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ÉDITION Unexpected Sourcesusievents.Com of Inspiration François HISQUIN Président & Curateur D'usi ÉDITION Unexpected Sourcesusievents.com of Inspiration François HISQUIN Président & Curateur d'USI VERS UNE SOCIÉTÉ INCLUSIVE, RÉSILIENTE ET ÉCORESPONSABLE Il y a 12 ans, en lançant la première conférence USI, nous avions la conviction que l’IT jouerait un rôle fondamental dans la transformation de nos Sociétés. Nos convictions n’ont pas changé. Résolument visionnaires, nous souhaitons offrir à tous une conférence novatrice et singulière, pour explorer, challenger et questionner les grands enjeux de notre avenir. Au service, dans un premier temps, d’un développement purement économique, les technologies sont aujourd’hui présentes dans toutes les strates de la société et nous poussent à redéfinir nos pratiques, nos valeurs et notre responsabilité. Face à l’immensité des enjeux, le seul objectif qui vaille, celui d’une société inclusive, résiliente, écoresponsable et offrant à tous une meilleure qualité de vie, ne pourra être atteint qu’en mobilisant toutes les ressources possibles. Les technologies sont souvent tenues comme grandes responsables de nos maux, mais ne renferment-elles pas une partie de la solution ? USI décrypte les transformations sociétales au sens large en conviant des visionnaires engagés. Philosophes, chercheurs, experts en cybersécurité, économistes, sociologues, scientifiques, éthologues, ou encore astrophysiciens... Tous ont choisi USI pour nous aider à donner du sens à nos transformations. Donner du sens, mais aussi du temps. Laisser la part belle à la créativité et à la réflexion, avant de passer à l’action. Car agir, c’est prendre en compte ces exigences sociales et environnementales dans chacune de nos décisions personnelles et professionnelles. 04 05 JEAN-PIERRE SIMON SINEK RAFFARIN -2011- -2013- PHILIPPE STARCK -2012- BRIAN MUIRHEAD 12 ANS -2016- JIM LOVELL -2013- D'INSPIRATION RENÉE MAUBORGNE MARC GIGET HILARY MASON -2018- -2013- -2015- KEN ROBINSON YANN LECUN -2018- -2015-2018 VINT CERF -2013- CÉDRIC VILLANI AARON DIGNAN JULIA DE FUNÈS PATTIE MAES -2015-2017- -2015-2017-2018 -2018- -2011- YANN DAN ARIELY BJARNE ANDREW McAFEE ARTHUS-BERTRAND -2017-2018- STROUSTRUP -2008- -2016- -2015- LAURENT CHRIS ALEXANDRE ANDERSON -2013-2014-2017- -2010-2015- HAL SALIM ISMAIL MARTIN FOWLER GREGERSEN -2015- -2010- -2014- MAE PETER ALBERT ELIYAHU JEMISON NORVIG JACQUARD M. GOLDRATT -2009- -2008- -2018- -2015- NEIL DANIEL LUC ARMSTRONG JANE COHEN DE BRABANDÈRE -2008- McGONIGAL -2009-2016- -2009-2014-2016- -2012- YUVAL NOAH HARARI ETIENNE KLEIN KEVIN KELLY -2016- -2017-2018- -2017- MONICA LEWINSKY -2016- MICHEL JOËL NANCY DUARTE RAY KURZWEIL SERRES DE ROSNAY -2014- -2011- -2008-2011- -2009- INGRID JUAN EDGAR MARC RAIBERT CYNTHIA BETANCOURT ENRIQUEZ MORIN FLEURY -2018- -2010-2016- -2017- -2014- -2017- ANDRÉ DON TAPSCOTT COMTE-SPONVILLE -2016- 06 -2014- 07 1 800 participants JUIN 2019 25 COMPTE talks RENDU DES SESSIONS 08 09 12 38 64 102 DAVID ROWAN ROBERT PLOMIN ALEXANDRE MARS RAFFAELLO D'ANDREA SOURCES D’INSPIRATION POUR INNOVER À LA SOURCE DE NOTRE INDIVIDUALITÉ VERS LA RÉVOLUTION DU PARTAGE GAMES OF DRONES 16 42 68 110 MARCEL GAUCHET AMY EDMONDSON DAN TERHORST-NORTH OPEN DISCUSSION LE MYTHE DU PEUPLE, DES SÉCURITÉ PSYCHOLOGIQUE ET INNOVATION COMMENT FAIRE BON USAGE DE MARCEL GAUCHET / CÉDRIC VILLANI / EMMANUELLE DUEZ SANS-CULOTTES AUX GILETS JAUNES LA TECHNOLOGIE ? UN MONDE MEILLEUR EST-IL POSSIBLE ? 20 46 72 116 RAND HINDI CYNTHIA FLEURY KONSTANTIN BATYGIN JANE GOODALL CRYPTOGRAPHIE : LA PROCHAINE PROFESSEUR, CONSERVATOIRE NATIONAL À LA RECHERCHE DE “PLANET NINE” DES CHIMPANZÉS AU MILITANTISME ENVIRONNEMENTAL TECHNOLOGIE DE MASSE ? DES ARTS ET MÉTIERS (CNAM) 24 50 76 JULIEN BOBROFF SYLVIA EARLE ALEXANDER OSTERWALDER MYSTÈRES ET APPLICATIONS SANS EAU, PAS DE VIE ! ET YVES PIGNEUR DE LA LÉVITATION QUANTIQUE DES ENTREPRISES INVINCIBLES 30 56 80 ALEXEI GRINBAUM HUGH HERR LAURENCE MORVAN L’ÉTHIQUE DES MACHINES INTELLIGENTES ET L’HOMME BIONIQUE FUT REPENSER LA RESPONSABILITÉ DE L’ENTREPRISE À L'ÈRE DIGITALE 34 60 84 DAMBISA MOYO PHILIPPE GABILLIET ARSÈNE WENGER DÉFIS GLOBAUX : LES RISQUES D’UNE ET SI VOUS CHANGIEZ DE VIE ? MANAGER DES CHAMPIONS VISION À COURT TERME 10 11 SOURCES D’INSPIRATION POUR INNOVER Qu’est-ce que l’innovation ? Comment innover sans tomber dans le gadget ou la “fake innovation” ? David Rowan, ancien rédacteur en chef de l’édition anglaise du magazine WIRED, ouvre cette 12e édition de la David conférence USI avec un thème qui nous concerne tous. Fort de 18 mois de recherche autour du monde à la rencontre des leaders les plus inspirants et des startups les plus innovantes, David nous partage ses ROWAN enseignements sur l’innovation, la vraie, et comment la répliquer dans son organisation. Author Une Intelligence Artificielle qui anime un tableau, un avion qui décolle à la verticale, des drones capables de livrer de la nourriture dans les coins les plus isolés d’Afrique, des boutiques Amazon sans caisse de paiement… L’innovation nous touche tous et dans tous les domaines. Un culte mystique auquel toutes les entreprises tentent de se frotter. Pourtant, lorsque l’on voit certaines des innovations à l’utilité douteuse exposées au fameux CES de Las Vegas, on peut se demander si la course à l’idée à un milliard de dollars n’aurait pas dévoyée une bonne partie des innovateurs en herbe du monde entier. 12 13 LES CONTRE-EXEMPLES : LES “FAKE-INNOVATIONS” À ÉVITER There is no scientific Quel est le point commun entre les innovations À l’instar de ces gadgets inutiles, les grandes formula for innovation. qui ont réellement fonctionné ? Pour David entreprises tentent, elles aussi, de se lancer Rowan, toutes apportent une valeur au monde, dans la course à l’innovation de manière répondent à un vrai besoin. À l’opposé donc éparpillée. Nombre d’entre elles pensent de ces “fake-innovations” qui émaillent le CES qu’embaucher un Directeur Innovation, lancer (Consumer Electronics Show), le plus grand salon un concours d’idées ou créer un Lab en interne international grand public dédié à l'innovation (à l’exemple du BizLab d’Airbus) est la clé pour technologique. Boxers réfléchissant les ondes, innover. Mais sans changer fondamentalement casier à œufs connecté alertant l’utilisateur de de paradigme, quelle marge de manœuvre ont leur date de péremption, bac à litière pour chat ces entreprises pour se réinventer ? À défaut autonettoyant, cuillère et fourchette attachées à d’une formule mathématique absolue, David son iPhone (les fameuses Sphoon - Phork)… Au Rowan a identifié dix approches à appliquer CES, les exemples d’innovations inutiles sont sans réserve pour faire entrer l’innovation dans légion. son organisation. 3 APPROCHES CLÉS POUR RÉELLEMENT INNOVER... / Autonomiser et responsabiliser ses équipes. Sur le même modèle, en réponse aux start-up Le modèle hiérarchique a montré ses limites : la empiétant peu à peu sur son marché, la banque distance managériale limite la compréhension finlandaise Op Bank a imaginé une assurance … ET QUELQUES UNES SUPPLÉMENTAIRES des besoins des utilisateurs finaux. Pour doublée de services de soins, permettant de innover, une entreprise doit accepter de rendre proposer une couverture à la fois efficace et bon le pouvoir de décision à ses collaborateurs. marché à ses clients. / Adresser des besoins non satisfaits, / Exploiter les données des utilisateurs, L’exemple de Supercell est inspirant. Dans cette comme le groupement d’entreprises comme l’a fait Qantas : grâce aux données / Créer un écosystème. Avec 1,3 million startup finlandaise de jeux vidéos (à l’origine péruviennes “Intercop”, qui, face à l’inaction collectées par son programme de fidélité, d’habitants, l’Estonie était loin de peser notamment de Clash of Clans), les équipes du gouvernement, a décidé de réinventer auquel 50 % de la population nationale est sur la scène internationale. Mais c’était choisissent de créer (ou tuer) un projet sans que l’éducation à l’ère du digital afin de répondre à affiliée, la compagnie aérienne australienne sans compter avec le génial Kaspar Korjus, leur CEO ait son mot à dire. leur besoin de personnes qualifiées. a pu créer des produits et services adaptés créateur de l’e-Residency. Pour la modique à ses clients bien au-delà de son domaine / Proposer un service plutôt qu’un produit seul. somme de 100 € et sans même se déplacer, / Créer une diversité cognitive parmi les d’expertise (une assurance vie, un bar, …) Les coûts de production n’ont jamais été aussi n’importe qui peut devenir résident estonien, équipes : faire travailler ensemble diverses bas. Pour se différencier, l’innovation doit venir créer une entreprise, bénéficier des services spécialités pas forcément en lien les unes avec Autres pistes : il faut identifier ses “angles du service, et non plus du produit seul. Pour et des ressources du pays… Prochaine étape les autres. morts”, permettre les collisions, tenter contrer la baisse de son chiffre d’affaires, la pour transformer ce petit pays en véritable de résoudre les maladies génétiques, plus / Être agile : créer de petites équipes librairie Heywood Hill a proposé un service de plateforme : la création d’une cryptomonnaie, largement adopter les nouvelles technologies, autonomes, à l’instar de l’équipe pirate “Rebel curation personnalisée de livres qui l’a propulsée qui devrait booster les investissements et probablement la plus importante de toutes les Alliance” embauchée par le Pentagone. au rang de librairie la plus cotée de Londres. extérieurs. leçons : ne pas hésiter à exploiter les crises. 14 15 We can not have incremental changes without thinking about what is actually useful. 16 17
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