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Broadcasting Moct 22 Reaching Over 113,000 Readers Every Week 60Th Year 1990

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Broadcasting Moct 22 Reaching Over 113,000 Readers Every Week 60Th Year 1990 Broadcasting mOct 22 Reaching over 113,000 readers every week 60th Year 1990 TELEVISION / 50 RADIO /58 TECHNOLOGY / 69 INTERNATIONAL / 76 Les Moonves talks Ad agencies establish Digital video, film, MIPCOM: economics, about Lorimar in dedicated -radio HDTV run together politics contribute exclusive interview creative groups at SMPTE in N.Y. to slow show in Cannes ..... ........... .,. ..,.,.;: ;.:, . Of O Cal .._, .' .... ... I 1, i A _P_1 A ONE IN THIRTEEN. Its the position we find ourselves in today...the number one independent in the thirteenth largest U.S. market. In fact the Tampa/St Petersburg market is the largest in Florida- even bigger than Miami. So, while some folks might say that thirteen is our lucky number, we politely remind them that, although W1DG44 we're number one, luck had nothing to do with it. Represented Nationally by Source: July '90 NSI, Oct.'90 ARB v 'OCA.snei f. : .ä 85Z66 VM 3NV)lOdS tr iS 7i ; 3AV 3N002 ZOS 3 'in:vers. n V`?V7N(?9 Gonzaga AIiV?ißI 3 A9 S02í3 06/330 Nl1r 688.64]8S02i38SZ66 OC?2619 Z66 119 I0-`t,.: ,-r*-M; MyvMM "Jesse Jackson'- ranks among the most important additions to television in years? "What you love about it are its fresh eyes. "The show developed its serious theme as It's Jackson the reformer, not Jackson the Jackson promised, 'fairly and intelligently.' performer, who stars here. Thanks to him, For television the discussion was unusually this show swims against the TV mainstream frank while its sober production and patient, by giving voice to the voiceless in a medium low -key demeanor made it a suitable learn- known for its narrow range of opinion in ing experience, even for children. In fact, in news and public affairs" his calm assurance and legitimate curiosity, - Howard Rosenberg a Los Angeles Times Jackson may have the foundations of October 2, 1990 show comparable in tone and quality with David Susskind's.' - Laurence Vitres The Hollywood Reporter October 2, 1990 "TV's newest talk show could easily rival "A thoughtful and provocative hour. Jackson Oprah's or Geraldo's on the controversy front, studiously maintained a low -key but probing largely because of its host. He's a newcomer style. Oprah, Geraldo and all the rest might to the TV gab circuit, if not to controversial learn a thing or two from watching this master gab on TV: Jesse Jackson.' of the media at work" - Time Magazine - Daniel Ruth October 1, 1990 Chicago Sun -Times October 2, 1990 A production of the Quincy Jones Entertainment Company with Jesse L.Jackson Productions in association with Telepictures Productions Inc. Distributed By WARNER BROS. DOMESTIC TELEVISION DISTRIBUTION rU 1990 WUm. B.,. Inc . All Nyóu Wrned. Broadcasting LA Oct 22 31 / TIGHT TIMES 44 / TV CAPTIONING Television networks, President Bush signs a bill struggling with 1991 budgets, into law requiring all have less flexibility to cut television sets with I3- costs. Executives find most inch or larger screens sold in entertainment and sports the U.S. after July 1, programing costs are fixed, 1993, to be capable of leaving news as one of the displaying closed captions few areas to find money. for the hearing impaired. At least one major 33 / NOT MUCH HOPE manufacturer -Zenith Electronics Corp. -plans A year -long effort by to introduce sets next year leaders of the House and with the captioning feature Senate Commerce . in a wide variety of sizes, Committees to enact tough styles and prices. legislation aimed at reining in and fostering competition with the HDTV: not just a dream (page 69) "deregulated monopoly" of 46 / PIS TARGETS cable television came to Each of the three has received BETWIXT AND end last week when Senate 40 / CABLE The Public Broadcasting a 65- episode commitment Republicans blocked any TELCO Service wants to use from Fox Broadcasting Co.- development, further consideration of the TwixTel Technologies is promotion the Fox affiliates' and scheduling legislation. working with cable systems savvy to children's cooperative. The repeat the in resort areas to deliver success of The first series is expected to Civil War, and to do so will 37 KIDS UNK an interactive cable and / launch next fall and the other take money telephone service. The -$105.5 Warner Bros. Domestic two as late as fall 1994. million, including a projected valued company has rolled out its Television signed a major The deal is at about $78 million from member $60 million. service in five resort areas agreement last week with serving several thousand stations, in 1992. The PBS Fox Children's Network for units, and has deals under board approved that 39 /'WHEEL' SPINNING preliminary three new animated series. contract with eight large figure last week, ON CALIFORNIA CABLE appearing assured staff MSO's to expand the by TV: to that PBS's Network little room service to tens of thousands transition from an maneuver in economic In an unprecedented deal essentially passive for a single syndicator, Cox of hotel, motel and condo downturn (page 31) distributor for a collection units in ski areas and beach of Cable Communications' program- buying members O &O cable system in towns. to a more autonomous Eureka, Calif., has "subscription service" created an independent cable 41 / IS ONE BETTER THAN will create no irreparable channel, KCBL, by filling TWO? harm to members. its 18 -hour schedule exclusively with King Even as Time Warner's World Productions American Courtroom 50 / LOOKING AHEAD programing. For the Oct. Network and 29 launch, top -rated Cablevision's In Court Just after moving into the syndicated programs The prepare separate launches, top spot as president of Oprah Winfrey Show, Wheel they are also talking merger. Lorimar Television, Les of Fortune, Jeopardy!, If they do merge, Moonves talks to Inside Edition and Instant American Courtroom BROADCASTING about the Recall are rotation cable Network, which has been reorganization of the prime players, in a market where pursuing the Cablevision time program supplier and broadcasters don't carry channel, might emerge its prospects for off-shore and them. with the stronger voice. cable production. 4 Ms Weak OrdidartkM Od 22 1!!0 RELEASED FROM CROSBY LIBRARY 53 / SCRABBLE SCRAMBLE midpower Ku -band SBS 6, CVE may seek a piece of it Group W Productions, for its own uses and may Westinghouse's syndication become the first announced division, bypasses partner in SkyPix's 80- industry rumors of a channel midpower DBS midseason 1990 launch service. and announces that the former network game show Scrabble will be 76 / VIEW FROM CANNES available in syndication for fall 1991. The pilot, It was essentially a sedate hosted by Los Angeles TV MIPCOM programing personality Steve Edwards, is exhibition in Cannes, already shot and will be France. Deals were made, presented to stations this but most attendees agreed week as an early fringe that the scope of business was player. narrowing, due in part to uncertainty in the world economy and a lull after a 58 / AD AGENCIES LOOK decade of growth. TO RADIO J. Walter Thompson 80 / UPI follows the lead of Backer, REORGANIZATION Spielvogel Bates and United Press International establishes a group dedicated has implemented the final to creating better radio stage of its latest re- advertising copy. "At Large" with Les Moonves (page 50) organization plan. Its hopes would be foreign- owned. deployed two satellites last are pinned on 60 / JACOR Those four studios produced week, one of which differentiating its product RESTRUCTURING DEBT 26.6% of prime time Comsat Video Enterprises from Associated Press by Wussler The group owner has television this fall. Some say President Robert giving regional editors more is the for obtained an extension for the growing demand for believes "hot bird" responsibility- including payments due while programing overseas may be at least the early 1990's. sales-and by "enterprise working to restructure the one of the main reasons More than just admiring reporting." company debt. for the appeal to non -U.S. companies. INDEX Founded in 1931 as Broadcasting. the 63 / SELLING News Magazine of the Fifth Estate. 69 / SMPTE SHOWS TV'S Advertisers Index 102 Broadcasting -Telecasting' introduced HOLLYWOOD in 1946. Television* acquired in 1961. FUTURE Business 63 Cablecasting' introduced in 1972. During the last five years Cable 39 Broadcasting/Cable introduced in 1989. Cost- ettective, all- digital 'Reg U.S. Patent Office. Copyright two major studios have Cablecastings 43 studios are now possible, 1990 by Broadcasting Publications Inc. merged with foreign Changing Hands 64 according to experts at the Incorporating companies -and should the Classified Advertising 90 Society of Motion Picture MCA -Matsushita and Closed Circuit 6 The Fifth Estate and Television Engineers MGM-Pathe mergers go Datebook 14 I32nd Technical Conference ISIO \. through, four of the eight Editorials 106 and Exhibition, held last Broadcasting major Hollywood studios Fates 8 Fortunes 98 week in New York. Fifth Estater 103 E Cable Advances in film, digital Finance and high -definition video Focus on 67 Broadcasting (ISSN 0007 -2028) is pub- For the Record 82 lished 52 Mondays a year by Broadcast- KCBL: the latest in cable could mean that filmed ing Publications Inc.. 1705 DeSales In 104 cross -over moves (page 39) theatrical and TV productions Brief Street. N.W.. Washington, D.C. International 76 20036. Second -class postage paid at will be edited Washington. D.C.. and additional of- 80 electronically (page 70). Cost Journalism fices. Single issue $2 except special is- Masthead 18 sues $3.50 150th Anniversary issue estimates for broadcaster SI0). Subscriptions. U.S. and posses- Monday Memo 26 conversion to HDTV are sions: one year $70. two years $135. down to about $2 million Open Mike 22 three years $190.
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