27 MARCH - 5 APRIL 2020 ADELAIDE & REGIONS

TOWN SQUARE: VENDOR INFORMATION

TASTINGAUSTRALIA.COM.AU THE TASTING AUSTRALIA STORY

27 MARCH - 5 APRIL, 2020 Tasting Australia is the country’s “most intriguing, engaging and surprising gastronomic festival”. The Australian.

For 10 days there is an explosion of eating and drinking right across Adelaide and regional South Australia. World’s Best Restaurant-listed chefs pop up in off-road wonderlands, the country’s leading winemakers, brewers and distillers descend on the city in droves, and the heart of Adelaide comes alive with the freshest flavours and ideas in one central feast; Tasting Australia offers an abundance of culinary experiences like no other.

One of the country’s longest-running food and drink festivals, Tasting Australia showcases Adelaide and its surrounding regions as a paradise of intriguing talent, bold innovation, and above all, delicious food, wine, beer and spirits.

Tasting Australia will be held from 27 March - 5 April 2020, giving participating businesses two full weekends of trade and events to take advantage of during the festival. In 2020, you can be part of that story – join the Tasting Australia team and let our audience discover you.

Watch our 2019 highlights here.

TASTING AUSTRALIA TOWN SQUARE: VENDOR INFORMATION 2 CREATIVE TEAM

Simon Bryant Nick Stock FESTIVAL DIRECTOR BEVERAGE DIRECTOR

Cheong Liew PATRON

TASTING AUSTRALIA TOWN SQUARE: VENDOR INFORMATION 3 20I9 OVERVIEW

I0 I60 64K TICKETED TOWN SQUARE DAYS EVENTS* ATTENDANCE

In 2019 Tasting Australia – Adelaide’s premier ten-day eating and drinking festival – was the biggest ever with 64,000 people visiting the festival hub, Town Square, in Victoria Square. Thousands of tickets were sold across the entire program, with growing interest in regional events such as a two-day milling and baking workshop and farm tours selling out well in advance of the festival.

The breadth of events – from lunches to tastings, dinners to tours, celebrity guest appearances to hands- on masterclasses – were well received by Tasting Australia guests who are hungry for an authentic experience that heroes flavour, personality and informal excellence.

IIK+ $5.5M INTERSTATE AND ECONOMIC INTERNATIONAL VISITORS IMPACT

TASTING AUSTRALIA TOWN SQUARE: VENDOR INFORMATION 4 20I9 MEDIA COVERAGE

3/13/2019 The Advertiser, Wednesday, March 13, 2019, pages from 33 to 33

4/5/2019 The Advertiser, Friday, April 05, 2019, pages from 1 to 1

https://metros.smedia.com.au/theadvertiser/PrintPages.aspx?doc=NCADV/2019/03/13&from=33&to=33 1/1 https://metros.smedia.com.au/theadvertiser/PrintPages.aspx?doc=NCADV/2019/04/05&from=1&to=1 1/1

In 2019 Tasting Australia hosted over 50 media across the festival from interstate and overseas including a mix of press, magazines, online, television and radio journalists.

“For people who travel through the lens of food, South Australia is $25M I92I 42.3M a hot spot right now. It has a really good mojo.” MEDIA VALUE MEDIA ITEMS REACH OF COVERAGE GENERATED ABOUT Kerrie McCallum – 20I9 THE 20I9 EVENT 20I9 editor-in-chief of delicious magazine

TASTING AUSTRALIA FEATURED IN:

• ABC Radio • CityMag • Gourmet Traveller • Ten News • Adelady • Delicious • Gourmet Traveller Wine • The Adelaide Review • Australian Financial • Executive Style • New York Post • The Advertiser Review • FiveAA • Qantas Magazine • The Australian • Broadsheet • Glam Adelaide • SA Weekend • The Lead SA • Business Insider • Good Food Magazine • Seven News

TASTING AUSTRALIA TOWN SQUARE: VENDOR INFORMATION 5 SOCIAL MEDIA COVERAGE

Public appetite for Tasting Australia content via digital platforms and social media channels is growing steadily. The event speaks to a dedicated database of 25,000 people nationally and an engaged audience of 20,300 on Instagram and 21,000 on Facebook. Over the campaign website sessions increased by 30% on 2018 figures, with more than 360,000 sessions over the entire campaign.

30,000

25,000

20,000

15,000

FOLLOWERS 10,000

5,000

6IK 0 TOTAL 20I8 20I9 20I8 20I9 FOLLOWERS +I3% +32.5% INCREASE INCREASE I0.6K 44.5% 6.05% EDM DATABASE EDM AVERAGE EDM AVERAGE OPEN RATE CLICK THROUGH RATE

TASTING AUSTRALIA TOWN SQUARE: VENDOR INFORMATION 6 BENEFITS FOR TOWN SQUARE VENDORS

Joining Tasting Australia as a Town Square vendor allows you to use the Tasting Australia logo to market your involvement in the festival. You will also benefit from the overarching marketing and communications activities for the entire festival and may receive additional support through various targeted digital, social and publicity campaigns. All revenue from sales in Town Square remains with the stall holder. Further details about what is supplied for each site are available on the application form. Tasting Australia is a platform to showcase your product to a highly engaged and hungry audience – draw on the authority and industry respect the Tasting Australia brand has built over 20+ years; this is your chance to take part.

Provide access Opportunity Inbound interstate to a national to collaborate and international and international with other media audience businesses

Platform to Inclusion on the launch a new Be a part of Tasting Australia product, dish South Australia’s website, e-newsletter, or brand premium food and social media channels beverage festival Activate to captive food and Dedicated beverage-loving Inclusion in the contact person audience Tasting Australia 2020 printed program – distributed in The Broadcast your Advertiser statewide, brand to a wider plus additional 40,000 audience locally and interstate

TASTING AUSTRALIA TOWN SQUARE: VENDOR INFORMATION 7 2020 VENDOR OVERVIEW

Curated by us – the festival’s creative team – Town Square will be the city’s go-to food mecca from 27 March - 5 April.

Situated in the heart of the CBD – Victoria Square – Tasting Australia’s free festival hub Town Square attracted more than 64,000 people in 2019, and still the public appetite for authentic, delicious food is unwavering.

Tasting Australia invites local restaurants, caterers and food purveyors to apply to be part of Town Square in 2020, to offer the festival’s discerning and ravenous guests new, exciting and moreish morsels.

In 2020 we are looking to revamp our vendor theme as we did in 2017 / 2018 with “Charred” and subsequently “Small Plates” 2019. This introduction of a universal theme was hugely popular with both the vendors and the public who attended the event, keeping Tasting Australia at the forefront of culinary festivals in Australia. We are asking you, the vendors who are the prominent face of the hub of the festival to push yourselves by putting the absolute best on offer showcasing the best of South Australian produce under the simple theme of produce heroes.

Applications will be personally assessed by us and our team to get the best mix of offerings. We are here to offer guidance and answer any questions that you may have. We will potentially be asking you to do a tasting for us to assist with the selection process.

Thanks again for your interest and we look forward to seeing what amazing offerings you present to us – Simon and Jock.

TASTING AUSTRALIA TOWN SQUARE: VENDOR INFORMATION 8 HIGHLIGHT OUR AMAZING PRODUCE HEROES

In 2020 we are looking for vendors to showcase our incredible South Australian produce!

We have some of the best wild caught fish, free range chickens and pigs (and we mean low- density, real free range), pastured , organic vegies, higher welfare sheep, wild goat and kangaroo, stone ground heritage wheat , amazing veggies, fruits and nuts, great oils… the list is endless. We are asking for menus and dishes designed around South Australian Iconic Produce.

We want to thrust these Local Heroes firmly in the spotlight. This was our approach in 2014 via the eight regional tourism groups running public catering and in 2016 via the eight Regional Food groups. The level of pride, loyalty and ownership from both guests and vendors was a collective testament to how much pride South Australians have in our patch. We welcome this produce driven theme back in 2020 With your unique style and cooking skills added to these Hero ingredients, our patrons a truly South Australian experience, and will receive the very best public catering experience of any festival in Australia.

We understand this produce isn’t cheap, it isn’t always easy to source – we proudly use it throughout Tasting Australia managed events and it isn’t always easy. This is where we can help you via:

• introductions to suppliers if needed. Most suppliers are really keen to see their product involved in Tasting Australia and if your current business model doesn’t have these networks we can offer assistance.

• media programmes will be in place to help tell the story of vendors supporting local heroes, therefore supporting our economy. It’s just plain good for our state and our festival visitors.

Customers do understand it costs more, and we are here to help tell your produce story in menu boards/dish wording. Feel free to charge a little more, curb your portion sizes from “gluttonous” to “fair” and show people it just tastes better.

TASTING AUSTRALIA TOWN SQUARE: VENDOR INFORMATION 9 PRODUCE GUIDELINES

We will showcase South Australia and the Qualifying options for vendor country’s best produce according to the following guidelines: cuisine and execution Limitations of site • South Australian produce will always be favoured providing it is recognisable and on • The sites are predominantly gas and fire par or close to being identified as the country’s powered (electricity is not readily available), best. If we cannot source SA produce in with cold storage considered and allocated. quantity, quality and specification required then perhaps the menu offering is NOT • Cooking and assembly must be theatrical, appropriate for Tasting Australia. spectacular, but most importantly authentic. NO ACTION, NO STALL. • Vendors must have a hero South Australian ingredient as a menu leader, that is clearly branded, and is an integral part of dish In response to vendor feedback from those who descriptor. offered best practice local produce and feel strong • Secondary menu item hero ingredients from levels of ownership and pride for the WHOLE festival, SA are encouraged, but not essential, and we we will be putting in place some rudimentary encourage you to flag on your descriptors. We produce integrity checks and balances. understand that some dishes simply cant be Please don’t take this as policing, but support, and exclusively SA in inputs but, a local beef grazer a response to a “majority concern” from vendors in for your burger, a locally grown and milled flour 2018/19. We trust that if you specify a produce hero in your bun, local best practice free range eggs in your menu submission, that this will be followed in your mayonnaise and a hero tomato farm in through. Should we need, we may ask to site an the garnish, would make your dish a super star! invoice during the festival subsequent to other • The quality should reflect the standard of vendors expressing concern to us. It will be done in the Glasshouse Kitchen (Tasting Australia’s a professional, confidential and diplomatic manner flagship fine dining experience) but in fast, via Festival Management. We understand supply accessible, great value propositions. glitches, we are here to help you through that process, not persecute you, so come to us if you feel a produce • The public food offering must celebrate substitution is evident and let us know how we can the festival’s key themes of people, produce help. Chalk board menus are our preferred site option and place. and there are numerous local substitute brands that you can use to carry on trading under our guidelines.

TASTING AUSTRALIA TOWN SQUARE: VENDOR INFORMATION 10 SHOW US SOME THEATRE!

Over the years we unequivocally see guests drawn to caterers with amazing contraptions and theatre.

In 2020, Tasting Australia is calling on stallholders to show guests exactly how their food is made; the cooking and assembly of your dishes should be on proud display, creating a feast for the senses and whetting the appetite for more. As the festival will now take place in March to early April, fire is no longer the centrepiece of this public dining space – Town Square Vendors should have a focus on flipping, whipping, smoking, steaming, grilling, braising, pulling and presenting irresistible food.

Tasting Australia embraces the diversity of Adelaide’s food culture and welcomes recipes and dishes from all around the world: , hoppers, , , , pancakes and much more.

As the public face of Tasting Australia’s Some theatre thought starters: incredibly popular festival hub, we invite • presses you – our valued vendors – to push the • Giant Smokers and Fire Pits boundaries, to challenge the norm and to • Yakatori Grill Walls reach for the very best plate of food that • Fairy Floss being spun represents you. • Roti’s being stretched We will be there to support and guide you, • Wood fired ovens and to ensure that Town Square reflects • Tandooris idling away the rich tapestry of South Australia’s • Mozzarella/ Burrata being stretched thriving food scene. • Raclette being melted

We understand that some preparation methods and cooking styles don’t allow for an element of theatre so in the past Vendors have negotiated this by amazing displays of goods or spice towers, or fantastic frontage and just great customer service and fun staff. Applications will therefore be judged fairly on a holistic sense of presence and visual appeal, with mock ups, pictures and drawings welcome.

TASTING AUSTRALIA TOWN SQUARE: VENDOR INFORMATION 11 APPLICATION INFORMATION

Each Vendor is encouraged to submit four to six dishes. You may wish to submit a larger offering but ultimately we are after quality not quantity.

We have two spots dedicated desert vendors, some savoury vendors may elect to add a desert item, but this is not essential. We want specialists, and theatre where cooking apparatus are central to the stall, in full view of the public and to create a visual spectacular for guests.

This is the hero for each vendor, along with the specialist product, that then Enamel Plates has variations because of change of Since inception we asked for compostable serving ware, protein or sauce – less is more here. but in 2020 we going one step further by supplying you Price point guide with washable, reusable tin enamel plates and a service to clean them. As a guide, we recommend charging $7 for a snack and around $20 for Our public catering will therefore be doing the right thing a large meal – but if you want to by our producers, our land, sea, and the environment with throw a lobster / wagyu or liquid a greatly reduced disposable footprint and real wins for gold in one of your offerings as a our hard working primary producers and showcase the Signature Dish of the Day / Week we very best service and delivery the state has to offer. understand, and invite you to charge Vendors have the option of serving from a deep large main accordingly. This should be something plate or a flat entrée plate. These should accommodate exceptional that really adds value to various price points and sizes from a snack to meal. your regular menu. More information on the enamel plate and cleaning Dishes must be easy to eat, stand up, service can be found in the vendor manual. portable and fast to serve.

TASTING AUSTRALIA TOWN SQUARE: VENDOR INFORMATION 12 TASTING AUSTRALIA IS HUNGRY FOR

Korean: , dak-kkochi , Turkish: doner , gozleme, ayra (yogurt drink) gukhwappang bun, pajeon pancakes, tteokbokki Mexican: elote, , churros, tres leches, tostada, Japanese: grills, soba , sashimi stations

Chinese: steamed buns, yum cha (traditional dim Vietnamese: bao, banh xeo, goi cuon (cold rolls) sum style), Polish: , kluski , baked potatos, Spanish: pintxos, tapas, ceviche, jamon naleśniki- fruit pancakes

Brazilian: picanha, de queijo, kibe, acarajé Sri Lankan: hoppers (plain/string), watalappan

French: crêpes, raclette, delicatessen, pates, Indian and Malaysian: , , , roti, terrines, cured meats, breads, patisserie , halwa, kulfi

German: various wurst, schnitzels, krauts, Thai: , , sticky rice, som tam, rat na, käsespätzle, bienenstich, eintopf lok-lok, woks

Italian: or pizza fritta, single slice pizza, Argentinian: choripan, asado, , plates / rolls, arostocini, , gelato garrapiñada, alfajor, flan mixto

TASTING AUSTRALIA TOWN SQUARE: VENDOR INFORMATION 13 TOWN SQUARE: HOURS OF OPERATION

TOWN SQUARE VENDOR VENDOR OPENING HOURS TRADING TIMES ACCESS TIMES PRE EVENT 6PM-8PM 6PM-8PM 8AM-I0PM Site fees are $8500 (plus GST) and equate to approximately THURS 27 MARCH Closed to general public for a ticketed Opening Night Party. Up to 1000 guests with a guaranteed 10% of historical and purchase of per head spend with each vendor. anticipated gross revenue.

FRI 27 MARCH IIAM-I2AM IIAM-I0PM 8AM-I2:30AM Applications close on SAT 28 MARCH IIAM-I2AM IIAM-IOPM 8AM-I2:30AM Tuesday 10 December 20I9 5pm SUN 29 MARCH IIAM-IIPM IIAM-IOPM 8AM-I2:30AM Contact Tasting Australia MON 30 MARCH CLOSED CLOSED NO ACCESS Operations Manager and Programming Producer TUES 3I MARCH IIAM-9PM IIAM-9PM 8AM-IO:30PM for enquiries:

WED 1 APRIL IIAM-IIPM IIAM-IOPM 8AM-I2AM Ben Snodgrass [email protected] THURS 2 APRIL IIAM-IIPM IIAM-IOPM 8AM-I2AM 8463 4634 FRI 3 APRIL IIAM-I2AM IIAM-IOPM 8AM-I2:30AM SAT 4 APRIL IIAM-I2AM IIAM-IOPM 8AM-I2:30AM SUN 5 APRIL IIAM-7PM IIAM-6PM 8AM-9PM

Town Square opening times are subject to change.

TASTING AUSTRALIA TOWN SQUARE: VENDOR INFORMATION 14 FOR MORE INFORMATION ABOUT TOWN SQUARE, PLEASE SEE THE VENDOR MANUAL AVALIABLE VIA THE WEBSITE. Or contact Ben Snodgrass

Operations Manager and Programming Producer [email protected] | 8463 4634

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