian music Achieved and ABCLocal Radio. of ideasandopendebate onABCRadioNational Actively facilitate discussion ofabroad range Achieved relevant agencies. with emergency contacts andlinksto delivery ofonlineinformation. initiative butrather to focus onthe The Divisiondecidednotto pursue this in conjunction withMurdoch University. Not Achieved (SMS) distribution oftargeted news alerts. section 4 —The concept wasevaluated 117
ABC ANNUAL REPORT 2006–07 118
Performance Against the Corporate Plan 2004–07 continued
International Broadcasting Provide high levels of customer and client Contribute to a greater awareness and service including responsiveness to feedback. understanding of Australia and Australian Achieved attitudes to world affairs: Radio Australia: Establish and implement mechanisms for • Complete the production in all broadcast effective measurement of individual visitors to languages of the ‘Australia Now’ feature ABC Shop Online and establish benchmarks series by 2006. for traffic to the site. Achieved—The series was not produced Achieved in Tok Pisin. Research indicated that English was more appropriate for audiences Strategic Priority 3 in the Pacific. Across the total range of media services— • Co-produce two public debates per year on Radio, Television and New Media and Digital Australian responses to key regional events. Services—achieve a comprehensive mix of Achieved program genre to reflect Charter obligations. • Set and achieve annual Australian music targets. Actions and Targets Achieved Radio • Ensure audiences receive timely and Achieve a distinctive mix of genre across the accurate information at times of crisis. six radio services: Achieved • ABC NewsRadio—around-the-clock news, current affairs and information. Australia Network: Achieved • Maintain or increase the 2003–04 level • Radio National—programs of analysis and and quality of Australian-produced specialised interest, including education, programming, sourced both from the music, drama and arts. ABC and other suppliers. Achieved Achieved • Local Radio—news and information, sport • Ensure audiences receive timely and and entertainment, music and arts. accurate information at times of crisis. Achieved Achieved • ABC Classic FM—classical and new music, performance and arts. News and Current Affairs Achieved Enrich the in-depth coverage of major events • triple j—news, information and music through cross-media program enhancements relevant to youth, including performance offering additional information and online forums. and arts. Achieved Achieved • dig—music, features and performance via Enterprises the internet and digital television transmission. Establish more points of connection with Achieved audiences through a continued expansion in the number of ABC retail outlets. Achieved • Expand production ofprograms onhealth, • Enhance newsand current affairs Radio Australia: interest to theregion. Pacific through programming inkey areas of Provide auniqueperspective onAsiaandthe International Broadcasting • Content sites thatcomplement selected • Lifestyle andentertainment. • Regional andrural, includinglocal arts. • Children andyouth. • Science, technology andhealth. • News, sport andbusiness, especially for new services: Priority content genres across existing and New MediaandDigitalServices • Outside ofprimetime,give priorityto Give priorityto distinctive Australian• content • Maintain theABC’s commitment to news • Achieve abroad genre spread during Across thetelevision schedule: Television Achieved language services byDecember 2004. development andAustralia to allsix Achieved and responsiveness. services through improved relevance Achieved ABC RadioandTelevision programs. Achieved Achieved Achieved Achieved Achieved broadband and3Gmobile platforms. Achieved children’s andfurtherartsprogramming. Achieved reinvigorated artsprogramming. to planningfor Australian history andfor in evening primetimeand,inparticular Achieved and information. Achieved evening primetime,across theyear. Achieved of competitive advantage. Sustain educational programming asanarea Australia Network: Develop atleast• one neweducational series • Develop newsituationalEnglishlearning Radio Australia: International Broadcasting Work withABCRadioandTelevision • to extend • Enrich children’s andyouth material on New MediaandDigital Services: Provide content ofaneducational nature: Educational Programs andContent • Provide aspecificPacific Islandprogram • Strengthen newscontent relevant to the Australia Network: • Cover majorcultural issues and Achieved each year inAsiaPacific languages. in Englishperyear andproduce one series Achieved and KhmerbyDecember 2005. series inIndonesian,Chinese,Vietnamese Achieved broadcasts andonlineenhancements. the value ofprograms through interactive Achieved through astrong educational emphasis. ABC Onlineandemerging mediaservices Achieved evening timeslots. especially news,isbroadcast inmid- schedule to ensure prime-timecontent, Achieved Asia-Pacific region, andparticularly India. Achieved English andPidginlanguages. performing artsinthePacific, in section 4 119
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Performance Against the Corporate Plan 2004–07 continued
Objective Two—Engage New Media and Digital Services Audiences with Relevant and Compared to 2003–04 levels, retain and grow Innovative Programs and audiences in core priority genres across the Services totality of narrowband and broadband content. Achieved Key Direction 2004–07 Reach as many people as possible through Retain position as industry leaders in Children’s, the ABC’s established Charter services and Regional and Rural and Science genres. emerging digital media. Achieved
Strategic Priority 4 Compared to 2003–04 levels, retain and grow Each media platform and network will users/audiences in the 8–14 and 25–39 age schedule its programs with the aim of groups and maintain 2–7 and 40–49 age groups. attracting the maximum available audience Achieved for those programs. International Broadcasting Actions and Targets Radio Australia: Radio Engage audiences with programs offering Maintain and strive to increase audience wider appeal, interactivity and content in reach and share year-on-year. additional languages. Not Achieved—In a highly-fragmented Achieved environment, the combined five-city average weekly reach for 2006–07 fell by 17 000 Coordinate the exchange of public discussion compared to 2005–06. However this is not programs in the Pacific through the Pacific statistically significant. The overall five-city Radio Forum initiative by 2005. share was 20.5%, a 0.4 point increase Achieved on 2005–06. Extend the availability of services through: Television • The upgrading of existing shortwave Continue to achieve increased share of transmission facilities, scheduled by 2005. available audiences: Achieved • Particularly in prime time. Achieved And by 2006–07 • Within the 40–54 year age group. • 180 relay and rebroadcast locations. Achieved Not Achieved—A total of 160 relays and • Maintain audiences in the 55+ age group. rebroadcast locations were achieved by the Achieved end of June 2007. Some external contractors failed to meet the implementation schedules. Grow audiences through innovative It also proved to be more difficult to secure scheduling based on a mix of competitive new markets on the Indian sub-continent. programming and counter-programming. • Five new 24-hour FM services in the Achieved Pacific. Achieved Achieved and develop newprogram delivery strategies. technology asameansto reach new audiences Trial Digital RadioMondiale (shortwave) Radio Australia: International Broadcasting Plan 2007–10 which isaddressed inthe of ABCproduction activitiesaround Australia, question abouttheoptimalmixandlocation Not Achieved as drama. and shortrunsofhigher-cost projects such resources withlower cost-per-hour projects through themaximumuseofinternal Achieve theoptimalproduction strategy Television Achieved introduction ofDigital RadioBroadcasting. Position andprepare theABCfor the Achieved by end2004–05. internet radio— Establish twonewmusicstreams of Radio Actions andTargets and creative resources. digital spectrumbroadcasting assets full useoftheCorporation’s available Identify innovative opportunitiesandmake Strategic Priority5 • Extend carriage oftheservice to key Extend distribution to key• markets including Extend thereach oftheservice: Australia Network: • An increased numberofprogram hours Achieved distributors inmajormarkets. Achieved India, China,MalaysiaandVietnam. Achieved rebroadcast locally inAsiaandthePacific. . —This relates to astrategic dig jazz and ABC Corporate dig country dig Achieved delivery across multiple platforms. production process thatenables efficient Develop andimplement anintegrated content Achieved and wireless platforms. Create newcontent for delivery onmobile • Develop aproduction process thatenables • Aggregate broadband content ina Extend broadband content andenhancements • and on-demandservices: Increase therelative importance ofbroadband Achieved sustainable financialmodel. that reflects newmediainnovation anda Develop asecond (digital) television channel New MediaandDigitalServices Achieved on broadband. Explore opportunities for carriage ofservice Australia Network: Achieved distribute Asia-Pacific regional content. Use available satellite delivery capacity to the available digital spectrum. domestic networksintheallocation of option anddecidedto give priorityto Not Achieved programs domestically. environment to distribute RadioAustralia’s Seek to usethenewdomestic digital Achieved mobile anddigital broadcast platforms. the delivery ofcontent across broadband, Achieved targeted atthe25–49agegroup. scheduled onlinechannelpresentation Achieved Television andRadioprograms. extend therelevance andappealofABC interactive, richmediacontent andthat to meetincreased audience demandfor section 4 —The ABCconsidered this 121
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Performance Against the Corporate Plan 2004–07 continued
Enterprises Objective Three—Ensure the Extend the formats of ABC consumer products ABC’s Independence, Integrity to include products for new technologies. and High Standards Achieved Key Direction 2004–07 Explore opportunities for exploitation of Advance the ABC’s reputation and high content on demand. performance standards through the Achieved ongoing evaluation of governance, policies and procedures. Retransmit ABC programs on as many third-party platforms as possible. Strategic Priority 7 Achieved Apply best practice standards of corporate governance to uphold the integrity, Strategic Priority 6 independence and public accountability Use audience research more effectively of the Corporation. as a strategic planning tool. Actions and Targets Actions and Targets Ensure the ABC Board has confidence that Monitor and analyse the evolving needs and key governance systems and reporting preferences of audiences: processes enable it to fulfil its obligations • Investigate the implications for the ABC of under Section 8 of the ABC Act. increasingly mobile lifestyles and changing Achieved media habits. Achieved Achieve positive responses from external • Analyse opportunities to reach those performance reviews. Australians who do not regularly use Achieved ABC services. Achieved Achieve favourable ABC performance results • Monitor the effectiveness of the ABC in against relevant external benchmarks. reflecting the values of public broadcasting Achieved for the benefit of all Australians. Achieved Publish on the internet each quarter the Public Report on Audience Comments International Broadcasting and Complaints. Commission or acquire targeted audience Achieved research about the ABC’s international radio and television services. Achieved
Establish external monitoring processes to regularly assess the relevance of international broadcasting programs. Achieved Review Actions andTargets through theconsistent application of Ensure higheditorialand program standards Strategic Priority9 Achieved Advisory CouncilandDivisionalDirectors. Maintain ongoingcontact betweentheABC Achieved Advisory Council. ABC Board AdvisoryCommittee andABC Conduct regular meetingsbetweenthe Actions andTargets the ABCAdvisoryCouncil. through consultation withandadvice from Inform managementdecision-making Strategic Priority8 Achieved complaints inatimely andimpartialmanner. Acknowledge andrespond to program • Provide critical feedback to program Monitor program • performance and editorial and information programs to: Regularly review allnews,current affairs Achieved revised Deliver Corporation-wide training inthe of October 2006. Achieved effectiveness byend2005. contemporary relevance andoperational Editorial Policies Achieved makers andtheABCBoard. Achieved accurate andimpartial. the ABC’s legislative responsibility to be standards, especially thoserelating to ABC EditorialPolicies Editorial Policies —with arevised completion date . during 2006. to ensure their ABC Achieved processes across theCorporation. application ofperformance management Achieve ongoing improvement intheconsistent Achieved future leadership andoperational needs. approaches necessary to accommodate Analyse theworkforce profile anddevelop Achieved to ensure achievement ofcorporate objectives. Progressively review functionalrelationships Actions andTargets across allmediaplatforms. effective delivery ofcontent andservices and itsworking relationships supportthe Ensure theorganisation oftheCorporation Strategic Priority10 Achieved “stimulus” events. across theABCthrough cross-divisional Share knowledge andideaswithin and Achieved for roles withintheCorporation. national qualifications asbenchmarks Promote therecognition ofappropriate Achieved as akey to theachievement ofhighstandards. Strengthen thefocus onindividualdevelopment Actions andTargets and individualdevelopment. work environment that encourages diversity employer ofchoice byproviding asupportive Ensure thattheABCcontinues tobean Strategic Priority11 section 4 123
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Performance Against the Corporate Plan 2004–07 continued
Meet agreed staff training and employment Objective Four—Provide targets: Maximum Benefit to the • Minimum 2% of base salary expenditure People of Australia on staff development and training. Achieved Key Direction 2004–07 • Minimum of 2% level of Indigenous Achieve the optimal use of assets and employment. resources and manage the long-term Not Achieved—The level of Indigenous sustainability of the Corporation. employment was 1.1% at 30 June 2007. • Minimum of 5% employment of people Strategic Priority 13 with disabilities. Through integrated planning, address the Achieved challenges of long-term sustainability to inform and support the ABC’s Corporate Strategic Priority 12 Plan objectives and strategies. Continue to identify and manage the Corporation’s exposure to risk. Actions and Targets Review the capital, information technology Actions and Targets and technical asset base of the Corporation Develop and maintain a Corporation-wide to establish the life expectancy of each class Business Continuity Strategy. of assets by December 2004. Achieved Achieved with a revised completion date of May 2005. Ensure a working environment that meets recognised occupational health By June 2005 develop a 10-year Capital Plan and safety standards. and Capital Funding Strategy. Achieved Not Achieved—Work on the 10-year Capital Plan and Capital Funding Strategy will Progressively review ABC corporate policies be completed pending the outcome of to ensure they are adequate and up-to-date. phase two of the ABC’s Integrated Capital Achieved Strategy Project.
Establish and implement a Corporation-wide By June 2005 develop a rolling three-year records management system that meets Capital Business Plan. legislative requirements. Not Achieved—The development of the Achieved rolling three-year Capital Business Plan will be informed by the completion of the Integrated Capital Strategy. Not Achieved digital storage byAugust 2007. of ABCprogram archives from analog to for program makers, convert 60000hours accessible anditsusemore cost-effective To make archived content more easily Achieved by 2007. savings of3–5%operational expenditure Review selected operations andachieve cost Actions andTargets support Charter-basedservices. resource andasset utilisationtoeffectively Maximise therelative efficiencyofABC Strategic Priority14 Achieved Review theCapital Planannually. the completion oftheprevious twotargets. Plan according to agreed timelineswillfollow Not Achieved agreed timetables. Implement theCapital Planaccording to delay to thecommencement ofthiswork. the external provider resulting inasignificant is dueto protracted contract negotiations work hasbeenextended to August 2008.This —Implementation oftheCapital —The completion date for this with Achieved and internationally. and associated products bothnationally opportunities to sellABCprograms Maintain existing anddevelop new Achieved maximum benefitandreturn. of content andprogram rightsto ensure Improve themanagementandcoordination Achieved ABC programs andservices. partnerships andalliances to support Form domestic andinternational Achieved ABC-made content. co-productions to supplement Secure domestic andinternational Achieved with theFederal Government. which to negotiate fundingarrangements delivers to thecommunity asabasisfrom Demonstrate thevalue for money theABC Actions andTargets investment totheCorporation. activities andtooptimisethereturn on Maximise sources offundstosupportCharter Strategic Priority15 section 4 125
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Outcomes and Outputs
Outcome 1 Television Share Audiences throughout Australia—and overseas—are informed, educated 6am–midnight and entertained. Households 2006–07 2005–06 Metropolitan Share % % Overall assessment Sydney 16.7 15.9 Overall achievement will be measured by: Melbourne 15.8 15.5 (a) Audience usage of ABC Radio, Television Brisbane 15.7 15.1 and New Media Services Adelaide 14.8 15.1 (b) Results of audience surveys. Perth 16.1 16.5 Five-city Metro 16.0 15.6 (a) Audience usage of ABC Radio, Television Regional Share % and New Media and Digital Services Southern NSW 17.0 16.5 Northern NSW 17.5 18.0 Radio Share Victoria 17.8 17.6 The ABC’s overall five metropolitan city Queensland 15.2 14.5 share in 2006–07 was 20.5%, a 0.4 share Tasmania 23.0 23.6 point increase on 2005–06 (20.1%). Regional All 17.3 17.2
2006–07 2005–06 6pm–midnight %%Households 2006–07 2005–06 Sydney 20.0 17.6 Metropolitan Share % % Melbourne 19.8 20.6 Sydney 18.3 16.7 Brisbane 20.7 19.7 Melbourne 17.4 16.8 Adelaide 20.8 22.9 Brisbane 17.3 15.5 Perth 23.5 23.7 Adelaide 16.3 16.3 5-City Metropolitan 20.5 20.1 Perth 18.4 18.2 Newcastle 23.1 22.6 5-city Metropolitan 17.6 16.7 Canberra 41.0 42.0 Regional Share % % Southern NSW 18.2 17.5 Northern NSW 18.2 18.5 Victoria 18.7 18.0 Queensland 16.2 14.6 Tasmania 25.2 25.0 Regional All 18.4 17.8 itra8. 86.3 81.0 82.9 80.8 85.6 82.1 % 80.3 83.2 82.5 82.8 80.3 81.6 Queensland 81.4 % Victoria 78.8 79.2 84.4 Northern 79.9 79.8 Southern Regional Reach 78.4 79.6 All Metropolitan % Perth Adelaide Brisbane % Melbourne Sydney 2005–06 Metropolitan Reach Four-weekly 2006–07 Television Reach Data hasbeenrounded. reporting isnowbasedonaseven-citytotal. 173000 radio audiencesinHobart.Asaresult 4034000 157000 there havebeennonewratingssurveysof 167000 4020000 3704000 Radio resultswereprovided.Sincethattime 498000 166000 3687000 Comment: Inthe2005–06reporteight-city 475000 7-City Reach Canberra Newcastle Reach 5-City Metropolitan Perth Radio Reach in 2005–06. each monthin2006–07,compared to 1885833 average of2123833uniqueAustralian users NetRatings showthatABCOnlinehadan peak of111168076inMarch 2007.Nielsen// in 2006–07(969210022005–06),witha Monthly pageviewsaveraged 102306460 Online Access l einl8. 82.8 85.9 82.7 88.3 updated to reflect thesechanges. includes ABCspill. Historical data has been now includesvisitor viewing.RegionalShare Note: OzTAM’s industry standard reach calculation Source: OzTAM Television RatingsandRegionalTAM. All Regional Tasmania dlie3100354000 517000 341000 539000 1156000 1180000 1189000 1143000 Adelaide Brisbane Melbourne Sydney 060 2005–06 2006–07 Output 1.1—Radio is provided onpage35. information. Asummaryofthefindings ABC offers goodqualityprogramming and community continue to believe thatthe Survey found thatthemajorityof The 2007Newspoll ABCAudience Appreciation (b) Resultsofaudience surveys peak of19.9%inMarch 2007. 18.4% in2006–07(17.1%2005–06),witha Australian internet populationaveraged ABC Online’s monthly reach intheactive ABC OnlineReach interactive websites, videosandpodcasts. delivered on avariety ofplatforms, including to regional communities andwhichcould be to focus onlarger projects ofsignificant benefit in thenext financial year. TheRPF continued commissioned in2006–07willbebroadcast duplicated hours in2005–06.Several projects This iscompared to 70projects and126.2 94 hours (duplicated) ofbroadcast content. commissioned, representing approximately Online. In2006–07,64projects were across ABCRadionetworksandon external producers inregional Australia to showcase newAustralian content from The RegionalProduction Fund (RPF)continued National PublicRadiointheUSA. Netherlands and BBC World Service, DeutscheWelle, Radio sourced from overseas andincludesthe 45% in2005–06.Theremaining content is scheduled 55%Australian content, upfrom ABC NewsRadio.AsatJune2007,NewsRadio services, isprimarily Australian except for ABC Radio’s content, across itsfive domestic 1. LevelandmixofAustraliancontent Quality Performance indicators needs, nationallyandinternationally. communities, andsatisfydiverseaudience an Australia-widefocustolocalandregional Provide distinctiveradioprogramsthatgive section 4 All ThingsConsidered from 127
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Outcomes and Outputs continued
Australian music on air and provided opportunities for artists All radio networks that broadcast music have to play at large festivals and as support for a strong commitment to Australian music major artists touring Australia. and have set annual targets. In 2006–07 all networks met or exceeded these targets, The fifth annual 1233 Newcastle Music Awards except for triple j which fell just short of were held in October 2006 and attracted close its target of 40%. to 400 entries. The Awards provide support and airplay to emerging artists living in the Target Achievement New South Wales Hunter and Central Coast 2006–07 2005–06 regions and have attracted almost 2 500 Radio National 25% 33.9% 35.3% entries over the life of the event, providing 700 Local Radio 25% 30.8% 31.0% new music tracks for the 1233 ABC Newcastle ABC Classic FM 30% 34.8% 36.0% playlist and other ABC Radio networks. triple j 40% 39.6% 41.7% dig 40% 42.2% 40.5% The Biralee Blokes won the final of the ABC dig jazz 25% 25.3% 27.0% Classic FM Choir of the Year competition in dig country 25% 25.9% 27.0% September 2006. The Brisbane choir will be recorded by ABC Classics and will have new ABC Classic FM has an aspirational Australian work commissioned for broadcast on ABC music composition target of 12%. In 2006–07, Classic FM. it achieved 10%, compared with 10.2% in 2005–06. ABC Classic FM continued its support of the ABC Symphony Australia Young Performers 2. Genre diversity Awards. These Awards nurture young See Appendix 2 (page 186). musicians and have provided opportunities for some of Australia’s finest performers. 3. Community and peer recognition and feedback Quantity See the summary of the 2007 Newspoll ABC 5. Number of broadcast hours Audience Appreciation Survey (page 35) and Each domestic radio network broadcasts for Appendix 22 (page 210). 24 hours each day for 365 days of the year— 8 760 hours per annum. 4. Number of artists first broadcast The difficulty of maintaining records across 6. Number of radio stations multiple outlets throughout Australia has The ABC has four national networks, nine made this an impractical indicator to measure metropolitan Local Radio stations, 51 regional for ABC Radio. However, commitment to new Local Radio stations and three internet-based artists remains very strong as reflected in the music services, dig, dig jazz and dig country. following initiatives undertaken in 2006–07. The radio networks, dig and dig jazz are available as audio services on digital satellite triplejunearthed.com allows unsigned artists subscription services and dig and dig jazz to upload their music and also lets listeners are available on digital free-to-air television. access the music online and review it. One month after the August 2006 launch of the 7. Level of radio content available through website, 4 585 artists had registered on the the internet site and 8 562 tracks had been submitted. All ABC Radio services have companion Throughout the year triple j broadcast tracks websites. ABC Local Radio also has a range • 99.9% ofABCRadioNationaloriginal At June2007: 8. Level ofradiocontentavailablethrough audio-on-demand programs. content and,whenrightspermitted, continued to provide video-on-demand podcasts duringtheyear. ABCClassic FM from as arange ofmusicMP3sandvodcast content triple j increased from 24in2005–06to 44in2006–07. on thenetwork. ABCLocal Radiopodcasts a range ofeducational stories broadcast as afortnightly providing 38programs aspodcasts aswell At endJune2007ABCRadioNationalwas available onmobile platforms. and someradio sportcontent wasalso downloads, podcasts andvodcasts. of radio content available astext, for MP3 In 2006–07,ABCRadiomadeavast amount streams content whenrightspermit. Perth are streamed 24hours. ABCClassic FM ABC Sydney, 774ABCMelbourneand720 utainfrtrlae3. 982. 45.0 % 26.0 % % 49.8 % 32.6 Australian first release 6am–midnight ABC NewsRadio, content genres suchasrural andsport. of subsites for specificprograms and oa vres4. 465. 36.0 23.6 50.2 64.0 12.4 32.9 19.1 49.8 17.3 34.6 100.0 23.8 21.3 100.0 48.2 65.4 13.3 29.7 15.6 51.8 100.0 18.5 19.2 Note: Total 100.0 Total Overseas Overseas repeat Overseas first release Total Australian Australian repeat Australian content onABCTelevision mainchannelasapercentage ofhours broadcast dig audio-on-demand viatheinternet of 7.9%onJune2006. demand atanyonetime—anincrease programming wasavailable asaudio-on- , dig jazz “Total Network”includes allState andTerritory “breakout” services. jtv provided 16ongoingpodcasts aswell . ABCNewsRadioaddedfive new , dig country Edpod triple j service whichprovides , ABCRadioNational, , ABCCoast FM,702 rnmte ewr rnmte Network Transmitter Network Transmitter triple j ainlTtlNtoa Total National Total National 060 2005–06 2006–07 was $255.517m. Total actualprice ofOutput1.1for theyear 9. PriceofOutput—$258.715m Price Gippsland inVictoria. in Newcastle, NewSouthWales and as demonstrated duringthenatural disasters user- generated content wasencouraged web from aregional event. Alsotheuseof text, images,audioandvideocontent to the special events, allowing smallteams to publish introduced for cross-media coverage of 2005–06. Onlineoutsidebroadcast kitswere as text, compared to 1300permonthin per monthare posted onLocal RadioOnline Approximately 1400ABCLocal Radiostories • 38.2 hours ofnew Anaverage of83.4hours• ofABCClassic 1. LevelandmixofAustraliancontent Quality Performance Indicators industry generally. to thediversity, qualityandinnovation ofthe and more specialisedinterest thatcontribute Present television programs ofwideappeal Output 1.2—Television to 25.2hours perweekin2005–06. posted onthewebeachweekcompared compared to June2006. week—an increase of22.5hours FM programming wasavailable per section 4 triple j content was 129
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Outcomes and Outputs continued
2006–07 2005–06 National Total National Total Transmitter Network Transmitter Network 6pm–midnight % % % % Australian first release 48.4 73.1 42.7 70.4 Australian repeat 7.2 3.7 8.5 4.4 Total Australian 55.6 76.8 51.2 74.9 Overseas first release 34.3 17.9 32.0 16.5 Overseas repeat 10.1 5.3 16.8 8.6 Total Overseas 44.4 23.2 48.8 25.1 Total 100.0 100.0 100.0 100.0 Note: “Total Network” includes all State and Territory “breakout” services.
2. Genre diversity Main Channel Television Program Hours Broadcast by Genre, 24 Hours
Australian Overseas Total % Total 2006–07 2005–06 2006–07 2005–06 2006–07 2005–06 2006–07 2005–06 Arts and Culture 209 155 107 99 316 254 3.6% 2.9% Children’s 508 578 1 432 1 455 1 941 2 033 22.2% 23.2% Comedy 21 34 118 115 139 149 1.6% 1.7% Current Affairs 1 094 895 1 0 1 095 895 12.5% 10.2% Documentary 177 141 411 335 588 476 6.7% 5.4% Drama 46 127 651 715 697 841 8.0% 9.6% Education 132 154 67 87 199 241 2.3% 2.8% Entertainment 1 169 1 124 151 48 1 320 1 172 15.1% 13.4% Factual 323 215 62 117 385 332 4.4% 3.8% Indigenous 62 66 0 0 62 66 0.7% 0.8% Movies 5 14 762 1 048 767 1 062 8.8% 12.1% Natural History and Environment 15 20 87 68 103 88 1.2% 1.0% News 365 358 0 0 365 358 4.2% 4.1% Religion and Ethics 28 30 84 71 113 101 1.3% 1.1% Science and Technology 37 34 4 4 42 38 0.5% 0.4% Sport 371 284 13 20 384 304 4.4% 3.5% Total Program Hours 4 564 4 228 3 951 4 182 8 515 8 410 % of Total Program Hours 53.6% 50.3% 46.4% 49.7% 100.0% 100.0% 97.2% 96.0% Other* 244 349 0 0 244 349 2.8% 4.0% Total Hours 4 808 4 577 3 951 4 182 8 760 8 760 % of Total Hours 54.9% 52.2% 45.1% 47.7% 100.0% 100.0% * “Other” includes interstitial material, program announcements and community service announcements. Note: this table reflects hours broadcast from the Sydney transmitter, comprising national and local New South Wales transmissions. Figures may differ slightly in other States and Territories as a result of varying levels of local content. Hours have been rounded to the nearest whole number. ABC2 Program Hours Broadcast byGenre certain timeswithlocal “breakout” services However, the nationalservice is replaced at 2.2 national service transmitted from Sydney. The majorityofthesebroadcasts are a 1.2 8 760hours in2006-07. 145 24 hours eachdayfor 365 daysoftheyear— ABC Television 84 mainchannelbroadcasts 13.2 4. Numberofbroadcasthours 14.8 Quantity 11 100% 853 100% Appendix 22(page210). 6458 0 100% Audience Appreciation Survey (page35)and 1008 6824 100% See thesummaryof2007Newspoll ABC 0 1804 133 28% 100% 2189 3. Community andpeerrecognition 100% 32.1% 84 7 4364 68% 28% 634 4 Note: hours have beenrounded to nearest whole number. 67.9% 32.5% 6313 853 interstitial material, program announcements andcommunity service announcements. 67% * Otherfor 2005-06includesHistory, Features, andBusiness andFinance. In2006–07otherincudes 6739 % ofTotal Hours 1000 1793 67.5% Total Hours 2189 Other* 4231 Program Hours % ofTotal 550 4 Total Program Hours Sport 7.5 5.0 482 340 240 1 204 161 137 Business Arts andCulture es146 0149 . 1.4 0.0 2.1 1.2 1.3 0.3 0.8 92 0.8 0.7 1.7 0.4 0 76 144 0.7 82 18 20 12.1 58 55 0.9 47 118 26 9.7 0 0 0.5 0 48 0 0.0 4.7 779 5 56 67 56 0 0 0.3 10.1 24 662 3.6 3 34 144 303 0 2 70 76 0 82 5.3 0 689 13 24.5 46 2 55 230 22 94 47 0 23 20.1 0 Science andTechnology 26.5 358 697 0 48 Religion andEthics 7 1584 229 25.2 49 News 616 56 1373 19 and Environment 1709 303 0 Natural History 65 34 1721 Movies 2 461 1409 Indigenous 163 0 1537 Features 4 294 Factual 257 1454 Entertainment 1373 184 Education DramaDocumentary Current Affairs Comedy Children’s 0000000.00.0 and feedback 060 050 060 050 060 050 060 2005–06 2006–07 2005–06 2006–07 2005–06 2006–07 2005–06 2006–07 Australian Overseas Total % Total % Total Overseas Australian 20007201.10.010001100.20.0 2006–07, compared with6458in2005–06. ABC 2broadcast atotal of 6824hours in with 10841in2005–06. 10 890hours ofprogramming, compared Overall, in2006–07,ABCTelevision broadcast compared with2367in2005–06. 2 388hours ofbreakout programming, Territory. In2006–07,ABCTelevision broadcast are covered separately ineachState and events suchastheAnzacDaymarches, which local sport,State andTerritory elections and news, state-specific versions of audiences. TheseincludeState andTerritory of specificrelevance to State andTerritory section 4 Stateline , 131
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Outcomes and Outputs continued
5. Ratio of first run to repeat program hours Price The percentage of first-release programs on 6. Total price of output—$555.220m ABC Television between 6 pm and midnight Total actual price of Output 1.2 for the year was 79.5%, compared with 77.3% for 2005–06. was $548.352m. Between 6 am and midnight, first-release programming comprised 50.8% compared Output 1.3—New Media with 45.6% of the ABC Television schedule in Engage audiences through new media 2005–06. These figures are based on hours services including the internet and emerging broadcast from the Sydney transmitter and broadband platforms comprise national and local New South Wales transmissions. Proportions may differ Performance Indicators slightly in other States and Territories as a Quality result of varying levels of local content. 1. Genre diversity ABC Online offers a wide range of high The percentage of total ABC Television quality content appealing to audiences with programs—including State and Territory distinct and varied interests. The hundreds “breakout” services—transmitted between of “sub-sites” across ABC Online are grouped 6 pm and midnight that were first-release into 12 main “gateways”, covering news, was 91% in 2006–07, compared with 86.9% sport, children’s, science, health, and arts in 2005–06. Between 6 am and midnight, the and entertainment. As well as grouping sites proportion of total ABC Television programs by topic, there are clear links to ABC Television that were first release was 63.2%, compared and ABC Radio content, and as activities with 57.3% in 2005–06. such as podcasting and vodcasting have become popular, direct links to these have The percentage of first-release programs also been added. on ABC2 was 11.3%, compared with 14.9% in 2005-06.
New Media output by genre, as at 30 June 2007 ABC Online 2006–07 2005–06 Genre Number of pages % Number of pages % Arts and Culture 24 777 0.6 23 181 1.0 Children’s 66 455 1.7 50 883 2.2 Current Affairs 121 430 3.1 98 362 4.3 Education 30 498 0.8 29 258 1.3 Indigenous 13 826 0.4 11 024 0.5 Music 26 237 0.7 20 855 0.9 Natural History and Environment 13 065 0.3 10 256 0.5 News 1 846 380 47.7 758 676 33.5 Religion and Ethics 2 868 0.1 2 479 0.1 Regional and Rural 419 521 10.8 640 872 28.3 Science and Technology 54 038 1.4 45 700 2.0 Sport 116 591 3.0 85 722 3.8 Youth 50 437 1.3 44 161 1.9 Other* 1 087 865 28.1 446 476 19.7 Total 3 873 988 100.0 2 267 905 100.0 * The ABC Online “Other” category includes the ABC Television Guide, ABC Broadband, About ABC Online, Radio Australia, ABC Radio National, ABC corporate information, Australia Network and functional pages, such as forum user registration and search, which cannot be classified in a genre. for the numerous awards includingBest oftheBest Throughout theyear ABCwebsites won 3. Community andpeerrecognition ten duringtheyear. My Space positioned 14th,withsites suchas was positionedtenth andinMay2007itwas Rankings, May2007).In2006ABCOnline Australians (NielsenNetRating,Brand among thetop ten websites accessed by During theyear ABCOnlinelost itsposition 2. IndustryrankingofABCOnline change from 2007. Video-on-Demand. Thisrepresents no for ABCTelevision, ABCRadioand 12 subjectgateways, aswellentrypoints At theendofJune2007,ABCOnlinehad 6. NumberofgatewaysonABCOnline with 2267905pagesinJune2006. and maintained 3873988webpagescompared At theendofJune2007,ABCOnlinehosted 5. NumberofpagesonABCOnline subscribers, anincrease from 229933in2006. At theendofJune2007,there were 250000 4. Number ofmailinglistsubscribers Quantity of NewsServices for ABCInnovation. development. ChrisisnowworkingasManager and hisabilityto inspire andfoster industry involvement withtheinteractive mediaindustry Contribution Award, recognising hisongoing of ABC2,ChrisWinter, wontheOutstanding at theAIMIAawards andtheformer Manager Alien Corporation co-production award for websites. TheABC/Australian Film Awards, themost prestigious Australian and feedback to ABCOnline also wontheBest Children’s category triple jUnearthed and You Tube moving into thetop website attheAIMIA Chiko Accidental Wikipedia , oas1071031052 8 1083 1087 435 8 609 440 635 8 439 640 Totals International Radio Domestic Radio Analog TV is asfollows: The numberofABCAnalog Transmitters ofABCanalog terrestrial (a)Number Resultsofaudience surveys. (b) ThenumberofABCanalog terrestrial (a) Overall achievement willbemeasured by: Overall Assessment at June2003. television transmissionservicesthatexist of satelliteandanalogterrestrialradio have accesstoatleastthescaleandquality Australian andinternationalcommunities Outcome 2 was $20.117m. Total actualprice ofOutput1.3for theyear 8. Totalpriceofoutput—$20.369m Price Online eachmonth. 1.5 milliondownloads ofvideofrom ABC 2 milliondownloads ofaudioprograms and Australian iTunes The ABChasconsistently ranked highly in providers ofthis typeofcontent inAustralia. the ABChasbeenoneofmost popular Audience demandfor thishasbeenhighand programs available for download orvodcast. increased andsohave thenumberoftelevision through automatic podcast subscriptionhas available for download, eithermanually or to expand. Thenumberofradio programs on newandemerging platforms hascontinued Over thelast year ABCcontent andservices 7. Use ofcontentonemergingplatforms Application Protocol) such asBroadbandandWAP(Wireless transmission services transmission services section 4 . There are currently over 060 050 1998–99 2005–06 2006–07 133
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Outcomes and Outputs continued
(b) Results of audience surveys Performance Indicators The ABC monitors audience responses to Quality transmission issues via its Reception Advice 1. Improvements in the level of reporting in Line (RAL). In 2006–07, this unit received the relation to the ABC’s analog terrestrial following television and radio services enquiries: transmission services compared with 2006–07 2005–06 the reporting available immediately prior Total number of to the privatisation of the National emails received 2 666 2 970 Transmission Network (NTN) Total number of letters received 73 170 The ABC and its transmission service provider, Total number of Broadcast Australia (BA), have implemented telephone enquiries a comprehensive reporting system, with both received 22 937 22 629 reporting and notification ability. No changes Total enquiries 25 676 25 769 were made to this system during 2006–07. Total number of hits to the RAL website 2 411 839 2 614 455 Quantity Note: these figures reflect both analog and digital 2. Comparison of the number of individual transmission contacts. analog terrestrial transmission services provided by the ABC with the number of The unit works closely with the ABC’s such services provided immediately prior transmission providers to ensure that any to the privatisation of the NTN transmission faults are rectified as soon as See Outcome 2 (a), above. possible. Fewer than half of the enquiries received by the RAL were due to transmission 3. Comparison of the level of outages faults, with around 58% of reception problems experienced by the ABC’s analog (down from 65% in 2005–06) caused by terrestrial transmission services with localised interference or by a deficiency outages relating to the same services in receiving equipment. immediately prior to the sale of the NTN The National Transmission Authority did not Output 2.1 provide the ABC with this information prior Provide ABC satellite and analog terrestrial to the sale of the NTN. transmission services through the effective management of Transmission Price Service Agreements. 4. Total price of output—$83.126m Total actual price of Output 2.1 for the year was $81.624m. Note: 2006–07populationwasderived from Australian Bureau ofStatistics (ABS)2006Censusdata. 2005–06 2006–07 The ABCmetthisrequirement. 1. That eachterrestrialfacilityoperates Quality Performance indicators to broadcast services. Australian community aware ofthechanges transmission services while keeping the Implement theroll-out ofdigital television Output 3.1 The coverage ofABCdigital television transmissions bypercentage ofthepopulationisasfollows: approved digital implementation plans. digital television services inaccordance with The Australian community hasaccess to ABC Outcome 3 Implementation Plans Transmitter Licenceandtheapproved within thelimitssetbyrelevant utai S/C i l AS a NT Tas SA WA Qld Vic NSW/ACT Australia 61%9.5 87%9.8 31%9.8 98%72.86% 72.56% 89.89% 93.77% 95.28% 97.85% 93.18% 93.52% 95.18% 95.73% 98.76% 98.93% 97.15% 98.23% 96.19% 97.02% television transmissions population hasaccess toABCdigital The degree towhichtheAustralian Overall achievement willbemeasured by: Overall Assessment was $66.870m. Total actualprice ofOutput3.1for theyear 3. Totalpriceofoutputs—$74.581m Price at theendofJune2007. operation, includingfour intest modeas plans, 237digital terrestrial services in There were 245approved implementation 2. The numberofdigitalterrestrialtelevision Quantity Implementation Plans facilities inoperationagainsttheapproved section 4 135
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entertaining kids then...
'Kindergarten of the air' bought groups of children regular personal involvement and fun for over three decades on air.
Throughout Australia, men and women of The ABC has featured special programming a certain age still recite their membership for children from its earliest days in the 1930s. code names, enduring reminders of their Kindergarten of the Air began in 1942. When time as childhood Argonauts. ABC Radio ABC Television began, in 1956, the radio introduced the Argonauts Club (a name format became the basis for programming derived from classical mythology) when on screen. As the popularity of television the Children’s Session became a national increased, so did programs for children, program, in 1941, during World War II. which gradually disappeared from radio.
The club encouraged young Argonauts The Children’s TV Club, which started on to be creative and to contribute items of ABC Television in 1959, introduced an icon music, poetry, prose, science and art. Its of Australian children’s television in the fast growing membership demonstrated character of Mr Squiggle. Kindergarten absolutely the value and potential enjoyment Playtime began in 1958 and became the of educational media presented with verve forerunner of Play School, which began and commitment. The Argonauts Club in 1966 and continues. remained on-air for three decades until 1971. section 4 137
Today ABC Television offers landmark The ABC has once again migrated with its content for children including Behind the audiences to a new media platform—this News (BtN), Playschool (on air since 1966), time the internet, through the dedicated ABC Bananas in Pyjamas and children’s drama Kids portal and sites such as RollerCoaster such as The Saddle Club, across both that, in turn, evolved into a cross-platform national channels. offering of the internet and television.
The ABC—forever young.
Aussie kids souvenir their Playschool heros autographs.
... and now 138