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Emma Wilkinson SEEN on SCREEN The international screen tourism conference Wifi Network: IFRU17 London Password: mediatheque ©VisitBritain/Colin Roberts 24 November 2016 GREAT BRITAIN. HOME OF AMAZING MOMENTS. SEEN on SCREEN Glenfinnan Viaduct, The Highlands, Scotland. visitbritain.com #OMGB-FILM-TOURISM-AD-210x148.indd 1 27/10/2016 12:31 Welcome Welcome from Film London from VisitBritain London’s filmmakers have brought to life some About Film London Films and TV are powerful motivators for About VisitBritain of the world’s greatest fictional characters. Our travel. With more than a third of all potential streets, skylines and scenery have starred on Film London is the capital’s screen visitors to Britain wanting to visit places As the national tourism agency big and small screens alike, from James Bond industries agency. We connect ideas, they have seen in movies or on TV, the links – a non-departmental public body hurtling through action-packed chase scenes talent and finance to develop a between film and tourism are potent ones. funded by the Department for and Sherlock Holmes outwitting villainous pioneering creative culture in the Culture, Media & Sport (DCMS), masterminds to Harry Potter on his way to city that delivers success in film, TV, For more than a decade VisitBritain has been VisitBritain/VisitEngland plays a Hogwarts from platform 9¾ and Notting Hill’s animation, games and beyond. We promoting Britain to the world through film, unique role in building England’s famous blue door. work to sustain, promote and develop most recently as part of the UK Government’s tourism product, raising Britain’s London as a global content production GREAT Britain campaign. profile worldwide, increasing the Much as the capital’s history, dynamism and hub, support the development of the volume and value of tourism unique cultural mix have inspired spellbinding city’s new and emerging filmmaking We have collaborated on The BFG, Spectre, exports and developing England films and TV shows, so these productions talent and invest in a diverse and rich Skyfall, Paddington, Sherlock Holmes and The Da and Britain’s visitor economy. have led visitors from all over the world to film culture. Funded by the Mayor Vinci Code to name a few, working with major spend time in our city, exploring what it has of London and the National Lottery studios including Warner Bros., StudioCanal to offer and following in the footsteps of their through the BFI, we also receive and Sony Pictures. We have worked with favourite characters. support from Arts Council England, local screen commissions and international Creative Skillset and the Heritage consumer brand partners, shining the spotlight We, of course, are not the only ones to notice Lottery Fund. on destinations seen in films and promoting this correlation, and today you’ll hear screen filming locations across Britain through our agencies, tourist boards, marketeers and tech global marketing campaigns and networks. gurus from all over Europe explaining what they’ve learned, how they’ve forged innovative The success of British period TV drama partnerships and how their organisations have and adaptations of classic novels have also benefitted from screen tourism. I’m delighted delivered a real boost in visitor numbers to that we have producer Andy Harries opening buildings used as film locations, and showcased today’s event, and I’m sure his latest success less explored destinations. story – The Crown, for Netflix – will serve as a perfect example of the screen’s power to A record 36m international visits were attract visitors from all over the globe. made to our shores last year with visitors spending more than £22bn. We look forward Whether you’re here representing a film to continuing to work with the industry to distributor, a TV company, a tour operator or promote destination Britain to the world a nation, Seen on Screen will provide some through film and TV, driving growth from invaluable food for thought. I hope that what tourism across our nations and regions. you hear today inspires you, and helps your own endeavours when it comes to tapping into the economic benefits of screen tourism and a global appetite for entertainment that shows no sign of abating. Adrian Wootton Sally Balcombe Chief Executive Chief Executive Film London and the VisitBritain/VisitEngland British Film Commission #seenonscreen Keynote Building campaigns Andy Harries, Left Bank Pictures Star Wars: The Force Awakens filming location © StoryTravelers © filming location Star Wars Wars Star © Alex Bailey and Netflix Bailey © Alex The Crown The Crown from viewed Little Skellig, High-end TV drama is booming, with VOD platforms clocking up huge audience How can you make the most of a cultural phenomenon dropping in on your figures across the globe. Early this month, we saw the first series of Netflix’s £100m location? When the makers of Star Wars: The Force Awakens required a striking series The Crown go live, proving a hit with audiences both in the UK and further backdrop for Luke Skywalker’s dramatic re-introduction into the franchise, Ireland’s afield. Join us to launch the conference with a keynote address from Andy Harries, County Kerry proved a pitch-perfect location. Tourism Ireland will present the producer of Wallander and The Crown, as he explores his location selection process successful campaign they ran in conjunction with Star Wars: The Force Awakens in and the impact of showcasing these places on screen. 2015 and explore how they branded Ireland as a Star Wars location. Andy Harries Emma Gorman Left Bank Pictures www.leftbankpictures.co.uk Tourism Ireland www.ireland.com Chief Executive and Producer @LeftBankPics Digital Campaigns Manager [email protected] @GoToIrelandGB #seenonscreen Behind the scenes Suzy Faulkner (Chair) VisitBritain www.visitbritain.com Developing screen tourism products Head of Product Development [email protected] & Distribution Rosemary Lightbody Northern Ireland Tourism Board www.discovernorthernireland.com Head of Experience Development [email protected] @DiscoverNI Rocky Malatesta Puglia Promozione www.viaggiareinpuglia.it Consultant [email protected] @MalatestaRocky Tiia Öhman Fangirl Quest www.fangirlquest.com Photographer and Copywriter [email protected] @FangirlQuest © Fangirl Quest © Fangirl Screen tourism products can enable fans to immerse themselves in the worlds of their favourite productions. In this session, we’ll hear from a panel of regional Mikael Svensson commissioners, tourist boards and product developers who’ve created successful screen tourism products, from Nordic noir The Bridge tours in Malmö to Game of Southern Sweden Film Commission/ www.filmiskane.se Thrones activities in Northern Ireland and Fangirl Quest’s filming location-themed Film i Skåne [email protected] travel blog. They will be discussing the inspirations and creative processes behind Certified Film Commissioner @TheSwedishMoose the products and attractions they have produced. Satu Walden Fangirl Quest www.fangirlquest.com Travel Manager and Copywriter [email protected] @FangirlQuest #seenonscreen Bollywood in Europe Navneet Bali MEININGER Hotels www.coxandkings.co.uk Capitalising on the growing Indian market Chairman @coxandkingsUK (representing Cox & Kings) David Shepheard (Intro) Film London www.filmlondon.org.uk Senior Inward Investment Manager [email protected] @Film_London Jenni Steele VisitScotland www.visitscotland.com Film & Creative Industries Manager [email protected] @visitscotland © Fox Tired of looking for the perfect location? Ae Dil Hai Mushkil Ae Shoot in Austria and How can the screen tourism industry tap into the booming Indian market? This get a 25% cash session will cover the power of Bollywood in attracting tourists to visit Europe. Presentations will cover various opportunities for making the most of the footfall rebate! „Casanova Variations“ AMOUR FOU Vienna generated by Indian cinema productions in European destinations, featuring VisitScotland’s campaign-driven Bollywood map and an overview from travel company Cox & Kings. www.filmindustrysupportaustria.com #seenonscreen bezahlte Anzeige Developing visitor experiences Being creative with creative assets Film i Skåne presents: (former Oresund Film Commission) What challenges do laws surrounding intellectual property pose for the screen tourism industry? What role can new technologies play in helping you develop exciting and multi-layered visitor experiences? Learn about unique and innovative ways to capitalise on productions shooting at your destination – without getting yourself into legal hot water – from law firm Harbottle & Lewis, creative media agency Feref and technology giant Google. CURIOUS ...about filming in Southern Sweden? Visit filmiskane.se/ssfc for more information Peter Armstrong Harbottle & Lewis LLP www.harbottle.com Partner [email protected] Graham Hawkey-Smith Feref www.feref.com CEO [email protected] @FerefSoho Edward Lines Google www.google.com Industry Manager [email protected] @edlines #seenonscreen Mixed realities Anja Hartung Sfyrla Visit Denmark www.visitdenmark.com From fiction to screen Head of Business Development [email protected] @visitdenmark Petra Rundqvist Ystad Municipality www.filmiystad.se Film Strategist [email protected] @Ystadskommun Emma Wilkinson VisitBritain www.visitbritain.com Brand Partnerships Manager [email protected] @visitbritainbiz © Left Bank Pictures
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