DOCSLIB.ORG

OECD Tourism Trends and Policies 2018 OECD Tourism Trends and Policies 2018 Policies and Trends Tourism OECD

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
OECD Tourism Trends and Policies 2018 OECD Tourism Trends and Policies 2018 Policies and Trends Tourism OECD OECD Tourism Trends and Policies 2018 OECD Tourism Trends and Policies 2018 OECD Tourism Trends and Policies 2018 This work is published under the responsibility of the Secretary-General of the OECD. The opinions expressed and arguments employed herein do not necessarily reflect the official views of OECD member countries. This document, as well as any data and any map included herein, are without prejudice to the status of or sovereignty over any territory, to the delimitation of international frontiers and boundaries and to the name of any territory, city or area. Please cite this publication as: OECD (2018), OECD Tourism Trends and Policies 2018, OECD Publishing, Paris. http://dx.doi.org/10.1787/tour-2018-en ISBN 978-92-64-28738-9 (print) ISBN 978-92-64-28739-6 (PDF) ISBN 978-92-64-28740-2 (epub) Series: OECD Tourism Trends and Policies ISSN 2076-7765 (print) ISSN 2076-7773 (online) The statistical data for Israel are supplied by and under the responsibility of the relevant Israeli authorities. The use of such data by the OECD is without prejudice to the status of the Golan Heights, East Jerusalem and Israeli settlements in the West Bank under the terms of international law. Photo credits: Cover © vectomart/Shutterstock.com; © saref/Shutterstock.com. Corrigenda to OECD publications may be found on line at: www.oecd.org/about/publishing/corrigenda.htm. © OECD 2018 You can copy, download or print OECD content for your own use, and you can include excerpts from OECD publications, databases and multimedia products in your own documents, presentations, blogs, websites and teaching materials, provided that suitable acknowledgment of the source and copyright owner is given. All requests for public or commercial use and translation rights should be submitted to [email protected]. Requests for permission to photocopy portions of this material for public or commercial use shall be addressed directly to the Copyright Clearance Center (CCC) at [email protected] or the Centre français d’exploitation du droit de copie (CFC) at [email protected]. FOREWORD Foreword Tourism is one of the largest and fastest growing sectors in the world economy. It plays a key role in job creation, export revenue and domestic value added, and directly contributes, on average, 4.2% of GDP, 6.9% of employment and 21.7% of service exports in OECD countries. Globally, international tourist arrivals grew to over 1.2 billion in 2016, with arrivals to OECD countries accounting for just over half and matching the global growth rate of 3.9% as compared to 2015. OECD Tourism Trends and Policies 2018 focuses on key policy and governance reforms in tourism and provides a global perspective with the inclusion of 49 OECD and partner countries. As always, it is a rich source of data on domestic, inbound and outbound tourism, and on the size of the tourism economy, and provides a clear picture of new policies designed to improve destination competitiveness. With the tourism economy evolving rapidly, major long-term trends, such as changing demographics, evolving demand, digitalisation, and climate change, present new opportunities and challenges. As such, OECD Tourism Trends and Policies 2018 explores the impacts and relevance of megatrends for tourism to 2040. It underlines the need for countries to develop strategic approaches to adapt in an increasingly dynamic environment, as well as modernise regulatory and legislative frameworks, building on broad stakeholder engagement and taking account of new and innovative business approaches to service delivery. This report also examines the need for a shift to investment and financing practices that better support sustainable tourism development. It particularly highlights that governments can promote investment and financing for sustainable tourism development by encouraging the uptake of green financing instruments, and by incorporating environmental and sustainability criteria into public financing and investment supports. Policies are also needed to better co-ordinate actions across government, and encourage more responsible business practices through the integration of environmental and social criteria into tourism policies and programmes. It is therefore essential that government, industry and civil society collaborate in order to take work forward in these areas. Many of these policy issues were discussed at the 2017 OECD High Level Meeting on Tourism, where 45 member countries and partner economies endorsed the Policy Statement, Tourism Policies for Sustainable and Inclusive Growth. The Policy Statement recognises that tourism has an important role to play in the transition to a green economy and that an in-depth analysis of megatrends can help policymakers to bring currently unforeseen and emerging issues onto the strategic policy agenda. It highlights that a shift to more coherent and comprehensive approaches to tourism policy development will help reframe tourism growth to better spread the benefits, address inequalities, and improve the resilience of economies. OECD TOURISM TRENDS AND POLICIES 2018 © OECD 2018 3 FOREWORD I would like to thank the OECD Tourism Committee for their work in preparing OECD Tourism Trends and Policies 2018, in partnership with the European Union. This publication remains an international reference and benchmark on how effectively countries are supporting sustainable and inclusive tourism growth. Angel Gurría OECD Secretary-General 4 OECD TOURISM TRENDS AND POLICIES 2018 © OECD 2018 ACKNOWLEDGEMENTS Acknowledgements This report presents the 2018 edition of the OECD TourismTrends and Policies publication. It is prepared by the OECD Centre for Entrepreneurship, SMEs, Regions and Cities (CFE), led by Lamia Kamal-Chaoui, Director. OECD Tourism Trends and Policies 2018 highlights good practices and key policy and governance reforms in tourism, providing a global perspective with the inclusion of 49 OECD and partner countries. The report is part of the programme of work of the OECD Tourism Committee, and is undertaken with the cooperation of the European Union.* It is a rich source of data on domestic, inbound and outbound tourism, and on the size of the tourism economy, and provides a clear picture of new policies designed to improve destination competitiveness. The report benefitted from significant contributions, feedback and guidance from policy makers and statisticians from OECD member countries and partner economies. It also benefited from contributions and feedback from industry associations and inter- governmental organisations, including the Alliance for Excellency in Tourism (EXCELTUR), European Tourism Association (ETOA), European Travel Commission (ETC), International Air Transport Association (IATA), International Federation on Ageing (IFA), International Union of Railways (UIC), UN Educational, Scientific and Cultural Organization (UNESCO), UN Environment, and UN World Tourism Organization (UNWTO). The report was coordinated and edited by Peter Haxton, Policy Analyst, under the supervision of Alain Dupeyras, Head of the Regional Development and Tourism Division (CFE). He was supported by Jane Stacey, Head of the Tourism Unit, and Taekyeong Jung, Policy Analyst, who undertook substantial drafting and editing. Laetitia Reille, Statistician, managed the statistical database and developed country statistical profiles and synthesis tables. Anna Bolengo, Junior Consultant, assisted with the coordination of written inputs from a variety of sources, and Charity Kome provided administrative support. The statistical component of the report is available via the OECD’s statistical online platform – OECD.Stat. External experts who drafted material included Richard Denman, Jackie Denman and Chris Evans, from The Tourism Company (Chapter 1 and country profiles). Chapter 2 was drafted by Sunil Johal, Jordann Thirgood, and Sara Ditta (Mowat Centre), with significant inputs from the Secretariat. Chapter 3 was drafted by Virginia Robano, with significant inputs from the Secretariat. In addition, the report benefitted from contributions and feedback provided by OECD colleagues in the Development Centre, Strategic Foresight Unit, the International Transport Forum, Directorate for Financial and Enterprise Affairs, and CFE. * This document was produced with the financial assistance of the European Union. The views expressed herein can in no way be taken to reflect the official opinion of the European Union. OECD TOURISM TRENDS AND POLICIES 2018 © OECD 2018 5 TABLE OF CONTENTS Table of contents Policy statement – tourism policies for sustainable and inclusive growth.......... 11 Reader’s guide ............................................................. 15 Executive summary ......................................................... 21 Part I Active policies for tourism Chapter 1. Tourism trends and policy priorities ................................. 25 Recent trends........................................................... 26 Governance, funding and strategic development ............................ 33 Development and marketing of distinctive products and destinations .......... 44 Supporting a competitive, sustainable, and inclusive tourism industry ......... 50 References ............................................................. 60 Chapter 2. Megatrends shaping the future of tourism ............................ 61 Overview of global megatrends ........................................... 63 Megatrends transforming tourism ......................................... 64 Preparing for megatrends
Load more

Recommended publications
  • CHOVÁNÍ SPOTŘEBITELŮ VE SDÍLENÉ EKONOMICE V KONTEXTU ROZVOJE CESTOVNÍHO RUCHU Consumer Behaviour in the Sharing Economy in the Context of Tourism Development
    Masarykova univerzita Ekonomicko-správní fakulta Studijní program: Regionální rozvoj CHOVÁNÍ SPOTŘEBITELŮ VE SDÍLENÉ EKONOMICE V KONTEXTU ROZVOJE CESTOVNÍHO RUCHU Consumer behaviour in the sharing economy in the context of tourism development Diplomová práce Vedoucí diplomové práce: Autor: Ing. Markéta NOVOTNÁ, Ph.D. Bc. Iveta ŠULCOVÁ Brno, 2020 Jméno a příjmení autora: Bc. Iveta Šulcová Název diplomové práce: Chování spotřebitelů ve sdílené ekonomice v kontextu rozvoje cestovního ruchu Název práce v angličtině: Consumer behaviour in the sharing economy in the context of tourism development Katedra: regionální ekonomie a správy Vedoucí diplomové práce: Ing. Markéta Novotná, Ph.D. Rok obhajoby: 2020 Anotace Diplomová práce se věnuje jednomu z aktuálních výzkumných témat, kterým je dynamicky se rozvíjející fenomén sdílené ekonomiky. Cílem práce je identifikovat chování spotřebitelů ve sdílené ekonomice a vyhodnotit potenciální dopady na cestovní ruch. Teoretická část práce předkládá souhrn dosavadních domácích i zahraničních poznatků souvisejících s touto problematikou. Praktická část práce seznamuje s výsledky vlastního výzkumu, pro který byla zvolena metoda dotazníkového šetření. V závěru dochází ke zhodnocení získaných výsledků a k formulování vlastních doporučení. Annotation The diploma thesis deals with one of the contemporary research topics which is a dynamically developing phenomena of the sharing economy. The goal is to identify consumer behaviour in the sharing economy and to evaluate its potential impacts to the tourism. The theoretical part delivers a summary of existing domestic and foreign knowledge connected to these problematics. The practical part apprises with the outcome of own research, for which a questionnaire survey method was chosen. At the end, acquired results are evaluated and own recommendations are formed.
    [Show full text]
  • French Market and Trade Profile
    Market and Trade Profile: France April 2021 Destination Bristol ©Gary Newman Overview • ‘Chapter 1: Inbound market statistics’ provides insights on key statistics about French travellers, where they are going, and who they are. It also takes a look at Britain as a destination and its competitive set. • ‘Chapter 2: Experiences and perceptions’ features details about what visitors from France are likely to do in the UK, how they felt during their visit to the UK, and whether they would recommend a stay there to their acquaintances. Perceptions of Britain held by the French in general are also highlighted. • ‘Chapter 3: Understanding the market’ takes a close look at consumer trends in France, and the booking, planning and further travel behaviour of this source market. Some details on how to best reach French consumers are indicated, too. • ‘Chapter 4: Access and travel trade’ shows how people from France travel to the UK, how to best cater for their needs and wants during their stay, and gives insights into the French travel trade. Further ways of working with VisitBritain and other useful research resources are pointed out in the appendix. Please note that most of this report refers to the market conditions for travel from France to the UK prior to the COVID-19 pandemic and gives some insight on changes which have resulted from the crisis. An international recovery sentiment tracking survey is available here: visitbritain.org/inbound-covid-19-sentiment-tracker. Contents Chapter 1: Market statistics Chapter 4: Access and Travel Trade 1.1
    [Show full text]
  • News from France 03.10
    http://www.ambafrance-us.org http://www.france.diplomatie.gouv.fr VOL. 03.10 SEPTEMBER 24, 2003 A review of news and trends in France France and Germany Unite to Boost Growth INSIDE The “More Growth in Europe” initiative includes 10 major infrastructure and 2 L’événement 10 Years of Eurocorps research projects designed to accelerate economic growth 3 France-Amérique 9/11 Commemorations RESIDENT links will be built between Profil JACQUES CHIRAC France's high speed TGV 4 and Chancellor Gerhard rail network and Studying in France Schroeder, accompanied Germany's ICE railways. 5 Économie Pby their foreign ministers and Another priority is to Vivendi and NBC other key cabinet members, develop sophisticated gathered on September 18 at the computer applications for 6 Société Berlin chancellery for the 81st air, rail, maritime and Cracking Down on Franco-German Summit. These road transportation. Last Teen Smoking talks are part of a planned series but not least, More 7 Culture of joint cabinet meetings agreed Growth in Europe 9/11 in French earlier this year to seal forty years includes three environ- Literature of Franco-German reconcilia- mental projects: increas- tion. The summit concluded ing the use of wind ener- 8 Chez nous with the adoption of a common gy, promoting the use of Triumph of The French and German cabinet members headed initiative, More Growth in alternative fuels and by President Chirac and Chancellor Schroeder. French Painting Europe, which lays the ground- zero-emission vehicles, (Berlin Chancellery, September 18) work for ten research and infra- and encouraging joint structure projects.
    [Show full text]
  • The Spread of Chinese Tourism in France, the Methodological Contribution Made by Tour-Operator’S Brochure
    Asia Tourism Forum 2016 – The 12th Biennial Conference of Hospitality and Tourism Industry in Asia (ATF-16) The spread of Chinese tourism in France, the methodological contribution made by Tour-Operator’s brochure Marine L’Hostis Université d’Angers ESO Angers Laboratory Nantes, France [email protected] Abstract—this paper aims at presenting the exploratory methodology the author used to identify her fieldwork location, and the first findings about the factors affecting Chinese tourist’s mobility in France. Keywords—Chinese tourism; France; spread of Chinese tourism I. INTRODUCTION At a time when it is becoming globally important, 2. What are the social, professional and political Chinese tourism would appear to be a real characteristics of these tourists, and can we relate opportunity for destinations such as France which their activities to such influences? are hoping to reap the economic benefits. 3. What is the relationship between these tourists Despite the clear interest expressed by tourism and the space they occupy? (Their mental professionals, the media and public bodies in representations and activities) attracting these clients, there have been few scientifically-grounded studies devoted to it. My approach necessitates the use of concepts coming from different social sciences. Indeed, even The geography-orientated thesis which I am if my thesis is attached to geography as a discipline, undertaking itself appears unprecedented, with I also rely upon concepts inspired by sociology and regard to both its subject-matter as well as its area of psychology, such as the tourism capital 1 and the study and organization. In the absence of any other affordance2.
    [Show full text]
  • Le Temps Des Copains: Youth and the Making of Modern France in the Era of Decolonization, 1958-1968
    LE TEMPS DES COPAINS: YOUTH AND THE MAKING OF MODERN FRANCE IN THE ERA OF DECOLONIZATION, 1958-1968 by DREW M. FEDORKA B.A. University of Central Florida, 2012 A thesis submitted in partial fulfillment of the requirements for the degree of Master of Arts in the Department of History in the College of Arts and Humanities at the University of Central Florida Orlando, Florida Spring Term 2015 Major Professor: Amelia H. Lyons © 2015 Drew M. Fedorka ii ABSTRACT This thesis examines the popular yé-yé phenomenon and its role in articulating a vision of modern France in the aftermath of decolonization. Yé-yé, a teen-oriented and music-based popular culture that flourished from roughly 1962-1966, was in a unique position to define what it meant to be young in 1960s France. I argue that the yé-yé popular culture, through its definition of youth, provided an important cultural channel through which to articulate a modern French identity after the Algerian War (1954-1962). Using a combination of advertisements, articles, and sanitized depictions of teenage pop singers, the yé-yé popular culture constructed an idealized vision of adolescence that coupled a technologically-savvy and consumer-oriented outlook with a distinctly conservative, apolitical, and inclusive social stance. It reflected France’s reorientation toward a particular technological and consumer modernity while simultaneously serving to obscure France’s recent colonial past and the dubious legacy of imperialism. To contextualize yé-yé, this thesis begins by examining the blousons noirs (black jackets) and the societal anxieties that surrounded them in the early Fifth Republic (1958-1962).
    [Show full text]
  • The Sharing Economy and Tourism
    Briefing January 2017 Tourism and the sharing economy SUMMARY Tourism services have traditionally been provided by businesses such as hotels, taxis or tour operators. Recently, a growing number of individuals are proposing to share temporarily with tourists what they own (for example their house or car) or what they do (for example meals or excursions). This type of sharing is referred to as the 'sharing economy'. It is not limited to tourism and can be found in many areas of social and economic activity, although tourism has been one of the sectors most impacted. Sharing goods and services between individuals is nothing new in itself. However, the development of the internet and, as a consequence, the creation of online platforms have made sharing easier than ever. In the past decade, many companies managing such platforms have emerged on the market. A well-known example is a platform on which people can book accommodation (Airbnb). The sharing economy has had a positive impact on tourism as well as a negative one. Its advocates think that it provides easy access to a wide range of services that are often of higher quality and more affordable than those provided by traditional business counterparts. Critics, on the other hand, claim that the sharing economy provides unfair competition, reduces job security, avoids taxes and poses a threat to safety, health and disability compliance standards. The response to the sharing economy remains fragmented in the EU. Some activities or aspects have been regulated at national, regional or local level. In June 2016, the European Commission published a communication on a European agenda for the collaborative economy, to offer some clarification on relevant EU rules and provide public authorities with policy guidance.
    [Show full text]
  • Tourism Ireland Marketing Plans
    All-island Tourism and Hospitality sectoral meeting on Brexit Niall Gibbons, CEO, Tourism Ireland Monday, 23 January, 2017 Global context The Great Britain market RedC research results GB Marketing Plan 2017 Conclusions and next steps 1.2bn +2% +12% TRIPS TRAVEL TO TRAVEL TO ABROAD EUROPE IRELAND WORTH +9% IRELAND’S $1.4tn MARKET SHARE #5 IN WORLD 2016 €5.4bn +10% Island of Ireland REVENUE 10.5m +11% VISITORS 263,000 jobs 2016 €4.7bn +10% Republic of REVENUE Ireland 9m +12% VISITORS 220,000 jobs Great Britain 2016 €1.5bn €1.1bn REVENUE ROI 4.9m 3.8m VISITORS ROI 7% Say they are less likely to holiday overseas 50% will spend less while on holiday 37% will reduce their holiday budget 26% will change their chosen accommodation type 25% will reduce their length of stay 18% say Brexit vote will influence holiday choice in next 12 months 17% will postpone a trip outside the UK Outbound travel from Great Britain to all destinations -2.5% 1.5m fewer overseas trips Reliance on GB Market GB as % of inbound visitors Northern Ireland 66 Rep of Ireland 42 Cyprus 36 Spain 22 Portugal 16 France 14 Belgium 14 Netherlands 13 Egypt 13 India 11 Greece 9 Australia 8 Italy 8 Denmark 8 Switzerland 7 Germany 7 UAE 7 Poland 7 Turkey 6 Sweden 6 USA 6 GB share for Ireland and Northern Ireland, UK for all other destinations Exchange rate implications Does the current exchange rate make you any more/less likely to visit Britain? Much more likely to visit Britain A little more likely to visit Britain No more likely to visit Britain A little less likely to visit Britain
    [Show full text]
  • A Review of the Policy Framework for Tourism Marketing and Promotion”, OECD Tourism Papers, 2017/01, OECD Publishing, Paris
    Please cite this paper as: OECD (2017), “A review of the policy framework for tourism marketing and promotion”, OECD Tourism Papers, 2017/01, OECD Publishing, Paris. http://dx.doi.org/10.1787/096d0ace-en OECD Tourism Papers 2017/01 A review of the policy framework for tourism marketing and promotion OECD Please cite this paper as: OECD (2017), “A review of the policy framework for tourism marketing and promotion”, OECD Tourism Papers, 2017/01, OECD Publishing, Paris. http://dx.doi.org/10.1787/096d0ace-en OECD Tourism Papers 2017/01 A review of the policy framework for tourism marketing and promotion OECD This policy paper is published under the responsibility of the Secretary-General of the OECD. The opinions expressed and the arguments employed herein do not necessarily reflect the official views of OECD countries. The publication of this document has been authorised by Lamia Kamal-Chaoui, Director, Centre for Entrepreneurship, SMEs, Local Development and Tourism. This document, as well as any [statistical] data and map included herein, are without prejudice to the status of or sovereignty over any territory, to the delimitation of international frontiers and boundaries and to the name of any territory, city or area. This document has been declassified on the responsibility of the Tourism Committee under the OECD reference number CFE/TOU(2016)3/FINAL. © OECD 2017 You can copy, download or print OECD content for your own use, and you can include excerpts from OECD publications, databases and multimedia products in your own documents, presentations, blogs, websites and teaching materials, provided that suitable acknowledgment of OECD as source and copyright owner is given.
    [Show full text]
  • Rethinking Tourism Models in the Platform Era of the Sharing Economy – Implications for Tourism Marketing and Management”, In: B
    Almeida-Santana, A., David-Negre, T., Moreno-Gil, S. and Coca-Stefaniak, J.A. (2022), “Rethinking tourism models in the platform era of the sharing economy – Implications for tourism marketing and management”, In: B. Taheri, R. Rahimi and D. Buhalis (eds.), The Sharing Economy: Perspectives, Opportunities and Challenges, London: Goodfellow Publ. ___________________________________________________________________________ Rethinking tourism models in the platform era of the sharing economy – Implications for tourism marketing and management Dr. Arminda Almeida-Santana University Institute of Tourism and Sustainable Economic Development (Tides) University of Las Palmas de Gran Canaria (ULPGC) Las Palmas de Gran Canaria (Spain) [email protected] Dr. Tatiana David-Negre University Institute of Tourism and Sustainable Economic Development (Tides) University of Las Palmas de Gran Canaria (ULPGC) Las Palmas de Gran Canaria (Spain) [email protected] Dr. Sergio Moreno-Gil University Institute of Tourism and Sustainable Economic Development (Tides) University of Las Palmas de Gran Canaria (ULPGC) Las Palmas de Gran Canaria (Spain) [email protected] Dr. J. Andres Coca-Stefaniak Marketing, Events and Tourism Department University of Greenwich Faculty of Business Park Row London SE10 9LS UK [email protected] Abstract Digital platforms and services have transformed the tourism ecosystem over the last few decades. In fact, these platforms have become direct competitors to traditional suppliers. The tourism sector has been able to adapt quickly to new technologies and the sharing economy has played a key role in this process. However, the term “sharing economy” remains contested and at times confusing for practitioners and academics alike. This chapter provides a better understanding of this concept.
    [Show full text]
  • Major European Rivers
    International conference Risks and Leisure Along major european rivers Conference center of Orléans 22 & 23 september 2005 organised by the Etablissement Public Loire as part of the european project « Freude am Fluss, enjoying life along the river » and as part of the Loire festival of Orléans 2005. International conference Risks and Leisure along major european rivers – September 2005 - 1 - International conference Risks and Leisure along major european rivers – September 2005 - 2 - By the time Europe of the peoples still largely remains to be built, what a more beautiful symbol than to share experiences between major european rivers. In the past, rivers were places for battles ; today they link cities and men of our " old " countries. Our modern society is crossed by contradictory aspirations : requirement of safety and comfort, desire of preserved nature and leisure. This conference organized by the Etablissement Public Loire, under the double sponsorship of the European project “Freude am Fluss”, whose general manager is the University of Nijmegen in the Netherlands, and the “Festival de Loire” in Orleans, fits perfectly in this context. The interest, the diversity and the quality of the contributions gathered in this file, obviously show that a new model of development is borned in Europe, which aims for better living along our rivers, balancing risks and leisure. Wishing you profitable exchanges, but also much " Freude ", at the edge of the Loire river, registered in the UNESCO world heritage ! Jean GERMAIN Chairman of Etablissement
    [Show full text]
  • Food and Drink Strategy 2018 – 2023 2 Fáilte Ireland | Food and Drink Strategy
    FOOD AND DRINK STRATEGY 2018 – 2023 2 FÁILTE IRELAND | FOOD AND DRINK STRATEGY FÁILTE IRELAND | FOOD AND DRINK STRATEGY 3 FOOD TOURISM DEVELOPMENT Statement of Strategy 2018 – 2023 EXECUTIVE SUMMARY 4 4 FOOD AND DRINK STRATEGY 32 1 INTRODUCTION 8 4.1 Overall aim 33 4.2 Key performance metrics 33 1.1 Why food tourism 9 4.3 Strategy review 33 1.2 Our ambition 10 1.3 Overall approach 10 5 INVESTMENT PRIORITIES 34 1.4 Building on the success of previous strategy 10 5.1 Insights and Innovation 35 1.5 Learning from leading food 5.2 Strengthening Ireland’s appeal 36 countries / regions 12 5.3 Driving industry capacity and performance 36 2 THE OPPORTUNITY 16 5.4 Delivering great visitor experiences 37 2.1 The target market 17 ORGANISING FOR SUCCESS: 2.2 The opportunity in numbers 18 HOW THE STRATEGY WILL BE 2.3 Developing and improving our DELIVERED 38 food experiences 19 2.4 Food and drink as an enhancement of Fáilte Ireland commitment 39 our experience brands 20 Top line Action Plan and Desired Outcomes 40 2.5 Innovations that can be leveraged 25 3 OUR FOOD AND DRINK – Appendix 1: Contributing Stakeholders 44 CHALLENGES AND STRENGTHS 26 Appendix 2: References 46 3.1 Overcoming prevailing perceptions 27 3.2 Weaknesses highlighted 28 3.3 The Brexit challenge 29 3.4 Irelands’ Strengths 30 3.5 Promoting and leveraging our assets 30 4 FÁILTE IRELAND | FOOD ANDSTRATEGY DRINK DOCUMENT STRATEGY EXECUTIVE SUMMARY Ireland has made significant strides in recent years in strengthening the breadth and quality of its food and drink offering.
    [Show full text]
  • SOAR (Situation & Outlook Analysis Report) December 2015
    Phoenix Park, Dublin SOAR (Situation & Outlook Analysis Report) December 2015 Summary Headlines Overseas visitors to Ireland for the January to October 2015 period increased by +13% when compared to the same period last year, according to the Central Statistics Office (CSO). Growth was seen from all market areas - Mainland Europe (+14%), Australia and Developing markets (+14%), North America (+13%) and Great Britain (+11%) This means it was the best ever January- October period on record to Ireland overall and +7% ahead of the previous peak in 2007. The Northern Ireland Statistics and Research Agency (NISRA) reports that total overseas visitors to Northern Ireland for the first half of 2015 grew by +7% when compared to the same period in 2014. Growth was driven by visitors from our main markets of GB (+5%), Mainland Europe (+14%), North America (+11%) and from Australia and Developing markets (+6%). According to Visit Belfast, the city is on track to deliver its most successful tourism year to date, with hotel occupancy, visitor interest and tourist enquiries all at record levels for the first half of 2015. Industry sentiment on the island of Ireland and among overseas trade partners has generally been very positive for the year. Tourism Ireland has consulted with industry and trade contacts at home and in overseas markets to monitor the likely implications for travel and tourism arising from the increased terrorist threats in the wake of the Paris attacks. While all express concern, there have been very few reported cancellations for the island and the consensus is that it is too soon to call the situation.
    [Show full text]