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An Interview with Philippe Dauman,
President and Chief Executive Officer, Viacom Inc.

EDITORS’ NOTE Before joining

Viacom, Philippe Dauman was Co- Chairman and Chief Executive Of fi cer of DND Capital Partners, L.L.C. from May 2000 until September 2006. Prior to co-founding DND Capital Partners, Dauman served in several positions at Viacom, in- cluding as a Deputy Chairman and Executive Vice President of Viacom Inc. He is a director of National Amusements, Inc.; Lafarge S.A.; and the KIPP Foundation, as well as a member of the Academy

Are you finding ways to mone-

Unfortunately, there are a lot of young peo-

tize in the online and mobile sectors? ple who lack the skill sets to do that and some

Yes, we have already completed who don’t fully realize that success requires hard several digital distribution deals, includ- work. We work with our talent and celebrities to ing with Netflix and Hulu, and there communicate the importance of finishing school are more on the horizon. We have vast and that success is borne from hard work – it’s libraries of content that isn’t on televi- all part of our Get Schooled effort. sion or in theaters and these distributors give us new digital avenues through ing us well and the U.S. needs to dramatiwhich to monetize those assets. cally improve it. Advances in education
New forms of distribution are great are happening in other parts of the world. opportunities because our business is If we were to lose the education edge in premised on windows. For example, a this country, innovation and prosperity will movie starts out in theaters, then moves come from somewhere else. One of the rea-
Our public school system is not serv-

Philippe Dauman

of Motion Picture Arts and Sciences and the  to the DVD/home entertainment window, followed sons our country has been so innovative is Business Roundtable. He serves on the Executive  by pay-per-view, and so forth, until you reach the the freedom we have to create companies Committee of the NCTA, the Board of Trustees for  broadcast television window. The new digital plat- based on new ideas and products. Education

The Paley Center for Media, the Board of Trustees  forms are creating additional windows for us.

is a critical leg of the stool that supports this

of the North Shore-Long Island Jewish Health

Our joint venture EPIX carved out a new process.

System, the Executive Committee of the Lenox Hill  segment of the pay TV window through an inno-

Why haven’t we had an impact on K-12

Hospital, and the Board of Trustees and Dean’s  vative deal with Netflix. That particular arrange- education? Council of Columbia University Law School.

ment helped EPIX achieve profitability within a year of launch – a first for a cable network.
We have made some progress. The charter school movement has helped. When you cre-

COMPANY BRIEF Viacom (www.viacom.com)

How critical is community engagement ate schools that not only work well but are

also more efficient, it serves as a good example
As a media company, I believe Viacom and a benchmark for the schools that aren’t per-

is a leading global entertainment company de-  to the culture of Viacom? livering content to its audiences via television,

motion pictures, and a wide range of digital me-  has a special duty that goes beyond traditional forming well. As a media company, we’re going dia. With nearly 170 media networks, Viacom’s  corporate responsibility. Our media networks to help bring that to light.

brands include MTV, VH1, CMT, Logo, BET,  reach a lot of young people and we want to use

Centric, Nickelodeon, Nick Jr., TeenNick, Nick at  our platforms to not just entertain, but also to to change an entire system.

Nite, Comedy Central, TV Land, Spike TV, and  inform and to empower audiences. Are you satisfied with how close the

We have been a global leader in raising working relationship is among business

There is movement afoot, but it takes time

Tr3s. Paramount Pictures, America’s oldest film studio, continues today as a global producer  HIV/AIDS awareness. We also respond quickly leaders in New York and what is it about the and distributor of filmed entertainment.

every time there is a natural disaster. And each city that brings those leaders together?

year, we host ViaCommunity Day, when our New York City is a magnet for talented
Your business is based on creativity and in- employees around the globe spend the day vol- people and it is home to many diverse businovation. Is it challenging to maintain an unteering with local community organizations, in- nesses. People want to work here and business

innovative culture?

  • cluding many in New York City.
  • leaders want to preserve what makes New York

We have great creative people at Viacom.
We don’t have disparate businesses in our
Viacom also has a company-wide educa- special. We need to continue to make New York tion initiative called Get Schooled, which lever- a place that is friendly to business, which is a company: 100 percent of what we do is to cre- ages all of our brands to raise awareness about challenge because it’s an expensive and highly ate entertainment content through media net- the crisis in public education. Among other taxed city.

  • works like MTV and Nickelodeon or through things, we weave educational themes into our
  • Companies like ours, which employ many

Paramount Pictures. Compelling, popular con- programming, air public service announce- young, talented people, want our employees to tent is where it begins and ends for us.
Our company is organized to support the

  • ments, and run a mentoring program.
  • be able to afford to live here.

The younger generation today wants to

Has a private sector Mayor like Michael

people who create shows, digital experiences, and work for companies that do good in the com- Bloomberg been important in terms of devel- motion pictures for our audiences. We are focused munity, that look beyond financial priorities – so oping a strong public/private relationship? on how to enable that process and how to mon- our efforts are good for business and for society. etize the result, which includes extending it to new It has been suggested that young peo- run and there will always be a lot of fiscal and

technologies and expanding into new geographies. ple today do not have a sufficient work other challenges.

We continually infuse new thinking, fresh ethic. Do you see that? Being the Mayor of New York is much like
Actually, there are people in their 20s cre- being a Chief Executive – you must be an effecating great companies. tive manager with a deft political touch.
Absolutely. This is a complicated city to ideas and different approaches to take our brands to the next level.

•

32 LEADERS

POSTED WITH PERMISSION. COPYRIGHT © 2011 LEADERS MAGAZINE, INC.

VOLUME 34, NUMBER 4

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