DOCSLIB.ORG

Bjorn Iooss. More Than 100 Years of History and Presence in 28 Markets

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
Bjorn Iooss. More Than 100 Years of History and Presence in 28 Markets MEDIA KIT2019 Photo: Bjorn Iooss. More than 100 years of history and presence in 28 markets Condé Nast is the most important publishing group in the world. In Mexico and Latin America it counts with a portfolio of brands including: Architectural Digest, Glamour, GQ, Vogue and Vanity Fair in Mexico and Latin America. With high standard of quality, Condé Nast has become an opinion leader before its audience, reaching more than 270 million consumers, having 26% more influential power than Google and Facebook in the purchase intention. Our goal is to connect readers with products and brand experiences through high, authentic and influential content for those who look for inspiration. Excellence, innovation, exclusivity and passion mark our values. Photo: Giampaolo Sgura. Source: Media Post, 2018. Think with Google, 2018. Condé Nast, 2018. THE POWER OF PURCHASE IS PRINT DIGITAL Magazines are an important force of reference for audiences, especially for their ability to intervene in the consumers purchasing decisions. Studies indicate that the consideration phase is the stage of the purchase cycle in which people invest the most time. 69% of readers pay more According to surveys conducted 40% of readers spend an average of $2.68 USD and $5.26 attention to advertisements when in Mexico, 84% of people they come from sources they read magazines on a regular USD per month in magazines, know and trust. After advertising while spend between basis, of which 47% do so to 42% $5.31 USD and $10.52 USD exposure, 34% search for the get information and 23% to advertiser’s website and 33% entertain themselves. in the same period. look for more information about the products. Source: Q Factor, 2015. Condé Nast, 2018. Merca 2.0, 2017. Photos: Giampaolo Sgura and Chris Colls. Photos: Giampaolo Sgura MULTIPLATFORM PORTFOLIO A WORLD OF POSSIBILITIES COMMUNICATION MAGAZINES SUPPLEMENTS PHOTOGRAPHY COMMUNITIES Photo: Chris Colls. Photo: EXPERIENCES DIGITAL EVENTS SOCIAL MEDIA WHITE LABEL VIDEO BRANDED CONTENT WEBSITES CUSTOMER EXPERIENCES Sgura. Giampaolo Photo: DATA Photo: Pedro Lollet. Pedro Photo: UNIVERSE VOGUE THE MOST famous publishing brand of all time. Founded in 1892, Vogue has crossed world borders to become not only an icon of pop culture but also the Fashion Bible of all regions to which it belongs. A title with authority and style that serves as a barometer of culture, fashion, beauty, luxury, lifestyle and the digital universe. With its exquisite and careful styling, it offers unique and relevant content for the reader. Photo: Paola Kudacki. Photo: Paola EDITORIAL DIRECTION THE FACE behind fashion Karla Martinez de Salas Having graduated in Marketing and Business Administration from the University of Arizona, she began her career in 2001 at Vogue US as an assistant, becoming in 2002, Fashion Associate Editor collaborating with editors like Grace Coddington, Tonne Goodman, Camilla Nickerson and Phyllis Posnick. From 2005 to 2010 she was the Fashion Director of The New York Times magazine, where she learned not only from the fashion industry, but also from the richness of interior design, art and travel. Subsequently, she took the fashion direction of Interview magazine where, for a year, she specialized in photography and design to become Fashion and Accessories Director of W Magazine in 2011. In 2015, Karla Martínez de Salas moved to Mexico City with her family and, in June 2016, she was named Editor-in-Chief of Vogue Mexico and Latin America. Since then, Vogue has been stronger than ever presenting magnificent and exclusive productions of fashion and beauty, establishing in turn new alliances in the market. She has been included in The Business of Fashion US list of the 500 leaders of international fashion. Under her direction Vogue Mexico and Latin America has been awarded as best editorial content by Mexico’s Fashion Digital Awards. Member of Project Paz, a non-profit organization based in New York, Karla Martinez de Salas has worked with great personalities like: Patrick Demarchelier, Kim Kardashian, Salma Hayek, Alex White, Annie Christensen, Edward Enninful, Marie Amelie Sauve, Melanie Ward, Olivier Rizzo, Stefano Tonchi, Steven Pan, Tim Walker and Virginia Smith, among others.The Editor- in-Chief for Vogue Mexico and Latin America reflects her extensive editorial knowledge on all of the brands’ platforms and continues to consolidate and Photo: Ana Hop. enrich the presence of the fashion bible in our region. VOGUE MULTIPLATFORM AUDIENCE UNIQUE USERS 2,576,342 FOLLOWERS 5,014,073 READERS 909,532 TOTAL 8,499,946 Leadership 43%* advertising share in female magazines Photo: Trent McGinn. Photo: Trent Source: Google Analytics Premium, Tailtarget, 2018 + social network monitoring during June 2018. Circulation audited by IVM. Data comparison for Vogue projections in 2019. *Advertising pages in interior design magazines, from January to December 2016. Competitive set: Elle and Harper’s Bazaar. MEXICO 258,611 Photo: Matthew Kristall. CARIBBEAN 43,752 CENTRAL AMERICA EL SALVADOR 15,938 6,105 COSTA RICA PANAMA 29,257 41,850 COLOMBIA 255,183 PERU 80,942 CHILE 78,555 ARGENTINA 82,855 URUGUAY TOTAL 6,105 READERSHIP MEXICO 258,611 909,532 Latin America 650,920 VOGUE MULTIPLATFORM VOGUE PRINT AUDIENCE Profile 34% 25-34 years old 26% 35-44 years old of the readers 51% are SINGLE have a college 96% DEGREE like to be on the 46% forefront of TRENDS consider having Photo: David Schulze. Photo: David 79% their own STYLE Source: General Media Survey Executives 2016, Ipsos Mexico. People that have read the magazine during the past 6 months. VOGUE MULTIPLATFORM VOGUE PRINT AUDIENCE Profile think it’s worth paying more 53% for BRANDED CLOTHING CONSULT before buying 79% luxury products of our audience 58% ARE LOYAL to brands Photo: Chris Colls. THE VOGUE READER AMONG THE FAVORITE 98% purchase luxury items LOVES SHOPPING: RECREATIONAL ACTIVITIES 44% correspond to accesories 98% go shopping WE HAVE: 97% have their own cars 51% do so in department stores Going to the beauty salon (99%) 87% live in their own homes 78% in boutiques Reading books (93%) 73% like to go for drinks 44% online Exercising (76%) 97% have bought some insurance Visiting museums (88%) Going to concerts (85%) Photo: David Schulze. Photo: David Source: General Media Survey Executives 2016, Ipsos Mexico. People that have read the magazine during the past 6 months. VOGUE MULTIPLATFORM VOGUE DIGITAL AUDIENCE Profile 9% 41% 25% 12% SESSIONS 18-24 25-34 35-44 45-54 AGE / YEARS VOGUE.MX UNIQUE USERS SESSIONS PAGES VIEWS 2,576,342 4,154,632 21,940,707 Photo: Pedro Lollet. Pedro Photo: Source: Google Analytics Premium 2018, TAILTARGET 2018. VOGUE VOGUE MULTIPLATFORM DIGITAL AUDIENCE Profile ALWAYS INFORMED: SHOPPING SUPPORTER: VOGUE ADORES LATIN AMERICA: 90% read news 23% of our users can’t stop buying 45% clothes, accesories and shoes likes visiting new places 27% travel for the sake of shopping, Latin America being their number one destination Photo: Giampaolo Sgura. Giampaolo Photo: Photo: An An Photo: Le. THE KITCHEN IS A HOT SPOT: MOVIE FANS: 58% 67% have a thing loves a good film Photo: Daniel Clavero. Daniel Photo: for cooking BEING FIT IS EVERYTHING: and creating Alexi Photo: Lubomirski. new meals NEVER LOOSING CONNECTION: 33% Kristall. Matthew Photo: are interested in health and sports 35% of the people who visit Vogue, buy the latest gadgets Source: Google Analytics Premium 2018, TAILTARGET 2018. SELECT SUBSCRIBERS 81% OF OUR Vogue SUBSCRIBERS are women. Medical offices:30.82% CONTROLLED VIP airport lounges: 24.82% CIRCULATION: Hotels: 12.81% Beauty salons: 7.49% Airlines (flights on board): 5.98% Restaurants: 4.49% Photo: Alberto Zanetti. Sports clubs: 3.72% Barbershops: 2.19% Real estate: 40% Executive clubs: 2.09% COMPOSITION OF Hotels: 28% Boutiques: 1.73% BULK COPIES SOLD: Boutiques: 13% Hospitals: 1.52% Beauty salons: 8% Banking reception areas: 1.57% Clinics: 7% Universities: 0.40% Others: 3% Corporates: 0.21% Furniture stores: 0.17% 7. JULY NEW FACES THAT PROMISE Editorial JANUARY 1. LATINS IN HOLLYWOOD COLOMBIA SPECIAL CALENDAR CHILE & PUNTA DEL ESTE SPECIAL 8. AUGUST PRE-FALL 2. FEBRUARY MISS VOGUE THE LOVE ISSUE SEPTEMBER CONO SUR SPECIAL 9. FASHION ISSUE/ 3. MARCH JEWELRY SPECIAL FASHION CELEBRATION ESPECIAL TEXAS L VOGUE NOVIAS SUPPLEMENT Photo: Chris Colls. 10. OCTOBER JEWELRY SPECIAL 20 th anniversary 4. APRIL 11. NOVEMBER SUSTAINABLE SPRING APPOINTMENT WITH LUXURY BEAUTY SPECIAL BEAUTY SPECIAL HOTELS SPECIAL 5. MAY ART BASEL SPECIAL THE POWER OF THE LATIN MOTHER VOGUE HOMBRE SUPPLEMENT MOTHER’S DAY SPECIAL 12. DECEMBER 6. JUNE THE GREAT CELEBRATION VACATION ISSUE VOGUE TRAVEL ESPECIAL MIAMI & SHOPS GUIDE SUPPLEMENT VOGUE HOMBRE SUPPLEMENT VOGUE NIÑOS Photo: Giampolo Sgura. Photo: Bjorn Iooss. VOGUE SUPPLEMENTS VOGUE Vogue VOGUE Vogue Travel & NOVIAS Hombre NIÑOS Shops Guide MARCH Gordo. Photo: Xavi JUNE / OCTOBER Photo: Giampaolo Sgura. DECEMBER Photo: Anna Palma. DECEMBER Pan. Photo: Steve The supplement that gathers the best options The benchmark in fashion turns its glance The world of the little ones through style. Traveling is the closest thing to freedom. for the big day. In the same place, the best and presents, twice a year, the proposals that Advice, news and everything that parents Vogue brings you the best destinations, ideas come together to make a wedding pure mark the trends in lifestyle and male fashion. should know for a childhood full of fashion hotels, shops, and everything that should be Vogue style. From dresses, banquets, places, Clothing, accessories,
Load more

Recommended publications
  • Marcas E Editoriais De Moda Em Diferentes Nichos De Revistas Especializadas
    UNIVERSIDADE DA BEIRA INTERIOR Engenharia Marcas e Editoriais de Moda em Diferentes Nichos de Revistas Especializadas O caso Vogue, i-D e Dazed & Confused Joana Miguel Ramires Dissertação para obtenção do Grau de Mestre em Design de Moda (2º ciclo de estudos) Orientador: Prof. Doutora Maria Madalena Rocha Pereira Covilhã, Outubro de 2012 Marcas e Editoriais de Moda em Diferentes Nichos de Revistas Especializadas II Marcas e Editoriais de Moda em Diferentes Nichos de Revistas Especializadas Agradecimentos Ao longo do percurso que resultou na realização deste trabalho, foram várias as pessoas que ajudaram a desenvolve-lo e que disponibilizaram o seu apoio e amizade. Desta forma, o primeiro agradecimento vai para a orientadora, Professora Doutora Maria Madalena Rocha Pereira, que desde o início foi incansável. Agradeço-lhe pela disponibilidade, compreensão, por me ter guiado da melhor forma por entre todas as dúvidas e problemas que foram surgindo, e por fim, pela força de vontade e entusiamo que me transmitiu. A todos os técnicos e colaboradores dos laboratórios e ateliês do departamento de engenharia têxtil da Universidade da Beira Interior agradeço o seu apoio e os ensinamentos transmitidos ao longo da minha vida académica. Agradeço em especial á D. Lucinda pela sua amizade, e pelo seu apoio constante ao longo destes anos. Às duas pessoas mais importantes da minha vida, pai e mãe agradeço do fundo do coração por todo o amor, carinho, compreensão, e por todos os sacrifícios que fizeram, de modo a me permitirem chegar ao final de mais esta etapa de estudos. Aos meus avós e restante família que também têm sido um pilar fundamental na minha vida a todos os níveis, os meus sinceros agradecimentos.
    [Show full text]
  • Instituto Tecnológico Y De Estudios Superiores De Occidente
    INSTITUTO TECNOLÓGICO Y DE ESTUDIOS SUPERIORES DE OCCIDENTE Reconocimiento de validez oficial de estudios de nivel superior según acuerdo secretarial 15018, publicado en el Diario Oficial de la Federación el 29 de noviembre de 1976. Departamento de Estudios Socioculturales MAESTRÍA EN COMUNICACIÓN DE LA CIENCIA Y LA CULTURA La mexicanidad en Vogue. Una aproximación discursiva a la configuración de identidades culturales. Proyecto de investigación – Coloquio Otoño 2018 Maestría en Comunicación de la Ciencia y la Cultura Presenta Sandra Patricia Silva Aguilar Dirección de tesis: Mtro. Carlos Eduardo Luna Cortés San Pedro Tlaquepaque, Jalisco. 20 de noviembre de 2018 Índice Introducción ····· 01 Contexto ····· 04 Marco teórico-metodológico ····· 07 Tabla de coherencia metodológica ····· 14 Resultados ····· 15 Conclusiones ···· 21 Bibliografía ····· 22 ANEXOS Introducción Pareciera que antes, cuando mis abuelos eran jóvenes por ejemplo -mediados del siglo XX- todo era más sencillo, o al menos así lo contaban ellos. Decían que en México había trabajo para todos, se comía mejor que ahora, más saludable, los políticos siempre corruptos pero menos de como son hoy, la gente era más amable y menos maliciosa “dormíamos con la puerta abierta y a pierna tirante, porque no estábamos asustados como ahora” decía mi abuela, no había la necesidad de irse a otros países a buscar mejores oportunidades porque en México se vivía bien, y éste era el argumento central de su queja. Mi abuela estaba renegando porque yo me había casado con un turco y creía que me podía ir en cualquier momento “al otro lado del mundo” donde no hay cocos ni palmeras en cada esquina como en Colima, “allá hace mucho frío y no hay mangos, ni pepinos, tan ricos que son” me decía, y yo le contestaba “abue, hay muchísimos pepinos”, “¡ya ves!, ¿a quién le gusta el pepino? Guácala, a mí no” se contradecía.
    [Show full text]
  • Download (8MB)
    Zagreb, 2017. Mentor: Student: doc. dr. sc. Miroslav Mikota Mirela Maček Zagreb, 2017. SAŽETAK U radu je opisana modna fotografija te njezin razvoj od samog početka u 18. stoljeću do danas. Na razvoj modne fotografije utjecala su razna povijesna događanja, a svoj utjecaj dali su i modni fotografi, kako tijekom povijesti, tako i danas. U radu su opisane vrste modne fotografije koje postoje danas, a s obzirom da se modna fotografija dosta razvila u umjetničkom smjeru, spomenuto je i što ne ulazi u modnu fotografiju jer je ponekad to teško prepoznati. Pobliže je objašnjena ulična modna fotografija, razlike u odnosu na studijsku modnu fotografiju te njene prednosti i nedostaci u odnosu na studijsku modnu fotografiju. Spominje se i finalno digitalno uređivanje fotografija te su dani neki osnovni primjeri na koje načine se mogu poboljšati fotografije digitalnim uređivanjem, a da se fotografije ne unište te da i dalje ostanu naizgled prirodne. Tijekom pisanja rada napravljeno je kratko istraživanje o tome koliko su ljudi u našoj okolini upoznati sa modnom fotografijom, te da li ju smatraju važnom u današnjem svijetu. Rezultati su promatrani s obzirom na spol, dob, obrazovanje, te društveni i poslovni status ispitanika. KLJUČNE RIJEČI Ulična modna fotografija Modna fotografija Povijest modne fotografije Poznati modni fotografi Digitalno uređivanje fotografija ABSTRACT This article describes fashion photography and its development from the beginning in the 18th century to the present. There have been various historical events influencing the development of fashion photography, and influence also has been made by fashion photographers both in history and today. This article describes the types of fashion photography that exist today, and also describes what is not considered fashion photography.
    [Show full text]
  • Universidade Do Sul De Santa Catarina Flora Cruz O
    UNIVERSIDADE DO SUL DE SANTA CATARINA FLORA CRUZ O DISCURSO FETICHISTA NAS CAMPANHAS DA MARCA DOLCE & GABBANA Florianópolis, SC 2018 FLORA CRUZ O DISCURSO FETICHISTA NAS CAMPANHAS DA MARCA DOLCE & GABBANA A GRIFE DO FETICHE SEXUAL Trabalho de Conclusão de Curso apresentado ao Curso de Design de Moda da Universidade do Sul de Santa Catarina como requisito parcial à obtenção do título de Tecnólogo em Design de Moda Orientador: Prof. Tatiana Correa Florianópolis 2018 FLORA CRUZ O DISCURSO FETICHISTA NAS CAMPANHAS DA MARCA DOLCE & GABBANA A GRIFE DO FETICHE SEXUAL Este Trabalho de Conclusão de Curso foi julgado adequado à obtenção do título de Tecnólogo em Design de moda e aprovado em sua forma final pelo Curso de Design de Moda da Universidade do Sul de Santa Catarina. Cidade, 05 de dezembro de 2018. Florianópolis, 05 de dezembro de 2018 Professor e orientador Tatiana Correa Universidade do Sul de Santa Catarina ______________________________________________________ Prof. Nome do Professor, Dr./Ms./Bel./Lic Universidade... ______________________________________________________ Prof. Nome do Professor, Dr./Ms./Bel./Lic Universidade do Sul de Santa Catarina Dedico este trabalho à minha família maravilhosa, aos meus colegas e amigos e a todos os sonhadores: que não deixem de sonhar. AGRADECIMENTOS Agradeço à meus pais por tudo que me deram e ensinaram, mas acima de tudo pelo apoio interminável em absolutamente tudo que acredito, não há um dia da minha vida em que não agradeço pela família incrível que tenho. À minha irmã, Emily, que foi uma inspiração de determinação e trabalho. Aos meus colegas e amigos pra vida, Flávia e Samuel, que me aguentaram o ano inteiro e seguraram a minha mão quando eu achei que não ia dar.
    [Show full text]
  • La Dolce Vita" Today: Fashion and Media
    City University of New York (CUNY) CUNY Academic Works All Dissertations, Theses, and Capstone Projects Dissertations, Theses, and Capstone Projects 2-2017 "La Dolce Vita" Today: Fashion and Media Nicola Certo The Graduate Center, City University of New York How does access to this work benefit ou?y Let us know! More information about this work at: https://academicworks.cuny.edu/gc_etds/1862 Discover additional works at: https://academicworks.cuny.edu This work is made publicly available by the City University of New York (CUNY). Contact: [email protected] “LA DOLCE VITA” TODAY: FASHION AND MEDIA by NICOLA CERTO A master’s thesis to the Graduate Faculty in Liberal Studies in partial fulfillment of the requirements for the degree of Master of Arts, The City University of New York 2017 i © 2017 NICOLA CERTO All Rights Reserved ii “La Dolce Vita” today: Fashion and Media by Nicola Certo This manuscript has been read and accepted for the Graduate Faculty in Liberal Studies in satisfaction of the thesis requirement for the degree of Master of Arts Date Eugenia Paulicelli Thesis Advisor Date Elizabeth Macaulay-Lewis Executive Officer THE CITY UNIVERSITY OF NEW YORK iii ABSTRACT “La Dolce Vita” today: Fashion and Media by Nicola Certo Advisor: Eugenia Paulicelli Federico Fellini’s La Dolce Vita is a cinematic masterpiece that has inspired nationally and internationally generations of creative people and artists because of the extent of its themes and because of the mastery in the choice of its costumes. The actuality of the director’s criticism towards the decadent society of his years, the originality of his stylistic choices, and his sophisticated taste for beauty and fashion, brought him to influence media and contemporary fashion then and now.
    [Show full text]
  • PITTI BIMBO Pad. Cavaniglia Stand Y 10-12 Www .Naturino.Com
    INFO +39 0733 790920 www.naturino.com www.naturino.com PITTI BIMBO Pad. Cavaniglia stand Y 10-12 Pambianco Week.indd 1 21/12/11 17.55 FATTURATI 2011 Il childrenswear conferma la crescita, WEEK la parola d'ordine è BRIC NUMERI, FATTI E PROTAGONISTI DELLA MODA E DEL LUSSO INCHIESTA Buyer: il bimbo che verrà INTERVISTA - 5 Euro I Pinco Pallino: “vogliamo UINDICINALE Q riconquistare l'Italia" gennaio 2012 - N° 2 / VIII - 19 19 VIII - / 2 N° Poste Italiane - In caso di mancato recapitoPoste inviare al CMP di Roserio per la restituzione mittente previo pagamento resi MODA BIMBO Anticipazioni per il prossimo inverno www.facebook.com/OriginalMarines SOMMARIO ITALIA 6/10 LIFESTYLE 70/73 Gli yacht di Ferretti passano mood 33/50 I vini di lusso? Un bene rifugio alla cinese Shandong Heavy MONDO 12/14 Con Ittierre portiamo nel mondo il preppy world di Tommy Hilfi ger REPORTAGE 53/58 COMUNICAZIONE & EVENTI 74/77 Pitti Uomo 81 tra Giappone Gisele Bundchen nuova e artigianalità testimonial per Givenchy Daniel Grieder INTERVISTA 60/61 GIRO POLTRONE 16/18 G-Star Raw, missione Italia Bruno Guillon nuovo CEO di Mulberry con un approccio innovativo MODA BIMBO FATTURATI 2011 20/23 Il childrenswear conferma la crescita (+9%) ma la parola d'ordine è l'area BRIC John Harman LA MODA IN BORSA 63/65 2011: un anno in chiaroscuro per la moda in Borsa In copertina: Illustrazione di Jon Klassen. Le immagini della fantasia, 29° Mostra Internazionale d’Illustrazione per l’Infanzia, Sàrmede. INVESTIMENTI PUBBLICITARI 25/26 FOCUS CINA 66/67 La moda bimbo scommette Le griffe brindano all'anno sulla pubblicità nel 2011 del Dragone INTERVISTA 28/29 I Pinco Pallino: "vogliamo riconquistare l'Italia" APERTURE MONOMARCA 68/69 Vetrine milanesi per la prima boutique Young Versace QUINDICINALE, IN EDICOLA IL GIOVEDÌ Suzanne Basini 4 PAMBIANCOWEEK 19 gennaio 2012 ITALIA FERRAGAMO, ASIA SEMPRE PIU’ DIRETTA Salvatore Ferragamo non rinnove- Greater China vari brand internazio- rà i contratti di distribuzione esclusiva nali del menswear – scade alla fine del con Trinity Limited per la vendita dei prossimo anno.
    [Show full text]
  • UPDATED BASIC Media Kitpr
    BASICMAGAZINE 2017/2018 MEDIA KIT BASIC POINT OF VIEW ON FASHION WITH INTELLECTUAL SLANT MAGAZINEBASICMAGAZINE Based in Beverly Hills, California BASIC Magazine™ is a first class visual and editorial publication that features carefully curated content with a strong independent voice. Published quarterly, its pages are inspired by a blend of heroic artists, visual masterpieces and themes of strength that set the tone for each stylistic issue. It is a contemporary, elegant and inviting world that men and women can both relate to and aspire to be. BASIC sections include BASIC Spy, one that explores the latest trends, BASIC Fashion, BASIC Beauty, BASIC Artwork as well as case studies, viral projects, inspiring role models and celebrity interviews that focus on the hearts of Hollywood. The publication, which strives to recognize new and rising talent, produces 95% of its original content in-house, while worldwide contributors include seasoned fashion professionals, beauty editors and photographers whose visions and projects work in concert with the BASIC aesthetic. BASIC offers Limited Editions of its exquisite collectible print copies in fashion capitals worldwide and is available for digital download through all major app stores. BASIC RULES 1. At BASIC we encourage the flow of imagination. If you are mainstream, maybe BASIC is not for you. 2. Women are always right. Period. 3. At BASIC we don’t think outside the box, we invented it for those who like to think in solitude. 4. We always put the person first before the clothes. If we like who you are, we may see if we like what you wear.
    [Show full text]
  • Valentina Sampaio Is a Brazilian Supermodel and Activ
    Valentina Sampaio is a Brazilian supermodel and activ- ist who believes in using her voice, position and plat- form to create change within the fashion industry and beyond. In the last few years, Valentina has set a lot precedents: the first trans model to appear on the cov- er of Vogue Paris; the first trans model to be welcomed VALENTINA into the Victoria’s Secret family, and the first trans mod- el to be featured in Sports Illustrated. SAMPAIO Born and raised by her mother, a lacemaker and father, a fisherman, in a small fishing village in northern Brazil, Valentina always dreamed of becoming a model as a child. Sampaio initially studied architecture in Fortaleza, but she dropped out at 16 to study fashion. It was there that a makeup artist discovered her and signed her with a São Paulo modeling agency. In 2016, Valentina walked her first runway at São Paulo Fashion Week. Since then, Valentina’s career has been marked with important his- toric milestones such as becoming the first transgender model to be featured on the cover of the iconic fashion publication, Vogue Paris in 2017, shot by Mert and Marcus. Entitled “Transgender Beauty”, the cover propelled Valentina to new heights within the fashion industry. Later that year, she appeared on the covers of Vogue Brasil that was followed by such magazines like Vogue Germany, Vogeu Netherlands, Elle France, Elle Brasil, Elle Mexico, L’Officiel Brasil, Harper’s Bazaar Singapore, Harper’s Bazaar Spain among others. In 2019, Valentina broke more boundaries and became the first trans- gender model to be signed by Victoria’s Secret.
    [Show full text]
  • Bjorn Iooss. More Than 100 Years of History and Presence in 28 Markets
    MEDIA KIT2019 Photo: Bjorn Iooss. More than 100 years of history and presence in 28 markets Condé Nast is the most important publishing group in the world. In Mexico and Latin America it counts with a portfolio of brands including: Architectural Digest, Glamour, GQ, Vogue and Vanity Fair in Mexico and Latin America. With high standard of quality, Condé Nast has become an opinion leader before its audience, reaching more than 270 million consumers, having 26% more influential power than Google and Facebook in the purchase intention. Our goal is to connect readers with products and brand experiences through high, authentic and influential content for those who look for inspiration. Excellence, innovation, exclusivity and passion mark our values. Photo: Giampaolo Sgura. Source: Media Post, 2018. Think with Google, 2018. Condé Nast, 2018. THE POWER OF PURCHASE IS PRINT DIGITAL Magazines are an important force of reference for audiences, especially for their ability to intervene in the consumers purchasing decisions. Studies indicate that the consideration phase is the stage of the purchase cycle in which people invest the most time. 69% of readers pay more According to surveys conducted 40% of readers spend an average of $2.68 USD and $5.26 attention to advertisements when in Mexico, 84% of people they come from sources they read magazines on a regular USD per month in magazines, know and trust. After advertising while spend between basis, of which 47% do so to 42% $5.31 USD and $10.52 USD exposure, 34% search for the get information and 23% to advertiser’s website and 33% entertain themselves.
    [Show full text]
  • Rossella Jardini, Franco’S Collaborator Since 1981, Becomes Creative Director
    MOSCHINO® THE HISTORY Franco Moschino was born on February 27th, 1950. 1978/83 For eleven consecutive seasons he designed the Cadette collection. His work on the Cadette collection heralded what became one of his most famous personal and stylistic traits. 1983 First fashion show of Moschino women's collection (S/S 1984) is presented in Milan. 1984 The second womenswear Fashion Show at the Fiera in Milan confirms the success of the previous season. 1985 The first Moschino menswear collection (S/S 1986) is presented at the Regal Palace in Milan. 1986 The first Moschino Jeans womenswear collection is launched 1987 Moschino launches the first fragrance 1988 The first Moschino CheapAndChic collection is launched (A/W 1988/89). 1989 The first Moschino boutique opens in Milan, Via S. Andrea. 1990 Opening of the second Moschino boutique in Via Durini, Milan for the Moschino CheapAndChic and Moschino Jeans collections. 1991 Franco Moschino decides to stop having Fashion shows. 1992 Franco Moschino launches his first “social awareness” advertising campaign. 1993 An exhibition is held in Milan to celebrate the first ten years of Moschino’s. The book “X years of Kaos” is published. A fashion show of historical dresses is held at the National Theatre in Milan. 1994 Franco Moschino dies on the 18th of September. Rossella Jardini, Franco’s collaborator since 1981, becomes Creative Director. 1995 Sculptural objects representing our “historical symbols” are displayed in various places in Milan, accompanied with the word “forever”. 1996 “Cheap and Chic” and “Oh! De Moschino” perfumes are launched. Opening of the Moschino boutique in Rome, Via Borgognona.
    [Show full text]
  • Selfie Fashion
    PAMBIANCO MAGAZINE Anno XIII - N° 5 2017 Poste Italiane - In caso di mancato recapito inviare al CMP di Roserio per la restituzione al mittente previo pagamento resi ANNO XIII - N°5 14 marzo 2017 - 5 EURO NUMERI, FATTI E PROTAGONISTI DELLA MODA EDELLUSSO DELLAMODA EPROTAGONISTI NUMERI, FATTI LA STAGIONE DELLEFIERE LA STAGIONE Womenswear A/I Womenswear 2017-18 FIUMI DIPAROLE MipeleMido Micam, Reportage Quest’anno ilcapoèfemmina DONNE AL COMANDO M A G AZ SELFIE FASHION SELFIE INFLUENCER ALLE SFILATE ALLE INFLUENCER INE COVER BY IGOR & MARINA shop elenamiro.com Pambianco 207x265 Bomber.indd 1 07/03/17 09:53 EDITORIALE L’ENTUSIASMO È LA VERA MARCIA IN PIÙ di David Pambianco andata benissimo, si parla di 15mila persone, ma a me ne risultano almeno 22mila”. Carlo Capasa, presidente della Camera della moda italiana, non “Èha nascosto l’entusiasmo, al termine dell’ultima settimana delle passerelle milanesi, poiché ha potuto giocarsi numeri importanti, ovvero le affluenze, in notevole crescita, presso i nuovi punti chiave della manifestazione: l’UniCredit Pavilion, sede del Fashion Hub e del Fashion Hub Market; lo Spazio Cavallerizze presso il Museo nazio- nale della scienza e della tecnologia; la Sala delle Cariatidi di Palazzo Reale. Tutte scelte, queste, che stanno contribuendo ad accendere l’interesse e i riflettori sulla città. Tanto che, già prima della fashion week, non si sono risparmiati titoli e commenti che hanno anticipato il successo di una edizione che in tanti pre-definivano “storica”. A ben guardare, la settimana della moda milanese presenta i numeri di quelle preceden- ti, in termini di eventi e collezioni.
    [Show full text]
  • THE STAGES Domenico Dolce Was Born in Polizzi Generosa (Palermo
    THE STAGES Domenico Dolce was born in Polizzi Generosa (Palermo) on August 13th, 1958. Stefano Gabbana was born in Milan on November 14th, 1962. October 1985 Début of the Dolce&Gabbana brand with a fashion show during Milano Collezioni - New Talents. March 1986 First self-produced collection and fashion show called Real Women. March 1987 First women’s knitwear collection. August 1987 Opening of the new showroom in Via Santa Cecilia, 7 Milan. October 1988 Domenico Dolce’s family based in Legnano (near Milan). April 1989 First women’s fashion show in Tokyo. July 1989 First lingerie and beachwear collections. January 1990 First men’s collection. April 1990 First men and women’s fashion show in New York. October 1990 Trade agreement with Genny group of Ancona as fashion consultants for the line Complice (which ends in 1994). November 1990 Opening of the showroom in New York, 532 Broadway. June 1991 The “Woolmark Award” for the most innovative men’s collection of the year. September 1991 January 1992 July 1992 First licensed men’s beachwear collection. October 1992 Bride collection (ends in 1998). First women perfume produced and distributed by Euroitalia: Dolce&Gabbana Parfum. January 1993 First licensed collection of men’s underwear. 1 THE STAGES May 1993 Opening of the new showroom for the men’s and women’s Sales Department in Piazza Umanitaria, 2 Milan (as of May 2002 it has moved moved to Via Goldoni, 10). Dolce&Gabbana line till 2006. Dolce&Gabbana Parfum is awarded the International Prize of the Perfume Academy as the “Best Feminine Fragrance” for the year 1993.
    [Show full text]