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Ford of Europe Fact Sheet – January 2009

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Ford of Europe Fact Sheet – January 2009 Ford Motor Company Ford of Europe Communications & Public Affairs Ford of Europe Fact Sheet – January 2009 Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 224,000 employees and about 90 plants worldwide, the company’s core and affiliated automotive brands include Ford, Lincoln, Mercury, Volvo and Mazda. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford’s products, please visit www.ford.com. Ford of Europe is responsible for producing, selling and servicing Ford brand vehicles in 51 individual markets. The first Ford cars were shipped to Europe in 1903 – the same year Ford Motor Company was founded. Ford of Europe now employs approximately 73,000 employees. In addition to Ford Motor Credit Company, Ford of Europe operations include Ford Customer Service Division and 22 manufactur- ing facilities, including joint ventures. Full year and December 2008 total sales volume: December 08 December YTD 08 Euro 19¹ 90,500 1,443,800 changes vs. 07 down 22,200 / (19.7) % vs. December 07 down 115,200 / (7.4) % vs. Dec. YTD 07 Euro 21 114,900 1,703,000 changes vs. 07 down 38,400 / (25.1) % vs. December 07 down 132,000 / (7.2) % vs. Dec. YTD 07 (incl. Russia and Turkey) EDM 30² 3,400 80,500 changes vs. 07 down 2,400 / (40.7) % vs. December 07 up 15,400 / 23.6 % vs. Dec. YTD 07 Total EURO 51 118,300 1,783,500 changes vs. 07 down 40,800 / (25.6)% vs. December 07 down 116,600 / (6.1) % vs. Dec. YTD 07 (EURO 21 + EDM 30) ¹ The Euro 19 markets are: Austria, Belgium, Britain, Czech Republic, Denmark, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Netherlands, Norway, Poland, Portugal, Spain, Sweden and Switzerland. Ford reports sales for Estonia, Latvia and Lithuania through our Finnish National Sales Company, so sales data for the Baltic states is also included within Euro 19. ² European Direct Markets are: Albania, Algeria, Andorra, Armenia, Azerbaijan, Belarus, Bosnia, Bulgaria, Croatia, Cyprus, Egypt, Georgia, Gibraltar, Kazakhstan, Kyrgysztan, Libya, Macedonia, Malta, Moldova, Montenegro, Morocco, Romania, Serbia, Slovakia, Slovenia, Tajikistan, Turkmenistan, Tunisia, Ukraine, Uzbekistan. Full year and December 2008 total market share³: December 08 December YTD 08 Euro 19 8.4 % 8.6 % +/- 0.0 ppts. vs. December 07 up 0.1 ppts. vs. December YTD 07 Total EURO 21 8.6 % 8.4 % ( incl. Russia and Turkey) down 0.3 ppts. vs. December 07 down 0.1 ppts. vs. December YTD 07 ³ Not available for EDM, where we base our share on non-domestic sales volumes. Fact Sheet Feel the difference January 2009 Feel the difference Ford of Europe Fact Sheet | Page 2 | January 2009 Full year and December sales by vehicle line (Euro 19)4: Model December 08 o(u) December 07 December YTD 08 o(u) December YTD 07 Ka 700 (2,700) 43,500 (8,700) New Ka 2,000 2,000 4,300 4,300 Fiesta 5,600 (18,400) 266,100 (89,900) New Fiesta 18,600 18,600 61,400 61,400 Fusion 3,600 (1,500) 66,500 (11,600) Focus 20,300 (6,500) 353,200 (35,900) Focus Coupé-Cabriolet 700 (800) 11,700 1,400 C-MAX 6,000 (3,100) 107,200 (16,900) Kuga 3,900 3,900 27,000 27,000 Mondeo 9,200 (3,000) 162,500 69,100 S-MAX 3,500 (800) 54,900 (16,300) Galaxy 1,600 (600) 30,900 (3,800) Transit 10,300 (5,000) 173,100 (8,800) Transit Connect 3,000 (2,700) 56,500 (21,800) Ranger 1,000 (900) 15,700 (5,200) 4 Figures do not include vehicles such as the Fiesta Van, Maverick, Explorer imports and Turkish-built Cargo heavy trucks. Top 5 markets ranked by volume of Ford sales: Market December YTD 08 o(u) December YTD 07 1. UK 406,100 (38,500) 2. Germany 241,400 6,200 3. Italy 190,300 (33,600) 4. Russia 185,200 (10,600) 5. France 142,600 8,800 Top 5 markets ranked by Ford share: Market December YTD 08 o(u) December YTD 07 1. UK 16.4% 0.5 2. Turkey 14.7% (2.0) 3. Ireland 13.7 % (0.6) 4. Hungary 11.8 % 0.3 5. Norway 9.4 % 1.6 Ford of Europe Fact Sheet | Page 3 | January 2009 Ford of Europe We’re making progress: • 2008: Despite a deep industry decline, Ford of Europe slightly increased its full year market share across its main 19 markets by 0.1 percentage points to 8.6 per cent. In these markets, FoE sold 1,443,800 vehicles, a reduction of 115,200 or 7.4 per cent compared to 2007 (versus a 7.6 per cent industry decline). Sales in the European Direct Markets (EDM) were at 80,500 in 2008, a 23.6 per cent increase (+15,400). Across all of its 51 European markets the company has sold 1,783,500 units – down 6.1 per cent or 116,600 versus 2007. • Overall, Ford Europe was off to a good start in 2008 with the best single quarter of earnings in Q1 since the first quarter 1989 (when we made $755 million) and the best second quarter since 1995 (when we made $583 million). We also made a profit of $69 million in Q3, which was the second time since 1994 that FoE generated a third quarter profit (after 2007), taking 2008 year-to-date earnings to $1.39 billion. Q3 profits have been affected by the softening of European economies as the global economic slowdown impacts Europe and we expect this situation will continue to constrain the business for some time. We will continue to pursue our strategy, which includes matching capacity with demand, as we have a strong, competitive product portfolio, further strengthened by our new small and fuel-efficient Fiesta and Ka. We’re investing in our future: • In March 2008, the company purchased the majority shareholding of the former Automobile Craiova vehicle manufacturing plant in Romania. This facility joins seven other Ford vehicle assembly plants and 13 engine, transmission, casting, forging, stamping, tool and die plants (including joint ventures) across Europe. • The production of the new Ka at Fiat’s plant in Tychy, Poland has started in September 2008. We’re introducing products that people want: • Between 2006 and the end of 2008, FoE has refreshed or renewed every model in its portfolio. • Ford will export the acclaimed Ford Transit Connect small commercial vehicle to selected North American markets from mid-2009. • We have re-invented our small car range, starting with the all-new Fiesta currently being rolled out to European customers. The new Fiesta is being introduced globally, but powertrains, interior features and specifications will vary from region to region. It will be manufactured and sold in Europe, Asia and the Americas between 2008 and 2010. Production of the European Fiesta commenced last autumn in Cologne, to be followed by Valencia in January 2009. • All-new Ka debuted at last year’s Paris Motor Show, replacing an iconic design that has lasted for 12 years. New Ka is a film star already, with a cameo role in the new James Bond movie, ‘Quantum of Solace’. • A new 2.5-litre petrol engine and optional automatic transmission was added to the Kuga crossover range. Sustainability: • Ford is committed to make mobility more sustainable. By offering high-volume, affordable solutions for millions of customers, we can make a real difference and a meaningful contribution to reducing the carbon footprint of Ford and its customers. • In Europe Ford has currently a portfolio of environmentally advanced, low-CO2 vehicle technologies available on the market: ECOnetic – apart from the ECOnetic variants of Focus and Mondeo now the Fiesta with benchmark setting 98g CO2/km is also available. Flexi Fuel Vehicles (FFVs) – Ford is offering one of the broadest FFV portfolios in Europe with variants of the Focus, C-MAX, Mondeo, S-MAX and Galaxy. Run on E85 (85 per cent bio-ethanol; 15 per cent petrol), petrol only, or any mix of both in one fuel tank (making them flexible in terms of choice of fuel and operation) Compressed Natural Gas (CNG) and Liquefied Petroleum Gas (LPG) Vehicles – Depending on local market conditions Ford offers factory fitted CNG and LPG variants of Focus, C-MAX and Transit. • Ford continues to work on a portfolio of technologies, fully recognizing there is no single solution. In the near and mid term, our focus will be on the electrification of vehicles (including diesel stop/start, plug-in hybrid technology and battery electric vehicles), as well as on the further optimization of conventional technologies. We will also continue working on technologies that run on alternative fuels such as biofuels of the second generation, and in the longer term hydrogen internal combustion engine and fuel cells vehicles. Ford of Europe Fact Sheet | Page 4 | January 2009 Ford of Europe Manufacturing Facilities: Body & Assembly Plants Plant / Employees Products Cologne Body & Assembly (Germany) Fiesta 4,141 employees Fusion Ford Vsevolozhsk Assembly Leningrad Region / St. Petersburg (Russia) 2,074 employees Focus Ford Otosan Assembly (Joint Venture), Kocaeli (Turkey) 7,500 employees Transit and Transit Connect Genk Body & Assembly (Belgium) Mondeo 5,545 employees S-MAX, Galaxy Saarlouis Body & Assembly (Germany) Focus, Focus ST 6,241 employees C-MAX, Kuga Southampton Body & Assembly (United Kingdom) 1,276 employees Transit Valencia Body & Assembly (Spain) Fiesta, Focus 6,311 employees Craiova (Romania) Ford acquired legal ownership on March 21, 2008 3,900 employees Transit Connect from mid-2009, small car in 2010 unique to Craiova (not new Fiesta) Engine Plants Plant / Employees Products Bridgend Engine – South Wales 1.25 L 4-cyl.
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