DOCSLIB.ORG

STARBUCKS BRAND ANALYSIS Prepared By: Gina Neace COMSTRAT 564 Washington State University, Spring 2017

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
STARBUCKS BRAND ANALYSIS Prepared By: Gina Neace COMSTRAT 564 Washington State University, Spring 2017 STARBUCKS BRAND ANALYSIS Prepared by: Gina Neace COMSTRAT 564 Washington State University, Spring 2017 INTRODUCTION: Inspired to sell high-quality coffee beans and equipment, Starbucks was founded in 1971 by Jerry Baldwin, Zev Siegl, and Gordon Bowker3 who had studied the art of roasting under Alfred Peet, founder of Peet’s Coffee and Tea.4 Originally located in Seattle, Washington, at 2000 Western Avenue3, Starbucks started as a single roaster and retailer of whole bean and ground coffee, tea, and spices. In 1977, Starbucks moved its store to Pike Place Market, which is affectionately known to today’s consumers as the “original” Starbucks4 and is considered one of the busiest coffeehouses in the United States.5 Howard Shultz, the current chairman and CEO, joined Starbucks as director of retail operations and marketing in 19822, after being impressed with the product while visiting the Pike Place Market store. Following a business trip to Milan in 19832, Shultz convinced the founders of Starbucks to test serving espresso in their downtown location and in 1984, Starbucks served its first latte.2 Truly believing in the idea of a coffeehouse, Shultz left Starbucks shortly thereafter to start Il Giornale coffeehouses, but returned in 1987 when he, with the backing of several local investors, bought Starbucks from founders Baldwin, Siegl, and Bowker.2 In December 2016, Howard Shultz announced that effective April 2017 he would be stepping down as CEO (for the second time; the first was in 2000), becoming executive chairman, with Kevin Johnson who currently serves as president and COO, succeeding him.6 Since 1987, Starbucks has grown to become a globally recognized company, adding Ethos Water, Evolution Fresh, Hear Music, La Boulange Bakery, Seattle’s Best Coffee, Tazo, Teavana, and Torrefazione Italia to their portfolio of subsidiaries.7 Additionally, Starbucks has partnerships with Apple, PepsiCo, Spotify, and Arizona State University, along with many other local and national organizations.12 Today, Starbucks has more than 25,000 retail locations in 75 countries and employs more than 300,000 partners (employees).8 In a recent financial release report, Starbucks reported to stakeholders that in 2016 they netted $21.3 billion in sales/revenue worldwide, an 11% increase year- over-year.9 Their primary target audience of adults 25-40 accounts for 49% of their total business.10 These individuals tend to live in urban areas, have professional careers, higher household incomes, 2 are interested in social and environmental responsibility, and view the Starbucks logo as a status symbol they want to be associated with.11 Their secondary target audience, young adults 18-24 years of age, accounts for 40% of Starbucks total business.10 These consumers view Starbucks as a cool, alternative place to socialize and study and connect with Starbucks through social media and emerging technology that Starbucks introduces. BRAND INVENTORY: BRAND PROMISE: Starbucks mission statement is, “to inspire and nurture the human spirit – one person, one cup and one neighborhood at a time” 1 with a promise, written on every cup, that your drink should be perfect and if not, they can make it right. BRAND PERSONALITY: In looking at the five main dimensions of brand personalities: sincerity, excitement, competence, sophistication, and ruggedness, we see Starbucks promise at work. As a company, Starbucks’ promise communicates to consumers that they will not only work to inspire them, but also the communities in which they reside in. Through fostering and creating an environment where consumers want to come and stay; a second home, a place of comfort where you can relax or spend time with a friend, and a place that encourages you to be your very best, Starbucks exemplifies sincerity, competence, and sophistication. Furthermore, Starbucks prides itself on being consistent in not only the products it delivers but also in the service consumers receive. Sincerity and sophistication are exemplified in partners greeting consumers with a smile, fixing their beverage if it’s not exactly how it should be, and offering to pay for your beverage when you’ve had a bad day. At a community level, we see excitement, competence, and ruggedness exemplified through the Starbucks Foundation that was founded in 1997 and funds countless literacy programs, youth programs, and community service initiatives; all of which don’t just give back to the community but get Starbucks partners involved in the community. Their POD (point of differentiation) is the commitment and investment they have made in ethically sourcing sustainable products. An industry leader and innovator, Starbucks invests heavily in the farmers and communities that grow and produce their products; supporting improvements and agricultural diversification projects that are directly tied to raising sustainable crops.16 Furthermore, Starbucks makes a conscious effort to work with suppliers to ethically source not only the merchandise they sell, but the furniture and products used in their stores.16 3 BRAND ELEMENTS: Wanting to capture the seafaring history of coffee and Seattle’s strong seaport roots, a 16th century Norse woodcut of a twin-tailed mermaid/siren13 was selected as the logo for Starbucks in 1971. In an effort to stay relevant and evolve, slight updates have been made to the logo over the years, but holistically it continues to hold true to its roots. BRAND PORTFOLIO: Starbucks serves coffee, hot and cold handcrafted beverages, fresh food (including baked pastries, sandwiches, salads, oatmeal, yogurt parfaits, and fruit), packaged snacks, merchandise, and consumer products such as ready-to-go beverages, k-cups, and coffee equipment. Additionally, Starbucks sells a variety of consumer products at intermediary retail locations such as grocery stores, Walmart and Target. These include coffee, tea, and ready-to-drink beverages. CURRENT BRAND STRATEGIES: In addition to utilizing the ubiquity of their stores to help drive business, Starbucks utilizes a mix of broadcast, print, OOH, digital, mobile, and social media. Their current Click image to view TV spot brand marketing and communications strategies focuses on not only promoting seasonal items like Valentines Day merchandise and the Molten Chocolate Trio, but also on saying thank you to consumers for everything in 2016. Currently, Starbucks has 36.5 million page likes on Facebook, 13 million followers on Instagram, and 11.8 million followers on Twitter. In terms of spend, during the 2016 fiscal year (October 2015-September 2016), Starbucks reported spending $248.6 million14 on advertising initiatives; a 9% increase from 2015. 4 COMPETITOR ANALYSIS: DUNKIN’ DONUTS: Founded in 1950 by Bill Rosenberg, Dunkin’ Donuts opened its first restaurant in Quincy, Massachusetts.15 Today, Dunkin’ Donuts touts themselves as “the world’s leading baked goods and coffee chain” with more than 11,300 restaurants worldwide in 36 countries.15 Serving hot and iced beverages, donuts, bagels, and other baked goods, Dunkin’ Donuts markets themself as a brand for the average-Jo. Additionally, Dunkin’ Donuts sells coffee beans and grounds, k-cups, and bottled iced coffee beverages in grocery stores and other intermediary retail locations. Positioning themselves as quality coffee and food at lower prices, Dunkin’ Donuts slogan, “America runs on Dunkin’” is targeted towards the everyday, hard-working American.18 Utilizing a media mix of broadcast, print, OOH, digital, mobile, and social media,19 Dunkin’ Donuts current brand marketing and communications strategies appear to be focused on their partnership with the NHL and celebrating love this Valentines Day. Currently, Dunkin’ Donuts has 14.1 million Facebook page likes, 1 million Instagram followers, and 1.1 million Twitter followers. MCDONALD’S: Founded in 1940 by Richard and Maurice McDonald, McDonald’s started as a Bar-B-Q restaurant in San Bernardino, California20 but became a self-service drive-in restaurant that served only 9 items in 1948.20 In 1954, while on a business trip to sell the brothers more multimixers, Ray Kroc became fascinated by the operation and ended up joining the company; eventually buying the brothers out in 1961.20 Today, McDonald’s is the leading global food service retailer with over 36,000 locations in more than 100 countries21 with most of the restaurants (80% worldwide) being owned and operated by 5,000 independent, small-and mid-sized businessmen/women.22 Traditionally known as a fast-food restaurant, McDonald’s serves a variety of items including breakfast, burgers, fries, sandwiches, salads, snacks, desserts, and beverages (shakes, smoothies, soda, and coffee). In an effort to become a direct competitor to Starbucks, McDonald’s launched a line of flavored coffee beverages in the mid-2000s called McCafe. Positioning themselves as innovators (healthy menu options) while also holding true to their roots (classic hamburger and fries), McDonald’s slogan “I’m lovin’ it” speaks to their effort to create an experience to remember. Utilizing a media mix of broadcast, print, OOH, digital, mobile, and social media, McDonalds current campaign “What’s Cooking Across America” 5 focuses on the sustainable, local, quality ingredients used in their products. The most recent episode released focuses on the Big Mac with additional ads touting the Big Mac now being available in three different sizes for a limited time only. Currently, McDonald’s has 68.9 million page likes on Facebook, 2.1 million Instagram followers, and 3.3
Load more

Recommended publications
  • How Seattle's Business Innovation Shaped the City
    IN GOOD COMPANY | BUSINESS ICONS SEATTLE by Carol Tice 04 THEDRUM.COM TD_38_12_SEATTLE-CORPORATE.indd 4 01/09/2017 15:11 IN GOOD COMPANY | BUSINESS ICONS SEATTLE SEATTLE SPONSORED BY: How Seattle’s business innovation shaped the city – and the world. One of Seattle’s earliest businesses was equipping 1880s miners headed up to the Klondike. Looking at the record number of construction cranes dotting downtown Seattle today, it’s clear the gold rush is on again – but now, people come to stay. The city’s key industries are diverse, from aviation to retail to technology. But all the top companies share a proven success formula: offer useful products people need, treat workers well and add a twist of innovation. “They are not inventors, but perfectors,” says Leonard Garfield, executive director of Seattle’s Museum of History and Industry (MOHAI). Seattle businesses attract creatives with an irresistible combination of great jobs, outdoor amenities and a progressive workplace culture that now includes a $15-an-hour minimum wage. Great companies are the driving engine that grew Seattle into a booming creative mecca, and their forward-thinking CEOs – especially Microsoft’s Bill Gates and Amazon’s Jeff Bezos – are the city’s rock stars. Business innovation arrived in three waves: early successes that launched 80 years ago or more; innovators of the 1980s; and disruptors of the internet age. Here’s a look at how the most important Seattle companies grew, and how they continue to shape the city’s future. The builders Before The Boeing Co, company historian Michael Lombardi notes, Seattle was a logging hamlet.
    [Show full text]
  • The Case of Café Ambiental, SPC: a New Business Model for a Nicaraguan Fair Trade Cooperative
    The Case of Café Ambiental, SPC: A New Business Model for a Nicaraguan Fair Trade Cooperative Quan Le*, Braden Wild, Susan Jackels Seattle University _______________ * Corresponding author: Quan Le, Department of Economics, Albers School of Business and Economics, Seattle University, 901 12th Ave, Seattle, WA 98122, Tel.: 206-296-5737, Email: [email protected]. 1 Abstract The global coffee crisis in the early 2000’s had a devastating effect on Nicaraguan coffee producers. In response, cooperatives were formed with the purpose of supporting the communities as they survived the crisis and moved toward coffee quality improvement for access to global specialty markets. Usually, humanitarian support agencies work with existing cooperatives, but in this case Catholic Relief Services embarked on a project to support over 300 of the poorest coffee producers in the Matagalpa in their initiation of CECOSEMAC cooperative. This report describes how the process of forming a social enterprise introduced the Seattle University students to CECOSEMAC and revealed inadequacies in the fair trade and organic coffee export model. The innovative solution to this problem is to offer the producers a premium above fair trade and organic price and pay them up front. In addition, the supply chain was simplified and shortened that enabled the business to return another 12 % of the sale price directly to the producers and 27% to an educational fund to support the children. This unique combination of educational focus, fulfilling community needs, and the empowerment of students has created a successful model that has transferrable potential to other educational institutions. 2 The global coffee crisis in 2002-2003 had a significant devastation on coffee growers in Nicaragua.
    [Show full text]
  • ESL Helps Assimilate Highline Students a Possible Assault on an Officer,” Said Sgt
    Oct. 9, 2008 / Volume 48, No. 3 Lady T-Birds still on Index Governor announces course to make it to two new trustees / P2 Arts 9 Puzzles 5 the NWAACCs / P7 Campus Life 2-3 News 1, 10, 11, 12 Opinion 4 Sports 6-8 Charges pending in Building 6 conflict By Liviu Bird Staff Reporter Misdemeanor charges are pending against the 24-year- old male suspect involved in an incident in Building 6 on Sept. 26. The man was reportedly be- ing overly friendly with female students on campus. When a Des Moines police officer ar- rived on the scene, the man Hanna Jazzyca/THUNDERWORD resisted arrest and ripped off Students study in a level 3 ESL class. Highline has the largest ESL program in the state with 4,000 students enrolled each quarter. TASER probes from two sepa- rate shots. The man was even- tually contained with pepper spray. “The subject was arrested for ESL helps assimilate Highline students a possible assault on an officer,” said Sgt. Robert Collins of the Des Moines Police Department. By David Olerich one where you are trying to go. gram after its research showed single quarter. However, none of the charg- Staff Reporter This is the experience of a need for English as a second Stephen Washburn, the di- es pending include an assault on thousands of students attending language training in the com- rector of Adult Basic Educa- a police officer, which is a class Imagine yourself as a newly Highline each quarter. munity, said Interim Vice Presi- tion, English as a Second Lan- C felony.
    [Show full text]
  • Seattle's Seafaring Siren: a Cultural Approach to the Branding Of
    Running Head: SEATTLE’S SEAFARING SIREN 1 Seattle’s Seafaring Siren: A Cultural Approach to the Branding of Starbucks Briana L. Kauffman Master of Arts in Media Communications March 24, 2013 SEATTLE’S SEAFARING SIREN 2 Thesis Committee Starbucks Starbucks Angela Widgeon, Ph.D, Chair Date Starbucks Starbucks Stuart Schwartz, Ph.D, Date Starbucks Starbucks Todd Smith, M.F.A, Date SEATTLE’S SEAFARING SIREN 3 Copyright © 2013 Briana L. Kauffman All Rights Reserved SEATTLE’S SEAFARING SIREN 4 Abstract Many corporate brands tend to be built on a strong foundation of culture, but very minimal research seems to indicate a thorough analysis of the role of an organizational’s culture in its entirety pertaining to large corporations. This study analyzed various facets of Starbucks Coffee Company through use of the cultural approach to organizations theory in order to determine if the founding principles of Starbucks are evident in their organizational culture. Howard Schultz’ book “Onward” was analyzed and documented as the key textual artifact in which these principles originated. Along with these principles, Starbucks’ Website, Facebook, Twitter and YouTube page were analyzed to determine how Starbucks’ culture was portrayed on these sites. The rhetorical analysis of Schultz’ book “Onward” conveyed that Starbucks’ culture is broken up into a professional portion and a personal portion, each overlapping one another in its principles. After sifting through various tweets, posts and videos, this study found that Starbucks has created a perfect balance of culture, which is fundamentally driven by their values and initiatives in coffee, ethics, relationships and storytelling. This study ultimately found that Starbucks’ organizational culture is not only carrying out their initiatives that they principally set out to perform, but they are also doing so across all platforms while engaging others to do the same.
    [Show full text]
  • Starbucks Company Profile
    Starbucks Company Profile September 2013 The Starbucks Story Our story began in 1971. Back then we were a roaster and retailer of whole bean and ground coffee, tea and spices with a single store in Seattle’s Pike Place Market. Today, we are privileged to connect with millions of customers every day with exceptional products and more than 19,000 retail stores in over 60 countries. Folklore Starbucks is named after the first mate in Herman Melville’s Moby Dick. Our logo is also inspired by the sea – featuring a twin‐tailed siren from Greek mythology. Starbucks Mission Our mission: to inspire and nurture the human spirit – one person, one cup and one neighborhood at a time. Our Coffee We’ve always believed in serving the best coffee possible. It's our goal for all of our coffee to be grown under the highest standards of quality, using ethical sourcing practices. Our coffee buyers personally travel to coffee farms in Latin America, Africa and Asia to select the highest quality beans. And our master roasters bring out the balance and rich flavor of the beans through the signature Starbucks Roast. Our Stores Our stores are a neighborhood gathering place for meeting friends and family. Our customers enjoy quality service, an inviting atmosphere and an exceptional beverage. Total stores: 19,209* (as of June 30, 2013) Argentina, Aruba, Australia, Austria, Bahamas, Bahrain, Belgium, Brazil, Bulgaria, Canada, Chile, China, Costa Rica, Curacao, Cyprus, Czech Republic, Denmark, Egypt, El Salvador, England, Finland, France, Germany, Greece, Guatemala, Hong Kong/Macau, Hungary, India, Indonesia, Ireland, Japan, Jordan, Kuwait, Lebanon, Malaysia, Mexico, Morocco, New Zealand, Netherlands, Northern Ireland, Oman, Peru, Philippines, Poland, Portugal, Qatar, Romania, Russia, Saudi Arabia, Scotland, Singapore, South Korea, Spain, Sweden, Switzerland, Taiwan, Thailand, Turkey, United Arab Emirates, United States, Vietnam and Wales.
    [Show full text]
  • Timeline of the Company
    S T A R B U C K S S T O R I E S & N E W S Timeline 1971 Starbucks opens first store in Seattle’s Pike Place Market. 1982 Howard Schultz joins Starbucks as director of retail operations and marketing. Starbucks begins providing coffee to fine restaurants and espresso bars. 1983 Schultz travels to Italy, where he’s impressed with the popularity of espresso bars in Milan. He sees the potential to develop a similar coffeehouse culture in Seattle. 1984 Schultz convinces the founders of Starbucks to test the coffeehouse concept in downtown Seattle, where the first Starbucks® Caffè Latte is served. This successful experiment is the genesis for a company that Schultz founds in 1985. 1985 Schultz founds Il Giornale, offering brewed coffee and espresso beverages made from Starbucks® coffee beans. 1987 Il Giornale acquires Starbucks assets with the backing of local investors and changes its name to Starbucks Corporation. Opens in Chicago and first store outside the United States in Vancouver, Canada. Total stores*: 17 1988 Offers full health benefits to eligible full- and part-time employees, including coverage for domestic partnerships. Total stores: 33 1989 Total stores: 55 1990 Starbucks expands headquarters in Seattle. Unveils Starbucks Mission Statement: “To establish Starbucks as the premier purveyor of the finest coffee in the world while maintaining our uncompromising principles as we grow.” Total stores: 84 1991 Becomes the first privately owned U.S. company to offer a stock option program that includes part-time employees. Opens first licensed airport store at Seattle’s Sea-Tac International Airport.
    [Show full text]
  • Starbucks' International Operations1
    1 | P a g e Business Internationalization STARBUCKS’ INTERNATIONAL OPERATIONS1 Internationally, we are in our infancy. (Howard Schultz, Chairman & Chief Global Strategist – Starbucks, 2003) The expansion strategy internationally is not bullet-proof as it is in the U.S. (Mitchell J. Speiser, Analyst – Lehman Brothers, 2003) ALL’S NOT WELL WITH STARBUCKS In March 2003, Fortune came out with its annual list of “Fortune 500 companies”. For Howard Schultz (Schultz), Chairman of Starbucks Corp. (Starbucks), this list was special as Starbucks [was] featured in the list (position 465). It was a dream that come true for the Seattle-based entrepreneur. Though the U.S. economy was reeling under recession and many retail majors were reporting losses and applying for bankruptcy, Starbucks announced a 31% increase in its net earnings and a 23% increase in sales for the first quarter of 2003. Analyst felt that the success of Starbucks showed that a quality product speaks for itself and the fact that Starbucks spent less than 1% of its sales on advertising and marketing strengthened this view. In addition to be a popular brand among customers, Starbucks was also considered the best place to work due to its employee friendly policies (Starbucks was the first organization in the U.S. to offer stock options and health coverage to part-time employees also). However, analysts felt that the success of Starbucks was due to its profitable domestic operations. It was reported that most of Starbucks’ international operations were running into losses. In May 2003, Starbucks’ Japanese operations reported a loss of $3.9 million (Japan constituted the largest market for the company outside the U.S.), and the company also performed badly in Europe and the Middle East.
    [Show full text]
  • Starbucks Corporation (A)
    Revised June 30, 1997 Starbucks Corporation (A) Starbucks Corporation is a Seattle, Washington-based coffee company. It roasts and sells whole bean coffees and coffee drinks through a national chain of retail outlets/restaurants. Originally only a seller of packaged, premium, roasted coffees, the bulk of the company's revenues now comes from its coffee bars’ where people can purchase beverages and pastries in addition to coffee by the pound. Starbucks is credited with changing the way Americans view coffee, and its success has attracted the attention of investors nationwide. Starbucks has consistently been one of the fastest growing companies in the United States with over 1,006 retail outlets in 1996. Over a five-year period starting in 1991, net revenues increased at a compounded annual growth rate of 61 percent. In fiscal 1996, net revenues increased 50 percent to $696 million from $465 million for the same period the previous year (see Exhibit 1). Net earnings rose 61 percent to $42 million from the previous year’s $26 million. Sales for Starbucks have been continuing to grow steadily, and the company is still a darling of investors with a PE ratio of 58. To continue to grow at a rapid pace, the firm’s senior executives have been considering international expansion. Specifically, they are interested in Japan and other Asian countries, where Starbucks had little or no presence. Japan, the world’s third largest coffee consumer after the United States and Germany, represented both a challenge and a huge opportunity to the firm. To explore what changes in Starbucks strategy were required, and the questions that might arise during expansion, this case looks at the firm’s entry strategy into Japan and the nature of issues facing the firm during early 1997.
    [Show full text]
  • Starbucks Database Marketing Assignment
    STARBUCKS DATABASE MARKETING ASSIGNMENT JUHI 1 | P a g e STARBUCKS CANADA STARBUCKS CANADA Company Analysis: The Starbucks Story Our story began in 1971. Back then we were a roaster and retailer of whole bean and ground coffee, tea and spices with a single store in Seattle’s Pike Place Market. Today, we are privileged to welcome millions of customers through our doors every day, in more than 17,000 locations in over 50 countries. Folklore Starbucks is named after the first mate in Herman Melville’s Moby Dick. Our logo is also inspired by the sea – featuring a twin‐ tailed siren from Greek mythology. Starbucks Mission Our mission: to inspire and nurture the human spirit – one person, one cup and one neighborhood at a time. Our Coffee We’ve always believed in serving the best coffee possible. It's our goal for all of our coffee to be grown under the highest standards of quality, using ethical sourcing practices. Our coffee buyers personally travel to coffee farms in Latin America, Africa and Asia to select the highest quality arabica beans. Once these quality beans arrive at our roasting plants, Starbucks experts bring out the balance and rich flavor of the beans through the signature Starbucks Roast™. Our Stores Our stores are a welcoming third place for meeting friends and family, enjoying a quiet moment alone with a book or simply finding a familiar place in a new city. Total stores: 17,009 (as of January 2, 2011) 8,870 Company‐owned 8,139 Licensed store Operating in more than 50 countries Argentina, Aruba, Australia, Austria, Bahamas, Bahrain, Belgium, Brazil, Bulgaria, Canada, Chile, China, Cyprus, Czech Republic, Denmark, Egypt, El Salvador, England, France, Germany, Greece, Hong Kong, Hungary, Indonesia, Ireland, Japan, Jordan, Kuwait, Lebanon, Malaysia, Mexico, New Zealand, Netherlands, Northern Ireland, Oman, Peru, Philippines, Poland, Portugal, Qatar, Romania, Russia, Saudi Arabia, Scotland, Singapore, South Korea, Spain, Sweden, Switzerland, Taiwan, Thailand, Turkey, United Arab Emirates, United States and Wales.
    [Show full text]
  • Press Release
    Press release Nestlé and Starbucks close deal for the perpetual global license of Starbucks Consumer Packaged Goods and Foodservice products Vevey and Seattle, 28 August 2018 – Nestlé and Starbucks Corporation today announced the closing of the deal granting Nestlé the perpetual rights to market Starbucks Consumer Packaged Goods and Foodservice products globally, outside of the company’s coffee shops. Through the alliance, the two companies will work closely together on the existing Starbucks range of roast and ground coffee, whole beans as well as instant and portioned coffee. The alliance will also capitalize on the experience and capabilities of both companies to work on innovation with the goal of enhancing its product offerings for coffee lovers globally. “This partnership demonstrates our growth agenda in action, giving Nestlé an unparalleled position in the coffee business with a full suite of innovative brands. With Starbucks, Nescafé and Nespresso we bring together the world’s most iconic coffee brands,” said Mark Schneider, Nestlé CEO. “The outstanding collaboration between the two teams resulted in a swift completion of this agreement, which will pave the way to capture further growth opportunities,” he added. The agreement significantly strengthens Nestlé’s coffee portfolio in the North American premium roast and ground and portioned coffee business. It also unlocks global expansion in grocery and foodservice for the Starbucks brand, utilizing the global reach of Nestlé. “This global coffee alliance with Nestlé is a significant
    [Show full text]
  • 2004 International Pinot Noir Celebration Program
    Linfield University DigitalCommons@Linfield Willamette Valley Archival Documents - IPNC 2004 2004 International Pinot Noir Celebration Program International Pinot Noir Celebration Follow this and additional works at: https://digitalcommons.linfield.edu/ipnc_docs Part of the Viticulture and Oenology Commons Recommended Citation International Pinot Noir Celebration, "2004 International Pinot Noir Celebration Program" (2004). Willamette Valley Archival Documents - IPNC. Program. Submission 11. https://digitalcommons.linfield.edu/ipnc_docs/11 This Program is protected by copyright and/or related rights. It is brought to you for free via open access, courtesy of DigitalCommons@Linfield, with permission from the rights-holder(s). Your use of this Program must comply with the Terms of Use for material posted in DigitalCommons@Linfield, or with other stated terms (such as a Creative Commons license) indicated in the record and/or on the work itself. For more information, or if you have questions about permitted uses, please contact [email protected]. ..;::t o o N --'"' C o b/) Q) o~ Q)'"' --' --' > C C ~ U ~ C '"' o ..j....J CO ~ ...0 Q) --' Q) U o z ..j....Jo C e_a... --'co c o 1i~A~AL I~r~~fwt Noir CelebrAfio~ 111\0 13 - 111\0 15' rAble Of CovJ:e",J,f Weu.o~ ........... .. ....... ..... ...... ....... 2 frofJriUM.­ Thursday ........ .. .................. ...... 5 Friday . .. ..... .... ............... ..... ...... 5 Saturday .. .... .. .. .. ...................... 8 Sunday ...... .. ..... .. .... ...... ........10 Sunday Aftern oon
    [Show full text]
  • Starbucks Corporation: Can Customers Breastfeed in a Coffee Shop?
    Starbucks Corporation: Can Customers Breastfeed in a Coffee Shop? Audrey Lincoff sat back in her office chair, looking at the numerous newspaper articles that covered her desk. As the spokeswoman for Starbucks, she knew she played a major role in Starbucks response to the current dilemma. The question was all over the news and the office, how would Starbucks handle the pressure from a new activist group, breastfeeding mothers? Led by a powerful woman and skilled negotiator, the disgruntled breastfeeders had gathered at a Maryland Starbucks to stage a “nurse-in.” Ms. Lincoff worried about the media attention and had to make a decision: cater to the group’s demands or ignore them in hopes that they would either fade away or choose another target. History of Starbucks Coffee Company Starbucks began as a coffee importing and roasting company in 1971. The Seattle-based corporation was named after the first mate in Herman Melville’s classic novel, Moby Dick. The name reflected the quirky nature of the company’s founders, Gerald Baldwin, Gordon Bowker, and Zev Siegl, who had become friends during their college days at the University of Seattle.1 The Starbucks Coffee, Tea, and Spice company sold roasted coffee beans to restaurants and to the public from its store in the Pike Place Market next to Puget Sound. Starbucks had grown to four stores by 1982, the year their Hammerplast sales rep decided to pay them a visit. Howard Schultz was selling a lot of coffee percolators to the little company in Seattle; he flew out from New York City to see why.
    [Show full text]