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Bjorn Iooss. More Than 100 Years of History and Presence in 28 Markets

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Bjorn Iooss. More Than 100 Years of History and Presence in 28 Markets MEDIA KIT2019 Photo: Bjorn Iooss. More than 100 years of history and presence in 28 markets Condé Nast is the most important publishing group in the world. In Mexico and Latin America it counts with a portfolio of brands including: Architectural Digest, Glamour, GQ, Vogue and Vanity Fair in Mexico and Latin America. With high standard of quality, Condé Nast has become an opinion leader before its audience, reaching more than 270 million consumers, having 26% more influential power than Google and Facebook in the purchase intention. Our goal is to connect readers with products and brand experiences through high, authentic and influential content for those who look for inspiration. Excellence, innovation, exclusivity and passion mark our values. Photo: Giampaolo Sgura. Source: Media Post, 2018. Think with Google, 2018. Condé Nast, 2018. THE POWER OF PURCHASE IS PRINT DIGITAL Magazines are an important force of reference for audiences, especially for their ability to intervene in the consumers purchasing decisions. Studies indicate that the consideration phase is the stage of the purchase cycle in which people invest the most time. 69% of readers pay more According to surveys conducted 40% of readers spend an average of $2.68 USD and $5.26 attention to advertisements when in Mexico, 84% of people they come from sources they read magazines on a regular USD per month in magazines, know and trust. After advertising while spend between basis, of which 47% do so to 42% $5.31 USD and $10.52 USD exposure, 34% search for the get information and 23% to advertiser’s website and 33% entertain themselves. in the same period. look for more information about the products. Source: Q Factor, 2015. Condé Nast, 2018. Merca 2.0, 2017. Photos: Giampaolo Sgura and Chris Colls. Photos: Giampaolo Sgura MULTIPLATFORM PORTFOLIO A WORLD OF POSSIBILITIES COMMUNICATION MAGAZINES SUPPLEMENTS PHOTOGRAPHY COMMUNITIES Photo: Chris Colls. Photo: EXPERIENCES DIGITAL EVENTS SOCIAL MEDIA WHITE LABEL VIDEO BRANDED CONTENT WEBSITES CUSTOMER EXPERIENCES Sgura. Giampaolo Photo: DATA Photo: Pedro Lollet. Pedro Photo: UNIVERSE VOGUE THE MOST famous publishing brand of all time. Founded in 1892, Vogue has crossed world borders to become not only an icon of pop culture but also the Fashion Bible of all regions to which it belongs. A title with authority and style that serves as a barometer of culture, fashion, beauty, luxury, lifestyle and the digital universe. With its exquisite and careful styling, it offers unique and relevant content for the reader. Photo: Paola Kudacki. Photo: Paola EDITORIAL DIRECTION THE FACE behind fashion Karla Martinez de Salas Having graduated in Marketing and Business Administration from the University of Arizona, she began her career in 2001 at Vogue US as an assistant, becoming in 2002, Fashion Associate Editor collaborating with editors like Grace Coddington, Tonne Goodman, Camilla Nickerson and Phyllis Posnick. From 2005 to 2010 she was the Fashion Director of The New York Times magazine, where she learned not only from the fashion industry, but also from the richness of interior design, art and travel. Subsequently, she took the fashion direction of Interview magazine where, for a year, she specialized in photography and design to become Fashion and Accessories Director of W Magazine in 2011. In 2015, Karla Martínez de Salas moved to Mexico City with her family and, in June 2016, she was named Editor-in-Chief of Vogue Mexico and Latin America. Since then, Vogue has been stronger than ever presenting magnificent and exclusive productions of fashion and beauty, establishing in turn new alliances in the market. She has been included in The Business of Fashion US list of the 500 leaders of international fashion. Under her direction Vogue Mexico and Latin America has been awarded as best editorial content by Mexico’s Fashion Digital Awards. Member of Project Paz, a non-profit organization based in New York, Karla Martinez de Salas has worked with great personalities like: Patrick Demarchelier, Kim Kardashian, Salma Hayek, Alex White, Annie Christensen, Edward Enninful, Marie Amelie Sauve, Melanie Ward, Olivier Rizzo, Stefano Tonchi, Steven Pan, Tim Walker and Virginia Smith, among others.The Editor- in-Chief for Vogue Mexico and Latin America reflects her extensive editorial knowledge on all of the brands’ platforms and continues to consolidate and Photo: Ana Hop. enrich the presence of the fashion bible in our region. VOGUE MULTIPLATFORM AUDIENCE UNIQUE USERS 2,080,000 FOLLOWERS 4,995,377 READERS 1,177,305 TOTAL 8,252,682 Leadership 43%* advertising share in female magazines Photo: Trent McGinn. Photo: Trent Source: Google Analytics Premium, Tailtarget, 2018 + social network monitoring during June 2018. *Readership determined based on circulation including export copies in Miami (IVM+ IPSOS). Advertising pages in interior design magazines, from January to December 2016. Competitive set: Elle and Harper’s Bazaar. MEXICO 364,891 Photo: Matthew Kristall. CARIBBEAN 51,473 CENTRAL AMERICA 93,036 COLOMBIA 307,248 PERU 99,809 CHILE 116,813 ARGENTINA TOTAL 126,964 READERSHIP MEXICO 364,891 1,177,304 Latin America 812,413 * Readership determined based on circulation including export copies in Miami (IVM+ IPSOS). VOGUE MULTIPLATFORM VOGUE PRINT AUDIENCE Profile 34% 25-34 years old 26% 35-44 years old of the readers 51% are SINGLE have a college 96% DEGREE like to be on the 46% forefront of TRENDS consider having Photo: David Schulze. Photo: David 79% their own STYLE Source: General Media Survey Executives 2016, Ipsos Mexico. People that have read the magazine during the past 6 months. VOGUE MULTIPLATFORM VOGUE PRINT AUDIENCE Profile think it’s worth paying more 53% for BRANDED CLOTHING CONSULT before buying 79% luxury products of our audience 58% ARE LOYAL to brands Photo: Chris Colls. THE VOGUE READER AMONG THE FAVORITE 98% purchase luxury items LOVES SHOPPING: RECREATIONAL ACTIVITIES 44% correspond to accesories 98% go shopping WE HAVE: 97% have their own cars 51% do so in department stores Going to the beauty salon (99%) 87% live in their own homes 78% in boutiques Reading books (93%) 73% like to go for drinks 44% online Exercising (76%) 97% have bought some insurance Visiting museums (88%) Going to concerts (85%) Photo: David Schulze. Photo: David Source: General Media Survey Executives 2016, Ipsos Mexico. People that have read the magazine during the past 6 months. VOGUE MULTIPLATFORM VOGUE DIGITAL AUDIENCE Profile 9% 41% 25% 12% SESSIONS 18-24 25-34 35-44 45-54 AGE / YEARS VOGUE.MX UNIQUE USERS SESSIONS PAGES VIEWS 2,576,342 4,154,632 21,940,707 Photo: Pedro Lollet. Pedro Photo: Source: Google Analytics Premium 2018, TAILTARGET 2018. VOGUE VOGUE MULTIPLATFORM DIGITAL AUDIENCE Profile ALWAYS INFORMED: SHOPPING SUPPORTER: VOGUE ADORES LATIN AMERICA: 90% read news 23% of our users can’t stop buying 45% clothes, accesories and shoes likes visiting new places 27% travel for the sake of shopping, Latin America being their number one destination Photo: Giampaolo Sgura. Giampaolo Photo: Photo: An An Photo: Le. THE KITCHEN IS A HOT SPOT: MOVIE FANS: 58% 67% have a thing loves a good film Photo: Daniel Clavero. Daniel Photo: for cooking BEING FIT IS EVERYTHING: and creating Alexi Photo: Lubomirski. new meals NEVER LOOSING CONNECTION: 33% Kristall. Matthew Photo: are interested in health and sports 35% of the people who visit Vogue, buy the latest gadgets Source: Google Analytics Premium 2018, TAILTARGET 2018. SELECT SUBSCRIBERS 81% OF OUR Vogue SUBSCRIBERS are women. Medical offices:30.82% CONTROLLED VIP airport lounges: 24.82% CIRCULATION: Hotels: 12.81% Beauty salons: 7.49% Airlines (flights on board): 5.98% Restaurants: 4.49% Photo: Alberto Zanetti. Sports clubs: 3.72% Barbershops: 2.19% Real estate: 40% Executive clubs: 2.09% COMPOSITION OF Hotels: 28% Boutiques: 1.73% BULK COPIES SOLD: Boutiques: 13% Hospitals: 1.52% Beauty salons: 8% Banking reception areas: 1.57% Clinics: 7% Universities: 0.40% Others: 3% Corporates: 0.21% Furniture stores: 0.17% 7. JULY NEW FACES THAT PROMISE Editorial JANUARY 1. NEW BEGGININGS COLOMBIA SPECIAL CALENDAR 8. AUGUST 2. FEBRUARY PRE-FALL HOLLYWOOD: LOVE MISS VOGUE AND PASION ON FILM CONO SUR SPECIAL 9. SEPTEMBER FASHION ISSUE/ 3. MARCH JEWELRY SPECIAL FASHION CELEBRATION TEXAS SPECIAL L VOGUE NOVIAS SUPPLEMENT Photo: Chris Colls. 10. OCTOBER JEWELRY SPECIAL 20 th anniversary 4. APRIL 11. NOVEMBER SUSTAINABLE SPRING APPOINTMENT WITH LUXURY BEAUTY SPECIAL BEAUTY SPECIAL HOTELS SPECIAL 5. MAY ART BASEL SPECIAL THE POWER OF THE LATIN MOTHER VOGUE HOMBRE SUPPLEMENT MOTHER’S DAY SPECIAL 12. DECEMBER 6. JUNE THE GREAT CELEBRATION VACATION ISSUE VOGUE TRAVEL MIAMI SPECIAL & SHOPS GUIDE SUPPLEMENT VOGUE HOMBRE SUPPLEMENT VOGUE NIÑOS Photo: Giampolo Sgura. Photo: Bjorn Iooss. VOGUE SUPPLEMENTS VOGUE Vogue VOGUE Vogue Travel & NOVIAS Hombre NIÑOS Shops Guide MARCH Gordo. Photo: Xavi JUNE / OCTOBER Photo: Giampaolo Sgura. DECEMBER Photo: Anna Palma. DECEMBER Pan. Photo: Steve The supplement that gathers the best options The benchmark in fashion turns its glance The world of the little ones through style. Traveling is the closest thing to freedom. for the big day. In the same place, the best and presents, twice a year, the proposals that Advice, news and everything that parents Vogue brings you the best destinations, ideas come together to make a wedding pure mark the trends in lifestyle and male fashion. should know for a childhood full of fashion hotels, shops, and everything that should be Vogue style. From dresses, banquets,
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