Bjorn Iooss. More Than 100 Years of History and Presence in 28 Markets

MEDIA KIT2019 Photo: Bjorn Iooss. More than 100 years of history and presence in 28 markets

Condé Nast is the most important publishing group in the world. In Mexico and Latin America it counts with a portfolio of brands including: Architectural Digest, Glamour, GQ, Vogue and Vanity Fair in Mexico and Latin America.

With high standard of quality, Condé Nast has become an opinion leader before its audience, reaching more than 270 million consumers, having 26% more influential power than Google and Facebook in the purchase intention.

Our goal is to connect readers with products and brand experiences through high, authentic and influential content for those who look for inspiration. Excellence, innovation, exclusivity and passion mark our values. Photo: Giampaolo Sgura. Source: Media Post, 2018. Think with Google, 2018. Condé Nast, 2018. THE POWER OF PURCHASE IS PRINT DIGITAL Magazines are an important force of reference for audiences, especially for their ability to intervene in the consumers purchasing decisions. Studies indicate that the consideration phase is the stage of the purchase cycle in which people invest the most time.

69% of readers pay more According to surveys conducted 40% of readers spend an attention to advertisements when in Mexico, 84% of people average of $2.68 USD and $5.26 they come from sources they read magazines on a regular USD per month in magazines, know and trust. After advertising basis, of which 47% do so to while 42% spend between $5.31 USD and $10.52 USD exposure, 34% search for the get information and 23% to advertiser’s website and 33% entertain themselves. in the same period. look for more information about the products.

Source: Q Factor, 2015. Condé Nast, 2018. Merca 2.0, 2017. Photos: Giampaolo Sgura and Chris Colls. Photos: Giampaolo Sgura MULTIPLATFORM PORTFOLIO A WORLD OF POSSIBILITIES COMMUNICATION

MAGAZINES SUPPLEMENTS PHOTOGRAPHY COMMUNITIES Photo: Chris Colls. Photo: EXPERIENCES DIGITAL EVENTS SOCIAL MEDIA WHITE LABEL VIDEO BRANDED CONTENT WEBSITES

CUSTOMER EXPERIENCES Sgura. Giampaolo Photo: DATA Photo: Pedro Lollet. Pedro Photo: UNIVERSE VOGUE

THE MOST famous publishing brand of all time. Founded in 1892, Vogue has crossed world borders to become not only an icon of pop culture but also the Fashion Bible of all regions to which it belongs. A title with authority and style that serves as a barometer of culture, fashion, beauty, luxury, lifestyle and the digital universe. With its exquisite and careful styling, it offers unique and relevant content for the reader. Photo: Paola Kudacki. Photo: Paola EDITORIAL DIRECTION THE FACE behind fashion

Karla Martinez de Salas

Having graduated in Marketing and Business Administration from the University of Arizona, she began her career in 2001 at Vogue US as an assistant, becoming in 2002, Fashion Associate Editor collaborating with editors like Grace Coddington, Tonne Goodman, Camilla Nickerson and Phyllis Posnick. From 2005 to 2010 she was the Fashion Director of The New York Times magazine, where she learned not only from the fashion industry, but also from the richness of interior design, art and travel. Subsequently, she took the fashion direction of Interview magazine where, for a year, she specialized in photography and design to become Fashion and Accessories Director of W Magazine in 2011.

In 2015, Karla Martínez de Salas moved to Mexico City with her family and, in June 2016, she was named Editor-in-Chief of Vogue Mexico and Latin America. Since then, Vogue has been stronger than ever presenting magnificent and exclusive productions of fashion and beauty, establishing in turn new alliances in the market. She has been included in The Business of Fashion US list of the 500 leaders of international fashion. Under her direction Vogue Mexico and Latin America has been awarded as best editorial content by Mexico’s Fashion Digital Awards.

Member of Project Paz, a non-profit organization based in New York, Karla Martinez de Salas has worked with great personalities like: Patrick Demarchelier, Kim Kardashian, Salma Hayek, Alex White, Annie Christensen, Edward Enninful, Marie Amelie Sauve, Melanie Ward, Olivier Rizzo, Stefano Tonchi, Steven Pan, Tim Walker and Virginia Smith, among others.The Editor- in-Chief for Vogue Mexico and Latin America reflects her extensive editorial knowledge on all of the brands’ platforms and continues to consolidate and

Photo: Ana Hop. enrich the presence of the fashion bible in our region. VOGUE MULTIPLATFORM AUDIENCE UNIQUE USERS 2,080,000

FOLLOWERS 4,995,377

READERS 1,177,305 TOTAL 8,252,682

Leadership 43%* advertising share in female magazines Photo: Trent McGinn. Photo: Trent

Source: Google Analytics Premium, Tailtarget, 2018 + social network monitoring during June 2018. *Readership determined based on circulation including export copies in Miami (IVM+ IPSOS). Advertising pages in interior design magazines, from January to December 2016. Competitive set: Elle and Harper’s Bazaar. MEXICO 364,891 Photo: Matthew Kristall. CARIBBEAN 51,473

CENTRAL AMERICA 93,036

COLOMBIA 307,248

PERU 99,809

CHILE 116,813

ARGENTINA TOTAL 126,964 READERSHIP MEXICO 364,891 1,177,304 Latin America 812,413

* Readership determined based on circulation including export copies in Miami (IVM+ IPSOS). VOGUE MULTIPLATFORM VOGUE PRINT AUDIENCE Profile 34% 25-34 years old 26% 35-44 years old

of the readers 51% are SINGLE have a college 96% DEGREE like to be on the 46% forefront of TRENDS consider having

Photo: David Schulze. Photo: David 79% their own STYLE

Source: General Media Survey Executives 2016, Ipsos Mexico. People that have read the magazine during the past 6 months. VOGUE MULTIPLATFORM VOGUE PRINT AUDIENCE Profile

think it’s worth paying more 53% for BRANDED CLOTHING

CONSULT before buying 79% luxury products

of our audience 58% ARE LOYAL to brands Photo: Chris Colls.

THE VOGUE READER AMONG THE FAVORITE 98% purchase luxury items LOVES SHOPPING: RECREATIONAL ACTIVITIES 44% correspond to accesories 98% go shopping WE HAVE: 97% have their own cars 51% do so in department stores Going to the beauty salon (99%) 87% live in their own homes 78% in boutiques Reading books (93%) 73% like to go for drinks 44% online Exercising (76%) 97% have bought some insurance Visiting museums (88%) Going to concerts (85%) Photo: David Schulze. Photo: David

Source: General Media Survey Executives 2016, Ipsos Mexico. People that have read the magazine during the past 6 months. VOGUE MULTIPLATFORM VOGUE DIGITAL AUDIENCE Profile

9% 41% 25% 12% SESSIONS 18-24 25-34 35-44 45-54 AGE / YEARS

VOGUE.MX

UNIQUE USERS SESSIONS PAGES VIEWS 2,576,342 4,154,632 21,940,707 Photo: Pedro Lollet. Pedro Photo:

Source: Google Analytics Premium 2018, TAILTARGET 2018. VOGUE VOGUE MULTIPLATFORM DIGITAL AUDIENCE Profile

ALWAYS INFORMED: SHOPPING SUPPORTER: VOGUE ADORES LATIN AMERICA: 90% read news

23% of our users can’t stop buying 45% clothes, accesories and shoes likes visiting new places

27% travel for the sake of shopping, Latin America being their number one destination Photo: Giampaolo Sgura. Giampaolo Photo: Photo: An An Photo: Le.

THE KITCHEN IS A HOT SPOT: MOVIE FANS:

58% 67% have a thing loves a good film Photo: Daniel Clavero. Daniel Photo: for cooking

BEING FIT IS EVERYTHING: and creating Alexi Photo: Lubomirski. new meals NEVER LOOSING CONNECTION:

33% Kristall. Matthew Photo: are interested in health and sports 35% of the people who visit Vogue, buy the latest gadgets

Source: Google Analytics Premium 2018, TAILTARGET 2018. SELECT SUBSCRIBERS

81% OF OUR Vogue SUBSCRIBERS are women.

Medical offices:30.82% CONTROLLED VIP airport lounges: 24.82% CIRCULATION: Hotels: 12.81% Beauty salons: 7.49% Airlines (flights on board): 5.98% Restaurants: 4.49%

Photo: Alberto Zanetti. Sports clubs: 3.72% Barbershops: 2.19% Real estate: 40% Executive clubs: 2.09% COMPOSITION OF Hotels: 28% Boutiques: 1.73% BULK COPIES SOLD: Boutiques: 13% Hospitals: 1.52% Beauty salons: 8% Banking reception areas: 1.57% Clinics: 7% Universities: 0.40% Others: 3% Corporates: 0.21% Furniture stores: 0.17% 7. JULY NEW FACES THAT PROMISE Editorial 1. JANUARY NEW BEGGININGS COLOMBIA SPECIAL CALENDAR 8. AUGUST 2. FEBRUARY PRE-FALL HOLLYWOOD: LOVE MISS VOGUE AND PASION ON FILM CONO SUR SPECIAL 9. SEPTEMBER FASHION ISSUE/ 3. MARCH JEWELRY SPECIAL FASHION CELEBRATION TEXAS SPECIAL L VOGUE NOVIAS SUPPLEMENT Photo: Chris Colls. 10. OCTOBER JEWELRY SPECIAL 20 th anniversary 4. APRIL 11. NOVEMBER SUSTAINABLE SPRING APPOINTMENT WITH LUXURY BEAUTY SPECIAL BEAUTY SPECIAL HOTELS SPECIAL 5. MAY ART BASEL SPECIAL THE POWER OF THE LATIN MOTHER VOGUE HOMBRE SUPPLEMENT MOTHER’S DAY SPECIAL 12. DECEMBER 6. JUNE THE GREAT CELEBRATION VACATION ISSUE VOGUE TRAVEL MIAMI SPECIAL & SHOPS GUIDE SUPPLEMENT VOGUE HOMBRE SUPPLEMENT VOGUE NIÑOS Photo: Giampolo Sgura. Photo: Bjorn Iooss. VOGUE SUPPLEMENTS VOGUE Vogue VOGUE Vogue Travel & NOVIAS Hombre NIÑOS Shops Guide

MARCH Gordo. Photo: Xavi JUNE / OCTOBER Photo: Giampaolo Sgura. DECEMBER Photo: Anna Palma. DECEMBER Pan. Photo: Steve

The supplement that gathers the best options The benchmark in fashion turns its glance The world of the little ones through style. Traveling is the closest thing to freedom. for the big day. In the same place, the best and presents, twice a year, the proposals that Advice, news and everything that parents Vogue brings you the best destinations, ideas come together to make a wedding pure mark the trends in lifestyle and male fashion. should know for a childhood full of fashion hotels, shops, and everything that should be Vogue style. From dresses, banquets, places, Clothing, accessories, places, treatments and and adventure. a must in your next vacation. wedding planners, music and more. everything you need to be a Vogue man. VOGUE MULTIPLATFORM LATIN AMERICA EDITION SPACE MATERIAL ON SALE Material RESERVATION DUE DATE JANUARY Dec 04 Dec 07 Dec 27 FEBRUARY Jan 03 Jan 07 Jan 25 due date MARCH Feb 04 Feb 07 Feb 26 +Vogue Novias APRIL Mar 04 Mar 07 Mar 26 MAY Apr 04 Apr 08 Apr 26 JUNE May 03 May 07 May 24 +Vogue Hombre JULY Jun 04 Jun 06 Jun 27 PRINT AUGUST Jul 04 Jul 08 Jul 26 SEPTEMBER Aug 05 Aug 08 Aug 26 OCTOBER Sep 03 Sep 06 Sep 26 +Vogue Hombre NOVEMBER Oct 04 Oct 07 Oct 25 DECEMBER Nov 05 Nov 07 Nov 26 +VT&SG JANUARY ‘20 Dec 03 Dec 06 Dec 26

MEXICO EDITION SPACE MATERIALS ON SALE RESERVATION DUE DATE JANUARY Dec 07 Dec 13 Dec 27 FEBRUARY Jan 07 Jan 14 Jan 31 MARCH Feb 08 Feb 13 Feb 28 +Vogue Novias APRIL Mar 06 Mar 13 Mar 28 MAY Apr 08 Apr 12 May 02 JUNE May 06 May 13 May 30 +Vogue Hombre JULY Jun 07 Jun 13 Jun 17 AUGUST Jul 08 Jul 12 Aug 01 SEPTEMBER Aug 09 Aug 13 Aug 29 OCTOBER Sep 09 Sep 13 Oct 03 +Vogue Hombre NOVEMBER Oct 07 Oct 14 Oct 31 DECEMBER Nov 07 Nov 13 Nov 28 +VT&SG +Vogue Niños JANUARY ‘20 Dec 10 Dec 12 Dec 26 Photo: Giampaolo Sgura. Giampaolo Photo: EVENTS MARZO MARCH Mexico Bridal Fashion by Vogue

Vogue presents the pivotal event in the planning of luxury weddings. Everything you need for your big day gathered in one place: suppliers, conferences, runways and more.

OCTOBER Who’s On Next?

The international competition that looks for new talent in fashion returns in its seventh annual edition. Be part of the premier platform that supports national fashion. Photos: Ana Blumenkron and Maureen M. Evans. Mexico celebrates 20 years of being fashionable. Vogue commemorates its anniversary and to celebrate, we have prepared many surprises including: Special editions Events Anniversary gifts Conferences Brand Collaborations Join the most fashionable party of the year! Photo: Alexi Lubomirski. Photo: Alexi VOGUE MULTIPLATFORM Mexico

Cost Per Unit Mexican International (MXP) Rates (USD)

Full page $ 181,590 $ 14,536 PRINT Half page $ 120,256 $ 9,628 2/3 page $ 160,180 $ 12,827 1/3 page $ 80,471 $ 6,436 rates SPECIAL POSITIONS Cover II page 1 $ 515,136 $ 41,209 1st spread of book premium position $ 490,606 $ 39,246 2nd spread $ 486,060 $ 38,884 3rd spread $ 476,970 $ 38,151 3rd cover $ 236,281 $ 18,907 4th cover (Back cover) $ 359,111 $ 28,723 Latin America

Full Run (USD) Excluding Mexico

Full page $ 49,745 $ 36,931 Half page $ 32,641 $ 24,716 2/3 page $ 43,811 $ 32,685 1/3 page $ 22,324 $ 16,747 SPECIAL POSITIONS Cover II page 1 $ 140,488 $ 104,360 1st spread of book premium position $ 133,798 $ 99,391 2nd spread $ 132,558 $ 98,483 3rd spread $ 130,092 $ 96,636 3rd cover $ 64,914 $ 47,755

Photos: Carin Backoff. 4th cover (Back cover) $ 97,794 $ 72,777 VOGUE MULTIPLATFORM

FORMATS SIZES RATES MXN RATES USD

SUPER BANNER 960 X 60 $ 332 $ 22 BOX BANNER (DESKTOP AND MOBILE) 300 X 250 $ 310 $ 21 SKYSCRAPER BANNER (DESKTOP AND MOBILE) 300 X 600 $ 385 $ 26 SUPER BANNER PUSHDOWN 960 X 90 - 960 X 300 $ 385 $ 26 VIDEO BOX BANNER 300 X 250 $ 350 $ 23 VIDEO SKYSCRAPER 300 X 600 $ 355 $ 24 TRIPLE FORMAT 960 X 90 + 300 X 250 + 300 X 600 $ 1,050 $ 70 MINI BANNER MOBILE 320 X 50 $ 380 $ 25 DOUBLE MOBILE FORMAT 320 X 50 + 300 X 600 $ 1,050 $ 70 INTERSCROLLER (MOBILE) IMAGE + URL OR TRACKINGS $ 520 $ 35 INTERSTITIAL (MOBILE) VIDEO (.MPG O .MOV) + URL OR TRACKINGS / NO VAST $ 685 $ 46 VIDEO INTERSCROLLER (MOBILE) VIDEO (.MPG O .MOV) + URL OR TRACKINGS / NO VAST $ 685 $ 46 UNIVERSAL EXPANDABLE (MOBILE) VIDEO (.MPG O .MOV) + URL OR TRACKINGS / NO VAST $ 685 $ 46

SPONSORSHIP TIME RATES MXN RATES USD

HOME TAKE OVER 1 DAY $ 47,532 $ 3,169 PREMIUM SECTIONS: SECTION SPONSORSHIP 2 WEEKS $ 161,507 $ 10,767 REGULAR SECTIONS: SECTION SPONSORSHIP 2 WEEKS $ 62,130 $ 4,142

PROMOS TIME RATES MXN RATES USD

ADVERTORIAL MONTHLY $ 47,532 $ 3,169 PROMO NOTA VOGUE MONTHLY $ 108,682 $ 7,245 PROMO NOTA VOGUE + PRODUCT SHOT MONTHLY $ 346,840 $ 23,123 CUSTOM SOLUTION* UPON REQUEST VIDEO** UPON REQUEST

EMAIL SOLUTIONS TIME RATES MXN RATES USD

BOX BANNER IN EDITORIAL NEWSLETTER 1 DAY $ 21,323 $ 1,422 Digital EMAILING 1 DAY $ 21,323 $ 1,422

*Custom Solutions: Landing Page, Shooting, Editorial Note + Video, White Label, Mini websites, Editorial Content, etc. Photo: An Le. RATES ** Video: Mini clips, Teaser, Videos (20’’, 30’’, 1’, 3’, etc.), Cinemagraphs, GIF’s, White Label, Brand partnership, Editorial Sponsorship, Short Films, Animation, etc. VOGUE MULTIPLATFORM

(Prices based on organic reach) QUANTITY RATES MXN RATES USD OPTION 1 2 Facebook Posts SOCIAL MEDIA 2 Twitter Posts $ 70,860 $ 4,724 OPTION 2 2 Facebook Posts RATES 1 Instagram Stories Posts $ 84,113 $ 5,608 OPTION 3 1 Facebook Post with 1 picture 2 Twitter Posts with 1 picture $ 25,179 $ 3,479 OPTION 4 2 Facebook Carousel Posts during 1 month (1 every 15 days) $ 134,606 $ 8,974 OPTION 5 (Doesn’t include production) 2 Faceboook Video Posts (KPI 50,000 Video Views) 2 Twitter Video Posts $ 105,856 $ 6,924 OPTION 6 (Doesn’t include production) Coverage: 4 Twitter Posts 1 Facebook Gallery 3 Instagram Stories $ 134,168 $ 8,945 OPTION 7 (Doesn’t include production) Facebook Live Coverage: 1 Facebook Live Transmition 1 Facebook Gallery 4 Twitter Posts 3 Instagram Stories $ 216,330 $ 14,422 OPTION 8 (Doesn’t include production) Instagram Live Coverage: 1 Instagram live Transmition 1 Facebook Gallery 4 Posts en Twitter 3 Instagram Stories $ 232,963 $ 15,531 OPTION 9 1 Instagram Feed Gallery (3 pictures) - For a 3 month period $ 561,000 $ 37,400 OPTION 10 1 Instagram Feed Mosaic (9 pictures) - For a 3 month period $1,683,000 $ 112,200 OPTION 11 2 Twitter Moments (1 every 15 days) 2 commercial mentions in the Twitter Moment every 4 editorial pictures $ 25,431 $ 1,695 OPTION 12 4 Pictures on Instagram Stories in 1 month (1 per week) each picture stays visible for 3 days each week 1 Animated GIF Faceboook Post 2 Animated GIFs Twitter Posts $ 139,145 $ 9,276 OPTION 13 4 Animated GIF Instagram Stories GIF during 1 month (1 per week) each picture stays visible for 3 days each week 1 Animated GIF Faceboook Post 2 Animated GIFs Twitter Posts $ 153,060 $ 10,204 OPTION 14 (Doesn’t include production) 4 Cinemagraph Instagram Stories during 1 month (1 per week) each picture stays visible for 3 days each week 1 Cinemagraph Faceboook Post 2 CinemagraphTwitter Posts $ 208,718 $ 13,915 OPTION 15 4 Dark Post Vertical Videos on Instagram Stories during 1 month (1 per week), each picture stays $ 250,461 $ 16,697 OPTION 16 Facebook Infographic Sponsorship $ 112,172 $ 7,478 OPTION 17 (Doesn’t include production) 1 Facebook Illustration Post 2 Twitter Illustration Posts $ 106,406 $ 7,094 OPTION 18 (Doesn’t include production) 1 Facebook Illustration Post 2 Twitter Illustration Posts 1 Instagram Stories Post $ 128,051 $ 8,537

Latin America: For local rates please contact a sales executive. Photo: Giampaolo Sgura. BOOKING REQUIREMENTS

Any client that requires advertising services should contact the sales executive and sign the contract and/or corresponding insertion order in which the contract terms and conditions are specified.

The prices and rates indicated in this document, as well as the exchange rate, are reference prices and may be subject to change without prior notice. The total amount indicated in the contract and/or insertion order will reflect the rate at the time of purchase. If you need further information contact your sales executive. Photo: Stas Komarovki. TERMS and conditions

Anyone who may require the publication of advertising spaces, must contact the sales Condé Nast de México, S.A. de C.V., editor of the magazines “Vogue”, “Glamor”, “GQ”, “Vanity executive and sign the corresponding Contract and/or Insertion Order where the contractual Fair”, “Architectural Digest”, informs its customers, suppliers and the general public, that: terms and conditions are specified. Published rates may be modified without prior notice, reason for which the price indicated in the Contract and/or each of the Insertion Orders Any type of promotion, invitation to events, invitation to be part of an article, or any type of must be paid in full. communication in relation to our media, is always carried out by Condé Nast de México, S.A. of C.V. directly through its official channels, and never through third parties. Condé Nast de México, S.A. de C.V., will not be held responsible for the content of advertisements nor for inquiring if advertising materials abide by any applicable laws and Likewise, they are informed that the official channels are solely and exclusively those corresponding regulations at the moment of its publication or not. The agency and/or advertiser and/or any to the domains, admexico.mx, vogue.mx, gq.com.mx, glamour.mx, vanityfair.mx, condenast.com. third party, that contract the publication of advertising spaces, are obligated to comply with mx, condenastamericas.com or letters sent by correspondence, only to our subscribers, as well as applicable legislation, and in any case of complaints or accusations regarding it, must agree those releases published on our official websites. to defend and hold harmless Condé Nast de México, S.A. de C.V. and to cover any expenses or fines that may come from it. Condé Nast de México, S.A. of C.V., responsible for the personal data of its clients, users and subscribers, never shares such data with third parties; the personal data are treated according to Condé Nast de México, S.A. de C.V., reserves the right to its absolute discretion of our privacy notice, which can be consulted at: http://www.condenastmexico-latam.com/aviso-de- suspending or not publishing any publication if the advertising material doesn’t comply with privacidad/, in strict compliance with the respective laws. applicable legal orders, and/or if its content is offensive to its readers, contrary to morality and/or good customs, and/or its own interests, and will not be held responsible. For the foregoing, Condé Nast de México, S.A. of C.V. disclaims any type of communication that is sent by third parties outside our editorial group through unofficial channels. If you have any questions or concerns, please contact us at the following address: [email protected] LET US TELL YOUR STORY! You want to know more? Coffee is on us.