Broadcasting Moct 22 Reaching Over 113,000 Readers Every Week 60Th Year 1990

Home , David Susskind, Jones Intercable, KTXH, Red River Radio

Broadcasting mOct 22 Reaching over 113,000 readers every week 60th Year 1990

TELEVISION / 50 RADIO /58 TECHNOLOGY / 69 INTERNATIONAL / 76 Les Moonves talks Ad agencies establish Digital video, film, MIPCOM: economics, about Lorimar in dedicated -radio HDTV run together politics contribute exclusive interview creative groups at SMPTE in N.Y. to slow show in Cannes

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ONE IN THIRTEEN. Its the position we find ourselves in today...the number one independent in the thirteenth largest U.S. market. In fact the Tampa/St Petersburg market is the largest in Florida- even bigger than Miami.

So, while some folks might say that thirteen is our lucky number, we politely remind them that, although W1DG44 we're number one, luck had nothing to do with it. Represented Nationally by

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"Jesse Jackson'- ranks among the most important additions to television in years?

"What you love about it are its fresh eyes. "The show developed its serious theme as It's Jackson the reformer, not Jackson the Jackson promised, 'fairly and intelligently.' performer, who stars here. Thanks to him, For television the discussion was unusually this show swims against the TV mainstream frank while its sober production and patient, by giving voice to the voiceless in a medium low -key demeanor made it a suitable learn- known for its narrow range of opinion in ing experience, even for children. In fact, in news and public affairs" his calm assurance and legitimate curiosity, - Howard Rosenberg a Los Angeles Times Jackson may have the foundations of October 2, 1990 show comparable in tone and quality with David Susskind's.' - Laurence Vitres The Hollywood Reporter October 2, 1990

"TV's newest talk show could easily rival "A thoughtful and provocative hour. Jackson Oprah's or Geraldo's on the controversy front, studiously maintained a low -key but probing largely because of its host. He's a newcomer style. Oprah, Geraldo and all the rest might to the TV gab circuit, if not to controversial learn a thing or two from watching this master gab on TV: Jesse Jackson.' of the media at work" - Time Magazine - Daniel Ruth October 1, 1990 Chicago Sun -Times October 2, 1990

A production of the Quincy Jones Entertainment Company with Jesse L.Jackson Productions in association with Telepictures Productions Inc.

Distributed By

WARNER BROS. DOMESTIC TELEVISION DISTRIBUTION

rU 1990 WUm. B.,. Inc . All Nyóu Wrned. Broadcasting LA Oct 22

31 / TIGHT TIMES 44 / TV CAPTIONING Television networks, President Bush signs a bill struggling with 1991 budgets, into law requiring all have less flexibility to cut television sets with I3- costs. Executives find most inch or larger screens sold in entertainment and sports the U.S. after July 1, programing costs are fixed, 1993, to be capable of leaving news as one of the displaying closed captions few areas to find money. for the hearing impaired. At least one major 33 / NOT MUCH HOPE manufacturer -Zenith Electronics Corp. -plans A year -long effort by to introduce sets next year leaders of the House and with the captioning feature Senate Commerce . in a wide variety of sizes, Committees to enact tough styles and prices. legislation aimed at reining in and fostering competition with the HDTV: not just a dream (page 69) "deregulated monopoly" of 46 / PIS TARGETS cable television came to Each of the three has received BETWIXT AND end last week when Senate 40 / CABLE The Public Broadcasting a 65- episode commitment Republicans blocked any TELCO Service wants to use from Fox Broadcasting Co.- development, further consideration of the TwixTel Technologies is promotion the Fox affiliates' and scheduling legislation. working with cable systems savvy to children's cooperative. The repeat the in resort areas to deliver success of The first series is expected to Civil War, and to do so will 37 KIDS UNK an interactive cable and / launch next fall and the other take money telephone service. The -$105.5 Warner Bros. Domestic two as late as fall 1994. million, including a projected valued company has rolled out its Television signed a major The deal is at about $78 million from member $60 million. service in five resort areas agreement last week with serving several thousand stations, in 1992. The PBS Fox Children's Network for units, and has deals under board approved that 39 /'WHEEL' SPINNING preliminary three new animated series. contract with eight large figure last week, ON CALIFORNIA CABLE appearing assured staff MSO's to expand the by TV: to that PBS's Network little room service to tens of thousands transition from an maneuver in economic In an unprecedented deal essentially passive for a single syndicator, Cox of hotel, motel and condo downturn (page 31) distributor for a collection units in ski areas and beach of Cable Communications' program- buying members O &O cable system in towns. to a more autonomous Eureka, Calif., has "subscription service" created an independent cable 41 / IS ONE BETTER THAN will create no irreparable channel, KCBL, by filling TWO? harm to members. its 18 -hour schedule exclusively with King Even as Time Warner's World Productions American Courtroom 50 / LOOKING AHEAD programing. For the Oct. Network and 29 launch, top -rated Cablevision's In Court Just after moving into the syndicated programs The prepare separate launches, top spot as president of Oprah Winfrey Show, Wheel they are also talking merger. Lorimar Television, Les of Fortune, Jeopardy!, If they do merge, Moonves talks to Inside Edition and Instant American Courtroom BROADCASTING about the Recall are rotation cable Network, which has been reorganization of the prime players, in a market where pursuing the Cablevision time program supplier and broadcasters don't carry channel, might emerge its prospects for off-shore and them. with the stronger voice. cable production.

4 Ms Weak OrdidartkM Od 22 1!!0 RELEASED FROM CROSBY LIBRARY

53 / SCRABBLE SCRAMBLE midpower Ku -band SBS 6, CVE may seek a piece of it Group W Productions, for its own uses and may Westinghouse's syndication become the first announced division, bypasses partner in SkyPix's 80- industry rumors of a channel midpower DBS midseason 1990 launch service. and announces that the former network game show Scrabble will be 76 / VIEW FROM CANNES available in syndication for fall 1991. The pilot, It was essentially a sedate hosted by Los Angeles TV MIPCOM programing personality Steve Edwards, is exhibition in Cannes, already shot and will be France. Deals were made, presented to stations this but most attendees agreed week as an early fringe that the scope of business was player. narrowing, due in part to uncertainty in the world economy and a lull after a 58 / AD AGENCIES LOOK decade of growth. TO RADIO

J. Walter Thompson 80 / UPI follows the lead of Backer, REORGANIZATION Spielvogel Bates and United Press International establishes a group dedicated has implemented the final to creating better radio stage of its latest re- advertising copy. "At Large" with Les Moonves (page 50) organization plan. Its hopes would be foreign- owned. deployed two satellites last are pinned on 60 / JACOR Those four studios produced week, one of which differentiating its product RESTRUCTURING DEBT 26.6% of prime time Comsat Video Enterprises from Associated Press by Wussler The group owner has television this fall. Some say President Robert giving regional editors more is the for obtained an extension for the growing demand for believes "hot bird" responsibility- including payments due while programing overseas may be at least the early 1990's. sales-and by "enterprise working to restructure the one of the main reasons More than just admiring reporting." company debt. for the appeal to non -U.S. companies. INDEX Founded in 1931 as Broadcasting. the 63 / SELLING News Magazine of the Fifth Estate. 69 / SMPTE SHOWS TV'S Advertisers Index 102 Broadcasting -Telecasting' introduced HOLLYWOOD in 1946. Television* acquired in 1961. FUTURE Business 63 Cablecasting' introduced in 1972. During the last five years Cable 39 Broadcasting/Cable introduced in 1989. Cost- ettective, all- digital 'Reg U.S. Patent Office. Copyright two major studios have Cablecastings 43 studios are now possible, 1990 by Broadcasting Publications Inc. merged with foreign Changing Hands 64 according to experts at the Incorporating companies -and should the Classified Advertising 90 Society of Motion Picture MCA -Matsushita and Closed Circuit 6 The Fifth Estate and Television Engineers MGM-Pathe mergers go Datebook 14 I32nd Technical Conference ISIO \. through, four of the eight Editorials 106 and Exhibition, held last Broadcasting major Hollywood studios Fates 8 Fortunes 98 week in New York. Fifth Estater 103 E Cable Advances in film, digital Finance and high -definition video Focus on 67 Broadcasting (ISSN 0007 -2028) is pub- For the Record 82 lished 52 Mondays a year by Broadcast- KCBL: the latest in cable could mean that filmed ing Publications Inc.. 1705 DeSales In 104 cross -over moves (page 39) theatrical and TV productions Brief Street. N.W.. Washington, D.C. International 76 20036. Second -class postage paid at will be edited Washington. D.C.. and additional of- 80 electronically (page 70). Cost Journalism fices. Single issue $2 except special is- Masthead 18 sues $3.50 150th Anniversary issue estimates for broadcaster SI0). Subscriptions. U.S. and posses- Monday Memo 26 conversion to HDTV are sions: one year $70. two years $135. down to about $2 million Open Mike 22 three years $190. Canadian and other international subscribers add $20 per Programing 50 for the initial start-up year. U.S. and possessions S350 yearly investment (page 72). Radio 58 for special delivery, $100 for first- class. Ratings Roundup 57 Subscriber's occupation required. An- nually: Broadcasting O Cable Yearbook Riding Gain 62 74 / SKYPIX BIRD SI 15. Across the Dial 59.95. Microfilm Satellite 74 of Broadcasting is available from Uni- REACHES ORBIT versity Microfilms. 300 North Zccb Stock Index 67 Road. Ann Arbor. Mich. 48106 (35mm. Following a flawless Technology 69 full year S55). Postmaster. please send address corrections to Broadcasting. launch by Arianespace, Top of the Week 31 "THE BEST LS BACK" 1705 DeSales St.. N.W.. Washington. Hughes Communications Washington 44 D.C. 20036.

Broadcasting Od 22 1990 This Week 5 (1IÂ.)SEI) (iIICIIIT

Washington New York Reprise UNDER WAY Financial troubles With cable bill dead and bur- Financial News Network Work has been in earnest at FCC on study that will ied, many are looking for board met last Monday fol- form foundation for Chairman Alfred Sikes's "attic FCC to resurrect long -dor- lowing Friday announcement to basement" review (and likely relaxation) of broad- mant "effective competi- that it had fired its auditors cast regulations next year. Study is joint effort of tion" proceeding, which and its CFO. Sources said Office of Plans and Policy and Mass Media Bureau's would likely increase cable topic of conversation was policy and rules division. OPP is looking at trends in systems subject to municipal possibility of sale or bringing broadcasting and advertising business that might rate regulation. According to in joint venture partner (see warrant changes in rules. OPP Chief Robert Pepper, aide to FCC Chairman Alfred BROADCASTING, along with office's Florence Setzer and Jonathan OCt. 15). Sikes, much of spade work Observers said meeting indi- Levy, are currently working on project, but others in has already been done on cates that banks, to which office are likely to get involved. Over in policy and tougher "effective competi- FNN is in threat of technical rules, Chief Douglas Webbink has assigned Karl tion" standard, and notice default to tune of $48.5 mil- Kensinger and Michael Ruger to prepare review of soliciting comment on it lion, may be putting pressure regulations governing broadcasting and other mass could be ready for action in on FNN to make some dra- media with particular attention to structural or owner- December. matic changes, including pos- ship regulations. Study will contain not only discus- FCC deferred action on sible sale. sion of regulations and their continued need in to- proceeding last summer when Additionally, at FNN's day's multichannel video environment, but also it looked as if Congress Los Angeles accounting of- recommendations on how rules could be changed. would pass law making stan- fice, 15 -20 people have been dard unnecessary. FCC may laid off following departure come under pressure from of CFO Steven Bolen. to deny based on past TO ports is said to be biggest Of- Hill to defer once again any fice, which reportedly was antitrust finding. cost. Oddly, sources say, sis- action on "effective competi- only based in Los "We've had discussions ter Infotech company FNN's Angeles tion." Should FCC act, and because Bolen with them," Directsat Presi- problems are keeping possi- was there, will remove rate regulation as is- now be moved dent Frank Trumbauer said of ble radio deal alive because to New York. sue, primary issue driving Acting now K Prime, which, he added, purchase of FNN by large CFO's are Mi- legislation would be gone. chael Wellesley Wesley, "would be a very nice part- media group, believed to be member of FNN ner for any of the DBS play- either Time Warner or Turner board, and Gary Prince, FNN senior vice ers, depending on terms and (BROADCASTING OCt. 15), president, finance. Eyeing partner? conditions." However, he might have interest in UPI ra- In other news, FNN and K Prime has held discussions said, forming consortia dio. CNN and Group W had parent Infotech have board about forming high -power di- would be "crazy" until each been considered leading can- meeting scheduled rect broadcast satellite con- permittee knows its orbital didates of many for joint ven- for this week to review bids on Info - sortium with at least one DBS assignments set of FCC ture of some sort with UPI -a sale permittee, Washington-based decisions not expected until radio, but sources within var- tech's of The Learning Channel. Directsat, which holds close commission decides on Tem- ious Group W subsidiaries working relationship with an- po petition to deny and pro- are saying they are not in- other permittee, Direct posed non -TV uses of DBS volved. New face Broadcast Satellite Corp., spectrum. UPI National Broadcast Maury Povich is on indefinite each founded by Wilbur Advisory Committee met on leave as anchor of A Current Pritchard (who turned DBSC Cliffhanger Friday morning and FNN and Affair. Anthea Disney, man- permit over to long -time as- UPI radio deals were said to aging editor of Affair, said sociate Harley Radin, then UPI Radio was granted stay be hot topics of discussion. that Povich's leave from formed Directsat in latest of execution last week as ne- Early last week, sources said show is "open ended," al- round of applications in gotiations intensified between chances of UPI Radio surviv- though she did not rule out 1988). K Prime has hoped to it and potential partners for ing the week were slim. But his return at some time later move from midpower to high joint ventures. UPI, which by time of UPI award lun- in season. For past three power via DBS applicant has been in massive cost -cut- cheon in afternoon, chances weeks, Maureen O'Boyle has Tempo Development Corp., ting mode for past two years were said to be about even. been anchoring show, and principally owned by K (see story, page 80), wants to Sources say that if deal is not Disney said test could last Prime partner TCI. But Tem- reduce operating costs of un- struck by tomorrow (Tues- "several months. So far we po channel grants are on hold profitable division. Transmis- day), UPI Radio may be un- are very pleased with what pending outcome of petition sion of radio -ready audio re- plugged. we see," Disney said of

6 Closed Circuit Broadcasting Oct 22 1990 040.00' A Mjor-hague4 Flit

0,11.1'6 i1Rtu LOS ANGELES RTG Out Of 'Phis World 5.7 Cosby 5.7 Cheers 5.2 Night Court 4.7 Growing Pains 4.5 Who's The Boss 4.4 227 4.2 ALF II 3.7 ALF I 3.3 Head of the Class 3.1 SAN FRANCISCO im; Out Of This World 5.5 Cheers II 5.5 Hogan Family 5.2 Night Court II 3.5 Cosby 3.5 ALF 2.9 Night Court I 2.8 Head of the Class 2.5 Growing Pains 2.3

Source: NSI 9/17-10/12/90

"Out Of This World" is the off-first-run strip that attracts more viewers than most every high-priced off-network series. It's a great performer that belongs in your line up. NowA Strip.

© 1990 MCA TV. All Rights Rrsrnrd. MERYL STREEP Battles producers SAM KINISON Loud mouth MARTINA NAVRATILOVA Exclusive: She for better women's roles. comic comes clean. talks candidly about life on and off the court.

_ -. - xi MARIO CUOMO CHRISTIAN SLATER New attitude MADONNA She shrewdly rules a Will he ever run for President? for Hollywood's bad boy. multi -million dollar media machine. -c .:z

CARRIE FISHER Back on top PETE SAMPRAS Will early success MICHAEL MILKEN Can the junk bond after hitting rock bottom. spoil the youngest U.S. Open Champ? mastermind avoid jail?

STEVEN BOCHCO HELEN HUNT Exclusive: Oil heiress GERALDINE FERRARO Fighting Why he's TV's top risk -taker. confronted by the burden of wealth. to get back into the game.

JIMMY THE GREEK He begs for a JOE KENNEDY Heir apparent to ISAAC MIZRAHI At only 28, he's comeback after that racial slur. America's political dynasty. fashion's hottest original. Face to Face SARKIS SOGHANALIAN Arms dealing profiteer or pro-American patriot? With Excellence. Excellence. It means rising above the rest. And that's exactly what PERSONALITIES is doing this season. Successfully delivering top newsmakers. Hard-to-get male demos. And the kind of exclusive

MALCOLM FORBES. JR. Taking on in-depth reports viewers want. So while other responsibility for the Forbes empire. shows fight to hold audiences, PERSONALITIES is busy building them.

KEENAN IVORY WAYANS Comedy genius behind today's hippest television show.

Important Personalities for a smarter audience.

DAVID RABHAN Exclusive: Iranian hostage rebuilds his life after 11 years of terror.

TWENTIETH TELEVISION BILL COSBY Exclusive: He takes on his greatest challenge yet - Bart Simpson. 0 1990 Trnawitth Cent, Foa Fin Corporation. O'Boyle. "But there are problem facing C -SPAN is plenty of other situations we inability to monitor uses of its want to see her in" before programing. In this case C- making final decision. As for SPAN received letters from Povich, whose contract ex- Delaware viewers who be- pires next June, when he lieved C- SPAN's reputation jumps to Paramount, Disney was hurt by footage in Brady said he is on call. But other tapes. Collins says because of Fox insiders say it will take swift response in Delaware extraordinary set of circum- (and Alaska, where there was stances to spark his return, similar problem) political such as massive station consultants have told him downgrades if ratings suffer they may be seeking ways to with O'Boyle at helm. So far, indemnify themselves when however, her ratings have candidates want to use pro- held time period. tected video footage. Tapes Top of the line for INN may backfire on Brady; word Second chance Randall E. Smith (second from Ieft) became the new board has it she is receiving own chairman of the Association of Indepèndent Television Sta- negative publicity from press. Reaction to 10% cut in 1991 tions (INTV) at its fall meeting in Naples, Fla., last Wednes- NBC affiliate compensation day (Oct. 17). (He is executive vice president and general pool included strong feeling manager of WPHL -TV Philadelphia.) Smith replaces John Ser- Bala Cynwyd, Pa. by many affiliates that net- rao, vice president and general of wATL TV) Atlanta, whose DBS on the way work had not properly exe- two -year term expired and who will now be INTV's conven- cuted on May sweeps (pool is tion chairman. On Smith's left: Michael Finkelstein, chief Scientific -Atlanta began ship- tied to affiliates' delivery of executive officer of Renaissance Communications Corp., New ping approximately 1,000 B- adult viewers during three York, the new vice chairman, and Edward Karlick, vice MAC home satellite receiver - sweeps). Nonetheless affili- president and general manager of wTIC(TV) Hartford and presi- decoders last Monday (Oct. ates have so far not respond- dent of Chase Communications' TV division, the new treasur- 15) to distributors of Prime ed by attempting to tell NBC er. At left: Dennis FitzSimons, vice president and general star, midpower DBS service executives how to run busi- manager of WON -TV Chicago, who was re-elected secretary. of K Prime, which hopes to ness. Eric Bremner, chairman have all seven superstations of affiliates board and presi- and three pay -per -view sig- dent of King Broadcasting, Television. Katz is consid- Wilmington nals up on Satcom K -1 satel- said he was satisfied with net- ered to have edge since it cur- lite by Nov. 5. At press time, work's mea culpa for May re- rently represents Multime- Dirty tricks K Prime had not yet finalized sults and also was encour- dia's four other stations. department deals to deliver Viewers aged by call two weeks ago Choice I and II and Request I from NBC -TV president, Pier C -SPAN is bracing for in- (with option to replace View- Mapes, and John Miller, se- Los Angeles creased misuse of its pro- ers Choice I with Continuous nior vice president, NBC En- Cable or not? graming in negative cam- Hits next April, depending on tertainment, who conveyed paign spots (see story page latter's cable distribution suc- that "extraordinary" promo- Lingering question among 47). Following lead set in cess in meantime). Five tion effort would be made for station reps is whether Turner 1988 by Massachusetts State Comcast Corp. markets in November schedule. Program Services' 1992 -93 Republican Committee in us- Mississippi and Warner Ca- off-network offering of Won- ing C -SPAN coverage of ble-Cox Cable Communica- der Years (BROADCASTING, Democratic convention tions Bakersfield, Calif., Oct. 8) is still potential candi- against Michael Dukakis, market may be among first of Cleveland date for possible cable win- U.S. Senate Republican 38 test markets to be up and dow on either of parent hopeful Jane Brady is send- running by end of 1990. Decision time Turner Broadcasting Sys- ing videotapes that contain tem's TNT or WTBS(TV) At- interview of incumbent Joe If NBC's proposed 51% sale lanta basic services. In effort Biden on C- SPAN's Election Cannes of WKYC(TV) Cleveland to to quickly extinguish those '90 program to 40,000 Dela- Multimedia takes place, one concerns, Turner Program ware residents. C -SPAN calls Series afoot of first changes will be drop- Services' president, Russ it "blatant infringement" of CBS and Arnold Shapiro Pro- ping of NBC Television Spot Barry, said through spokes- exclusive copyright, but as ductions will try their hand at Sales, presumably required man that "in no way" is ca- part of "damage control" has another prime time reality se- by FCC's network anti -rep- ble play in cards for future. agreed to candidates placing ries, called True Detectives. ping rule. Bill Bolster, who One station rep source said disclaimer on video package According to Norman Pow- heads Multimedia's broad- that even if Wonder Years being sent out. ell, CBS vice president in casting division, is already in went cable route, syndicated Nature of channel provides charge of all in -house pro- final round of station rep pre- exclusivity would be "added "vast opportunity" for duction at network, program sentations from two remain- negative" to already "overly abuses, says C -SPAN vice will be launched as one -hour ing contenders: Harrington demanding" cash -plus -barter president and legal counsel, special in November, with Righter & Parsons and Katz package. Bruce Collins, who says big four half -hours to follow.

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indicates new listing or changed item. Oct. 23- 25- Kansas Association of Broadcasters ter. Watergate Hotel, Washington. Information: annual convention. Hilton East, Wichita. Infor- (202) 337 -3603. mation: Harriet Lange, (913) 235 -1307. Oct. 24-26-Third annual short course on THIS WEEK Oct. 24-Cable Television Administration and "Management of Electromagnetic Energy Haz- Marketing Society management day. Atlantic ards," sponsored by Rutgers University and Oct. 21 -24-Association of National Advertisers City, N.J. Information: (703) 549-4200. Electromagnetic Energy Policy Alliance. Cook 81st annual convention. Ritz -Carlton, Naples, College Campus, Rutgers University, New Oct. 24- Annual Bayliss Media Roast, spon- Fla. Information: (212) 697-5950. Brunswick, N.J. Information: (201) 932-9271. sored by John Bayliss Broadcast Foundation. PIa= Oct. 25 Advertising Oct. 22-23-British Academy of Film and Televi- za Hotel, New York. Information: Kit Hunter -Radio Bureau regional sales sion Arts salute (reception and banquet, Oct. Franke, (408) 624 -1536. training workshop, "dramatizing radio's 23) to Academy of Television Arts and Sci- competitive advantages against other media, ences and National Academy of Television Oct. 24- National Academy of Television Arts and and ways radio salespeople can accentuate Arts and Sciences, its Emmy Awards and Sciences. New York chapter, drop -in luncheon. radio's strengths in a media mix with other American television. Guildhall, London. As part Speaker: Thomas Morgan, president, WNYC media, especially newspapers." Detroit. Infor- of event, there will be seminar on prospects Communications Group. Copacabana, New mation: (212) 254 -4800. and challenges for television in Europe after York. Information: (212) 768 -4510. Oct. 25- "Eastern European Media in Transi- 1992, visit to BBC or independent British TV Oct. 24- "Effect of Television News on Politi- tion," seminar on communications and society company and reception held by U.S. ambas- cal Thought," brown bag lunch with Michael co-sponsored by Gannett Center for Media Stud- sador at his official residence in London, Win- Milburn, professor of social psychology, Uni- ies and Columbia University. Gannett Center, field House, all on Oct. 22. Information: (818) versity of Massachusetts, sponsored by Joan journalism building, Columbia University, 763-2975. New Shorenstein Barone Center on the Press. Politics York. Information: (212) 280 -8392. Oct. 23 -"The New Realities of Women's Pow- and Public Policy, John F. Kennedy School of Oct. 25 -"How to turn an idea into a show and er," conference sponsored by Women, Men and Government, Harvard University. Taubman, Har- get it on the air," drop -in breakfast sponsored Media, headquartered at University of Southern vard, Cambridge, Mass. Information: (617) by National Academy of Television Arts and California journalism department, including 495-8269. Sci- ences, New York chapter, featuring George Hein- panel on "Women in Broadcast News." Colum- Oct. 24- 25- "Prejudice in America: Racial, emann, producer, formerly with NBC, now pro- bia University Graduate School of Journalism, Cultural and Religious," conference for journal- fessor, New York University. New York New York. Information: (212) 877 -1250. ists sponsored by Washington Journalism Cen- Television Academy, New York. Information:

MAJOR MEETINGS Oct. 21- 24-Association of National Advertis- Television Engineers 25th annual television May 16-19, 1991 - American Women in Radio ers annual convention. Ritz-Carlton Hotel, Naples, conference. Westin Detroit, Detroit. Future con- and Television 40th annual convention. Omni Fla. ference: Jan. 31 -Feb. 1, 1992, Westin St. Fran- Hotel, Atlanta. Future convention: May 27 -30, cis, San Francisco. 1992, Phoenix. Oct. 30 -Nov. 4- National Black Media Coali- tion annual conference. Hyatt Regency, Bethes- Feb. 27 -March 1, 1991 -Texas Cable Show, June 8- 11,1991- American Advertising Feder- da, Md. sponsored by Texas Cable TV Association. San ation national advertising conference. Opry- land, Nashville. Nov. 14-16- Television Bureau of Advertising Antonio Convention Center, San Antonio, Tex. annual members meeting. Loews Anatole, Dallas. March 6-9, 1991 -22nd annual Country Radio June 11 -13, 1991 -ABC -TV annual affiliates Seminar, sponsored by Country Radio Broad- meeting. Century Plaza, Los Angeles. Nov. 17 -19 --LPN annual conference and ex- casters. Opryland Hotel, Nashville. Information: sponsored by Community Broadcast- June 16-19, 1991-Broadcast Promotion and position, (615) 327 -4487. ers Association. Riviera, Las Vegas. (800) 225- Marketing Executives & Broadcast Designers 8183. March 24-27, 1991 National Cable Television Association annual conference. Baltimore Con- Association annual convention. New Orleans vention Center, Baltimore. Nov. 28- Western Cable Television Confer- 30- Convention Center, New Orleans. ence & Exposition, sponsored by California Ca- July 24 -27, 1991 -Cable Television Adminis- ble Television Association. Anaheim Conven- April 7 -9, 1991 -Cabletelevision Advertising tration and Marketing Society annual confer- tion Center, Anaheim, Calif. Bureau 10th annual conference. Marriott Mar- ence. Opryland, Nashville. quis, New York. Jan. 3-6, 1991 -Association of Independent Aug. 25.27, 1991 -Eastern Cable Show, spon- Television Stations annual convention. Century April 15-18, 1991 -National Association of sored by Southern Cable Television Associa- Plaza, Los Angeles. Future convention: Jan. 7- Broadcasters 69th annual convention. Las Ve- tion. Atlanta. 10, 1992, Fairmont Hotel, Stanford Court and gas Convention Center, Las Vegas. Future con- Sept. 11 -14, 1991 -Radio '91 convention, spon- Mark Hopkins Hotel, San Francisco. ventions: Las Vegas, April 11 -14, 1992, and Las sored by National Association of Broadcasters. Vegas, May 1 -4 (tentative), 1993. Jan. 14-18, 1991 -28th annual NATPE Inter- San Francisco. national convention. New Orleans Convention April 19-24, 1991-MIP -TV, international tele- Sept. 25 -28, 1991 Radio -Television News Di- Center, New Orleans. vision program marketplace. Palais des Festi- - rectors international vals. Cannes, France. Information: (212) 750- Association conference 21 Broadcasting and Jan. -23, 1991 -Satellite 8899. and exhibition. Denver. Connnunications Association trade show. Bal- ly's, Las Vegas. Information: (800) 654 -9276. April 21 -24, 1991 -Broadcast Cable Financial Oct. 3-6, 1991-Society of Broadcast Engineers Management Association 31st annual conven- fifth annual national convention. Houston. Infor- 1991 Advertising Bureau Jan. 24-27, -Radio lion. Century Plaza, Los Angeles Future con- mation: 1 -800- 225 -8183. Managing i.Conference. Opryland hotel, Sales ventions: April 22 -25, 1992, New York Hilton, Nashville. Oct 10-14, 1991 -MIPCOM, international film New York, and April 28 -30, 1993, Buena Vista and program market for TV, video, cable and Palace, Jan. 25-29, 1991 - National Religious Broad- Lake Buena Vista, Fla. satellite. Palais des Festivals, Cannes, France. casters annual convention. Sheraton Washing- May 15-18, 1991-American Association of Ad- Information: (212) 689 -4220. ton, Washington. vertising Agencies annual convention. Greenbri- Oct. 26-30, 1991- Society of Motion Picture Jan. 25-31, 1991 Association of er, White Sulphur Springs, W.Va. -National and Television Engineers 133rd technical con- Broadcasters winter board meeting. Ritz -Carl- May 15-19, 1991 -Annual public radio confer- ference and equipment exhibit. Los Angeles. ton, Naples, Fla. ence, sponsored by National Public Radio. Future conference: Nov. 11 -14, 1992, Metro To- Feb. 1 -2, 1991-Society of Motion Picture and Sheraton, New Orleans. ronto Convention Center, Toronto.

14 Datebook Broadcasting Oct 22 1990 Next fall, the producer of THE HUNT FOR RED OCTOBER NO WAY OUT

THE OMEN FLIGHT OF THE INTRUDER strikes again.

LIGHT IN FORC

Mace Neufeld and Bob Rehme join forces to produce twenty -two first run episodes of LIGHTNING FORCE'. Available for worldwide television exhibition, merchandising and licensing, and home video. Only fron VIACOM

VIACOM is a registered trademark of Viacom International Inc..' 1990 Viacom International Inc. Broadcastingo

(212) 768 -4510. Oct. 28-Nov. 1-Technology studies seminar Founder and Editor sponsored by Gannett Center for Sol Taishoff (1904 -1982) Oct. 25- "The Impact of Hispanic Media," for educators Media Studies. Gannett Center, Columbia Uni- 170.5 DeSales Street. NW. Washington. D C. 20036 Q &A seminar sponsored by International Radio versity, New York. Information: (212) 280 -8392. Phone' 202- 659 -2340 & Television Society. Panelists: J. William Editorial lax: 202 -429 -0651 a Administrative lax. Grimes, Univision; Raul Alarcon Jr., Spanish Oct. 29-31 -Third annual international confer- 202 -331 -1732 Advertising lax: 202-293 -3278 Broadcasting System; Donald Raider, Tele- ence on interactive entertainment, InterTain- Lawrence B. Talshoff,publisher mundo Group; Mac Tichenor Jr., Tichenor Me- ment '90, co- sponsored by Alexander & Asso- dia System, and John Cuddihy, Katz Hispanic ciates and NYNEX Corp. Marriott Marquis, New Editorial TV Sales. NBC, New York. Information: (212) York. Information: (212) 382 -3929. Donald V. West,managing editor 867 -6650. Mark K. Miller, Harry A. Jessell, Oct. 30 -Women in Cable, Atlanta chapter, assistant managing editors Kira Greene,senior news editor 25 broadcasters carnival, spon- Margaret Riche- Oct. -First breakfast meeting. Speaker: Matt Stump, Kim McAvoy, John S. Eggerton, sored by Southern California Broadcasters Asso- bourg, president, Richebourg Marketing. Wes- associate editors. ciation. Santa Monica pier, Los Angeles. Infor- tin Lenox, Atlanta. Information: Pam Hayes,. Susan J. Dillon, A. Adam Glenn(rnternational). assistant editors. mation: (213) 466 -4481. (404) 928 -0333. Randall M. Sukow(technology). Peter D. Lambert, Patrick J. Sheridan, Janet Sullivan,stall writers Oct 25-27- Tennessee Association of Broadcast- Oct. 30-Cable Television Administration and Marsha L. Bell,editona/ assistant. ers annual convention. Park Vista hotel, Gatlin - Marketing' Society "homes passed" manage- David R. Borucklarl director. berg, Tenn. Information: (615) 399 -3791. ment seminar. Fort Lauderdale, Fla. Informa- Todd F. Bowie, editorial production supervisor. tion: (703) 549-4200. Denise P. Smith,produchon Oct. 28- Radio -Television News Directors Asso- Peggy Robertson design consultant. ciation region 13 fall regional meeting, co-spon- Telecommunications Oct. 30 -Nov. 1- Utilities Broadcasting c Cable sored by Washington chapter of Society of Profes- meeting. Hil- Council board of directors Capitol Yearbook sional Journalists. Omni Shoreham, Washington. ton. Washington. Information: (202) 872 -0030. Information: (202) 659 -6510. David Seyler,manager. Oct. 30 -Nov. National Black Media Coalition Joseph A. Esser,assocrale editor. 4- Francesca Tedesco, Janga L. Woods, Oct 26- "Bringing History to Television: The annual conference. Hyatt Regency, Bethesda. editorial assistants Historical Documentary Making," Challenge of Md. Information: (202) 387-8155. Advertising inaugural address, presented by Henry Hamp- Oct. 31 New Phase in Network Market- Washington ton, executive producer, PBS's Eyes on the -"The ing," drop -in luncheon featuring George 202 -659-2340 Prize, for Center for History in the Media, new Kenneth W. Taishoff, vice president. sales and marketing Schweitzer, senior VP, communications, disciplinary program of departments of history Robert (Skip) Tash,Midwest and Southern regional sales. CBS /Broadcast Group, sponsored by National manager and communication, George Washington Uni- Doris Kelly,sales manager. Television Arts and Sciences, New service versity. GWU, Marvin Center, Washington D.C. Academy of Mitzi MilIer,classi lied advertising manager. York chapter. Copacabana, New York. Informa- Information: (202) 994 -7238. New York tion: (212) 768-4510. 212-599 -2830 Oct 26- "Politics and Media," brown bag Joseph E. Ondrick East Coast regional sales manager Do It!' or Convincing Rands B. Teitelbaum,sales manager. lunch with Jeff Greenfield, political and media Oct. 31 -" 'Terrific! Let's Your Clients to Buy Your Ideas," personal de- Yadlra Crawlord,advertising assistant. analyst, ABC News, sponsored by Joan Shoren- Lewis Edge & Associates (East Coast equipment and velopment seminar sponsored by American As- stein Barone Center on the Press, Politics and engineering) 509- 683 -7900 lax 609-497-0412. Advertising Agencies. Ritz Carlton Dave Berlyn & Associates:9/4-631 -6468. Public Policy. John F. Kennedy School of Govern- sociation of Buckhead, Atlanta. Information: (212) 682- Mattllyn Calloway,receptionrst. ment, Harvard University. Taubman, Harvard, 2500. Hollywood Cambridge, Mass. Information: (617) 495- 213-463.3148 John R. Russel, West Coast regional sales manager. 8269. Oct. 31- Deadline for entries in radio promo- Sandra Klausner,editor,al- advertising assistant. tion contest sponsored by Georgia Association Schiff & Associates(Western equipment Oct. 26-27-New Hampshire Association of of Broadcasters. Information: GAB, 500 Sugar and engineering) 213- 393 -9285. lax. 213- 393 -2381. Broadcasters annual convention. Margate Hotel, Mill Road. suite 240A, Atlanta, Ga., 30350. Circulation Laconia, N.H. Kwentin K. Keenan,c,rculation manager. Oct. 31 -Nov. "Broadcast Diversity in Oct. 26- 27-National Academy of Television Arts 1- Patricia Waldron, data entry manager Eastern Europe: The Challenges of the Aretha L. Williams, Maureen Sharp, Thomas Simms, and Sciences trustees meeting. Marriott Marquis 1990's," forum sponsored by Center Strate- Wayne Byers,circulation assistants. hotel, New York. Information: Trudy Wilson, for gic & international Studies in association with Production (212) 586 -8424. International Media Fund and National Associa- Harry Stevens,production manager Oct. 26- 27- "Covering the Clean Air Act in tion of Broadcasters. National Press Club and Julie Gunderson,production assistant 1990's," science and economics conference Gannett Foundation, Washington. Information: Administration for journalists sponsored by Foundation for Michael O'Hara Garcia, (202) 775-3263. Philippe E. Boucher,con /roller. American Communications and Gannett Founda- Tracy Henry,systems manager Oct. 31 -Nov. Sportel, "first international Albert Anderson,o8rce manager tion. Harrison Conference Center, Wellesley, 3- television program market devoted solely to Rhonda Moore, accounting assistant Mass. Information: (213) 851 -7372. sport." Participants will include broadcasters, David N. Whitcombe,publrshing consultant. Oct. 26-28 -Radio Advertising Bureau sales uni- cable, satellite and DBS programers. Loews Corporate Relations versity, designed for salespeople with fewer Hotel, Monte Carlo. Information: Vital Commu- Patricia A. Vanca,director. than two years' sales experience. Cincinnati. nications, (201) 869 -4022. Catherine F. Friday, secretary to the publisher Information: (212) 254-4800. Bureaus Women in Radio and Tele- New York: 630 Third Avenue, 10017 Oct 26-28- American Phone: 212-599-2830 vision North Central area conference. Louis- NOVEMBER Fax: 212-599 -2837 ville, Ky. Information: Sondra Lee, (502) 426- Geoff Folsle,ch,el correspondent Stephen McClellan,chiel correspondent (programing) Nov. 1 -Cable Television Administration and 2626. Reed E. Bunzel,radro editor. Marketing Society "homes passed" manage- Rod Granger, Lucia Cobo, Joe Flint, Oct 27- Presentation of Silver Circle Awards ment seminar. New York. Information: (703) Sharon D. Moshavi,stall writers sponsored by National Academy of Television 549-4200. Hollywood: 1680 North Vine Street, 90028 Arts and Sciences, Washington chapter, hosted by Phone: 213-463-3148 Renaissance, Nov. 1- 2- 1Writing Your Way Into: Daytime Fax: 213-463-3159 Fox's Maury Povich. Ramada Steve Coe, Mike Freeman,staff writers. Washington. Information: Dianne Bruno, (202) Television Dramas, Television Documentaries, 587 -3993. Print Journalism and Public Relations," semi- Advertising Representatives nar sponsored by Center for Communication. Pattis,3M: Chicago 708 -679 -1100. lax- 708 -679 -5926: General Electric Auditorium, New York. Infor- Los Angeles213- 462.2700. lax 213 -463-0544. Hawal 1808- 545-2700. fax 808- 599 -5802. mation: (212) 836 -3050. London071-379 -9797. lax 071 -379 -8049. Nov. 1- American Advertising Federation Japan(06) 925 -4452: lax: (06) 925-5005. ALSO IN OCTOBER 4- o Western advertising leadership conference. Oct 28.31 -Canadian Association of Broadcas- Marriott Rancho Las Palmas Resort, Rancho Broadcasting Publications Inc. terslWestern Association of Broadcast Engineers Mirage, Calif. Information: (415) 421 -6867. A Times Mirror Business Publication annual convention and trade show. Edmonton Lawrence B. Taishoff, president. Convention Center, Edmonton, Alberta. Infor- Nov. 3- "Managing with Skill and Style," semi- Kenneth W. Taishoff, vice president. Donald V. West, vice president. mation: (613) 233-4035. nar sponsored by Women in Communications

Broadcasting Oct 22 1990 and Working Woman magazine. New York. In- conference for journalists sponsored by Wash- formation: Rhoda Pauley, (212) 532-3669. ington Journalism Center. Watergate Hotel, ERRATA Washington. Information: (202) 337 -3603. Nov. 5 -"The Big Picture on Television," sponsored by Television Association of Salt Lake. Nov. 13-14-European Satellite Users' Confer- Chicago-based PIA Radio Sports Doubletree hotel, Salt Lake City. Information: ence, organized by Johannesson & Asso- (914) 255 -2222. holds national radio rights to Na- ciates. Luxembourg. Information: (352) 45-84- tional Basketball Association, 73. Nov. 5- Deadline for entries in Black Maria Film & Video Festival, for "artistically rigorous, 1990 -91 through 1993 -94 seasons, Nov. 14 -Women at Work Broadcast Awards explorational, socially conscious and other- not ABC Radio Sports, as incor- luncheon, sponsored by National Commission on Working Women. Washington. Information: wise provocative [independent film and video] rectly reported in Oct. 8 BROAD- works of any length, style or genre, which re- (202) 737 -5764. CASTING. Entering first season of veal character, boldness, compassion or hu- Nov. American Women in and four-year deal, PIA and NBA 14- Radio Televi- man insight," sponsored by Thomas A. Edison simn, Washington chapter. meeting. Topic: ca- Media Arts Consonsortiuin in association with agreed last March to form NBA ble. Washington. Information: Cheryl Jones, Jersey City Stare College, Thomas Edison National Radio Network and to schedule (301) 577 -1999. Historic Site and Essex-Hudson Film Center of game East Orange Public Library. Information: (201) regular season -of -week Nov. 14- 16- Television Bureau of Advertising 736 -0796. (first time ever on national basis), annual members meeting. Loews Anatole, Dal- -Star Game and up to 3I play- las. Nov. 7- "Kids' TV -A New Approach," drop -in All luncheon featuring Helen Boehm, VP, Fox Chil- off games, including conference Nov. 14-16--Annual Private Cable Show. Cae- dren's Network, sponsored by National Acade- and league finals. Schedule, sars Tahoe, Lake Tahoe, Nev. Information: my of Television Arts and Sciences, New York which also includes NBA draft (713) 342 -9826. chapter. Copacabana, New York. Information: Nov. 14- 16-Cable Television Administration (212) 768-4510. and draft lottery, constitutes major expansion over schedule provided and Marketing Society service management Nov. 7- "Winning New Business: Strategies master course. Alexandria, Va. Information: That Sell Your Agency," seminar sponsored by by ABC, whose contract to air (703) 549 -4200. All -Star and Championship finals American Association of Advertising Agencies. Ho- Nov. 14-18- Communications Turkey 90. Is- tel Macklowe, New York. Information: (212) expired in June 1990. PIA will tanbul Hilton Convention and Exhibition Cen- 682 -2500. produce, syndicate and sell NBA ter, Istanbul, Turkey. Information: (201) 652- Nov. 7-Southern California Cable Associa- Radio Network with clearance as- 7070. tion's 10th annual dinner. Theme: "Environ- sistance from league. Nov. 15- Deadline for entries in International mental Kaleidoscope." Keynote speaker: Ted Film and Video Festival for Black History Turner, Turner Broadcasting System. Shrine Month, sponsored by PCTV, Peralta Colleges auditorium exposition hall, Los Angeles. Infor- Television. cable network. Theme of festival: and Sciences Nashville chapter Emmy Awards mation: (213) 699 -3558. "Global Africa: Looking Back -Moving For- presentation. Hotel, Nashville. Infor- Opryland ward." Information: (415) 464 -3253. Nov. 7 -Cable Television Administration and mation: Monty Nugent, (615) 373-8295. Marketing Society "homes passed" manage- Nov. 15- Deadline for applications for focus Nov. "Understanding Business Affairs for ment seminar. Englewood, Colo. Information: 10- news workshop, to be held Dec. 13 -16, for Film and Television," seminar co-sponsored (703) 549-4200. radio reporters and producers working in bilin- by American Filin Institute and School of Visual gual environments, sponsored by Alaska Public Nov. 7- 10- "Women in Broadcasting '90," Arts. New York. Information: (213) 856 -7600. Radio Workshop and for Public conference sponsored by European Broadcast- Corporation Producers. Writers and Di- Broadcasting and hosted by Western Public Ra- ing Union and Steering Committee for Equal Op- Nov. 11- Caucus for rectors eighth annual dinner dance and fifth dio and KQED -FM San Francisco. Information: portunities in Broadcasting within European Coin - mission. Zappion Congress Center, Athens, general membership meeting. Los Angeles. Karen Cox, (907) 563 -7733. Information: (202) 652 -0222. Greece. Information: (022) 798 -7766. Nov. 15-16 -SPAN "Capitol Experience" Nov. 12 International Advertising seminar "to provide cable operators with in- Nov. 8-MMT Sales dinner-dance on behalf of -Fifth Awards. Lancaster Hotel, London. Infor- sight into the network's programing philoso- New York chapter of Make a Wish Foundation. Royal mation: 71- 734 -0682. phy, reasons C -SPAN and ways Club 20/20, New York. Information: (212) 319- (44) to carry to promote it among their general audience." C- 8008. Nov. 12- "Regulating the Cable Industry," 14- SPAN headquarters. Washington. Information: satellite-delivered course from Cable Manage- Nov. 8-9 -18th annual communications law (202) 737 -3220. seminar, sponsored by Practising Law Institute. ment Education Program, with collaboration from Women in Cable and University of Denver, Nov. 15- "Litigating Copyright, Trademark Among topics: "Which Is Better -Cable or 16- from Pennsylvania Sites and Broadcast News ?" featuring Mary Alice Wil- originating State. Unfair Competition Cases," seminar spon- Practising Institute. liams, co- anchor, NBC, formerly with CNN. scheduled to receive course are Atlanta, San sored by Law Halloran Sheraton Center, New York. Information: (212) Francisco, Chicago and Boston. Information: House. New York. Information: (212) 765-5700. Christine Kane, (312) 661 -1700. 765 -5700. Nov. 16- University Network (U -Net) annual af- radio /television filiates National Associ- Nov. 9 -Long island Coalition for Fair Broad- Nov. 13-Third annual summit, conference. preceding casting's sixth annual "Connection Day," for hosted by IDB Communications Group. Hotel ation of College Broadcasters annual confer- Providence, "broadcast professionals to provide advice Parker Meridien, New York. Information: Beth ence. Brown University, R.I. and guidance on working with today's media." Morris, (213) 280 -3779. Information: (401) 863 -2225. Long Island Marriott, Uniondale, N.Y. Informa- Nov. 13- Academy of Television Arts & Sciences Nov. 16- "An Evening with Ben Hollis and tion: (516) 222 -0146. forum luncheon. Speakers: Russell Goldsmith, Wild Chicago," part of screening exhibition, Republic Pictures Corp.: Leslie Moonves, "WTT'W /Channel 11: A Anniversary Cele- Nov. 9 -North American National Broadcasters 35th president, Lorimar Televison, and Frank von bration," which runs Oct. 3 -Dec. 3, at Museum Association advisory council meeting at CBS. Films. Beverly Broadcast New York. Information: NANBA secretariat, Zerneck, von Zerneck/Sertner of Communications. Museum, Chica- Hilton hotel, Los Angeles. Information: (818) go. Information: (312) -1500. (613) 738-6553. 987 953-7575. Nov. Radio News Directors Nov. 9-10- Broadcast Promotion and Marketing 16- -Television Asso- Nov. 13 Nancy Susan Reynolds ciation region 12 fall regional meeting. New Erecutives UK seminar. Hilton Hotel, Leeds, En- -Sixth annual honoring programs York Hilton and Towers, New York. Information: gland. Information: (011 -44) 0532 -438 -283 or awards dinner, television for "outstanding portrayal of family (202) 659 (213) 288 -0481. sexuality, -6510. planning and reproductive health," Among Nov. 16- 18- National Association of College Nov. 9-11- National Broadcasting Society, Alpha award winners: Ted Turner, Turner Broadcast- Broadcasters third annual conference. Theme: Epsilon Rho. Central plains regional meeting. ing System. Regent Beverly Wilshire, Los An- "Voices and Visions: College Broadcasters St. Louis. Information: Dianna Kirby -Clark, geles. Forging the Keynote speaker: Quincy (314) 595 -4463. '90's." Nov. 13- 14- "America's Fitness Crusade: Jones. producer of music, film and television Nov. 10- National Academy of Television Arts Good Food. Good Health and Good Looks," and head of Quincy Jones Entertainment. flrnMiorrsfing Od n 1990 Datebook 19 Brown University, Providence, R.I. Information: Framingham, Mass. Information: Donna Wal- Dec. 13- "Is There a Future for Public Televi- (401) 863 -2225. covy, (508) 626 -4698. sion? What Should It Be ?" seminar sponsored by Center for Communication. Center auditori- Dec. 2- Poynter Institute Media Nov. 16- 18-National Broadcasting Society-Al- 7- for Studies um, 570 Lexington Avenue, New York. Infor- seminar, "Broadcast: Video Graphic Design." pha Epsilon Rho south regional meeting. Mem- mation: (212) 836-3050. phis. Information: Ken Lane, (501) 972-3070. Poynter Institute, St. Petersburg, Fla. Informa- tion: (813) 821 -9494. Dec. 13-14-C-SPAN "Capitol Experience" Nov. 17- 19-LPTV annual conference and ex- seminar "to provide cable operators with in- position, sponsored by Community Broadcasters Dec. 3- 4- "Litigating Copyright, Trademark sight into the network's programing philoso- Information: and Unfair seminar Association. Riviera, Las Vegas. Competition," co-spon- phy, reasons to carry C -SPAN and ways to 225 sored by Practising Law Institute and California (800) -8183. promote it among their general audience." C- Continuing Education of the Bar. Beverly Hilton, 19 annual International Emmy SPAN headquarters, Washington. Information: Nov. -18th Los Angeles. Information: (212) 765-5700. Awards gala, sponsored by the International (202) 737 -3220. Dec. Africa Telecom '90, Council of the National Academy of Television Arts 3- 9- sponsored by Dec. 13-16 -Focus news workshop for radio Posts and Telecommunications of Zimbabwe and Sciences. Sheraton Centre, New York. Infor- Corp. reporters and producers working in bilingual and International Telecommunication mation: (212) 489-6969. Union. environments, sponsored by Alaska Public Ra- Theme: Resources for Develop- "Mobilizing dio Network and Corporation for Public Broad- Nov. 20- Federal Communications Bar Associa- ment." Harare International Conference Center tion monthly luncheon. Paul Taglia- casting and hosted by Western Public Radio Speaker: and Sheraton Hotel, Zimbabwe. Information: bue, NFL commissioner. Washington Marriott, and KQED -FM San Francisco. San Francisco. 41 -22- 730 -5244. Washington. Information: (202) 833 -2684. Information: Karen Cox, (907) 563 -7733. Dec. 4- "An Evening with Bill McCarter (presi- Nov. 21- the Dec. 17-20-"Fiber Optic Installation, Splicing, 23-"Managing Communications dent, WTTW)," part of screening exhibition, Mix in the Orient and the Pacific," seminar Maintenance and Restoration for Cable N Ap- "WTTW /Channel 11: A 35th Anniversary Cele- designed to assist advertising professionals plications," training class offered by Siecor bration," which runs Oct. 3 -Dec. 3, at Museum working in the Pacific Rim, sponsored by Asso- Corp. Siecor, Hickory, N.C. Information: (704) of Broadcast Communications. Museum, Chica- Hong 327-5000. ciation of National Advertisers. Sheraton go. Information: (312) 987 -1500. Kong, Hong Kong. Information: (212) 661- Dec. 18- "On Location at Channel 13 Dec. 4-5 for 1991," 8057. -"The Economic Outlook [WNET)," tour sponsored by Center for Commu- conference for journalists sponsored by Wash- Nov. 27 view conference, sponsored nication. Information: (212) 836 -3050. -Pay per ington Journalism Center. Watergate Hotel, by Cable Television Administration and Marketing Washington. Information: (202) 337 -3603. Dec. 31- Deadline for nominations for Break- Society. Anaheim, Calif. Information: Bob Wes- through Awards, sponsored by Women, Men Dec. 4-6 Television and terfield, (703) 549-4200. -Cable Administration and Media, a national research institution of Marketing Society service management master University of Southern California, School of Nov. 27-"How Does the Press Cover Eco- (703) course. Los Angeles. Information: 549- Journalism, honoring "media industry's most nomic Abuse ?" seminar sponsored by Center 4200. for Communication. Panelists include Lou significant breakthroughs in the portrayal and Dobbs, CNN, and Robert Krulwich, correspon- Dec. 4 -7 -Cable Television Administration and employment of women." Information: (213) dent, CBS News. Center auditorium, 570 Lex- Marketing Society sales management master 743-8180. ington Avenue, New York. Information: (212) course. Orlando, Fla. Information: (703) 549- Dec. 31- Deadline for applications for National 836 -3050. 4200. Association of Hispanic. Journalists annual schol- arship awards. Information: Patricia Rodriguez, Dec. radio Nov. 28- 30- Western Cable Television Confer- 4-7-Arbitron advisory council (202) 783-6228. ence & Exposition, sponsored by California Ca- meeting. Laguna Niguel, Calif. be Television Association. Anaheim Convention Center, Anaheim, Calif. Information: (415) 428- Dec. 5- 8- Poynter Institute for Media Studies 2225. seminar, "Broadcast: News Graphics for Pro- JANUARY 1991 ducers." Poynter Institute, St. Petersburg, Fla. Nov. 29-American Sportscasters Association Information: (813) 821 -9494. sixth annual Hall of Fame dinner. Marriott Mar- Jan. 3-6- Association of independent Television quis. New York. Information: (212) 227 -8080. Dec. 6- 7- "Telecommunications Policy and Stations annual convention. Century Plaza, Los Regulation: The Year Ahead," seminar co- Angeles. Nov. 29- "An Evening with John Callaway sponsored by Practising Law Institute and Fed- Jan. 6-8 -Cable Television Administration and (Chicago Tonight and Callaway Interviews)," part eral Communications Bar Association. Capital Hil- Marketing Society research conference. Scotts- of screening exhibition, "WTTW /Channel 11: A Washington. Information: ton, (212) 765 -5700. Ariz. Information: (703) 35th Anniversary Celebration," which runs Oct. dale, 549 -4200. 3 -Dec. 3, at Museum of Broadcast Communica- Dec. 8-Texas Associated Press Broadcasters re- Jan. Deadline for entries in Commendation gional 7- tions. Museum, Chicago Information: (312) seminar. Corpus Christi Marriott, Cor- Awards, sponsored by American Women in Ra- 987 -1500. pus Christi, Tex. Information: Diana Jensen, dio and Television. Information: (202) 429-5102, (214) 991 -2100. 700, 1101 Nov. 30- "Marketing to Youth: New Forms of AWRT, suite Connecticut Avenue, N.W., D.C. 20036. Communication," seminar sponsored by Cen- Dec. 11 -"New Technologies: Fiber Optics Washington, ter for Communication featuring executives of and the Opening of Communications," semi- Jan. 14-Academy of Television Arts and Sciences Fred /Alan Inc., entertainment-based "youth nar sponsored by Center for Communication. forum luncheon. Speaker: Michael Fuchs, advertisers" associated with MN. Center au- Among speakers: Reese Schonfeld, president, chairman, Home Box Office. Topic: "Reality, ditorium, 570 Lexington Avenue, New York. Current Trends Productions: former president, Relevance and Quality: N in the 90's." Beverly Information: (212) 836 -3050. CNN, and past president, Optic Fiber in Ameri- Hilton, Los Angeles. Information: (818) 953- ca. Center auditorium, New York. Information: 7575. Nov. 30- Deadline for entries in 15th annual (212) 836 -3050. Television Bureau of Advertising /Automotive Com- Jan. 14-18 -28th annual NATPE International mercial Competition, for automotive dealers and Dec. 12- Academy of Television Arts and Sci- convention. New Orleans Convention Center, dealers associations, their ad agencies or NB ences forum luncheon. Speakers: J. Nicholas New Orleans. member N stations. Information: Lauren Counter Ill, Alliance of Motion Picture and Tele- '91, 13th an- Schachter, NB, (212) 486 -1111. vision Producers, and Alfred DiTolla, Interna- Jan. 16-18- Computer Graphics tional Alliance of Theatrical Stage Employes. nual conference. Hyatt Regency, Monterey, Topic: "New Technologies and Industry Calif. Information: (212) 233 -1080. Changes." Beverly Hilton, Los Angeles. Infor- Jan. 17- 18-Pacific Telecommunications Council DECEMBER mation: (818) 953 -7575. series of "Telecom Skills" workshops. Shera- ton- Waikiki, Honolulu. Information: (808) 941- Dec. 12- American Women in Radio and Televi- 3789. Dec. 1-National Academy of Television Arts and sion. Washington chapter. Christmas party. Sciences Miami chapter Emmy Awards presenta- Washington. Information: MacKenzie Kearney, Jan. 21- 23-Satellite Broadcasting and Commu- tion. Diplomat Hotel, Miami. Information: Christi (202) 820-2048. nications Association trade show. Bally's, Las Shea, (305) 325 -2465. Vegas. Information: (800) 654 -9276. Dec. 14- Deadline for entries in Academy of Dec. 1- National Broadcasting Society -Alpha Television Arts and Sciences 12th annual college Jan. 24-Federal Communications Bar Associa- Epsilon Rho New England regional meeting. television awards. Information: (818) 953-7575. tion monthly luncheon. Speaker: Laurence Sil-

20 Datebook Broadcasting Oct 22 1990 From the NATIONAL ASSOCIATION OF BROADCASTERS

berman, judge, U.S. Court of Appeals for Dis- nar, sponsored by Country Radio Broadcasters. trict of Columbia. Washington Marriott, Opryland hotel, Nashville. Information: (615) RADIO ADVERTISING'S Information: (202) 327 -4487. Washington. 833 -2684. MISSING INGREDIENT: Jan. 24-25 -North American National Broadcast- March 11 -13 -North Central Cable Television ers Association annual meeting. Televisa, Mexi- Association annual convention and trade show. co City. Information: (613) 738 -6553. Hyatt Regency. Minneapolis. Information: The Optimum Effective (612) 641 -0268. Jan. 24-27 -Radio Advertising Bureau Manag- ing Sales Conference. Opryland hotel. Nash- March 14-16th annual presentation of Com- Scheduling System ville. mendation Awards. sponsored by American Women in Radio and Television. Waldorf- Astoria, Jan. 25- National Religious Broadcasters an- If your advertisers are saying, 29- New York. Information: (202) 429-5102. nual convention. Sheraton Washington, Wash- "I tried radio once. It didn't work," ington. May 16.19-American Women in Radio and Tele- Jan. 25-31- National Association of Broadcasters vision 40th annual convention. Omni hotel, At- you can probably assume that they winter board meeting. Ritz -Carlton, Naples, lanta. Information: (202) 429-5102. tried radio advertising without benefit Fla. March 21 -31st annual International Broad- of the most important ingredient that Jan. 29-"Building Even Better Retail Partner- casting Awards, honoring radio and television can contribute to positive results ships," retail marketing workshop sponsored commercials. sponsored by Hollywood Radio - Optimum Effective by Television Bureau of Advertising and Retail and Television Society. Beverly Hilton hotel, Los Scheduling. Marketing Board. Chicago Hilton & Towers. Chi- Angeles. Information: (818) 769 -4313. cago. Information: (212) 486 -1111. Written for the NAB by Steve Marx of March 21- Federal Communications Bar Associ- NewCity Associates Pierre Bouvard Jan. 29 -31 -Cable Television Administration ation monthly luncheon. Speaker: Craig and and Marketing Society service management McCaw, president, McCaw Communications. of Coleman Research, this new master course. Jacksonville, Fla. Information: Washington Marriott, Washington. Information: text explains: (703) 549 -4200. (202) 833 -2684. March 24- 27- National Cable Television Associ- How Optimum Effective Scheduling ation annual convention. New Orleans Conven- can improve your advertising sales tion Center. New Orleans. FEBRUARY 1991 March 26- Advertising Hall of Fame induction How to calculate Optimum ceremonies. sponsored by American Advertis- Effective Scheduling Feb. 5-6-Arizona Cable Television Association ing Federation. Waldorf- Astoria, New York. In- annual meeting. Sheraton hotel. Phoenix. Infor- formation: (202) 898-0089. The fallacy behind using Gross mation: (602) 257 -9338. Rating Points and Cost -Per -Point to Feb. 10- Presentation of 15th annual Televi- determine scheduling sion Bureau of Advertising automotive commercial competition. Atlanta Convention Center, Why advertising once is Atlanta. Information: (212) 486 -1111. APRIL 1991 not enough Feb. 10.15-National Association of Broadcast- 7- Cabletelevision Advertising Bureau The constants an ers 26th annual management development April 9- that determine seminars for broadcast engineers. University 10th annual conference. Marriott Marquis. New effective advertising schedule York. Information: (212) 751 -7770. of Notre Dame. South Bend, Ind. Information: Seven (202) 429 -5350. April 9-11 -Cable Television Administration strategies for selling and Marketing Society service management Optimum Effective Scheduling Feb. 13 -15 -Cable Television Public Affairs As- master Information: (703) sociation forum '91. Keynote speech: Ted course. Chicago. 549 -4200. Turner, Turner Broadcasting System. Ritz -Carl- Get better results for your ton Buckhead, Atlanta. Information: (703) 276- April 10- 13- National Broadcasting Society. Al- station and advertisers with 0881. pha Epsilon Rho. 49th annual convention. Sher- Radio Advertising's Missing aton Universal hotel. Los Angeles. Information: Feb. 19-20 -North Carolina CATV Association Richard -3324. Ingredient: The Optimum Effective winter meeting. Sheraton Imperial hotel, Re- G. Gainey, (803) 777 search Triangle Park, N.C. Information: Kelly April 13 -15- Broadcast Education Association Scheduling System. Edwards. (919) 821 -4711. 36th annual convention. Las Vegas Conven- Publication Date: 1990 tion Center. Las Vegas. Information: (202) 429- Feb. 21-Federal Communications Bar Associa- Item 5355. #3393 tion monthly luncheon. Speaker: Peter Jen- List Price: $50.00 nings, ABC's World News Tonight. Washington April 15- 18-National Association of Broadcast- + $3.50 Shipping & Handling Marriott, Washington. Information: (202) 833- ers 69th annual convention. Las Vegas Con- NAB Member Price: $25.00 2684. vention Center, Las Vegas. Pages: 118 Feb. 26-28 13th international "Sport -The April 19- 24-MIP -TV. international television To order Radio Advertising's Missing Summit" conference and exhibition. spon- program market. Palais des Festivals. Cannes, Ingredient call toll -free 1-800 -368 -5644 sored by American Specialty Underwriters and France. Information: (212) 750 -8899. (9 am -5 pm ET). In the Washington, DC area held in cooperation with Los Angeles Sports Financial Management Council. Beverly Hilton, Los Angeles. Informa- April 21-24-Broadcast call 1- 202 -429 -5376 to charge your order to tion: (301) 986 -7800 or (212) 502-5306. Association 31st annual convention. Century VISA, MasterCard, or American Express. Or, Plaza, Los Angeles. Information: (708) 296- send check payable to NAB Services along with Feb. 27 -March 1 -Texas Cable Show, spon- 0200. your name, title, company name, street address, sored by Texas Cable TV Association. San Anto- city, state, zip and telephone number to: nio Convention Center, San Antonio. Informa- tion: (512) 474 -2082. NAB Services: Dept: 264 1771 N Street NW MAY 1991 Washington, DC 20036 -2891 MARCH 1991 May 6-9- Nebraska Interactive Media Sympo- National Association of sium. "A New Decade of Technology," forum March 4 -8 -Basic Videodisk Design/Produc- for exploring strengths of various interactive tion Workshop, sponsored by Nebraska Video- formats, sponsored by University of Nebraska - disk Group. University of Nebraska- Lincoln. Infor- Lincoln. Nebraska Center for Continuing Edu- mation: (402) 472 -3611. cation, Lincoln, Neb. Information: (402) 472- BROADCASTERS March 6-9 -22nd annual Country Radio Semi- 3611.

Medrelly Ott 2211119 Datebook 21 OPF1 MIKE'

If it ain't broke... shown in Atlanta to date. the VCR. The program is then ready for The blacks' contribution to the North- preview the next morning. EDITOR: I read the "Monday Memo" of ern war effort is exaggerated, while the We support the video distribution which was prepared by Michael Oct. 8, blacks' contribution to the South's war with print guides provided free on a Starr. I must take great exception to Mr. effort is ignored. Confederate successes quarterly basis to each school signed Starr's suggestion. I cannot imagine any are attributed to "luck "; Northern vic- with Whittle. The program guide con- good that would come from the creation tories to virtue. tains not only program descriptions, of a national commission to study com- In addition to the bias and revisionism but ideas for utilizing the programs in munication issues and policies. patent throughout this presentation, nu- the classroom. Perhaps an even more The business in which we all operate merous historical errors abound. important and unique innovation is that and that no is so diverse complicated The saving grace of this series, other the programs themselves contain a commission of lay people would ever be than hopefully the stimulus to turn to graphic video tag prior to the begin- to able to bring sufficient understanding history books to get a correct and broad- ning of each program with the same the subject. The result of such a comer picture of the war, are the marvelous information. In this way, if the printed mission, in my opinion, would do noth- andecdotes delivered in charming style information is lost or misplaced, the ing more than add confusion to what by Shelby Foote, the noted Civil War information is always at hand, right on generally has been a pretty darn good historian. It is to be greatly regretted that the program. national communication policy.-Stan- he was not enlisted to do the narrative, The Pacific Mountain Network is a ley S. Hubbard, president and chief ex- so that we would have a video presenta- regional association of public television ecutive officer, Hubbard Broadcasting tion worth preserving.-Tom Watson stations and agencies serving instruc- Inc., St. Paul. Brown, attorney and counselor at law, tional telecommunications in the West. Atlanta. Because of our longstanding and on-going relationship with these agencies, we War was hell are also able to refer the schools to their EDITOR: It is dismaying to think that local public broadcasting agency for ad- $3.5 million, including public money, Whittle update ditional- nearly inexhaustible- instruc- has gone into the production of the cur- EDITOR: I read with interest your Sept. 3 tional resources. rent flawed television presentation of article on "Cable in the Classroom," One would think from this article that America's most important historical including an interview with its executive in- school television was Ted Turner's event. The advertised five years of pro- director, Bobbi Kamil. idea. Let me assure you that he was at duction of The Civil War seems more Ms. Kamil mentions that CIC is "not least 20 years behind public broadcast- like a five months' cut -and -paste job. As in a race with Whittle." "They have 12 ing, and a year behind Whittle. put forth by Ken Burns and his col- minutes," she says, "we have 150 On the other hand, our schools need leagues, this is a terribly biased, skewed hours of programing." all the help they can get. I welcome presentation of the war, its causes and I'd like to correct that, for the record. CIC's efforts in increasing the re- certain of its results. Contrary to the The Channel One news program is, in sources available to teachers and their message pushed by Mr. Burns, slavery fact, 12 minutes daily. But Channel One goal of training teachers and others to was not the sole cause of the war, nor is not the only learning resource the effectively use technology. -Dana J. was the war a crusade on the part of the schools participating in the Whittle Edu- Rouse, vice president, programing, Pa- North to abolish slavery. By every elec- cation Network have at their disposal. cific Mountain Network, Lakewood, toral measure of the years immediately Our organization, through a grant Colo. preceding the war, the vast majority of from Whittle Communications, pro- the American population was not op- grams and delivers The Classroom posed to the existence of slavery in the Channel to those same schools by direct First Amendment fan southern states, nor favored abolition. broadcast satellite. More than 250 pro- Even in the North, where much of the grams are available to them throughout EDITOR: As a journalist, I appreciate and population was opposed to the extension the school year. And these programs are commend you on your leadership in of slavery into the Western territories, free. They are commercial-free. There matters relating to full First Amendment their purpose was not only to keep slaves are no viewing requirements. And they rights for broadcast journalists. It is a from those territories, but also to deny are teacher-friendly. most important mission and one which, all blacks access to those new federal Schools do not have to program their it seems, too many people are willing to lands, saving them as a "white man's VCR's to record the programs at all compromise. Your continued news cov- domain." The virulent racism which times of the day or night, as is the case erage and editorials remind us that such dominated all sections in that period was with the cable programing. All they compromise could have serious ef- frequently articulated by Abraham Lin- have to do is make sure a cassette is in fects. -Tom Bier, news director, wiSC- coln himself in most positive terms. the VCR before they leave school for the TV Madison, Wis., and immediate past None of this is alluded to in the four day. We feed the programs overnight, chairman, Radio -Televisor News Direc- parts of the series which have been and we can even start, rewind and stop tors Association.

22 Opal Mike tr..dasfiy Od 22 990 TRUMP CARD PREVIEW 227 AMEN ALF INSTA ECALL AC ERS ILi D QUIZ K _' °.r ENGE PERFECT STRANGERS.. HEAD OF THE CLASS GET WHAT YOU PAID FO, The Hour ARlternaivel

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A radio ad commentary from Steve Marx (left), president, NewCity Associates, and Pierre Bouvard, VP, Coleman Research

Radio's Seven Dirty Words threat- often enough (repetition) within a short en to do us in. Not those seven enough interval (concentration) or there dirty words that comedian is little point in reaching him at all. George Carlin made famous many years Optimum Effective Scheduling is a sys- ago. These Seven Dirty Words wouldn't tem which results in repetition and con- sound obscene to anybody except those centration. OES ensures that half of the of us who earn our livelihood in the people you reach (on each station, each radio industry. Radio's Seven Dirty week) actually hear the message three or Words are: "I tried it once...it didn't more times. That may not seem like work." much of a change from current practice, Compare those frightening words with but is, in fact, very different from to- the testimony of Joe and Mike Romano ently defective about the medium; on the day's oft -heard "average frequency of of the Romano dealerships in Syracuse: contrary, it's been proven time and three." "We became believers in OES -and again to be enormously powerful. Un- The OES standard was reached by a bigger believers in radio -after one in- fortunately, we've been guilty in the ra- review of the literature on repetition and credible four-day sales event in which dio industry of not working hard enough learning, by the computer analysis of we sold 243 cars!" to figure out how to make radio advertis- thousands of actual schedules and by the The "OES" the Romanos are talking ing results profitable and predictable. cash register results of scores of real -life about is Optimum Effective Scheduling, Shame on us broadcasters for having advertisers. Space does not permit us to a system for scheduling a spot campaign spent too much time selling our medium answer the many questions readers may that we've developed and refined over with arguments and not enough time have about the 50% threshold or the the last decade at NewCity Communica- selling it with impressive results. A new every-week requirement, but we invite tions stations. OES virtually guarantees Coleman Research study of local adver- those interested to obtain the new book that our clients will never again utter the tisers commissioned by the National As- published by NAB, "Radio Advertis- Seven Dirty Words. Optimum Effective sociation of Broadcasters indicates how ing's Missing Ingredient: The Optimum Scheduling uses age -old principles of short we've fallen. Only 20% of respon- Effective Scheduling System." repetition and human learning, together dents could rate their results from radio Unlike most new scientific tools, OES with modern research to achieve adver- as "excellent." does not require software. A rating book tising effectiveness. The principle of Results don't just happen. Whether and a pocket calculator are all you need. OES is to concentrate the advertising it's radio or any other medium, results We have developed two constants -the impressions in a short time frame, in- depend on critical factors such as the OES Spot Factor and the OES Reach stead of spreading them. client's expectations, marketing strategy Factor -that almost anybody can carry Optimum Effective Scheduling actu- and tactics, competitive environment, around in their heads, and hundreds of ally offers advertisers "more bang for creative and specific media outlets se- people already are. Full -week schedules the same bucks." OES simply takes the lected. And one more factor that's been purchased using he OES formulas are same philosophy of more precise target- overlooked for too - heavier (typically in ing and concentration that has become long in radio: "Broadcasters have the range of 30 -50 so common in the other elements of ra- scheduling. spent too much time spots a week) than dio advertising design (demographics/p - Scheduling is as those most of us are sychographics, strategy, creative and critical a factor as selling our medium accustomed to, but media selection) and applies it to sched- any of the others, with arguments and the cash register re- uling. and yet it continues sults they achieve It should come as no surprise that to be poorly under- not enough time are profitable and concentrating the schedule has the same stood and largely selling it with predictable. Among beneficial impact on results that concen- ignored by those the dramatic find- tration has on all the other aspects of who buy and sell ra- impressive results." ings in the NAB advertising. According to Patrice Blair, dio time, a fact also study is the fact that Group Media Director at Harris & borne out by the NAB study. A strange OES advertisers are twice as satisfied Drury, Fort Lauderdale, Fla., "We've quirk of fate has resulted in the habit- with their radio results and devote larger got a track record of clients' sales in- and it's nothing more than habit-of portions of their media budgets to radio. creases that proves beyond a doubt that scheduling radio at the 6, 12 and 18-spot So let's get rid of radio's Seven Dirty

OES is the proper use of radio." And in levels, and labeling 24 spots a "satura- Words . Let's never again hear an adver- the words of Sheila Walsh Guenther of tion." For decades, radio has been stuck tiser say: "I tried it once...it didn't Walsh Guenther in Vancouver, Wash., trying to produce results for its clients work." Close your eyes and visualize "We're not discussing theory here. using frequency levels that research has the impact of OES. Visualize the impact We're talking results." never supported. of dramatically better radio results...the Why have so many advertisers tried Today, the evidence is overwhelming. impact on advertisers...the impact on radio only once? There is nothing inher- The consumer must hear the message agencies...the impact on stations.

26 Monday Memo Broadcasting Oct 22 1990 Get Real!

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Entertainment, news and sports: Where the network dollar goes

NETWORK TV: BETWEEN A RIGHTS FEE AND A HARD PLACE Five years of new ownership at ABC, CBS and NBC means money is mostly `on the screen' and mostly fixed, leaving little room to maneuver in an economic downturn

Fall for the television networks ing to nonentertainment programing, are resents less than 5% of CBS's direct per - means season premieres, the not necessarily less expensive in the game costs for the World Series, esti- World Series and budgets. In the short run. The largest program segment mated Lisa Donneson, a securities five years that new ownership has held still susceptible to cuts is news. analyst for County NatWest; more than sway at ABC, CBS and NBC, those Perhaps the greatest cost increases 95% is the fixed rights fee. budgets have generally been conserva- that are affecting 1990 and will add to Even for the remainder, production tively constructed. But neither NBC's 1991 are sports rights, which are now costs, there is not much room to maneu- Bob Wright, CBS's Laurence Tisch, nor roughly $500 million higher than the ver. Said one sports division finance ex- Capital Cities /ABC's Daniel Burke have three -network sports total of just a few ecutive: "Announcers have contracts been at the helm when the overall econo- years ago. The components of that in- whether they work or not, mobile units my was in trouble. crease include NBA basketball, whose are paid for whether we're using eight It is now common to talk about a annual cost will roughly triple next year cameras or 10, and even those two cam- national recession compounding the in- over what was paid this year; NCAA eramen who are then sitting at home dustry recession of recent years. Said basketball, whose cost is roughly double may still be pulling a salary." What one money manager: "I hope the net- the prior year, and professional football, operating flexibility there is may include works are saving on programing because up roughly 50% over the prior year. "cutting a facility or some personnel, or the first quarter of 1991 may be the Professional baseball's total cost is up trying to better utilize a union contract." worst network quarter in a long time." about 15 %, but the cost -per -game is up Having spent millions for the event it- The irony of prior cost -containment far more. Only Olympics rights fees self, it is doubtful the networks will risk efforts, according to network and other have stopped, for the moment. their geo- damaging audience viewing for savings industry executives who talked to metric progression. that would be measured only in the 10's BROADCASTING last week, is that ABC, There is more to higher rights fees of thousands of dollars. CBS and NBC now have less flexibility than astonishment, however. They are Other options, although not necessar- to deal with economic contractions. also a fixed and proportionally higher ily short-term, include getting part equi- Most costs are now attributable to con- part of the sports budget, which gives ty in sports events, finding inexpensive tractual license fees-for both sports and the networks little room to maneuver in events with title sponsorship and in entertainment rights-which are not a downturn. Estimates of the percentage some cases purchasing rights to prior amenable to renegotiation. Meanwhile, of the network sports budget devoted to sports footage and creating highlights or many of the practices that outsiders rights fees starts at 80% and goes higher. historical shows. think of as cost cutting, such as switch- For instance, production and talent rep- Overall, analysts forecast network

Broadcasting Oct 32 1990 Top of the Week 31 costs will increase 5 % -7% in 1991, graming decisions are not based just on one way or another; there is only a finite which some, given inflation and the cost: "At the end of the day, you are amount of money they [the studios] will jumps in sports rights fees alone, might still evaluating a show as a profit con- put into a deficit...maybe they will reconsider an impressive performance. tributor, which means you consider the duce spending on sets." Also, the ownership stability provided in show's sales value." Not all above- the-line salaries, which the case of ABC and CBS has taken As with sports, most of the networks' make up about 40% of the total costs for pressure off near-term earnings. entertainment costs go to license fees to an hour -long show, are jumping. Mini- The mirror image of sports, and con- studios. And given the studios' own cost mums for the American Federation of sequently the most vulnerable to cost - pressures for personnel and talent, the Television & Radio Artists (AFTRA) for cutting measures, is news. With roughly networks probably won't get much sym- a 30- minute sitcom went up 4% in July three -quarters of costs estimated to be in pathy from Hollywood. Said John and will go up another 4% next year. personnel, travel and related costs, the Agoglia, NBC Productions execUtive For the Writers Guild, the script fee for network news divisions provide a tempt- vice president: "There is not much we a half -hour show, usually paid on top of ing place to find short-term dollars. can do in the short term. That is the salary, is just over $13,000, a figure that Thus, the fact that at least two news scary part of the situation." will increase 5% next March. operations are eliminating or reducing On the supply side, there have been The below- the -line labor costs, con- domestic news bureaus may be part of several multimillion -dollar deals with sisting essentially of trade union person- the larger revenue- budget picture, rather writers, including Disney's signing of nel, are also increasing at lower rates. than responding to a reduced demand for Matt Williams, creator and former exec- That may be one of the reasons that domestic news. Each bureau closing can utive producer of Roseanne, in a multi- entertainment program costs, at least for save at least a couple of hundred thou- million- dollar three -year deal (BROAD- new shows, can be held to single -digit sand dollars. Other budget constrictions CASTING,. May 1, 1989). MTM increases in many cases. may include those at CBS News, which Enterprises Inc. signed a deal with pro- Any show renewed for a second sea- reportedly has reduced its "long -form son will probably incur increases beyond documentary" unit by half. the previously agreed upon "escalator" Internationally, events are not cooper- "Production and said NBC's Agoglia. "We did a chart ating with news division efforts, so that and found that there is almost always an NBC for instance, will not likely be able talent represents increase beyond that called for by the to keep its budget flat in 1990 -a goal less than 5% of license fee. that was the equivalent of a constant - And pressures continue on the supply dollar decrease of about $10 million to CBS's direct per- side. Some industry analysts, such as $15 million. The division came close to game costs for the Emanual Gerard of Gerard Klauer Matti- holding the line on an increase despite son & Co., are doubtful that the studios staffing up for several new projects, in- World Series... more will see as much in "backend" profits cluding Real Life with Jane Pauley and a than 95% is the as they used to. 24 -hour news channel. Said veteran producer Grant Tinker: While decisions may help short-term fixed rights fee." "This town has never gotten its arms budget considerations, Jim Greiner, vice around the production ends of the cost." president of financial planning and anal- Tinker said that "even if business goes ysis for NBC News, said that staffing ducer Paul Haggis that one published bad you won't see W /OU (the show he is decisions are made for the long term: report said was worth $12 million for producing with Orion Pictures for CBS) "All of us assume that we will survive a three years. Columbia signed a three - made for any less than we're making temporary downturn." year, $32 million deal with Married- it." Tinker estimated that the costs for News has become a form of cost sav- ...with Children producers Ron Leavit the hour -long show are between $1.25 ings, by replacing higher -cost entertain- and Michael Moye (BROADCASTING, million and $1.3 million, of which ment shows on which the three networks May 21). $900,000 is covered by the network li- in 1989 spent an estimated $2.8 bil- Chuck Slocum, director of industry cense fee. lion-excluding theatrical films. analysis, Writers Guild of America, said At least one studio, Disney, won't But there is a debate about how much the increase in writing costs is essential- pay for hour -long shows. Said David money is actually gained. One executive ly a strategic decision made by the com- Gerber, chairman and CEO, MGM /UA at ABC said the costs between an hour- panies. "All of these salaries are freely Television Production Group: "Every- long entertainment show and a maga- negotiated...It's an exercise of the free body's concerned about it. Without the zine -style news show may not be materi- market finding its own level." He added foreign market [no one] would make ally different, at least for several years: the premiere payments also created an them." Industry analyst Lee Isgur antic- "If you can't repeat them, a news maga- "incredibly high -entry barrier for other ipated that the networks and studios will zine costs roughly $500,000 per airing. studios to enter the business; it keeps out arrange more deals with foreign net- Meanwhile an hour -long drama at $1 the competition." works to spread the costs, such as the million can be aired twice so it works It is not clear how these mega- salaries recent deal between Lorimar and Span- out the same." He added, however, that will be allocated to individual network ish broadcaster TV3 for Dark Justice, a where the cost difference appeared was shows. One network executive said that new late -night drama for CBS. four or five years later, when, if the theoretically, a writer's salary would In the short term, networks can run entertainment show was still on air, its only get "expensed" if his projects suc- the cheaper pieces in a movie package, renewal cost could jump significantly. ceeded in finding a place on the net- or they can order fewer original episodes NBC's Greiner said that some prime works' schedules, otherwise it would and negotiate, for a premium, rights for time news shows can be produced for end up as studio "overhead." Another a third run. But such options are few and less than $500,000 but that such pro- executive said, "They will pass it along of questionable wisdom. -i9,JF

32 Top of the Week dedwaliy Od 22 1199 only to the Senate leadership and is con- LAST RITES FOR A CABLE BILL sidered confidential. Speculation on who had the cable holds centered on Bob Republicans kill any chances for Senate passage Packwood (R-Ore.), Phil Gramm (R- Tex.), James McClure (R- Idaho) and Ayear -long effort by leaders of the would have gotten at best, if the bill had Gordon Humphrey (R- N.H.). House and Senate Commerce passed with proposed amendments, is According to cable industry and Capi- Committees to enact tough legis- somewhat greater opportunity to offer tol Hill sources, White House Chief of lation aimed at reining in and fostering video as common carriers and an expan- Staff John Sununu called several Repub- competition with the "deregulated mo- sion of the rural exemption to the telco- lican senators, including Senate minority nopoly" of cable television came to end cable crossownership ban. leader Robert Dole (R- Kan.), to solicit last week when Senate Republicans Mooney declined to elaborate on his support for quashing the bill. blocked any further consideration of the implication that the telephone industry Some of the senators apparently heed- legislation. took steps to scuttle the legislation. ed Sununu's call allowing the President The legislation has run into and over- The United States Telephone Associa- to avoid vetoing just weeks before the come other obstacles over the past year, tion denied it was involved in any such November elections; a measure that its but this time virtually no one was hold- effort. "Absolutely not," said Gerry proponents saw as pro- consumer. ing out hope that it could surmount this Lederer, executive director, government "The public has been Sununued," latest one with Congress rushing toward relations. The association has stuck to its said Gore on the floor. an adjournment this Wednesday. promise not to work against the bill and "If the Democrats want to lay the "This bill is not going to get off its has limited its effort to pushing the video blame for the [failure of the bill] at the death bed this year," said Senate Com- dial tone and rural exemption amend- doorstep of the Republicans, that does merce Committee member Albert Gore ments, he said. not give us any great heartburn," said a (D-Tenn.), one of the legislation's chief The USTA was not lamenting the de- Republican leadership staffer. "We proponents, last Friday. mise of the bill, however. "We are think there is a pro -competitive, more Echoing earlier comments by Senate looking forward to making our case next reasonable and forward -looking bill to Commerce Committee leaders that left year," said Ward White, vice president, be had. We look forward to working the bill for dead long ago, Gore pledged government and public affairs. "And with all interested parties next year in to push similar legislation next year based on the progress we made this year, getting it." "because the people want it." Cable we feel Congress will be much more Many had lost hope Congress could "has no competition, no regulation," he interested in our arguments." pass a cable bill this year on Sept. 28, said, "and no industry in America ought The several unnamed Republicans when Timothy Wirth (D- Colo.), a long- to be in a position like that." who put holds on the Senate legislation time friend of the cable industry, and "Mt now appears all but certain that a were reportedly acting on behalf of the three other senators objected to bringing cable reregulation bill will not clear this White House, which had threatened to the measure to the floor for a vote. Congress," said James Mooney, presi- veto legislation passed in the House Wirth's principal concern was the ac- dent of the National Cable Television Sept. 10, as well as the generally tough- cess-to- programing provision, which, in Association, whose two -front strategy er measure reported out by the Senate essence, denied cable programers the this year was to enact legislation that Commerce Committee last June. right to strike exclusive distribution would stabilize the industry and to block Under Senate rules, any senator can agreements. legislation that would impose unaccepta- block action on a bill by putting a Wirth was widely suspected as having bly harsh regulations on cable program- "hold" on it. Who has holds is known acted on behalf of the National Cable ers and operators. "If it does die, it will have died from being overweight," Mooney said. "As the legislation moved forward, inter-in- THE CHRISTMAS TREE ORNAMENT LOAD ON S. 1880 dustry rivalries gradually took center 'n its waning hours, the Senate cable bill was drawing a spate amend- stage over the consumer issues," he of ments. Although many were not controversial, several were proved untena- said. "The bill was transformed from ble to the cable industry. The most egregious, to cable, were those put forth by one intended to respond to back -home Howard Metzenbaum (D- Ohio), which tampered with an concern's about monthly cable rates into earlier compromise on programing exclusivity. a bill to protect conventional broadcast- Among those ready with amendments: Metzenbaum (D -Ohio) and Joseph ers and benefit big players in the DBS business." Lieberman (D- Conn.) (rates and customer service); John McCain (R- Ariz.) and Bill Bradley (D -N.J.) (cable franchise renewals); Conrad Bums (R- Mont.) "Gradually the legislation took on (discrimination in program carriage, video dial tone, multiple franchises); more and more freight; it began to stag- Robert Dole (R -Kan.) (expansion of rural exemption to telco -cable crossow- ger under the load," he said. "Recently, nership ban); Albert Gore (D- Tenn.) and John Breaux (D -La.) (cable rates and the phone companies, having failed to satellite spacing); Lloyd Bentsen (D -Tex.) (must carry for public television); get the votes in either the House or Sen- Wendell Ford (D -Ky.) and Robert Kasten (R -Wis.) (must carry for low power ate for what they wanted in the bill, television); Herbert Kohl (D -Wis.) (syndicated exclusivity); (R- decided no bill at all suited their pur- John Heinz poses." Pa.) (denial of must carry status for stations carrying Home Shopping Net- work); Jesse Helms (R -N.C.) (program indecency); Timothy Wirth (D- Colo.) What the telcos wanted was a lifting (theft of service), and Patrick Leahy (D -Vt.) (consumer protection for home of the prohibition against their offering dish owners). video services in the same places they provide telephone services. What they

Oreelkeitiy Od 22 1!!0 Top of the Week 33 Television Association, whose support for legislation hinged on the nature of the access provision. Without some right QUESTION MARK LOOMS OVER SKY CABLE to programing exclusivity, NCTA was against the bill; with it, it was more or The fate of Sky Cable, the makeup of its players and their degree of less for it. involvement, appeared to be hanging in the balance last week. Hope for the bill swelled two weeks Its four principals-Hughes Communications, NBC, News Corp. and Cab - later when Gore, the principal author of levision Systems-have been working since February to reach a definitive the access provision, in negotiations agreement on moving forward. But with the demise of the cable bill last week, with Wirth, agreed to rewrite the provi- insuring that there will be no access -to- programing legislation this year, Sky sion along the lines of the House bill to Cable stands in a state of flux. allow exclusivity if it would not "signif- Officially, the companies involved are saying the venture to launch a 108 - icantly impede" competition. channel direct broadcast satellite (DBS) television service in early 1994 is The compromise was just what cable moving forward. But there are indications it may be in a different form than was looking for. "[W]hile we...remain originally announced. In a long Wall Street Journal story last Friday that concerned over what other amendments delved into News Corp.'s financial situation -billions of dollars of debt and may yet be offered, we hope the bill will weaknesses in some sectors of the company -Murdoch was quoted as saying go forward and a reasonable result can Sky Cable was "on the back burner." One source close to the company did be achieved," said Mooney in an Oct. not dispute the Journal's reporting. 15 letter to Wirth. Although the inference in the Journal piece was that Murdoch might not go However, the hope soon subsided. No forward because of News Corp.'s financial position, Rich MacDonald, an sooner was the Wirth -Gore deal public analyst with MacDonald Grippo Riely Inc., New York, said the real issue for than Senator Howard Metzenbaum (D- Murdoch has been access to programing, and that Murdoch wouldn't move Ohio) stepped up with four amendments forward without it. that would have gutted the Wirth -Gore The same reservation exists at NBC. According to Richard Cutting, NBC compromise, at least as far as the cable manager of corporate communications, "NBC is evaluating the DBS business industry was concerned. in light of what has happened to the cable bill. It makes the business very When the Comerce Committee leader- difficult, and we assume our partners in Sky Cable are doing the same." ship agreed to give Metzenbaum 15 min- As late as three weeks ago, a media executive who spoke with Murdoch utes of floor time last week for his ac- said the News Corp. executive spoke of moving forward with the venture. cess provisions in its proposed time And that was the official position of Cablevision Systems last week. Execu- agreement, the NCTA could no longer tives at Hughes, and News Corp. couldn't be reached for official comment last support the bill. At that point, whether week. -Bs the association took any action to stall the bill or simply stopped pushing for passage is unclear. appear we'll have that opportunity, which to ante up for new services. When the Senate Commerce Commit- is regrettable." But he said there was one Many cable executives feel the legis- tee did try to run its tentative time agree- positive outgrowth-the alliance between lative uncertainty has already taken its ment, it found plenty of opposition on the the National Association of Broadcasters, toll on the public stocks, and the contin- Republican side of the aisle. One Hill the American Newspaper Publishers As- ued depressed levels of pricing is reflect- source said there were Democratic holds sociation and NCTA on fighting telco en- ing the general business climate. One on the bill also, but that they would have try. And he said, "we continue to not see cable company is measuring its stock come off if the proposed time agreement the need for must carry/must pay." decline since last October, when the had cleared the Senate. As to what a bill would look like next HLT restrictions began choking cable The Senate Commerce Committee's year, Kay Koplovitz, president and chief sales, as a better indicator of what is proposed agreement divvied up nearly executive officer, USA Network, said: affecting stock prices, rather than events seven hours of floor time to debate and "The world changes. You can't just say in Washington. act on scores of amendments. In the the bill will be unequivocally worse next Cable could get a boost if a major waning days of a Congress, the Senate year." player stepped forward with a significant leadership insists on a time agreement as Community Antenna Television As- system purchase to reestablish cable sys- a condition of bringing a bill to the sociation President Steve Effros points tem pricing. That would send a signal to floor. out that industry strategies and circum- Wall Street of what the industry feels is As to next year, Robert Sachs, senior stances surrounding the industry could the underlying value. vice president, Continental Cablevision, be different next year. For instance, if Bob Lewis, vice president, corporate said the industry is going have to take a SkyPix gets off the ground, cable's com- development, TCI, said, "we're going to fresh look at the issues, see what accom- petitive situation changes, he said, and look at deals a little more seriously," but modations are reasonable and take the the need for legislation may be reduced. more so because prices are down and not initiative in the next Congress to identify As to the business, Sachs said, because of investor psychology. There has measures it can support. "we're going to continue with this cloud been a virtual moratorium on system pur- Conventional wisdom has it that the of uncertainty over the business. People chases at TCI while Congress deliberated telcos will be back next year, as well as are going to be more reluctant to make on the cable bill this year, but Lewis's the broadcasters pushing must carry, must major capital expenditures," thus comments indicated there may be some pay. Dave Andersen, vice president, Cox stretching upgrade schedules. The finan- thawing. He said, however, that the big- Cable, said the industry is disappointed cial uncertainty, coupled with program- gest problem in the system trading market there is no bill, adding "we preferred to ing cost increases for existing services, remains obtaining financing, not legisla- address the telco issue clean. It doesn't will also make it difficult for companies tive uncertainty. tttu,MS,SM

34 Top of the week Broadcasting Od 22 1990 PRESIDENT'S POCKET UNVETO ALLOWS CHILDREN'S BILL TO BECOME LAW Measure restores commercial limits and makes children's programing issue at license renewal time

The White House hinted repeatedly But Bush was alone last week in of the nation's young people," she said. that President Bush might veto speaking ill of the law. "We rejoice" at the enactment of the legislation limiting commercial House Telecommunications Subcom- law, said Beverly Chain, director of the time in children's programing on cable mittee Chairman Edward Markey (D- Office of Communication of the United and broadcast television and condition- Mass.), one of the lawmakers who led Church of Christ and another proponent ing renewal of television stations' li- the bipartisan effort to pass the bill, said of the measure. cense on their serving the educational it should help fulfill television's prom- Television has great power over chil- needs of children, but the threats proved ise. "Children's television should and dren and gives them their first impres -. hollow as the President reluctantly al- can be the video equivalent of textbooks sion of the world outside their homes, lowed it to become law last week. and the classics rather than the video Chain said. "That is why...it is crucial The so- called children's advertising equivalent of a Toys -R -Us catalogue," for broadcasters to offer programing for bill, which Congress passed and sent to he said. children that helps them develop in the President three weeks ago, became Eddie Fritts, president of the National healthy ways," she said. "And that is law midnight last Wednesday (Oct. 17) Association of Broadcasters, which why the government, acting in the pub- after the President chose not to sign or signed off on the legislation after Con- lic interest, has a responsibility to insure veto the measure within IO days of re- gress watered down the license renewal that TV challenges our children to think ceiving it. obligations, called the law a "good rather than dunning them to buy." Despite the President's acceptance of compromise...[that] addresses congres- The bill limits per -hour "commercial the law, he made clear in a statement sional concerns about overcommerciali- matter" on cable and broadcast TV to released last Wednesday that he contin- zation in children's TV and cable pro- 10.5 minutes on weekends and 12 min- ues to believe the measure is counterpro- grams but avoids unnecessary and utes on weekdays. It also requires the ductive and, possibly, unconstitutional. unconstitutional programing standards." FCC to consider the extent broadcasters "The First Amendment...does not With this nifty gift to America's have served children's "educational and contemplate that government will dictate families," said Peggy Charren, presi- informational needs" during license re- the quality or quantity of what Ameri- dent of Action of Children's Television, newal and establishes a children's pro- cans should hear-rather, it leaves this one of the legislation's chief proponents, graming fund amounting to $2 million in to be decided by free media responding "Congress has sent a powerful message fiscal 1991 and $4 million in fiscal to the free choices of individual consum- to each TV station: Make kids count or 1992. ers," Bush said. you'll be counted out." The law restores commercial limits And to the extent broadcasters rely on Charren took a jab at the President for that had been imposed by the FCC in advertising to finance children's pro- not signing the bill into law. "One 1974 but eliminated in the broad deregu- graming, Bush said, the commercial would have thought that the 'Education latory order 10 years later. In 1988, limits "will tend to diminish, rather than President' would have embraced a mea- Congress passed a measure similar to the enhance, the quantity and quality of sure that gives the TV industry an incen- one enacted last week, but President children's programing." tive to become a partner in the education Reagan vetoed it. -tw

DOWN TO SHORT STROKES ON FIN -SYN NOTICE

he FCC's notice soliciting further comment in its proceed- financing was inherent in the business or an outgrowth of the T1 mg to revamp its controversial financial interest and syn - rules. He also said that the rules might be putting U.S. media dication rules has nearly doubled in size since it was first companies at a disadvantage in the increasingly global media delivered to the five commissioners five weeks ago as each market. has loaded it up with questions, ideas and proposals. Sherrie Marshall contributed a section aimed at collecting The FCC had hoped to issue the 22-page notice last week, detailed information on how program deals are made. She. but it got hung up in the office of Commissioner Ervin also asked about freeing a portion of the networks' prime Duggan, who did not return from a trip to Los Angeles until time schedule from the rules, and about allowing networks to Friday and wanted another chance to review the notice before acquire financial interest in programs subject to the "sepa- signing off on it. During the trip, he discussed fin -syn with a rate negotiation" safeguard proposed by NTIA. number of producers and network executives. FCC Commissioner James Quello raised questions about The notice, which FCC officials now hope to have out what impact allowing the networks into syndication would early this week, does not set forth specific proposals for have on independent broadcasters. Barrett wanted to know modifying the fin-syn rules. "It's a total panoply rather than what effect it would have on independent producers. an emerging consensus," said an aide to one commissioner. Comments on the notice are due 30 days following its With his additions, FCC Chairman Alfred Sikes solicited release, and an en banc hearing on the rules has been advice on sunsets for new rules and asked whether deficit scheduled for Dec. 14. -MI

Broadcasting OA 22 1990 Top of the week 25 duction and new technology develop- TECHNOLOGY TO CHANGE ment addressed the effect of new technology on the entertainment industry. LANDSCAPE Ted Hanson, vice president and chief COMMUNICATIONS engineer, Post -Newsweek Cable, led off meeting offer predictions the panel, predicting that the biggest Panelists at annual San Diego changes in cable in the next five to 10 for future; Sikes tells crowd via satellite that years will be evolutionary, naming pay per view as the area of biggest growth. regulations are stifling new technologies Hanson predicted the service will become more user -friendly, and may one How best to exploit emerging tech- In a satellite teleconference Thursday day offer such events as the World Se- nologies in the areas of educa- morning, FCC Chairman Al Sikes told ries or Super Bowl "when the time tion, news and entertainment was the crowd that current regulations will comes that broadcasters aren't able to the main topic of discussion during the work to stifle the growth of new technol- sell enough 30 and 60- second spots to fourth annual San Diego Communica- ogies. Blaming what he said is an all - justify the cost of acquiring those tions Council held last week. too- familiar Washington phenomenon, events," he said. The gathering was kicked off last "policy gridlock," he warned "if we Stephen Petrucci, president and chief Wednesday night (Oct. 17) by James remain wedded to current restrictions, executive officer, Hughes Communica- Dezell, IBM vice president and general all these new advancements are in dan- tions, drew laughter from the crowd and manager, educational systems, who ger.' fellow panelists while trying to calm gave the audience a high -tech multi-me- As for the possible danger to existing fears that the emergence of DBS will dia display with technology that he said industries by incoming technologies, have a negative effect on the cable in- could be used in the classroom to im- Sikes believes "there's too muck talk of dustry. "It's not really a threat, but ob- prove the educational process. The a one -wire world. We'll still see broad- viously there will be some rebalancing showcasing of the technology was used casting, satellite and other experiments of share," he said, quickly adding that throughout the conference as a reference there will also be "an increase in overall point for speakers to illustrate that the audience numbers." technology is or will shortly be available Representing the Hollywood produc- and the job of the video industry is to tion community was Lucie Salhany, find applications for the new capabili- COMMUNICATIONS president, domestic television, Para- ties. COUrdC.IT. mount Pictures. Looking ahead to what Richard Wiley, of Wiley, Rein & changes programing will undergo in the Fielding, Washington, and chairman of '.'. next 10 yea's, Salhany said whatever the the FCC's Advisory Committee on Ad- new form looks like, it will have to be vanced Television Services, comment- cheaper. "Because of the [soon to ing on HDTV, said the questions about come] 100 DBS channels, cable, net- its widespread acceptance will fade just works and independents, there will as similar questions faded about corn - probably be 200 one -rated programs out pact disks, VCR's and cable television. there and because of the cost of pro- Wiley also addressed the problem of graming, they will probably all look like the United States' increasing decline in this panel," she said. the area of hardware development and Richard Wiley in San Diego last week Luncheon speaker, Joseph Dionne, research, especially in relation to Japa- of integrated technologies. This will be a chairman, president and chief executive nese development. "That brings us now win -win situation. Everyone is feeling officer, McGraw -Hill Inc., whose re- to the question of government involve- pressure-yes, there is more risk, but marks focused on the "individualization ment in promoting technology industri- there's also more benefit," he said. of information," which was the underly- alization," he said. In predicting that the David Bartlett, president of the Ra- ing theme for most of this year's meet- government will be more involved, he dio-Television News Directors Associa- ing. "Rapid advances in technology are said two possible ways may be by giving tion, said technology has been the single bringing more and more information un- tax credits to technology research and biggest reason cameras in courtrooms der the direct control of the end user, development companies or by the use of are widely accepted. He cited the devel- and empowering the individual to find government seed money. However, opment of smaller cameras, those need- and use the information he needs when aside from the government help, "the ing no accompanying lights and fewer he needs it," he said. Although the tech- industry has to take the lead." people to operate. nology is now available to improve the Wiley highlighted a couple of areas As for the uses of HDTV in the news performance of workers and the process that the industry might improve to bring business, Bartlett said the industry "will of education, "many of our vital social U.S. technology in line with the Japa- do little with HDTV in the short term, institutions haven't caught up to the nese, citing strengthening the tie be- but you could have made the same state- technology of the information revolu- tween research and manufacturing. ment about color television 25 years tion. They're still operating on an indus- "There's a lot of good research now but ago. The public will have a lot to do trial model." That discrepancy in the it's not" followed through to the manu- with it.... If that becomes the standard, technology available and how we oper- facturing stage, he said. Wiley also sug- so too will it become the standard in ate in both the workplace and classroom, gested lowering the cost of capital goods news," he said. inhibits individual development and suc- and finally, improving the "natural re- A panel consisting of representatives cess, which is the benefit of much of source which is our workers" through from cable, broadcasting, program pro- today's technology. -sc

36 Tip of the Week Meaianiiq Od 22 1!!0 WARNER ANIMATION TO THE RESCUE? Warner and Fox form new alliance on children's programing front; at least three new series planned for rollout over next four years

The so- called kids programing wars Last month, Warner Bros. launched a with many of the 60 Fox -affiliated sta- took a new twist last week. The new first-run strip, developed by Steven tions that carry it. The first segment of Fox Children's Network, plagued Speilberg, based on characters from the the Disney block, Ducktales, launched by production problems and off to a Warner cartoon library, called Tiny in syndication two seasons ago, subse- shaky start this season, will get a badly Toon Adventures. The strip took over quently followed by Chip 'n Dale's Res- needed infusion of new programing the top spot in the weekly rankings cue Rangers last season and Tale Spin from Warner Bros. starting in the fall of (week ending Oct. 14) from Buena Vista and Gummi Bears just six weeks ago. 1991. Television's Tale Spin (see story, page Bob Jacquemin, president of Buena Warner and Fox have signed a deal 56). With station clearances of Tiny Vista Television, said that he found the whereby Warner Bros. Animation will Toon and companion Merrie Melodies Warner Bros. -FCN deal "unusual in the develop three new half-hour strips, up for renewal at the end of next season, sense of its timing." He sees it as a stop- based on characters from the existing Robertson said a continued syndication gap measure on the part of Fox Broad- Warner cartoon library, for FCN over run would depend on Warners' ability to casting Co. to convince stations that an the next four years. The deal, sources get lucrative early fringe slots, while an "external" supplier will "make them close to the negotiations said. is valued "outside possibility" still exists that forget about Peter Pan and the Pirates at about $60 million. those programs could end up on FCN. problems. But where's the beef?" he The first program is to be delivered In the programing blueprint, one or asked. next fall, with the remaining two to be more of the new series may be initially Jacquemin said that it takes "more delivered by 1994. FCN has than six months or the year made a two -year, 65- episode that Warner Bros. is promis- commitment to each of the ing for the delivery of next three series. season's program," whereas Negotiations between Fox typical Disney animated and Warner Bros. executives product is planned, marketed have been going on for close and preproduced two years to a year. Fox network presi- prior to its syndication dent Jamie Keller and FCN launch. affiliate oversight committee But Warner's Robertson chairman Kevin O'Brien noted that "Bob Jacquemin were the key negotiators for said the same thing last sea- Fox, while Dick Robertson, son when Tiny Toons president, Warner Bros. Do- Fox Children's Network to get aid from Warner's animated stars launched, and look at how mestic Television Distribution, and showcased on Saturday morning, al- we're beating Tale Spin now. He's right Warner Animation head Jean MacCurdy though all three are expected to air on a to say it's a horse race between the two, led the Warner negotiating team. strip basis for FCN's weekday block, but there is only one winner of the Ken- One reason negotiations were so pro- which this season consists solely of Pe- tucky Derby." tracted was that the Fox executives inter Pan and the Pirates. However, Jacquemin pointed out that sisted FCN and the station affiliates got The deal is expected to ease produc- Tale Spin's season -to-date average an ownership interest and profit sharing tion delays that have forced Fox to al- (Nielsen 5 rating 13 share) still has the stake in the three programs. ready begin airing repeats of Peter Pan, lead over Tiny Toon (4.5/12); and over- And they did. During a teleconference and several of the Saturday morning all, The Disney Afternoon has a healthy last Wednesday (Oct. 17) with Fox affil- FCN cartoons. So far, Pan has not been average 4 rating nationally. Jacquemin iates, Robertson confirmed that Fox and a ratings success. According to a Petty said he was concerned that Fox, "in this the FCN affiliates would receive an Television assessment of its perfor- new relationship [with Warner Bros.], is ownership interest entitling them to par- mance, the show has failed to hold its placing an additional burden on their ticipation in backend revenues, as well lead -in, as well as the time period rating affiliates to keep open early fringe slots as 50% of the profits after Warner recov- from a year ago, in most of the 23 me- for programing that may not even be in ers the costs of producing the shows. tered markets. the concept stages." However, Fox agreed to give up any The Saturday FCN block has aver- Robertson refused to identify the three claim to the merchandising rights to the aged less than a two household rating new series that are planned, but said programs, rights it had initially sought. and about a 3 rating among children so Warner Bros. will "shortly" announce On the record, neither Fox nor far this season, far below the other three the projects, which industry sources Warner officials would discuss in detail networks. have speculated may include an animat- the terms of the agreement. This deal And there's no guarantee that the ed version of their successful 1989 is exclusive to Fox affiliates, but we are Warner Bros. deal will cure all of FCN's "Batman" theatrical (Time Warner Inc. also going to continue to produce first - woes. Buena Vista Television's estab- owns DC Comics), or updated spinoffs run animated strips for syndication," lished four -program, two -hour Disney using such classic Warner Bros. charac- said Warner's Robertson. Afternoon block still holds strong appeal ters as Bugs Bunny, Daffy Duck or

0reodatNp Od 22 1990 Tap of the Week 37 Road Runner. Robertson declined to confirm if any of these prospects are in COSBY TAKES WEEK TWO the running as future FCN series. But Fox stations appeared thrilled osby outgunned The Simpsons last Thursday (Oct. 18) in round two of with the deal last week, and others said their head to head battle (new episodes). Nationally, Cosby averaged an the arrangement made a lot of sense. 18.5/29 to The Simpsons' 16.2/25, off more than two rating points from the "The arrangement is enormously impor- previous week. Both easily beat their competition on the other networks, tant for us," said Kevin O'Brien, execu- however, and Fox could point to the continued dramatic increase over Bart tive vice president of Cox Broadcast- & Co.'s performance in repeat episodes. (The first time they went head to ing's independent television group. "It head with repeats on Aug. 23, Cosby averaged a 15/28 to the Simpsons gives us instant credibility, to be aligned 8.4/16.) with a top studio. And I think it's good In key demos, however, The Simpsons continued to perform well with for them too because they are able to younger audiences, particularly men (last week's matchup saw the Fox show clear and sell (hree series at one time to win all but the 55 -plus category). In its latest outing, Simpsons recorded an 8.9 over 90% of the country. for men 18-49 (of its viewers, 8.9 million were men, 18 -49), compared to a Asked if he could foresee a time when 4.6 for Cosby. Among women 18 -49, however, Cosby recorded an 8.4 to an 8 all of the FCN product would come from for The Simpsons. ABC was third in the time period with Father Dowling at the Warner Bros. Animation studio, 9.5/15 and CBS fourth with Top Cops at 7.3/ I l . O'Brien replied, "I would not be ad- Despite The Simpsons strong showing, it still remains to be seen whether verse to that. That is a pleasant prospect. that success will carry over to the rest of its schedule, either on the night or If you have to put your eggs in any one otherwise. Fox continues to fall off sharply after Simpsons on Thursday's, basket, Warner is the way to go." with Babes at 8:30 managing an 8/13 and Beverly Hills 90210 a 5.2/8. "There is no doubt the agreement lends credence to the network," said Michael Fisher, vice president and general manager, KTXL(TV) Sacramento, "Warner is one of the strongest anima- with us demonstrates that the Fox Chil- and chairman of the Fox affiliate board. tion companies around. And its alliance dren's Network is happening." -SM

VIACOM PLANS TALK/MAGAZINE WITH DAVID HARTMAN Pilot being shot for new first -run syndicated hour for sale at NATPE

Viacom Enterprises, which recently ter will be sold by the syndicator, but very well defined that highlights David's announced Lightning Force as a citing company policy, he declined to talents." new action -adventure companion talk on what cash licensing fee Viacom When asked if Realities will bear any piece with Super Force and Superboy will be seeking in major markets. similarities to Twentieth TV's ailing (BROADCASTING, Oct. 15), has unveiled Realities is the second such major half-hour interview strip, Personalities another first -run project -a one -hour talk/magazine project being launched for (which has posted a season -to -date 2.1 talk/magazine show, bringing former fall 1991. The first is Paramount Do- rating /9 share NSI average for the period Good Morning America host David mestic Television's The Maury Povich ending Oct. 5), Gerber said Realities Hartman back to series television. Show, which has already cleared 40% of "will not be comparable to anything else Dubbed Realities with David Hart- the U.S. based on the host's name rec- out there." man, the early fringe strip, according to ognition with Twentieth (Fox) TV's A key to Viacom's marketing strate- Viacom's first -mn syndication presi- Current Affair. Early fringe, which con- gy will be Hartman's name recognition dent, Michael Gerber, will focus on tinues to be a hotly contested daypart and his track record with GMA, which "everyday issues that affect average with incumbents The Oprah Winfrey sat atop morning network ratings Americans." Hartman, who had an 11- Show, Donahue, Sally fessv Raphael through most of Hartman's association year tenure (1975 -86) with ABC's Good and Geraldo slugging it out, could prove with it. Although Gerber said several Morning America, will be introducing a struggle for any other new strips enter- other established names were intially packaged location pieces, which Gerber ing an already softening buyers' market considered, Hartman was his first says Hartman will also sometimes pro- short on quality clearances. choice for the vehicle. "This was an duce and narrate himself. The show will But Gerber contended, "There has internally driven project, and once we not have a studio audience. never been a better time for us to mount decided on David, we really went after Production began last week on an a new first -run magazine. I have been him." hour pilot that will be presented at the reading through ratings research and Hartman started his television career upcoming NAIPE International Pro- analysis about what is working and not as an actor, starring in The New Doctors gram Conference, Jan. 14 -18, in New working right now. But, what I have (1969 -73, NBC), a spoke in The Bold Orleans. Viacom's marketing plan calls been reading between the lines is that Ones wheel of hour dramas, and as an for 39 weeks of original episodes and 13 there is nothing new out there of interest English teacher in Lucas Tanner (1974- weeks of repeats, which will be offered to viewers or stations. Viacom knows 75, NBC). Currently, he hosts PBS's on a cash -plus-barter basis. Gerber con- that it didn't want to do a talk show or Seasons of Life and ABC's Winds of firmed that two minutes of national bar- studio show, rather something we feel is Freedom. -MF

38 Top of the Week Broadcasting Oct 22 1990 ( "11BI,E

KING WORLD TO PROGRAM COX CABLE CHANNEL Eureka, Calif., system will get `Wheel of Fortune,' `Oprah' and more

King World Productions has declined to spell out specifics of the signed a licensing agreement to financial arrangements, local broadcast- provide four of the top 10 rated ing sources speculated that King World programs in syndication (in addition to will receive a percentage of the advertis- first -run rookie, Instant Recall) for the ing revenues in return for providing the start -up of KCBL, a new cable television programing at reduced cash licensing channel that Cox Cable of Humboldt rates. County (based in Eureka, Calif.) is pro- Kantor told BROADCASTING that he graming much like an independent anticipates approximately $90,000 to be broadcast channel. spent on "nonprograming" capital in- (It is just the latest in a series of cable vestment for equipment, and incremen- crossover moves, most notably that of tal nonprograming operating expenses to Fox and TCI to program cable channels be $10,000 per month for the first -year as Fox affiliates in areas currently with- of the startup channel. Kantor empha- out such affiliates [BROADCASTING, sized that King World is not providing Sept. IO]). any seed money for KCBL, so it can be Launch of the new locally originated assumed that Cox Cable has budgeted channel is set for Oct. 29, in what will over $200,000 for first -year nonpro- feature such King World programing as graming overhead costs. Wheel of Fortune, Jeopardy!, The The "key" to a potential breakeven Oprah Winfrey Show and Inside Edition. point, which Kantor said may be possi- Unlike similar indie -style cable chan- ble by this time next year, will be Cox's nels that major cable system operators ability to sell "cumulative spot buys," have set up over the past year- Ameri- where local and national spot buyers will can Television & Communications' pay one rate but receive up to nine expo- WGRC in Rochester, N.Y. and Buckeye sures daily on The Oprah Winfrey Show, 'Wheel' on KCBL Cablevision in Toledo for example-ini- which has never aired in the market. He tial plans for KCBL call for the channel to "partnership" with King World has an estimated that if Oprah generated an av- carry King World programing exclusive- "indefinite term," depending on the rat- erage 3 or 4 rating for each of its nine ings the five programs ly rotated throughout its I 8-hour sched- success of and airings, a cumulative 30 rating would be ule. Cox Cable's system (which includes Cox's ability to maximize local, region- the basis for pricing an overall spot buy. Eureka, Arcata and Fortuna, Calif.) al and national advertising spot revenues Despite that rosy forecast, none of these counts 30,318 subscribers and 73% pen- for the channel. While he and Jeff Ep- programs have a previous cable -only etration. That area, 281 miles north of stein, King World's chief financial offi- track record, and Kantor says the first San Francisco, currently receives no cer, the principal architects of the deal, actual rating guarantees may not follow King World programing via broadcast until after this November's rating book. outlets. TO RAISES INSTALL RATE (Presumably, Oprah will run every KCBL, which will be on channel 4 on other hour during KCBL's 18 -hour sched- the 35- channel system, will be replacing Tele- Communications Inc. plans ule; Jeopardy! will run four times daily distant signal KRON -TV, the Westing- to increase its basic cable in- (twice in daytime and twice at night); house -owned NBC affiliate in San Fran- stallation rate to $60 by Jan. 1, repeats of "classic" Jeopardy! episodes cisco, which Dorothy Lovfald, vice giving it a uniform installation will be seen twice in daytime; Wheel

president and general manager, Cox Ca- price companywide. Larry Carle- will be seen at 7 p.m. and 1 I p.m. (PT); ble Humboldt Inc., says will move up to ton, TCI vice president, opera- while Inside Edition and Instant Recall channel 16. She also said that up to 14 tions, said the company current- will each be carried five times daily.) hours of KRON -TV's schedule will be ly charges between $30 and $40. Kantor stressed that Cox will have the blacked out daily because of syndex re- The average install takes between freedom to acquire outside syndicated quests from Eureka and Arcata broad- one -and -a -half to two hours, he products other than King World fare, but casters, which also includes blocked ac- said, and the $60 figure more ac- he also hinted that a deal for King cess airings of Wheel and Jeopardy! curately reflects TCI's costs to World's September 1991 launch of Can- David Kantor, vice president of ad- make installations. did Camera may also be in the offing. vertising sales for Cox Cable, said the The potential benefit for King World,

Broadcasting Oct 22 1990 Carla 39 according to Epstein, is the chance for the total spot market, Christensen said ness, and I understand and respect what the syndication powerhouse to increase Cox's creation of KCBs, will offer adver- they've done." the reach of its programing in smaller tisers a "wider menu of local avails," King World's Epstein said: "If, in markets. much more in line with what indepen- fact, the ratings are stronger on KCBL, In terms of increased competition for dent stations currently offer. we think we'll make more money on advertising dollars, KVIQ(TV) Eureka's Prior to this season, KVIQ carried cable, or at least more than can be antic- vice president and general manager, Pat - Wheel of Fortune and Jeopardy!, but the ipated in Eureka's broadcast market. tison Christensen, said Cox Cable's en- station declined to renew both King With dual revenue streams from adver- try in the market should provide "formi- World programs. According to Christen- tisers and subscribers, we think that ca- dible competition" for what he sees as sen; "Wheel and Jeopardy!, in terms of ble operators in some markets will be potentially weakening local spot econo- licensing fees, were not delivering ade- more price competitive in going after my. While he feels that Cox's previous quate [younger] audience demographics syndicated progaming. Our goal is to see basic cable advertising sales, for such that we were seeking, and at a price and if the experiment works, and if cable channels as ESPN and USA Network, terms that were no longer feasible for us, will pay a fair price for what our pro- "don't command a significant share" of we decided not renew them. It's a busi- graming is worth." -w

TWIXTEL MERGES CABLE/TELCO IN RESORTS Company is working with cable systems in resort areas to deliver video on demand, long- distance telephone service

Cable operators looking to expand their revenues at a time when they are experiencing maturation in other product lines are experimenting with TwixTel Technologies' interactive cable and telephone service in resort areas. TwixTel has rolled out its PPV movie, pay -per -stay cable programing and long -distance telephone service in five resort areas serving several thousand units, and has deals under contract with eight large MSO's to expand the service to tens of thousands of hotel, motel and condo units in ski resorts and beach towns. To date, TwixTel is encouraged by the results: PPV movie buy rates of between 10% and 12% per night, per occupied unit, and pay -per -stay buy rates for premium services, such as HBO, of 30 %. "This is found revenue," said Kevin Rice, senior vice president, Heritage, which has been operating with TwixTel in Vail, Colo., since last fall. "We're dent of TwixTel, said the company has panding the service areawide, he said. very pleased with our progress" with the deals under contract with 13 systems, Vail is furthest along with 888 units cable industry, with buy rates and where including those with United Artists, Sut- penetrated now and 1,200 expected by the service has been rolled out, said Al- ton Capital, Cox, Continental, Cablevi- Thanksgiving, close to 40% of all the lan Evelyn, vice president, marketing, sion Systems, Tele- Communciations units in the area. Theoretically, said TwixTel. Inc., Heritage, Vision, American Tele- Kennedy, break -even is between 400 The typical TwixTel agreement is a vision & Communications and Booth and 600 units. 50 -50 revenue split with the cable opera- American. There are also ongoing dis- In addition to Vail, TwixTel has oper- tor. The cable company has typically cussions with Comcast, Jones, Palmer ations in North Carolina (Sutton Capi- wired the hotel or condo and either and Rifkin, he said. tal's Outer Banks Cablevision), Maui TwixTel or the cable company installs Kennedy said TwixTel identifies (United Artists' Hawaiian Cablevision), the addressable converter. TwixTel's properties in resort areas where it be- Aspen, Colo. (Canyon Cable), and Vir- telephone interface permits the ordering lieves its service will work, then con- ginia Beach (Cox). Cable service in of cable programing or access to long - tacts the MSO. The 50 -50 revenue split North Carolina began this summer, but distance telephone lines, with all trans- establishes a more cooperative venture, introduction of the telephone service actions charged to the customer's credit he said. Typically, TwixTel gets two or awaits state PUC approval. Full service card number. three properties up and running in an is available in Maui and Virginia Beach, Wade Kennedy, executive vice presi- area, and works out problems before ex- with tests just starting in Aspen.

40 Coble pedonfiy Od 22 H!0 Evelyn said PPV movie pricing is $6.95, except in North Carolina where it is $5.95. PPS prices range from $3.95 to tea,. $4.95 per day, with some packages having only premium services, the others a T WO( TEL "' INTERACTIVE CABLE & TELEPHONE SERVICES mix of basic and pay. Possible upcoming launches include said there have been discussions with cludes HBO, Cinemax and Disney and Paragon in St. Petersburg; Continental Showtime and Disney about adding runs $3.95 a day. in Pompano Beach, Broward county, them to the service. Telephone revenue Ott said it was too early in the test to and Jacksonville, all Florida; Cablevi- has been running at $6 to $7 per day, discuss buy rates, but said the key is to sion Systems in Boston, and Booth said Rice. get people authorized to use the service, American in Madiera Beach, Fla. Over- For the cable operator, costs are rela- preferably when they check in. The all, Evelyn estimated TwixTel had close tively low. Operators install converters sign -on rate is running 50%, he said, but to 100,000 units under contract. from their existing supplies and cable "I'd like to get that up." In Vail, launched last fall, Heritage's 'programing costs are already covered in Kennedy estimated there are between Rice said PPV movie buy rates per night their contracts. TwixTel handles all the four and five million hoteUmotel or resort per occupied room are 19%, but that in -room promotion materials and billing units in the U.S. One million units, typi- number should rise. Last winter, at the is done through credit card companies. cally connected with the largest hotel height of the season, there were only Rice said he is looking at applications chains, are serviced by Spectradyne, 150 to 200 units on line, he said. At that in universities, convention cities and Comsat Video or the Hospitality Network,

time, Heritage was using Request 1 and hospitals for TwixTel. said Kennedy. That still leaves over three 2 for PPV, which has since been Larry Ott, general manager of Outer million units in small and mid -sized estab- changed to Reiss Media's Guest Cinema Banks (N.C.) Cablevision, said the sys- lishments for TwixTel to pursue. 1 and 2 hotel /motel service, which typi- tem has a four -property, 300 -unit test TwixTel was formed in 1986 and was cally receives better windows than Re- that began in May. There are about financed by venture capital firms (Wood quest, he said. 4,000 rooms in the area, with another River Venture Capital is the largest) and The pay -per -stay package buy rate is several thousand condo units. Ott said a number of individuals. Investors in- between 25% and 28 %, Rice said, and the PPV services include Request 1 and clude Bill Ingram, chairman and presi- includes HBO and some basic services 2 and Guest Cinema l and 2, with mov- dent of Sutton Capital, and Trygve Myh- for between $1.50 and $2 per day. Rice ies costing $5.95. The PPS package in- ren, president of Myhren Media. -Ms

MERGER POSSIBLE BETWEEN COURT CHANNELS While both In Court and American Courtroom Network are planning for separate launches in December and January, respectively, economics may force combination

AIthough merger talks between the Steven Brill, American Courtroom Net- I'm an equity owner in this-this is my two planned court cable channels work creator and American Lawyer Me- money," he said. The business plan has are taking place, so are plans for dia president, running the show. The always assumed the worst, Brill said, individual launches of the two networks, source also said that TW would end up including low subscribership until chan- each with its own style and anchors. But with majority stake of the uncover. nel capacity increases, around 1993. according to sources, a merger could be A merger could work "if they can talk Brill has been quiet about his chan- more likely than ever now. Cablevi- and come to some conclusion, before nel's plans, refusing to confirm a specif- sion's In Court has pushed its launch one starts to gain a foothold from a ic launch date. Even the name was date back to December, nearer to Ameri- perception point of view," said Bart cloaked in secrecy for months. "The can Courtroom Network's reported Jan- McHugh, senior vice president and di- days of announcing a launch with a lot uary launch date, leading to the specula- rector, national radio and television proof hoopla are over," he said. Unlike In tion that the two may want to launch graming, DDB Needham Worldwide. Court, which has taken out advertising together, instead of separately, and then That is the problem some say arose with in cable trade magazines, Brill has been talk about a merger, as the two comedy the comedy channels, when HA! had the quietly soliciting operators with a demo services, MTV's HA! and Time perception of gaining a foothold in pro- tape to give them a general idea of pro- Warner's The Comedy Channel, did gram content and carriage agreements graming. He's hoping to get carriage ( "Closed Circuit," Oct. 15). over The Comedy Channel. outside Time Warner's cable universe, Time Warner, finding itself again in- American Courtroom Network, how- but said, "we can't even take Time volved in a similar pre- launch battle ever, won't incur the same costs as The Warner systems for granted." with its American Courtroom Network, Comedy Channel. "One of the business Brill is also taking his show on the has been pursuing Cablevision's In premises of this is that, compared to road to advertising agencies which one Court in hopes of a merger, according to other enterprises like this, the costs are day might purchase time on his channel. one source. And a merger has been low," said Brill. Although studio costs He's not looking to sell anything right American Courtroom Network's intent add up, there are no huge outlays for now, he claimed, but merely wants to all along, according to another source, programing on the court channels. introduce himself and his channel to the who said a merger between the two net- Brill's American Courtoom Network is advertising community. "It's very evi- works would result in Time Warner and "doing everything as leanly as possible. dent to me they see the channel as enter-

MNiasting Od 22 1990 Cable 41 tainment," said Betsy Frank, senior vice president, Saatchi & Saatchi. Frank and SHOWTIME AIMS TO SELL ITS VALUE others envision the channel attracting a female audience during the daytime Cable service develops spots ranging from 15 seconds to hours, and a male demographic during nighttime, but the target audience still five minutes to remind viewers of its worth remains elusive. "I'm not sure if the audience will be skewed older or youn- With an eye on keeping the pre- buying is one way to convey value. ger, or will depend on what is being mium category from getting When viewers were asked how many covered," Frank said. any flatter than it already is, movies Showtime shows a month, many There is also concern among advertis- Showtime has developed a viewer reten- said a dozen, according to Plunkett, ers about the trials that will be shown. tion campaign designed to remind cur- when Showtime actually shows between "Some advertisers could be sensitive to rent Showtime subscribers of the value 70 and 80 titles a month. In response to the content of some of the trials," said they are getting for their money. those findings, some of the spots "lay Marc Goldstein, executive vice presi- More than a dozen spots, ranging in out the month's fare in a quantifiable dent, national broadcast and program- length from 15 seconds to five minutes, fashion," said Plunkett. Other spots de- ing, Lintas U.S.A., citing as an example will appear on Showtime, with the tail original programing or comedy, and the 2 Live Crew obscenity trial. theme "Showtime-for people who val- some simply explain how Showtime American Courtroom Network is ue their entertainment." The spots are works, such as why movies and other spending much of its time perfecting stu- being aired on Showtime because they programs are repeated. Reminding sub- dio techniques. In addition to taping appeal solely to the service's subscrib- scribers that the programs they see are high -profile trials such as that of 2 Live ers. Targeting for retention and for ac- commercial -free and unedited has also Crew in Florida and the Mapplethorpe quisition are very different, according to been incorporated into some of the cam- exhibit trial in Cincinnati (which In Ann Plunkett, senior vice president, cre- paign's spots. Court also has taped), American Court- ative services. "We don't want to sell In terms of programing, first and fore- room is using the extensive resources of somebody something they've already most on subscribers' wish list are recent American Lawyer Media's newspapers bought," she said. theatrical Hollywood movies, which the to track 300 criminal and civil trials na- The campaign addresses issues that 24 campaign addresses simply by laying tionwide via computer. Initial worry and months of Showtime research -as well out what and how many movies are be- skepticism that there aren't enough trials as MSO input-have turned up as the ing shown. Sports and concerts were to fill a 24 -hour network are fading. values viewers ascribe to premium tele- low on a list of nine choices, with sports "The question of enough material is be- vision. Showtime's research showed that at four and concerts at seven, which coming a joke," said Brill. His has been "choice, convenience and value are big suggests Showtime won't follow HBO's a prominent voice in the effort to allow watch words in people's thought pro- lead and delve too heavily in those cameras in federal courtrooms. With cesses when they purchase anything," areas. Original programing wasn't an cameras to be tested in selected federal Plunkett said. And since the biggest rea- identified value, because subscribers trials, Brill will have even more pro- son subscribers cancel their subscrip- aren't aware of it to call it by name, graming fodder for his channel. tions is too high a price, according to according to Plunkett. In the campaign, Brill and his team, which includes Showtime research, the value of what it requires more explanation "because Bob Pittman, (president, Time Warner they're purchasing must be made clear. it's not presold," as is a movie title, she Enterprises, are learning how to put the Just telling subscribers what they are said. -salt show together. "We're pretty comfort- able with the basic idea," said Brill. American Courtroom Network will COMSAT CLOSE ON DBS VENTURE show anywhere from one to three live trials a day, and will feature an anchor booth and experts. The channel will CEO says technology will build on cable success, have three permanent anchors, including offer multitude of opportunities for new services former CBS judicial reporter Fred Gra- ham and ex-PBS Frontline producer, Robert Wussler, president and niche audiences. He said that in the next Cynthia McFadden. The channel will chief executive officer of Comsat year it would be possible to see 35 mov- end up with between 80 and 100. In Video Enterprises, told a Wash- ies and 35 sporting events a night on a addition, a decisionmaking board of 25 ington Cable Club audience that DBS pay -per -view basis. Wussler said that to 30 lawyers has been set up. In Court "does not represent a taking away" of there are opportunities for numerous has hired legal expert and Harvard pro- any other distribution technology and new services, such as a medical channel fessor Arthur Miller as well as actor that it will build on cable's "success of showcasing the latest worldwide tech- E.G. Marshall; and a merger might see choice, breadth and diversity." niques, or a channel showing strictly Marshall out of the picture, since an As to Comsat's involvement in any horror movies. He predicted there will actor doesn't seem to fit in Brill's con- DBS venture, Wussler said: "We're get- be a number of news channels distribut- cept of things. ting close," and added he'd hoped to ing news and information, and he said American Courtroom had planned a have an announcement within the next that the era of regional news channels test last summer with New York's Cen- 30 days. (SkyPix is most often men- was just dawning. tral Park jogger trial. Brill now regards tioned as the company with which Com- Wussler also foresees university the decision to bar cameras as a blessing sat would be a partner.) alumni associations setting up wall -sized in disguise. "We weren't prepared to do Wussler repeated his vision of a mul- screens in hotel or private residences to that, I realize now," he said. -OM titude of viewing choices, many for watch their alma mater's football games. e Cobb tire.ia.tlip tA1221!!S those invisible stadiums, invisible the- several international issues. He pointed ulation doesn't cut short the growth of aters, invisible classrooms" to make out the importance of broadcasting to the this age of freedom." such a proposition work, he said. people in Eastern Europe who threw out Many cable networks have a leg up on Ideally, Wussler added, cable opera- their Communist governments. "The their broadcast network counterparts in tors will be distributors of DBS product, lesson they teach us in our age is that programing internationally. ABC, NBC just as for cable and broadcast product. television and freedom have become in- and CBS are "strictly U.S. entities," he As for telco entry, Wussler said that divisible," he said. said. Cable networks such as Discovery by the time they are allowed in the busi- He interjected one note of caution in a Channel, CNN, C -SPAN, MTV, ESPN ness and "get their act together," it will world where government tyranny has and Headline News appeal to specific be "many, many years down the road." been made more difficult by the expand- tastes and say "nothing specifically By the year 2020, however, he said a ing media. He said the electromagnetic American." "As we look to the fu- telco network interconnecting all Ameri- spectrum, however, was a scarce inter- ture," he said, "we must recognize the can homes "will be the way to go." national resource and that media leaders end of the era of national TV and the era In his speech. Wussler touched on needed to "make sure international reg- of mass TV." -015

CABLECASTINGS

SIX ENTRIES acquisition of Dark Shadows Psycho IV' " mini -film will be seen NCTA has announced the six parallels NBC's preparation of a on TWA, Eastern, and Pan finalists for the Golden Ace award, to new version of the gothic serial). American airlines. Other promotional be bestowed Jan. 13, 1991. They activity includes a national tune -in advertising campaign in "TV are: Black Entertainment Television; VIVA VENTURE Cable in the Classroom; cable's Guide," and both radio and Earth Day and environmental Spanish -language Viva television spot advertising. programing; CNN, for its Persian Television, scheduled to launch in MULTIPAY SCHEDULE Gulf coverage; C -SPAN for its court January, has struck a production - coverage, and the Weather equity barter agreement with Times Richebourg Marketing announced Channel for its Hurricane Hugo Square Studios, an American its participation in three fully coverage. independent Hispanic -owned integrated multipay marketing production center. Times Square campaigns for 1991. The National LAS VEGAS IN YOUR is putting in $1 million, and Viva is Cable Month and Holiday still looking for another campaigns will cost operators five LIVING ROOM $7 million in equity. According to Leo Perez, cents for the nonsubscriber direct The weekly pay -per -view show, Viva executive vice president, the mail and four cents for the upgrade Sports Form of Las Vegas, will be channel has had an offer from one piece. Richebourg said the costs carried on Graff Pay- Per -View's group for the remaining $7 to operators have been reduced 75% Drive -In Cinema, Cable Video Store million, but "until it's in the bank, because of the support of HBO, and Spice. The live one -hour we're still maintaining talks with Showtime and Disney. The third show, which announced its launch everyone." With the addition of campaign will be in July- August. several weeks ago, debuts on the production from Times Square, Each campaign will include services Sunday, Dec. 2, at 10 a.m. Viva expects to have up to five acquisition and upgrade direct mail It offers viewers analysis on original shows in its first year. kits, last -chance postcards, bill football handicapping as well as stuffers, TV spots and ad kits. information on games and GOING PSYCHO Richebourg also plans further players. A competing PPV Showtime is offering its original announcements on the retention handicapping show, Between the cable movie "Psycho IV: The aspects of next year's campaigns, Lines, which announced its launch Beginning "on Nov. 10 to 3.5 as well as a separate segmented one week later, has yet to release million addressable cable households campaign directed at those 50- any carriage announcements. for $1.99. It's a promotional tactic plus. Showtime has previously used with NOTES FROM ALL OVER 'FLASH' BACK several boxing events. Showtime expects 40,000 homes to purchase SportsChannel Ohio has added The Sei-Fi Channel has picked up the movie and half that number to several thousand homes with new the exclusive cable rights to the retain the Showtime subscription. affiliate agreements with Adelphia original "Flash Gordon" film Showtime is also going beyond and Capital Cablevision in northern serial, starring Buster Crabbe. Sci -Fi the cable arena to promote the movie, Ohio....NCTA has issued call for acquired the 40- episode series and has produced a theatrical entries for 13th annual local ACE from King Features Entertainment; a trailer, which will show in 600 awards, with deadline of Dec. 7. subsidiary of Hearst United Artists theaters and 200 Awards will be presented at NCTA Entertainment. It's the second old National Amusement theaters. A convention next March in New series Sci -Fi has picked up (its five- minute "behind the scenes of Orleans.

wsadasliq Od 42 1440 Cobh 43 WM 1H NUT

CAPTIONING CAPABILITY FOR TV SETS BECOMES LAW President Bush signs bill requiring receivers to have ability to display closed captions; Zenith plans to include feature in next year's models

Under legislation signed into law good business." comments and the preparation of a final by President Bush last Tuesday Zenith, whose market share industry order for a commission vote. (Oct. 16), all television sets with estimates peg at 13%, believes the cap- A committee of the Electronic Indus- 13 -inch or larger screens sold in the tioning feature will meet demand not tries Association met two weeks ago in U.S. after July 1, 1993, have to be capa- only from the deaf and hard of hearing, Washington to come up with a draft ble of displaying closed captions for the but also from those who see captioned TV standard for captioning that would form hearing impaired. as a tool for teaching reading and writing the basis for the FCC rulemaking. Ac- Due to the law, the first to mandate a to children and English to immigrants. cording to Julius Szakolczay, manager, TV set feature since the 1962 measure "There is a very real need," Huber said. engineering and development, Mitsubi- requiring UHF tuners, captioning propo- "That isn't wishful thinking." shi Electronics America Inc., who nents are looking forward to rapid pene- "If our competitors never got around chaired the captioning committee, the tration of caption- capable sets after July to captioning, that would have been fine receiver manufacturers want to set a 1993 and a commensurate rise in cap- with us," said Huber. As it is, he said, "minimum standard" that insures com- tioned programing. Zenith's early planning and development patibility with the programing already Given the current rate of sales, said has given it a "window of opportunity" captioned, but that gives manufacturers National Captioning Institute President during which it will be the only manu- flexibility in incorporating captioning John Ball at a Capitol Hill ceremony last facturers with a broad line of captioning circuitry and in providing enhancements Tuesday to mark the enactment of the sets. to it. law, more than 20 million homes will Typically, receiver manufacturers intro- The manufacturers want opportunities have caption -capable sets by mid -1994 duce new features in their high -end sets to offer distinguishing enhancements, and "virtually every home in the coun- where their costs add proportionately little Szakolczay said. Because the law re- try" will have one by the turn of the to the retail price, said Huber, but, in the quires every manufacturer to include century. case of captioning, it was decided to intro- captioning, he said, the feature itself But consumers will not have to wait duce it at all "price points." Again, he gives none a competitive edge. Some two -and -a -half years before having a va- said, it is just good business. Many of the manufacturers may want to use the cap- riety of closed captioning sets to choose potential buyers -the elderly and hearing tioning system for a rudimentary form of from. impaired-cannot afford top of the line teletext that broadcasters could use for At least one major manufacturer-Ze - sets, he said. program guides or for programing a vi- nith Electronics Corp. -plans to intro- NCI has little information on what deocassette recorder through a TV -VCR duce sets next year with the captioning manufacturers, if any, plan to build sets interface, he said. feature in a wide variety of sizes, styles using the ITT chip. According to Don Captioning proponents heralded the and prices. Thieme, executive director, public rela- law as the turning point in the history of What's more, ITT plans to begin sell- tions, NCI, it is too early to say. Al- captioning since the technique has yet to ing integrated circuits for receiving and though many manufacturers have been make the impact that many thought it displaying captions early next year. The receiving information on the chip during would when it was first introduced IO availability of the chips will allow any its development over the past year, sam- years ago. Although the networks' receiver manufacturer that wants to to ple quantities that the manufacturers prime time schedules and many news begin shipping caption- capable sets need for building prototypes are not ex- programs are captioned, most television years before it has to. pected to be available for three more is not. The captioning decoding chip was de- weeks. ITT plans to have a prototype That more programing is not cap- veloped by ITT under a $1 million con- incorporating the chip ready for demon- tioned is due, in part, to the fact relative- tract from NCI, which will earn royalties stration in the U.S. by early December. ly few homes can receive captions. Ac- from its sales. NCI is counting on the With the attachment of President cording to NCI, only about 300,000 are royalities to fund much of its future Bush's signature, the FCC has 180 now equipped with the $170 set-top cap- growth. days -that is, until mid -April -to adopt tioning decoders, the only way to cap- According to Bruce Huber, vice presi- implementing rules, including a standard ture and display the captions today. dent, marketing, Zenith, the last U.S. for reception and display of captioning. At the Capitol Hill gathering, a se- receiver manufacturer, it began making To meet the deadline, said Richard ries of speakers, including several law- plans to build and market captioning sets Engelman, chief, technical standards makers who were instrumental in guid- long before captioning legislation began branch, Office of Engineering and Tech- ing the legislation through Congress, rolling earlier this year. nology, the FCC will launch a rulemak- praised the legislation for what it can And altruism wasn't necessarily the ing around Jan I. That should allow do for hearing impaired and for those motive, Huber said: "We saw this as a enough time for a couple of rounds of learning English. "Almost every home a watdipe. a..igeling Od 22 1990 will benefit from having captioning ap- hearing impaired people will be able to have full access to information. pear at the flip of a switch," said I. experience "the same thrill of fully ap- Toward the end of the ceremony, NCI King Jordan, president of Gallaudet preciating television." held a drawing to give away four set -top University in Washington. "This is a civil rights issue" for the decoders to students from Gallaudet in When she finally obtained a set top hearing impaired, said House Telecom- attendance. The presentation of the last decoder, said actress and activist for the munications Subcommittee Chairman of the decoders gave Ball an opportunity deaf Marlee Matlin, she tuned in every Edward Markey (D -Mass. ). In Ameri- to wrap things up: "This kind of gift program that was captioned. With the can society today, he said, full empow- will no longer be necessary come new law, she said. millions of other erment is available only to those who 1993." -mu

LOWEST UNIT CHARGE BILL HITS SENATE ROADBLOCK Measure stalls as Wendell Ford wants to include it as part of bigger campaign reform legislation next year

Legislation underscoring broadcast- cept under circumstances beyond its consider all sales 60 days before prima- ers' obligation to charge political control. ries and 90 days before general elec- candidates no more than their "There is a substantial First Amend- tions. "most favored" commercial advertis- ment issue here that would be raised if The House Commerce Committee last ers, reported out with great promise by the government were able to prohibit week issued its report on the bill, which the House Energy and Commerce Com- news programing at a time when a local calls the current law and implementing mittee three weeks ago (BROADCASTING, station or cable system feels that it is in rules "confusing and inadequate." Oct. 8), has stalled in the Senate. the public interest to present it," said As evidence, it cites the FCC audit of Senate Rules Committee Chairman RTNDA President David Bartlett in a 30 television and radio stations that Wendell Ford (D -Ky.) is reportedly prepared statement. found that "certain broadcast industry blocking any Senate action on stand- There are also differences within the sales practices may not comply with the alone legislation aimed at reforming the House to be resolved. At the markup, political programing law." so-called lowest unit charge law, believ- committee member Al Swift (D- Wash.) "Significantly, the FCC found that in ing it should be part of comprehensive expressed concerns, shared by the Na- almost every daypart...political candi- campaign reform legislation. tional Association of Broadcasters, dates paid higher prices than commercial According to Hill and industry about the practical effect of the law. As advertisers" at 16 of the 20 television sources, Ford considers political adver- reported out, he said, the bill would stations audited, the report says. "Fur- tising reform a carrot that could attract require mostly small broadcasters who ther, the FCC found that candidates badly needed support for the broader unload unsold and perishable inventory sometimes paid more than every com- campaign reform package that ran out of at "fire sale" rates during the pre -elec- mercial advertiser for time during the steam this year, but is a high priority for tion periods to give candidates the same same broadcast time period." next year. "incredibly low" rates. Among the causes for the overpay- Ford's opposition frustrates Senator A staffer of the House Commerce ments is the "predilection" of candi- John Danforth (R-Mo.), who is prepared Committee said the committee was dates and commercial advertisers for dif- to offer similar legislation on the floor as working with the RTNDA and Swift, ferent classes of time, it says. a substitute for a measure reported out and that their concerns could likely be Candidates insist on non -preemptible by the Senate Commerce Committte last remedied by amendments should the bill time, while commericial advertisers set- year. move to the House floor this week. tle for preemptible spots, recognizing Also, since the House action, other The legislation would codify the that they are rarely preempted, it says. objections have been raised. Common FCC's current interpretation of the 1972 "Broadcasters will not imperil their Cause President Fred Wertheimer, in a law requiring stations to sell time to most significant, and lucrative, business letter to the House, stated the same con- candidates at "the lowest charge of the relationships, and commercial advertis- cerns Ford reportedly has made: "Piece- station for the same amount of time for ers rely on this calculation when pur- meal legislation to give members of the the same time of day and day of week." chasing time," it says. House reduced broadcast rates without That language along with the prohibi- "[T]he availability of both preempti- addressing the unfairness and corruption tion against preempting campaign spots ble and non -preemptible spots for candi- that characterize the present campaign except under extraordinary circum- dates creates both the incentive and op- finance system is unfair and undermines stances is aimed at eliminating any need portunity for broadcasters to the fight for real and effective reform." candidates might feel to purchase "non - discriminate against candidates," the re- The Radio- Television News Directors preemptible" time at a premium. port says. "Accordingly, H.R. 5756 en- Association began lobbying for "clarify- The bill would reduce the period dur- ables candidates for public office to buy, ing" language that would allow broad- ing which broadcasters must offer the at the lowest commercially available casters to preempt programs containing "lowest charge" -from 45 to 30 days rates, non -preemptible advertising spots campaign spots in order to air "news or before primaries and from 60 days to 45 from broadcast stations and cable televi- other informational programs of imme- days before general elections. sion operators," it says. "The legisla- diacy." As now written, the House leg- In determining what the lowest charge tion also prohibits broadcasters from islation would prohibit preemption ex- should be, the bill says, stations must preempting time...." -tw

MooieasflN Od 22 1220 w.srt.at.. 49 PBS WANTS $78 MILLION PROGRAM FUND IN '92 Board expects some debate over how stations are assessed; deal with NHK will bring satellite HDTV demonstrations to U.S. in early 1991

Thanks to an agreement in principle reached with NHK, PBS could begin to provide public demonstrations of high -definition television at as many as 20 sites simultaneously as early as the first quarter of 1991, Bruce Chris- tensen told the executive committee of the PBS board, which met last week in Washington. Scientific-Atlanta, he added, and perhaps other companies based in the United States, could participate with NHK and Toshiba in broadcast HDTV demonstrations as early as 1992. The board, however, spent not a moment discussing HDTV, as it had just so many hours to discuss how much PBS member stations will be asked to fund national programing, now that a new National Program Plan is in effect, and the vast majority of program- buying de- William Robin Peter Downey cisions lie with PBS Chief Programing Executive Jennifer Lawson. Board con- I I-hour five -part The Civil War, non- series not included in PBS's future sideration centered particularly on l ) commercial TV is absorbing a "relative- schedule offerings to be bought and how to provide discounts to stations us- ly new awareness that this can happen in sold. Such an aftermarket had been sug- ing less than 100% of the PBS schedule public television," William Kobin, PBS gested as a safety valve for producers of and 2) how to encourage differentiated board member and president of noncom- PBS series -particularly WNET(TV) schedules among stations in the same mercial KCET(TV) Los Angeles, told Newark, N.J., and WGBH -TV Boston- market. BROADCASTING. "l'd be glad to be which would otherwise suffer heavy rev- Little more than two weeks into fiscal faced regularly with the problem of how enue damage were PBS to discontinue year 1991, the board approved a staff to follow a hit," he said. "It is impor- any major series they produce. recommendation that the stations be tant to analyze how and why it hap- Although Christensen said that no fi- asked to aggregate $78 million for na- pened." nal decision on funding the second mar- tional programing and promotion in FY Board members and PBS executives ket has been made, the aftermarket idea 1992-a 4.99% increase over the $74.3 appeared already convinced last week lost currency, said Downey, when it be- million in FY 1991 for station support. that quality production explained the came clear that the $78 million includes Lawson's total budget is expected to why, and heavy promotion, the how, of about $62.5 million for purchases of reach $105.5 million in 1992, when the reaching 14 million viewers. "We're continuing series -a figure slightly larg- Corporation for Public Broadcasting absolutely moving in the right direc- er than the $61.5 million the stations turns over half its Public Television Pro- tion," Kobin said of the centralizing of spent last year. In addition to the fact gram Fund, $22.5 million, and submits power and funds. But last week, the that PBS staff sees little logic in funding its $5 million share of the Program Chal- board began to tussle in earnest with the programs it does not want in its own lenge Fund. difficulties of defining and implement- schedule, he said, fears that certain se- Although Peter Downey, senior vice ing new policies that appear destined to ries or types of series would be discon- president of the PBS Program Support meet with disapproval from one or an- tinued in 1992 appeared to have been Group, said that the $78 million should other segment of membership. allayed by the budget figures. No second not be seen as "negotiable," he, Chris- The "conceptual difference" between market would be needed, he said, since tensen and E. William Henry, chairman the old and new systems, said Downey, the primary market -Lawson's bud- of the National Program Policy Commit- is that "instead of having stations buy get -will take care of potentially threat- tee (the NPPC, which will guide and individual programs" through Station ened series. assess Lawson's work), said that the sta- Program Cooperative bidding, members But the board's past decisions to tions will have the opportunity to raise under the new system will essentially shape policy around encouraging sta- objections during this year's fall plan- "subscribe to a program service," the tions to use 100% of the service and also ning meetings. specific contents of which will be deter- to differentiate their programing in mar- Christensen said he seeks a zero per- mined by PBS. kets with two or more stations appeared cent increase in the nominal general as- Lawson's independence appeared to to be generating continued dissent in sessment paid by stations and a 5 % -7% free itself of one prospective constraint some segments of membership. increase "on the program side" in 1992. with the implicit death at the meeting of As yet unresolved policy questions Basking in the afterglow of its great- proposed funding for a "second mar- centered on limited use discounts est ratings success ever, garnered by the ket" or "wrapup market " -a place for (LUD's) and overlap market rules.

46 Washington Broadcasting Od 22 1,90 Downey told the board that about 25% the board comments from more than to stick with the second window require- of the stations have historically pur- half a dozen station managers that criti- ment or reconsider its adopted objective chased less than 100% of the PBS sched- cized the proposed LUD guidelines as of encouraging nonduplication in over- ule. Ideally, he said, if a station uses threatening to undo the equity achieved lap markets. 25% of the PBS service, it would pay in the new general assessment policies There appeared to be little sentiment 25% of its share of $78 million. adopted last winter (BROADCASTING, among board members for backing off But only stations using 50% or less Feb. 12). from that objective, as it adopted what of the service will be eligible for the According to Downey, the stations one described as "birth control" in the LUD. For those now using several quoted by Smith -all of them over- form of a new membership requirement. points more than 50 %, or less than lapped by larger stations in their mar- Noting that three of five stations now on 100%, Downey expects no major hard- kets-face no higher charges, but would deferred payment schedules to PBS oper- ships in their shifting to full- or half- have to abide by a second -window rule, ate in multiple- station markets and that time use. About 18 stations, or 10% of which requires that they air most dupli- two of those are relatively new and started the approximately 180 members falling cated programs no sooner than 15 days up with insufficient federal and other dol- between 60% and 90% usage. howev- after they appear on the primary stations lars, PBS staff recommended, and the er, will face more difficult decisions. in their markets. Supported by wcsH -Tv board adopted, a 'financial responsibility PBS, Downey said, is prepared to President Henry Becton, who noted that criterion' for membership. Although staff work one -on -one with those stations to the new policy would allow overlapping stopped short of recommending any non- seek transition agreements. stations to reach agreements among duplication requirement of any new over- Board member Noel Smith, manager themselves over schedule disputes, lap market stations, strong discourage- of KNCT(TV) Belton. Tex., passed on to Downey suggested that PBS would have ment of duplication was retained. -voi.

CLEARER POLITICAL AD SPONSORSHIP SUPPORTED But NAB questions `precision of definitions'; hopes rules allow prior screening of spots

The National Association of Broad- inappropriate intervention in the candi- Capitol Broadcasting Inc., licensee of casters supports "in principle" date's ability to control the content of his WRAL -FM -TV Raleigh and wJZY -TV Bel- proposals by The People for the or her message). [NAB is] not certain mont, both North Carolina; WTTV -TV American Way and the Media Access what an appropriate 'fix' for the 4% Bloomington, Ind.; WWMX(FM) Balti- Project (PFAW /MAP) to require clearer problem might be." more, and WRXL(FM) Richmond, Va., sponsorship identification of political A bigger problem facing broadcasters supported the proposal, saying that "the advertising, but believes the proposals is monitoring the spots, the NAB said. current system is vague and constantly have "serious practical problems" that "[E]ven if a broadcaster requests a tape open to interpretation." makes them virtually impossible for or text in advance for the limited pur- Capitol supports "the specific guide- broadcasters to comply with. pose of being certain it is [entitled to lines" because they will enhance their PFAW /MAP asked the FCC three lowest charge] or has the proper spon- "ability to treat all political candidates weeks ago to establish stricter standards sorship identification, the candidate" in an equal and impartial manner." for sponsorship identification of political may refuse to do so, it said. The Committee for the Study of the advertisements and make adherence to And the FCC staff has "taken the American Electorate, a bipartisan Wash- them a condition of candidates' taking position that if a broadcaster deletes part ington -based think tank, said they are advantage of the law entitling candidates of a [spot] in order to insert proper spon- "under no illusion" the guidelines will to stations' lowest advertising rates. sorship identification, it may be violat- stop abuses, but may help "instill some PFAW /MAP goal is to discourage ing the no- censorship requirements," it rudimentary" change that is needed be- negative political advertising, in which said. cause "negative ads reduce voter partici- the name or image of the attacking and The FCC gives stations the authority pation." sponsoring candidate is often hidden. to reject spots, but "as a practical matter Andrew Schwartzman, MAP execu- The groups proposed standards: the it is impossible to do that" when the tive director, told BROADCASTING the sponsoring candidate's likeness must ap- FCC denies stations the "right or oppor- guidelines have "the purpose of provid- pear for at least four seconds and occupy tunity to review them prior to broad- ing an objective definition, not in creat- no less than 20% of the screen. Letters cast," said NAB. ing a fine line." He said, "reasonable identifying sponsorship must be 4% of Commenting on their own proposals, good faith" compliance by the broad- vertical screen height. PFAW /MAP said there "is a concern casters is all that PFAW /MAP is seek- The NAB said the proposed standards that pre -screening...is censorship in it- ing, but "reasonableness now has a on the sponsor's likeness "are impossi- self." When candidates refuse to submit standard." Schwartzman said there is ble for almost all stations to comply with a commercial, a station has "little re- broad support in the industry for the [because] this measurement would have course but to run the spot." proposals and expects more public inter- to be done by analyzing the spot in terms The FCC should therefore "declare est groups to file reply comments that of the number of lines in a TV picture." that broadcasters may review candidate are due today. One solution, said NAB, "would be advertisements in advance to determine Conspicuously absent at the commis- to require the candidate's image full whether they are true 'uses' under" pro- sion were filings by any political or ad- screen (but this might be seen as an visions in the Communications Act. vertising groups. -WS

Moadwsfiay Od 22 1!!O waótqha 17 BEATS THE COMPETITION IN

INCREASES ITS LEAD -IN IN 21

SOURCE NSUPRB OVERNIGHT MARKETS WEEKS 321. IWll90

Sales by

7 OF THE TOP 10 MARKETS

OF 25 OVERNIGHT MARKETS

£wc/ff-igr TELEVISION INCORPORATE D PROGRAIVIIIG

TAKING THE LEAD AT LORIMAR

With the move of David Salzman to the newly created Millenium production company (BROADCASTING, Oct. 15), Les Moonves moves into the top spot as president of Lorimar Television. In the following interview, Moonves talks about what's ahead for the most prolific prime time supplier, including increased off-shore and cable production.

How much of the reorganization was done in an effort to will be any more interplay than there had been in the past, keep you at Lorimar? which has been really none at all. We are distributed by the same organization, obviously, and we are sort of a brother /sis- I don't think that was the major reason this all happened. My ter company-but in terms of actual business, we have as little deal was up-it was almost a year away, but it was up. There to do with them as we do with 20th Century Fox or Paramount were other opportunities, but I think the game plan had been Television. that ever since the Disney thing didn't happen a few years ago, [an offer to run Disney's network production unit] this would And Millenium? happen eventually. And we started talking in very loose terms a few months ago. I think we look upon David Salzman as an independent producer who, like any of our other independent producers, we How much, if any, interplay will there be between Lorimar will do some projects with. I think he's going to be focusing a Television and Millenium? Will the relationship between Lori- In the network projects mar and co -owned Warner Bros. Television change at all? lot on first -run syndication. terms of that he's going to develop, I'm sure we'll be the first port of In terms of Warner Brothers Television, I don't think there call because of our relationship with him.

50 Programing traaodaNM Od 22 H!O User Friendly.

At SFM, we like to be used. And for over 12 years, the SFM Holiday Network has been used by advertisers, stations and millions of viewers. Advertisers use us because they know they can count on our high quality, family programming that attracts companies like Procter & Gamble, General Foods, Hallmark, Nestlé, Beatrice/Hunt- Wesson, General Motors and S. C. Johnson. Stations use us for our star- studded movie classics that deliver appealing demographics to local and national spot advertisers, and we've got a solid mix of NBC, ABC, CBS, -- --.FBC and Independent stations. Just look at who's using us lately: WPIX New York, KTLA Los Angeles, WGN Chicago, KYW Philadelphia, WBZ Boston, WEWS Cleveland, KTXH Houston, WAIL Atlanta, KMSP Minneapolis, KCPQ Seattle, WPLG Miami, KDKA Pittsburgh, KPHO Phoenix, WTNH Hartford and KPTV Portland, to mention a few. But most important, viewers use us because we provide the kind of friendly entertain- / ment they can watch with their kids and grandmothers with no nasty surprises.

So if you're looking for a package you can really use, give us a call. We'd love to 1 you take us for all we're worth.

SFM Entertainment, 1180 Avenue of the Americas, New York, NY 10036 212.790.4800 No, not really. I think one of the great things that the team here has done creatively is we have been able to combine bread and butter commercial hits like Full House with the more narrow casting type of show, like Max Headroom. Eight o'clock comedies with 10 o'clock dramas. In the movie of the week and miniseries area, we've done the Eight Is Enough Reunion; but at the same time we did Common Ground, which won the Hugh Mannis Award. We are just going to continue on the same front. Many of Lorimar's strongest performing shows of late are comedies, which appear to have great syndication value. Does the syndication attractiveness of a series drive Lori - mar's development at all? It certainly is a consideration. It is the eventual home run that enables you to produce a show in certain ways. However, I would not say they are involved with our development at all. When we get toward the production stages, we certainly consult with our domestic and international syndication people to determine how much deficit we can afford to sustain on a show, and what the upside on specific areas is. Obviously, domestically, Dick Robertson, president, Warner Bros. Domestic Television Distribution, would rather we did 50 Full Houses, you know? And we do involve them. But in terms of creative input, there are times when they have not been exactly behind the show creatively. hut we'll try to get it on the air anyway. Deficit financing continues as the norm in network production. As you head into the nineties, what steps are you taking to keep the cost of production down? One is the co- production. Another is the location where you Is development of syndication an exclusive responsibility for shoot. There are certain areas of the country where you can get Millenium? better deals on things. So we're exploring that more and more. No. In terms of first run syndication, Lorimar Television will We're trying to keep an eye on marriages that may be too still oversee those shows that are dramatic or comedy shows costly. In other words, X writer and X producer want to get [such as past syndication offering She's The Sheriff and together, but maybe it can't work financially. So we have to Freddy's Nightmare]. In terms of talk shows, game shows and keep an eye on that. And I think the international thing is a the like, that will continue as a separate unit under the direc- very important part of it. tion of Jim Peratori [Warner Bros. Domestic Television Do you anticipate increased off -shore production? Distribution]. Yes. Right now we have a co- production deal on a late night What about cable? show called Dark Justice [which begins shooting Nov. 5]. It's We're beginning to explore more and more getting into the our first full series co- production deal, with TV 3 in Barcelo- cable business; as of yet it's still quite early. You know, we na, which is a very exciting deal for us. It could be the future have some projects with HBO, more in the movie area than the of a great deal of our business. And not just coproductions. It series area, though we're beginning to explore more closely is certainly feasible that we could be shooting other shows with them primarily because we are part of the same organiza- there purely on a facilities basis. I think everyone in Holly- tion. But we're also looking at ways to do business with USA wood is exploring these possibilities. We just came back from and TNT, although as yet there is nothing concrete in develop- Australia, where Warner is one of the partial owners of a ment. studio. The facility was magnificent and the costs of doing a show [abroad] are a In terms of the staff here at Lorimar, have you decided on a considerably less. So, all of sudden, we're second in command yet? looking at shooting all over the world, and for the first time, it is really becoming viable. At the moment the idea is to keep the status quo, that is, How difficult are the logistics of coproductions? without elevating anyone. I have been doing a lot of the hands - on work, so the day -to -day operation of Lorimar will not be all Well, obviously, it's a little difficult when you have a produc- that different. There isn't a real need to fill a void, per se, tion 6,000 miles away, or whatever, in that you have to keep because I don't feel any great void has been left. your writing staff here, the production is over there, we have So you don't see any overload in handling what you have to fly some of the actors over there. You don't have the hands - been doing, the day -to -day, as well as the long range at on control that you do on a show like Gabriel's Fire, which is Lorimar Television? shot over here on the back lot. Or downtown, where you're in Not really. My primary focus had been development and constant meetings with the producers and directors. In addi- current programing, development of both series and long form tion, there's a language problem at times that is difficult. But the pluses as well as production. So those things will still be my primary certainly outweigh the minuses. We had to deal with that on Island Son last year, where we had the writers focus. In terms of some of the corporate long range planning, I here [in think the team has all been part of that anyway. Hollywood] and the producers over there [in Hawaii]. It's always difficult, but it's all part of the game. As the new division head, will there be a shift in the type of programing that Lorimar is going to produce? Is Dark Justice still scheduled for 11:30 p.m. as part of the

52 Programing Broadcasting Od 22 1990 proposed CBS late night checkerboard? hurts competition, it stifles creativity. Kiehl. Talk a bit about your relationship with producers. Miller and What about 'America Tonight'? Boyett have six series on the air. When is their contract up? Their contract with us is for quite a while, I'd rather not say I imagine if Charles Kuralt and the new show takes off, we will be faced-or they will be faced -with the problem of exactly. what to do with these shows because we can't wait until Who else have you signed recently? midnight to do it. I'm taking a wait- and -see attitude. Maybe Well, we just signed Brandon Falsey for a major acquisition, the Charles Kuralt thing will only be on for a few months and we just re -upped [Dallas and Knots Landing creatori David then be pulled. We're scheduled to go on the air in January, Jacobson. which I am very pleased about. but who knows? The fact that you've resigned David Jacobson, does that say Looking down the road a bit, most observers feel the net- anything about the future of Dallas and Knots Landing? Most works are going to get some kind of relief from financial people have assumed that this is the last year of Dallas. interest and syndication rules, if not complete repeal of the rules. If and when the time comes, how will business as you Well, it's a bit premature. seeing that Dallas hasn't even conduct it today change? premiered yet. That's a very hard question to answer because if it does Isn't it understood, though, that this will be the last season. change I say depend on how much it -and "if" -it'll Well, 1 am cautiously optimistic about Dallas. We think there changes. How strict are the rules? I guess it's foreseeable that are a few exciting developments in the show; Barbara Eden is we'll he in partnership with the networks on business. in for a number of episodes, as is Susan Lucci. We have some Do you see the repeal of the rules as the start of the death of terrific new story lines on it. So we are certainly not throwing the studio system and the networks beginning to produce all in the towel by any means. I think it still may remain a of their own programing? mainstay and CBS may look at it and say, "You know what, I do not view more network involvement as being good for the we may have bigger problems than Dallas right now." creative process. I view it as being harmful to the studios and What about Knots Landing? harmful to the eventual success of the shows. Now, in terms of Knots Landing, I think it's been performing Could you a time when each network would align envision better than it has in four or five years. I anticipate Knots itself with a particular studio, say ABC with Lorimar? Landing being on many, many years to come. I don't think so. I hope not. That's one of the fears of the networks having too much control over the product in that it continues on page 85

FOR 'SCRABBLE,' WORD IS SYNDICATION

Amid early season dismay over the performance of new first -run game shows in the market and speculation that Group W Productions was considering a midseason launch of former network game show, Scrabble, Group W Productions President Derk Zimmerman confirmed that the former .NBC game show is going into syndication for a fall 1991 launch. To convince possibly gun -shy stations to take the show, Group W will be making presen- tations this week playing heavily on Scrabble's network track record and name recognition. Contrary to industry rumors, Zimmer- man says that Group W "always anticipated" making Scrabble a fall 1991 launch vehicle, citing the current weak- ness of scatter advertising markets as "a major obstacle" in selling national barter time for a potential midseason entry. Group W's 'Scrabble' "There is no scatter market right now, and there is just not enough barter sup- 1991 launch will provide the Westing- So far, Orbis Communications is the port to mount a midseason launch," house division a chance to secure quality only major distributor to announce a Zimmerman concluded. Rather, he clearances for a fourth -quarter 1990 up- midseason game show, The $100,000 hopes the extra time before a September front barter sales campaign. Pyramid (BROADCASTING, Oct. 8), as a

Broadcasting Oct 22 1990 Progressing 53 IT'S TIME TO STOP PLAYING "LET'S MAKE A DEAL"

Getting viewers isn't easy. So when you get 'em you can't afford to lose 'em.

But many stations took just such a risk -going for the unproven promises and the deals that went with them.

And their audiences went elsewhere.

# Metered Oct. '89 T.P. Sept'90 % AVg. Markets Avg. DMA HH Shr. Avg. DMA HH Shr. Shr. Loss 044144 Challengers 23 15 11 - 27% Quiz Kids 22 11 8 - 27% Trump Card 24 11 8 27°% Joker's Wild 22 11 9 -18% Tic Tac Dough 21 11 10 - 9%

Preview 22 13 9 - 30% Personalities 23 10 8 - 200/0 Instant Recall 22 15 12 - 20%

Source: NSI Overnights. all available telecasts, 9/3 -21; Oct. '89.

NSI: Nov. '89 for Tamoa & Portland. STAY WITH A WINNER!

STATIONS THAT HAVE REPLACED FAMILY' FEUD WITH UNPROVEN PROGRAMS HAVE LOST SIGNIFICANT AUDIENCE SHARES.

DMA HH Shares

SEPT. '90 OCT. '89 FEUD'S New Shows FEUD Advantage

12 16 +33 °'^

STATIONS THAT HAVE STAYED WITH FAMILY FEUD AVERAGED A CONSISTENTLY STRONG DMA HH SHARE

A MARK GOODSON PRODUCTION

LBS COMMUNICATIONS INC. New York (212) 418 -3000 Los Angeles (213) 859 -1055 In Its Third Year And Still A Winner Chicago (312) 943 -0707 National Advertiser Sales Bank On Performance, Not Promise TVH=RIZONS a ervmsioo of LBS CommuNW onns Inc

Source: NSI Overnights, 9/3 -21; Oct. '89. ©1990 LBS COMMUNICATIONS companion piece to its currently running "Group W was probably smart to wait it clearances than other veterans like Jok- Joker' s Wild. However, Joker's Wild out for better time periods," said John er's Wild and Tic Tac Dough got." and the four other new game shows this von Soosten, vice president, rector of Seven weeks ago, Group W shot a season (The Challengers, Trump Card, programing, Katz Communications. "It pilot hosted by Steve Edwards, who also Quiz Kids Challenge and Tic Tac doesn't help [Group W] any to try to put hosts KABC -TV's AM Los Angeles talk Dough) have been performing worse Scrabble on stations that are third- or show. Zimmerman says screenings will than anticipated. In a number of cases, fourth -rated in the market with game be on Group W's agenda at the upcom- over the last three weeks, stations have shows that have been bombing. It just ing 1991 National Association of Televi- been downgrading or pulling several of doesn't make sense to take time slots by sion Program Executives (NATPE) con- these shows to opt for a veteran game default on stations that may already be vention (Jan. 14 -18) which will be held show product like LBS Communica- poorly rated in the market. A household in New Orleans and that the show is tions' Family Feud and Warner Bros. name doesn't guarantee success...Scrab- being offered on an unspecified cash - Domestic Television's Love Connection. ble will have to slug it out for better plus- barter basis. -ME

WORLDVISION EXPANDS WITH EYE ON FIRST-RUN SHOWS Company plans to develop product for markets beyond syndication, including cable become involved in international co-production deals and supply more theatrical films

Worldvision Enterprises Inc. an- tanus. "We're open to a lot of WHDH -TV Boston, since June 1985. Mi- nounced a restructuring and opportunities." chael McMurray, former research man- expansion of its marketing di- Worldvision's marketing division is ager at Worldvision, was appointed to vision last week, as part of its efforts to also expanding its research department. assistant director of research, and Mary- become more involved in the area of Jacqueline Comeau, named vice presi- beth Strambi, named research analyst, first -mn programing. Don Micallef was dent, director of research, had been vice was with TeleRep Inc. as a research appointed to the newly created position president, research, at the CBS affiliate analyst /market specialist. ató of vice president, program development, from his current position of vice president, research and development. "Up to this point, we've been operat- 'TINY TUNES' NUDGES TALE SPIN ing kind of lean," said Gary Montanus, senior vice president, marketing, "and Warner syndicated animated entry records first we want somebody to really concentrate weekly win against Buena Vista show on program development. Don's charter is to go out and take a good look at the In an ongoing battle of two major "temporary aberration" resulting from marketplace, as well as spend time with studios' newest animated children's CBS's daytime airings of the American the production community, and marry entries, Warner Bros. Domestic and National League playoff series in the two together." Television's Tiny Toon Adventures for major markets where she said the top Worldvision intends to develop first - the first time this season took a week 12% of weighted metered market aver- run product for markets beyond syndica- from Buena Vista Television's previous- age was influenced by adults watching tion, including cable. The company will ly unbeaten Tale Spin, with a weighted the playoffs in New York and Chicago. also become involved in international metered market 4.8 rating / 12 share On New York's WPIX -TV, Burns said the co- production ventures, and "move in (NSI) to 4.7/12 for Spin (for the week program averages a 17 share but last in a larger way" than before, as a sup- beginning Oct. 8). Tale Spin still leads week averaged a 12 share. plier of theatrical films, Montanus said. the five -week seasons -to-date race with Rosenbloom said Tiny Toon has dis- Worldvision expects to announce this a 5/13 to Tiny Toon's 4.5/12. played an overall 12% rating and 9% week the signing of a deal with a group Although it was the thinnest of mar- share gain since its premiere, largely due of independent stations, comprised of gins-one -tenth of a rating point- to its "wider skewing" appeal with WTBS(TV) Atlanta and stations owned by Warner Bros. senior vice president of teenagers. Most children's animated Tribune, Gaylord and Koplar, for a research, Bruce Rosenbloom, said Tiny programs, according to Rosenbloom, package of 24 theatrical films. Titles Toon has shown continued growth, es- may reach 12% teen composition, but he include The Running Man, A Nightmare pecially with teens, while Tale Spin has says Tiny Toon's teen composition has on Elm Street IV, and Ironweed. A deal experienced continued erosion over its topped 15 %. Buena Vista's Burns noted for a second package is also in the first five weeks. that in four (Minneapolis, Sacramento, works, Montanus said. As the last half-hour anchor of the Indianapolis and Cincinnati) of five me- An announcement regarding several two -hour Disney Afternoon block, Tale tered markets where both go head -to- first -run series is also expected within Spin's premiere (Sept. 10) week 5.3/14 head, Boston is the only market that the next two weeks, Montanus told average has declined each week to its Tiny Toon's 3.2/9 (on wLVI -TV at 4:30 BROADCASTING, among them an interna- latest 4.7/12, which has represented p.m.) beat Tale Spin's 3.1/8 (on WSBK- tional co- production. Worldvision is I I% rating and 14% share losses. How- TV) during the week of Oct. 8. "The also exploring the possibility of launch- ever, Buena Vista Television's Joanne real proof in the pudding will come after ing series in the spring, "taking nontra- Burns, executive director of research, the November sweeps are completed," ditional routes, perhaps," said Mon- attributed Tale Spin's drop -off to a she said.

56 ropr,ig ltreadendiM Od 22 H!ó RATINGS ROUNDUP

NBC widened its lead slightly over ABC in week four of the decisive game six was second in the first hour of prime time new season, winning the week with a 13.7 rating 23 share. but rallied in the late innings to give CBS a win for the night. ABC averaged a 13.2/22 and CBS had a 12/20. CBS was not Cheers (22.2/35) was the top- ranked show for the week, helped by its coverage of baseball playoffs. Game four on followed by Roseanne (20.3/30). The premiere episode of Tuesday (Oct. 9) finished in third place, while game five the Fox's The Simpson's on Thursday night, finished tied eighth following night finished second. On Friday (Oct. 12) the overall with Who's the Boss just behind Cosby.

Week 4 Oct. 8-0d. 14

I st column tells rank, 2nd column tells posiaon compared to last week: V-Down in rank from last week, A-Up in rank from last week, - Premiere broadcast. 3rd column tells rating, 4th column tells network, 5th column tells show.

1 22.2/35 N Cheers 30 14.2/25 N Hunter 59 9.4/17 C Wed. N.L. Pregame 2 20.3/30 A Roseanne 31 14.1/23 A Defense /Married Man 60 9.2/14 F Get A Life 3 20.0/32 N A Different World 32 13.8/21 F Married...With Children 61 9.1/16 N Midnight Caller 4 19.5/31 N Lucky /Chances, Pt.3 33 13.6/22 N Dear John 62 A 9.0/16 N Quantum Leap 5 19.2/31 A Amer. Funniest Videos 34 13.5/25 N Carol & Company 63 8.9/17 A Twin Peaks

6 18.9/34 C 60 Minutes 35 13.4/22 A Macgyver 64 8.8/15 C Tues. N.L. Pregame 7 18.5/29 N Cosby 36 13.2/24 A 20/20 65 8.5/14 F Good Grief 8 18.4/29 F Simpsons 37 12.9/21 C Tues. N.L. Championship 65 8.5/15 A Life Goes On 8 18.4/30 A Who's the Boss? 38 12.8/24 N Law And Order Prey. 67 7.9/16 N Parenthood 10 18.0/32 N Empty Nest 38 12.8/21 A Married People 68 7.8/15 C Top Cops Spec. 10 18.0/28 A Head Of The Class 38 12.8/22 A Perfect Strangers 69 7.6/14 A China Beach

12 17.9/28 A Amer. Funniest People 41 12.7/20 A Movie Spec.:Columbo 70 7.3/14 C Flash Spec.

13 17.3/28 N Matlock 41 12.7/21 N Movie:Perfect Murder 71 6.7/12 A Cop Rock 14 17.2/26 C Country Music Awards '43 12.6/20 C Murder, She Wrote 72 6.6/11 F Parker Lewis 15 17.1/27 A Doogie Howser, M.D. 44 12.4/19 N Ferris Bueller 73 6.5/10 C Dark Avenger 15 17.1/26 N Lucky /Chances, Pt.2 45 12.2/19 N Fanelli Boys 74 6.3/10 F Beverly Hills, 90210 17 17.0/29 A Monday Night Football 46 11.3/20 A Going Places 75 6.2/12 C Hogan Family 17 17.0/28 N Unsolved Mysteries 46 11.3/18 C Uncle Buck 76 6.0/12 C Family Man 1916.9/11 N Golden Girls 48 11.2/20 N Night Court n 5.9/10 F Amer. Most Wanted 77 Lifestories 20 16.7/27 A Growing Pains 49 1 1.1/18 C Murder Times Seven 5.9/9 N 21 16.6/25 A Coach 50 11.0/18 F In Living Color 79 5.8/11 F Cops

22 16.0/26 N Grand 51 10.9/18 A thirtysomething 80 5.4/11 F Totally Hidden Video 22 16.0/26 A Wonder Years 52 10,7/21 N American Dreamer 81 5.3/10 F True Colors 24 15.5/28 A Full House 53 10.5/20 A Primetime Live 82 4.7/8 N Hull High 25 15.2/27 C Fri. N.L. Championship 54 10.1/18 N Wings 83 4.2/8 F Haywire 26 15.0/26 A Family Matters 55 10.0/16 F Babes 84 4.0/6 F Movie: Off Limits 27 14.5/24 C Wed. N.L. Championship 56 9.9/19 N Working It Out 85 3.9/7 F DEA 28 14.4/22 C Major Dad 57 9.5/19 C Fri. N.L. Pregame 86 3.6/6 F American Chronicles 29 14.3/23 N Fresh Prince Of Bel Air 57 9.5/18 A Young Riders 87 3.3/6 F Against The Law

FREEZE FRAMES: Syndication Scorecard ` Week ended Oct. 7

Rank Program (Syndicator) Rtg Stns Covg 8 Wheel of Fortune, wknd. (King World) 6.4 170 74 1 Wheel of Fortune, syn. (King World) 13.0 219 97 9 Donahue (Multimedia) 5.9 225 96 2 Star Trek: Next Generation (Paramount) 12.3 234 98 10 Inside Edition (King World) 5.1 118 78 3 Jeopardy! (King World) 11.6 210 96 11 Tale Spin (Buena Vista) 4.6 170 96 4 Entertainment Tonight (Paramount) 8.4 159 95 12 Tiny Toon Advent. (Warner Bros.) 4.5 149 90 5 Oprah Winfrey (King World) 7.8 209 96 13 Chip 'N' Dale (Buena Vista) 4.4 182 97 6 Cosby Show (Viacom) 7.7 201 97 14 Superboy (Viacom) 4.2 186 92 7 Current Affair (20th Century Fox TV) 7.1 186 94 14 Teenage Mutant Ninja Turtles (Group W) 4.2 154 91

Nieken weekly pocketpiece Source: Nielsen and Broadcasting's own research.

Broadcasting Od 22 1990 Programing 57 HABIt)

ADVERTISING AGENCIES LOOK TO RADIO JWT and Backer Spielvogel establish groups to create advertising specifically for radio For the second time in less than two Lenz, our chairman, and Charlie print and wind up doing radio like a years, a well known advertising agency Green, our creative director. We were stepchild." "I've often thought that it has decided to give radio creative more doing good radio but they said we might be a good idea to put together a prominence in- house. J. Walter Thomp- could make our radio even bett-r," dedicated radio group within the agency son/West, Los Angeles, has announced said Grabenstein. With that idea, the to offer as a service to our clients and to it will establish a group within the agen- firm established the radio task force those who may want to come to us for cy dedicated exclusively to producing and asked Grabenstein to head the ef- radio alone," said Lane. His experience radio copy. New York -based Backer fort. as a copywriter has taught Lane that Spielvogel Bates (BSB) established a "If you have been in the big agency radio copywriting is "a particular art "radio task force" in May 1989 for the business as long as I have been," said form." same purpose. Bill Lane, executive vice president, J. Lane solicited the advice of Mike Gal- Chris Grabenstein, vice president Walter Thompson/West, "you know lagher of the firm's San Francisco of- and senior copy writer, said the idea there is an ever -present rap against agen- fice, whom he considers "one of the came up at one of the firm's annual cies -that they concentrate a whole best in the business." Gallagher was meetings. "The idea came from Bob bunch on television, do pretty good on eventually tapped to head the radio effort for the firm. Concurrently, Arthur Quinby, senior vice president and director of marketing, Health and Tennis Corp., a subsidiary of the Bally Manu- facturing Corp. and BSB client, approached Lane about doing the company's radio "a little bit differently." The moment seemed ripe for the launch of the radio group. "It was the impetus for bringing something to fruition." The members of the radio team have not yet been designated, said Lane. The project will grow with the amount of business it reaps, he said. "Gallagher will probably handle the first thing himself," Lane said. "We are not going to build in anticipation of business; we will build as the numbers and interest grow." The thrust of the radio effort, said Lane, will be to produce copy that "is on the edge of what radio is doing." The company plans to offer the special team to clients but will not push it on them. The firm will continue to offer radio in the same manner it has in the past. "We FIRST IN SERIES are not going to say, 'Look, you've been happy before, but here is a whole new CBS Radio's CBS Hispanic Radio Network was formed this year to broadcast idea.' I'm not going to say, 'Boy, your select Major League Baseball games in Spanish. This year's All -Star Game, radio is no good so we are going to do playoffs and World Series, plus special feature programing, have been avail- this.' We will operate only at their invi- able to U.S. and Latin American audiences. tation," Lane said. Sharing the broadcast booth for the CBS Hispanic Radio Network's inaugu- When a client opts for the special ral World Series broadcast are (l -r): Armando Talavera, general producer, pre - radio team, the firm will lay down a few post -and in -game interviews; Billy Berroa, play -by -play, color analyst; Gusta- simple rules, said Lane: "Give us the vo Lopez Moreno, play -by -play, color analyst; Jaime Jarrin, play -by- assignment, we will go do it and you play /color analyst, and Edgar Perea, play -by-play /color analyst. will put it on the air. There aren't going to be people allowed to come in and se Rodio Broadcasting Ott 22 1990 "SAIN helps mejo make more money..,

...with a superior programming product that allows me to focus on marketing my station to listeners and advertisers. I'm also able to eliminate costs that don't contribute positively to the bottom line."

David Smith VP /General Manager WBYU -AM, New Orleans STAR1UIST Broadcaster of the Year 1989 Programs SMN's STARDUST MOR'S GREATEST POP STANDARDS Arbitron Ratings Spring '90 3.9 AQH Share 12+ OF ALL-TIME 7.7 AQH Share 35+ #3 in market Persons M-S, 6a -Mid, MSA

LIVE 10 PREMIUM RADIO FORMATS From

W O S A I [ l l 1 1 E M U S I C N t I R R 800 -527 -4892 clients dictating what it should be instead of letting those "precious few individuals who really understand the medium actually get out there on the edge of things and make people laugh and cry and tap their feet and participate in the medium," he said. Increased participation in the medium has been one of the benefits of the Back- er, Spielvogel radio task force. Graben - stein has seen, over the last year and a half, clients who budgeted radio margin- ally come back and increase their spending as a direct result of the task force's success. "It has worked well and we plan to continue with it," said Graben - stein. At this point, the task force has a team of four writers and two radio producers. J. Walter Thompson will watch the Chris Grabenstein Bill Lane efforts of the radio group carefully, said Lane. "If it is a service that clients want people allowed to come in and rewrite invited in and then clients are going to and we can provide, it will continue to the scripts." The firm plans to put its try to tell us what to do," said Lane. grow," he said. "But if it doesn't work best radio advertising people on the job, "Frankly, that is why radio is in the and clients say, 'We like to do business said Lane. state it is today." In Lane's opinion, the old way,' the group will determine "Our fear is that we are going to get radio advertising suffers from too many itself into oblivion." -u

i JACOR RESTRUCTURING DEBT

Cincinnati -based Jacor Communica- a 9 share point gain from summer 1989. 18 -34 target demographic numbers for tions Inc. announced last week Jacor's Knoxville FM is up; Cincin- CHR- formatted stations. that it had obtained an extension nati is up (an added boost is coming the Jacor's WMJI(FM) Cleveland, an adult for payments due to holders of certain station's way with the Cincinnati Reds contemporary outlet, was also down notes and warrants, as well as for its making the World Series); both Atlanta slightly from year to year. In the sum- commitment to senior lenders to raise stations are up, the Jacksonville, Fla. mer 1990 survey, it posted a 7.1 share $15 million in equity. The group opera- properties remained level, and Denver for persons 12 -plus, Monday- Sunday, 6 tor now has until Oct. 29 to make those was down slightly. a.m.- midnight, down from a 9.0 for the payments, the company said in a press The company's Nashville property, same period in 1989. The station is still release. Concurrently, the company is WYHY(FM), a CHR outlet licensed to very strong in the market, second overall working on restructuring its debt. Lebanon, Tenn., has been moving down in the key demographic of 25 -54, but In the same release, Jacor said it did in the ratings over the last year. Accord- showing a decline from summer 1989's not expect to meet the equity require- ing to Arbitron results for summer 1990, I4.2 share to a 10.4 this summer. ment by Oct. 29 and will be seeking a the station posted a 12.0 share, down Jacor recently sold its rep firm, East- further extension, or the elimination of from 17.3 in the summer 1989 survey. man Radio. to Katz Communications for that provision. The station was down as well in the key $11.75 million (BROADCASTING, Aug. On Oct. 2, the company announced 20). At the time Jacor was involved in that it was ending its agreement to sell UNLOCKING TURNKEY several transactions worth about $70 WMJI(FM) Cleveland and WYHY(FM) Nash- Sheridan Broadcasting Networks million. Among them was the sale to the sale of Eastman, the sale of its ville to LBI Holdings Inc. for $31.25 has formed a promotional division, LBI, million. According to Jacor, LBI had SPM Radio Network (strategic, Jacksonville, Fla., properties to Capstar breached the agreement when it failed to promotions and marketing). Freder- Communications for $13 million, and close the deal in accordance with the ick H. Mattingly, director of adver- the sale of its Knoxville property to the The terms set forth by the agreement. tising and marketing services, will Dalton Group for $11.6 million. last two deals have some snags as well, A cursory look at the performance of head up the effort, and Nilufar Zen - hit not yet the group operator's stations in the rat- ouzi has been named promotion ad- and have closed. Wedneday, ings shows that, overall, Jacor proper- ministrator. SPM Radio is designed Jacor stock closed Oct. ties continue to be strong. Performance to develop "full service, turnkey 17, at 17/8 unchanged from the day be- has been particularly good in Tampa by promotions," according to Jay Wil- fore. Jacor also owns a cable TV system the group's "Power Pig" WFLZ(FM). The liams, president, Sheridan Broad - and the Georgia Network, and has re- station has made impressive gains in the casting Networks. tained Salomon Brothers Inc. to aid in target demographics, posting more than its refinancing. -t

60 Rob Broadcasting Oct 22 1990 BROADCASTERS CHART N.Y. RATING COMPRESSION Just -released numbers show that only 1.8 shares separate top 10 stations in market, which is becoming `4 -share world'

The days of double -digit radio sides to the ratings compression and in- market share by lowering your rates." shares in the New York radio mar- creased competition. On the positive According to WQHT's Dinetz, the sta- ket have long since disappeared. side, it has fueled the station in particu- tion has been a consistent 4 share radio And just- released Arbitron summer lar, and its owner, Group W, in general, station for the last two years. And how numbers indicate the Big Apple is be- to carefully track customer satisfaction. does the Emmis dance outlet, 4 -share coming the "4 -share world" predicted In fact, succeeding in a tight ratings radio station operate in a 4 -share radio by many industry watchers. In the 12- marketplace, said Davis, boils down to marketplace? "We just stick to what we plus, Monday- Sunday, 6 a.m. to mid- serving the customer-be it the station do best," he said. "We know what we night results, only 1.8 shares separate listeners, the advertisers, or the station are going to play, we know what type of the top 10 stations in the market -all employes. "That means making sure promotions we are going to do, we don't falling between 5.5 and 3.7. that we are all singing out of the same worry about what anyone else is doing. According to Maurie Webster, presi- hymn book -in programing and sales We are strictly dance, we play very, dent of New York Market Radio Broad- and promotions," he said. "It makes us very few ballads," he said. That factor, casters Association (NYMRAD), the in- a stronger radio station." said Dinetz, combined with a sharp sales creasingly small separations in the 12- He also believes the highly competi- team, has allowed "Hot 97," as the plus category are not important. tive market has made the station more station is known, to maintain strong "Everyone looks at the demos," said willing to take risks. "We are revisiting sales. Webster. In the demographic categories, policies and procedures and revenue To some degree, use of qualitative the separation tends to be greater due sources that a couple of years ago we numbers, is still lacking at the agency largely to the reduced number of stations may have walked away from," he said. level, said Dinetz. "The buyer's job, on in individual categories, versus the 12- On the negative side, Davis sees sta- a lot of levels, is to just get the buy at plus group. tions changing their strategies, both for- the best possible price," he said. He But ratings compression will eventu- matically and from a sales stand- point. would like agencies to look more at ally spread to the demographic catego- "The temptation is to get into a "format trend figures as well. ries as well, as the industry continues to du jour" by reflecting the latest trends, As an example, Dinetz cited "Hot fractionalize and shifts its emphasis to he said. "That is something that we just 97's" entry into the market. When it the 25 -plus baby boomers, away from don't buy into," he said, adding that the first signed on, he said, not too many the younger generations. In Webster's well- established, WINS slogan of "Give clients were certain that the Hispanic estimation, it is crucial that "stations us 22 minutes, and we'll give you the audience was going to deliver results. sell (and buyers examine) the qualitative world," is something the station has As time proved that the fastest growing characteristics of a radio station's listen- never changed and would "never toy ethnic group in the New York metro area ers." Said Webster: "It really opens up with." was Hispanic, said Dinetz, the station the opportunity for the stations to go Davis also believes that having too became a "hot commodity." "Hot 97 is beyond the raw numbers and talk about many on -air promotions is risky. "Some a station that has always stayed on fo- the other characteristics of the station." stations are in danger of giving away the cus," said Dinetz. "We have not let Jeff Dinetz, general sales manager, store in an effort to get a small order," other radio stations in this marketplace WQHT(FM) New York, agreed. "The he said. "That tends to lead to the false program this radio station." He added days of 7 or 6 shares in New York are impression that you can increase your that that constancy and quality of pro- definitely over," he said. "Back in 1983 there were seven or eight good FM stations and a couple of good AM's. Now, there are 12 to 13 viable FM stations, all playing to a specific audience." In addition, he said, product on the AM band has changed also, with the addition of co- owned, all -sports WFAN(AM), and the strength of the two news stations in the market, WINS(AM) and wcBS(AM). "Buyers are looking at other things besides compressed average quarter hour shares," said Carey Davis, general sales manager, WINS. "People will look at numbers among format competitors." Another all- important number is cume, said Davis. (wiNs is the highest cuming station in the country, according to Arbi- tron.) Davis sees both positive and negative Carey Davis Nancy Dobrow

Broadcasting Oct 22 1990 graming takes effect above the agency ies outlet. The imminent "4 -share world Dobrow. "Everyone finds a number one level, with the client. "A client does pay only magnifies the fact that we need to position somewhere," she said. WCBS- more for a product that they think is focus on the conceptual sell," said Do- FM is the only oldies outlet in the mar- going to deliver them results." brow. ketplace. The CBS -owned outlet has had Programing constancy and personality Countering the effect of the compres- that format for 18 years. The station is what sells WCBS -FM, said Nancy Do- sion of ratings is a matter of identifying sells its personalities, its history and its brow, general sales manager for the old- the proper niche and owning it, said exclusive franchise, said Dobrow. -tt

RIDING GAIN

SEVENTEEN MORE Point, N.C.; Greenville- Spartanburg, For the first nine months of 1990, S.C. -Asheville, N.C.; Harrisburg - revenue increased 17% to $107.9 Coral Springs, Fla. -based York- Lancaster -Lebanon, Pa.; million from $91.9 million for the Birch/Scarborough Research has Louisville, Ky.; Memphis; same period in 1989; operating expanded its annual Nashville; New Orleans; Norfolk - income was $960,000, compared "Scarborough Consumer, Media and Portsmouth- Newport News, Va.; to $4.5 million and a net loss for Retail Report" into 17 more Oklahoma City; Providence, R.l.- nine months of 1990 was $14.6 markets, beginning January 1991. New Bedford, Mass. and San million, down from $18.6 million. The report, a "single- source, Antonio. multi-stage study" detailing measures of radio, television, GIBSON, GREENFIELD ON MAJOR THIRD newspaper, retail shopping and ABC RADIO product consumption information, Los Angeles-based Westwood will now be available for 54 markets. One financial results for the third Charles Gibson, Good Morning, The report includes more than 450 quarter ending Aug. 31 showed America co -host and former White retail store and product category operating income of $2,489,000, House correspondent, along with ABC News political analyst Jeff measures. compared to $ 1 20,000 for the New markets to be measured same period in 1989. The company Greenfield, will examine the include: Albuquerque; Buffalo, also reported a reduction in its net American electorate and the N.Y.; Charleston- Huntington, loss, to $3.1 million, compared to upcoming elections on the W.Va.; Columbus, Ohio; $9.02 million for the same quarter American Agenda Radio Special, Gainesville, Fla.; Grand Rapids- in 1989. Revenue increased by 7.5% Wednesday, Oct. 31 on the ABC Kalamazoo- Battle Creek, Mich.; to $38.7 million, from $36.04 Radio Networks. Greensboro-Winston -Salem -High million in last year's third quarter. Listeners will be able to participate during the one -hour radiocast by dialing an 800 number. ABC Radio said that discussion topics will include "the grassroots movements across America whose purpose is to defeat incumbents," and ballot amendments limiting the number of terms legislators can serve. The special will air on 250 radio stations nationwide.

MORE DUDLEY FOR NPR CHRISTMAS SPECIAL Actor and pianist Dudley Moore will guest host National Public Radio's Christmas Special, SINGING ENDORSEMENT Handel's Messiahat St. Thomas Church in New York. The two - Listeners of classically formatted WNCN(FM) New York raised more than hour program will air in December $2,000 for the Boys Choir of Harlem after hearing that $150 was stolen from on member stations. The the group's offices. Donations are still coming in, the station said, adding that performance will be presented by a the Sony Corp. contributed a compact disk player. Pictured above at the WNCN men and boys choir, and the studios (l -r): choir members Tracey Sydnor and Tyree Marcus; the choir's Concert Royal of New York with general manager Horace Turnbull; representatives of the Sony Corp. Leslie soloists Jane Adler, Johnson Gaffney and Shari Faber, and WNCN's morning personalities Elliott Forrest, Flucker, Marke Bleeke and Nathaniel Candice Agree and Warren Dean. Watson under the artistic direction of James Richman.

62 iodo Ireedusfip Oct 22 1990 BUSI1 F88

THE CHANGING FACE OF HOLLYWOOD Foreign ownership of Hollywood studios is increasing; growing demand for programing overseas may be one of main reasons for appeal to non -U.S. companies

The news that MCA is "in talks" chase of Columbia Pictures allows the company is working on compact disk - about a possible acquisition by electronics company to put the studio's laser disk combination players. Matsushita, a Japanese consumer film library onto 8 mm video, videodisk It could be years before one can tell electronics company, has again put the and high- definition media and possibly whether the synergy factor pans out, but spotlight on foreign ownership of Holly- restrict usage of its product to its own industry analysts agree that companies wood. During the last five years two hardware. such as Sony and Matsushita are pre- major studios (20th Century Fox and Said Chris Dixon, media and enter- pared to wait. Said Shearson Lehman Columbia) have merged with foreign tainment analyst at Kidder, Peabody: Brothers analyst Ray Katz: They are companies, and another one- "Consumer electronics continue to drive very happy to sit and wait a decade for MGM/UA-is on the verge of doing so the marketplace. In order to continue to the investment to pay off." Added Dix- with the French film company Pathe promote new products these companies on: "Matsushita recognizes that oppor- Communications. There have been sev- want to have access to the software and tunities like this only occur every 30 eral mergers of smaller TV and film control it." Sony, Dixon added, is driv- years. Matsushita may be willing to pay companies. en by its negative experience with the or justify a higher price than many other Should the MCA -Matsushita and Beta home video recording system. De- competitors in today's tight credit mar- MGM -Pathe mergers go through, four spite Beta's superior quality, it was driv- ket. ' of the eight major Hollywood studios en out of the marketplace by the VHS Foreign companies are not the first to would be foreign- owned. Those four format developed by Matsushita and merge hardware and software. RCA studios produced 24 shows, or 26.6% of Sony may have wanted to buy CBS Re- owned NBC and produced televisions as prime time television this fall. When cords and Columbia as a way of avoid- did CBS. Fox, whose parent company News ing that experience. The question, ac- Investing in studios that only produce Corp. is incorporated in Australia, is cording to Dixon, is not "Do I need television or only produce film is seen as added in, that figure jumps to almost 'Raiders of the Lost Ark' to sell my 32- riskier than investing in movie /television 33 %. Of the three remaining "big" stu- inch color TV set ?" but, "Do I have studios. Two years later, many program- dios- Disney, Paramount Communica- access to a digitally mastered library, ing executives and industry analysts feel tions and Orion Pictures -the latter two meaning that I can rapidly develop a that TV South overpaid for MTM. Said have often been the subject of takeover product that can be distributed through one programing executive: "Movies rumors. the newest technology to the consumer have great old lives while television The growing demand for programing market ?" shows have a high value for the first 10 overseas is probably one of the main Another company banking on synergy or 15 years. There are very few shows reasons that studios appeal to foreign may be Pioneer. The electronics compa- like The Honeymooners or / Love Lucy companies. There are currently about 80 ny is a leading manufacturer of laser that have lives greater than 15 years." European stations and 400,000 hours of disks-which may be making a come- The networks are hoping that these programing on them. And those num- back in the future -and has first refusal mergers, especially where foreign com- bers will grow with the increased inter- rights to Carolco titles. Currently the em/nues on page 65 est in programing Eastern Europe, the Far East and South America. NBC has HOLLYWOOD'S FOREIGN INVESTORS projected that in 1989 international TV program sales totaled $1.7 billion and Foreign Owner Programer % Ownership Date C."-" Businesses

that total sales could reach $4 billion by Pathe Comm.' MGM /UA 100% 1990 $3.3 billion TV, film production 1995. The eight studios, NBC said in a Pioneer Carolco 10% $60 million Film prod., TV document filed at the FCC, control 80% Canal Plus Carolco 5% $30 million Orbis Comm. of the revenue from foreign syndication. GoGl Comm. Fox/Lorber 58% $2.7 million TV -video dist. Although the prospect of American Sony Columbia 100% 1989 $3.4 billion TV, film production movie studios being owned by foreign Thames Television Reeves Comm. 100% $89 million TV production companies bothers the networks, what Australian Investment Barris Industries 24.4% $35 million TV, film production

may bother them more is the prospect of TV South MTM Entrprs. 100% 1988 $320 million TV production

any consumer electronic company own- Sony CBS Records 100% 1987 $2 billion Record producer

ing a studio because of the so- called Bertelsmann RCA Records 100% 1986 $330 million Publishing, records synergy factor between a studio's soft- News Corp. 20th Century Fox 100% 1985 $575 million TV, film production ware and a consumer electronic company's hardware. 'Due to dose this week; For example, Sony's $3.4 billion pur- komiaeslins Od 92 H90 Business 63 ('HA1GI \G IIANDS This week's tabulation of station and system sales ($250,000 and above)

KKWM(FM) Dallas Sold by AnchorMedia Stations were acquired in June 1987 for Group to Cox Enterprises for $15.1 million PROPOSED STATION TRADES $1.4 million ( "Changing Hands" June 20, cash at closing. Station was acquired in 1987). Seller is receiver for Falls By volume and number of sales Great January 1987 with KRQX(AM) Mexia, Broadcasting Co. Inc., headed by John D. Tex., for $20 million. Seller is headed by Last Week: Mattus and Toni Fraser. Mattus has inter- Alan Henry. Buyer is headed by Mike AM's $691,000 4 ests in Idaho Broadcasting Co., licensee of Faherty and has interests in WSB- AM -FM -TV KLCI(FM) Nampa, Idaho, and KKLR WHIO-AM-TV-WHKO( FM FM's $19,525,000 5 Atlanta; ) Dayton, Broadcast Co., licensee of KTNT(FM) Ed- Ohio; WSOC-AM -FM (FM) Charlotte, N.C.; AM -FM's $750,000 1 mond, Okla. Buyer is headed by Howard WPXI(TV) Pittsburgh; KTVUITV) Oakland, TV's $0 0 Doss, Derek Parrish and Jack Whitley, and Calif.; WKBDITV) Detroit; KFI(AM)- KOSTIFM) has interests in WNTx -AM -FM Portsmouth, Total $20,966,000 10 Los Angeles; WCKG(FM) Chicago, and Ohio, and KGRC(FM) Hannibal, Mo. WFTV(TV) Orlando, WIOD(AM)- WFLC(FM) Year to Date: KMON(AM) has country format on 569 khz Miami and WSUN(AM)- WWRMIFM) Tampa - with 5 kw day and 5 kw night. KMON(FM) St. Petersburg, all Florida. KKWM has soft AM's $89,129,068 331 has CHR format on 94 mhz with 36 kw adult contemporary format on 97.9 mhz FM's $456,517,626 215 and antenna 470 feet above average ter- with 100 kw and antenna 1,680 ft. above rain. Broker: Chapman Associates. average terrain. Brokers: Questcom Radio AM -FM's $338,010,640 188 WIXE(AM) Monroe, N.C. Sold by Mon- Brokerage Inc. and Gary Stevens & Co. TV's $792,841,900 81 roe Broadcasting, Inc. to Monroe Broad- !MON-AM-FM Great Falls, Mont. Sold Total $1,676,499,234 715 casting Inc., for $250,000 in stock pur- by Kent A. Borglum to Portsmouth Broad- For 1989 total see Feb. 5. 1990 BROADCASTING. chase agreement, including $10,000 casting Corp. for $750,000 cash at closing. escrow payment and $15,000 payment upon FCC approval. Principal and interest at 10% will be paid over 15 years starting in September 1991. Seller is headed by Joe N. Ross, Paul J. and Janet Helms, Bruce H. Griffin Jr. and Ray Atkins. Buy- er is headed by James E. Reddish, Archie W. Morgan, David and Joan Hinson, and Eleanor Gardner Randall. and has no other CLOSED broadcast interests. WIXE has country format on 1190 khz with I kw day. For other proposed and approved sales see SINCE THE NAB! "For the Record," page 82. MAJOR THIRD In today's marketplace, a deal doesn't count if it won't close. Since the NAB Los Angeles -based Westwood in Boston, Blackburn & Company has dosed over $36,000,000 in deals One financial results for the third including: quarter ending Aug. 31 showed operating income of $2,489,000, WLVH -FM, Hartford, CT WTRG -FM, Raleigh, NC compared to $120,000 for the WMJJ -FM, Birmingham, AL KQFX -FM, Austin, TX same period in 1989. The company also reported a reduction in its net Today more than ever, you need the best. You need the stability and loss, to $3.1 million, compared to experience of Blackburn because you want the deal closed. $9.02 million for the same quarter in 1989. Revenue increased by 7.5% to $38.7 million, from $36.04 million in last year's third quarter. For the first nine months of 1990, Bu\cKBurNEbMpiy revenue increased 17% to $107.9 I N C O R P O R AT ED million from $91.9 million for the same period in 1989; operating Media Brokers Appraisers Since 1947 e income was $960,000, compared to $4.5 million and a net loss for nine WE BROKER BROADCASTING'S BEST months of 1990 was $14.6 million, down from $18.6 million. Washington New York Atlanta Chicago

64 Business /Changing Hands Broadcasting Od 22 1010 Continued from page 63 it. The Motion Picture Association of panies are involved, will lead to the re- America (MPAA) said that as far as it moval of the financial interest and syndi- knows, there are no rules preventing cation rules. FCC Chairman Alfred American companies from having for- CLOSED! Sikes has said that he does not want a eign interests. However, there may be "global market that consolidates away foreign laws that prohibit or limit studios from the U.S., especially considering and/or networks from having an interest. The sale of KVOR /KSPZ that [program production] has been an As for the networks, co- production or (FM), Colorado Springs, area of great strength" for the U.S. involvement overseas is far less attrac- Not everyone sees it as an "us -ver- tive. Said Ellen Agres, NBC's vice pres- CO, to Unistar Broadcasting sus -them issue." As Kidder Peabody's ident, legal policy and planning: "We Corp., C.T. Robinson and Dixon said, the issue is not whether it can do it, but we have to tie ourselves is foreign- owned, but rather: "In a like a pretzel to meet all the require- Nick Verbitsky, co- Presidents, highly concentrated distribution struc- ments of the rule. We think American from Penn Communications ture, why should one participant be networks are logical co- production part- excluded ?" ners for foreign companies." Either Corporation, Richard Penn, As for the converse -American com- way, it appears that for now the net- President, for $2,700,000 panies owning or having interest in for- works will continue to have to wait for has closed. eign studios -no one seems to discuss their "level playing field." Elliot B. Evers Broker REDEALING DEBT'S DECK AT PRICE COMMUNICATIONS Media company seeks exchange of bonds to reduce cash interest payments as it faces near -term liquidity crisis Providing the Broadcast Indus- try with Brokerage Services Adeteriorating cash position is repurchase the debt with "cheaper" dol- Based Strictly on Integrity, forcing Price Communications to lars. However, inflation barely rose and Discretion and Results try to restructure over $280 mil- while interest rates did increase, the lion in debt. Last week, the New York - worsening financial markets had a great- company told based communications er impact on the station transaction mar- RANDALL E. JEFFERY bondholders it would seek to exchange ketplace. 407- 295 -2572 new securities for the existing debt secu- Price was relying on the health of that rities. Even the substantial reduction in marketplace to be able to resell broad- ELLIOT B. EVERS cash interest proposed under the plan casting properties at a profit, using the 415-391-4877 would still be more than the company proceeds, in part, to retire debt. But BRIAN E. COBB could meet without selling more as- buyers willing to pay the cash Price CHARLES E. GIDDENS sets -which currently include three sought were few and the high profit of 703-827-2727 NBC affiliate TV stations, three AM's recent divestitures such as the sale of and three FM's. A roughly $50 million radio stations to Fairmont Communica- bank loan secured by many of the com- RADIO TELEVISION BROKERAGE in the and pany's subsidiaries is not included FINANCING APPRAISALS proposal. Neither the restructuring proposal nor the reasons for it were a surprise to those who follow the company ( "Closed Cir- cuit," Aug. 27) started in 1981 by Rob- ert Price, president. Although predominantly a broadcast operation -50% of 1989 revenue came from television and 14A4 radio stations -the company's current status is due largely to financial bets that did not work out. One of those bets underlay the bor- MEDIA VENTURE rowing of $375 million in public debt at PARTNERS a blended interest rate of about 14%. The financings, in 1985 and 1986, as- WASHINGTON, DC sumed a higher rate of inflation that, ORLANDO while not hurting and maybe helping TV SAN FRANCISCO station revenue, would cause interest rates to rise and allow the company to Robert Price

Maadcasfing Oct 22 1990 Muas os tions (BROADCASTING, June 5, 1989) and corporate debt securities (many of bondholders would have the right to was mostly in the form of seller's paper them issued by other media companies) convert the debt into stock, at a price of which does not help Price's liquidity. whose values have since been pounded. $II per share. If exercised, it would Cash flow from ongoing operations cov- In the first half of the year. the company give them 55% of the company's com- ered less than half the company's cash saw a $4 million decline in the value of mon stock. interest expense. its securities portfolio and, in the three With the stock selling early last week In 1990, one additional financial bet months ending in September. a further at fifty cents, there was clearly skepti- hurt the company -its ability to manage $7 million (unrealized) loss will be re- cism about the company's viability. But the liquid assets which had, at the begin- corded. Price himself, an acknowledged per- ning of the year. stood at more than $75 If bondholders accept the Price ex- suader who raised $50 million in con- million. At least once before, in late change offer most of them would, on vertible debt at a time when there was a 1987, Price had shown prescient market average, take a more than 50% cut in large short position in the stock, remains timing and earlier this year securities interest, which would, at least in the unbowed; the exchange offer, in fact, have mostly been in "cash, treasury near future, likely be paid with addition- develops a situation which would allow bills and cash equivalents." But there al securities, rather than the cash they him to raise an additional $75 million to was still more than $30 million in stocks currently receive. A majority of the $100 million. -I,

CAPITAL SPENDING FOR 1991: TECHNOLOGY'S PRICE Plant and equipment spending dictated by replacement needs, while economic uncertainty reins in expansion

Capical spending by TV station owners may not greatly exceed levels of recent years and may actually decline in real dollar terms if those TAL EXPENDITURES group owners commenting last week are BY GROUP OWNERS representative of the industry. Spending (in thousands of dollars) plans vary, but many said the current economic uncertainty and consequent revenue uncertainty is a factor. News- 1987 1988 1989 room renovations, news sets and equip- HARRIS ment continue to command a big share Cosmos $6,806 $4,340 S4,268 of capital budgets. Heritage Media N/A 2,190 2,036 The terms "capital spending" and LIN' 3,917 6,219 11,694 "additions to property, plant and equip- McGraw -Hill 2,905 4,610 4,399 ment" include everything from buying Multimedia' 3,049 3,529 6,789 cars for station use. to installing new air Post -Newsweek 5,999 7,381 8,260 conditioning systems to a buying satel- Pulitzer' 3,510 5,207 5,462 lite uplink. Economic uncertainty will SCI -TV N/A 8,786 9,460 impact greatest on any expenditures that Scripps Howard' 7,065 8,529 4,970 do not improve a station's on -air look, Times Mirror 3,775 3,673 6,189 said Buck Perry, a consulting engineer United Television with Moffet, Larson & Johnson: "Items 3,316 3,852 2,830 that don't add pizazz, such as a transmitter. get deferred." *Iv AM aft. Those groups contacted about their 'Broadcasting segment is predominantly television, 1991 plans include group owners, Mid- but also includes radio or other media. west Television, H &C Communica- tions, Cosmos Broadcasting, United Television, Gaylord Broadcasting, Burnham Broadcasting and Multimedia Scripps Howard said that "capital ex- H &C's WESH(TV) Daytona Beach and Broadcasting. Capital spending plans for penditures [for 1990] are expected to Media General's WJXT(TV) Jacksonville, the current year were indicated by some be...$8 million for broadcasting," sub- all Florida. publicly -held companies in their annual stantially above the 1989 level but below But industry-wide new studio con- reports issued earlier. Outlet Communi- 1988 (see chart). Variations from year to struction is being depressed because the cations said it planned to spend approxi- year are not surprising, since big- ticket FCC has not been granting UHF-TV mately $2 million in 1990, equal to last items such as studio construction or an- construction permits pending resolution year. A report being issued by the Con- tenna cause budget bulges followed by of the high- definition television format ference Board this week shows first -half dips. New studios have recently been question. That issue, HDTV, is also capital expenditures by manufacturers completed or are under construction at probably delaying purchases of transmit- down 8% from the 1989 period. Gillett Holding's WTVT(TV) Tampa, ters and some other equipment, said

Bsstsuss Broadcasting Oct 22 1290 FOCUS ON FINANCE

Media stocks were generally flat or down last week, with fourth straight week of increase, up r1/4 to 101/4. Most publi- latter matching market averages that also declined. Earn- shing/group owner stocks were flat or down. After oil -based ings reports began to appear with some stocks reacting nega- markets kept it afloat, A.H. Belo fell 9% last week, perhaps tively, even when advance warnings had been given. Such because of "sell" recommendation from Morgan Stanley. stocks included CBS, off 3% from prior Wednesday (Capital News Corp. continued fall, off 19 %, to $8; company will hold Cities /ABC was down similar percent) and C -Cor, off 20%, to annual meeting tommorrow, Oct. 23 in Adelaide, Australia. 41/4. Westwood One increased /N,' to $2, after reporting sharp- MSO stocks were all down except one, Jones Intercable. ly reduced losses, while other small -cap leveraged stocks with Particularly hard hit were some leveraged issues, such as little room to fall also increased, such as Telemundo, up I/4 to Adelphia, down 21 %, and Cablevision Systems, down 10%. 31/2, and Great American Communications. up 1/4 to 13/4. Not Also off was cable programer, Turner Broadcasting, down

making reversal was Price Communications, which announced 1 6%. Directors of Home Shopping Network doubled share restructuring proposal (see page 65) and lost full point to 5/8. repurchase authorization to $20 million. Among deal stocks, Orion Pictures announced higher net income, and showed MCA was up 3 %, to $57; MGM gained '/2, to 141/4.

Market Market Closing Closing Capitali- Closing Closing (apilali- Wed Wed Net Percent P/I ration Wed Wed Net Perrent Pit ration Oct 17 Oct 10 Change Change Ratio1000,000) Oct 17 Ott 10 Change Change Ratio (000,000)

BROADCASTING BROADCASTING WITH OTHER MAJOR INTERESTS

aBHC) BHC Comm. 40 7/8 43 - 2 1/8 -04.94 -7 1,197 N (BLC) A.H. Belo 29 5/8 31 5/8 - 2 -06,32 25 553 DCCB) Cap. Cities/ABC 436 450 5/8 -14 5/8 -03.24 14 7,556 AFL) American Family 13 1/8 12 5/8 1/2 03.96 10 1,068 aCBS)CBS 154 158 1/8 4 1/8 n - -02.60 I1 3,645 O (ACCMA) Assoc. Comm. 17 1/4 18 1/4 - 1 - 05.47 44 321 UCCU) Clear Channel 10 3/4 10 3/4 00.00 -63 61 N (CCN) Chris -Craft 26 1/2 28 1/8 - 1 5/8 -05.77 675 UJCOR) Jacor Commun. 1 7/8 1 7/8 00.00 -I 18 O (DUCO) Durham Corp. 23 26 - 3 - 11.53 I1 194 1:11OSBN) Osborn Commun. 7 7 5/8 - 5/8 - 08.19 -10 48 N (Gd) Gannett Co. 31 3/4 31 3/4 02.41 13 5,016 UOCOMA) Outlet Comm. 12 3/4 13 1/4 - 1/2 -03.77 15 83 N (GE) General Electric 52 5/8 52 5/8 01.20 11 46,763 UPR) Price Commun. 1/2 1 5/8 - 1 1/S -69.23 4 O IGACC) Great American 1 3/4 1 5/8 1/8 07.69 61 ICISAGB) Sage Bcsg. 1 1/2 I 1/2 00.00 -1 5 A (HTG) Heritage Media 3 1/8 3 1/4 - 1/8 -03.84 -7 141 USCRP) Scripps Howard 45 45 00.00 19 464 N (JP) Jefferson-Pilot 34 1/2 33 5/8 7/8 02.60 8 1,232 O SUNNC) SunGroup Inc. 3/4 3/4 00.00 -I 5 N (LEE) Lee Enterprises 21 1/8 21 1/2 - 3/8 - 01.74 12 493 O TLMD) Telemundo 3 1/2 3 1/4 1/4 07.69 -I 79 N (LC) Liberty 41 7/8 43 3/8 - 1 1/2 -03.45 9 327 O TVXGC) TVX Group 9 1/16 9 1/16 00.00 66 O (LINB) LIN 43 1/2 46 - 2 1/2 -05.43 -14 2,234 O UTVI) United Television 28 3/4 29 - 1/4 -00.86 3 312 N (MHP) McGraw -Hill 42 1/2 42 I/8 3/8 00.89 106 2,068

(MEGA) Media General 18 3/4 19 7/8 - 1 1/S -05.66 27 474 ©IMDP) Meredith Corp. 21 1/4 21 1/8 I/8 00.59 -14 390

PROGRAMING EIMMEDCI Multimedia 55 58 - 3 -05.17 16 622 UINYTAI New York Times 18 3/4 IS 3/4 00.00 6 1.428 D NWS) News Corp. Ltd. 8 9 7/8 - I 7/8 - 18.98 5 2,147 aQIATV) ACTV Inc. 2 1/2 2 1/2 00.00 2 1:1(PARC) Park Commun. 14 14 3/4 - 3/4 - 05.08 15 289 O 1ALLT) All American TV 2 2 00.00 3 UIPLTZI Pulitzer Pub. IS 1/4 19 - 3/4 -03.94 7 191 N (CRC) Carolco Pictures 7 5/8 8 - 3/8 -04.68 12 230 13STAUF) Stauffer Comm. 130 130 00.00 48 144 O (DCPI) dick clark prod. 3 1/2 3 1/2 00.00 15 28 ©ITMCI Times Mirror 23 3/4 23 3/8 3/8 01.60 12 3,052 N (DIS) Disney 87 3/8 91 3/8 - 4 -04.37 14 11,619 QTRB) Tribune Co. 32 35 1/2 - 3 1/2 -09.85 10 2,107 O (FNNI) FNN 3 3/16 2 7/8 5/16 10.86 9 57 1ITBSA) Turner Bcstg.'A' 9 10 3/4 - 1 3/4 - 16.27 -60 1,342 A (FE) Fries Entertain. 1/2 11/16 - 3/16 -27.27 2 UWPOI Washington Post 193 1/2 207 1/2 -14 -06.74 12 2,328 A (HHH) Heritage Ent. 3/4 15/16 - 3/16 - 20.00 -1 5 UWXI Westinghouse 26 1/2 27 1/2 - I -03.63 8 7,713 N (HSN) Home Shop. Net. 4 5/8 4 3/8 1/4 05.71 115 417

O (IBTVA) IBS I 1/4 I 1/4 00.00 15 4

N (KWP) King World 21 1/8 22 - 7/8 -03.97 9 802 CABLE

O (KREN) Kings Road Ent. 9/32 9/32 00.00 -1 I A ATN) Arion Corp. 6 6 3/8 05.88 9 El MCA) MCA 57 55 1/4 1 3/4 03.16 21 4,285 - 3/8 - -4 ©IMGM) MGM/UA Comm. 14 1/4 13 3/4 1/2 03.63 -14 727 ,ATCMA) ATC 25 26 3/4 -13/4 -06.54 26 2,726

D(NNH) Nelson Holdings 2 1/8 2 3/4 - 5/8 - 22.72 9 CVC) Cablevision Sys.'A' 11 7/8 13 1/4 - 1 3/8 - 10.37 263

LI(NNET) Nostalgia Net. 7/16 1/2 - 1/16 - 12.50 2 Es CTY) Century Comm. 4 4 1/8 - 1/8 -03.03 .4 261 UOPC) Orion Pictures 10 1/4 9 7/8 3/8 03.79 29 186 UCMCSA) Contrast 8 1/4 8 1/2 - 1/4 -02.94 -5 931 Falcon ©IPCI) Paramount Comm. 34 1/4 36 - 1 3/4 -04.86 23 4.038 UFAL) Cable 9 5/8 9 3/8 1/4 02.66 -7 61 ©IPLA) Playboy Ent. 3 7/8 4 1/8 - 1/4 -06.06 20 72 O JOIN) Jones Intercable 5 3/4 5 1/4 1/2 09.52 -3 71 LI(QNTQE) Qintex Ent. 1/8 1/8 00.00 26 BKRI) Knight- Ridder 39 5/8 40 - 3/8 - 00.93 12 1,988 IQVCN) QVC Network 5 5 1/8 - I/8 -02.43 -13 86 RCI.A) Rogers'A' 9 1/4 9 1/4 00.00 -17 349 URVCC) Reeves Commun. 6 3/4 6 3/4 00.00 -16 85 O TCAT) TCA Cable TV 10 3/8 10 1/2 - 1/8 -01.19 45 251 OIRPICAI Republic Pic.'A' 5 3/8 5 3/4 - 3/8 -06.52 29 23 Li TCOMA)TCI 8 7/8 9 1/4 - 3/8 -04.05 -12 3,159

USP) Spelling Ent. 3 3/ 8 3 1/2 - 1/8 - 03.57 16 I I I ell TWX) Time Warner 67 1/2 72 3/8 - 4 7/8 -06.73 -5 3,879 11121(JUKE) Video Jukebox 4 3/4 4 7/8 - 1/8 -02.56 .36 45 O UAECA) United Art.`A' 10 1/2 11 3/S - 7/8 -07.69 -15 1,474

Viacom 1 UWONEI Westwood One 2 1 7/8 1/8 06.66 -1 29 QVIA) 16 7/8 17 7/8 - -05.59 -20 1,801

Nwtlmlilg Od 22 1990 Business 67 operations in Seattle and Milwaukee, REAPPEARANCE said company president, James Terrell. It was not immediately clear how the Burnham Broadcasting Company has rejoined the Television Bureau of financial markets will affect capital Advertising. The group owner of five television stations left the associa- spending. For well- heeled station own- tion in May 1988 when Burnham Broadcasting man- ers, such spending fits easily within ex- aging partner Peter Desnoes resigned unexpectedly isting credit lines. For leveraged compa- as secretary of the TVB Board (BROADCASTING, May nies, capital items drain needed cash, 23, 1988), apparently disappointed in the organiza- but balance sheet ratios can still be tion's agenda. maintained if the equipment is leased On rejoining the association, Desnoes said: "Our rather than purchased, said William Re- industry needs an organization which has the stated gan, the New York -based regional man- objectives of TVB. The only way we're going to ager for Dana Commercial Credit. Oper- make TVB what we want it to be is to be active ating leases show up instead on the members." The stations, Desnoes added, "can no longer afford to be on the income statement, as does depreciation sidelines." of acquired equipment. Moffet, Larson TVB President Jim Joyella said that the association is "extremely pleased" & Johnson's Perry added that "some that Burnham has rejoined the TVB. Said Joyella: "TVB has made enormous people are looking at lower priced strides in the past year, and we're delighted to have the endorsement of our equipment." objectives and strategy by this important group of television stations." Possible softness in industry spending is being noted in the financial statements Cosmos President James Sefert. fore pressing needs reassert themselves. of equipment manufacturers. Harris For many broadcasters the question of Capital spending requirements also re- Corp. said the June 30 order backlog for capital budgeting is much the same as it flect the working through of format its communications division was $177 has been in the past, deciding what is changes as some station groups are in million, down $70 million from a year necessary versus what can be delayed. the process of switching to Beta or MII ago. And Midwest Communications While United Television has been care- for their news departments or are switch- Corp. said in its just -released annual re- ful about equipment replacement in re- ing to smaller, more sophisticated, cart port that "customers have been postpon- cent years, said Garth Lindsey, execu- machines. Gaylord Broadcasting has ing the acquisition of such [separate tive vice president and chief financial seen its expenditures increase while component] equipment due to the cur- officer, such deferrals can only be un- starting news operations at stations in rent economic slow -down in the broad- dertaken for short stretches of time be- Houston and Dallas and increasing news cast industry." -Or

STOCK INDEX (CONT.)

Morket Market (losing Closing (opitali- Closing (losing (apilali- Wed Wed Net Percent P/E :olio, Wed Wed Net Percent P/E ration Oct 17 Oct 10 Change (honge Rollo 000,000. Oct 17 Oct 10 Change Change Ratio 1000,000,;

EQUIPMENT & MANUFACTURING SERVICE

1 18.86 17 52 N (MMM) 3M 75 1/8 75 7/8 - 3/4 -00.98 13 16,675 (AVID Am. Film Tech. 5 3/8 6 5/8 - 1/4 - 00.00 21 N (ARV) Arvin Industries 14 14 00.00 19 263 (AGRPC) Andrews Group 2 3/8 2 3/8 -I 7/8 6 9 I1 O (CCBL) C-Cor Electronics 4 I/8 5 1/8 - I - 19.51 3 17 O (BSIM) Burnup & Sims 7/8 6 - -87.27

1 00.00 -1 9 O (CTEX) C-Tec Corp. 14 1/8 14 3/4 - 5/8 -04.23 -52 232 A (CLR) Color Systems 1 5/8 5/8

1 7/8 7 490 N (CHY) Chyron 9/16 9116 00.00 -I 6 N (CQ) Comsat 26 1/4 28 1/8 - -06.66 340 A (COH) Cohn 7 1/4 8 1/8 - 7/8 - 10.76 5 14 N (CHA) Control Data 8 8 1/2 - 1/2 -05.88 -2 14 7,321 N (EK) Eastman Kodak 37 1/8 35 2 1/8 06.07 14 12,044 N (DNB) Dun & Bradstreet 40 1/S 41 5/8 - I 1/2 -03.60 22 1/4 23 3 /4 - 03.26 I I 240 N (HRS) Harris Corp. IS 3/8 17 1/4 - 1 7/8 - 10.86 4 616 N (FCB) Foote Cone & B. - 07.63 12 158 N (IV) Mark IV Indus. 8 1/8 8 7/8 - 3/4 -08.45 2 113 O (GREY) Grey Advertising 141 131 10 6 5 3/4 1/4 04.34 66 38 O (MATT) Matthews Equip. 1 1/4 I 1/8 1/8 1 1.11 62 7 O (IDBX) IDB Commun. 1,038 O (MCDY) Microdyne 3 3/16 3 3/16 00.00 45 13 N (IPG) Interpublic Group 30 30 1/2 - 1/2 -01.63 13 26 26 00.00 13 682 O (MCOM) Midwest Comm. 1 3/4 1 5/8 1/8 07.69 5 5 O IOMCM) Omnicom 5/8 -01.53 18 17,243 N (MOT) Motorola 54 53 1 01.88 13 7,102 O (RTRSY) Reuters 40 40 5/8 - 05.88 .2 356 A (PPI) Pico Products 3/4 518 I/8 20.00 2 N (SAA) Saatchi & Saatchi 2 1/4 2 1/8 1/8

1 66.66 1 2 N (SEA) Sci- Atlanta 14 3/4 12 3/4 2 15.68 7 329 O (TLMT) Telemation 1/2 1 1/2 - - 2 N (SNE) Sony Corp. 53 50 3/8 2 5/8 05.21 28 17,592 O iTMCI) TM Commun. 1/8 3/32 1/32 33.33 5 6 1/8 3/8 -06.12 .9 8 N (TEK) Tektronix 14 7/8 13 3/4 1 1/8 08.18 -5 432 A (UNV) Unitel Video 3/4 - 14 3/4 15 I/8 3/8 -02.47 7 595 N (VAR) Varian Assoc. 27 3/8 29 - 1 5/8 -05.60 -30 523 O (WPPGY) WPP Group -

O (WGNR) Wegener 3/4 1 - 1/4 -25.00 -4 5 N (ZE) Zenith 4 1/4 15 1/8 -10 7/8 -71.90 -I 113 Standard & Poor's 400 349.98 353.11 -3.13 -0.9

68 Business lirsedem1i1N Oit 22 1920 TECIPOLOGY

NEW YORK, NEW YORK, IT'S A DIGITAL TOWN SMPTE exhibition focuses on broad theme of growing interface between film and video and specifics of digital revolution

The age of the all- digital edit suites is fast approaching. Engineers attending the Society of Motion Picture and Television Engi- neers exhibition in New York last week (Oct. 13 -17) viewed the latest advancements in digital interconnects on the exhibit floor. In the conference sessions, they heard the details of the nearly completed standard for serial digital interfaces, a development that will for the first time make all- digital studios a practical reality. The other inescapable conclusion from the conference: The distinctions between digital technology, film technology and high -definition video technology are rapidly fading. TV program producers and equipment manufacturers working in each format are finding ways to integrate with the other two and are enhancing their products. At booth after booth and session room after session room, convergence was the theme: Sony Advanced Systems provided details of its soon -to -be- opened facility in California which will specialize in converting high -definition video to 35 mm film through an electron beam pro- tion and transmission that will be gradu- tive method, parallel interfacing, process. ally phased in, system after system, over cesses simultaneously. Eastman Kodak played high -quality the next 10 years. The main barrier to The limited digital suites that were high -definition video programs that had each new technology will be the initial built during the 1980's use parallel inter- been converted from 35 mm film with its costs. faces. Those connections demand the high -defintion telecine. Kodak also pro- use of often impractical 25 -pin connec- vided revised diagrams of a system an- tors. "Besides being more expensive nounced last year that will use a digital "The all- digital edit suite or production than the [connectors] that people are electronic process to render graphics and suite has been on the horizon for some used to using in analog, they are very animation on film. time," said Peter Dare, vice president, difficult to route and to haul the cable Several companies provided the re- product management, Sony Broadcast around the plant. It is an absolute impos- sults of experiments in digital video de- Products Co., Teaneck, N.J. "Various sibility at times," said Steven Dirks - liveries by fiber optics and satellite, in- elements of the suite have been available meier, product manager, video switch- cluding HDTV transmissions. for a number of years. It is only now that ing and effects systems, Sony Broadcast It was announced that the digital a complete post- production suite can be Products. representation of the SMPTE 240M designed in either the 4:2:2 [component With the serial interface system that is (1,125 lines, 60 fields per second) high - digital or D -1] or 4 fsc [composite digi- now likely to replace parallel, "all of a definition video standard is nearly com- tal or D -2] signal formats." sudden, digital becomes as easy as the plete. High -definition productions utiliz- The most important recent break- analog it was meant to replace," Dirks - ing digital tape and video graphics through making all- digital facilities pos- meier said. Although the initial imple- systems were presented during the sible is the development of a serial inter- mentation costs will be higher for a seri- show. face between digital equipment over al operation, Dare said, "the cost impact Overall, the SMPTE conference coaxial cable. Serial operation involves is likely to be offset by the ability to run framed a picture of easier, more cost - sequential processing of digital informa- longer cable lengths and the ability to efficient and higher quality TV production through a facility while the alterna- multiplex full audio and video signals in

Broadcasting Oct 22 1990 Woolen 09 a single data stream." following the end of the SMPTE con- there are difficulties that crop up when That proposal is now being consid- vention (Oct. 18 -19) on prototypes and switching between analog and digital ered by studio video standards working established products supplied by manu- signals, Michael M. Guess, GVG prod- group, chaired by Peter Symes, product facturers. The results of those tests were uct marketing manager, said. In some planning engineer, Grass Valley Group not yet available last week. cases, it will be feasible to run much of (GVG), Grass Valley, Calif. The pro- Assuming the tests were successful, it the analog and digital suites in a facility posed system would "permit transmis- is expected that a draft document for the separately, but ultimately, new devices sion of 10-bit component video signals serial interface will be agreed upon and with adjustable timing apparatus will be at a data rate of 270 megabits per second completed within the next several needed. Such units could be developed or a 10 -bit composite NTSC video at a months, followed by publishing and re- with currently available VSLI and appli- rate of 143 megabits per second," he view by the full SMPTE membership cations- specific integrated circuits said. For both formats, the interface will and finally, most likely, acceptance as a (ASIC), he said. route four -channel digital audio. SMPTE standard. o Sony was responsible for much of the At the same time, other techical paper Film and video interface was a central development of the proposed interface. presenters discussed additional tech- topic to this year's SMPTE convention, "The actual technology that was needed niques that make life easier in the digital whose theme, "Film and Televi- to develop this product was not all that edit suite. "More flexibility is needed, sion...One World ?" was chosen be- far- reaching," Dirksmeier said. "Much especially in the area of control," said cause "the Berlin Wall between film of the hardware was already existent at Bob Pank, marketing liaison manager, and television is falling," said Frank J. Sony in other equipment," especially Quantel Ltd., Newbury, Berkshire, En- Haney, director, television facilities, the very large -scale integrated (VSLI) gland. Complex controls of graphics Capital Cities/ABC, and SMPTE edito- circuits. suites often take two or three operators. rial vice president. The distinctions be- "Recognizing that this interface is Pank suggested that the industry needs a tween film and electronic production probably going to become the dominant unified system that will allow for a sin- "are becoming fuzzy and more integrat- interface for video equipment in the next gle operator. The challenges will be to ed," said consultant Kerns Powers, who few years, it is particularly important to write software powerful enough for the served as program chairman for this identify any system pitfalls and address task and hardware ergonomically suit- year's conference. them," Symes said. Tests of the pro- able, he said. On the surface it often seems that film posed system based on interface were Although timing during editing is ex- and video are still worlds apart. "Our performed in New York on the two days pected to be easier in the digital domain, belief, and I think a large slice of our clients' beliefs are that the best master material to end up with is the uncut film negative. This is the international, corn- If You've Got the Time... " mon, future -proof standard," said Nigel Varian, technical director, Filmlab Sys- tems International, Bucks, England, We've Got the Space! during a roundtable panel on electronic editing of images acquired on film. "Our belief also is that film is essentially a material that should be handled by people who specialize in it and these people are primarily film labs." "I represent the lunatic fringe that believes that in the future post- produc- tion of motion pictures will be done electronically," said John Galt of Sony Great Arnèrican Advanced Systems, who sat on the same TELECOMMUNICATIONS SERVICES panel. "This is really our perspective as we see high -definition electronic imag- ing becoming more commonplace. Four - 24 Hour Service Occasional and Full -time perf 35 mm film will be post- produced electronically. Of course I also believe Experienced Satellite Coordinators C and Ku Band Transponders that one of the major impacts of high - Fast Response Time Program Syndication definition to the marketplace will be a return to large -format film and probably Domestic and International Coordination high- frame-rate film." In spite of the industries' differences, there are signs that film and video are converging. One of the major news stories out of the 1989 SMPTE fall conference was the announcement of two new 85 Merrimac Street, Suite 502 systems by Eastman Kodak research Boston, MA 02114 labs in England, a new high -definition (617) 720 -1557 telecine and a "high- resolution electronic intermediate system" for electronic (617) 720 -0803 Fax post production of film (BROADCAST-

70 Tedrb0y OrionliN Od 22 'WO ING, Oct. 30, 1989). As at last year's conference, the Ko- dak CCD (charge -coupled device) telecine was not yet ready for public viewing. High -definition tapes of programs transferred from film were played back continuously over monitors in the Kodak booth during the four days of the SMPTE exhibition. By SMPTE 1991, Kodak expects to show the system as a product. The first telecines will be shipped to beta test sites early next year. The partnership Kodak formed with Rank Cintel Ltd. of England to build the telecine is still in place and other partners are currently being sought. The electronic intermediate system involves converting a film picture to digital data (10 bits per pixel and 30 bits per color) using a CCD film scanner. After the data is converted electronically, special effects and other manipulations are performed more simply and inexpen- sively than in conventional film editing. After posting, the output is transferred to a high -resolution color negative. High definition image transferred from film using Kodak HD Telecine "Essentially, this is a workstation with a power parallel accelerator," said junct to this universe. No way was definition is coming, it's real and it's Michael Inchalik, coordinator of ad- HDTV intended to replace film. It is going to play a role in film post-produc- vanced technical planning, Eastman Ko- intended to bring new tools to that com- tion," said Sony's Dick West, who is dak, Rochester, N.Y. The graphics munity for them to use as they wish," serving as co- director of the studio with workstation is an addition to the archi- he said. John Galt. tecture of the intermediate system that, Sony is giving the film community In the past, if you look at the intro- when announced last year, consisted that opportunity with the opening of duction of video to the film community, mainly of the scanner and recorder. Sony High -Definition Facilities Inc. at a you see a tremendous reluctance," Galt Some film advocates have suggested former Columbia Pictures studio in Cul- said. But at the same time, he said, there that the new Kodak systems preclude the ver City, Calif. "Our mission in estab- has been increasing willingness among need for totally electronic editing in lishing this facility is to provide a ser- film people to use electronics for post - high -definition video. "We're actually vice to the film community. High- production. While 65% of all prime time not that far apart," said Larry Thorpe, vice president, production technology, COMPRESSION PROLIFERATION who praised the technology of Kodak systems. The major difference between ompression Labs Inc. (CLI), designer of the digital video compression the two companies is in the way they IN system at the core of Seattle -based SkyPix's plan to squeeze 80 TV signals view the future role of HDTV, he said. onto 10 satellite transponders for direct -to -home service next spring (BROAD- Kodak believes that its telecine is the CASTING. Aug. 20), announced last week that it has entered a development bridge between the film and electronic and marketing "alliance" with Dallas -based EDS and its subsidiary, Video - worlds with HDTV being mainly a re- Star Connections Inc., based in Atlanta. lease media, a scenario that Thorpe did EDS and Video -Star will initially apply CLI's various lines of compressed not dispute. digital conferencing, interactive and desktop multimedia video products to But he did dispute the film industry's services it provides to Xerox, Digital Equipment Corp., Hewlett- Packard, insistence that a high -resolution negative Federal Express and other private network clients. Video -Star also serves in the end of the process is a must. For broadcast and cable backhaul clients with satellite capacity aboard Hughes some projects a negative will be needed Communications' SBS 4, and, said John Boyd, manager of business develop- and for others it will not. The decision ment for EDS's Video Services, "If we can drive the technology harder in our will be made by each producer, depend- applications, and entertainment television benefits, that's great." Scarcity of ing on the time and money consider- satellite capacity and the desire to influence compression development, rather ations of each production, Thorpe said. than economics, provided EDS's primary motives for entering the deal, he "Really, the issue is what you see on the said, adding, however, that EDS economies of scale should drive equipment screen. It's here that HDTV real time, as costs downward. we work in it, has its legitimacy." Described as a major international provider of information technology One of the myths of high -definition services, EDS reported revenues of $5.5 billion in 1989. A major supplier of video, Thorpe said, is that it was being digital video conferencing systems based in San Jose, Calif., CLI began to developed to replace film. We recog- consult ABC, CBS and NBC on its development of compression systems for nize more than ever today that film is the network distribution (BROADCASTING, Sept. 10). center of the universe. HDTV is an ad-

ßarlaaliM Od 22 1110 TotlslpT 71 square pixels, a feature that would be welcomed by computer graphics high - definition video users. The 1,080 -line proposal has also been used in the past as a possible means to a "common -image format" between 1,125/60 users and European 1,250/50 users. "If 1.080 is selected by universal agreement, we might have to come up with a new standard, 241M or something like that. But 240M is 1,035 lines," Gaggioni said. A 93 -pin connector will be used in transmission and in the edit suite, both parallel and serial interfaces will be developed. "In analog we require a three -cable system or very wide bandwidth to implement widescreen 525. Digital, on the other hand, leads to the future," said Merrill Weiss, managing director, advanced television systems engineering, NBC Operations and Technical Services. "The parallel digital George Vradenburg III, senior vice president, CBS scheme that we might implement for NTSC is TV shows are acquired with 35 mm representation of 1,125/60, with another very cumbersome and, therefore, im- film. 80% of those shows are finished Sony Advanced Systems engineer, Hugo practical for large facilities. But serial electronically. The special effects for the Gaggioni, as chairman. A number of digital will ultimately be very practi- recent hit theatrical feature, Ghost, were aspects of the digital representation have cal. It uses existing cable and patching, done in 525 -line video, he said. been generally agreed upon within the although we will have to have new The new studio will be a "gateway" group, he said. The sampling rate will routing switchers and distribution am- facility for all producers interested in be 10 bits rather than 8 because that plifiers." experimenting with electronic produc- figure appears to be where marketplace Weiss was speaking in regard to use tion for theatrical release. Sony will re- demand is shifting, Gaggioni said. of a widescreen 525 -line system as an view each of the scripts for its applica- The manufacturers in the ad hoc evolutionary approach toward full instal- bility to HDTV production. Only those group are committing to active line rates lation of HDTV equipment at TV sta- scripts that would cost the same amount of 1,035, which is prescribed in the tions. Widescreen 525 involves adjust- or more to produce in film will be ac- 240M standard. Many have favored es- ing current studio equipment to shoot cepted for production. tablishment of 1,080 active lines in the 16:9 pictures at wider bandwidths to re- The center of the facility will be a digital representation in order to obtain tain the original NTSC resolution. Line Sony -developed electron beam recorder doubling and cross -color, cross -lumi- that transfers video data onto 35 mm nance filtering techniques are applied to film. The electronic special effects sys- NEW OFFICERS create NTSC signals that approximate tem will also be a key component of the the quality of HDTV. Widescreen 525 is operation. Currently, Sony is moving Blaine Baker, president, MPL one of a few proposed strategies for into the facility and expects to begin Film & Video Inc., Nashville, broadcasters to gradually make the tran- operations by the end of the year. The was elected the new SMPTE pres- sition without having to pay tens of bil- electron beam recorder has been deliv- ident, succeeding Maurice lions of dollars. ered from Japan and is expected to be French, manager, technical plan- "Fear and trepidation. Those are the operational by January. ning, Canadian Broadcasting feelings most broadcast television engi- two O Corp., Toronto. Baker's -year neers have about the implementation of term will begin on January 1. He high -definition television. Discussions William Connolly, president of Sony is currently serving as the soci- concerning HDTV usually end in fore- Advanced Systems, said that one of the ety's executive vice president, boding comments on the cost and com- many myths that has grown around the SMPTE's number -two officer. He plexity," said James Kutzner, commu- SMPTE 240M standard is that it is al- will be succeeded in that position nications systems engineer, Public ready obsolete because it is not digital. by Irwin W. Young, chairman, Broadcasting Service, Alexandria, Va. "While our first generation VTR was DuArt Film Labs Inc., New York. Much of the anxiety is based on an early analog, our second generation product is In addition, Frank J. Haney, di- estimate of $38 million per station to now being delivered as a digital high - rector, television facilities, Capi- convert to HDTV that was figured by a definition VTR. We also have a digital tal Cities /ABC, and Bernard subgroup of the FCC's advisory com- frame recorder, a digital multieffects Dickens, senior staff scientist, mittee on advanced television services unit, digital aperture correction in the CBS Broadcast Group, were re- based on the costs of current HDTV HDC -300 camera and have more digital elected to two year terms as edito- equipment. "Many in the industry products coming." rial vice president and secretary/ would like to see HDTV go away," An SMPTE ad hoc group has been treasurer, respectively. Kutzner said. working since 1988 to develop a digital continues on page 88

Tl TadreN hadsasdcy Od 22 1990 H U G H E S C O M M U N I C A T I O N S 4,1990 Hughes Communications HUGHES EXCELLENCE

Hughes Communications' satellite replacement program ensures C -band capacity into the 21st century. At Hughes Communications, we give you the continuity of our customers' transmissions, 24 hours most advanced technology and we back it with a day, 365 days a year. the most comprehensive service available in satel- We will provide even further protection for our lite communications. Galaxy/Westar customers with the launch later this That's the Hughes commitment to excellence. year of Galaxy VI, our in -orbit satellite spare. In Our C -band fleet, led by our Galaxy satellites, fact, long after the turn of the century, we will con- has earned a reputation as the premiere cable tinue to deliver the level of excellence in satellite satellite system in orbit today. In addition to our communications services that our customers have cable and broadcast services, our audio services come to expect of us. have taken a leading role in the industry. Hughes Communications. Our commitment to Coupling sound engineering with a team of excellence will continue to make ideas happen - dedicated professionals, we ensure the quality and well into the 21st century.

WE MAKE IDEAS HAPPEN? HUGHES HUGHES CO,tiI MU N I(:A I'IONS Subsidiary of GM Hughes Electronics For more information, call Hughes Communications, (213) 607 -4128 -ali SAIE LUTE

SKYPIX NEARS PARTNER DEALS AS BIRD REACHES ORBIT McCauley defends 22 -36 inch antenna claim for digital DBS service; Comsat Video Enterprises eyes multiple interests in `hot' SBS 6, one of two Hughes satellites successfully launched by Arianespace

All the people in this room are part- claiming." Questioning whether the ners, some admitted, some not," study obtained by BROADCASTING took said Robert Wussler, president of into consideration the advantages of dig- Comsat Video Enterprises (CVE), ital delivery or advances in antenna de- moments after a crowd gathered on Oct. sign, McCauley concluded, "I see a lot 12 at the J.W. Marriot hotel in Washing- of people real nervous and taking shots ton watched on closed circuit TV the at us. And that's okay." Arianespace launch of two Hughes Saying it is possible that SkyPix will Communications satellites, C -band Gal- market various antenna types, McCauley axy VI and Ku -band SBS 6. said: "We're testing some stuff that is Of the 41 -watt SBS 6, said Wussler, very, very good. We still have months Comsat "wants to be a part of that hot and months left" to choose a dish design bird in more than one way." and manufacturer. "Right now we be- His comments all but confirmed that lieve we'll be able to serve most of CVE seeks to acquire its own capacity GALAXY VI * SBS 6 America with two -to -three foot anten- aboard SBS 6, as well as seeking to HUGHES COMMCATIONS nas," with the center of the continental become an equity partner in SkyPix, U.S. the "hottest spot" in the SBS 6 which has leased 10 SBS 6 transponders footprint. "Probably about 20-inch an- to deliver an 80- channel direct -to -home McCauley said this week's announce- tennas" will pick up a 50 dbW signal in satellite TV service beginning next May ment will constitute the first in a series Ohio, he said. or June (BROADCASTING, Oct. 1). of deals that will secure the remainder. Although he said he foresees no need CVE needs to replace its current do- With Hollywood studio pay -per -view to do so, McCauley conceded that, if mestic satellite capacity to continue de- windows in place, and with partnership necessary, the digital compression sys- livering television to hotels across the agreements "moving very fast," he tem would allow SkyPix to reduce the nation. Wussler denied, however, that said, SkyPix is beginning to negotiate number of channels per transponder CVE perceives any synergies in sharing with subscription service programers. from the proposed eight to stay within SkyPix's digital video compression and As Hughes continued to issue good the original antenna size estimates. encryption system with CVE's hotel TV news on the deployment of SBS 6, But, noting that C -band home satellite service. McCauley sought to refute speculation systems with an average 10 -foot dish are As the two satellites successfully that SkyPix had significantly overstated selling at approximately 30,000 units reached transfer orbit, Wussler and CVE its claim it can deliver 80 quality TV per month, he said, "Certainly, the vice president of programing. Char signals to antennas as small as 22 -36 smaller the antenna, the bigger the mar- Beales joined A. Frederick Greenberg, inches across. According to the results ket becomes. But nobody said you have chairman, and Brian McCauley, presi- of one engineering 'link budget' study to reach all 92 million TV homes. If dent, of SkyPix, in a champagne toast. (one weighing various transmission fac- three million people find a 10 -foot an- If the launch had failed, Greenberg tors including antenna size), when a tenna acceptable, we think there are mil- said, the SkyPix offering would have standard rain -fade margin is figured into lions more people who will find the 2 -to- been reduced to 48 channels from 80 on the equation, SkyPix antenna size esti- 3- foot range acceptable." an alternative Ku -band bird. By press mates increase markedly (BROADCAST- McCauley also denied the charge that time, no such backup plan appeared nec- ING, Oct. 15). consumers buying SkyPix equipment in essary. SBS 6 had been delivered to 91 Although SkyPix signals could be the first few years of service will find degrees west longitude, its antennas and picked up on a clear day by a 27.3 -inch reception wrecked by interference when solar energy collectors deployed and antenna in Chicago, for example, the AT &T places its Telstar 401 at 97 de- payload testing begun. study found factoring in a standard rain - grees, two degrees away, in mid -1993. And by tomorrow, Oct. 23, said fade margin raised the requirement there Telstar 401 will have "no impact," he Greenberg, SkyPix will come through to 46.8 inches. The link budget estimat- said. "We've designed our system to with an announcement on equity -about ed similar differences in Seattle. Los have neighbors at two degrees. one month later than promised last Au- Angeles, Miami and New York. (After moving Galaxy VI to 99 de- gust, when McCauley said SkyPix had McCauley said that link budgets con- grees, Hughes was preparing late last secured about half of the $200 million it ducted by SkyPix and its potential part- week to deploy antenna and solar array would need to launch the service. ners "all confirm what we have been aboard that C -band fleet spare.) -psi

74 feaYls Broadcasting Oct 22 1990 H U G H E S C O M M U N I C A T I O N S ® 7990 Hughes Communications HUGHES SERVICE

With the launch of SBS -6, Hughes Communications will ensure Ku -band capacity into the 21st century. Hughes Communications means satellite ser- (SNG) and the occasional use video markets. These vice that's right for your business. No matter what services feature a customized transponder reserva- you need. Or when you need it. tion system that allows customers to respond to fast - Private satellite network owners entrust their breaking news and special events, quickly and effi- communications to our SBS fleet of Ku -band satel- ciently, with more availability and less contention lites. They know they can count on Hughes for reli- during peak periods. able interactive data, voice, and video services. And Our mandate is to provide unsurpassed satel- the launch of SBS -6 later this year will reaffirm our lite communications. That's why Hughes' team of dedication to meeting increased customer demand experts continuously monitors the entire Ku -band for Ku -band satellite communications. fleet to ensure quality transmission around the SBS -6 will expand our capacity for business clock. That's service you can count on. networks. Additionally, SBS -6 will enable us to inau- Hughes Communications. We have the services gurate services targeted to satellite newsgathering to make ideas happen -well into the 21st century.

WE MAKE IDEAS HAPPEN' HUGHES HUGHES COMMUNICATIONS Subsidiary of GM Hughes Electronics For more information, call Hughes Communications, 1.800- 232 -8728 DTER\ATIff%ÂL

MORE WHEELERS THAN DEALERS AT CAUTIOUS CANNES Political and economic uncertainty, lull after decade of growth, contribute to more sedate MIPCOM programing exhibition

The byword was caution at the MIP- ed from buying programs while her of three new national networks pushing COM international television mar- company struggles in a state of receiver- independent commercial regional chan- ket in Cannes, France, last week. ship: "We're going to have a really nels to group together for a $75 million Programs were bought and sold, co -pro- tough couple of years in the [Australian] deal for films and programs from Orion. ductions arranged and other deals done, business." And in Japan, soon to be launched satel- but most agreed the scope of business Some big territories are still yielding lite service Wowow has signed its latest was narrowing for now, due both to business. In Germany, for instance, the pact for films from Paramount and Uni- uncertainty in the world economy and to new film channel Premier, to launch versal through their pay TV arm, United the international media hangover that next February, has in recent months International Pictures. has followed the last decade's rapid ex- closed deals for some 400 films over the But even sellers, generally reluctant pansion. next two years, including all the majors to put a bad face on any market, are One of the leading international pro- except Disney, with the latest being a acknowledging how tough things are. graming purchasers of the 1980's, Dan - Warner deal signed at the market for MCA TV International chief Colin Da- iele Lorenzano, who represents Italian some 50 films. And MCA has signed an vis said, for instance, that while strong media entrepreneur Silvio Berlusconi's output deal in Germany with highly suc- film offerings for his company and other broadcast interests in Italy, Spain, cessful satellite broadcaster RTL Plus. majors (in MCA's case including the France and Germany, had this to say at Spain also remains rosy, with the launch first international TV release of Steven the market last week: "I am buying Speilberg's "ET., ") open the door for nothing." Lorenzano cited the Italian their TV show libraries as well, those industry's need to sort out implications companies marketing individual proof a comprehensive new Italian broad- grams face a difficult sell. cast law and a desire, for now, to mini- And the jittery U.S. TV market is mize competitive buying there with rival adding further worries. Shrinkage in the state -run RAI TV. size of U.S. network series orders and But he said the issue went beyond the ever more rapid pulling of weak rat- those concerns. Pointing to a nearby ings performers further limits what dis- newspaper emblazoned with headlines tributors have to offer, with most at the on the Gulf crisis and the U.S. budget market agreeing the increasingly typical impasse, Lorenzano explained: "There six -episode network series order makes are problems everywhere. Everyone is such shows very difficult, if not impos- scared. Everyone wants to wait." sible, to sell. In other big program- buying territo- The networks, however, are unlikely ries, a range of political and business to change soon those buying and sched- uncertainties have also slowed business. LORD OF THE RING uling procedures to reflect producer -dis- In the United Kingdom, for instance, the tributor concerns about reduced overseas acquisition frenzy of the last two years erectors International Produc- potential. by new rival satellite programers has tions, London, announced it Said John Laing, president of Orion abated as the industry anxiously awaits would produce a six part, three Television International: "I don't know the outcome of the satellite wars. And at hour mini -series of former U.S. if the networks will be forced into larger the same time, commercial broadcasters boxing champion Muhammad Ali orders, but for the studios, it is absurd. face plunging ad revenues and a radical at a cost of $8.5 million. Ali was With the deficits, we cannot make it up new broadcast bill that plans the auction on hand at MIPCOM to promote in the foreign market, unless the show is of their regional TV franchises. the project, with Directors Inter- designed as a mini -series or a short-form France, as well, continues to be national partners Linsey Clennell program. Foreign TV markets are very caught up in complex political and busi- and John Cairns. Clennell said he sophisticated, and buyers, as the 1990's ness battles over the fates of leading was conducting a worldwide progress, will take more time over the commercial network TFI and rival La search for footage of Ali. The pro- selection of TV product." Cinq. gram is scheduled for release in Regarding the U.S. network schedul- And the once active Australian TV January 1992, to coincide with ing decisions and their impact on over- market has collapsed into bankruptcy Ali's 50th birthday. Above is Ali seas buying, Ivan Fecan, director, TV and will be a long time recovering. Said with his business manager, Her- programing, Canadian Broadcasting Australia's Vicki Jones, Network Ten bert Muhammad. Corp., said: "I don't see why four guys director of programing, who is prevent- in Hollywood should be the only ones to

76 iateraatienal Broadcasting Oct 22 1990 determine whether a show works or not. what you get in a proposed new co -pro- New programs: Other programmers around the world duction comedy entitled Dynamo Duck, can program too." brought to the market early this year by In new animated movies for the inter- Fecan did credit NBC with taking a Los Angeles -based InstarParasol, now national market category, Turner Pro- gamble on the CBC- produced TV mov- boasts a co-production partner in France's gram Services announced a 1992 theatri- ie, Love and Hate, which aired in July Initial Groupe. Instar President Nathan cal film release for cartoon characters and won its prime time time period. Sassover said the deal with Initial gives Tom and Jerry in a co- production with "That was a real breakthrough," said the co-production a budget of $12 million, Munich -based Media Special Interna- Fecan. "It defied all the rules of Holly- or about $300,000 for each of the initial tional and Film Roman of Burbank. And wood in that the program was totally 39 episodes, with Initial committing $5 New World International and co -owned developed and executed elsewhere. I million to the show and retaining certain Marvel Productions will team up to pro- think we showed that just because a pro- distribution and merchandising rights in duce a new animated movie, The X- ject doesn't go through the traditional Western Europe. Men, based on the comic book charac- development system that's not a bad ITC, Los Angeles and Sunrise Produc- ters. The X -Men will air on the Fox thing." tions, Toronto, will coproduce a new network in 1991. New World also plans o half-hour drama called Shark Island. to produce a made -for -TV movie updat- Despite concerns over continued interna- Scheduled to launch in the fall of 1991, ing the 1960's western TV series The tional market growth, numerous deals, the show will be produced by Sunrise in Big Valley. The movie, to air domesti- including sales, coproductions and new association with Crawford Productions, cally on The Family Channel (which airs program offerings, did make news at the Australia, where it will be shot. Accord- the series), will reunite Linda Evans and MIPCOM market. ing to ITC's Jim Marrinan, the program Lee Majors, who starred in the original Among co- production deals: will address serious environmental is- program. Two separate I 30-episode co- produc- sues. ITC and Sunrise (producer of My Playboy Entertainment has a new se- tion dramas for 1991 were unveiled at Secret Identity and Danger Bay), said ries co- venture with Propaganda Films Mipcom last week by New World Inter- they expected to license the show to a entitled Inside Out. Bob Friedman, pres- national of New York and Producers U.S. cable or broadcaster to complete ident, Playboy Entertainment Group de- Group International (PGI) of Canada. funding for the initial 26 episodes. scribes the program as The Twilight New World will coproduce a new serial TVE Television Espanola, TSI- Radio- Zone meets the erogenous zone. Each drama to be written by novelist Judith televisione Svizzera and TV Globo are half -hour episode will have separate sto- Krantz (author of novels -turned mini- co- producing a telenovella, Broken ry segments of between and eight and 10 series "Princess Daisy" and "Min - Heart, with 170 episodes to be produced minutes duration. The company has also stral's Daughter ") along with two un- in Europe and Brazil. appointed former Weintraub Entertain- named partners, according to James ment executive Cory Mitchell as senior Radio Vision International and Vis- McNamara, president. Secrets, set in vice president, international distribution news will coproduce a television music Monte Carlo and shot at locations and development. special, Rock in Rio II, based on an throughout Europe, is designed as a strip eight -day rock festival to take place in Initial Film and Television and Island in either 30- minute or 60- minute form, Brazil in January 1991. Radio Vision Visual Arts announced a joint effort to with between 65 and I 30 episodes. In its produced a similar special in 1985. The produce a documentary on the life of deal, PGI said it was packaging an inter- reggae singer Bob Marley, entitled Time nationally co- produced soap opera, For- new specials will consist of two, three - hour five half -hour Will Tell. eign Affairs, to be set in Buenos Aires. live shows and the course of the festival, Foreign Affairs is being co- produced by shows over Saban International and Creative En- 18 23 John De Mol Productions of Holland which runs Jan. -20 and Jan. -27. tertainment Group will coproduce a The programs will feature 20 rock artists and has been pre-sold to Nostalgia four-hour mini -series, To Catch a Kill- Channel, the U.S. -based cable channel. and another 15 musical groups from er, based on the true story of serial killer Brazil. INXS, George Michael, Guns John Wayne Gacey. Tribune Entertain- European media company CLT, which 'n' Roses are among those featured. ment will handle domestic syndication at the market announced it had taken a 50% ownership stake in a leading UK sitcom production company Humphrey Barclay, plans a new half-hour comedy MAN FOR CANNES co- production between Humphrey Bar- clay and CLT sister companies C &D of Ted Turner, in Cannes last week to collect MIPCOM's Man of the Year Paris and IFP, run by former U.S. pro- Award, told a press briefing any plans to launch an entertainment service in ducer Marla Ginsburg. Europe may still be some time in coming. Turner, who launched CNN in Europe in 1985, pointed to the region's language differences, spotty cable MTV and British Broadcasting Corp. coverage and low satellite dish penetration as reasons for caution. "Most all of have signed on to coproduce six epi- these satellite programers here are losing large sums of money," said Turner. sodes of the series Liquid Television. "We have been a member of that money -losing fraternity with CNN and The show will combine live action with there's only so much loss that people can stand and we will not do it until we animation. It will air on MTV and the are reasonably sure that we will not lose too much money. But when the time II. Distribution BCC's teen program Def is right, we will be ready." Regarding the ongoing acquisition of Hollywood rights to be shared by BBC Enterprises, studios by overseas companies, Turner commented: "Every nation hates to MTV and Colossal Pictures. Colossal see major institutions that reflect the culture of these nations fall into overseas will also do the animation for the show. hands. But we bought the cars and the VCRs and they've got the studios. Think of Mr. Ed without his human That's the way it goes." sidekick Wilbur. Talking animals are

Moodiest* Ott 22 1990 letanodond 77 sales for the program, to air in 1991, sion Defense, about international first option on all PTI programs in Aus- while Saban will sell it internationally. military forces. tralia. ABC launched its World of Discovery MTM has licensed its catalogue to series from Kane /ABC Productions. A Program sales agreements: France's IDA, to be distributed to total of 25, one -hour episodes will be Zodiac Entertainment has cleared its French -speaking territories and Spain, where it will produced and air on ABC over the next new weekly animated series, Widget in be distributed by IDA agent five years...Ellipse Programe of France, Spain, France, all of Latin America and Initial Groupe...Trans Atlantic Pictures has New World International and the Family England, and has deals pending in Italy gained international distribution Channel have renewed Zorro for another and Germany. rights to Bennett Production's half -hour TV series Wide World of Kids. two seasons, for 50 new episodes...The Saban has closed children's program- BBC unveiled long -term projects includ- CNN is back in Berlin. After pulling ing deals in Spain with RTVE, Antena 3 Wild The Europe, ing Russia, Birth of and Canal Plus. out of the market in a dispute over pay- the thriller Die Kinder, drama Ring of ments by hotels for the news service, Scorpio and Hollywood Now!. The BBC Beyond International has signed a Turner Broadcasting has completed a TV and will also be a coproduction partner with $1.5 million home video deal group deal with 11 top hotels represent- New York -based VPI Videfilm Produc- with Sweden's Sveriges Television. ing 5,000 rooms, and as a big bonus will ers International and the UK's Distant Public Television International, the now regain access to the world's largest Horizon in a feature film adaptation of overseas sales arm of more than 40 pub- cable operation with 570,000 residential the South African Musical "Sarafina- lic TV stations, has a new two -year subscribers. The cable system could

! "...Transatlantic Pictures plans to pro- agreement with noncommercial Austra- roughly double that total once homes in duce a 10-hour documentary series, Mis- lian Broadcasting Corp. giving ABC what was East Berlin are passed. -mum

MAXWELL, BERLUSCONI MOVES DO SOME SHAKING OUT AT MIPCOM

Aviolent thunderstorm that broke amount of pseudo -erotic programing it the calm of this French Riviera now carries. Hachette is believed willing town one night during MIPCOM to comply as part of a planned shift to was echoed in the political pyrotechnics Speculation is that generalist programing. aimed at direct of France's own television scene. Maxwell was simply competition with TFI. -AAG Just prior to the market's opening, the UK's Robert Maxwell said he would sell looking for ways to his 12.5% share in France's dominant restructure, rather BIG NUMBERS national broadcaster, the commercial TFI network. as part of a sell -off of his than sell his TV ecord growth was again recorded for the sixth MIPCOM other TV holdings in Europe ( "Top of interests. the Week," Oct. 8). But then. just days International film and program later at a TF1 board meeting. a TFI market for TV. video. cable and executive at MIPCOM said. a Maxwell satellite. held this year in Cannes. representative suggested the shares French and UK banks who would back France, Oct. 11-15, according to might not be sold, lending credence to Hachette control of the channel. organizer MIDEM. speculation the publishing magnate was Berlusconi also agreed to pull his se- Attendance at the gathering was simply looking for ways to restructure. nior management from the service, in- up more than 22% to 7.500 -plus, rather than sell his TV interests. cluding Director General Angelo Codig- with buyers on hand growing 83% While TFI was sorting out its posi- noni and Program Director Carlo to 1.917 (although this year's cal- tion, commercial rival La Cinq was un- Freccero. culations for the first time take dergoing its own storm. Before MIP- But shadows were cast over the plan into account distribution rights COM opened. Italian media during MIPCOM by statements of high - buyers, as well as end -users like entrepreneur Silvio Berlusconi had end- level French government officials Jack broadcasters). ed speculation he would sell his 25% Lang and Catherine Tasca, the former in All told, representatives from share in the channel in favor of TFI. and attendance at the market. Government 1,736 attended the market. with said he would instead shed his 4% stake resistance to Hachette control may pre- the largest contingent representing in TFI. determine the ruling on the channel's the United Kingdom, up by 33 to Apparently unwilling to write off a control by French media regulatory au- 333. and the second largest repre- massive investment in the loss -making thority CSA. which could make its deci- senting France. although down by La Cinq, Berlusconi agreed to back new sion later this month. 12 companies to 310. MIDEM shareholder Hachette in its bid to take CSA held a three -hour meeting with said 44 new U.S. companies were control of the channel after the departure senior Hachette executives involved in on hand, for a total of 282 firms. of French publisher Robert Hersant, the channel Oct. 12 and was said to have Dates for next year's market whose 25% holding would go in part to asked the service to move toward more were set for Oct. 10 -14. Hachette and in part to a consortium of family -oriented programing and limit the

78 International Broadcasting Od 22 1990 NEW JAPANESE MEDIA FIRM ANNOUNCED Company will assume international co- production and marketing for NHK and others

AJapanese media firm with the partnerships, with theatrical, home vid- backing of state broadcaster eo, broadcasting and character rights NHK, Japanese banks Sumitomo controlled by MICO. Company plans and Dai -Ichi Kangyo, multi -billion dol- also call for the marketing of interna- lar trading firm C. ltoh and entertain- tional programing and news in Japan and ment company Seibu Saison Group, has NHK programing and news internation- been formed to develop and market the- ally. atrical and TV programing, sporting MICO said its TV co- production events and international news networks. plans would begin a joint venture, still in Media International Corp., or MICO, the planning stages, between NHK, will start life with at least $50 million in ABC News and the USSR's Gostelera- capital, according to president and chief dio. Announced earlier this year, the executive officer Takao Yoshiki, and venture would develop a documentary former Sumitomo executive, who de- be independent from the broadcaster, series under the umbrella title, The tailed company plans during a press saying it would do business with other Twentieth Century Project, for broadcast, briefing at the MIPCOM TV market in companies and was a purely commercial cable, satellite and cassette /laser disk mar- Cannes. company that had not received any fi- kets. MICO will act on behalf of NHK in MICO plans to take over international nancial support from NHK. developing funds for the project. co- production and program marketing The venture, now with offices in To- Other programing coproductions functions from NHK Enterprises, the gi- kyo, could have headquarters overseas, would include other documentary pro- ant broadcaster's commercial arm that said Yoshiki, and is considering estab- jects, drama and variety entertainment reorganized last year but whose growth lishing offices in New York, Los Ange- programs and family- oriented mini -se- was limited by government restrictions les, London and Paris for its staff of 50. ries. Yoshiki said the company was tar- on the noncommercial NHK. Yoshiki Yoshiki said on MICO's agenda are geting 70 coproductions in the next sev- stressed, however, that while NHK is investment in film production through eral years. -AA; now MICO's biggest customer, it will

HUNGARY FOR CABLE Broadcasting ci The News Magazine of the Fifth Estate Time Warner and United Inter- 1705 DeSales St., N.W., Washington, D.C. 20036 national Holdings have formed -4480 a 50 -50 joint venture to develop Please send (Check appropriate box) and operate cable systems and Broadcasting la Magazine programing services in Hungary. 3 years $190 2 years $135 1 year $70 6 mos. S35 The two companies will split the 16 duties, with Time Warner over- (International subscribers add $20 per year) seeing the cable programing activ- Broadcasting Yearbook 1990 ities, while UIH will supervise the The complete guide to radio, television, cable and satellite facts and upgrading and operation of the figures -$115 (if payment with order $95). Billable orders for the country's cable systems, which Yearbook must be accompanied by company purchase order. serve an estimated 500,000 sub- Please give street address for UPS delivery. Off press April 1990. scribers. Nimrod Kovacs, former mar- ORDER TOLL -FREE USING VISA OR MASTERCARD 1- 800 -638 -7827 keting executive at United Cable, Name has been named managing direc- - Payment enclosed tor of the joint venture. Endre Na- Company - Bill me gypal has been named director of development. The parties hope to Address _ Home? Yes No finish overall planning for the project by November. Specifically, a City State Zip cable plant rebuilding plan and the Type of Business Title /Position launch of a new programing service are slated for early 1991. Signature Are you in cable TV operations Yes Many of UIH's executives are (required) No former United Cable employes, and the company has a joint ven- For renewal or address change ture with U.S. West to build cable place most recent label here systems elsewhere in Europe. J¡1

Pts ms18M Oit 22 1990 Isteernatiesrl 79 J01l MAIO

UPI PINS ITS SURVIVAL HOPES ON 'DIFFERENTIATION' Struggling wire service is attempting to get away from direct competition with AP and provide more enterprise stories; Wire Service Guild says it's also trying to stop flow of red ink by cutting employes and closing bureaus

United Press International is not go, Los Angeles, New York and Atlan- what it used to be. To its parent ta. The point is "to intensify our report- company, Infotechnology, that's ing of business and finance, economics good news because it is closing in on its and trade, government, crime and other goal of becoming self-sufficient. To oth- quality of life subjects nationally," said ers it's bad news, particularly to the VanBennekom. Wire Service Guild, which represents Those areas served, said Capps, are the estimated 300 workers it says UPI responsible for virtually all national and has laid off in the past two years. And to international news while also accounting those who think one of the purposes of for over 80% of UPI's revenues. "It UPI is to provide spirited competition to makes sense from both a news and busi- the Associated Press, the "downhold- ness stand point," he said. ing" represents "the demise of UPI." The restructuring of the core editorial To become self-sufficient, UPI has unit gave greater authority to the region- been implementing "The Plan" in the al editors and calls on them to be respon- last two years. It is a belated response to sible for selling UPI's product. In a re- market forces and internal UPI problems lease, Brian said: "Our emphasis on over the last twenty years. The founda- operations at the U.S. regional level tion of the plan, said new executive vice places increased value on sales manage- president of editorial operations Pieter ment's personal knowledge of our edito- VanBennekom is the "differentiation of rial and service operations, and their our product from AP's." Pieter VanBennekom ability to work in tandem with editors UPI is in many ways still suffering throughout UPI." from the practice of former owner tomer's expense." It was that practice, The changes were dictated by increas- Scripps- Howard of subsidizing and ab- that led to the termination of UPI's con- ing deficits. UPI had lost in excess of sorbing all deficits. UPI posted operat- tract with Fox affiliate wNYw(TV) New $25 million in 1987 and $15 million in ing losses of $21.2 million from 1974- York this past summer, sources said. 1988, while revenues during that period, 1978 and $7 million in 1979 alone But that old way of doing business and in 1989, have risen only slightly and (BROADCASTING Oct. 13, 1980). Be- may be changing. Infotechnology is continue to hover in the mid to upper cause of that legacy, said VanBenne- measuring UPI's success from the bot- $60 million range. In 1989, the loss was kom, people thought that UPI "was tom line. When chairman Earl Brian only $3.2 million, while the fourth quar- meant to exist on an unprofitable basis, wrested operating control from Mario ter of 1989 saw UPI post a tentative [but] it is, after all, a business...we want Vazquez -Rana (BROADCASTING, Feb. operating profit, said Capps. to be cash -flow self -sufficient." 29, 1988), as part of World News Wire But perhaps, from an editorial point Worse perhaps, was E.W. Scripps Corp. (WNW), it was done in part, said of view, the foundation of the plan is the leaving UPI to battle what VanBenne- VanBennekom, to see what plans, might differentiation of UPI's product from kom called an "image of instability," make UPI profitable. After Infotechno- AP's. One of the buzzwords at UPI has created in 1978 when the Scripps trust logy bought out Vazquez -Rana outright, been "enterprise reporting" which they started looking for ways to cut some of "The Plan" as it has become known, loosely describe as more interpretive, its losses, principally through a merger was slowly implemented. The final descriptive, explanatory, analytical and with a group of newspaper and broadcast phase said Milt Capps, UPI senior vice historical reporting. The "enterprise re- owners, and then later by selling it out- president, corporate affairs, was put in porting" is the "cornerstone" of the right (BROADCASTING OCt. 1 and 13, place two weeks ago with the establish- plan, said VanBennekom. If in the past 1979; June 7, 1982). ment of MetroRegional reports. UPI has been guilty of rushing products A succession of owners through the The MetroRegional reports are the to market prematurely, it has been over- mid- 1980's "didn't help matters" said last part of changes in the core editorial ly cautious in testing the re- styled re- VanBennekom. Nor did bankrupcy pro- unit and initially link the country's dom- ports, said Capps. tection in 1985, several editorial "refo- inant news media markets from Los An- The product differentiation is impor- cusings" through the 1980's, and what geles, New York, Baltimore- Washing- tant from a business point of view as one former Unipresser said "was the ton, Boston, Detroit and Philadelphia. well, said VanBennekom, "we do not habit of rushing new products to market Those areas focus UPI's products on 15 want to compete solely on the basis of before they were ready, often at the cus- states near four regional hubs in Chica- price."

N l.w.dkw k..dmsNeY Od 22 lfl0 A big factor in making the plan work is another reorganization at UPI. Many be- That "spirit" is needed as UPI finds the new Vienna, Va. -based computer cen- lieve the wire service has paid too much itself competing with other news organi- ter that "increases speed and flexibility" lip service to editorial and managerial zations trying "to expand their base of and that should prevent information back- re- focuses over the years with few no- revenues," while cutting costs, said Van- logs that had been plaguing the old sys- ticeable improvements. But there is Bennekom. Currently, broadcasters ac- tem, said Capps. In 1979 UPI moved its newfound concern among many UPI cli- count for more than 45% of UPI's reve- central computer to a $2 million site in ents that, because of all the joint ven- nue (up from roughly 35% at the Dallas from New York, and bought two tures, there will be a dilution of quality beginning of the 1980's). Capps said the Univac systems for $6.5 million. That in the overall product. unbundling of newspaper services ac- was a big investment for a company al- But VanBennekom said that the counted for an increase in newspaper cli- ready bleeding green, but the dollar loss, changes taking place now should have ents but a decrease in relative percentage however, proved to be secondary. The happened years ago. There were too of revenue. Part of the plan is to gain system soon needed upgrades that the many "stop -gap measures and well -in- more corporate (non-media) clients, company could not afford, and by the tentioned" managers, and UPI was "too which now account for 5% of revenues, mid- 1980's it was considered "antiquat- and Capps believes that will eventually ed" by UPI staffers. rise to 15 -20%. So, about two years after taking over, For broadcasters, UPI is most "inter- "The Plan" is in place. Capps said a The news and ested in servicing those stations that few months will be needed for every- [care] about the news; we'll still service thing to be operating smoothly. information those that 'rip and read' from the wire, But the plan has extracted a high cost, but that's no longer a high priority tar- one that has been particularly painful to business "ain't a get," said VanBennekom. UPI staffers, who have suffered the most club. We're in this Radio is an area of particular chal- from the cuts. Many of the cuts were the lenge and uncertainty for UPI because of result of management eliminating many to make a buck." fragmentation of formats within each of the associated costs of full -time em- market. There are "certain topics that ployes by having subcontractors and -Pieter VanBennekom some formats are not interested in," said free -lancers write copy and be paid on a VanBennekom. piecemeal basis, sources said. Unofficial i But problems in the radio market are numbers put the number of lost em- making that "image of instability" ployes well over 450 with more than a slow" and not "far- thinking enough" to harder to shake than UPI would like. dozen domestic bureaus closed. Kevin overcome a confluence of forces that UPI Radio has been the latest target of Keane, Wire Service Guild president prevented changes in the business side rumors because, sources say, the divi- and administrator, said UPI's plan is "a of UPI, he said. The biggest change, sion has been a constant financial drain. mystery," and because "refocusing" however, is that Brian is not going to UPI is expected to form a joint venture happens so often, it's "tough to know" give UPI access to whatever "deep soon to try to save the radio network, what the result will be. In addition to pockets" he may have. But VanBenne- possibly with more than one large multi- cuts at the bureau level, other depart- kom said the editorial changes were an media company, according to sources. ments have also been affected, such as "inevitable" response to a "changed Cutting costs, especially in the transmis- customer relations, where the force has market." The changes that hurt UPI sion area, is said to be the main concern. reportedly fallen from 18 to four. were many and varied, but VanBenne- If those plans fall through, UPI may VanBennekom called the lay -offs "an kom said the general explosion of infor- eliminate the radio network, according unfortunate reality of life." But Capps mation in the last ten years grossly ac- to sources. insists that through its joint ventures, celerated the problems UPI developed in Another problem facing UPI is that its UPI may actually have more people and the 1970's. The death of afternoon pa- well -being is, for better or worse, linked has had a net increase of sports and pers was the first "straw in the wind," to the fortunes of sister Infotechnology business reporters, due largely to joint - and proved symbolically damaging to companies, especially FNN and The ventures with FNN, which Infotechno- UPI because the news service was Learning Channel. The official word logy has 47% interest. Capps said that founded to benefit the afternoon papers. puts FNN and UPI at "arms length" but despite cutting the number of UPI bu- The subsequent birth of multichannel that arm belongs to Infotechnology vice reaus, and consolidating in the denser delivery systems, CNN, C -SPAN, the president John Berentson, who was ADI's, UPI has made up for the lost personal computer and other supplemen- named UPI's chief operating officer coverage with increased use of stringers, tal wire-type services greatly diminished (BROADCASTING July 23). One of Ber- freelancers and a joint venture with UPI's value as a "confirmatory service entson's main responsibilities is to find Washington -based States News Service. to AP," he said. The late 1980's more areas where UPI and FNN can Other ventures are taking place with brought hard times to the television in- work together. Unfortunately, FNN is Basys Inc. (BROADCASTING March 26) dustry, that had many general managers having some problems of its own right and Financial World Magazine. The questioning the need for "duplicative now (BROADCASTING, Oct. 15), and that projects are designed to give UPI more wire services," said VanBennekom. is having at the very least an effect on "value -added packages" of specialized UPI, he said, did not have the resources UPI's "image of instability." reports "developed by UPI allies," said to "knock AP out of there." For those who want UPI to be some- VanBennekom. The success of those Those changes, however, "created thing other than what it's becoming, ventures, many agree, are fundamental opportunities in the marketplace, but we their day has passed. Said VanBenne- to UPI's success. kind of lost the entrepreneurial spirit in kom, the news and information business Many UPI clients, past and present, the last 20 years that characterized UPI "ain't a club.... We're in this to make a do not find anything new about news of in the first 60," said VanBennekom. buck." -PJn

Broadcasting Od 22 1P!0 ba..Nwa t FOR 1,11"/ Ill' / COJ,lu1a

As compiled by BROADCASTING from Oct pet. for recon. -petition for reconsideration: PSA- presun- 100.3 mhz: 48 kw: ant. 505 ft.) -Seeks assignment of rise service authority; pwr.-power: RC -remote control: license from Bliss Communications to Alpha Broad- 1l through Oct 17 and based on filings, S- A- Scientific -Atlanta: SH- specified hours: SL- studio casting Inc. for $220,000. Seller is headed by Ronald authorizations and other FCC actions. location: TL-transmitter location: trans. -transmitter: G. Bliss. Eugene L. Ferrin, David Gordon. Michael R. TPO- transmitter power output: U or unl.-unlimited Gore and Jessica A. Gore. Buyer is headed by David Abbreviations: AFC-Antenna For Communications: hours: vis. visual: w- watts: "-noncommercial. Six Brace. Fred Samuelson and Doyle Gene Boyd. Brace AU- Administrative Law Judge: alt. -alternate: ann.- groups of numbers at end of facilities changes items refer to is president of New Life Fellowship Inc.. licensee of announced: ant. -antenna: aur.-aural: aux.-auxiliary: map coordinates. One meter equals 3.28 feet. KGAM(FM) Wichita. KS. Filed Sept. 27. ch.- channel: CH-critical hours.: chg. -change: CP- Mexico, ME construction permit: D --day: DA- -directional antenna: WTBM(FM) (BALH900926HX: 100.7 mhz: 180 W: ant. 1.277 ft.)--Seeks assignment Doc. -Docket ERP -effective radiated power: Frcq-fre- O W N E R S H I P C H A N G E S of license from Tanist Broadcasting Corp. to Mountain quency: HAAT- height above average terrain: H &V- Valley Broadcasting Inc. for $300.000. Seller is head- horizontal and vertical: khz-kilohertz: kw- kilowatts: Applications ed by T. Barton and Eleanor A. Carter. husband and lic.- license: m- meters: mhz -megahertz: mi.- miles: wife. and is MP- modification permit: mod.- moditcation: N- night: KAPHIFM) Kingman, KS (BALH900927GF. Cyril M. Wismer, and licensee of WFAU(AM) and WKCG(FM). both Augusta. ME. Buyer is headed by Richard D. Gleason. and has interests in WTME(AM) Auburn. WOXO(FM) Nor- way and WKTQ(AM) South Paris. all Maine. and is SUMMARY OF also proposed assignee of WXGL(AM) Lewiston. ME. Filed Sept. 26. BROADCASTING & CABLE KJLA(AM) Kansas City, MO (BAL900926ED: 1190 khz: 5 kw -D: 225 w-N)--Seeks assignment of license from Osborn Communications Corp. to The Great Age Radio Inc. for $200.000. Seller is headed by Wilton R. Osborn II. Carol D. Osborn and Stanley H. Durwood. Buyer is headed by L. Robert McLaughlin. BROADCASTING owns 100% of stock and has no other broadcast interests. Filed Sept. 26. WIXE(AM) Monroe, NC (BTC900928EC: 1190 khz: I kw -D) -Seeks assignment of license from Mon- SERVICE ON AIR CP §' TOTAL * roe Broadcasting. Inc. to Monroe Broadcasting. Inc.. Commercial AM 4,979 247 5,226 for $250.000. in stock purchase agreement. Seller is headed by Joe N. Ross. Paul J. and Janet Helms. Bruce Commercial FM 4,308 867 5,175 H. Griffin Jr. and Ray Atkins. Buyer is headed by James E. Reddish. Archie W. Morgan. David and Joan Educational 1.430 282 FM 1.712 Hinson and Eleanor Gardner Randall. and has no other broadcast interests. Filed 28. Total Radio 10,717 1,396 12,118 Sept. WBMS(AM) Wilmington, NC (BAL900928ED: Commercial VHF TV 550 19 5e9 1340 khz: I kw-U) -Seeks assignment of license from Brunson Broadcasting Co. of North Carolina to S. Commercial UHF TV 552 185 737 Frank and Helen F. McNeil for $148.000. Seller is Educational VHF TV 124 4 128 headed by Dorothy E. Brunson. Naomi Porter Camper and Clyde Porter Jr.. and has interests in Brunson Educational UHF TV 226 20 246 Communicatons. Inc.. licensee of WEBB(AM) Balti- more. WIGO(AM) Atlanta. and WGTWITV) Burling- Total TV 1,452 233 1,680 ton. NJ. Buyer is headed S. Frank and Helen F. McNeil. and has no broadcast interests. Filed VHF LPTV 300 205 505 other Sept. 28. UHF LPTV 457 1,508 1,965 KQFX(FM) Georgetown, TX (BAPLH900926GE: 96.5 mhz: 100 kw: ant. 930 ft.) -Seeks assignment of Total LPTV 757 1,713 2,470 license from Red River Radio Inc. to KHFI Venture FM translators 1,849 290 2,139 Ltd. for $3.850.000. Seller is headed by A. Thomas Joyner. David Weil. Gregg P. Skald and Lynette Leto. VHF translators 2,732 116 2,848 Buyer is owned by Rusk Corp.. headed by Jesse H. Jones II. John C. Jones, John T. Jones Jr.. Winifred S. UHF translators 2,223 401 2,624 Jones. Melissa J. Stevens. Joe Thompson, Clint C. Small. Viva Harris. B.J. Mitchell and Ron Scott. Rusk Corp. is the licensee of KTRH(AM)-KLOL(FM) Hous- ton. KMGP(FM) Monahans and KSMG(FM) Seguin. CABLE all Texas. Filed Sept. 26. KYQX(FM) Weatherford, TX (BA- Total subscribers 53,900,000 LED900928GG: 89.5 mhz: 368 W: ant. 205 ft.)- Seeks assignment of license from Springtown Educa- Homes passed 71,300,000 tional Broadcast Foundation to Parker County Public Radio Inc. for $55.000. Seller is headed by Wesley D. Total systems 10,823 Yeager. Angela Yeager and Gayle Moring. Wesley D. Yeager has interests in KMQX(FM) Springtown and Household penetrationt 58.6% KSEY(AM) -(FM) Seymour. both Texas. Buyer is Pay cable penetration 29.2% headed by Randall Young. Steve Rcid. John E. Schwensen, Lon W. Young. Stewart Schwensen and Joyce S. Schwensen. and has no other broadcast inter- ' Includes -air off licenses. t Penetration percentages are of TV household universe of ests. Filed Sept. 28. a 92.1 million. ' Construction permit. 2 Instructional TV fixed service. Studio-transmitter link. Source: Nielsen and Broadcasting's own research. WPUVIAM) Pulaski, VA (BAL901001EB: 1580 khz: 5 kw -D: I kw -CH) -Seeks assignment of license

S2 fror The Record OttlaeMq Oct 22 1!!R from Lester L. Williams to Billy G. Hale for $93.000. Seller has no other broadcast interests. Buyer is headed Seller is 100% stockholder of Scotts Radio Enterprises by Richard Van Scoyk. Robert J. Young and Karen NEW STATIONS Inc.. licensee of WFIC(AM) Collinsville. VA. Buyer Van Scoyk. and has no other broadcast interests. has no other broadcast interests. Filed Oct. I. Action Oct. 4. Actions Actions KLYC(AM) McMinnville, OR (BAL900529EA: Eldora. IA (BPH8804I5MD)- Dismissed app. of WBCA(AM) Bay Minette, AL (BAL9008I5EA: 1260 khz: I kw -U)- Granted app. of assignment of license from Thomas A. Huntsberger. trustee. to Mega Media. Ltd. for 99.5 mhz: 3 kw: ant. 328 ft. 1 110 khz: 10 kw -D)- Granted app. of assignment of Address: 207 Bohnsack Strategies Inc. for $120.000. Seller is N. Main St.. Charles City. IA 50616. license from Lake Area Radio Inc. to Gordon Earls Principal is trustee to bankrupt group Matrix Media Inc.. and has headed by James B. Hebel. who also has Radio Inc. for 8165.000. Seller is headed by James H. interests in no other broadcast interests. Buyer is headed by KCHA(AM)-(FM) Charles City, IA. Ac- Faulkner and Dorothy S. Martin. Buyer is headed by Larry Bohnsack and has no other broadcast interests. tion July 5. Gordon and Doris K. Earls. and has no other broadcast interests. Action Sept. 27. Action Oct. 2. Sitka, AK (BPHS90705MF)- Granted app. of Sitka Broadcasting Co.. Inc. for 103.1 mhz: 3.1 kw: ant. 649 WTAN(AM) WABV(AMI Abbeville, SC (BAL900809EB: 1590 Clearwater, FL (BAL900606ED: ft. Address: 3161 Channel Dr., Juneau. AK 99801. khz: I kw-Dl- Granted app. of assignment of license 1340 khz: 1 kw -U)- Granted app. of assignment of from Yearick Broadcasting Corp. to Principal is headed by Craig O. McCaw. Action Oct. license from Wagenvoord Advertising Group Inc. to Minority Media Inc. for $70.000. Seller is headed by Harry O. Yearick 5. Drenik Communications Inc. for S750.000. Seller is and has no other broadcast interests. Buyer is headed headed by Dave and Barry Wagenvoord. Dave Wagen- by William Johnson and has no other voord recently sold KLAV(FM) Las Vegas ("Chang- broadcast interests. Action Oct. 3. F A C I L I T I E S C H A N G E S ing Hands." May 21). Barry Wagenvoord has interest in KWAI(FM) Honolulu. Buyer is headed by Virginia KINE(AMI Kingsville, TX (BAL9005I8EE: 1330 C. Nikitakis and George Bouris. and has no other khz: I kw -D: 280 w -N)- Granted app. of assignment Applications broadcast interests. Action Oct. 5. of license from Edwards Communications Corp. to AM's Cotton Broadcasting for WTXL -TV Tallahassee. FL (BALCT900620KG: S50.000. Seller is headed by Lake City, SC WJOT(AM). 1260 khz -April 13. Tom W. White and Chet Edwards. and has no ch. 27: 1.184.7 kw -V: ant. 1.041 ft.)- Dismissed other 1989 application for CP to increase day power to 5kw. broadcast interests. Buyer is headed by Humberto Lo- assignment of license from Tallahassee 27 Ltd. to Paris, pez. Minerva R. Lopez and TN WMUF(AM). 1000 khz -Oct. 3 applica- Southern Broadcast Corp. of Tallahassee for $6.8 Carlos Lopez. and is licensee of KMIQ -FM Robstown. TX. tion for CP to make changes in antenna system. million. Seller is headed by Michael Kassner and Action Sept. 28. Walla Walla, WA KTEL(AM). 1490 khz 2 Joseph Tydings and has interest in KTRS(FM) Cas- -Oct. application for CP to change .15 per. WY. and KIIX(AM) -KTCL(FM) Fort Collins. TL: South 3rd Ave.. KVOZ(AM)- KOYE(FM) Laredo, TX (AM: BA- km N of Whitney 46 20 33N CO. Buyer is subsidiary of Calkins Newspaper Inc. Rd.. Walla Walla. WA: L900502EA: 890 khz: 10 kw -D. I kw -N: FM: BAL- 118 20 20W. and is headed by Douglas Barker. Carolyn C. Smith. H900502EB: 94.9 mhz: 100 kw: ant. 1.000 ft.)- Shirley C. Ellis and FM's Sandra C. Hardy. Calkins News- Granted app. of assignment of license from Border papers Inc. has interest in Southern Broadcast Corp. Broadcasters Inc. to Broad Based Communications Washington. DC WRQX(FM). 107.3 mhz -Oct. I of Sarasota. licensee of WWSB -TV Sarasota. FL. Inc. for S2.96 million ("Changing Hands." May 7). application for CP to change ERP: 34 kw H &V: ant.: Barker is director of Trivest Financial Services Seller is headed by W.J. Harpole and has interest in 602 ft. Corp.. which owns 56% of American Communica- KEPSIAM)- KINL(FMI Eagle Pass. KVOU(AMI- Leesburg, FL WXXL(FM), 106.7 mhz 27 tions and Television Inc. (ACTV). ACTV owns -Sept. KYUF(FM) Uvalde and KSPL(AM) San Marcos. all application for (BPH86031011) 100% of Hilton Head Television. licensee of WTGS- mod. of CP to change Texas. Buyer is headed by Vincent Henry. Arthur ant.: 823 ft. TV Hardeville. SC. and 100% Ogden licensee TV. of Camiolo and William Scott. and is licensee of KOOG -TV Ogden. UT. Action Dock Oct. 4. WWSD(AM)- WFHTIFM) Quincy. FL. Action Sept. Junction. GA WXMK(FM). 105.9 mhz - Oct. 2 application for mod. of CP (BPH870910M1) to WBRO(AM) Waynesboro, GA (BAL9008I7EA: 28. change ERP: 2.7 kw H &V: change ant.: 489 ft.: TL: 1310 khz: I kw -Dl- Granted app. of assignment of KFON(AM) Rollingwood and KKMJ(FM) Aus- .67 km SW of Hwy. 303. Blyth Island. GA. license from Clifford Jones to P.A.S.T. Inc. for tin, both Texas (AM: BAL90080IEF: 1370 khz: 5 S45.000. Seller has no Fort Wayne, IN WLAB(FM). I other broadcast interests. kw -D. 500 w -N: FM: BALH900801EG: 95.5 mhz: 88.3 mhz-Oct. Buyer is headed by Gilbert W. and application for CP to change ERP: 7 kw H &V: ant.: Banks Chris 100 kw: ant. 1.000 ft.)-- Granted app. of assignment Bennett. Bennett has interest 341 ft.: TL: 2602 Cass St.. Fort Wayne. IN: class: B I . in KRIZ(AM) Renton. of license from Keymarket of Austin Inc. to The KZIZ(AM) Sumner and KBMS(AM) Vancouver. all Tremont Group Ltd. for S7 million. Seller is headed Fort Scott, KS KOMB(FM). 103.9 mhz -Sept. 20 Washington. Action Oct. I. by Kerby E. Confer and Donald Alt. Confer. through application for CP to change ERP: 2 kw H &V: ant.: WMOX(AM) Meridian, MS (BAL900806EB: various companies. has interest in WILK(AM)- 400 ft.: TL: .5 km S of Fort Scott city limits on Hwy 1010 khz: 10 kw -D. I kw -N)-Granted app. of as- WKRZ-FM Wilkes -Barre and WHGB(AM) -WNNK- 69 and .4 kmWof Hwy 69. signment of license from Lauderdale Broadcasting FM Harrisburg. both Pennsylvania: KFON(AM)- Walker, MN KLLR(FM). 99.3 mhz -Sept. 25 ap- Co. to Broadcasters and Publishers Inc. for $30.000. KKMJ -FM Memphis: WWL(AM) -WLMG-FM New plication for mod. of CP (BPH8911301D) to change Seller is headed by James B. and Hilah Orleans: WQSF(FM) Williamsburg. VA. and KFRG- M. Skewes, TL: 4.05 km SW of Kabekona Corner Jct US 71 and husband and wife. and Jack FM San Alt has in WRU- L. Bouchillon Jr.. and Bernardino. CA. interest MN 200 on bearing of 230 degrees. Hubbard. MN. has no other broadcast interests. Buyer is headed by S(AM)-WBVR(FM) Russellville. KY. Buyer is Houston L. Pearce. Voncile R. Pearce and Susan C. headed by Joseph C. Amaturo. Winifred J. Amaturo Canton, MO KBXB(FM). 102.3 mhz -Sept. 26 Pearce. and is licensee of WJDQ(AM) Marion and and Douglas Q. Amaturo. Joseph C. Amaturo is application for CP to change ERP: 12.5 kw H &V: ant.: WJDQ -FM Meridian. both Mississippi. WJDQ(AM) licensee of KHGI(TV) Kearney. KSNB -TV Superior 308 ft.: class: C3: per docket #89 -427. is dark. and license will be cancelled. Houston L. and KWNB Hayes. all Nebraska: and Channel 44 Southampton, NY WHFM(FM). 95.3 mhz -Sept. Pearce is chairman and 50% stockholder of Radio Ltd.. licensee of WJTC(TV) Pensacola. FL. Action 21 application for CP to change ERP: 5 kw H &V: use South Inc.. licensee of WFFN -FM Cordova. AL: and Oct. 4. directional antenna. chairman and 4091 stockholder of WGUD Stereo KDAE(AMI Sinton and KLTG(FM) Corpus Charlotte, NC WMXC(FM). 104.7 mhz -Sept. 27 Inc.. licensee of WGUD(AM) Moss Point and Christi. both Texas (AM: BAL900209EE: 1590 khz: application for CP to correct overall tower height and WGUD -FM Pascagoula. both Mississippi. Action I kw -D. 500 w -N: FM: BALH900209EF: 96.5 mhz: radiation center height. Oct. 3. 100 kw: ant. 870 ft.)- Granted app. of assignment of Grove City, OH WWCD(FM). 101.1 mhz -Sept. KMIO -FM Espanola, NM (BALH900419HR: license from Stereo Broadcasting Corporation to Broad 19 application for mod. of CP (BPH85I2I6MV) to 102.3 mhz: 820 w: ant. 636 ft.) -- Granted app. Based Communications Inc. for SI.880.850. Seller is of change ERP: 6 kw H &V. assignment of license from The Holt Corp. of New headed by James DeWalt and has no other broadcast Mexico to Enchantment Media Inc. for $400.000. Sell- interests. Buyer is headed by Vincent A. Henry. son of Roseburg, OR KRSB -FM. 103.1 mhz-Sept. 24 er is headed by Arthur H. Holt. Phyllis Holt. Gordon Ragan Henry. Broad Based is the proposed assignee of application for mod. of CP (BPH8812211C) to change Holt and Christine Borger. and has interest in WUSG- WWSD(AMI-WIQI(FM) Quincy. FL and KEBE ERP: 25.6 kw H &V: ant.: 674 ft.: TL: Mt. Rose. 2.9 AM-FM Winchester. VA: WZZO(FM) Bethlehem. (AM)- K011-FM Jacksonville. TX. Broad Based has km from Douglas County Courthouse on a bearing of WKAP(AM) Allentown and WBNE -FM Barton. all interest in Best Broadcasting Co.. applicant for new N030E degrees. FM on 290A NY. Vincent Pennsylvania: KMXQ(FM) Socorro and KEVQ -FM Channel Rochester. Henry Jasper, TX KJAS(FM). 100.9 mhz- Sept.27 appli- is beneficiary of Ahab Family Trust. which is sole Espanola. both New Mexico: WBOP(AM)- cation for CP to change ERP: 50 kw H &V: ant.: 492 limited partner several new FM applications. Action WTKX(FM) Pensacola. FL. WGCM(AM) -WTKI(FM) of ft.: IL: 4 mi N of Curtiss. TX. Gulfport and WOAD(AM)- WJMI(FM) Jackson. both Sept. 28. Mesquite, TX KEOM(FM) 88.3 mhz -Sept. 12 ap- Mississippi. Buyer is headed by William R. Sims and 1050 khz: KCAS(AM) Stilton, TX (BAL90082IEC: plication for mod. of CP (BPED890330IB) to change Cheri S. Potter. Sims owns 100' of stock of Classic from 250 w -D)- --GGranted app. of assignment of license ERP: 61 kw H &V: change class: CI: directional pat- Media Inc.. whose subsidiary. Classic Radio Inc.. is Star of the Plains Broadcasting to Vision Media Inc. tern. licensee of KMIKIAM) Santa Fe. NM. for 565.000. Seller is headed by Jerome and Margie Action Sept. 28. Neches, WA KYKA(FM) 96.9 mhz 6 appli- Orr. husband and wife. and has no other broadcast -Sept. cation for CP to change ERP: 5.8: H &V: ant.: 36 ft. KSIL(AMI Silver City, NM (BAL900706EA: 1340 interests. Buyer is headed by William S. and Sarah khz; I kw- U)- Granted app. of assignment of license Stewart. husband and wife. and has no other broadcast Medford, WI WIGM -FM. 99.3 mhz -Sept. 25 ap- from Terrie Meskill to KSIL Radio Ltd. for $200.000. interests. Action Oct. 4. plication for CP to change ERP: 23 kw H &V: ant.: 342

Broadcasting Oct 22 1990 For The Record 83 ft. H &V: IL: 2.6 km N of State Rte. 64 and .7 km W ERP: 1.178 kw H. 1.104 kw V. New FM's of State Rte. 13. in Medford Township. WI: class: C3; Westerville, OH WOBN(FM) 105.7 mhz -Sept. 6 per docket #89 -217. KWQH(FM) Clamshell Communications Corp., application (BPED891013MF) granted for CP to San Luis Obispo. CA TV's change freq: 101.5 mhz. KWQI(FM) FM Broadcasting Corp.. Alexandria. Clermont, FL WKCF(TV). ch. 68 -April 13 appli- Pittston, PA WWRB(FM) 102.3 mhz -Oct. 4 appli- LA cation for mod. of CP (BPCf8502I4KQ) to change cation (BPH900604IA) dismissed for CP to change KWQ1(FM) A.A. Radio Partnership. Anchorage. from ch. 68 to ch. 18: ERP (vis): 5000 kw: ant.: 1.501 ERP: 1.37 kw H &V: change ant.: 676 ft.: TL: site is ft.: TL: 20000 Fort Christmas Rd.. Christmas. FL: located 1.5 km NW of Austin Heights in Ransom AK DielectricTFU- 38J(DA)(BT); 28 34 51N 81 04 32W: Township. PA: OTHER: install a DA. KWQK(FM) FM Radio Partners Ltd. Partnership. per docket #89 -68. Elizabethton, TN WUSJ -FM, 99.3 mhz -Oct. 4 Albuquerque, NM Lansing, MI WLAJ -TV. ch. 53-Oct. 2 amendment application (BPH900312IE) granted for CP to change KWQL(FM) Great Scott Broadcasting, Dishman. filed to BMPCT900717KG to change ERP: 1660 kw ERP: 0.14 kw H &V: change ant.: 2.148 ft.: TL: site WA (vis). #8. Holston Mtn. Electronic site. Holston Mtn.. TN, KWQM(FM) KMAS Broadcasting Corp., Camas. approximately I I km NE of Elizabethton. TN. Actions WA Groves, TX KTFA(FM) 92.1 mhz -Aug. 30 appli- KWQN(FM) Reid Broadcasting Inc.. Arcadia. LA AM's cation (BPH8905301E) granted for CP to change freq: 92.5 H WCNL(FM) Carlinville Broadcasting Corp.. Winnfield, LA KVCL(AM) 1270 khz -Oct. 4 ap- mhz: change ERP: 50 kw &V; ant.: 439 ft.; change to class (per docket -104). Carlinville, IL plication (BP900716AB) granted for CP to reduce day- C2 #87 time power to .82 w and make changes in antenna TV's WGUF(FM) Emerald Sea Broadcasting Inc., system. Marco. FL Rogers, AR KFAA(TV) ch. 51 -July 25 application Caribou, ME WFST(AM) 600 khz -Oct. 4 applica- (BMPCT900725KE) granted for CP to change ERP: WJAN(FM) Ronald Angelo Morlino. Sunderland. E tion (BP900330AE) granted for CP to change TL: 80. I kw (vis). VT side of US Hwy. I . approx.. 9.5 km N of Presque Isle. Denver, CO KUSA -TV ch. 9-Aug. 30 application WSIZ-FM Osceola Communications. Inc.. ME: changes in antenna system: 46 45 52N 67 59 Ocilla, GA 23W. (BPCT900702KI) granted for CP to change ERP: 316 kw (vis); ant.: 918 ft.: TL: Lookout Mountain Park. 2 WXFLFM) Bennycarle Broadcasting Inc., Seaside Park, NJ WNJO(AM) 1550 khz -Oct. 1 miles SSW of Golden. CO; change ant.: Dielectric Florence. AL application (BMP900405CR) granted for mod of CP TW- 12A9 -R: 39 43 46N 105 14 08W. (BP880I04AE) to change city of license to: Toms WXMA(FM) JKRC Central Communications Ltd.. Baton Rouge, 44 21 River. NJ: reduce power to 3 kw -N. 6 kw -D; make LA WPFT(TV) ch. -Sept. Bishopville. SC Public Notice of 9 -21 -90 granting BMPCT900316KH changes in antenna system & change TL: Hwy. 37. WXMD(FM) World Media Inc.. White Sulphur was in error. Application was reinstated and call letters approx.. 1 km SSW of Pine Lake Park. NJ; 39 59 15N Springs. WV restored as that 74 16 07W. of date. WXME(FM) Karen S. Klehamer. Avon. NY Martin, SD KZSD-TV ch. 8 -Aug. 30 application Vineland, NJ WWBZ(AM) 1360 khz -Oct. 1 appli- (BPET900503KE) granted for CP to change ERP: 24.3 WXMF(FM) Hometown Broadcasting of McArthur cation (BP900404AC) granted for CP to change city of DBK/ 269 kw: ant.: 869 ft.: TL: 3 miles S. of Long Inc.. McArthur,OH license: Washington. NJ: increase day power to 5 kw; Valley. SD: 43 26 06N IOI 33 14W. changes in ant. system & change TL: Kingsley Landfill WXMG(FM) Su Jacobs- Claussen, Spooner, WI Rte. 41. Deptford. NJ: 39 47 24N 75 06 04W. Baytown, TX KRTW(TV) ch. 57 30 applica- -Aug. WXMH(FM) H & P Communications, Ltd., tion (BPCT900612KF) granted for CP to change ERP: Clearfield, PA WCPA(AM) 900 khz-Oct. 2 appli- Mt.Carmel, PA 5.000 kw (vis); ant.: 1.918 ft.: TL: near Stringtown cation (BMP900508AH) granted for mod of CP Rd.. 6.4 km SE of Comer of Stringtown Rd. and Hwy. WXML(FM) Kayser Broadcast Ministries, Upper (BP880303AF) to augment nighttime pattern. 35. 12.9 km S. of Alvin. TX: ant.: SWR. Inc./ TM -30- Sandusky. OH Baytown, TX KWWJ(AM) 1360 khz -Oct. I appli- DA(DA)(BT): 29 17 56N 95 14 11W. cation (BP900307AA) granted for CP to increase day Existing AM's Virginia Beach, VA WVBT(TV) ch. 43-Oct. 2 power to 5 kw. application (BMPCT900907KE) granted for mod of KWSN(AM) KKFN XMT Group Inc.. Sioux Falls, Point Pleasant, WV WTGR(AM) 1030 khz -Oct. 4 CP(BPCT830223KV) to change the ERP: 2,028 kw SD application (BMP881115AF) granted for mod of CP (vis): ANTL AndrewALP32L3- HSM- 43(DA)(BT). WBNK(AM) WRSG Butternut Broadcasting (BP821122AD) to change TL: adjacent to Kanawha Company. Inc., Binghamton. NY River & Three Mile Creek. N of Hwy 35. Point Plea- sure. WV: increase CH to 2.9 kw and make changes in CALL LETTERS WCQR(AM) WGHK Fairlawn Broadcasting Inc.. antenna system: 38 48 52N 82 06 00W. Fairlawn, VA FM's KJQ1(AM) KKJZ Mt. Wilson FM Broadcasters Applications Inc.. Costa Mesa. CA New Smyrna Beach, FL WJLU(FM) 89.7 mhz - WARW(AM) WNBW 530 Route 94 Corporation, Oct. 3 application (BPED900315IC) granted for CP to Existing AM's Cornwall, NY change ERP: .34 kw H &V: change ant.: 382 ft. WLWZ(AM) WKDY Voyager Communications Ill WFNS(AM) WPLA Elvin L. Harmon. Plant City. Attica, IN WBQR(FM) 95.7 mhz I applica- Inc.. Spartanburg, SC -Oct. FL tion (BPH9006291E) granted for CI' to change ERP: WNLS(AM) WYYN Arso Broadcasting Corp., WRXK(AM) WZRZ Beasley Radio Inc., North 4.096 kw H &V: ant.: 387 ft. Tallahassee, FL Fort Myers, FL Athol, MA WCAT-FM 99.9 mhz-Oct. 1 applica- WPNN (AM) WKZN Broadcast Communications WUFI(AM) WRTL Rollings Communications of tion (BPH891212ID) granted for CP to change ERP: lnc., Gorham, ME 3.72 kw H &V. Illinois Inc., Rantoul. IL WWGZ(AM) WDEY Covenant Communications WYWR(AM) WFNV WVBR Inc.. Campbell, OH Lawrence, MA WCGY(FM) 93.7 mhz -Oct. 3 ap- Corp., Lapeer. Ml plication (BPH890214IC) granted for CP to change ERP: 31 kw H &V: change ant.: 640 ft.: TL: Essex Existing FM's Existing FM's County. approximately 1.8 km due W of the intersec- KRRO (FM) KKRC -FM Group Inc.. Sioux XMT KACW(FM) KYTE Big Bay Radio Inc., North tion of Lake St. and Main St. in Middleton. MA. Falls. SD Bend. OR Bloomfield, MI WBFH(FM) 88.1 mhz -Oct. 4 ap- KIUS(FM) KQHK Great American Broadcasting plication (BPED881103MB) granted for CP to change Voyager WLWZ -FM WLWZ Communications Ill Company. Hutchinson, KS ERP: .3555 kw H &V; change to directional ant. Inc.. Easley, SC KKCQ -FM KKDQ North Country Radio Inc., Caro, MI WIDL(FM) 104.9 mhz -Oct. 4 applica- -FM WWGZ Covenant Communications WWGZ Fosston, MN tion (BPH900402ID) granted for CP to change ERP: 6 Corp.. Lapeer. MI kw H &V: change ant.: 318 ft.: and to change freq: KKDQ(FM) KKAQ-FM Olmstead Broadcasting 92.1 mhz (per docket #89 -395) (This is to correct the Existing TV's Inc.. Thief River Falls. MN status. report no. 14724. appearing on Public Notice KTFO(TV) KGCT-TV R.D.S. Broadcasting Inc.. KMIA(FM) KMPQ -FM Ft. Bend Broadcasting May 1. 1990). Tulsa, OK Company lnc., Rosenberg- Richmond. Bennington, NE KRRK(FM) 93.3 mhz -Sept. 5 WWTI (TV) WFYF Watertown Television Corp., TX application (BMPH9005181C) granted for mod. of CP Watertown, NY KRRO(FM) KIUS XMT Group Inc., Sioux Falls. (BPH87I 109MB) to change ERP: 3.6 kw H &V; ant.: SD 426 ft.: IL: 5002 N. 72nd St.. Omaha. NE: other: ant. Grants type (to directional). KXIX(FM) KQLV NPI Partners, Sheridan, AR New AM Franklin, NJ WSUS(FM) 102.3 mhz-Oct. 4 appli- KXJZ(FM) KXPQ California State University. KWQA(AM) George L. Chambers, Hawley, TX cation (BPH900604IC) dismissed for CP to change Sacramento. Sacramento. CA

84 For The Record hodatfig Ott 22 1990 Les Moonves doing as well. Continued from page 53 Right. According to NBC, we're doing fine demographically and What else is David Jacobson working on? they're pleased with it, but it's still disappointing for a show He also has Paradise on, now being called Guns of Paradise, that was beating thirrysomething 20 some odd out of 26 weeks which he is working on very heavily. That's now a mid -season that we were head to head with them, and I don't know the show. So he is a very valuable asset. exact numbers, but it was at least three out of four times we'd beat them and the Tuesday night movie, so a How do you feel about the performance of that show so far? it's little hard to take to be moved to another time slot. We were not thrilled Well, it hasn't been on the air yet this season. with the move. When is it due on? On Friday nights, a big home video night, is there still an audience available to support the three networks and now We anticipate sometime by the middle of January, and we're Fox? hoping for a decent time slot and are optimistic about it. I think so. We've got What effect do you think the aggressive marketing and pro- to get them back to network television, motion campaigns on CBS and NBC have had on the new and I think you do that with quality programing. season? CBS moved quickly to shore up some early damage. Do you think we'll see some other moves soon? I think the promotions by and large are very successful. I think the K Mart promotion and the McDonald's promotion have I think the early CBS move was a good one. You can tell when definitely been successful. In certain instances you can obvi- something does that badly that things need to be done. I don't ously see the tune -in. All you can ask with a new show is just think you're going to see too many other changes that soon. I give it a chance, look at it once or twice, let me show you that think it's going to be a month from now. I think you're going I can deliver. to get a lot more sampling than pulling the quick trigger. Do you see any hits emerging from the new crop of network How tough will it be for CBS to turn things around? shows? Well, CBS is committed to getting the young audience. It may It's hard to tell. I think there are certainly disappointments. I take a year or it may take a couple of years, but I don't think think ABC obviously expected more out of Cop Rock initially. they're going to falter from that attitude. I think they're going I think NBC expected more out of The Fanelli Boys initially. to go after what ABC and NBC have had, which is kids, teens, Now, that's not to say that they've lost interest in them, I just the younger viewers. I think their attitude is "hey, we have to think there are disappointments all around. wait it out, we have to do whatever we can to attract the Talk about performance of Lorimar shows a bit. Specifically, younger audience." It's the only way to go into the nineties. one of the highest profile new show has been Gabriel's Fire. What's your read on ABC so far this season? The numbers haven't been great. ABC once again has tried for the most daring type of program- The demographics are very good. Obviously, we're up against ing- Saturday night is extremely bold. I think they're disap- Cheers, which is always a tough place to be. But the quality of pointed, as I said, with Cop Rock, but I think what they did the show is so good that it's finding its audience. The shares with it was a great attempt and a bold move on their part. Twin are slightly lower than we expected initially, but it's settling Peaks, Cop Rock, China Beach -trying something different, down and we feel like we're in very good shape on Gabriel's prime quality. I think it should be applauded. Fire. And Fox? How is ABC responding to Gabriel? You're going to see a change in Fox in that I don't think you'll They have been nothing but supportive. And they seem to be see it going after such a narrowcast audience. I think they're not at all concerned about the numbers. Obviously, it's Thurs- going to come a little bit more to the center. I think you're day night and everybody is jumping all around. Thursday going to see shows on Fox that maybe you would say, "You night is very hard to read; The Simpsons just opened this week know, that could have been on another network," whereas a and some shows are premiering as late as November I, so its year ago you wouldn't have said that. Good Grief could have hard to say how it will shake out. been on another network. What about some of the other Lorimar product? DEA for They need a bigger audience to survive long term, don't instance, has not been viewed widely on Fox. they?

But once again, the numbers have really maintained for the Probably. I think we all have to work together by having the last four weeks. We started off at a slightly higher level, then studios working hand in hand with the network to get the dropped. We've always been three share points behind Ameri- largest possible audience we can get back to the networks. It's ca's Most Wanted, and we have maintained that, and we really a little bit scary looking at the future and thinking, "Are we a have not dropped at all in the last four weeks. In addition, I business that is slowly going to diversify too much ?" From the don't think you can judge a Fox show now even more so than point of view of a production company, yes, it is very exciting the others because they can't compete dollarwise promotional- to think about selling to 50 channels. At the same time, our ly with ABC, NBC and the K Mart and McDonald's promo- bread and butter is still network programing. money. So for the Fox tions. They just don't have that kind of Well, if Fox is moving more to the center, who will air the shows it's really a longer wait. next Married with Children? to have slipped in its new time period Midnight Caller seems Oh, I think Married With Children could pop up on ABC, on Friday nights. NBC, CBS or really anywhere. Maybe some of the rough Well, Midnight Caller was winning its time slot on Tuesday edges would be taken off. There is still a slight line dividing nights and then they moved us to Friday night and we're not the three networks from Fox, but it is moving in more.

Broadcasting Oct 22 1990 rr.R..iq 115 Especially now that Fox is competing head to head. They took I guess the networks look at the worst possible scenario. They their big gun and put it head to head with Cosby. say. "Okay, here we are in September or October or here we What about NBC? Are their days numbered at the top? are in May, what are the chances that this show, which was a 28 share now. will be down to a 20 next and we'll have to That's hard to say. I still think they have a lot of quality bounce it ?" If the answer is that the chances are 95 to one that programing. I believe Fresh Prince is still performing nicely. I it's going to be doing just as well, or that even if it slips, it think they're disappointed at what's happening at 8:30 p.m. won't be enough to cancel it, we might as well order two [following Fresh Prince]. There's a considerable drop there. years. We can make better deals with actors and better deals But overall, NBC is still in very good shape. I'm sure they with the writer /producers, a better deal with the studio. weren't thrilled losing week one to CBS, but they recovered fairly nicely and they picked up where they left off. Does the possibility exist for a new show to get a two -year deal off the bat? Dallas is in the final year of a two -year renewal from CBS and Paramount is apparently trying to renew Cheers for two or Well, Dolly Parton got it a couple of years ago, but I haven't three years. Have those deals become more frequent? heard of anyone doing it since then. It seems like the networks won't do that unless they absolutely have There are a number of deals out there, and obviously as a to do that. The risks are too high. When you look some studio it is usually beneficial for you to get them. Without at of the deals out there, would commenting on them specifically certain shows of ours have you rather say to a Steven Bochco, I'll give you five series commitments as opposed to a two it. and it certainly is a good thing to have. -year commitment. If one show is not working, why are we wasting our time doing it have to be to get that kind of How strong does a show for another year? Let's just move to the next show under your commitment? commitment with us. B

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Datei Corporation Radigteçhniques; AFCCE EDWARD A. SCHOBER. P.E. DON'T BE A STRANGER Association of BROADCAST CONSULTANTS To 3roadcasongs I 1 7323 Readers. Display Federal Communications FCC Appkcations Field Engneerng your Professional or Service Card here It will be Applications Inspections AM FM TV Boosters seen by station and cable TV system owners Consulting Engineers and decade makers P.O. Box 387 Haddon Heights, NJ 0B035 P.O. Box 19333 Call Toll -Free 1989 Readership Survey showing 3 7 readers 20th Street Station 809-548-8008 per copy (800) 969 -3900 Washington. DC 20036 1515 N Court House Rd, Arlington, VA 22201 Member AFCCE and NAB 17(13) 534.78RO PROFESSIONAL /SERVICE DIRECTORY RATES 52 weeks - $40 per insertion 26 weeks - $50 per insertion There is a one time typesetting charge of $20. Call (202) 659 -2340 Continued from page 72. of conversion, but in any event substan- the remaining $10 million most stations tially less than prior estimates." Incre- would have to spend on playback, local mental costs were defined as "that level production, post- production and other George Vradenburg III, CBS senior of capital investment over and above equipment needed for full HDTV imple- vice president, who is a director of the what normal NTSC replacement capital mentation would be spread over ten or Advanced Television Test Center spending would have been." more years, depending on the business (ATTC), said in the keynote address to CBS will release a report of the pre- needs of a particular station. "The costs the SMPTE conference that broadcasters liminary results of the tests during a involved in completing all stages are cannot afford to ignore HDTV and hope meeting of the FCC advisory commit- very large. However, they need not be it just goes away. While understanding tee's systems subcommittee 3 on cost incurred in one or a few years. There are the anxieties caused by HDTV costs, analysis on Wednesday (Oct. 24) in no timetables or deadlines here," especially in view of the fact that there Washington. PBS will also report on its Kutzner said. "The marketplace will de- seems to be no consumer demand for on -going cost analysis program at the termine timetables based on the ability better TV pictures, Vradenberg asked: same meeting. to pay and the level of desire for this "Can we, as an industry, rest comfort- Kutzner provided some details of that new service." ably on today's prediction of what the report during the SMPTE conference. The cost of studio equipment is ex- consumer will want tomorrow? I think PBS's current estimate is that full pected to be, by far, the most expensive not. I wonder where the movie industry HDTV conversion, spread over several part of HDTV conversion. Besides im- would be today if it had relied on Harry years, would range between about $11.5 plementing widescreen 525, other ideas Warner's seemingly sound skepticism in million and $14.25 million, depending to soften that blow are being proposed. 1927 when he said: 'Who the hell wants in part on whether a station is UHF or Said Sony's Thorpe: "The thing the to hear actors talk ?' " VHF, the size of its market and other broadcasters don't know yet is what they Vradenberg announced that CBS and variables. want in the studio in terms of band- its affiliates have been researching con- Under the PBS scenario, antennas, width. It's almost inherent it won't be version costs on their own. "While not transmitters and other equipment needed the 30 mhz of SMPTE 240M." The yet complete, it appears that the total for affiliates to pass a network high- lower the bandwidth, the less expensive incremental capital investment per sta- definition signal would be the first studio equipment becomes. "I think tion may be in the range, in our view, of equipment installed at most stations at [lower bandwidth] is going to make a lot $5 million -$10 million, depending on costs ranging from about $2 million to of this a lot more realistic.... Looking the size of the station, timing and pace $4.47 million. After those initial costs, long -term, in a five -year period, it's not all gloom and doom." Sony has already perfected a half -inch cassette high -definition VTR with the scanning parameters of 240M, but at a INTERNATIONAL FLAVOR bandwidth of 20 mhz, that is now sold for less than $ 100,000. MPTE's officers were upbeat in their descriptions of the society's current Another idea that has surfaced is to trend toward international expansion. "We are indeed an international use data compression schemes, such as We're in fast media. The society is in an international mode. forward," those proposed for all- digital high -defi- SMPTE President Maurice French said. nition satellite and terrestrial transmis- As of Oct. 1, SMPTE has added sections from Germany (based in Munich) sion, and apply them to studio equip- and the Soviet Union (based in Moscow). The additions are part of a 16 -month ment. "If we had a moderate effort to attract more foreign members. During that period, SMPTE has also compression of the HDTV digital sig- added new Italian and Scandinavian sections. SMPTE's ability to attract an nals, such as a 4:1 compression...that international constituency "reflects the energy and vibrancy of our society as would allow us to send those signals we respond to the needs of industry and our membership worldwide," French through the digital implementations that said. we may do in the near future," Weiss Within a French predicted that a New Zealand section will be year, said. established and "there is indication that the Australian section is expanding" Most of these studio cost -saving tech- from one to four sections in the near future, French said. Engineers from niques would also be of use to nonbroad- Czechoslovakia, Hungary and Japan have also expressed interest in joining. cast TV media, such as VCR's, direct (An SMPTE local section is made up of 50 or more engineers in a broadcast satellite and cable. In addi- geographic area that petition to join the society. There are currently 25 tion, Vradenberg said, those media do sections including 17 in the U.S. and three in Canada in addition to the new not have the same spectrum limitations foreign groups.) that have been placed on broadcasters. "The role played by SMPTE in providing international standardization That is why positive steps toward HDTV continues to grow in importance," said SMPTE Engineering Vice President implementation must be adopted by Baron, managing director of technical development, NBC. Unlike the Stanley broadcasters, he said. U.S., TV and film production standards in many countries are set by law. "If non -broadcast media were to SMPTE can be the bridge between industry and foreign governments during adopt such systems and they were to process, he said. "Thus the equipment we manufacture the standards-setting prove popular, and broadcasters were and the products the equipment produces under a voluntary standards system unable to provide.comparable high-qual- may be required to meet regulations which have been drawn from those same ity pictures and sound, American broad- standards. It is essential that manufacturers and users participate in the casting would risk becoming a perma- development of the original standards," Baron said. nent second -class distribution system," Vradenberg said. -eats

88 International Broadcasting Ott 22 1990 The truth about agents and casting directors Performers unions: Are they right for you? How to audition Tips on starting out, and what to do when you get a real job

Based on a broadcasting course Cronauer taught for five years at the New School for Social Research in Manhattan, this book and audio tape companion is essential for aspiring broadcasters and actors alike. It teaches COPY something that is primarily an acting skill: how to take another person's words and convey them as though they were your own. "Adrian has written a comprehensive guide. In fact, everything you've ever wanted to know FREE AUDIO TAPE about how to read copy is contained in this book." "T° RE. %D COPY Ed McMahon - "Stimulating for the novice, and I'd like to .f' 4,,...... recommend some parts to several highly paid i pros." - Peter Allen A cassette tape, included free Voice of the Texaco Metropolitan Opera with each purchase of How Broadcasts to Read Copy, provides you with actual examples of Adrian Cronauer is one of the most famous voice -overs. Each selection broadcasters around today, thanks in part to on the tape complements the Robin Williams' award- winning portrayal of him information in the text. in the movie Good Morning Vietnam. Cronauer Specific procedures, now has written a book for both professional techniques and principles are announcers and aspiring broadcasters: How to demonstrated. Read Copy: Professionals' Guide to Delivering Voice -Overs and Broadcast Commercials. This Cronauer gained world fame as an Armed book, states, out in great Cronauer "points Forces DJ in Vietnam. He has also worked as the most important aspect of DJ work detail an anchorman (WIMA -TV), operations manager almost all kinds of broadcasting): how to (and and program director (WFRT -TV), and station a good reading copy and sounding do job manager (WPVR -FM). Mr. Cronauer spent natural on the air." many years in New York City with station WQXR and as a freelancer. Cronauer focuses on: ISBN: 0- 929387 -14 -7 Working with recording studios 200 pages 25 minute audio cassette Using your voice to its best advantage $29.95 (cloth) Words to stress and not to stress What common mistakes mark an amateur from a professional Broadcasting Book Division He offers dozens of tips to help an announcer in 1705 DeSales Street, N.W. his or her career: Washington, DC 20036 Marketing yourself or call 1- 800 -638 -7827 to use VISA or MC C

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Women, minorities encouraged. send resume and salary requirements to: General Now we need a lake charge, whatever it takes to Manager, KIWW FM 96.1 Spanish Radio, 1519 W. be #1 general manager. You'll receive a salary, HELP WANTED ANNOUNCERS Harrison, Harlingen, Texas 78550. No calls bonuses and have an opportunity to acquire equi- please. KIWW FM Radio/Tichenor Media System, ty. We're in a hurry to be #1 so don't wait! EOE. Group owned Oldies AC seeks AT who can com- Inc. is an affirmative action, equal opportunity em- Contact: Steve Sinicropi, 5152 N. Santa Monica municate with an adult audience. T&R: PD, ployer. Blvd., Whitefish Bay, WI 53217, 414 -964 -6170. WMXX -FM, PO Box 3845, Jackson, TN 38303- 3845. EOE. Sales manager for turnaround 100+ market Sales reps needed to sell sales promotions to Northwest combo in a sportsmans paradise. Major market radio station managers - if you want excellent Southwest FM Hispanic station Owned by fast -track 6 station group. Must have searching for morning personality or team with income /are willing to travel (two state area) - have strong management and motivational skills proven track record. Fully lingual. to radio management experience - phone American Bi- bright and build and lead a staff of professionals. Lead creative. Send resume. EOE. Reply Sales Promotions - 615-320 -8842 or fax resume to Box Q -38. through strong selling skills and one-on -one train- 615 -383 -9541. EOE. ing. Will aggressively compensate the pro who Talk -show hosts wanted for leading, cutting can consistantly hit & exceed budgets. Send re- Co-op director with proven sales track record edge So. California Christian radio station. Call KBRT-Crawford Broadcasting sume, refs., and salary history to Box Q -27. EOE. needed to direct a sales staff of 15. If you're tired Co. at 714 -754- 4450. Ask for of your dead -end job with a cap on your income, Cindy. EOE. then we should talk! Bring your experience to a Are you ready to move to TV? We are starting a Southern New Mexico resort area adult class C top ten market radio station and earn big bucks. satellite operation in one of the most beautiful FM seeks announcer /production talent with good Write or call Aldie Beard, GSM, KHYS -FM, 5 Post spots in America. You'll be expected to set up our copywriting. Contact Adam West. PD KSNM Oak Park, Suite 1398. Houston. TX 77027. operation, sell, produce commercials, put them on 713- 505 -894 -3987. EOE. 622 -0010. the air, keep the records, and maybe even sweep up at night. But it'll be more fun than radio, and Midwest AC has full and possible part time more fun than television usually is. Send letter, AM program manager: WXXI -AM, Rochester, NY, openings. Females and minorities encouraged to resume, salary history, and references to Box Q- seeks program manager to supervise it's major apply. Tape and resume. WKAN 2 Dearborn 28. EOE. news operation, music director. talk show hosts Square, Kankakee. IL 60901. EOE. and radio announcers. Responsibilities include budgetary supervision, program scheduling, au- IMP WANTED TEOUIGL Director /station manager of WUAL/WQPR, dience development and fundraising. Minimum 100,000 watt and 20,000 watt CPB qualified radio four years broadcasting experience. Background Chief engineer for group -owned AM /FM combo and supervi- stations licensed to The University of Alabama. in news, public affairs programing in west Texas medium market. Must possess SBE Successful applicant must be familiar with policies sion of professional staff. Two years in manage- or FCC General Certification. Send resume and and operation of National Public Radio, Corpora- ment position at public or commercial station. salary history to Box 0 -31 EOE. tion for Public Broadcasting, SECA, and related Bachelor's degree; advanced degree preferred. organizations as well as federal and state agen- Resume, cover letter and salary history to: WXXI HELP WANTED NEWS cies which affect licensing and /or funding of pub- Human Resources Dept.. PO Box 21, Rochester, lic radio: must show personnel supervisory abili- NY 14601. WXXI is an Equal Opportunity Employ- Ski free: New England Ski Areas Council wants ties: must understand public radio fund raising er and encourages applications from minority broadcast ski reporters! Major market voice, ver- and promotion techniques and have ability to im- group members. satile delivery and solid writing required for large plement projects to increase station funding; radio network. Call Jill Genser 802 -457 -3123. should be familiar with technical aspects of radio EOE. broadcasting. Public radio experience, some as supervisory, required. Bachelor's degree re- Afternoon news anchor: Live 7 miles from the HELP WANTED SALES quired; Master's preferred. Some leaching duties water, a stone's throw of the greatest city in the in College of Communication may be assigned. world and work for Long Island's ratings leader Salary competitive, commensurate with experi- Co -Op /vendor director: Aggressive, creative, ex- WALK FM /AM in our award winning news dept. ence. Send cover letter, resume, and a list of at perienced individual needed in Philadelphia. Ca- We're looking for the best afternoon news anchor - least four professional references to: Employment pable of creating quarterly new business plans creative, bright & sharp -for the Island's #1 radio Office, Box 870364, Tuscaloosa, AL 35487. The and leading sales staff. Excellent compensation station. Excellent writers only need apply. Tapes & University of Alabama is an Equal Opportunity/Af- package. Real opportunity for advancement. resumes to Susan Murphy, News Director, WALK firmative Action Employer. Women and minorities Send resume to: Elise Elfman, WXTU, 23 West City FM /AM, PO Box 230, Patchogue, NY 11772. EOE are encouraged to apply. Avenue, Bala Cynwyd, PA 19004. EOE. M /F.

911 Oarsißsd Ihoadtasting Oct 22 1990 News director for KEDM, Northeast Louisiana's N.H. AC seeks full -time announcer with excellent TV promotion director: WOGX -TV, Ocala- new public radio station. Responsible for all as- production skills. T & R to WJYY. PO Box 1517. Gainesville, Florida seeks creative. experienced pects of news programming: host local "Morning Concord. NH 03302 -1517, EOE. audience promotion professional to direct three - Edition" news program: train reporters. May teach person department, handling all on -air, print. radio one course in communication. Qualifications: BA and outdoor promotion, publicity functions. in Journalism /Broadcasting: news gathering and Hands -on production and strong writing skills a reporting experience, preferably in public radio. SITUATIONS WANTED MANAGEMENT must. Minimum of three years experience. On -air Salary: DOE (Low -mid $20's). Closes 11/15/90. reel and resume required. Write or call Mel Gross- starts 2/1/91. Send resume. cover letter, tran- Twenty -five year pro, sales motivating, bottom man. General Manager, 1551 SW 37th Avenue, scripts, cassette air -check. three letters of recom- line manager. seeks challenging and rewarding Box 3985. Ocala. FL 32678. 904 -351 -5151. mendation to: Michael Exinger, KEDM. 225 situation. Small- medium market. Carolinas, Flori- Equal Opportunity Employer. t A 71209 Stubbs Hall Monroe -6805. EOE/AA. da. Georgia. Alabama. near coast. Reply: Winner. Program manager: Successful Last growing VHF 114 Levee Road. Mt. Sterling. KY 40353. Fox affiliate in beautiful coastal market looking for individual HELP WANTED PROGRAMING Retiring? Dark? Entrepreneur will assume re- with minimum 2 years broadcast experi- PRODUCTION AND OTHERS sponsiblities and rebuild for partnership /sale ence. preferably in programing. and familiarity with promotion (owner financing) You are paid first. 515-472- & sales objectives. Send resume 8211. to: General Manager. WFXI Fox 8. PO Box 2069 Head writer: Radio programing. promotions and Morehead City. NC 28557. EOE. marketing company looking for a head writer. You Current group VP and former GM looking for KCET, LA Public TV, currently has new. exciting will be responsible for writing commercials, pro- fresh challenge. Interested in Group or GM posi- opening for a manager of broadcast research. gram and sales demos and overseeing the writing tion. Cali now 704- 366 -0380! The main function will be to develop, manage and of short form programs. Immediate opening. Send maintain information systems pertaining to KCET resume. writing samples and salary requirements OPP'S, I built up a stand alone AM in Florida to viewership necessary for the effective scheduling to: Gary Zenobia, CRN International. One Circular $90.000 month and they sold it! Looking for GM or of programs for: 1) audience growth 2) promotion- Avenue, Hamden. CT 06514. No calls please. SM position in small or medium market. Prefer to al impact and 3) fundraising growth. The ideal EOE. return to Midwest. Over 20 years management candidate will have a graduate degree (with some experience. Call 813- 772 -3994. Advancement opportunity for announcer /pro- statistics). a minimum of 5 years experience in duction person. group operation in SE Texas. Experienced general manager wants to re-lo- broadcast audience research, preferably with Send resume and tape to Rebecca Cooper. KTXJ. cate. Superior knowledge of budgets. sales train- broadcast mgnt. experience. excellent writing and PO Box 2008. Jasper, TX 75951. Good salary & ing. programing. Calf W W.A. 606-274 -4844. analytical skills. and the ability to manage corn- benefit package. EOE/M /F. outer processing of research data. Familiarity with public television is a must. To apply, please send resume with salary history to: Manager, Broadcast Program director for KEDM. Northeast Louisi- SMIATIONS WANTED ANNOUNCERS ana's new public radio station. Responsible for all Research Oppty.. KCET. Human Resources on -air aspects: host daily classical music shift: Dept.. 4401 Sunset Blvd.. Los Angeles, CA 90027. train porducers: coordinate traffic and continuity. One of the premier talk hosts seeks new chal- Women. veterans and the otherty -abled are en- May teach one course for communication. Qualifi- lenge. Currently in top 10 market. Can do heavy or couraged to aooly cations: BA (minimum) in Broadcasting /Communi- light talk and combo music -talk with great FM AM Promotion manager. WNOL -TV Fox 38 in New cation: radio programing, research analysis. and drive potential. I love the West but will consider all Orleans is seeking an aggressive hands -on pro- production experience, preferably in public radio. areas! For airchecks write in confidence to Box 0- motion manager. If you are an innovative, orga- Salary: DOE (Mid $20's). Closes 11.1/90. starts 40. nized, take -charge professional who can visual- 1/14/91. Send resume, cover letter. transcripts, ize. take advantage of marketing opportunities, cassette air -check. three letters of recommenda- build a strong creative team and are looking for tion to: Michael Exinger, KEDM. 225 Stubbs Hall, SITUATIONS WANTED NEWS career growth in an exciting new company we Monroe, LA 71209 -6805. EOE/AA. want you as part of our team. The perfect opportu- Experienced anchor, reporter and news director nity for a large market number two or small market Development director for KEDM. Northeast Loui- looking for a new challenge. Warm delivery and number one. Indy experience a must. Fox affiliate siana's new public radio station. Responsible for writing skills. Knowledgeable in public excellent a plus. EUE. Send resume. demo tape and promo all fund raising: publicity: publication of program and commercial radio. Call Greg after 3p.m. materials to: Madelyn Bonnot, WNOL -TV, 1661 guides and promotional material. May teach one 319 -233 -3338. course in communication. Qualifications include Canal St.. New Orleans. LA 70112. No phone BA in Marketing, Broadcasting, related field; fund calls. raising for public radio/non- profit experience: Production manager: Temporary position for De- computer experience. including desktop publish- SITUATIONS WANTED PROGRAMING cember 1. 1990 through April 12, 1991. Five years ing. highly desired. Salary: DOE (Low -mid $20'5). PRODUCTION ti OTNERS production management with technical produc- transcripts. work samples (3 maximum). three let- tion experience (preferably in a union environ- ters of recommendation to: Michael Exinger, ment) and excellent people skills required. Salary KEDM. 225 Stubbs Hall. Monroe. LA 71209-6805. Cost -effective professional consultation de- negotiable. Resume to arrive before 11/3 to: Hu- EOE'AA signed for small market radio. I specialize in news. information, and community involvement/not a man Resources, KQED, 500 Eighth St.. San Fran- KPBS -FM, San Diego's public radio station condescending big city jerk. Prepared to serve cisco. CA 94103. EOE /AA. seeks an energetic and innovative operations co- your small or medium station. Reply Box Q -7. ordinator. The operations coordinator prepares daily program logs. supervises part -time board NELP WANTED SALES operators and performs board shifts as neces- MISCELLANEOUS sary. schedules programs for recording and cre- Local sales manager - WHTM -TV. (45th ates and maintains systems to enhance informa- ADI), Make money in voiceovers. Cassette course of- ABC affiliate seeks highly motivated and competition flow. Qualifications: Minimum of two years full - fers marketing and technique for success in com- tive individual to lead time. professional experience in broadcasting. sales staff. Must have prov- mercials and industrials. Money -back guarantee. en track record and skilled in Strong computer skills required: word processing. all aspects of local Call for info: Susan Berkley. 1-800-333-8108. sales. EUE. Send resume Paiva, networking, data base development and manage- to Jon WHTM -TV, Box 5860. Harrisburg. PA 17110. ment Audio production experience is also re- including quired, tape editing. audio dubbing, Account executive: WNUV -TV. Baltimore's fast- routine maintenance and satellite downlink opera- TELEVISION est growing television station is seeking an experi- tions. Must have skills outstanding organizational enced account executive. We've doubled our au- and effective verbal, written and interpersonal HELP WANTED MANAGEMENT dience share in the last year and have an communication Prior broadcast traffic or op- skills. opportunity for an aggressive salesperson to take A erations experience a plus. Bachelor's degree Traffic manager - TV station seeks highly motivat- advantage of it! Great benefits, great company. or equivalent is required. Salary range starts in the ed broadcast traffic person to supervise operation Send resume to: Michael Kelly. GSM, WNUV -TV mid 20's plus excellent benefits. Submit your re- of Traffic Department. Excellent organizational 54. 3001 Druid Park Drive. Baltimore, MD 21215. sume and a request for an employment applica- skills, detail oriented, meet strict deadlines. pro- EOE /MF tion to: SDSU Foundation Personnel Office. 6475 vide good leadership. strong communication Alvarado Road. Suite 128. San Diego, CA 92120. skills. PC experience. familiarity with IBM system General sales manager - Affiliate, mid-Atlantic Or you may call 619 -594 -5703 to request em- 36 & Columbine software helpful. Resumes to Per- location accepting applications. Send resume ployment application materials. Position closes sonnel Manager. Box 699. E. Syracuse. NY and salary requirements. Replies remain confi- November 2, 1990. EOE/AA/Title IX Employer. 13057. EUE. dential. EUE. Send to Box Q-42.

Broadcasting Oct 72 1990 Classified 91 National sales. Number one affiliate. Must be Television /chief engineer for Christian station. News director: WCBD -TV2 Action News in aggressive and have solid knowledge of National Hands on exp. with UHF transmitters, studio main- Charleston, SC, one of the best small market Sales and Rating Services. Send resume, career tenance and ability to train and supervise small news operations in the country, needs aggres- goals. and salary history to Ken Jarvis, VP Sales, engineering staff. SBE certification a plus. Send sive, team orientated news director. Solid ex- WCAX -TV, PO Box 608, Burlington, VT 05402. No resume to: Jacksonville Educators Broadcasting, perience and successful track mandatory. All phone calls. EOE. Personnel Department, 14131 Chambers St., Tus- replies totally confidential. Will seriously contin. CA 92680. EOE. sider top market assistant news director /exe- Account executive, experienced, aggressive, cutive producers. Send resume to: WCBD -TV, savvy, ready for move to fast track growth organi- Maintenance engineer: Two year technical grad- Personnel Dept. #676. PO Box 879, Charles- zation in 55th market. Call Addison Hawley, 904- uate with minimum 2 years experience in mainte- ton, SC 29402. WCBD-TV, EOE M /F. Applicant 438 -4444. EOE. nance of 1 ", 3/4 ". 1/2" VTRs, cameras and associ- drug screened. ated studio equipment. Experience may be substituted for technical education requirements. NEV wANfEN MINIM Experience with satellite uplink desirable. Ex- News promotion manager - Primary responsi- panding Teleproductions Center offers opportuni- bilities will be the creation and execution of on- air news promotion, including but not limited Television: Full -time master control air operator. ty for growth, full benefits package, including tu- to. breaking news coverage, mini series, talent Basic understanding of FCC regulations, switch- ition waivers. Deadline for applications extended showcasing, special news programing and board and program logging. Knowledge of Beta to 11/7/90. Start date Nov. 30th or by mutual daily news teases. Person will write copy for Cart system, Model BVC, a plus. Familiarity of agreement. Salary: $20,000 -22,000. Contact print advertising; produce radio promotional waveform monitor and blanking perimeters need- Hugh R. Paul, 201 Bishop Hall, The University of announcements during sweep periods. Will as- ed. Experience preferred. Send resume to: Trinity Mississippi, University, MS 38677. 601 -232- sist in the production of news opens, show Broadcasting Network, Attn: Personnel Dept., 5917. Phone calls welcome. Resumes accepted opens. and special projects. The news promo- 14131 Chambers St., Tustin, CA 92680. 714- by tax 601- 232.5918. tion manager will report to the creative ser- 832 -2950. EOE. TV maintenance technician /satellite truck opera- vices director. Applicants should have strong Medium market California affiliate looking for en- tor. Requires self starter having experience with writing ability with two years experience pro- gineering maintenance and operations personnel. Sony 3/4" and Beta, Ikegami, TK -47 and VPR -3 ducing news promotion: working knowledge of Operations applicants should have experience equipment maintenance. Experience with Micro- ENG editing, and one -inch production, studio with VTR's audio consoles, switchers, lighting stu- wave, satellite and VHF transmitters is preferred. and location production. Knowledge of graphics dio cameras. etc. Degree and /or SBE certification Cantact Marty Peshka, WTNH, PO Box 1859, New and animation, a plus. Ability to supervise #nd work preferred. Two years experience required. Send Haven, CT 06508 or call 203-784 -8888. EOE. staff with an agency desirable. Sub- resume to Box P -37. EOE. mit resume, non -reeturnable 3/4" tape, and salary requirement to: KCRA -TV, ATTN: Dept. Broadcast engineers needed: WTVR -TV is up- CPG /NPM, 3 Television Circle, Sacramento, Wanted: Experienced, hands on, chief engineer dating its employment fiie for the positions of CA 95814 -0794. Please, no calls. NOTE: Any for medium sized Florida Network affiliate. Salary maintenance engineer and master control engi- offer bf employment is contingent upon pass- 30 -40 K. Excellent benefits. Send resume and neer. Seeking maintenance engineers with mini- ing a medical test for drug and alcohol use. references to: Box Q -15. EOE. mum three years in studio equipment, ENG and Position will be filled at earliest possible date. EFP equipment, microwave, transmitter and satel- EOE M /F. Why not live at the beach? Progressive NBC lite equipment. FCC General Class or SBE Certifi- affiliate located 15 miles from the ocean seeks to cation required. Send resume and salary require- Assignment editor in Denver. KWGN -TV, Den- fill the following positions: MAINTENANCE ENGI- ments to: Chief Engineer. Seeking master control ver, a Tribune Broadcasting station, is seeking NEER: Requires experience in troubleshooting to engineer to work varied shifts. Need mature per- ' a top -notch assignment editor. Candidates component level various format videotape record- son with a mechanical and /or electronic back- must have three years related experience and ers, computer based video processing equipment ground with previous television experience pre- be strong consumers of news. Must demon- (such as ADO), and associated support equip- ferred. Entry level position requiring the operation strate ability to develop, coordinate and as- ment. RF experience a plus. Requires FCC permit. of video tape, switching, microwave and satellite sign coverage of news stories on a daily basis. SBE Certification preferred. MASTER CONTROL equipment ±Send resume and salary requirements Send resumes to Steve Grund. News Director, OPERATOR: Requires network affiliate switching to: Tina Woody, MC /E Supervisor, WTVR-TV, 3301 KWGN -TV, 6160 South Wabash Way, Engle- experience. Duties include: on -air switching, dub- West Broad Street, Richmond, VA 23230. No wood. CO 80111. EOE. bing spots to ACR cart, camera setup. and receiv- phone calls please. M /F/EOE. ing satellite and microwave feeds. FCC permit required. For immediate consideration, send a re- Weekend meteorologist: Live on the coast and sume. no phone calls accepted. to: David P. forecast with the number 1 meteorologist in Brant, Chief Engineer, WSAV -TV, PO Box 2429. NELr IIANI® N1t11f town. Meteorological degree required. Reply Savannah, GA 31402. WSAV -TV is an Equal Op- box Q -41. portunity Employer. WCBD -TV2 Action News in Charleston, SC, one of the best small market news operations in the Television news: WISH -TV is accepting appli- country. needs aggressive, team orientated news Shooter-editor Creative and self- motivated tech- cations for the positions of meteorolo- and successful track nician needed at Naval Academy telelvision facili- director. Solid experience gist /weathercaster and news reporter. College mandatory. All replies totally confidential. Will seri- ty in Annapolis, MD. ENG camera and editing with degree, experience, proven broadcast consider top market assistant news direc- skills effects experience required. Send resume, demo ously required. Letter and resume to News Director, reel requirements tor /executive producers. Send resume to: & salary to Mobile Video 1620 WISH -TV, PO Box 7088, Indianapolis, IN WCBD -TV. Personnel Dept. PO Box 879, Eye St., NW Washington, DC 20006. EOE. #676, 46207. EOE M/F Charleston, SC 29402. WCBD -TV EOE M /F. Applicant drug screened. TV Engineer. The opportunity: 10/36, Channels Chief meteorologist wanted. Must have at least top 30 PBS affiliate, is seeking a committed indi- News photographer/editor wanted for position two years experience with a commercial televi- vidual to perform a variety of complex and spe- with network affiliated news room in California. sion station. We have excellent equipment and cialized duties of a technical nature involving the Prior ENG experience a must. Send resume to a newsroom stormcenter. Applicant must be operation and maintenance of television broad- Box P -38. EOE. familiar with hurricanes. Send resume to Box cast and transmission equipment. The successful Q -43. applicants: Individuals who have an Associate de- Executive producer: Experience required, gree in Broadcast Engineering or related field and good people skills, along with good writing Reporter/weekend weather person wanted for two (2) years work experience in television broad- ability, and dedication to the profession. Re- top rated NBC affiliate on California's central cast technical operations; plus FCC General sume's and salary requirments to News Direc- coast. Report three days /week, present weath- Class Radio -Telephone license and /or certifica- WJTV -TV PO Box 8887 Jackson, MS 39204. tor Two experience. Tapes tion as broadcast engineer by the Society of er on weekends. years EOE. resumes calls) to Adrienne Laurent, Broadcast Engineers, or any equivalent combina- and (no KSBW -TV. 238 John St., Sali- tion of experience and training which provides the Executive producer: Southeast news leader, News Director, nas, EOE. necessary knowledge skills and abilities. The pro- WIS -TV, is expanding. We're looking for a CA 93901. cess: Call 414- 225 -1800 for an application form strong creative executive producer. Someone and complete job description. The deadline is who works well with people and is driven to be Entry level reporter with growing independent. Monday, November 12, 1990. Resumes and let- the best. Positions are also open for line pro- Fast paced and organized individual with ters of application will not be accepted in lieu of a ducers. reporters. and photojournalists. Send strong writing skills and cooperative attitude. completed application form. Milwaukee Area non -returnable tape and resume to Fred Ertz, Hard news coverage a must! Tape and resume Technical College, 700 West State St., Milwaukee, News Director. WIS -TV, PO Box 367, Colum- to News Director, WTWS TV26, PO Box 991, WI 53233. Equal opportunity employer. bia, SC 29202. No phone calls, please, EOE. New London, CT 06320. EOE.

92 fJsuiRsd Broadcasting Oct 22 1990 HELP WANTED PROGRAMING SITUATIONS WANTED TECHNICAL SITUATIONS WANTED TECHNICAL PRODUCTION A OTHERS 25 years broadcast engineering. 14 years as Cable TV engineer with 7 years experience as News photographer /editor: Minimum two years hands -on television chief engineer & director VP /Director of Engineering and strong business experience shooting and editing TV news. of engineering. Experienced with complete, management skills seeks full time management Must be willing to work nights and weekends, full service news operations including live position in Philadelphia area or temporary assign- must have a clean driving record. Send tape trucks, vehicles and all associated ENG & mi- ment anywhere as project manager 215-482- and resume to Tim Clune, Chief Photographer, crowave equipment Please reply Box Q -5. 9930. WTNH -TV, 8 Elm Street, New Haven, CT 06510. EOE. No calls. 25 years of broadcast engineering. More than 15 as chief engineer and /or director of engi- Senior producer needed for one -hour daily neering. Fully experienced ENG, Down -Linking ALLIED FIELDS public affairs television talk show taped just and Up- Linking. Seeking to return to engineer- outside of New York City. Requires solid man- ing after a year off to explore sales. Fully expe- agement experience, strong news sense, ex- rienced in complete design and construction HELP WANTED INSTRUCTION cellent editing skills, deadline focus. Donahue - of new facilities. Please respond to Box Q -45. esque talk show production experience. A Broadcast journalism. Nicholls State University minimum of five years in TV news or public is seeking a faculty member starting fall 1991 in affairs programing is required. Please send re- SITUATIONS WANTED NEWS broadcast journalism. This is a tenure -track posi- sume and reference to Margaret Suzor, Oliver tion. Salary and rank are open. Applicants should 1211 NW, Productions, Connecticut Avenue, have a Ph.D. or be ABD and have teaching and Suite 810, DC 20036. (fax: Excellent experienced sportscaster looking for Washington, 202- research ability. Professional experience is desir- 296- 2285). EOE. a fine station in which to work, also knowledgeable newsperson 216-929 -0131. able. Nicholls has 200 journalism majors. It is located 60 miles southwest New Orleans in the Commercial director: CBS affiliate is seeking a of quality commercial /creative services director New Met on the block. Newly graduated & ex- culturally rich Cajun -Creole. plantation country of Louisiana just a short from the beaches to produce commercials and station promo- perienced meteorologist ready to go to work distance tions with some news /special projects produc- for your staticn. Have assisted top 10 weather of the Gulf of Mexico. Deadline for applying is tion. Must be innovative with excellent creative office three years. Strong production back- Dec. 1. 1990. Submit a letter of application, vita and three references to Dr. E. skills with a good knowledge of remote pro- ground. Looking for exciting & challenging Joseph Broussard, Head Department Communication, Nicholls duction techniques. Send resume /tapes to: weather market. Call John 617- 698 -0427. of Wade Davis, Operations /Production Manager, State University, Thibodaux, LA 70310. Nicholls is reporter /weathercaster an opportunity, action Box 1400, Amarillo, TX 79189 -1400. Phone Versatility. Seasoned equal affirmative employer. feature reporter, feature /weather, or 806 -383 -2226. EOE. seeks weather position. All markets considered. Writing: The Department of Radio/TV /Film has a Houston Production Company seeks experi- Credibility, creativity, outgoing personality. tenure -track position for an assistant professor to enced camera operator for full time staff posi- 607- 785 -8128. begin September 1991, to teach writing in the media with an emphasis narrative tion. Beta SP equipment. Send reel and re- on dramatic Reporter /producer /lawyer /econ- formats for film and The candidate will sume to: Meyer Productions Inc.. 6222 Budget saver: television. Can do news & sports. also participate in (and possibly direct) an under- Richmond Ave., #265, Houston, TX 77057. omics background. in writing for EOE. Currently major market. Emmy nominated graduate interdepartmental program work. Willing to do anything you need as long the media. Applicants should have a professional Immediate opening for computer artist to cre- as there's some reporting involved. Modest record of fiction or documentary scripts pro- ate graphics for evening newscasts. Minimum salary requirements. If your news emphasizes duced, and distributed or broadcast commercially 1 year television news graphics experience re- creativity & initiative instead of assembly line or independently. A terminal degree (MFA or PhD) quired. Knowledge of Paintbox system and approach, I'm interested. Box O -39. or comparable professional experience is re- video production plus ability to handle news quired; prior teaching experience is necessary. deadlines necessary. Please send resume to: With 20 years experience, I have served as Send a vita, sample of produced writing, and Robert E. Smith, Director of Creative Services, news director. anchor and /or correspondent three letters of recommendation to: Writing Search KTVI -TV, 5915 Berthold Ave., St. Louis, MO with national and state television and radio net- Committee, Michelle Citron, Department of Ra- 63110. EOE. works. VP /GM of state network. Positive results dio/TV /Film, Northwestern University, 1905 Sheri- always! References. 407- 299 -5212. dan Rd.. Evanston, IL 60208. To ensure full con- Francis- Promotion manager: KRON -TV in San sideration applications must be received by is co seeking a promotion manager. Qualified November 30 1990. Northwestern University is an candidates must have 4 -5 years broadcast MISCELLANEOUS Affirmative Action /Equal Opportunity Employer. A in promotion experience. strong background Hiring is contingent upon eligibility to work in the news. program, and station image promotion Meteorologists... Competition is hotter than United States. (from concept to execution) is a must. This is a ever! Are you prepared? Have your tape cri- hands -on position. Great creative and good tiqued by AMS /NWA Certified major market Media Industry: The Department of Radio/TV/Film communication skills and follow through is re- meteorologist. Resume & tape (2) shows. 3/4" has a tenure -track position for an assistant or quired. Initiative is essential. In exchange for or VHS (preferred). Broadcast Weather Ser- associate professor starting September 1991, to your expertise. we offer an excellent salary and vices. Inc. Attn: Weather, PO Box 1118, Miami, teach in the areas of media management and benefits. Please send resumes and tapes to: FL 33138. EOE. industry studies, with expertise in one or more of Lori Fava, Human Resources Manager, 1001 the following: law /policy/regulation, programing, Van Ness Ave., San Francisco. CA 94109. Career videos. Our broadcast professionals audience studies, economics. Applicants must EOE. will prepare your personalized video resume have a PhD or JD, teaching experience, and dem- Producer /director - Top 30 network affiliate lo- tape. Unique format, excellent rates, proven onstrated potential for research and publication in cated in great southern growth market looking success. 708 -272 -2917. the areas listed above. Salary and rank commen- for individual who loves news and live pro- surate with qualifications. Send a vita, sample of grams. Previous experience directing news is published work, and three letters of recommenda- essential. EOE. Send resume and salary re- tion to: Media Industry Search Committee, Mimi quirements to Q -44. CABLE White, Department of Radio/TV/Film, Northwestern University, 1905 Sheridan Rd., Evanston, IL On-air promotion producer: Creative, energet- 60208. To ensure full consideration applications ic. self- starter wanted. Strong writing skills a must be received by November 30, 1990. North- HELP WANTED NEWS must. Responsible for maintaining on -air im- western University is an Affirmative Action /Equal age of programing and special events. Rush Opportunity Employer. Hiring is contingent upon tape and resume to Mark Wilson, WCPX -TV, News writer /reporter: Local cable channel needs eligibility to work in the United States. PO Box 606000, Orlando, FL 32860. EOE. news director, capable of taking charge to produce newscasts in a diverse community. Right Two faculty positions: Department Chair and News promotion writer/producer: Trendsetter candidate should possess 2 years prior news ex- tenure-track assistant professor in a broadly de- to create live daily news teases and innovative perience including shooting, 3/4" editing, related lined Communication Design Department. Either topical news promotion. Knowledge of news- degree, and professional appearance. Salary position could be for a specialist in Broadcast room operations essential. Strong writing and mid -upper terms, teamplayer and non -smoker a Theory and Regulation. Both require terminal de- editing skills a must. Ability to shoot a definite must. Send non -returnable VHS tape, resume with gree. Review from Nov. 30 until filled. Resume and plus. Two years station experience desired. references to WMCT TV 2471/2 Maple Street, Marl- three reference letters to Chair, Communication Rush tapes to Mark Wilson, WCPX -TV, PO Box borough. MA 01752. Closing date November 9th. Design, Calif SU, Chico; Chico, CA 95929 -0504. 606000. Orlando, FL 32860. EOE. EOE. EOE/AA/IRCA.

Dreadoefiq Od 24 1990 Classified 93 Coordinator, Instructional Television: MSU is AM and FM transmitter, used excellent condi- HELP WANTED PROGRAMING seeking an experienced producer /director to sup- tion. Guaranteed. Financing available. Transcom. port our television facility. New programs in dis- PRODUCTION 8 OTHERS 215- 884-0888. FAX 215 -884 -0738. tance learning through interactive fiber optics and satellite transmission are being developed and Intelligence jobs. FED, CIA, US Customs, DEA, 1Kw AM transmitters: Cont 314R1 (1986), Harris need hands -on production and development etc. Now hiring. Listings. 1- 805-687 -6000 Ext. K- BC1H1 (1974), Transcom Corp., 800- 441 -8454, leadership. Minimum of four years experience in 783.. EOE. 215- 884 -0888, FAX 215- 884-0738. instructional or educational television and a Mas- Heavy ters degree in Television Production or related Raycom Sports and Entertainment is looking for 1000' tower. Standing in Albion, Nebraska. field required. Search extended until position is a sales oriented production expert who can head Kline tower includes 6 -1/8" coax. Purchase in filled. Send resume, and three letters of reference our new Raycom Production Services division. place with land and building, or move anywhere. to David Hutto, Director, University Television This person will be responsible for locating new Call Bill Kitchen. 303- 786 -8111. Center, PO Box 6101, Mississippi State, MS business, selling production services and follow- 39762. MSU is an AA /EOE ing up with client relations. Experience in network, FM transmitters: Wilkenson 25,000E (1983), Har- cable or station production management re- ris/Gates FM20H3 (1972), RCA BTF 20E1 (1973), quired. Experience in sales, negotiation and mar- Journalism -Mass Communication: News/Radio- CCA 20,000DS (1972), Harris FM10K (1980), Wil- keting a definite plus. Come join a rapid growth kenson 10,000E (1983), Harris FM5H3 (1975), TV faculty positions, University of Oklahoma. The company in one of the south's most delightful 2500R (1978), -8454, 215-884- School of Journalism and Mass Communication CCA 800-441 cities. Please contact Meade Camp with resume 0888, Fax 215-884 -0738. has two tenure -track faculty vacancies at the rank and salary requirements at 704 -331 -9494. EOE. of assistant professor to be filled for the 1991- AM transmitters: RCA BTA 10U (1972), Harris 1992 school year. Position one: NEWS- EDITORI- Houston production company seeks full time MW5A (1979), CCA 5000D (1974), McMartin AL. news writing, editing and reporting. Second- night editor. 20's, insurance, must have on -line BASK (1980), Cont. 315B (1966), Gates BC5P2 ary teaching area in history, law, ethics or media experience. Send resume and tape to: The Edit (1967), McMartin BA2.5K (1981). 800-441 -8454. management professional desirable. Substantial Shop. 6222 Richmond Ave. #265 Houston, TX 215 -884 -0888. Fax 215-884 -0738. experience in reporting and editing and proven 77057. EOE. record of good teaching required. Applicants Transmitters, radio & television: TTC manufac- must be computer literate. MA required. PhD /ABD Graduate assistantships -TV production interns. tures state -of- the -art low power and full power preferred. Position two: RADIO -TELEVISION, 12 positions, 20 hours /week. Serve as teaching television; and FM transmitters 10 watts to 50Kw, broadcast news. Secondary teaching area in ra- assistants, crew; work support in research, elec- solid state from 10 watt to BKw. Call 303 -665- dio and television production, law, ethics or tronic graphics. traffic. staging /lighting; some pro- 8000. broadcast management desirable. Substantial ducing/directing; work ITV. contract, and air pro- professional experience in broadcasting and ductions. Requires BA and acceptance into FM antennas. CP antennas, excellent price, quick proven record of good teaching required. Appli- Master of Fine Arts program which concentrates delivery from recognized leader in antenna de- cants must be computer literate. MA required. on TV production. $6.600 +. September 1991. Dr. sign. Jampro Antennas. Inc. 916-383 -1177. PhD /ABD preferred. Salary, teaching responsibil- Robert C. Williams, Chairman, Department of ities and support for research and creative activity TV /Radio. Brooklyn College. Brooklyn, NY 11210. TV antennas. Custom design 60KW peak input are very competitive. The school expects to begin An AA/E0 Employer M /F. power. Quick delivery. Excellent coverage. Rec- interviews early in 1991. Applications will be re- ognized in design and manufacturing. Horizontal, viewed as they are received, and will be accepted elliptical and circular polarized. Jampro Antennas, until the positions are filled. Applicants must pro- EMPLOYMENT SERVICES Inc. 916-383-1177. vide (1) a letter of application that provides specifics of their teaching and professional experience, Looking for a position in radio or television? Blank videotape: Betacam. 3/4" & 1 ". Broadcast and how describes they would expect to engage Need personnel for your station? Contact Bill El- quality guaranteed and evaluated. Betacam in scholarly and /or creative activity as a faculty liott. Consultant. Head Hunter, 413-442 -1283. $4.99. 3/4" - 20 minutes $5.99, 60 minutes - $8.99. member; (2) a curriculum vitae; and (3) three let- 1" - 60 minutes $24.99 in quanity. Magnetically ters of reference. All materials should be sent to: examined, cleaned and packaged. Guaranteed to Director, School of Journalism and Mass Commu- perform as new. Sony, 3M, Fuji, or Ampex. Free nication, University of Van Vleet Oklahoma, 860 EDUCATIONAL SERVICES shipping. For more info. call Carpel Video toll free, Oval, Room 101. Norman, 73109. The OK Univer- 1- 800 -238-4300. sity of Oklahoma is an Equal Opportunity /Affirma- tive Action Employer. Women and minorities are On- camera coaching: For TV reporters. Sharpen especially encouraged to apply. OU has a policy anchoring, standups, interviewing, writing. Tele- Broadcast equipment (used): AM /FM transmit- of being responsive to the needs of dual -career prompter. Learn from former ABC Network News ters. RPU's, STL's antennas, consoles, process- couples. Correspondent/New York local reporter. Demo ing, turntables, automation, tape equipment, mon- tapes. Critiquing. Private lessons. 914 -937- itors. etc. Continental Communications, 3227 1719. Eckhert Special Productions (ESP). Magnolia, St. Louis. MO 63118. 314- 664 -4497. The University of Southern In- Communications: FAX 314 -664 -9427. diana invites applications for a tenure track position as assistant or associate professor of commu- WANTED TO BUT EQUIPMENT Save on videotape stock. We have 3/4" & 1" nications beginning August 1991. Individual will evaluated broadcast quality videotape. Available teach video production and related courses such Wanted: 250. 500, 1,000 and 5,000 watt AM -FM in all time lengths. Call for best prices. IVC. 800- as broadcast writing. radio -TV management, and transmitters. Guarantee Radio Supply Corp., 1314 726 -0241. media sales. PhD and solid professional experi- Iturbide Street. Laredo, TX 78040. Manuel Flores ence in television are desired. Masters degree will Equipment financing: New or used. 36 -60 512- 723 -3331. be considered. A strong emphasis will be placed months, no down payment. no financials required on to teach and maintain rap- candidate's ability Used 1 ", 3/4 ", VHS videotape. Looking for large under $35,000. Refinance existing equipment. port with students and faculty. The University is a quantities. No minis or Beta. Will pay shipping. Mark Wilson, Exchange National Funding. 800- state supported public institution with an enroll- Call Carpel Video, 301 -694 -3500. 342-2093 ment of 6,500 students located in Evansville, Indi- ana. To apply, submit letter of application, resume Top dollar for your used AM or FM transmitter. Strobe parts: We sell and install flash technology and the names of three references by December Call now. Transcom Corp., 800- 441 -8454. and EG &G parts at DISCOUNT. Parts in stock. 1. 1990 to Dal M. Herring, Chair, Department of Call Tower Network Service, 305-989 -8703. Communications, 8600 University Blvd.. Evans- Strobe parts: We buy re- buildable flash technol- ville, IN 47712. AA/EOE. ogy and EG &G circuit boards and system compo- Lease purchase option. Need equipment for nents. Discount Technical Supply, 305 -962 -0718. your radio, television or cable operation? NO down payment. NO financials up to $70,000. Car- Wanted: Used 50KW Xmtr. 3 -5 yrs. old. Send penter & Associates. Inc. Voice: 504 -764 -6610. Fax: -764 -7170. HELP WAITED `SALES specs. condition. price, terms to: D. Schroeder; 504 Box 67; Decatur, GA 30031 or FAX 404 -377- 4796. Betacam BW5/BVP5 CCD camera/recorder Creative Central Pennsylvania based produc- package. SVS. Component Chroma. Keyer, Sony. tion /post production company seeks sales repre- BVE 3000 Editor, Ikegami TM 20 -9RH monitor. sentatives to cover PA, MD, DC, NJ, and NY. Grass Valley 3240 Proc AMP. Call Ron Fries at FOR SALE EQUIPMENT Applicant must have background in production 703 -525 -7000. sales, preferably based in the territories indicated. Send resume, salary requirement to: Steve Nosoff. 50Kw AM: CCA -AM 50,000 (1976), excellent con- Klystron leasing makes sense! Conserve cash - Universal Video, Inc., 3 Crossgate Drive, Mechan- dition. Transcom Corp., 215-884 -0888. Fax: flow..reduce risk. Broadband tubes in stock. icsburg, PA., 17055. EOE. 215 -884 -0738. Pauza & Co. LTD 615-238 -4200.

94 Classified ßsadaiNaR Od 22 I!!D Equipment for sale: (4) unused BE 500 R/P mono Help Wanted Management cart machines, $595 ea; (3) unused BE Ten Spot mono cart machines, $1695 ea; (2) insulated guyed aluminum towers, unused, 129' each, 28" AVAILABLE face, $6000. ea; Rohn 16NH - 11N (120') disas- Business Manager sembled, 3 years old $17,500; 200' unused Heliax TALK PROGRAM DIRECTOR 1 5/8" air. $1400. Call Larry, 412-349 -5706. 'TOP 5 MARKET EXPERIENCE Seeking Business Manager for Need help selling your equipment? Want great Detroit AM /FM combo. Applicants Reply in confidence buys? Call Media Concepts. Inc., your source for will be primarily responsible for quality used equipment. 918 -252 -3600. Box Q -46 general ledger and payroll func- Television /video equipment. Studio, transmitters. microwave. Buyouts, liquidations, brokering. Situations Wanted Announcers tions. Ideal candidate is a CPA Since 1967. Maze Broadcast 205 -956 -2227 Fax with broadcast experience or a 956 -5027. SPORTS PLAY BY PLAY person with a four year account- Panasonic (RCA) AU -300 M format VTR's. Total Division One football, basketball, ing degree and experience in a of 13 machines plus 3 editors. Complete but as is. broadcast environment. Appli- Entire lot $4500. 205 -956 -2227. and hockey play by play talent available. Endorsed by national cants must also have good mana- RCA TR-800 one inch VTR's w/TBC -8000. 3 units gerial skills and a background in available plus fourth for parts. Sold as is. All for consultant. Ready to join your team. $15,000 205- 956 -2227 Box Q -47. computer systems and PC usage. Resumes to: RCA HC -1 Hawkeye camcorders. 4 systems Situations Wanted Technical avail. 3 have studio CCU's with trlax. All for $4995. Bob 205 -956 -2227. Svenson ENGINEER AVAILABLE Director of Administration Dismantling site. Have (5) 160 foot PIROD WWJ WJOI towers, sampling loops, ATU's, lots of phasor Varied and successful background as components (7 -tower DA -2), and some other Major Chief Engineer, group V.P./En- Box 5005 items (dishes, etc.). All new in 1981 or later. Con- gineering, 16550 W. Nine Mile Road tact George Whitaker, KSSA, 3500 Maple Avenue, and Satellite Network Chief Suite 1310, Dallas, TX 75219. 214-528 -1600. Engineer. Hands on engineering man- Southfield, MI 48086 -5005 ager who loves technical challenges, Sony Betacam. BVP -3 -1 Camera, BVV Deck. buildouts, turnarounds, and opportu- WWJ WJOI is an equal Beautiful unit with low hours. Nearly all production opportunity use. $7500. 612-227 -9520. nities to maximize your potential. employer

83 - AM -FM Transmitters (in stock) All power - all Excellent references. manufacturers - all complete - all inst. books - all Prefer West Coast, but will consider Help Wanted News spares. BESCO Internacional 5946 Club Oaks Dr., all locations and opportunities. Dallas, TX 75248. 214 -630-3600. Let's talk Wanted...RCA TCR -100 for parts. We have buy- Ernie Hopseker 206- 824 -7168 National Public Radio ers! Call us for warrantied used equipment...RF has two immediate positions available installation...Klystron Leasing. Pauza 8 Company. for experienced journalists: LTD. 615 -238 -4200. Help Wanted Sales Correspondent

Paint and 3-D Animation system: Artstar 3-D Seeking experienced , ournalist for position as plus, refurbished hardware, current software, 90 Middle East correspondent. College degree or day warranty. Training and software contract equivalent, eight years journalistic experience re- available. Call Tom at 716 -546 -5417. quired. Experience in foreign reporting, Middle Birch East expertise preferred. Excellent salary. compa- 50kw -AM transmitter RCA -50H $14,000. 10kw - ny paid benefits. AM Transmitter RCA -BTA10 $9,000. Call 804- Scarborough Reporter 685 -3128. Seeking experienced journalist to expand daily news coverage. Responsibilities include developing story ideas, and preparing and presenting Birch /Scarborough Research is ex- program reports and segments. College degree panding its sales staff to meet in- or equivalent experience required. Must have 4 creased customer demand. years broadcast or specialized journalism experience. Basic understanding of domestic and gov- RADIO Birch /Scarborough is America's fast- ernment issues a must. Exceptional candidates est growing syndicated research serv- may be considered as Correspondents. Excellent Situations Wanted Management ice featuring Birch Radio Ratings and salary, company paid benefits. the Scarborough Consumer, Retail Send resume and cover letter to: MAJOR MARKET GENERAL MANAGER and Media Retail Report. The suc- TURNAROUND SPECIALIST National Public Radio cessful candidate will work with radio Personnel Department Currently completing snort term project that station and advertising agency clients 2025 M Street, NW Washington. DC 20036 you will soon read about as THE major market in local markets. Opportunities exist success story of the summer. Seeking perma- In New York, Chicago and Los Ange- nent position with company that has vision, commitment and the desire to win. Reply in les regional offices. confidence to Box Q -35 Candidates should have a degree and Miscellaneous a minimum of 1 year experience in local radio sales and /or media buying. WHAT IS WRONG WITH YOUR Send resume to: RADIO WEATHERCASTS VIA BARTER RADIO STATION... Craig N. Harper, SR -VP which could not be solved by better manage- EDWARD ST PE & NATIONAL WEATHER NETWORKS ment? Call now to learn more about a successful, Birch/Scarborough Research AMS SEAL CERTIFIED CUSTOM WEATHERCASTS experienced General Manager available to lead 560 Sylvan Avenue BY QUALIFIED METEOROLOGISTS FREE TO STATION VIA SPOT BARTER 7 day week service revenue turnaround at your top 100 market prop- Englewood Cliffs, NJ 07632 Natrona! Weather Association Rade Contributor of the erty. Currently employed GM awaiting station Year 1999 The professional weather So uton for radio Complete Barter. I -9m- 722-9947 sale. Discretion assured. A VNU BUSNESS INFORMATION SERVICES COMPANY. FOE 214-373 -2205 Over 250 Affiliates online Call NWN Today'

andmliay Od 321890 Classified 95 Help Wanted Technical Help Wanted Technical Continued ALLIED FIELDS Broadcast Engineer Help Wanted Instruction Minnesota Public Radio, seeks qualified in- Broadcasting dividual to maintain RF transmission plants, satellite transmission equipment, and stu- KLA STATION dio equipment. Assist with the design & SNN SPORTS NEWS NETW 'RH installation of new systems. Ideal candi- ADVISOR date should have FCC license with 3-5 Mizlou Sports New Network Associated Students UCLA seeks a years experience with both RF & high qual- radio broadcast advisor to develop, ity audio test equipment. Send letter, re- Seeking Technical Director for new facil- implement and supervise listener resume and salary history to: ity in Edison, New Jersey. Must be familiar with G.V. 300 & Abekas DVE, and sponsive programing and related Human Resources ENG have live news experience. training courses. Requires 2 -3 years Minnesota Public Radio on -air and off-air radio production and 45 East Seventh Street Chryon Superscribe/Infiniti Operators delivery. Knowledge law Saint Paul, MN 55101 also needed of broadcast and FCC regulations. Training /teach- Equal Opportunity Employer Send resume to: ing experience helpful. Pays $27- SNN $31 K. Outstanding benefits. 450 Raritan Center Parkway TELEVISION Edison, NJ 08837 Please send resumes to: ASUCLA, Situations Wanted Management Attn: Operations Manager Personnel Dept. JK/P, 308 Westwood or FAX to: Plaza KH -205, Los Angeles, CA TV GENERAL MANAGER 908- 417 -1180 90024. AA/EDE. Employed. Experienced. Excel- No phone calls, please. lent record. Seeks relocation Help Wanted Programing due to pending estate breakup Promotion & Others CABLE by group owner. Reply to Box P -8. Help Wanted Management PRODUCER DIRECTOR Pay Per View Manager An outstanding opportunity to become part of an innovative 12 member produc- Help Wanted Technical Media General Cable of Fairfax, is cur- tion staff in a new state -of- the -art $8.1 rently looking to complement its cur- million facility designed to current broad- rent Pay Per View Department with the Vacancy Announcement cast production standards. Ball State addition of a PPV Manager. Success- University has an immediate opening for Operations Engineer ful applicant will have at least 5 yrs. an aggressive self starter to write, pro- Municipal Access Cable Channel marketing experience, strong budget- duce, direct and edit Instructional/ Pro- (Government of the ing skills and some programming ex- motional media programs for University District of Columbia) oerience. Previous management ex- Media Services which produces and di- perience required. Send resume and rects over 60 hours of live interactive tele- Must have general background and salary requirement to: vision courses each week and develops working knowledge of television pro- a variety high quality programs for on Media General Cable of Fairfax of duction equipment and facilities. Spe- and off- campus use. Attractive benefits 14650 Lee Road cific knowledge of Betacam VTR's, package which includes generous paid Chantilly, VA 22021 Cameras, Valley terminal vacation and sick leave, starting salary CCD Grass Attention: Human Resources and switching equipment, audio re- low 30's negotiable. Requirements include Bachelor's Degree in Telecom- cording and playback gear, and char- Help Wanted Programing acter generators. munications or related field, 1 to 3 years Promotion & Others Continued production experience utilizing state-of- Troubleshooting and basic equipment the -art broadcast equipment. Review of maintenance is preferred. Familiarity PRODUCER DIRECTOR applications to begin immediately, and with studio and remote broadcast sys- continue until position is filled. Send copy tems is also essential. To handle mobile studio switched of college transcripts, resume, resume and single camera field production. tape, three letters of reference and Qualified applicants must have 5 years Proven leadership ability and pro- signed letter of application to: experience in the broadcast television duction values a must. News direc- Human Resources Department engineering field with 2 years ad- ting/TD and editing experience BALL STATE UNIVERSITY vanced technical training in television Muncie, IN 47306 engineering. Send resume to: helpful. An Equal Opportunity/Affirmative Richard Maulsby Send resume and reel to: Action Employer Executive Director Media General Cable of Fairfax Office of Cable Television 14650 Lee Road 2217 14th Street, N.W. Washington, D.C. 20009 Chantilly, VA 22021 Business Opportunities EOE M F Attn: Human Resources 50kw In The SUNSHINE For Fast Action Use Investors sought for surefire MasterCard AM format with dynamite Broadcasting's personalities Classified 4 Million needed Top 10 Market Advertising FAX (202) 293 -FAST Box Q -34

96 Classified Broadcasting od 22 1990 liminess Opportunities Continued Employment Services Continued For Sale Stations Continued

Subcarriere and Tower Space available in Prime RADIO CONSTRUCTION PERMIT radio markets across the U.S.. including Class C $1.42 = 50.000 watts AM Fulltime w/2000' Tower in Raleigh- Durham. NC. Class C -1 Ro- Non -directional. 585 KHZ a 5- minute job report PAGO PAGO, AMERICAN SAMOA anoke. VA. Class B Madison. WI. Class C -2 Louisville. Every business day MediaLine reports the This station covers about one million english- speaking KY. and others. Our stations employ the latest state of job openings in television news, sports, in in American the art transmission equipment. For coverage maps. weather, videography, management, pro- people the South Pacific. Coverage and complete information. contact duction, programming and promotion. Our and Western Samoa. Tonga. Fiii. and others. Jerry Brown, Joyner Communications, Inc. subscription rate comes to Just $1.42 per Bill Kitchen P.O. Box 5538, Cary, NC 27511 day (plus your telephone charges). Hun- Beacon Broadcasting, Inc. 919-469 -8383 dreds of jobs per month for less than lunch 303-786 -8111 per day. MEDIALINE - nobody does It better! For Sale Equipment Texas AM- FM -CP, C -3 pending 1. 800. 237.8073 Only station in market, real In CA: 1. 408. 648.5200 estate included Positive cash flow, outstanding FOR SALE 4re potential 1 GRASS VALLEY GVG 300 -2B SWITCH - THE BEST JOBS ARE ON THE UNE $138,000, owner financing, WITH ER 2 M/E UNITS. DOWNSTREAM PO Box 51909, Pacific Grove, CA 93950 cash /real estate down KEYER. E -MEM AND 16 PRIMARY VIDEO IMPUTS. BEST REASONABLE OFFER Box Q -48 MR. TAYLOR 212- 691 -1300 i FOR SALE MID -ATLANTIC: Class C combo. Asking two times 2 FULLY LOADED. FULLY OPERATIONAL revenues. Includes land and buildings CONTACT lack Satterfield 215-668-1168 BVE 5000'S IN PERFECT CONDITION. BOTH INCLUDE MAINFRAME WITH IN- TEXAS: 50 kw FM, rated market, cash flow. TERNAL VIDEO. PREVIEW, AUDIO AND Broadcast Very low down. MONITOR SWITCHER WITH BKE -5032 FOR PRINTING OR DISK DRIVE. BLACK IDAHO: AM/FM, excellent ratings and cash flow. & WHITE MONITOR AND KEYBOARD CONTACT Bob Austin 303.748.424 FOR SYSTEM. BEST OFFER ABOVE TJobLine $12.000? Your Career is on the line MR. TAYLOR 212- 691 -1300 SG.(f(9/j!feoF .!/J/)6J/, dìtC`/. Brokers Consultants 1- 900 -990 -6865 PHILADELPHIA DENVER KANSAS CITY Employment Services Daily report of Television Anchor Reporter, Weather, Sports, Sales, Producer, Promotion, Photographer, FINANCING AVAILABLE Production and Entry Level jobs! excellent signal, exclusive format Don Fitzpatrick Associates proudly stable NE Mkt., excellent ratings announces THE PIPELINE now includes Agency Public Corporate and good sales growth, radio! Relation ositions for those looking for a change! strong upside potential 1-900- 456 -2626 Reply in Confidence Radio Disc Jockey, News, Sales, Box Q -49 THE PIPELINE is your key to radio and Production and Programming TV jobs all over the country. Openings jobs! for DJs, mangers, news, and more are RADIO STATIONS FOR SALE updated daily. 1- 900 -990 -6865 MD /PA - 3 Station Cash Flowing Group. Small & Medium Markets. Current Owners Cashing Out. The cost - $1.95 for the first minute and $1.95 first minute 5.95 each add't West - Cash Flowing C In Top 75 MId. for minute. Call and start 5.95 each add't Reasonably Priced. future your today! West - Top 75 C In Hot Market. Excellent Technical Facility. Good Revenue 1-900- 456 -2626 Reply to Box O-50 Consultants

CLASSIFIED RATES Richard H. Riggs All orders to place classified ads & all correspon- Business dence pertaining to this section should be sent to: Consultant BROADCASTING. Classified Department, 1705 Analysis to increase profits DeSales St.. N.W.. Washington. DC 20036. 419 -228 -0029 Rates: Classified listings (non -display). Per issue: W _ J Help Wanted: $1.20 per word. $22 weekly mini- PO Box 1314, Lima, OH 45802 mum. Situations Wanted: 60e per word. $11 weekly minimum. All other classifications: $1.30 per word. $24 weekly minimum. Word count: Count each abbreviation, initial, sin- For Sale Stations gle figure or group of figures or letters as one word each. Symbols such as 35mm, COD. PD.etc.. count as one word each. A phone number with area code and the zip code count as one Stan Raymond 8 Associates, Inc. word each. TOP VALUES! Rates: Classified display (minimum 1 inch, up- 1 /1:7 tiff tif tif t1A ti AM FM. George. Small Market ward in half inch increments). Per issue: Help Power AM - Florida Wanted: $90 per inch. Situations Wanted: $50 per .ivErrivl FM - Florida inch. All other classifications: $120 per inch. For INSIDE JOB LISTINGS FM - South Carolina Sale Stations. Wanted To Buy Stations, Public RADIO TV ADVERTISING CABLE ' FM - Ohio Notice & Business Opportunities advertising re- FM - C2 - Mississippi 1- 900.234 -INFO ext. TV (8e) Stan Raymond Stan Raymond, Jr. quire display space. Agency commission only on $2 per minute From any touch tone phone (813) 383-9404 (404) 896 -8000 display space.

Broadcasting Od 22 1990 asaiBd 97 FATES Sz FOuiES

G(AM)- WGTZ(FM) Dayton, Ohio in same Ladawn Fuhr, director of marketing, MEDIA capacity, succeeding David V. Leon- corporate store division, TCBY Systems ard, resigned. Inc., joins KMJX(FM) Conway, Ark. (Lit- tle Rock, Ark.), as marketing director. Dan Adams, controller, broadcast divi- Harry Chancey sion, Palmer Communications Inc., Des Susan Schuler, account executive, Jr., VP and direc- Moines, Iowa, named corporate control- wvAZ(FM) Frankfort, Ky., joins WBBM- tor of broadcast ler, Fort Myers, Fla. FM Chicago in same capacity. center, WNET(TV) Patricia MacEwan, director, affiliate John Duban, from Louis London Ad- New York, named services, The Learning Channel, Wash- vertising, St. Louis, joins D'Arcy Ma- senior VP and di- ington, named VP, affiliate services. sius Benton & Bowles there as account rector of division. ana- manager. Michele Fite, account direc- Robert Luciano, senior research tor, DMB &B, named VP. Kazie Metzger, lyst, Columbia Pictures Television, joins who resigned to WTxx(TV) Waterbury, Conn., as re- Appointments at Black Entertainment become managing search and cable director. Television, New York: Martin Ehrlich, director, Video network negotiator, Wells Rich and David E. Alpert, general sales manag- Chancey Technologies In- Green, named account executive; Bar- ternational, busi- er, WAVV(FM) Marco, Fla., named VP bra Kraus, sales coordinator, named ness development consulting company, and general manager. junior account executive; Terry Regan, New York, remaining on PrimeTime 24 supervisor of network television, Young board of directors. and Rubicam, named director, East Dennis A. Miller, president and chief SALES AND MARKETING Coast advertising; Paul Singman, assis- operating officer, Think Entertainment, tant broadcast buyer, Ogilvy and Math- er, named junior account executive; Los Los Angeles, joins Turner Network Elaine Powell, di- Television, Atlanta as executive VP. Angeles: Liza Field, national sales man- rector of market- ager, NCA, named account executive, Mitchell Stern, VP and station managing, TBS Proper- and Valerie Windrow, media planner er, Fox affiliate KTTV(TV) Los Angeles, ties Inc., Atlanta, and buyer, Leo Burnett USA, named named senior VP, Fox Television Sta- named VP, mar- junior account executive. tions Inc. there. keting. Appointments at Katz Independent Tele- Appointments at Appointments at Time Warner Sports, vision, Los Angeles: Kevin BBDO: Bill Kel- McCann, New York: Mark Taffet, VP, pay -tele- sales manager, named VP -sales manager, vision finance, HBO Inc., named senior ly, president and lancers/sabers team; Izzy Rostovsky, VP; Louis DiBella, associate counsel. CEO, Detroit, sales manager, named VP -sales manager, original programing, HBO, named VP, named president swords team; Kevin Cahill, sales manag- general counsel and chief administrative Powell and chief operat- er, Seattle, named VP -sales manager officer, and Linda Jackson, director of ing officer, Chica- there; Jane Cousar-Bladon, sales execu- production, HBO sports and home vid- go; Eric Harkna, president and CEO, tive, St. Louis, named to same capacity, eo, named VP in charge of production. Chicago, named chairman and CEO; Atlanta, and James Laborde, sales assis- Roger Mohr, chairman, Chicago, tant, lancers team, named research ana- Gary S. Davis, chief financial officer, named vice chairman, international, and Beasley Broadcast Group, Naples, Fla., lyst, New York. Appointments at Katz William Oswald, executive VP, senior adds duties as executive VP. Continental Television: John O'Brien, management representative, Detroit, sales executive, WFYR -FM Chicago; Robert A. Kerstein, president, RK As- named chief operating officer. named sales executive, gold sales team sociates, joins American Mobile Satel- Sweeney, director of corporate mar- there; Steven Geltman, sales manager, lite Corp., Washington as chief financial Jack keting, general manager, KKHI(FM) San Seltel Inc., named sales executive, New officer and VP. Francisco, joins KJAZ(FM) Alameda, Calif., York; Thomas Koletas, research ana- Bob Lind, general manager, WWMX(FM) as general sales manager. lyst, New York, named research manager Baltimore, joins parent company, CBC there, and Laura Blinn, from sales asso- Michael Faherty, account executive, Radio Group, Raleigh, N.C., as VP. Al ciate training program, named sales exec- Blair Television, New York, and Tony Mangum, general manager, CBC utive, Boston; Carol Lewis, sales account executive, WXTV(TV) owned Capitol Radio Networks, named Chiulli, trainee, named sales executive, silver Paterson, N.Y. join Te- VP, networks and sports. (New York), team, Katz Continental Television, Los leRep, there as account executives, cou- Angeles, and Chip Shenkan sales James G. Withers, operations manag- gars sales team. trainee, Katz American Television, er, KABB(TV) San Antonio, Tex., named Roger Ayers, regional sales manager, named sales executive, blue team, New station manager. York; local sales manag- KKOB -AM -FM Albuquerque, N.M., joins Tucker Flood, er, WICC(AM)- WEBE(FM) New York, Tricia Brooks, business manager and KKSS(FM) Santa Fe, N.M. (Albuquer- named account executive, Katz Radio, acting general manager, WEVO(FM) Con- que), as sales manager. cord, Mass., named assistant manager. there, and Bob Schellenberg, account Sue Brown, account executive, WBBY- executive, WJZY(TV) Belmont, N.C. David Macejko, VP and general man- FM Westerville, Ohio, adds duties as (Charlotte), joins Katz Television Group, ager, WFLZ-FM Tampa, Fla., joins WIN- sales manager. Charlotte, N.C. as sales executive.

98 Fates 8 Fortunes iroadc sthg Oct 22 199O Rick Bubenik, account executive, WLVQ(FM) Columbus, Ohio named gen- ing, Columbia Pictures Television, KSEE(TV) Fresno, Calif., named local eral sales manager. named director, talent and casting. sales manager. Derek Dalton, senior account execu- Cory Mitchell, from Weintraub Enter- Craig R. Bender, from WKSG(FM) Mount tive, MMT Sales, New York, joins tainment Group, joins Playboy Enter- as Clemens, Mich. (Detroit), joins WKOI -FM WTxx(TV) Waterbury, Conn., as local tainment Group, Hollywood, Calif., senior VP, international distribution and there as senior account executive. sales manager. development. Robert Rose, from Active Lifestyles Michael J. Kenny, from J. Walter S. regional VP, Play- recent Michael Feinner, Thompson USA, Detroit, joins Kane newspaper, and Dean Lenaburg, boy Entertainment Group, joins Action and Kane Inc. advertising firm, Bir- graduate, Southern Illinois University, Pay Per View, Santa Monica, Calif., as mingham, Mich., as account executive. Carbondale, Ill., join wzEZ(FM) Nashville VP, affiliate sales. as account executives. Appointments at DDB Needham World- Chuck Velona, VP and general manag- wide, Chicago: Daniel Rank, director of Robin Aitken, local sales manager, er, KHJ(TV) Norwalk, Calif. (Los Ange- national TV and radio, named senior VP; WAVV(FM) Marco, Fla., named general les), joins Cannel) Distribution Co., Los Jack Rooney and Debra Rosenberg, sales manager. Angeles as Eastern sales manager. account supervisors, named VP's; Peter Charlie Lyons, director of group mar- W. Griffith and Jonathan Hoffman, keting, Marriott's Hotel and Resort divi- from Campbell -Mithun -Esty, Minneapolis, PROGRAMING sion, joins Comsat Video Enterprises, Griffin named art director and Hoffman Washington as VP and general manager. named copywriter. Elisa Lewis, account Steven J. Schupak, marketing manag- executive, Needham Harper Worldwide, Garrett Hart, VP, current programing, er, Comsat Video Enterprises, Clarks- named account supervisor; Anne Ryan, Universal Television, Universal City, burg, Md., named manager, program VP, Thom Dean and Ray Albergotti, ac- Calif., named senior current pro- development. graming. count supervisors, named VP's; Neal Laurie Giddins, director of marketing Gomberg and David Nathanson, asso- and administration, Bravo cable net- ciate creative directors. New York, named work, Woodbury, N.Y., named VP, senior VP's there; Karlyn Armstrong, marketing. Andrew E. Farley, regional director, local TV and radio buying, DDB director, Central region, Bravo, Des Needham, elected VP, and Katrinka Plaines, Ill., named VP, Central region. Sharpe, associate media director, Fallon Stephen Curwood, executive producer McElligott, Minneapolis, joins DDB Need- and host, Living on Earth, produced at ham, as media supervisor. National Public Radio member station WBUR(FM) Boston, adds duties as host, Larry Alford, former general manager, NPR World of Opera. KYCR(AM) Golden Valley, Minn., joins Mike Cuthbert, air personality, WA- WAYJ(FM) Fort Myers, as under- Fla., Hart Chamberlain MU(FM) Washington, joins WRKO(AM) writing sales manager. Boston as morning anchor. Peter Lauer, account executive, Steve Chamberlain, VP and general Torey Malatia, VP, director of radio, KPWR(FM) Los Angeles, joins KTRO(AM)- manager, Turner Home Entertainment, WFMT(FM) Chicago, joins KUOW(FM) Se- KCAQ(FM) Oxnard, Calif. (Ventura), as Atlanta, named executive VP. attle as program director. local sales manager. Jeffrey Schon, producer, Esquire: Rhoda Grauer, associate director of Appointments at BBDO New York: About Men for Women, joins Hearst En- performance programs, WNET(TV) New- Cristina Abella and Lauren Claire, as- tertainment, New York as VP, produc- ark, N.J. (New York), named director of sistant national TV buyers, named nation. arts and humanities programing. tional TV buyers, and Susan Raginia, Arnold Shane, VP and director of busi- Kevin McCabe, music director, assistant media planner, named media ness affairs, MCA /Universal Television, WQHT(FM) New York, adds duties as as- planner. joins Steven Bochco Productions, Los sistant program director. Vivien Fagan, membership director, Angeles as senior VP, business affairs. Mary Murano, VP, Western Region, Asheville Area Chamber of Commerce, Robert B. Webster, manager, audit de- American Movie Classics, Woodbury, joins WLOS(TV) Asheville, N.C., as local partment, KPMG Peat Marwick, joins N.Y., named VP, Eastern region. San- account executive. Ventura Entertainment Group Ltd., Hol- dra Shapiro, supervising producer, lywood, Calif., as VP, controller. CBS's People Magazine on TV, joins Peggy Damon, formerly from American Movie Classics, as director of WBCKIAM)- WBXX(FM) Battle Creek, Patricia Goodrich, manager, entertainment network, ABC Radio, New York, production. Mich., joins WUHQ -TV there as local ac- named director, entertainment network, count executive. Jim Pemberton, music director and air succeeding Corinne Baldassano, personality, WRIF(FM) Detroit, named Peter Judy, senior account executive, named VP, programing. program director. WPHR(FM) Cleveland, joins Hall Wal- Thomas P. Vitale, market strategy spe- Block, air personality, KTSA(AM) born & Associates Inc., there as account Kathryn cialist, Viacom Enterprises, New York, San Antonio, Tex., joins WAXY(FM) Fort executive. named manager, market strategy. Lauderdale, Fla., in same capacity. Brenda Constant, general sales manag- Ray Boller, North Central regional VP, Mark Brodsky, air personality, WAPL- er, KESY(AM) Omaha, joins WOWT(TV) Showtime Networks Inc., Chicago, FM Appleton, Wis., joins WEQX(FM) there as account executive. named VP, sales strategy, New York. Manchester, Vt., as program director. Gary Mincer, marketing consultant, Tom Burke, manager, talent and cast- Johnny Dodge, air personality,

Meodoaliy Od Ri 1190 Fates L Fortunes 99 WRKR(FM) Portage, Mich. (Kalamazoo), joins WXRX(FM Rockford, Ill., in same JACQUEMIN HONORED BY KOPLAR COMMUNICATIONS capacity. Glenn Cosby, air personality, Satellite Music Network, Dallas, named operations manager, heart and soul classic format. Frankie Crocker, air personality, WBLS(FM) New York, joins parent company, Inner City Broadcasting Corp., there as VP, entertainment and programing. Ken Street, director of affiliate sales, Central region, Arts & Entertainment Network, named VP, affiliate sales, New York. Randall McKey, manager of affiliate sales, Central region, A &E, named director, affiliate sales, Central region, Chicago. John Filipelli, former producer/coordinating producer, NBC Sports, joins World Wrestling Federation, Stamford, Conn., as executive producer. Kirk Combs, VP, regional manager and E dward J. Koplar, president and chief operating officer, Koplar Communi- director of sales, HNWH, Atlanta, named cations Inc., St. Louis, honored highschool friend Robert Jacquemin, VP, Eastern division manager there. president, Buena Vista Television, Burbank Calif. This marks Koplar Com- Arch Campbell, movie and theater crit- munications' first annual event honoring former St. Louisans involved in the ic, WRC -TV Washington, adds duties in entertainment industry. Pictured left to right, Nancy and Edward Koplar, same capacity Friday mornings, Robert and Patty Jacquemin. WLTT(FM) Bethesda, Md. (Washington). Newsource Live. sports director. Appointments at WLOS(TV) Asheville, Glenn Selig, late night anchor and re- NEWS AND PUBLIC AFFAIRS N.C.: Kevin W. Beattie, from porter, KVIQ(TV) Eureka, Calif., re- WQNS(FM) Waynesville, N.C., named assigned. sociate producer; Rick Sego, from WBIR- Camille Bohannon, part time anchor, Mike Moss, former news director, TV Knoxville, Tenn., named photogra- Westwood One News, Arlington, Va., WCNN(AM) North Atlanta, Ga., joins As- pher and editor; Suzanne Hayes, named full time anchor. sociated Press Broadcast Services, Wash- production assistant, Polizos Agency, ington as anchor, AP Network News. Hampton Roads, Va., named senior pro- Nadine Jelsing, medical reporter, production assistant; Carol Haller, senior ducer and writer, Medstar Communica- Bob Reichblum, former news director, production assistant, named associate di- tions, Allentown, Pa., joins Life WJLA -TV Washington, joins WPLG(TV) rector; Dale Heizer, photographer and Choices with Erie Chapman, Columbus, Miami in same capacity. editor, named director and editor; David Ohio as reporter. Frankie Sims, executive news producer Styles, production assistant, wvTF -Tv Durham, N.C. (Raleigh), and Victor and assistant news director, KNX(AM) TECHNOLOGY Los Angeles, joins KTLA(TV) there as Fishman, production assistant, wsvx(TV) assignment manager. Columbus, Ohio to same capacities. John P. Bisset, broadcast product sales Alan Mendelson, financial news report- Cheryl A. Burton, anchor and general WMBD -TV Peoria, manager, Delta Electronics Inc., Alex- er and anchor, KTTV(TV) Los Angeles, assignment reporter, as andria, Va., joins Multiphase Consult- KCAL(TV) Calif. (Los Ill., joins KWCH -TV Hutchinson, Kan., joins Norwalk, ing broadcast engineering and marketing Angeles), as news and business reporter. weekend anchor and general assignment reporter. firm, Falls Church, Va., as partner. Craig Allen, meteorologist, WCBS(AM) Barth Pitchford, RF design engineer, New York, adds duties as Saturday and Sarah J. Schulte, reporter, KLAS -TV Las Delta Electronics, assumes duties as occasional Sunday weather forecaster, Vegas, joins Group W Newsfeed, sales engineer. WCBS -TV there. Washington as correspondent. Peter S. Franks, senior artist and ani- Erik Smith, anchor and reporter, wxvz- Cathy Moss, morning news anchor and mator, Cubicomp Corp., McLean, Va., Tv Detroit, adds duties as midday co- business editor, WILM(AM) Wilmington, joins Cinetel Productions, Knoxville, anchor. Del., joins WWBD(FM) Philadelphia as Tenn., as director of computer graphics. morning -drive news anchor. Appointments at CNN, Washington: Phil Aaland, from KGUN(TV) Tucson, director, Duncan Campbell, associate producer, Dennis Wilden, national news Ariz., joins KCET(TV) Los Angeles as -1 company, Crossfire, named producer, Larry King N -W -S news syndication director of technical operations. Los Angeles, joins wowT(TV) Omaha as Loescher, news director and Live: Skip executive news producer. Linda Turcone, operations technician, bureau chief, wcco-iv Minneapolis, WHDH -TV Boston, WPRI -TV Provi- Live, Pete Yanity, from WBTW(TV) Florence, joins named correspondent, Newsource dence, R.I., in same capacity. and David Ottalini, producer and writer, S.C., joins co -owned WSPA -TV Spartan- CNN, named coordinating producer, burg, S.C., as sports director. Donald Walsh, president, PSC Infor-

100 Fates i Ferleees Oroadcasting Oct 2210g0 mation Services, joins Brite Voice Sys- as promotion manager, succeeding Dave Richard H. Reimer, assistant general tems Inc., Wichita, Kan., as executive Adler, named morning air personality. counsel, named deputy general counsel; VP. Ross Charap, senior attorney, named as- Laura M. Morandin, from Cohn & sistant general counsel, and Bennett M. York, Ed Sharp, sales manager, Motorola/ Wolfe Public Relations, New Lincoff, staff attorney, named senior attor- Bureau, there as Mobile Data International, joins RAM joins Radio Advertising ney. New station relation representatives: VP, manager of communications and media Mobile Data, New York as sales. XETRA -FM Tijuana, relations. Aurora C. Cantu, John Eberhard, supervisor, technical Mexico (San Diego, Calif.), for Colorado, and plant operations, ESPN, Bristol, Margaret Shilstone, promotion super- New Mexico and Texas, based in San An- Conn., named manager, encryption ser- visor, KIRK -TV Houston, named promo- tonio, Tex.; Jon Wilson, account execu- vices. Bruce Dumas, technical manag- tion manager. tive, wxMx(FM) Upper Arlington, Ohio Pennsylvania, New Jer- er, ESPN, named director, remote tech- Appointments at Medialink, New York: (Canton), for Ohio, nical operations. Delaware, Maryland, West Virginia Sofer, senior VP, Satellite Con- sey, Mark of Columbia, based in Canton; Frank Bluestein, senior VP and co -gen- ference Network, named manager of and District eral manager, TAV West Coast, joins video projects; Cassandra Lates, assis- Tom Cashman, manager, Dorman/Roth co -owned AME Inc. post- production fa- tant segment producer, ABC's Good Foods, for New York, Connecticut, Massa- Vermont, New cility, Burbank, Calif., as senior VP, Morning America, named station rela- chusetts, Rhode Island, based in Fort Lee, marketing, corporate. manager; Bates, freelance Hampshire and Maine, tions Rob Paragon Ca- writer, Boston, named newswire editor; N.J.; Chip Acton, salesman, Dave Holbrook, director of marketing, for Arkansas, Kansas, Louisiana, Mis- news assistant, ble, StereoGraphics manufacturers, San Ra- Elizabeth Galgano, and Oklahoma, based in Lutz, Fla.; administrative assis- sissippi fael, Calif., named VP, sales and mar- Visnews, named for Ken- tant, and Bender, recent gradu- Jan Ford, Ford & Associates, keting. Sharon Tennessee and Vir- ate, Cornell University, Ithaca, N.Y., tucky, North Carolina, Indianapolis, and Mar- Jim Swift, chief engineer, WSNX -FM named operations coordinator. ginia, based in Jim Muskegon, Mich., joins Liggett Broad- quardt, freelance producer and director, cast Inc., Williamston, Mich., as assis- Charles Barrett, publicity executive, for California, Oregon and Washington, tant to corporate engineer. NBC, joins Guttman & Pam Ltd. public based in Laguna Niguel, Calif. relations and marketing, Beverly Hills, Renee Henry, from MTC Production Calif., as president, television division. John Behnke, president and CEO, Fisher Center and Patterson, Walz & Fox mu- Broadcasting Inc., Seattle, named broad- sic production house, Los Angeles, joins William P. Murray, from Brewster - caster of the year by Washington State As- Editel, there as account executive. Nock Inc., joins MWW /Strategic Com- sociation of Broadcasters. munications Inc., River Edge, N.J., as Appointments at IMNET Corp., Pine senior account executive. Brook, N.J.: Michael Ater, president, DEATHS Trimarand Inc., named VP, sales, succeed- Jan Young, community relations direc- ing Brent Jackson, named VP, interna- tor, KCRA -TV Sacramento, Calif., named creative services director. tional sales; Les Cowie, VP. marketing, Jeffrey A. Reiners, 36, field producer GMD Inc., named VP, marketing and busi- and photographer-editor, Gannett News ness partner relations, and David Black, ALLIED FIELDS Service/Television, Washington, died of VP, research and development, named se- heart attack Oct. 8 at Capitol Hill Hospi- nior VP and chief technical officer. tal there. Heiners worked at American Ernie Belanger, sales manager, Barrett Broadcast News and Docuvid before Associates broadcast distributor, joins Robert Finn, VP, American Associa- joining Gannett in 1984. Surviving him Energy -Onix Broadcast Equipment Co., tion of Advertiser Agencies, New York, are parents, Lorna and Walter; two sis- VP. Hudson, N.Y., as VP in charge of sales. named senior ters, Judith and Jean. Susan E. Holden, VP, controller, Price Rick Gevers, news director, WTOL -TV Raleigh Fitzpatrick, 53, VP and Hispan- Communications Corp., New York, Toledo, Ohio, elected to Radio- Televi- ic sales specialist, Katz Television, Los An- joins Broadcast Arts Inc. special effects sion News Directors Association board geles, died Oct. 15 of apparent heart attack co., New York as chief financial officer. of directors. at South Bay Hospital, Redondo Beach, Virgina Mulloy Dambach, develop- Calif. Before joining Katz in 1971 as sales ment director, Prairie Broadcasting, Far- executive, Fitzpatrick held account execu- PROMOTION AND PR go, N.D., elected to development advi- tive positions with Metromedia TV and sory committee of Public Broadcasting ABC Television Network. At Katz, Fitzpat- Service. rick was manager of Continental's gold in 1986, regional sales man- Vescera, manager, promotion desales team and Jim New officers at Cable TV Association of ager for Continental in 1989. He is survived partment, NBC Television, New York, New York: Robert Merrilees, Paragon by his wife, Donna; daughter, Lindsay, and named director of on -air promotion, Communications, Mahwah, N.J., chair- son, Brian. comedy, children's & late night pro- man; Rita M. Valentino, Auburn Cab - grams. levision, first vice chairman; Richard Earle Fletcher, 76, group owner, died 12 San Antonio, Time Warner New York City in his sleep Oct. in Kimball Howell, VP, on -air promotion, Aurelio, was Cable Group, second vice chairman; Tex. hotel. Most recently, Fletcher HBO and Cinemax, New York, named co -owner of Jefco, group owner of Leo Calistri, NewChannels Corp., Syr- VP, program promotion. KDSI(AM) -KOPY -FM Alice, Tex. and acuse, secretary; Michael J. Rigas, KNGV(FM) Kingsville, Tex. Fletcher ad- Brigitte McCray, assistant director, Adelphia Communications, Couder- creative services, WABC -TV New York, ditionally owned KCLE(AM) Cleburne, sport, Pa., treasurer, and Earl Quam, in late 1960's ran named director, creative services. Artists Montvale, Tex. 1968 -83 and in United Cablesystems, Wendell Mayes Radio Stations, seven N.J., immediate past chairman. Jimmy Lynn, from Charles Brotman and station group. He is survived by his Associates Inc., Washington, joins Appointments at American Society of Com- wife, Liz; sons, Jim and John; brother, WLTT(FM) Bethesda, Md. (Washington), posers, Authors & Publishers, New York: Ira; sister, Verda; four grandchildren,

Broadcasting Od 2't 1990 Fais & Wilms 101 'GOOD EVENING EVERYONE, FROM COAST TO COAST' Douglas Edwards, News and he held the 73, broadcasting post until 1962 when pioneer and veteran Walter Cronkite was CBS News journalist, picked to succeed died of cancer Oct. him. 13 at his home in Sar- He then anchored asota, Fla. Credited CBS -TV's midday as network televi- news report and con- sion's first anchor- tinued anchoring and man, Edwards began reporting for the radio his 56 -year broad- network as well until casting career at the his retirement in age of 15, getting his 1988. Edwards told first announcing job BROADCASTING in when some older September 1987: "As friends built a 100 w long as I can contrib- radio station in Troy, ute I think I shall." Ala. In 1936, he was He received many on the radio news awards over the staff at the Atlanta course of his career, Journal and its including the 1956 WSB(AM) Atlanta. The three anchors of 'CBS Evening News': Walter Cronkite, Edwards, Dan Rather George Foster Pea- Moving to wxYZ(AM) Detroit in 1938 as special news events body Award for "best television news," the fourth annual reporter, Edwards returned to WSB in 1940 as a news writer Lowell Thomas Award from Marist College in 1986, and the and anchor until joining CBS News in 1942. He would stay Paul White Award from the RTNDA in 1988. at the network for 46 years. Howard Stringer, president, CBS/Broadcast Group said of At CBS, Edwards was a writer and anchor for The World Edwards: "The trail he blazed at the dawn of television is Today and Report To The Nation. In 1945 he joined Edward one that broadcast journalists can follow with great confi- R. Murrow's London staff, covering the final months of the dence and enormous admiration." And Charles Kuralt, an- war. He went to Paris after its liberation and became chief of chor of CBS's Sunday Morning, who was a writer on Doug- CBS's bureau there, returning home in May of 1946 to las Edwards with the News in 1957 -58, described him as "an anchor the CBS World News Roundup. old -fashioned journalist of the best kind-always diligent On Aug. 15, 1948, Edwards took on a new task, anchor of and always fair, very accomplished as a writer and editor, the new CBS TV News. The I5- minute, five- nights -a -week and a calm presence before the camera." broadcast first was seen in only five East Coast cities but Edwards is survived by his wife, May; two daughters, quickly spread to affiliates across the country. In 1950 the Lynn and Donna; a son, Robert; two stepsons, Stephen and broadcast's name was changed to Douglas Edwards with the Scott Dunbar, and four grandchildren.

and one great grandchild. Most recently, Bartch worked at WETA- husband, K. Christopher, freelance pro- FM Washington until 1986, with addi- ducer /director, and daughter, Jennifer Elizabeth Beckwith Bartch, 38, former tional stints at WDCA -TV) Washington, Elizabeth. broadcast engineer, died of cancer Oct. WQRF -TV Rockford, Ill., and WTOL -TV John Eugene Platt, 71, retired electri- 12 at Hospice Washington Toledo, Ohio. She is survived by her of (D.C.). cal maintenance supervisor, WRC -TV Washington, died of heart attack Oct. 7 at Mount Vernon Hospital, Alexandria, INDEX TO ADVERTISERS Va. Platt joined WRC -TV in 1948 and retired in 1981, and served as television electronics consultant for CIA until 23, 24 -25 Blackburn & Co., Inc. 64 Cannell Distribution Co. 1986. He is survived by his wife, Doro- Classified Ads 90 -97 Claster Television, Inc. 48 -49 Columbia thy; four sons, John Jr., Grant, Bruce Pictures Television 11, 12 -13 Gaiavision 30 Great American and Mark; sister, Dorothy; brother, Rob- ert, and six grandchildren. Telecommunications Services 70 Hughes Communications 73, Edward Harrison Higgs, 79, retired 75 LBS Communications Inc. 54 -55 MCA TV 7 Media Associated Press day supervisor, Wash- Venture Partners 65 National Association of Broadcasters 21 ington, died of cancer Oct. 9 at hospital Network in Slidell, La. Joining Associated Press Professional Cards 87 Satellite Music 59 Services in mid 1930's as reporter in Pittsburgh, Directory 86 SFM Entertainment 51 The Travel Channel Cover he was transferred to Washington bureau 4 Twentieth Television 8 -9 Viacom International Inc. 15, 16 -17, in 1941 as editor. Higgs was named day supervisor in 1951, until his retirement 27, 28 -29 Warner Bros. Domestic Television Distribution Cover in 1975. He is survived by his daughter, 2 -3 WTOG -44 Hubbard Broadcasting Inc. Front Cover Marianne; son, Robert; three grandchildren, and two great- grandchildren.

1112 Mtn & Fortunes Broadcasting Od 22 1990 FIFTH ESTATER

HAL JACKSON: BREAKING THE SOUND BARRIER

As an orphan growing up in the would prove to his career. When Pali- nation's capital, one of Harold sades Park closed in the late 1960's, (Hal) Jackson's dreams was to do Jackson was approached by broadcaster/ play -by -play for the Washington Sena- investor Percy Sutton: "The chairman tors. After graduation from Howard said: 'Hal, you've been working for all University, he began broadcasting the these other guys for so long, why don't school's football and basketball games we buy the station so you can work for over a radio network set up by the Col- yourself." Jackson, Sutton and other in- ored Intercollegiate Athletic Association vestors raised the cash and Inner City and later called the games of the old Broadcasting was born. Negro baseball leagues. But this was Jackson also convinced Sutton and the 1939: Jackie Robinson was years away other partners to purchase the option for from breaking the baseball color barrier WLIB(FM), which Jackson felt would, in and "coloreds" weren't welcome in time, become profitable. He was right: downtown Washington or in most by 1980, the new WBLS(FM) had one of broadcast booths. the largest radio audiences in the U.S. In When he approached WINX(AM) the interim, Inner City had acquired Washington for an on -air job, manage- WKSG(FM) Detroit, KBFN -KBLX(FM) San ment told him: "No nigger is ever going Francisco, KSJL(AM)- KSAQ(FM) San An- on the air in Washington." Taking this At this time, record producer and jazz tonio, Tex., and KGFJ(AM)- KUTE(FM) Los edict as a challenge, he hired a white club promoter Morris Levy introduced Angeles (which has since been sold). advertising agency to buy time on the Jackson to programing executives at Jackson, group chairman of ICBC, station, then waited outside the studios WABC(AM), who signed him to broadcast chairman of Apollo Theatre Records, until just before air time. Before station an all -night show on the station and the and president of Hal Jackson Produc- executives knew it, Jackson was on the network. "The show would be aired tions, largely has been responsible for air interviewing two prominent black from [Levy's] Birdland Club," Jackson programing all the company's stations community leaders. The station appar- says. "I had to clear the ideas with and still hosts a regular music show on ently had no prejudice against success. Strauss, and he said 'fine.' " Eventually WBLS. "The show took off, they kept us on and Jackson also returned to Last November, Jack- in three months I had offers from sta- WLIB(AM) for the after- Harold "Hal" Jackson son marked his golden tions in wSLD(AM)-and An- noon (4 anniversary in the broad- Baltimore- p.m. to 6 p.m.) Group Chairman, Inner City napolis-WANN(AM)." shift, and once again Broadcasting Corp., New York; casting industry with a He chalked up numerous 18 -hour was on the air at three b. Nov. 3, 1915; BA, Physical celebration at Apollo days, first broadcasting his daily show different stations a day. Education, Howard University, Theatre honoring his on WINX, then driving to Baltimore for a "I'd start the day at Washington, 1943; sportscaster, various contributions to five -hour sports program, then to An- WMCA, then I'd go Colored Intercollegiate Athletic the medium and the napolis for another. across the street to Association, 1939-48; owner, community. Among the In 1949, Harry Novik, general man- Birdland, then back to Washington Bears (basketball latter: Hal Jackson's Tal- ager at WLIB(AM), brought Jackson to WLIB. And on Sundays team), 1943-44; variety of on-air ented Teens pageant for New York to broadcast a daily show. I was doing a kid's and programing positions from young black women and

Jackson worked at the station for eight show on channel I I 1941 -1971 at WOOK(AM) and his work against polio, months, but grew homesick for Wash- featuring Uncle Hal, WINX(AM), both Washington; cerebral palsy and mus- ington. He returned to WCBB(AM) there, The Kiddies Pal," WSID(AM) Baltimore; cular dystrophy. which was renamed wusT, referring to Jackson recalls. The ra- WANN(AM) Annapolis, Md; Why all the public "U Street, the main street where the dio triangle lasted some WLIB(AM), WMCA(AM), service? "I try to tell WBLS(FM) blacks hung out." An important pro- three years, at which and WABC(AM), my story to people who all New York; WNJR(AM) graming element was racing reports, point Jackson joined may be depressed by Newark, N.J., and ABC Radio Jackson remembers. In six months, "we other New York disk their situation. I tell Network, director of live were number one," he says. jockeys in broadcasting entertainment, Palisades them to stay in school WMCA(AM) President Nathan Strauss live every Saturday Amusement Park, 1957 -69; and not to look for asked Jackson to return to New York. from Palisades Park in partner in Inner City, 1971; held something to be handed "Strauss had never had a black on the New Jersey on both various on -air positions at Inner to you on a silver plat- air at the time," says Jackson, "and he WNJR(AM) Newark and City, 1971 -1990; present position ter. You have to be was intrigued. He told me: 'I don't want WLIB(AM) New York. since 1971; m. Deborah White, willing to make sacri- you to identify with the black person on Little did Jackson September 5, 1986; children fices, and when you the air, I want you to do pop things.' So know when he returned (front previous marriage): Jane, succeed you should I played a mix of artists like Mantovani, to WLIB in 1953 how 45; Harold Jr., 44; Jewel, 42. reach back and try to Ella Fitzgerald and Jo Stafford." important the station help others." taroodasliy 00 22 1990 Fifth 6MMr 103 I) BRIEF

FCC has released results of study on effects for testing of Eureka 147 digital audio 7.5 million; Barber said only that "more relocation of single AM station from con- broadcasting technology and has pro- than half [of the 10 million] have signed ventional band to new expanded band posed detailed allocation plan for DAB agreements." CNBC's third -quarter rat- (1605 -1705 khz) could have on co -chan- in U.S., added some additions and re- ings are in, network's first full quarter of nel stations across country. Commission finements to his plan last week. Strother Nielsen ratings. In its universe of calculated improvement in nighttime suggested that DAB stations could be 17,000,000, network has 24 -hour rating signal coverage that would be experi- allocated in blocks of 2 mhz, with four of 0.15 (25,000 households) and 0.2 enced by stations on 1430 khz if test to six signals operating over same trans- prime time rating (7:30 -11 p.m in station, co- channel wxTZ Indianapolis, mitter rather than earlier proposed 12-16 34,000 households). were to be moved to expanded band. signal groups. In addition, he proposed Results show significant impact on sev- DAB technical class system to corre- Georgia Jeffries. Emmy- nominated su- eral AM stations. Nighttime coverage of spond with existing AM and FM classes. pervising producer of Warner Bros. WFOB Fostoria, Ohio, for example, Strother's suggested five -class table Television's Chino Beach, has signed would improve from 132 square miles to would provide current AM stations with two -year exclusive writer /producer devel- 353 square miles; wit- St. Louis from powers ranging from 250 w to 1 kw and opment deal with MGM /UA Television. 487 square miles to 527 square miles, Class A FM stations with Class I DAB and WLTG Panama City, Fla., from 204 channel with 18 -mile interference free Quincy Jones, chairman -CEO, Quincy square miles to 234 square miles. As far contour. On other end of table, AM's Jones Entertainment. announced that away as Fresno KFNI would re- Calif., with 25 -50 kw and Class C FM's with Adam Clayton Powell III has been named ceive 6- square improvement. Data -mile current tower heights above 1,500 feet to replace Michael Linder as executive pro- from study was released for use by com- would receive Class V DAB with 57- ducer of Warner Bros. Domestic Televi- mentors in FCC rulemaking on AM im- mile contour. sion's weekly Jesse Jackson Show. No rea- provement. Those comments are due son was given for Linder's departure, Nov. 16. CNBC's subscriber acquisition plan, which and Linder was unavailable for corn - aimed to have IO million subscribers ment. Hour talk show's three -week 2 FCC is asking for comments on setting of signed up by Oct. I , has indefinitely rating /6 share (NSI) average is off 45% specific definition of "directional FM extended its deadline to reach its goal. from year -ago programing (3.8/11) in broadcasting antenna." Proceeding is be- Al Barber, president, CNBC, said the same metered time periods. ing opened at request of Hammett & network is setting no date, but "doesn't Edison Inc., broadcast technical consult- see going past the end of this year." CBS turned down ad from Council for Citi- ing firm, that claims current commission CNBC reportedly has commitments of zens Against Government Waste, despite rules governing FM directional antennas fact that activist group offered $100,000 are ambiguous concerning environment for 30- second spot on last Friday's in which they may be operated. Com- World Series pre -game show. Normal ments are due Nov. 19 and reply com- ROCKEFELLER ON BOARD rate for 30- second spot is about ments on Dec. 3. $70,000. CBS policy is not to accept The Senate confirmed the nomi- advocacy commercials on controversial LBS Communications' three -year -old reviv- nation of Sharon Rockefeller to issues of public importance. Ad was al of Family Feud has picked up its fourth the Corporation for Public Broad- against new taxes and government' major market in as many weeks-wez -Tv cast board of directors on Oct. 11, waste. Boston has upgraded halt -hour game one day after unanimous Senate from 2:30 a.m to 2:30 p.m. to replace Commerce Committee approval. NPR board of directors elected new chair- Orbis Communications' Jokers Wild ef- Rockefeller, now president of man, Dale Ourts, GM, noncommercial fective today (Oct. 22). WETA -FM -TV Washington, served WOSU- AM -FNI- I \ Columbus, Ohio, re- on the CPB and PBS boards placing Wayne Roth, GM of KuOw(FM) Dennis Miller, president -COO of Think through the 1980's and as CPB Seattle. Ourts has served on board since Entertainment in Los Angeles, has been chairwoman in 1981 -84. Serving 1986. named executive VP of Turner Network a term that expires in March 1992, Television. He fills position vacated by she fills the 10th of 10 seats at House- Senate conference settled on total Scott Sassa, who was promoted to presi- CPB for the first time in a decade. $327 million 1993 appropriations for pub- dent, Turner Entertainment Networks, Praising Rockefeller as one who lic broadcasting, including all of $67 mil- following departure of Gerry Hogan to will "ensure the continued integ- lion authorized for satellite replacement, Whittle Communications. Miller will be rity of CPB," committee Chair- which House had cut to $47 million. based in Atlanta and will report to Sassa.. man Senator Ernest Hollings (D- Conferees agreed on $260 million CPB S.C.) said of WETA'S II -hour 1993 appropriation proposed by House. Ron Stratber of Strother Communications Civil War series, "I liked all of it, Inc. , who has requested experimental except for the end." TV Marti, Voice of America's new con- frequencies in Washington and Boston troversial TV service to Cuba, has been lec r kief 6Mdostisg Ott 22 1990 broadcasting two -hour taped Spanish-lan- qualified' candidates for governor, sena- vides telephone service. Telco says that guage coverage of World Series games to tor and representative in Iowa, Nebraska while service area has 3,176 residents, island. Service cannot air games live be- and South Dakota. Candidates will con- which exceeds 2,500 rural exemption cause of recently established co- channel trol time, with stipulation that they may maximum, area is not "place," as de- stations (ch. 13) in Havana. Only early not use it to air "existing commercials." fined by Census Bureau, and thus not morning hours are available for TV subject to 2,500 maximum. NCTA dis- Marti broadcasts. According to VOA, it Cross Country Cable Inc., Warren, N.J. - agrees, saying waiver of rural exemption is providing first TV coverage of World based operator of cable systems in U.S. is needed. Series to Cuba since 1957 New York and Carribean, is purdtasing $52 million Yankees -Milwaukee Braves series. In of equipment from General Instrument Tektronix Inc., Beaverton, Ore., an- addition, Radio Marti will be providing Corp.'s Jerrold Communications, Hatboro, notukcd that it is seeking to sell its live coverage of series for first time. It Pa. Equipment will be used to build graphics workstation unit, manufacturer will also simulcast audio portions of TV three addressable 750 mhz systems in of its XD88 family of products, and that Marti broadcasts. England. Systems will be located at En- if buyer is not found within 60 days, it glish Channel towns of Brighton and will discontinue operations within unit. ABC News said it was eliminating three Bournemouth, and London borough of Company said it will instead concentrate domestic bureaus -Boston, Dallas and Bromley, reaching 400,000 homes. Sys- on more profitable X stations and graph- Chicago and 12 jobs. ABC also said it tems will have Jerrold's second- genera- ics terminal networks. Tektronix said was postponing, indefinitely, late night tion AM fiber optic trunk architecture move is being made because workstation news show it announced at last month's with planned phased upgrades of 860 market has become crowded and large RTNDA convention. News spokeswom- mhz and I ghz. Spectrum flexibility is investment is needed to keep up with an said both developments were result of being built in to accommodate future technology breakthroughs. Tektronix's soft advertising demand for news spots HDTV implementation. In addition, workstation unit brought in about $40 and increasing costs of coverage of Per- Cross Country is also buying $8 million million in sales in 1989. sian Gulf crisis. She said ABC News in coaxial cable for project from GI's would retain one correspondent in each Comm/Scope subsidiary in Hickory, Nome Shopping Network said yearly reve- of cities where bureaus are being shut N.C. nues topped $1 billion for fiscal year end- down. ing Aug. 31. Net sales rose 30%, from iTVI -Tv Sioux City, Iowa, is offering Iwo NCTA has filed opposition at FCC to Warren $774.3 million to $1.008 billion, while minutes of free air time in either its 6 or Telephone's request to provide cable ser- net earning rose to $38.8 million, from u ft: 11 nrvv to each of 21 "legally vice in Warren, Me., where it also pro- net loss of $14.9 million year before.

DRUG POLICY OVERDOSE FOR BROADCASTERS, SAYS NAB

Broadcasters believe proposed FCC rules implementing the subject to debarment." Anti -Drug Abuse Act of 1988 would make them guilty Under the FCC policy, NAB said, "if an officer or by association or, as the case may be, partnership or corpora- director of a major network or group owner were convicted tion, according to comments filed at the FCC. of a drug offense, that network or group could lose all of The FCC proposals "go far beyond the clear language of its licenses or have all of its applications summarily de- the statute...and could well wreak unfair and unwarranted nied." punishment on innocent parties," said the National Associa- The FCC should "aim its rules at individuals...by requir- tion of Broadcasters. ing that [the individual] be separated from the company by The Anti -Drug Abuse Act denies federal benefits, includ- firing, resignation or divestment," said NAB. ing FCC licenses, to those convicted of drug- related felonies EZ Communications Inc., Great American Television and for one year. Radio Co., McGraw -Hill Broadcasting Co. and Renaissance The FCC proposal would require that broadcasters notify Communications Corp, in joint filing, agreed with the NAB, the commission within 30 days of reportable offenses and saying "the corporation or partnership would ordinarily have would strip the offender of FCC benefits. Those include no objection to an FCC order requiring divestiture by the licenses and permits and would also mean the dismissal of debarred minority stockholder or partner." It would, the applications for such things as new stations, license transfers petitioners said, "prevent the rules from producing unintend- and facility improvements. ed and unnecessary results." The controversial element of the FCC policy is that it EZ recommends the adoption of "a due diligence stan- would penalize whole corporations and partnerships when dard" that requires "licensees, permittees and parties to individual "officers, directors, nonlimited partners, holders pending applications...to execute certifications or to report of 5% or more of the voting stock and nonvoting stockhold- federal debarment information" as part of regular commis- ers or limited partners with similar (5% or more) interest" sion ownership filings. fall under the act. GTE Services Corp. said provisions in the Communica- By applying the debarment provision so broadly, the FCC tions Act are already sufficient to deal with "persons de- has found itself at odds with the NAB, which said the law clared ineligible for federal benefits." However, said GTE, "refers only to any 'individual' convicted of a drug offense. "assuming the statute is meant to apply to nonindividual It does not mention partnerships or corporations. It does not license applications such as corporations, the rules' applica- state that corporations or partnerships be denied federal bene- tion...must be narrowed to persons over whom the corpora- fits where individuals associated with a corporate entity are tion realistically has control." its

hsaSCmtig Od 22 1990 In Mist 105 EDITORLALS

Committed to the First Amendment and the Fifth Estate

member of Ed Murrow's World Today broadcast. As Gary SIC TRANSIT S. 1880 Paul Gates put it in "Air Time," his 1978 history of CBS News: "The truth is that Cronkite and all the other TV anchormen who have come along since are the direct descen- And so died the cable bill, not with a bang but a whim- dants of Douglas Edwards." per. Remarkably, at the end, there are few around to What a trip indeed. mourn it, from either side of the aisle and from the various industries that put so much energy into crafting the bill, or avoiding it. Broadcasters were the first to abandon it and, indeed, to announce its demise. It was once thought that they had a lot to I WANT MY STATION lose-must carry-and would not cease the effort to secure their place among cable's channels. But that was always more hen a country's currency starts showing up as a an issue for independents and less one for affiliates and net- premium in cereal boxes -this writer was surprised works. This may have been must carry's last bright hope. to find the Hungarian equivalent of a nickel in his All in all, it was a pretty sorry spectacle. If there were good breakfast bowl -it could easily be construed as some sort of reasons to tidy up cable regulation and secure broadcaster economic indicator. It was with similar surprise that we re- rights (among others), the opportunity has been lost. So too ceived the news that MTV -long known for outrageous give- has gone the opportunity to stabilize cable in the eyes of the aways -has made an AM radio station in Thomasville, Ga., investment community and thus lessen that medium's hazard the prize in its latest promotion (perhaps to give a lie to the in difficult economic times. suggestion that you can't give away AM's these days). On a Still, life goes forward. The FCC will now become an even more serious note, we hardly anticipate a trend toward handing more important forum for cable regulation, with the moribund out AM stations -particularly with signal improvements, ste- rulemaking now of even greater impor- effective competition reo and DAB on the horizon. tance. As for the Hill, if no good laws have been passed, all Also sounding a quite serious note on the subject was FCC the bad ones have been similarly eluded. It's left to time to tell Commissioner Ervin Duggan, who found the proposed contest which of those was the better result. "repugnant" and counter to his idea of the public interest. We must also admit to some uneasiness about what seems cavalier treatment of a broadcast license. But we must also concede TRAILBLAZING that if the transfer breaks no rules -as an MTV executive assures it does not-and if the potential owner, no matter who, has to pass FCC muster-there is little argument, after an The Aug. 15, 1948, premiere broadcast of the CBS TV initial indignation subsides, for finding it objectionable before News, anchored (although that verb hadn't been coined the fact. If it proves so after the fact, it would surely be ripe for then) by a 31- year -old radio reporter, Doug Edwards, challenge by interested parties. reached about 30,000 viewers in New York, Boston, Philadel- And speaking of interested parties, one thing the giveaway phia and Washington. (Today, a single rating point is worth does suggest is the public's continued fascination with the 931,000 homes.) That 15- minute broadcast was long on copy aural medium. According to MTV, the promotion is expected and short on video, but such was the seed from which grew to draw the most responses ever. Apparently, more than the network TV's evening news with its instantaneous coverage house, the trailer park, the town or the island (all past prizes), from any and all parts of the globe. Edwards, who died on the MTV generation wants its radio. Oct. 13 at age 73 (see "Fates & Fortunes "), was truly a broadcast pioneer. Many in radio news in 1948 wanted no part of the visual medium. Edwards himself was skeptical; but after a conversation with CBS President Frank Stanton he opted to cast his lot with the five- nights -a -week newscast. It was a good choice. Two years later, realizing that the daily exposure was creating a national figure (the broadcast rapidly added affiliates), CBS changed the name of the newscast to Douglas Edwards with the News. In 1951, the West Coast was added to the coaxial loop and Edwards adopted his trademark opening: "Good evening everyone, from coast to coast." Edwards remained in the anchor chair for 14 years until he was replaced by one Walter Cronkite, who also had a pretty good run in the job. After leaving the evening news, Edwards continued with a midday television newscast while returning to his first love, radio, reporting for CBS until 1988. "What a trip it's been," Drawn for BROADCASTING by Jack Schmidt he said on retiring from the network he had joined in 1942 as a "Our cable company is adding five new channels."

1116 irilNd.k Modestly Od 221220 As we near the end of 1990, we'll look at how the radio business did. In this Special Radio Business Report, we'll zero in on:

Projections for the radio industry and the national economy in 1991 from financial institutions, NAB and RAB. A broker's analysis of station sales in 1990 and 1991 projections. A group operator's outlook. Rep predictions for spot radio in 1991. Network predictions for 1991.

Broadcasting Deadline for materials: 10 days prior to publication date.

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