November 18, 19, 20, 2009 New York City
A Report on the International Council Summit
The Search for Common Ground C#&%!&%3
5 Developing a Sixth Sense About the Media: 21 The Man with the (Eventual) Plan How Innovative Thinking Drives the Industry A Conversation with Julius Genachowski, Chairman, By RJ Smith Federal Communications Commission, and Jon Miller, +PQMN,QOQ\IT7NÅKMZ6M_[+WZXWZI\QWV 8 Snapshots from the Gala Dinner at the Rose Center for Earth and Space, The American 21 They’ve Got Next: Turning Big Sports Museum of Natural History Dreams Into Win-Wins “The Worldwide Sporting Life” 10 Snapshots from the Chairman’s Dinner at Hearst Tower 23 Wireless, Brilliantly Unbound A Conversation with Ivan Seidenberg, Chairman and 12 Snapshots from Lunches at ‘21’ Club CEO, Verizon Communications; and Philippe Dauman, President and CEO, Viacom Inc. 14 The Search for Common Ground: Moderator: David Faber, Anchor, CNBC The Price of Convergence Convener Session: A Conversation with Jeffrey L. 25 Youth Is Served: The Power of the Bewkes, Chairman and CEO, Time Warner Inc.; and New Mobile Community Leslie Moonves, President and CEO, CBS Corporation “Monetizing the Mobile Landscape” Moderator: Katie Couric, Anchor and Managing Editor, CBS Evening News 26 Rebel Without a Pause One-on-One Conversation with Ted Turner, Chairman, 15 AOL: Flying Solo, Aiming High Turner Enterprises, Inc. A Q&A with AOL Chairman and CEO Tim Armstrong Interviewer: Pat Mitchell, President and CEO, The Paley Center for Media 16
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Left to Right: Jeff Latch; Andrew Lacy; Dick Parsons; Alfonso de Angoitia and Javier Moreno; Russell Dubner, Albayrak, Berat Albayrak, Suna Vidinli, Salih Memecan, Dr. Henry A. Kissinger and Lan Yang; Erin Burnett and Peter Land, and Josh Karpf; Gordon Crawford, Andy and Tony Burman; Ken Lowe; Frank A. Bennack, Jr., Pat Mitchell; Christopher A. Vollmer and Jack H. Grif- Duncan, Philippe Dauman, and Ivan Seidenberg; Anne M. 6]ZQiWTISWOàT]IVL 2 | I NTERNATI ONAL COUNCIL 2009 N EW YORK T HE PALEY CENTER FOR MEDI A | 3 F#$!.#$6 D!1!*#")&4 ( S)5%' S!&3! A2#+% %'! M!6)(: H#. I&(%)1! T')&/)&4 D$)1!3 %'! I&6+3%$0 his year, The Paley Center for for their awards. B0 RJ S-)%' Media proudly brought you to New 7]ZÅZ[\Hunt for the Next Big Thing session took us York City for our premier annual into the digital future and provided a template for a he communication event, the International Council new Paley Center initiative featuring digital startups. world’s most impor- summit. After exploring the media 1V\PMXIOM[\PI\NWTTW_aW]_QTTÅVLPQOPTQOP\[WN tant CEOs and VIPs landscape from Berlin to Beijing to this thought-provoking three-day, on-going conver- gathered last Novem- TBangalore at previous IC meetings, we were honored sation, which kicked off with Katie Couric inter- JMZNWZ\PMÅN\MMV\P to host a record total of 160 of the most prominent viewing conveners Jeffrey L. Bewkes, the chairman time since 1995 to QVL][\ZaTMILMZ[NWZ\PMÅZ[\\QUMQVW]ZPWUM\W_V and CEO of Time Warner, and Leslie Moonves, the Texchange ideas and draw the industry Challenging times always serve as an important president and CEO of the CBS Corporation. As the that much closer together. Exploring reminder of the transformative power of change. conference progressed, conveners Philippe Dauman, the theme of “How to Thrive in the With that in mind, our conference looked at the big president and CEO of Viacom Inc.; Ivan Seiden- Global Economy,” the Paley Cen- picture: How berg, chairman and CEO of Verizon Communica- ter International Council allowed, to Thrive in the tions; Anne Sweeney, cochairman of Disney Media encouraged, even demanded those in Global Media Networks and president of Disney ABC Television attendance to study where media has Economy. Eigh- Group; and Jeff Zucker, president and CEO of NBC most recently been heading, and begin teen event ses- Universal, lent their expertise. Tim Armstrong, charting a new course. sions explored chairman and CEO, AOL; Dr. Henry A. Kissinger; The established industry players— the media Dick Parsons, chairman, Citigroup Inc.; and Ted QKWVQKÅO]ZM[ITT¸_MZM\PMZMQVIJ]V- landscape Turner, chairman of Turner Enterprises, Inc.; pro- dance. Jeffrey Bewkes, Leslie Moonves, Prannoy Roy, Philip I. Kent, and Subhash Chandra around the vided their much-anticipated perspectives. Govern- Ivan Seidenberg, David Stern, Anne Sweeney, Ted In one clip, Mistry picks up a book in a book- world. Expert ment leaders such as Mayor Michael R. Bloomberg Turner, Jeff Zucker, and the chairman of the Federal store—its title, As the Future Catches You, is anything speakers and and FCC Chairman Julius Genechowski, weighed in Communications Commission, Julius Genachowski but ironic—and Amazon reviews are projected on moderators as well. Their ideas and comments make for provoc- led an impressive list of international execs. They a blank page. He looks at an airline boarding pass tackled issues ative reading and viewing. To view video of many of spoke, discussed, cajoled, needled, and bonded over and “Delayed 20 Minutes” appears on its surface. of program- the sessions, visit the IC 2009 NYC Video Gallery issues in the midst of a media age in great transi- 0MM^MVLZI_[I_I\KPWVPQ[_ZQ[\_Q\PIÅVOMZIVL ming, news, on our Web site at http://paleycenter.org/ic-2009- tion, a period when business models that were once a virtual dial face with the correct time suddenly social media, nyc-video-gallery/. embraced are now embattled. appears. Frank A. Bennack, Jr., sports, mobile We extend our thanks to our sponsors Gustave M. Among those not in attendance was Pranav Mis- Mistry’s work was discussed and debated in panel Pat Mitchell, and Mayor media, investments, and advertising, seeking solu- and Rita E. Hauser, Booz and Company, O’Melveny try, a young PhD candidate from the MIT Media sessions and in the hallways at the IC. This presence Michael R. Bloomberg tions to the challenges that our delegates face day to & Myers, PricewaterhouseCoopers, UBS, Edelman, Lab. While he made no appearance, his presence— is, frankly, a reminder of what the IC conference day. the Nielsen Company, and Hearst Corporation, as and the brilliant new technology he created, called has long been all about. Yes, the communication IC 2009 NYC took great strides with a program of well as all our conveners and delegates who made SixthSense—could be felt throughout the proceed- world’s most important CEOs and VIPs gathered ÅZ[\[UIVaWN\PMUQVZM[XWV[M\W\PMM`\ZIWZLQVIZa this a landmark event. ings. His name came up repeatedly during panels, to exchange ideas and draw the industry that much interest in our events. We look forward to seeing you again at the next IC perhaps because he has invented something that is closer together. But Mistry and SixthSense served as LMTMOI\M[ZMXZM[MV\QVOÅN\MMVKW]V\ZQM[UILM NYC, in the fall of 2010. vastly innovative without boundaries, and perhaps a reminder that the waves of the future are invented for record attendance. also because he is among the young and thriving. anywhere, at any time. What the world demands, +6*+IVKPWZML\PMQZ[QOVI\]ZMXZWOZIU With Mistry’s SixthSense technology, Internet in- the International Council—and all the innovators it Squawk on the StreetNZWU\PM8ITMa+MV\MZ¸\PMÅZ[\ NWZUI\QWVÆW_[MNNWZ\TM[[TaQV\WaW]ZLIQTaTQNM5Q[- depends on—must supply. live broadcast ever from the IC. try can be seen on a set of incredible video clips that The swift movement of time, in terms of technol- ?M[\ZMIUML[M[[QWV[TQ^MLQZMK\Ta\W\PM1V\MZVM\ have been viewed hundreds of thousands of times on ogy, was very much present at this year’s IC meeting, NWZ\PMÅZ[\\QUM Pat Mitchell Frank A. Bennack Jr. YouTube (pranavmistry.com/projects/sixthsense/). PMTLNWZ\PMÅZ[\\QUMM^MZQV6M_AWZS_Q\P\WXQK[ 4 | I NTERNATI ONAL COUNCIL 2009 N EW YORK T HE PALEY CENTER FOR MEDI A | 5 SixthSense clips, he said he thought the clip was they needed to make more of it fast just to feed the on the Comcast deal foreshadows a “funny.” Though his look said he didn’t think it was beast. larger handover of power; here was that funny—it said he was still processing all the im- Clearly, the TV industry had the better year; and IVM_NWZUÆM`QVOQ\[U][KTMIVL plications of this “wearable gestural interface.” appear poised to better weather this storm in the taking some piñata whacks at the last Seidenberg brought up SixthSense to say that tens. But the operative, operating question—who generation. technology was making hash of all the industry’s will pay for Web content, and how?—is far from For if the moguls have been the little arguments about Hulu and the law, and about settled and up for fruitful debate. That is, in part, rock stars, a whole bunch of up-and- whether phone service was better in Europe. Hulu’s what an IC conference is good for. coming new media stars are about challenges don’t to elbow out the heavy metal gods. amount to much in Social Media: We Like This As Gizmodo’s Peter Rojas noted, a crazy world where On the panel that immediately followed the handheld gadgets are the new rock you can watch TV ThinkSocial Awards, Joe Marchese of SocialVibe, stars. Which brings us back to Pranav shows on the side of a social networking Web site which connects people Mistry and that SixthSense video. a building. Which is with brands to earn charitable donations, talked Right now, SixthSense is unwieldy, exactly what Seiden- about the fast-paced evolution of advertising. He unready; maybe someday, however, it berg said SixthSense spoke of how advertising changed once it moved really will be possible for our phones permitted one to do. from radio to the brand new technology of TV. to “see” what’s around us and give us Make no mistake: )\ÅZ[\XQ\KPUMVR][\ZMILNZWU[KZQX\[TQSM\PMa real time Internet information about once you can call up had been doing before, but soon they realized that what our senses perceive. This is Internet content any with TV you could visualize your product, hold it where all kinds of fun will begin. time you want and up and show how it did what you said it would do. At the IC conference, people were view it wherever you Then—and this was key—advertisers realized what Mayor Michael R. this monolith assembled by editors, producers and re- gossiping about the big boys, but the want—Katie Couric an entertaining medium TV was, and it occurred to Bloomberg, Gala porters in a room somewhere and then handed down more meaningful talk was, appropriately enough, on the side of Black everybody that if commercials entertained the way Dinner at the Rose to the masses. He sees—or wonders if he’ll see—a about small screens. Do sports fans really want to Rock anybody?—something es- the shows did, people would watch more of them in Center for Earth and time when “the news” is an application available on watch soccer on a phone? Did you know ten mil- sential has changed. Another scene their living rooms. Space, The American lion mobile phones are turned on every month in Museum of Natural a handheld device. You’ll get stories and information in the SixthSense clip: Mistry holds All of which is to say that today, advertising is on History suited to your stated needs and interests, culled from 1VLQI' 6 | I NTERNATI ONAL COUNCIL 2009 N EW YORK T HE PALEY CENTER FOR MEDI A | 7 G(*( D)&&!$ (% %'! R#3! C!&%!$ 7#$ E($%' (&6 S"(,!, T'! A-!$),(& M+3!+- #7 N(%+$(* H)3%#$0 Left to Right: Mayor Michael R. Bloomberg Julie Chen and Leslie Moonves Pat Mitchell, Wil- liam C. Paley, Alison Paley, and Nancy Kissinger Christopher H. Browne and Robert L. McCann Rick Feldman, Andy Duncan, and Jeff Latch Bobby Schwartz, Warren Christopher, and Joseph Calabrese Gustave M. Hauser, Rita E. Hauser, Pat Mitchell, and Ivan Seidenberg Yang Lan Leslie Moonves, Ivan Seidenberg, and Mayor Michael R. Bloomberg Mayor Michael R. Bloomberg, and Dr. Henry A. Kissinger Neil deGrasse Tyson, Mitchell Cannold, Abbe Heller, and Scott P. Kurnit 8 | I NTERNATI ONAL COUNCIL 2009 N EW YORK T HE PALEY CENTER FOR MEDI A | 9 C'()$-(&’3 D)&&!$ (% H!($3% T#.!$ Left to Right: Left to Right: Bernadette Peters Fabrice Sergent and Eija Ailasmaa Gordon Crawford, Christy Carpenter, Kay Koplovitz and and Philippe Dauman Helmut Thoma Pat Mitchell, Frank James L. Greenwald, A. Bennack Jr., and Marilee Green- Cathie Black wald, William C. Paley, and Edward F. George A. Cooke, McLaughlin Hajime Hashimoto, Kenshi Fukuhara, George Kliavkoff Raita Nakashima, and Max Robins Catherine Geanuracos and Joe Marchese Gina Sanders, Steven Newhouse, and Blair Westlake and Yang Lan Craig Hitchcock Alison Paley and William C. Paley 10 | I NTERNATI ONAL COUNCIL 2009 N EW YORK T HE PALEY CENTER FOR MEDI A | 11 L+&,'!3 (% ‘21’ C*+2 Left to Right: Left to Right: Julius Genachowski Pat Mitchell and Ted Turner Bonnie Hammer and Kay Koplovitz Frank A. Bennack, Jr., Gordon Crawford, Yossi Vardi Pat Mitchell, and Ted Turner Julius Genachowski and Jonathan Miller Jamie Daves Frank A. Bennack Elinor Tatum, Jr. and Gustave M. Loreen Arbus, and Hauser Pat Mitchell 12 | I NTERNATI ONAL COUNCIL 2009 N EW YORK T HE PALEY CENTER FOR MEDI A | 13 T'! P(&!*3 HE EARCH FOR OMMON When Moonves was asked what brand would he Warner and was cleared to trade shares again; a few T S C most like to acquire, Moonves said Hulu, the free days hence, it would announce layoffs. Armstrong GROUND: THE PRICE OF Internet service that provides commercial-supported welcomed the Paley Center’s Pat Mitchell to the re- programming from ABC, NBC, Fox, and other cently announced AOL board of directors. Through- CONVERGENCE studios—everybody, practically, but CBS. He said out, Armstrong was resolutely positive. He stated his News Corporation’s then-COO Peter Chernin had belief that in the long run, the Internet would be the CONVENER SESSION: A CONVERSA- A primary AOL goal is approached CBS about becoming part of Hulu, JQOOM[\JMVMÅKQIZaWN\PMK]ZZMV\MKWVWUQKKZQ[Q[ TION WITH JEFFREY L. BEWKES, to be a bridge between the techies of Silicon Valley but Moonves declined, fearing he’d lose control of This, Armstrong felt, was particularly true for an CHAIRMAN AND CEO, TIME WARNER and the media community content. “Content is the family jewels, (and) the idea AOL asset like Patch, the local news service he built INC.; AND LESLIE MOONVES, PRESI- of New York. of taking our content and putting it into another and then sold to AOL. Patch is a Web site that pro- company, controlled by some of my biggest competi- vides local news to small towns and communities that DENT AND CEO, CBS CORPORATION tors, was hard to swallow.” the diminished newspaper industry is abandoning. Jeffrey L. Bewkes, Leslie Moonves, and Katie Couric Moderator: Katie Couric, Anchor and Managing Moonves and Bewkes are looking for common Armstrong said his goal is to turn AOL into a Editor, CBS Evening News where the planet is going,” he offered with Swiftian ground and have worked together but if these fac- bridge between Silicon Valley and New York. He assurance. \QWV[LWV¼\ÅVLKWUUWVOZW]VL\PMN]\]ZM_QTTJM also described how AOL was talking with the likes ¹0W_LWaW]MNÅKQMV\Ta Early in this jaunty introductory panel, Leslie Moonves played the part of the straight man. rockier. That may be the best way to sum up the of Warren Buffett and Martha Stewart to produce a present content to viewers Moonves explained his vision of what’s truly im- “What my friend is trying to say,” he began, is that present chapter of the “How to Thrive in the Global series of Webisodes designed to attract young view- on devices they want to portant for the industry. Redirecting a phrase Don ‘free’ will continue to be a standard, and that adver- Economy” story. And like any good story, as Hewitt ers. And he talked up the value of partnerships, and buy and then make a Hewitt, 60 Minutes creator, made famous, Moonves \Q[QVO_QTTKWV\QV]M\WJM\PMNW]VLI\QWVWNXZWÅ\1N no doubt would have avered, it brought in an element suggested that while AOL would be directly involved XZWÅ\'ºI[S[5WWV^M[ said: “Tell me a story.” A great story transcends its more people watch NCIS on the Web than on his of suspense. As the saying goes, the future remains in fewer international markets next year, this was time and eclipses issues of technology and business. network, Moonves said, he wouldn’t be able to afford unwritten. clearing the way for increased collaborations with That said, Moonves and Jeffrey Bewkes showed to make NCIS. If you want your content some other foreign concerns. Perhaps, he suggested, big corpora- themselves to be very concerned, all the same, very way, you are going to have to pay for it, “or you won’t tions could produce heat by having the courage to concerned about the delivery systems for that story: get it.” AOL: FLYING SOLO, TWIL[M^MZITQVVW^I\Q^MQZWV[QV\W\PMÅZM \MKPVWTWOaIVLJ][QVM[[0W_LWM[WVMMNÅKQMV\Ta Bewkes noted the conference was being held in a AIMING HIGH “I like to think of the Internet as a row of houses present content to viewers on devices they want to place that was once called The Museum of Televi- where advertisers line up dump trucks full of cash J]aIVL\PMVUISMIXZWÅ\'¹?PI\SMMX[UMI_ISM sion and Radio, a building that is a de facto tribute A Q&A WITH AOL CHAIRMAN AND IVLLZQ^MLW_V\PM[\ZMM\\ZaQVO\WÅO]ZMW]\_PQKP at night is technology,” Moonves acknowledged. to the history of the network business. Twenty years CEO TIM ARMSTRONG house they are going to unload their cash at,” said Katie Couric raised the issue of paying for ago, he noted, western broadcasting involved state- Armstrong. “They look for places that are scaled and content—Barry Diller and Rupert Murdoch are run TV and a handful of channels. But the onset of If Bewkes, Moonves, and Couric offered a witty, safe. And I think our house needs some updating, declaring it the way to go, she noted, but is it pos- cable, he said, created tons of channels and cable extended shmoozefest, the Q&A session with AOL some paint, and other things. We have a lot of work sible the genie is already out of the bottle? Bewkes’s shows with a strong brand identity. “There’s no genie CEO Tim Armstrong strove to get right to the to do.” gut response was to mockingly suggest that content, out of the bottle that’s as powerful as that genie,” he point. AOL had just formalized its break with Time along with food and shelter, should be free. “That is declared. Cffb`e^9XZbfe(, XjK_\Dlj\ldf] f]kfgd\[`XXe[ =`ijk#`k¾jk_\fecp@: f]Gi\j`[\ekFjZXi KXcbj]fZljfe @e[`X¾j;ffi[Xi$ fm\iknfZ`k`\j j\`jd`ZZ_Xe^\j P\Xijf]Cffb`e^ K\c\m`j`fe IX[`f Zfddle`ZXk`fej ^Xk_\i`e^efkkfY\ Cl`^`JZXc]Xif# `ek\ieXk`feXci\cX$ j_Xe2Xe[ 14 | I NTERNATI ONAL COUNCIL 2009 N EW YORK T HE PALEY CENTER FOR MEDI A | 15 T'! P(&!*3 HE IG UESTION OW probably be able to identify the Discovery brand, platform CEO Ben Silverman revisited AOL boss ing when, at the starting point for this strong-willed T B Q : H and maybe Animal Planet, but few would be able Tim Armstrong’s remark in the previous Q&A about panel, moderator David Carr of The New York Times TO MAKE THE WEB PROFIT to name individual programs. According to Zaslav, the value of merging Silicon Valley smarts with New suggested bluntly that the news business might need Discovery is in the process of evolving from a notable York buzz. There was one crucial locality left out of to be less lucrative. The Canadian director of Al FROM CONTENT platform company to a content company: another this equation, Silverman noted: Hollywood. Jazeera English, Tony Burman, cited a recent poll “THE PROMISED LAND—REVENUE sign of the times. If the panel seemed a bit of an exercise in throwing indicating US media were in fact cutting back news But where American cable moguls may take dual- business models against a wall, a point that stuck was budgets overall by $1 billion. And he tossed in a FROM BEYOND THE TV SET” stream revenue for granted, others aren’t quite there the one about how it all starts with the right content. statement of William Paley’s to the effect that, “I Panelists: Garth Ancier, President, BBC World- yet. Zee TV’s Subhash Chandra noted that the cable Great content brings dollars, Silverman posited, and make money on Jack Benny so I can fund the best wide America; Subhash Chandra, Chairman, Zee landscape in India has exploded virtually overnight, pointed to past and present cable hits, singling out news.” Burman candidly explained that Al Jazeera, Entertainment; Andy Duncan, Chief Executive, with over 500 channels starting up in the last three The Shield, which cost half what an episode of Law & perhaps still looking for its own Jack Benny, makes A key step toward growth Channel Four; Ben Silverman, Chairman and years. It’s a burgeoning scene, he said, noting that it Order does. Isn’t a hit cable show a pretty good model UWVMaWVQ\[[XWZ\[KPIVVMTIVL][M[\PMXZWÅ\[ is knowing what viewers costs about 200 rupees per month (approximately US for Internet entrepreneurs too? wondered Silverman. to operate “more bureaus than anyone else in the will pay for and what CEO, Electus; David Zaslav, President and CEO, $4.25) to get cable in the house, with no fees paid for world. We don’t make money on that.” The question will continue to be adver- Discovery Communications [XMKQÅKXZWOZIUUQVO ;i%?\cdlk X^X`ej\im\jXj @e[`X BJJXidX% JgX`e¾jB`e^AlXe Zfddle`ZXk`fej# K\c\m`j`fe 16 | I NTERNATI ONAL COUNCIL 2009 N EW YORK T HE PALEY CENTER FOR MEDI A | 17 T'! P(&!*3 heartened by the current reality—even with what is N THE USP business, he repeated pointedly, noting that 75% of a pretty “primitive” device, as opposed to the “Jesus NBCU: O C 6*+¼[XZWÅ\[KWUMNZWUKIJTM @:_fjkj`kjcXi^\jk :fekifcc`e^k_\Çfn XYc\^iflgXk(' M`\eeX# Xk`d\]fii\Ç\Zk`fe# gXe\cjZfm\i Z\ccfiNfc]^Xe^ >\i_Xi[N\`j2D\$ 9\`a`e^#:_`eX1Ef$ ^iflgf][\c\^Xk\j f]`e]fidXk`feXe[ ;fne`e^Jki\\k# 8ljki`X1FZkfY\i Xe[]file[\ijkXe[$ k_\gfc`k`ZXcXe[ JZ_cjj\cXe[ [`Xj\k¾j @kXcp =\$ m\dY\i,$.#)'') % kf[Xk\%K_\klieflk# \ek\ikX`ed\ekkf `eZcl[`e^Jfep¾jJ`i )/$*'#)''( `e^gi`fi`k`\j#`k`j \Zfefd`Z\em`ife$ Gi\j`[\ekK_fdXj [\c\:fe]Xcfe`\i`2 =fik_\Æijkk`d\# ) [l\kfXZfdY`eX$ Zfejld\ijXepk`d\ ?fnXi[Jki`e^\i2 K_\@ek\ieXk`feXc Xcjfm`kXckf`dX^`e\ d\ek#[`i\Zk`fej Bc\jk`cd\\kn`k_ =iXeZ\K\c\m`j`fe¾j k_\@:^Xk_\i`e^ - k`fef]cfZXk`feXe[ Xe[XepgcXZ\#k_\ NGG>iflg¾jJ`i :fleZ`cj\e[jXe Xe[j_Xg\XY\kk\i `egif^iXdd`e^# k_\^iflg#n_`Z_ DXiZK\jj`\i2 _\X[jkf8j`X#Xe[ `eZi\Xj\[`ek\i$ Zfjkf]gif^iXd$ DXik`eJfii\cc2 `dgfikXekd\jjX^\ ]lkli\%KXb`e^gcXZ\ ^cfYXc\ogXe$ Xcjf^\kjkfj\\ EKM¾j Iljj`X 9f$ k_\^ifn`e^d\[`X ! eXk`feXc`ek\i\jk# d`e^#Xe[dXo`$ k_\E98¾j;Xm`[ Yp^f`e^X_\X[ `e8ljki`X#fe\f] j`fe#Xe[`ek\cc\Z$ Xg\i]fidXeZ\f] i`jAfi[Xe2Xe[KM jlg\igfn\ik_Xk`j * Zfem\e\j`eCfe[fe d`q`e^X[jg\e[ Jk\ie2 18 | I NTERNATI ONAL COUNCIL 2009 N EW YORK T HE PALEY CENTER FOR MEDI A | 19 T'! P(&!*3 Here’s the concept: take seven entrepreneurs run- shows that are offered on multiple Internet plat- tendance: this high-tech panel—and the business the Paley Center suggested he was carefully plotting ning Internet startups, and give each three minutes forms. Even when your content appears on numerous itself—was less concerned with good content than a course—but was not prepared to reveal it. to “sell” their Next Big Idea to a room full of media- sites, Freewheel offers a way to manage advertise- with innovative ways to deliver it. “We sort of leave Asked about gaps in US broadband coverage, wise folks who’ve seen just about everything. Not a ments on the various screens. [content] to the studios and the larger media types,” Genachowski talked about the coming formation of bad reality TV concept. Hot Potato: A much-talked-about entrant in the he declared. a National Broadband Plan, scheduled to be sent to But given that these are scruffy, idealistic, Gen Y contest to give Twitter a run for it’s money. Hot At the same time, Rojas made it clear that the lust Congress on March 17, 2010. “The country needs a would-be movers and shakers, the tone wandered far Potato aims to let users talk to one another about for new devices amounted to a kind of content in medium- and long-term spectrum policy,” he said. from the hard sell. a shared event like a baseball game or a family and of itself. People are creating an identity through “If you wait until the crisis hits, it’s too late.” He was The products themselves, however, were dynamic get-together, whether everybody is at that event or products, he noted, and the experience of these prod- guardedly neutral on the issue of net neutrality. and diverse. watching it on a device. It offers a stream of data col- ucts is becoming a nascent type of social experience. The FCC chairman did discuss his hire of Steven Which one of the Boxee: This service brings Internet content, partic- lated in real time. He noted that more people stood in line for the new Waldman, former editor at Newsweek and US News start-ups presenting is ularly social media, to the home TV screen and allows Jelli: A crowdsourced interface with FM radio Q8PWVM\PIV[\WWLQVTQVMNWZ\PMTI\M[\*I\UIVÅTU and World Report and cofounder of the Beliefnet Web most likely to be the next viewers to communicate with their friends about what stations, Jelli allows listeners to vote instantly on the People are fans of their new electronics—they are site, as his special advisor on issues of the future of <_Q\\MZWZ.IKMJWWS' they view. Given tech limitations and the reluctance of songs they are listening to. Jelli users link to a grow- loyal to them, and follow them the way fans follow the news business. “Some of our rules do have an content makers to lose control of their goods, it’s taken ing number of FM stations, and connect to servers rock stars. effect on the business of news,” he said. What such a a headstrong startup to brave these shoals. A question- that select music; the servers can even yank a song if Signaling an ambitious deep-think position can accomplish is an open-ended er asked CEO Avner Ronen to comment on the recent enough voters go thumbs down on it. “Think of it as agenda, the freshman question, he noted, but for starters it would be good back-and-forth Hulu and Boxee are currently engaged a request show on steroids,” said CEO and cofounder FCC chairman wants THE MAN WITH THE for Waldman to look at ways in which regulation to bring in a new era in. Ronen explained that until recently, you could Mike Dougherty. impedes the industry. of cooperation with (EVENTUAL) PLAN stream anything Hulu offered on Boxee. Since Boxee kf9\`a`e^]fik_\ m`kXc]fiX d\[`X_Xj\ogXe[$ n\i\fecpknfKM \i`e^k_\iX[`ZXccp c`jkk_Xk`eZcl[\j `eZcl[\:9J¾j )+$)-#)''+ f]Zfe]\i\eZ\j`k\ Zfe]\i\eZ\_fjk\[ Zflekip \[Ypk_`jgf`ek#k_\ Z_Xee\cjXe[m\ip Z_Xe^`e^d\[`X :_`e\j\cld`eXi`\j C\jc`\Dffem\j2 @k`j`e[\\[X_`^_$ jg\Xbjkf_`jkfip# % Yp9ilefNl¾jJle gf`j\[kf ^ifn`e^`e]iXjkilZ$ ]\njkXk`fej#¼_\ nfic[#k_\\mfclk`fe Q_Xf?lXpfe^# M`XZfd¾jD\cBXi$ c`^_kf]k_\\`^_k_ Zf`eZ`[`e^n`k_ ) D\[`X>iflgXe[ _fjkk_\ kli\jk`ccZfd\jXjX jX`[%»Efn`k_Xj f]jkXk\$jgfejfi\[ Gi\j`[\ek#:_`eX dXq`e2JkXi?fe^ Zfe]\i\eZ\]fi[\c$ k_\k\ek_Xee`m\i$ - J@E8%Zfd%:_ffj$ Fcpdg`Z n\cZfd\jligi`j\kf jfdXepf]k_\d k\c\m`j`fe#Xe[ :\ekiXcK\c\m`j`fe2 Bfe^¾jAXd\j \^Xk\jkfm`j`kk_\ jXipf][\dfZiXk`Z `e^:_`eX`jÆkk`e^1 >Xd\j X]Xd`c`Xi@:Æ^li\1 %%%@_Xm\kfnfib X[m\ik`j`e^`ek_\ K`Xe:fe^d`e^# Dli[fZ_2?lY\ik Z\ccfe`e]Xdflj ^fm\ied\ekXe[ ! K_\eXk`fe_Xj j\m\iXcp\Xij ?\eipB`jj`e^\i# _Xi[kf^\kXY\kk\i gfjk$[fk$ZfdX^\% Gi\j`[\ek#O`e_lX 9li[X299:¾j>i\^ IfYY\e@jcXe[ k_\\e[f]XgXik$ * \og\i`\eZ\[iXg`[ [fnek_\ n_f_\cg\[fg\e le[\ijkXe[`e^f] 8kXjkXk\[`ee\i# E\nj8^\eZp2Xe[ ;pb\2Xe[?X`d n_\i\E\cjfeDXe$ _\`[%@eXd\\k$ ) \Zfefd`Z^ifnk_# ifX[%8e[ lgk_\Zflekipkf k_\:_`e\j\d\[`X :_`eXGi\j`[\ek DX:_Xfale#Gi\j`$ JXYXe% [\cXnXj_\c[gi`j$ `e^Zfjgfejfi\[ n`k_j`^e`ÆZXek k_fl^_`ek\i$ ]fi\`^ei\cXk`fej`e dXib\k%¼K_\@: A`Xe^Q\d`eXcjf [\ek#9\`a`e^IX[`f# fe\ik_ifl^_dlZ_ YpJflk_8]i`ZXe & jki`[\jdX[\`e`kj XZk`fen`k_ (0.(%»N_\e@Æijk _\cgj\m\ipYf[p[f X[[i\jj\jk_\ =`cdXe[K\c\m`j`fe :Xg\Kfne#Jflk_ f]_`j).$p\Xik\id% 9ifX[ZXjk`e^:fig% ! d\[`X`e[ljkipº `ek\ieXk`feXc ZXd\_\i\#k_\i\ jf#n`k_gXe\cjZfm$ gXik`Z`gXekjºX >iflg%Fk_\i\o\Zj 8]i`ZX1FZkfY\i 8^X`e#k_\Z_f`Z\ Xe[Gi`d\[`XCk[%# 20 | I NTERNATI ONAL COUNCIL 2009 N EW YORK T HE PALEY CENTER FOR MEDI A | 21 T'! P(&!*3 Premier League; David Stern, Commissioner, As Stern nodded in assent, Modi said, “We k_\X^\e[XZfm\ij cXjkgXe\c#Xggifgi`$ 8]i`ZX @iXa8Y\[`Xe2 Dfeki\Xc#:XeX[X1 »Gi\gXi`e^]fik_\ c\X[`e^lgkfk_\ ]ifdk_\\m\ek 9\cc>cfY\d\[`X& k_\gXik`Z`gXekj% ]fiD\[`X #]fZlj\j cf[^\jXkk_\]Xd\[ \m\ipk_`e^]ifd_fn Xk\cp#kXb\jgcXZ\Xk D`Zifjf]k¾j:iX`^ FZkfY\i)*$),# ½8epk`d\#8epn_\i\¾ \m\ek%»K_\Y`^$ `eZcl[\BXpBfg$ :KM: 22 | I NTERNATI ONAL COUNCIL 2009 N EW YORK T HE PALEY CENTER FOR MEDI A | 23 T'! P(&!*3 when that programming will be available on their corporate arguments, the legal wrangling—was, in OUTH IS ERVED HE lack of available landlines. People watched video on computers/phones?” the end, “fun,” but it was destined to continue only Y S : T their phone because it might be the only way they Dauman acknowledged he wasn’t quite ready to “another six or eight months . . . in two years it won’t POWER OF THE NEW MOBILE could do so. But the impact of the youth market, and give up the lucrative dual revenue stream. “It’s a matter because the world will have moved on to a youths’ willingness to rely on phones as video provid- stream that’s been very important for channeling completely different set of issues.” The implication is COMMUNITY ers, was much discussed. power to Viacom during the recession; even with there are streamlined methods coming soon that will “MONETIZING THE MOBILE The old resistance to making purchases with a advertising falling markedly,” he said. “Viacom’s make Hulu seem like a beta site. phone is fading, much the way onetime resistance double-digit growth each year in cable subscriptions Despite all the engaging theoretical talk about LANDSCAPE” to ATMs has melted away. On the horizon is the PI[MV[]ZMLXZWÅ\[º the future, one very practical question raised near Panelists: Nick Brien, President and CEO, Medi- prospect of the “digital wallet,” with which one can Seidenberg stressed the importance of keeping the end grounded Seidenberg and Dauman: does abrands; Peggy Johnson, EVP of the Americas and buy a bagel, or a car—or a cable channel—with the MaM[Å`MLWVTWVO\MZU[WT]\QWV[¹:QOP\VW_ºPM anybody really want to watch quality programming India, Qualcomm; Susan Whiting, Vice Chairman, wave of a phone. “We are at the dawn said, “technology is set up to bundle things together on a little screen? The Nielsen Company “I’m very excited,” said Nick Brien. “In fact, I of a new revolution in for sale as a package. But long term, better technol- Dauman disavowed any problems in viewing con- believe . . . we are at the dawn of a new revolution in IL^MZ\Q[QVOº[Ia[*ZQMV Moderator: Stephanie Mehta, Assistant Managing “We’re looking at the ogy will break apart the bundles and make individ- tent with high production values on small screens. advertising, one we have never experienced before.” reinvention of the busi- ual content more transportable.” Viewers will be so More screens meant more viewers and that was a Editor, Fortune If we are lucky, “we’re looking at the reinvention of VM[[UWLMTº pleased, he suggested that they will approve of the a good thing, he basically answered. And he cited the the business model.” la carte system he says the industry is headed for. “Of success Paramount (owned by Viacom) had with After the conversation with Philippe Dauman and Waving his phone for emphasis, and brushing away course, consumers have to get on board, and technol- Paranormal Activity, the recent sleeper hit horror movie Ivan Seidenberg, it made sense to drill deeper into current technological issues, he declared, “this is going ogy has to improve,” he added. “But when people see that cost $15,000 to make. A deft, viral campaign what was, for many, the heart of the conference: the to be the most liberative force in the business.” Social they can buy a bagel with their phone, their aversion spreading clips on cell phones helped make the subject of where the market for the “third screen” media and content are capable of interacting in all to paying for things will break down. The bagel, the movie a hit, he said. We would be seeing more such was headed. sorts of new ways with the mobile technology cur- program: everything will have its price.” examples in the future, though what works for Para- This talk began with the notion, framed by mod- rently available. Next on the discussion docket was Hulu, which normal Activity might not work for Avatar. erator Stephanie Mehta, that the third screen is en Apparently there’s another thing the youth is more was a recurring topic during other International What Avatar¸VW_\PMPQOPM[\OZW[[QVOÅTUWNITT ZW]\M\WJMKWUQVO\PMÅZ[\[KZMMVNWZU]KPWN\PM willing to put up with than their elders: a lack of Council panels. We heard Jeff Zucker explain his time—produced in the weeks since this chat was a globe. Others picked up this idea: “The expectation privacy. So much of what mobile technology makes feelings about having NBC programming on the groundswell of interest in the next wave of technol- is, whatever I have on my desktop, I want to take possible relies on the ability of users to engage in real broadband site; we heard Leslie Moonves explain ogy: 3-D. Would that viewing experience work with mobile,” said Johnson. time interactions with businesses through the Internet. his complicated feelings over whether or not to own the right glasses, seen on a small cell screen? That’s a A list of statistics gathered by the Nielsen Com- This means lots of personal data will be stored on a Hulu. But, as Seidenberg put it, Hulu’s future would question sure to come up in future IC discussions, as pany was discussed and one that stood out pretty phone and transmitted in all sorts of exchanges. be determined only by technological innovation. But 3-D evolves with the same degree of cautious excite- boldly was that text messaging in Mexico had an 89 Holding her phone, Johnson said, “we have to make Seidenberg countered that in two years Hulu would ment produced by HD. With innovations like 4G, percent penetration rate. This meant that messaging people comfortable that their personal data doesn’t be irrelevant. however, most things are possible. was as pervasive in the country as voice calls. Some reside just here, but it also resides, you know, some- Seidenberg said all the hubbub over Hulu—the of the popularity of small screens in other parts of where up there.” the world was contextualized as being due to the fk_\i_Xe[#[`jZlj$ k`Z`gXekj1gifd`e\ek jXc¾j9fYNi`^_k% K_\GXc\p:\ek\i >ff^c\#PX_ff# gXe\cZfm\ij_fn pflXkk_\\e[f] PflKlY\¾j:_X[ XggifXZ_kf`e[lj$ j`fekfg`Zj`eZcl[\ Ylj`e\jjnfdXe ]fiD\[`X#n`k_k_\ Xe[JleD`Zif$ j\XiZ_`ji\mfcl$ k_\[Xp#Zfddle`kp ?lic\p2PX_ff¾j kipdXkk\ij`eZcl[\ % _fnkfi\XZ_k_\ 8iql_XePXcÜe[X^# J`c`ZfeMXcc\p# @:d\\k`e^j\mfcm$ jpjk\dj`eJ`c`Zfe k`fe`q`e^[`jki`Yl$ Y\Xkjj\XiZ_#Xe[ A\iipPXe^2 X»N_\i\¾jk_\ ) d`cc\ee`Xc^\e$ n_f\jkXYc`j_\[ Le`k\[JkXk\j1 `e^kfXdlZ_cXi^\i MXcc\p%Jg\Xb`e^ k`fe#Xefk_\ikXb\j k_XkZfddle`kp`j DpJgXZ\¾jAfj_ Dfe\p6¼Zfem\ijX$ - \iXk`feXe[#dfjk k_\af`ekm\ekli\ Ale\(*$(,#)''. jZXc\#_\c[fm\iX gf`ek\[cpkfk_\ fek_\^ifn`e^ ^f`e^kfY\dfi\ 9\idXe28iefc[ k`fe#Xe[[`jZlj$ gf`ek\[cp#»D\[`X :EEKibn`k_8FC @k`jXggifgi`Xk\k_Xk k_i\\$[Xpg\i`f[ k_\d\#Zf_fjk 24 | I NTERNATI ONAL COUNCIL 2009 N EW YORK T HE PALEY CENTER FOR MEDI A | 25 T'! P(&!*3 Leapfrogging over numerous conversations of previ- I worked so hard—and this was when I owned the On George W. Bush: “It’s pretty clear he just climate: is this a ous panels about how to monetize the larger screens, Braves and the Hawks and was going to games every wasn’t up to the job.” great time, or a “I contemplated turning Brien urged content providers to get with some new VQOP\)N\MZ\PI\1_MV\JIKS\W\PMWNÅKM1[TMX\ A day in the life: “First I have to exercise for an dangerous time Headline News into a religion. “We’ve heard this over the last few days. there for twenty years.” hour, which is a pain in the ass. Then I go to the of- for big announce- right wing news channel People talking about ‘how do I get them to pay, how “You can work too hard. And when you do you ÅKMIVL_WZZaIJW]\V]KTMIZ_MIXWV[º ments? What when I heard about Fox do I get them to pay?’ As opposed to, ‘how do I get can get overly discouraged.” condition is our 6M_[º[IQL<]ZVMZ “But things were going so them to buy into my community?’ Value is as much in “When I was married to Jane Fonda, we had to condition in? well for me back then, I the community as it is in the content.” go to all the Braves and Hawks games. And the two MANTRA FOR THE NEW “It’s amazing. R][\LQLV¼\JW\PMZº And as with much of social media, there is the most feared expressions in the English language for RA OF EALS REATIVITY You could hear notion of the youth driving the adoption of the new her were ‘overtime’ and ‘extra innings.’” E D : C a pin drop in technology, acting as usual like a worldwide focus “In the beginning when I was at Time Warner, I BREEDS OPPORTUNITY this city eighteen group, leading the way toward a general mode of loved it. I said, ‘I’m going to be the world’s greatest months back, “THE MEDIA OUTLOOK: acceptance. And from that, one gets the sense, new giver. I wanted to make a contribution.’ And I would and now ev- business models will come. have been, too, if I hadn’t lost it all.” INVESTMENTS, MERGERS, AND AC- erything’s back Aryeh Bourkoff and Ken Lowe “When I ran CNN, we could run a story on QUISITIONS” to a pre-recession famine in Africa and watch the Nielsen ratings drop Panelists: Aryeh Bourkoff, Vice Chairman, Tech- ethos,” mused Scott Singer. But his manner was REBEL WITHOUT A PAUSE by half. I believe the American people don’t want to anything but wildly enthusiastic about where things nology, Media, and Telecoms Investment Banking, ONE-ON-ONE CONVERSATION WITH watch it. When’s the last time you saw a story about were headed. “We are also seeing this recession as poverty in Africa on TV?” UBS; Mark Johnson, Principal, Carlyle Group; a demarcation,” he noted, and the appearance of TED TURNER, CHAIRMAN, TURNER On the success of Fox News: “I contemplated Scott Singer, Managing Director, Head of Media business as usual was deceptive. Traditional media is ENTERPRISES, INC. turning Headline News into a right wing news chan- and Entertainment, The Bank Street Group last in line, digital is picking up—people are hungry Interviewer: Pat Mitchell, President and CEO, The nel when I heard Fox News was starting a channel. Moderator: Richard Siklos, Editor at Large, \WÅVLW^MZ[MI[LMIT[5W[\WNITT\PMZM¼[I[MV[M\PI\ Paley Center for Media But things were going so well for me, I just didn’t Fortune the old alchemy was no longer working. The magic The much-read book on Mr. Turner is that he is bother.” of the mogul had been explained, and now a new “Being Time’s ‘Man of the Year’ didn’t stop them practicality was crucial. always quotable and redoubtable, often enlightening )V`QM\aUQVOTML_Q\PWXXWZ\]VQ\aÅTTML\PQ[ from letting me go. As is a new creativity. Things are better now, de- and always entertaining. One does well to pay atten- session. Given the timing—once again, the Comcast- “I started the cable revolution. I got out of the In- clared Singer, but “the market has changed . . . guys tion to his wit and wisdom. Here are excerpts from NBCU deal was then still on the top of minds—the ternet revolution. In my study of history, I read that are looking at deals like they haven’t looked before in his conversation with Pat Mitchell: moment seemed prescient for a conversation about there’s never been anyone who started more than the last two years,” he said, indicating that a strong “I’m just an old fuddy duddy who got let go. And the science of dealmaking. one revolution in the world.” balance sheet plus creativity is now more than ever old fuddy duddies always have opinions.” But add in the economy, along with mentions of a “My favorite leader of all time is Gorbachev. He the coin of the realm. On the AOL Time Warner era: “I lost ten million popular recent book decrying “the curse of the mo- gets the credit for ending the Cold War.” Singer touted what Hulu has done as a model others dollars a day. Every day. Counting weekends. For gul,” it seemed to be a pretty challenging time to be On Obama: “I think he’s doing real well, given the should emulate. “Hats off to Hulu. When you think two years.” making a deal. So it was appropriate that this panel situation he inherited.” about it, a joint venture was just another word for fail- “I was there at the dawn of the cable revolution. commenced with a detailed vetting of the current k_\@ek\ieXk`feXc Zfej`[\iXYc\j_`]kj f]d\[`X`edXep NGG:_X`idXe# Efm\dY\i(-$(0# K_\k_\d\f]k_\ D`kZ_\ccglkj`k# :fleZ`c1>`m\ek_\ `ek_\d\[`XcXe[$ ZfdgXe`\jXifle[ 8dYXjjX[fiG_`c`g )''/ d\\k`e^jº»@e[`X1 »K_\fggfikle`k`\j % ^ifnk_`ejZfg\]fi jZXg\#k_\X^\e[X k_\nfic[%=\Xkli\[ CX[\i2EKM¾j Ilj$ K_\kiX[`k`feXc# :_Xcc\e^\jf] f]k_\]lkli\Xe[ ) k_\Zfe]\i\eZ\j#`k fek_`j]lccAle\ jg\Xb\ij`eZcl[\ j`X J\i^\pG`jbXi$ cXi^\i\m\ekjf] k_\E\okD\[`X k_\Z_Xcc\e^\jf] - `j[\Z`[\[kfX[[ [Xp`eZcl[\jkfg`Zj Mf[X]fe\¾j8ile \m29\Yf¾jAfXeeX k_\@:Xi\_\i\ =ifek`\i¼º`jZfm$ k_\gXjkdXb\@e[`X Xj\Zfe[#jdXcc\i jlZ_Xji\^lcXk`fe# JXi`e2PXe^CXe# J_`\c[j2Xe[k_\ \ogXe[\[kf]fli \i\[`eXj\i`\jf] Xe`[\Xcj\kk`e^kf ! \m\ek\XZ_p\Xi% `eefmXk`fe#Xe[k_\ Ylj`e\jjnfdXe DfYp>iflg¾j [Xpj#Xccfn`e^k_\ kXcbjXe[gXe\cj j_fn_fnd\[`X * K_\Æijkf]k_\j\ Z_Xcc\e^\jk_Xk Xe[kXcbj_fn_fjk 8]^_Xe`jkXe JXX[ ^iflgkfd\\kYfk_ ]fZlj`e^fek_\ ZXe\dYfc[\e ) dXibjk_\@:¾j Dljc`dXe[efe$ f]k\ei\]\ii\[kf Df_j\e`% `e;\c_`#@e[`X¾j cfZXc[\m\cfg$ Xg\fgc\Xe[X i\kliekfCfe[fe Dljc`di\cXk`fej Xj»k_\FgiX_f] gfc`k`ZXcZXg`kXc# d\ekjXe[^ifnk_ gcXe\k%¼?fjk\[Yp & \`^_kp\XijX]k\i`kj gfj\kfk_\[\m\c$ :_`eX¼2NGG¾jJ`i E\n;\c_`Xe[ Xe[9Xe^Xcfi\#`kj `eXYli^\fe`e^ Q\\ 26 | I NTERNATI ONAL COUNCIL 2009 N EW YORK T HE PALEY CENTER FOR MEDI A | 27 T'! P(&!*3 ure in the media industry. And they’ve done it well.” By the end of the panel anxiety had yielded to talk Statistics provided by Booz & Company’s Marketing going to have to be in the content making business? Aryeh Bourkoff pointed to the recent Travel of opportunity, but it was of a guarded kind. and Media Ecosystem 2010 report, framed in this panel So the conversation naturally turned to the lessons Channel deal: in November, Scripps Network In- Creativity may know no schedule, but there is an by moderator Christopher Vollmer, painted a stark of social media, and how they’ve applied to market- teractive Inc. was savvy in buying a chunk of Travel immediate pressure to make big moves now based on picture: “Channels that will garner the most new ad ing. The fundamental point here was that social Channel Media from Cox Communications Inc. the need for investment banks to pay back economic dollars from marketers by 2010 will be digital media, media worked by inviting people into a community. But where else should that money be spent? It’s stimulus loans, noted some on the panel. Singer with 88% planning to increase their spend; this is This was where old advertising tactics fell apart. easier to say where it shouldn’t. “You look at TV pointed out that between the private equity world followed by mobile media (52% will increase spend); It took a public relations and marketing pro to put broadcasting; it’s a challenge. You look at radio and the public investor sector, there was some $350 public relations (41% will increase spend); and events things bluntly. Noting a recent survey that indicated broadcasting: there’s challenges,” said Johnson. “But, billion worth of money ready to be spent on media (35% will increase spend). Meanwhile, half of mar- public trust in businesses had fallen from 58% to 38% outdoor—I love outdoor a lot. Live entertainment, I LMIT[UWVMa\PI\KIV¼\[Q\\PMZMQVLMÅVQ\MTa;WUM- keters will cut print and 40% will cut TV spending.” in the last year, Richard Edelman indicated that old think, there’s lots of value still working its way up the one must be willing to take the risks. But sitting in K\Z_efcf^`\j#Xe[ @em\jk`e^9\pfe[`kj 28 | I NTERNATI ONAL COUNCIL 2009 N EW YORK T HE PALEY CENTER FOR MEDI A | 29 IC 2009 NYC A%%!&6!!3 Eija Ailasmaa Mayor Michael R. Bloomberg Subhash Chandra Russell Dubner Julius Genachowski Takashi Hoga Sanoma Corporation City of New York B-- 30 | I NTERNATI ONAL COUNCIL 2009 N EW YORK T HE PALEY CENTER FOR MEDI A | 31 IC 2009 NYC A%%!&6!!3 Jeff Latch Jonathan Miller Christine Ockrent Ivan Seidenberg Katherine Styponias 4MTIVL?M[\MZÅMTL Television New Zealand News Corporation Audiovisuel Extérieur de la France Verizon Communications Microsoft Corporation BMO Capital Markets Corp. Marc Lawrence-Apfelbaum Pat Mitchell Katherine Oliver Matthew Seiler Anne M. Sweeney Blair Westlake Above Time Warner Cable The Paley Center for Media +Q\aWN6M_AWZS5IaWZ¼[7NÅKM Interpublic Group Disney-ABC Television Group Microsoft Corporation Left to Right of Film, Theatre, & Broadcasting Kenneth W. Lowe Douglas Mitchelson Fabrice Sergent Helmut Thoma Susan D. Whiting Markus Schächter and Frank-Dieter Freiling Scripps Networks Interactive Inc. Deutsche Bank Securities William C. Paley +MTTÅ[P5MLQI44+ Freenet.de AG/Debitel The Nielsen Company William C. Paley Foundation Inc. Scott Kurnit John W. Madigan Lalit Modi Steven Shapiro Peter Thonis Russell Wolff Tribune Company DLF Indian Premier League Abbe Raven Golden Tree Asset Management Verizon Communications ESPN, Inc. Maria Luisa Francoli A&E Television Networks Burt J. Manning Leslie Moonves Stanley S. Shuman Charles W. Thurston Andrea Wong Christine Ockrent and J. Walter Thompson Company CBS Corporation James D. Robinson Allen & Company LLC Comcast Corporation Lifetime Entertainment Services Dr. Henry A. Kissinger RRE Ventures Joe Marchesse Ann S. Moore Richard Siklos Ted Turner Dennis Woodside Salih Memecan Paul W. Noglows Gil Schwartz Cobus Stofberg Sabah Lazard Capital Markets CBS Television Network MIH Group Edward H. Meyer Thomas O’Brien Frederic M. Seegal Alexander Strakhov Ocean Road Advisors Inc. NBC Universal, Inc. Peter J. Solomon Company Argumenti y Fakti 32 | I NTERNATI ONAL COUNCIL 2009 N EW YORK T HE PALEY CENTER FOR MEDI A | 33 A���� ��� P���� C����� ��� M���� AA ���� OO �� SS ������� The Paley Center for Media The Paley Center for Media, with locations in New York and Los Angeles, leads the discussion about 4(%#5,452!,#2%!4)6%!.$3/#)!,3)'.)@#!.#%/& television, radio, and emerging platforms for the professional community and media-interested public. Drawing upon its curatorial expertise, an interna- Booz & Co. tional collection, and close relationships with the Booz & Co. PricewaterhouseCoopers The Paley Center Media Council Booz & Company is a leading global management leaders of the media community, the Paley Center Booz & Company is a leading global management PricewaterhouseCoopers provides industry-focused A dynamic think tank for the digital age, Media #/.35,4).'@2-(%,0).'4(%7/2,$?34/0"53).%33%3 examines the intersections between media and soci- consulting firm, helping the world’s top businesses, assurance, tax, and advisory services to build public Council brings together senior-level industry execu- governments, and other institutions. ety. The general public can access the collection and governments, and other institutions. trust and enhance value for its clients and their 4)6%3&/202/6/#!4)6%$)3#533)/.%.,)'(4%.).'2%A%#- www.booz.com participate in programs that explore and celebrate www.booz.com stakeholders. tion, and no-holds-barred debate about the trends www.pwc.com the creativity, the innovations, the personalities, and !.$)335%3).A5%.#).'4(%-%$)!/2-/2%).&/2-!- www.pwc.com the leaders who are shaping media. Through the tion about the Paley Center’s Media Council and the global programs of its Media Council and Interna- upcoming schedule in New York and Los Angeles, tional Council, the Paley Center also serves as an please visit www.paleycenter.org/media-council. Gustave M. and Rita E. Hauser independent setting where media professionals can Gustave M. and Rita E. Hauser engage in discussion and debate about the evolving media landscape. Previously known as The Museum UBS of Television & Radio, the Paley Center was founded UBS Gustave M. and Rita E. Hauser UBS is a leading global wealth manager and invest- in 1976 by William S. Paley, a pioneering innovator UBS is a leading global wealth manager and invest- Gus Hauser is the founding sponsor of the Inter- -%.4"!.+).'!.$3%#52)4)%3@2-!.$/.%/&4(% in the industry. For more information, please visit ment banking and securities firm, and one of the nationalInternational Council Council and Media and Media Council Council at The at Paley largest global asset managers. www.paleycenter.org. largest global asset managers. CenterThe Paley for MediaCenter andfor Media vice chairman and vice ofchairman the institu- of www.ubs.com www.ubs.com tion.the institution. Rita Hauser Rita is presidentHauser is ofpresident The Hauser of Foun- dation.The Hauser Foundation. A���� T����S����� O’Melveny and Myers )4(-/2%4(!.,!79%23).&/524%%./&@#%3With more than 1,000 lawyers in fourteen offices worldwide, O’Melveny & Myers LLP helps indus-indus- ().+/#)!,)3!.%7./.02/@4).)4)!4)6%$%$)#!4%$ initiatives that address the current problems by: try leaders across a broad array of sectors manage to advancing the use of social media in the public ;-0/7%2).'0%/0,%4/3(!2%4(%)234/2)%3!.$)$%!3 the complex challenges of succeeding in the global interest. The project is supported by The Paley Cen- 3/4(!4/4(%23-!9"%.%@4&2/-#/,,%#4)6%!#4)6)3- economy. ter for Media and is initially funded by the Surdna ;%#/'.):).'!.$()'(,)'(4).'4(%-/34)-0/24!.4 www.omm.com. Foundation. Our mission is to connect people and and innovative uses of social media in the public ideas to advance the use of social media to address interest society’s most pressing challenges. We believe in the ;!#),)4!4).').4%2!#4)/.3"%47%%.4%#(./,/'9"53)- power of sharing and example. We want the early ness and public leaders to deepen knowledge and to innovators and practitioners of social media to share inspire the creation of new platforms and applica- their initiatives, ideas, and inspiration with a wider tions Front cover: Left to Right: Mayor Michael R. Bloomberg, Leslie Moonves, Frank A. Bennack, Jr., Philippe Dauman, community of people and institutions seeking to For further information please visit Anne M. Sweeney, Ivan Seidenberg, Pat Mitchell, Jeffrey L. Bewkes, Jeff Zucker create change. Therefore, our strategy is to create www.think-social.org. Back Cover:cover: Left Left to to Right: Right: Tim Tim Armstrong, Armstrong, Nick Nick Brien, Brien, David David Zaslav, Zaslav, Carol Alfonso Bartz, de Angoitia, Radhika Radhika Roy, Bonnie Roy, Hammer, BonnieLauren Hammer,Zalaznick, Ted Nikesh Turner, Arora, Peggy Ricardo Johnson, Salinas Dennis Woodside Front cover photo and back cover photo by Andrew McDonough from Shutterstock. All interior photos by Brian Friedman/b-freed.com 34 | I NTERNATI ONAL COUNCIL 2009 N EW YORK T HE PALEALEYY CENTERENT ER FOR MEDEDIAIA | 35 Please join us for the upcoming International Council Summit November 18, 19, 20, 2009 New York City New York City November 17, 18, 19, 2010 A Report on the International Council Summit The Search for Common Ground