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Kraft Brands
Kraft Brands A1 Steak Sauce Africana (Romania) Air Crisps Ali Coffee Alpen Gold (chocolate) (Hungary, Russia) Arrowroot bisuits Back to Nature Bagel-Fuls Baker's (chocolate) Balance Bar Basstts Allsorts (sweets) (United Kingdom) Better Cheddars Boca Burger Bonox Breakstone's BullsEye Barbecue Sauce Cadbury plc Café HAG California Pizza Kitchen (grocery store items) Calumet Baking Powder Cameo (bisuits) Capri Sun (juice drink) Carte Noire Cheesybite Charada (Peru) Chees Nips Cheez Whiz Cheezels (Malaysia) Chicken in a Bisit Chips Ahoy! (cookies) Chipsmore (Malaysia, Singapore) Christie (Canadian division of Nabiso) Claussen (pickles) Clight Club Social (crackers) Cool Whip (non-dairy whipped cream) CornNuts (snack food) Coronita (Peru) Côte d'Or Country Time (powdered drink mix) Cracker Barrel Crystal Light Daim (Sweden) Dairylea (Europe) Delissio (Canada) Easy Cheese Eden processed chees (Philippines) El Casrío (Spain) Estrella (Sweden) Field (Peru) Fig Newton Figaro (Chocolate) (Slovakia) Filipinos (snack food) (Spain, Portugal) Freia (Norway) Fudgee-O (Canada) General Foods International Gevalia (Sweden) Grape-Nuts (breakfast cereal) Green & Blacks (chocolate) (United Kingdom) Grey Poupon (mustard) Handi-Snacks Halls (medicated sweets) (United Kingdom) Harvest Crisps Honey Maid Hospitals In-A-Bisit (Australia) Jack Black Jack's Pizza Jacobs (Europe) Jacob's (bisuits) Japp (Scandinavia) Jell-O (gelatin dessrt) Jet-Puffed Marshmallows Kenco (United Kingdom) Knox (gelatin) Kong Haakon (Norway) Kool-Aid (flavored drink mix) Korona (Ukraine) -
The Sysco Cheese Product Catalog
> the Sysco Cheese Product Catalog Sysco_Cheese_Cat.indd 1 7/27/12 10:55 AM 5 what’s inside! 4 More Cheese, Please! Sysco Cheese Brands 6 Cheese Trends and Facts Creamy and delicious, 8 Building Blocks... cheese fi ts in with meal of Natural Cheese segments during any Blocks and Shreds time of day – breakfast, Smoked Bacon & Cheddar Twice- Baked Potatoes brunch, lunch, hors d’oeuvres, dinner and 10 Natural Cheese from dessert. From a simple Mild to Sharp Cheddar, Monterey Jack garnish to the basis of and Swiss a rich sauce, cheese is an essential ingredient 9 10 12 A Guide to Great Italian Cheeses Soft, Semi-Soft and for many food service Hard Italian Cheeses operations. 14 Mozzarella... The Quintessential Italian Cheese Slices, shreds, loaves Harvest Vegetable French and wheels… with Bread Pizza such a multitude of 16 Cream Cheese Dreams culinary applications, 15 16 Flavors, Forms and Sizes the wide selection Blueberry Stuff ed French Toast of cheeses at Sysco 20 The Number One Cheese will provide endless on Burgers opportunities for Process Cheese Slices and Loaves menu innovation Stuff ed Burgers and increased 24 Hispanic-Style Cheeses perceived value. Queso Seguro, Special Melt and 20 Nacho Blend Easy Cheese Dip 25 What is Speciality Cheese? Brie, Muenster, Havarti and Fontina Baked Brie with Pecans 28 Firm/Hard Speciality Cheese Gruyère and Gouda 28 Gourmet White Mac & Cheese 30 Fresh and Blue Cheeses Feta, Goat Cheese, Blue Cheese and Gorgonzola Portofi no Salad with 2 Thyme Vinaigrette Sysco_Cheese_Cat.indd 2 7/27/12 10:56 AM welcome. -
Sonho De Valsa Faz Ação Em Videoclipe Da Banda Melim
Sonho de Valsa faz ação em videoclipe da banda Melim 2019. Sonho de Valsa marcou presença no vídeo clipe ‘’Dois Corações’’ novo single da banda Melim, trio musical brasileiro formado pelos irmãos Diogo, Rodrigo e Gabriela Melim, em uma ação inédita de product placemente. Com direção de Philippe Noguchi o videoclipe foi gravado no Rio de Janeiro, intercalando cenas dentro do Cosmocine e do Teatro Municipal Carlos Gomes. Logo no início do vídeo, o doce apresenta clipe de ‘’Dois Corações’’ ao público. Nas cenas seguintes, a atriz Carolina Oliveira entra no cinema com vários Sonhos de Valsa para consumir enquanto assiste ao filme. Ao final, todos os integrantes entram no cinema e se deliciam também com o produto. “A marca Sonho de Valsa tem em seu DNA o amor e romantismo, não somente entre casais. Por isso, a parceria com a banda para este clipe foi tão natural. Assim que surgiu a oportunidade de fazer parte do clipe da música “Dois Corações”, entendemos que seria uma excelente oportunidade para reforçar a mensagem de amor que a marca fala há mais de 80 anos.’’, afirma Yana Leocádio, coordenadora de marketing de Sonho de Valsa. ‘O clipe se inspira em situações cotidianas das pessoas, o que ajuda ainda mais a aproximar o púlico da marca.’’, completa. Sobre a Mondelēz International no Brasil A Mondelēz International, Inc. (NASDAQ: MDLZ) “empower people to snack right”, ou seja, empodera os consumidores a escolher snacks do jeito certo, em aproximadamente 150 países ao redor do mundo. Com receita líquida de cerca de US$ 26 bilhões em 2018, a empresa está liderando o futuro de snacks com marcas globais e locais icônicas, como Oreo, belVita, Cadbury Dairy Milk, Milka e Toblerone; Sour Patch Kids. -
Ten Fun Facts About Chocolate FOOD
Ten Fun Facts About Chocolate I will bet you didn’t know this about chocolate! 10 fun facts about the world’s favourite treat. 1. Chocolate comes from a fruit tree; it’s made from a seed. 2. It takes 400 cocoa beans to make one pound of chocolate. 3. Each cacao tree produces approximately 2,500 beans. 4. Cacao beans were so valuable to early Mesoamericans that they were used as currency. 5. “Cacao” is how you say “cocoa” in Spanish. 6. A farmer must wait four to five years for a cacao tree to produce its first beans. 7. Spanish royalty gave cakes of cacao in their dowries. 8. Theobroma Cacaois the tree that produces cocoa beans, and it means “food of the gods.” Carolus Linnaeus, the father of plant taxonomy, named it. 9. Chocolate has over 600 flavour compounds while red wine has just 200. 10. Chocolate milk is an effective post work-out recovery drink FOOD 20 Things You Never Knew About Chocolate BY KATE ERBLAND OCTOBER 28, 2018 1. THERE ARE MULTIPLE CELEBRATIONS OF CHOCOLATE EACH YEAR. Holiday makers are constantly on the hunt for a reason to munch on chocolate, so the calendar offers plenty of excuses to buy a bar. July 7 is also Chocolate Day, a nod to the historical tradition that the day marks when chocolate was first brought to Europe on July 7, 1550, though a number of sources argue that it might have hit the continent’s shores as far back as 1504, thanks to Christopher Columbus. Official day or not, we do know that chocolate first arrived in Europe some time in the 16th century. -
Earnings Release Listen to Webcast
February 12, 2014 Mondelez International Reports 2013 Results Financial Schedules and GAAP to Non-GAAP Information Earnings Release Listen to Webcast Full Year Highlights ● Net revenues increased 0.8%; Organic Net Revenues(1) grew 3.9%, despite a (0.8)pp impact from lower coffee revenues ● Strong market share performance(2) with nearly 70% of revenues gaining or holding share ● Emerging markets revenues increased nearly 9%; BRIC markets up nearly 10% ● Operating Income margin was 11.2%; Adjusted Operating Income(1) margin was 12.0% ● Diluted EPS was $2.19; Adjusted EPS(1) was $1.51, up 13.5% on a constant currency basis ● Company repurchased $2.7 billion of shares ● Net debt reduced by $0.5 billion; tendered and refinanced $3 billion of higher cost debt Fourth Quarter Highlights ● Net revenues decreased 0.1%; Organic Net Revenues increased 2.5%, despite a (0.7)pp impact from lower coffee revenues ● Operating Income margin was 10.6%; Adjusted Operating Income margin increased 2.9 pp to 13.9% ● Diluted EPS was $1.00; Adjusted EPS was $0.42, up 16% on a constant currency basis 2014 Outlook ● Organic Net Revenue to grow at or above category growth, approximately 4% ● Adjusted Operating Income growth of low double digits on a constant currency basis, resulting in an expected Adjusted Operating Income margin in the high 12% range ● Adjusted EPS of $1.73 to $1.78, up double digits on a constant currency basis DEERFIELD, Ill., Feb. 12, 2014 /PRNewswire/ -- Mondelez International, Inc. (NASDAQ: MDLZ) today reported 2013 results, in line with recent expectations. -
Ersidade Federal Do Paraná Mba Gestão Estratégica
UNIVERSIDADE FEDERAL DO PARANÁ MBA GESTÃO ESTRATÉGICA José Augusto Borba Carneiro Junior COMO ALAVANCAR AS VENDAS DE PRODUTOS DE COMPRA POR IMPULSO EM SUPERMERCADOS DE BAIRRO Curitiba 2014 2 José Augusto Borba Carneiro Junior COMO ALAVANCAR AS VENDAS DE PRODUTOS DE COMPRA POR IMPULSO EM SUPERMERCADOS DE BAIRRO Trabalho apresentado para o curso de especialização MBA em Gestão Estratégica da Universidade Federal do Paraná. Orientador: Profº Paulo Prado Curitiba 2014 3 SUMÁRIO INTRODUÇÃO ............................................................................................................ 4 1 BREVE PANORAMA ............................................................................................ 5 1.1 DA INDÚSTRIA ............................................................................................................................................. 5 1.2 DO MIX DE PRODUTOS .......................................................................................................................... 7 1.3 DO MERCADO DE BISCOITOS ....................................................................................................... 10 1.4 DO MERCADO DE CHOCOLATES ................................................................................................ 10 1.5 DO MERCADO DE BALAS E GOMAS ......................................................................................... 11 1.6 DO PROBLEMA ........................................................................................................................................ -
Lacta Amplia Portfólio E Lança Três Versões Dark
Lacta amplia portfólio e lança três versões dark Novidades prometem agradar o paladar dos consumidores fãs da marca e conquistar amantes do sabor mais intenso Julho de 2018 – Lacta, pioneira há mais de 100 anos na categoria de Chocolates, inicia o segundo semestre do ano apresentando novidades que tornam a linha ainda mais completa e democrática. Atenta ao movimento de busca dos consumidores por opções menos doces, a marca traz lançamentos para atender melhor à necessidade de diversos perfis de público: Bis Black, que se junta aos tradicionais Bis ao Leite, Bis Branco e Bis Oreo, e Amaro Crocante e Amaro Mix de Nuts, que integrará a linha Amaro 40% cacau. Bis Black proporcionará aos consumidores uma experiência intensa no sabor e na crocância. E o diferencial não fica somente no paladar, a embalagem do lançamento, desenvolvida pela agência Narita Design & Strategy, traduz a atitude da marca, sendo toda preta para apresentar o novo sabor de BIS. Com o objetivo de entregar um produto diferenciado ao público, Amaro Mix de Nuts, que é composto por amendoim e amêndoas, e Amaro Crocante de Coco chegam às gôndolas oferecendo uma proposta de chocolate mais intenso sem perder a harmonia dos ingredientes tão característica da marca. Sobre as novidades e presença da marca na categoria, Fabio Melo, diretor da categoria de chocolate para Mondelēz Brasil, explica que o objetivo dos lançamentos é resultado da constante preocupação que a marca tem com seus consumidores, mantendo-se sempre próxima das pessoas e ouvindo suas opiniões. “O lançamento de BIS Black e as novas versões de Lacta Amaro tem o objetivo de proporcionar uma experiência de consumo intensa e diferenciada que seja de fato o olhar de Lacta para a tendência de chocolates dark no mercado”, comenta. -
Curriculum Vitae
Career BIO - JOSE GORBEA Jose Gorbea joined HP in 2017 and is Head of HP Graphics Solutions for Brands in EMEA. Jose is a passionate marketing leader & keynote speaker with solid expertise & thought leadership across the marketing mix, coupled with a strong track record on revitalizing brands by inspiring teams to deliver breakthrough brand strategies & award-winning campaigns. He has led for nearly 20 years the overall marketing strategy & execution of well established brands such as Kit Kat, Crunch, Cadbury, Milka, Toblerone, belVita, Ritz, Philadelphia, Trident and Stimorol across numerous geographies such as Latam, Europe and Global. In his last role at Mondelez, he was the Head of Marketing & Digital Operations for Europe. Jose has helped shape the marketing culture in global organizations with a socially responsible, competitive & winning mindset by strengthening marketing capabilities in Nestle, Mondelez and HP. Jose holds a digital marketing certification from the Google Marketing Academy which makes him an asset for delivering brand solutions in a digital world. • Recognized by CNN's Grupo Expansion with a Marketing Monster Award in delivering one of the best performing marketing campaigns of 2010 in Mexico with the Nestle 'Carlos V' brand (Link → http://expansion.mx/monstruos- de-la-mercadotecnia-2010/2010/10/20/nestle-juega-y-reposiciona-a-carlos-v) • Recognized by Mondelez with the 'Best Brand Revitalization' Award in 2016 for successfully turning around the Stimorol chewing gum brand in Europe. SCHOLARSHIP / CERTIFICATIONS • IBEROAMERICANA UNIVERSITY – Mexico City - Business Management Bachelor Degree (1996-2000) / Marketing Specialty Degree (1999-2000) • GOOGLE DIGITAL ACADEMY – Europe - Squared Guru Certification – Digital Marketing (2017) PROFESSIONAL EXPERIENCE • MONDELEZ EUROPE – Zurich, Switzerland - Marketing & Digital Operations Head - Europe – (Feb’16 – Aug’17) - Gum Category Lead Europe – (Mar’14 – Jan’16) - Innovation Platform Lead – Toblerone, Cadbury and Milka – (Jan’11 – Mar’14) • NESTLE MEXICO - Sr. -
Mondelez International Announces $50 Million Investment Opportunity for UK Coffee Site
November 7, 2014 Mondelez International Announces $50 Million Investment Opportunity for UK Coffee Site - Proposal coincides with Banbury coffee plant's 50th anniversary - Planned investment highlights success of Tassimo single-serve beverage system - Part of a multi-year, $1.5 billion investment in European manufacturing BANBURY, England, Nov. 7, 2014 /PRNewswire/ -- Mondelez International, the world's pre-eminent maker of chocolate, biscuits, gum and candy as well as the second largest player in the global coffee market, today announced plans to invest $50 million (£30 million) in its Banbury, UK factory to build two new lines that will manufacture Tassimo beverage capsules. Tassimo is Europe's fastest growing single-serve system, brewing a wide variety of beverages including Jacobs and Costa coffees and Cadbury hot chocolate. The decision is part of Mondelez International's multi-year investment in European manufacturing, under which $1.5 billion has been invested since 2010. The planned investment will create close to 80 roles and coincides with the 50th anniversary of the Banbury factory, which produces coffee brands such as Kenco, Carte Noire and Maxwell House. The Tassimo capsules produced in Banbury will be exported to Western European coffee markets in France and Spain as well as distributed in the UK. "Tassimo is a key driver of growth for our European coffee business, so this $50 million opportunity is a great one for Banbury," said Phil Hodges, Senior Vice President, Integrated Supply Chain, Mondelez Europe. "Over the past 18 months, we've made similar investments in Bournville and Sheffield, underscoring our commitment to UK manufacturing. -
Kraft Foods Inc(Kft)
KRAFT FOODS INC (KFT) 10-K Annual report pursuant to section 13 and 15(d) Filed on 02/28/2011 Filed Period 12/31/2010 UNITED STATES SECURITIES AND EXCHANGE COMMISSION WASHINGTON, D.C. 20549 (Mark one) FORM 10-K [X] ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the fiscal year ended December 31, 2010 OR [ ] TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 COMMISSION FILE NUMBER 1-16483 Kraft Foods Inc. (Exact name of registrant as specified in its charter) Virginia 52-2284372 (State or other jurisdiction of incorporation or organization) (I.R.S. Employer Identification No.) Three Lakes Drive, Northfield, Illinois 60093-2753 (Address of principal executive offices) (Zip Code) Registrant's telephone number, including area code: 847-646-2000 Securities registered pursuant to Section 12(b) of the Act: Title of each class Name of each exchange on which registered Class A Common Stock, no par value New York Stock Exchange Securities registered pursuant to Section 12(g) of the Act: None Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act. Yes x No ¨ Indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or Section 15(d) of the Act. Yes ¨ No x Note: Checking the box above will not relieve any registrant required to file reports pursuant to Section 13 or 15(d) of the Exchange Act from their obligations under those Sections. -
Kraf Tunion Network 02102011
Kraft Union Network October 2, 2011 There’s always something going on at Kraft Foods… Kraft to split itself in two We believe scale will be an increasing source of competitive advantage both in confectionary and in the food industry at large. Irene Rosenfeld, January 2010, Taking our performance to the next level requires a bold new approach: creating two great companies that can optimize value by focusing on their unique drivers of success. Irene Rosenfeld, August 2011 The deals never stop at Kraft foods. On the road to moving from “one of the world’s largest food and beverage companies” to a “global snacks powerhouse”, Kraft in 2007 paid USD 7.2 billion, to acquire Danone’s European biscuit operations, borrowing cash it didn’t have. Kraft steadily raised dividends while closing over 35 factories and eliminating over 20,000 jobs, squeezing out cash through closures, spinoffs and outsourcing, Cost-cutting, layoffs and divestitures fueled more dividend increases and paved the way for even more debt to power the USD 19.5 billion cash-and-share acquisition of UK-based Cadbury in 2010. “Scale”, “supply chain leverage” and marketing “synergies” were the rationale for the Cadbury deal, trotted out in innumerable press releases and conference calls with investors. Synergy and scale yielded to “focus” on August 4 this year, when Kraft announced it would split the corporation into 2 independent publicly traded companies, both headquartered in North America: “A high-growth global snacks business with estimated 2 revenue of approximately $32 billion and a high-margin North American grocery business with estimated revenue of approximately $16 billion. -
Discovering Gems in Social Media That Will Add Value to Your Business CIO Forum
Discovering Gems In Social Media That Will Add Value To Your Business CIO Forum 13 November 2014, Oslo Key Messages … “ The complexity of digital media, having to manage it from a global to a local level, is growing exponentially – # of pages, content, ownership, governance, aligned across brands, etc.” “ This creates tremendous opportunity and risk challenges for all organizations.” “ Today, I will share two examples of how organizations advantage both: 1. Understanding, measuring and mitigating risk 2. Developing strategic, competitive insight “ One guarantee – it is an evolutionary process and who knows what more will come.” Page 2 CIO Forum. 12 November 2014, Oslo. © Ernst & Young, 2014 Volumes / channels keep growing and growing and growing Mondelez and 9 of its Leading Brands on Social Media (1 January 2010 to 15 Mar 2013) 1 2 4 3 Source: EY Research, conducted using licensed toolset from [1] products: Belvita, Cadbury, Carte Noire, Côte d’or, Halls, Hollywood, Jacobs, Kenco, Milka, Oreo, Crimson Hexagon. As of 15 March 2013. Philadelphia, Stimorol, Tassimo, Toblerone, Trident, Page 3 CIO Forum. 12 November 2014, Oslo. © Ernst & Young, 2014 Current social media analysis simply reveals the tip … Marketing and Brand and community product Issues and programming Competitor sentiment complaints insight Page 4 CIO Forum. 12 November 2014, Oslo. © Ernst & Young, 2014 … of an iceberg of insight. A “deeper dive” can reveal so much more. Marketing and Brand and community product Issues and programming Competitor sentiment complaints insight Customer Risk management Competitive experience benchmarking design Stakeholder Consumer Acquisition analysis insight targeting Operating model efficiency Legal debate Supply chain Strategic improvements direction Human resource strategy Counterfeiting and trafficking Page 5 CIO Forum.