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Connectivity for Tourism the Peace Power of Travel

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Connectivity for Tourism the Peace Power of Travel ETCBULLETIN News from the European Travel Commission Summer 2016 CONTENTS About ETC 2 ETC Operations Groups 7-8 ETC research activities 10-11 • New chairs of Brazil and USA • The shopping traveller ETC advocacy 3-4 • 2016 journalism competition • Consumer trends and tourism • Schengen visa developments • ETC updates the retail and media • Long-haul travel barometer • Tourism for growth and jobs travel community in Canada and China ETC agenda 2016 12 ETC partnerships 5-6 ETC marketing activities 9 • One Belt One Road project • Latest trends in travel and tourism List of ETC member organisations 12 • STA Travel and Eurail Group • LGBT-welcoming tourism Contact details 12 The Peace Power of Travel Connectivity A message from the Chair of ETC Marketing Group, Elke Dens for Tourism Recent sad events have reminded us that it A statement from the ETC is essential human values that really lie at Vice-President, Leslie Vella the heart of travel. Travel stands for human understanding, tolerance, acceptance of After an being different, empathy, freedom and absence from gratitude. These are universal values. active ETC affairs of This is what my friend Luis d'Amore from around one and the International Institute for Peace a half years, I through Tourism taught me about the decided to world's largest industry. He believes that become more travel will be the world's first global peace closely involved once again, given industry and that every traveller is that, since January 2016, it has potentially an Ambassador for Peace. been Malta’s turn to serve on the organisation’s Board of Directors. Indeed, travel brings people together. It Following the Vice Presidential allows us to build relationships, to vacancy created by the departure of understand other cultures. Travellers are our Portuguese colleague, I among the most open and tolerant people. submitted my candidature for ETC Their frequent encounters with difference Vice President and would sincerely make them broad in their mind and positive like to thank the members who in their thinking. voted for me in such a strong show of support during the ETC General “Tourism was created as a way to foster Meeting #91 in Cyprus! peace and understanding”, says Taleb Rifai, Secretary General of UNWTO. Some take it My response to this faith which our a step further, like Nathan Lump, Chief members have shown in me will be Editor of Travel & Leisure, who recently an unwavering commitment to said that travel even works against the assist the Board of Directors, so purpose of radicalism and terrorism. The ably chaired by our President latter wants to close societies while travel / Shutterstock.com (c) muratart Photo Continued on page 6 does the opposite. Boundaries divide. Travel unites. Continued on page 9 ABOUT THE EUROPEAN TRAVEL COMMISSION What Is The European Travel Where Does ETC Operate? Commission? ETC currently promotes and markets the The European Travel Commission (ETC) is Europe – a never ending journey brand the non-profit organisation responsible for and the VisitEurope.com portal in four the promotion of Europe as a tourist major overseas markets: Brazil, Canada, destination in long-haul markets. China and the USA. ETC’s focus will shift gradually towards emerging markets in ETC’s mission is to strengthen the the coming years. sustainable development of Europe as a tourist destination and to increase The representatives of the European NTOs competitiveness, through knowledge operating in these markets join together to gathering and sharing amongst members form an ETC Operations Group (OG) and elect and lobbying, as well as by establishing a a Chairperson. They decide on a programme professional marketing platform for the of joint activities for the promotion of Europe successful promotion of member for the year ahead, propose a budget, and countries in overseas markets. Others: Iceland, Monaco, Montenegro, seek local industry support. Norway, San Marino, Serbia, Switzerland, Since When? Turkey. What Are ETC’s Activities? ETC was established in 1948 to promote ETC undertakes three basic activities: the importance of tourism in revitalising How Does ETC Function? consumer advertising, market research Europe’s economy after World War II. ETC has its headquarters in Brussels, and advocacy. ETC initiates marketing ETC’s core task has remained unchanged where its Executive Unit is based. The activities to promote pan-European since its foundation more than 60 years organisation is headed by a president products and themes, which are ago. elected from the directors of its member complementary to the individual organisations. marketing actions of its members. It Who Are Our Members? provides members, industry partners and ETC’s members are the National Tourist Vital to ETC’s activities are its Market other interested parties with material and Organisations (NTOs) of 32 European Intelligence Group (MIG) and Marketing statistics regarding inbound tourism to countries, including 24 EU member states. Group (MKG). The MIG commissions and Europe and best practices. The NTOs of all sovereign states in Europe produces studies, handbooks on are eligible for full membership of ETC. methodologies and best practice, and ETC also provides a forum for the directors facilitates the exchange of European of the European NTOs to meet regularly and European Union: Austria, Belgium, tourism statistics. The MKG provides the exchange ideas, and it is in constant liaison Bulgaria, Croatia, Cyprus, Czech Republic, organisation with strategic advice on with international organisations such as the Denmark, Estonia, Finland, Germany, marketing related aspects. UN World Tourism Organization (UNWTO), Greece, Hungary, Ireland, Italy, Latvia, the European Commission’s Tourism Unit Lithuania, Luxembourg, Malta, Poland, The work of all the above-mentioned (DG Growth), the Organisation for Economic Portugal, Romania, Slovak Republic, groups is carried out by experts from Co-operation & Development (OECD) and Slovenia, Spain. member NTOs. the European Tourism Association (ETOA). Who is Who at ETC? Eduardo Teodora Miguel Stefanie Iulia Güne Jennifer SANTANDER MARINSKA GALLEGO GALLOB NICULIC VURALş IDUH Executive Head of Head of Head of AdministrationĂ Project Manager Research Director Finance and Marketing and Research Project Manager - Online Marketing Project Manager Public Affairs Communication Our three interns are Lyublena Dimova (UCF Rosen College / ISCTE University Lisbon), Vladimira Sajbanova (EMTM - European Master in Tourism Management) and Silvia Fontolan (University of Bergamo). PAGE 2 ETC ADVOCACY Canada 4.8 million arrivals in Europe in 2015 4.2% average growth per year (2010-2015) ETC Keeps an Eye USA on Schengen Visa 25.8 million arrivals Developments in Europe in 2015 It is of utmost importance for Europe to 6.2% average growth move towards a more open visa policy if the per year (2010-2015) continent is to grow its share of global tourism. The first quarter of 2016 saw some positive developments in this direction, while concerns remain following the possibility of a suspension of the visa waiver arrangement for US and Canadian citizens. “At times ETC applauds the adoption of the Recast of the Schengen Visa Code by the when European Committee of the European Parliament in March 2016. The proposal introduces a tourism is already number of measures to facilitate the experiencing the Source: ETC Dashboard, process of obtaining of a Schengen visa, Tourism Economics making it easier and faster for prospective consequences of the travellers. The European tourism sector is now expecting the Council to further tragic events affecting progress the proposal, leading to its final tourism flows, we saw ETC has urged the European Parliament adoption as soon as possible. and the Council to do their utmost to travellers from North resolve the situation as soon as possible ETC has also been following with and not allow visa waiver for Canadian and increasing concern developments in the America resilient in US citizens to be put on hold. The ultimate EU visa waiver reciprocity mechanism with their plans to come to solution should be full visa reciprocity, so the USA and Canada. In April 2014, the ETC has also called for US and Canadian European Commission was notified that Europe. It would be authorities to cooperate and ensure a the USA and Canada, whose nationals balanced and fair outcome. benefit from an EU-wide visa waiver, extremely inconsiderate continue to apply visa requirements for to close our doors to A careful balance needs to be sought citizens of some EU Member States. between ensuring security for travellers Following two years of negotiations, the them and renounce and citizens while, at the same time, EU now has to suspend the visa waiver allowing travel flows to continue and programme for US and Canadian visitors billions of export preventing a further negative impact on until full reciprocity is restored. revenue”, Eduardo the tourism economy in Europe. In 2015, ETC saw travellers from North America Currently, travellers from the USA and Santander, ETC resilient in their plans to come to Europe1. Canada account for the largest percentage Making it more difficult for US and of all extra-European arrivals. In 2015, Executive Director Canadian citizens to travel to Europe travel from the US to Europe boomed, would certainly reverse this trend, deprive aided by a strong economy and a strong spent more than $54 billion during their the European travel US dollar. Both emerging and mature stay in 2014. Introducing visa restrictions and tourism sector of essential revenue, European destinations have seen visits for US and Canadian citizens would and put thousands of European jobs at from the US and Canada grow, with inevitably lead to a steep decrease in these stake in one of the few sectors which arrivals from the two markets reaching numbers, leaving thousands of jobs in experiences a strong growth in 30.6 million tourists. US visitors alone Europe at stake. employment. 1 ETC, Long Haul Travel Sentiment Index 2015.
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