Cheese Category Market Rankings

Value ROS Value Sales (AC Wtd) 1 PROCESSED SNACK CHEESE DAIRYLEA DUNKERS FULL FAT PLAIN JUMBO 47 GM 3,174,420.5 2.80 2 LUNCH COMBINATIONS LUNCHBLS FULL FAT HAM&CHS CRACKER 101.9 GM 3,115,769.4 4.71 3 CREAM CHEESE PHILADELPHIA ORIGINAL FULL FAT PLAIN NA 200 GM 2,044,766.7 2.73 4 CREAM CHEESE PHILADELPHIA LIGHT SOFT CHEESE LOW FAT PLAIN NA 200 GM 1,328,533.5 2.38 5 PROCESSED CHEESE SLICES DAIRYL-SLCS FULL FAT PLAIN NA 200 GM 920,877.6 1.95 6 PROCESSED SNACK CHEESE DAIRYLEA DUNKERS FULL FAT PLAIN WITH BREADSTICKS 47 GM 860,690.1 1.27 7 PROCESSED CHEESE SPREADS DAIRYLEA FULL FAT PLAIN NA 160 GM 849,973.8 1.48 8 PROCESSED SNACK CHEESE MINI BABY BEL REGULAR FULL FAT PLAIN NA 120 GM 837,031.3 2.29 9 PROCESSED CHEESE SPREADS DAIRYLEA FULL FAT PLAIN NA 140 GM 817,249.2 1.36 10 PROCESSED SNACK CHEESE CHESTRNGS-ORGNL FULL FAT ORIGINAL NA 20 GM 692,267.0 1.54 11 LUNCH COMBINATIONS LUNCHBLS FULL FAT PLAIN CRACKER 93 GM 600,900.6 2.59 12 LUNCH COMBINATIONS LUNCHBLS FULL FAT PLAIN CRACKER 101.9 GM 524,898.3 3.81 13 PROCESSED SNACK CHEESE DAIRYLEA DUNKERS FULL FAT PLAIN RITZ 46 GM 517,050.0 1.22 14 PROCESSED CHEESE SLICES KRAFT SINGLES FULL FAT PLAIN NA 100 GM 454,432.7 1.49 15 PROCESSED SNACK CHEESE BABY-BL-MN-2G FULL FAT PLAIN NA 40 GM 421,073.8 1.19 16 PROCESSED SNACK CHEESE CHESTRNGS-ORGNL FULL FAT PLAIN NA 80 GM 413,132.4 1.77 17 PROCESSED CHEESE SPREADS SERSLY-STRNG-SPRDBL FULL FAT PLAIN NA 125 GM 340,841.5 2.09 18 PROCESSED CHEESE SPREADS PRIMULA FULL FAT HAM NA 150 GM 333,579.9 1.55 19 SNACKS PHILADELPHIA LIGHT SNACKS LOW FAT PLAIN WITH ITALIAN BREADSTICK 50 GM 325,926.9 1.18 20 PROCESSED CHEESE SPREADS PRIMULA FULL FAT CHIVES NA 150 GM 315,980.7 1.54 21 PROCESSED CHEESE SPREADS PRIMULA FULL FAT ORIGINAL NA 150 GM 297,816.5 1.30 22 CREAM CHEESE PHILADELPHIA LIGHT SOFT CHEESE LOW FAT GARLIC & HERBS NA 200 GM 268,317.4 1.68 23 PROCESSED CHEESE SPREADS LAUGHING COW FULL FAT PLAIN NA 140 GM 260,597.5 1.49 24 PROCESSED CHEESE SLICES KRAFT SINGLES FULL FAT PLAIN NA 200 GM 235,305.5 1.98 25 CREAM CHEESE PHILADELPHIA LIGHT SOFT CHEESE LOW FAT CHIVES NA 200 GM 225,923.4 1.81 26 PROCESSED CHEESE SLICES HAPPY SHOPPER SLICES FULL FAT PLAIN NA 200 GM 222,707.9 1.68 27 CREAM CHEESE PHILDLPH-SMPLY-STR-CKNG-SC NA GR HRB NA 200 GM 219,712.7 1.86 28 PROCESSED CHEESE SLICES PRIVATE LABEL FULL FAT PLAIN NA 200 GM 218,966.2 1.88 29 PROCESSED CHEESE SPREADS LAUGHING COW LIGHT LOW FAT PLAIN NA 140 GM 214,924.9 1.26 30 SNACKS CATHEDRAL CITY DIP & GO FULL FAT BRANSTON PICKLE CHEDDAR STICKS 60 GM 207,168.5 1.54 31 PROCESSED CHEESE SLICES HOCHLND-CNTRY-CW-SLCS FULL FAT PLAIN NA 200 GM 178,627.3 1.78 32 CATHEDRAL CITY LUNCH PACK FULL FAT CHEDDAR & BRANSTON PICKLE CRACKER 122 GM 173,604.9 3.22 33 CREAM CHEESE PHILDLPH-SMPLY-STR-CKNG-SC NA MUSHROOM NA 200 GM 145,291.9 1.47 34 PROCESSED CHEESE SLICES DAIRYLEA FULL FAT PLAIN NA 200 GM 143,824.9 2.17 35 CREAM CHEESE BOURSIN SOFT CHEESE FULL FAT GARLIC & HERBS NA 150 GM 132,999.0 2.21 36 LUNCH COMBINATIONS LUNCHBLS FULL FAT HAM&CHS CRACKER ESTIMATED WEIGHT 128,128.1 4.23 37 CREAM CHEESE BOURSIN SOFT CHEESE FULL FAT GARLIC & HERBS NA 80 GM 121,528.2 3.12 38 PROCESSED SNACK CHEESE MINI BABY BEL LIGHT LOW FAT PLAIN NA 120 GM 112,160.8 1.76 39 PROCESSED CHEESE SPREADS PRIML-CHS FULL FAT CHIVES NA 150 GM 103,051.6 1.30 40 PROCESSED CHEESE SPREADS PRIML-CHS FULL FAT HAM NA 150 GM 98,994.6 1.17

Source: Nielsen, Inds & Symbols, MAT WE 22.03.14