The Future Is Global

Home , Don Browne, John Loughlin (bishop), Philippe Dauman, Ricardo Salinas Pliego, Ynon Kreiz

The Future is Global

A Report 0n the International Council Summit

November 17, 18, 19, 2010 New York City

And please join us for the next International Council Summit September 14, 15, 16, 2011 Los Angeles T&$ R$'()#& !* M$+(, W!)-+.(+$ C!"#$"#%

5 Beyond Old and New 22 What are Half a Billion Friends Worth? Moderator: David Kirkpatrick, Author, The Facebook 8 Snapshots from the reception at Effect, and Columnist, The Daily Beast Bloomberg Headquarters Panelists: Wendy Clark, SVP, Integrated Marketing and Communication, Coca-Cola; David Fischer, VP of 10 Snapshots from the Chairman’s Advertising and Global Operations, Facebook; Steve Dinner at Hearst Tower Hasker, President Media Product Leadership and Advertiser Solutions, The Nielsen Company 12 Snapshots from Luncheon at ‘21’ Club page 12 23 AOL’s Acquired Content Strategy 13 Still King—And Kingmaker A conversation with Tim Armstrong, CEO, AOL Convener Session: Jeffrey L. Bewkes, Interviewer: Betty Liu, Anchor, Bloomberg TV Chairman and CEO, Time Warner, Inc Interviewer: David Carr, Columnist, The New York Times 24 Open For Business A conversation with Lowell McAdam, President 14 Embracing Fragmentation and COO, Verizon Communications From top to bottom Moderator: Becky Quick, News Anchor, CNBC Interviewer: Stephanie Mehta, Executive Editor, Fortune left to right: Panelists: Nick Brien, CEO, McCann Worldgroup; Henrique de Castro, Vice President, Global Media and 25 The Accidental Internationalist page 9 Dave Thomas, Platforms, Google; Scott Kurnit, Founder, Chairman, and A conversation with David J. Stern, Robert McCann CEO, AdKeeper; Christopher Vollmer, Partner and Leader, Commissioner, NBA Global Media and Entertainment, Booz & Company Interviewer: Richard Sandomir, Columnist, Ricardo Salinas, The New York Times Frank A. Bennack, Jr. 15 The Minute-By-Minute News Cycle Moderator: Pat Mitchell, President and CEO, 26 A Seller’s Market Bill Drewry, The Paley Center for Media Moderator: Anna Carugati, Group Editorial Director, Aryeh Bourkoff Panelists: Mike Allen, Chief Political Correspondent, World Screen Politico; Donald A. Baer, Worldwide Vice Chair, Burson- Panelists: Don Browne, President, Telemundo; Joe Cala- Lowell McAdam Marsteller; Karen Hughes, Worldwide Vice Chair, Burson- brese, Chair, Entertainment, Media and Sports Practice, Marsteller page 28 O’Melveny & Myers; Annie Wegelius, Director Annie Wegelius of Programs, Sveriges Television 16 A “Modern Media Executive” Looks Ahead Judy Hart Angelo, Convener Session: Jeff Zucker, President and 27 Connecting with Ideas Pat Mitchell, CEO, NBC Universal Convener Session: Ricardo Salinas, Chairman, Tony Vinciquerra Interviewer: Jim Cramer, Host, Mad Money (CNBC) Grupo Salinas Interviewer: Pat Mitchell, President and CEO, The Paley Rodney Parker, Luis 17 The Cost of Ubiquity Center for Media Echarte, Alfonso de Moderator: Shelly Palmer, Host, Live Digital; and Angoitia Managing Member, Advanced Media Ventures Group 28 Napster Cofounder Wants to Save the Panelists: Aryeh Bourkoff, Global Head of TMT Banking, page 16 Music Industry Blair Westlake UBS; W. Ross Honey, General Manager, Content Acquisi- A conversation with Sean Parker, Cocreator, tion and Strategy, Interactive Entertainment Business, Napster; Founding President, Facebook Microsoft; Dave Howe, President, Syfy Interviewer: David Kirkpatrick, Author, The Facebook Effect; Columnist, The Daily Beast 18 The New News Entrepreneurs Moderator: Jeff Jarvis, Publisher, Buzzmachine.com; 29 The 120-Year-Old Startup Director, Tow-Knight Center for Entrepreneurial Convener Session: Frank A. Bennack, Jr., Journalism, CUNY Chairman, The Paley Center for Media, and Vice Chairman and CEO, Hearst Corporation 20 Protecting Living Brands Interviewer: Pat Mitchell, President and CEO, Convener Session: Philippe Dauman, President page 10 The Paley Center for Media and CEO, Viacom, Inc. Interviewer: Pat Mitchell, President and CEO, The Paley 30 IC 2010 NYC Attendee List Center for Media 34 About The Paley Center for Media 21 Google’s Culture of “Yes” Convener Session: Nikesh Arora, President, 34 About The Next Big Thing Global Sales Operations and Business Develop- ment, Google 35 Sponsors Interviewer: Chrystia Freeland, Editor-at-Large, Thomson Reuters page 18

2 | I NTERNATI ONAL COUNCIL 2010 N EW YORK T HE PALEY CENTER FOR MEDI A | 3 W$-2!3$ #! #&$ R$'()#& !* M$+(, W!)-+.(+$ B$/!"+ “O-+” ,"+ “N$.” B/ D,0(+ K,1-," or the seventeenth gathering of the together, from the colloquy of the Paley Center’s International Council, The Paley Kissinger Global Conference Room to the convivial- Center for Media was proud to ity we shared at the Hearst Tower. To view archived he Paley Center for return to its New York headquar- streams of the sessions, visit the IC 2010 video Media’s International ters, where we met a year ago under gallery on our Web site at www.paleycenter.org/ic- Council returned to New quite different circumstances. In 2010-nyc-livestream/. York City in November F2009, the impact of the global recession and tech- We are grateful to all of our conveners, includ- 2010 for its seventeenth nological change had decimated the advertising ing Nikesh Arora of Google, Carol Bartz of Yahoo!, UMM\QVO[QVKMÅZ[\KWV- market, further fragmented news and entertainment Jeffrey Bewkes of Time Warner, Philippe Dauman of vening in 1995. Unlike audiences, and threatened the very survival of long- Viacom, Leslie Moonves of CBS, Rupert Murdoch the previous year’s sum- established businesses. of News Corporation, Ricardo Salinas Pliego of mit, when uncertainty In the year since, advertising has rebounded Grupo Salinas, Prannoy Roy and Radhika Roy of permeated conversations [QOVQÅKIV\Ta#UI[[I]LQMVKM[PI^MZM\]ZVMLNWZ\PM New Delhi Television, Ivan Seidenberg of Verizon, about surviving the global World Cup, Avatar, and other global spectacles; and Blair Westlake of Microsoft, Mehmet Ali Yalçindag recession, IC2010 com- social media have proven to be enablers rather than of Dogan Yayin, David M. Zaslav of Discovery and menced with measured merely disruptors of legacy businesses. These indica- Jeff Zucker of NBC Universal. In addition we would optimism about a healthi- tors, among others, inspired us to select “The Re- like to express our thanks to the principal sponsors er advertising market and the opportunities birth of Media Worldwide” as the theme of the 2010 of the International Council: Booz & Company, presented by new technologies. International Council meeting. Challenges remain, Burson-Marsteller, Gustave M. and Rita E. Hauser, As leading executives from the most Matt Mireles, Scott Kurnit to be sure. But opportunities abound. The Nielsen Company, O’Melveny & Myers LLP, Testablished media companies joined entrepreneurs additional revenue streams to content companies or Over three days of intimate conversations with PricewaterhouseCoopers LLP, and UBS Media & from some of the industry’s most promising startups persuade cable subscribers to “cut the cord”? And industry leaders, we surveyed the landscape of the Communications Group. for three days of dialogue, debate, and intimate con- will these new ways of accessing entertainment and global media industries represented by our mem- We look forward to seeing you again at the next versation, it was clear that we had arrived at a new VM_[QV[XQZMKWV[]UMZ[ÅVITTa\WXIaNWZKWV\MV\' bers and delegates, and explored the ways in which IC summit. common ground. technology and social media are breathing new life Gone were the wariness and suspicion with A Cautionary Tune into them. We heard from the recognized leaders which “legacy” media executives and new “disrup- As the industry struggles to adapt to these new and the rising entrepreneurs who are keeping these Sincerely, tors” regarded each other. In their place was a new realities, the lessons of old challenges and missed industries vital. And we enjoyed many moments of understanding best articulated by entrepreneur opportunities loom large. The recorded music open dialogue and candid give-and-take among our Scott Kurnit, the founder of About.com and the new industry remains a cautionary tale as media execu- speakers and delegates that have been the hallmark startup AdKeeper as well as a Paley Center trustee. tives attempt to manage the disruptive digital forces of every International Council summit since it was Discussing the migration of ad spending from tra- upending the traditional business structures. founded in 1995. ditional to digital media, Kurnit argued for mov- Presenting an overview of the global media land- In addition to generating headlines in several ing beyond the conventional ways of perceiving the scape on the opening day of IC2010, Marcel Fenez, international industry publications, video from media industry and its challenges. global leader of media and entertainment at Price- IC2010 sessions was featured on Bloomberg Televi- “I don’t think it’s old media verses new media— waterhouseCoopers, noted that, while there has been sion. And following the success of last year’s Next Big that’s over,” he said. “We’re all in the same thing tremendous progress in getting consumers to pay Thing session showcasing digital startups, an encore now.” for downloads on Apple’s iTunes, all too many fans session featuring digital news entrepreneurs provided In that spirit, a central question took shape: Can XZMNMZ\WOM\\PMQZU][QKQTTMOITTa^QIXQZI\MLÅTM[PIZ- occasion to announce the Feb. 3 launch of a quar- we build lasting business models that offer more than ing. Live music, however, remains a vibrant category. terly Next Big Thing series, premiering at the Paley Pat Mitchell Frank A Bennack, Jr. mere coexistence between legacy players and the Given the high prices for a concert ticket these days Center. President and CEO Chairman new disruptors? compared to the cost of a CD or $9.99 download, 1V\PMXIOM[\PI\NWTTW_aW]_QTTÅVL[VIX[PW\[WN The Paley Center The Paley Center The question had been percolating in various there appears to be a clear disconnect in the way our conversations and images from our three days for Media for Media forms through the media business all year. Will music is valued by consumers. tablets like Apple’s iPad “save” newspapers? Will “The people paying for live music are the same the growth of online video streaming through Hulu ones downloading music for free,” Fenez said. or burgeoning Internet TV technologies offered “The difference is that it’s about the quality of the by the likes of Boxee, Roku, and Slingbox provide experience.”

4 | I NTERNATI ONAL COUNCIL 2010 N EW YORK T HE PALEY CENTER FOR MEDI A | 5 “THE PEOPLE PAYING FOR LIVE MUSIC ARE “THE FUTURE OF OUR INDUSTRY THE SAME ONES DOWNLOADING MUSIC FOR IS ENTREPRENEURIAL.” FREE. THE DIFFERENCE IS THE QUALITY OF – JEFF JARVIS THE EXPERIENCE.” —MARCEL FENEZ

;XMISQVOWV\PMÅVITLIaWN1+;MIV8IZSMZ Earlier this year the TV Everywhere concept [XMKQÅKITTaQ[J]aQVO\PMQZUIOIbQVM[IVLVM_[XI- the cofounder of Napster and founding president of promoted by Time Warner CEO Jeff Bewkes gained pers. Facebook, echoed that point. When it comes to expe- traction among other cable players. The idea is to riences that consumers are willing to pay for, Parker make it easy for consumers to view cable program- The Future Is Entrepreneurial noted, accessibility and convenience are just as valu- ming on just about any device, so long as viewers Whether or not the iPad or the Samsung Galaxy able as the content itself—and maybe even more. can be “authenticated” as paying cable subscribers. or some other messianic device will “save the indus- That might work, at least for the short term. Over try” is unknowable and beside the point anyway. Cord Cutting: Fact or Fiction? \PMTWVO\MZU\PM1V\MZVM\\MVL[\WÅVL_Ia[WN What’s clear is that content producers, advertisers, Having watched the record industry frustrate that getting around walls. And if enough cable networks and delivery platforms are evolving dramatically to desire for accessibility and convenience—and, in and consumers believe that they can get a better deal meet the digital wants and needs of consumers. turn, suffer the consequences—TV executives have by turning to over-the-top TV and away from cable, For years, media executives have talked about how been determined not to repeat that mistake. But as they’ll probably do it. “content is king,” the notion that an original news on-demand TV programming has proliferated on ZMXWZ\XPW\WOZIXPÅTUWZ^QLMW_QTTIT_Ia[JM digital platforms, from networks’ own sites to stream- The Year of the Tablet more valuable than the medium or device that serves QVO[MZ^QKM[TQSM6M\ÆQ`\PMTMOIKa Cord cutting, of course, is only a new permutation as its platform. Yet, there was an insecurity that platforms—pay-TV of what newspaper and magazine publishers have XMZ^ILML\PMWNÅKM[WNTIZOMIVL[UITTKWUXIVQM[ providers like cable and been contending with for years. As digital content alike, mainly that “they wouldn’t be willing to pay satellite operators—are remains largely free of charge and increasingly un- for it.” Naturally, if consumers can get a song or an facing a new threat. moored to a dedicated delivery platform, how do you article for free, they’ll take it. And free, ad-supported In a presentation on get consumers to pay for it? content will likely be the main leg that all media the consumer experience, The glimmers of an answer have come into focus stands on. But it won’t be the only one. After all, it Dave Thomas, president of with the explosion in smart-phone use and, in 2010, never has been. global media client services the dawn of the tablet device. After so many years of seeing the traditional busi- for The Nielsen Company, For a while, the depressing assumption for media ness models become more attenuated, after so much declared it a “myth” that executives was that consumers wouldn’t pay more roiling change, even the most optimistic harbor cable subscribers were than ninety-nine cents for a song. Then, in 2007, deep reservoirs of doubt about what will become of cancelling their service en the iPhone immediately took off, and in a short the businesses that have been built over decades. At masse in favor of “over the time, people who normally wouldn’t pay a dime to the same time, new entrepreneurs push ahead, not top” alternatives that bring download an MP3 started buying downloadable knowing whether their own technologies and models Sean Parker, programming from the Web applications. A year later, Apple was renting mov- Marcel Fenez will be disrupted by someone else just as they reach David Stern to the home TV set. Nielsen numbers say that only ies and selling downloads of TV programs. When for the top rung. six percent of broadband households have cut the Amazon came out with the Kindle, a new market downloading branded applications. And the prolif- As he introduced the young entrepreneurs featured cords and retained only the Internet service connec- emerged around an e-reader the public could em- eration of third-party apps, like the popular news- in IC2010’s Next Big Thing session, blogger and \QWV¸IVL\PI\ÅO]ZMPI[V¼\KPIVOMLNWZUWZM\PIV brace. Selling books at $9.99, as well as newspaper reading app Pulse, presents a new source of monetiz- I]\PWZ2MNN2IZ^Q[LMKTIZML¹1JMTQM^MÅZUTa\PI\\PM a year. and magazine subscriptions, gave content companies IJTMWVTQVM\ZINÅKNWZKWV\MV\KZMI\WZ[ future of our industry is entrepreneurial.” He was But others at IC2010 referred less dismissively to a heart that paid digital content had legs (even if many Last September, Apple reported that it had sold talking about the news industry in particular, but the ZMKMV\ZMXWZ\NZWUZM[MIZKPÅZU;643IOIV_PQKP of those companies bristled at Amazon’s seventy 7.5 million iPads (at a base price of $499). A recent sentiment applies to the media industries at large. estimated that US cable operators lost 741,000 basic percent share of the revenue). report estimated 2010 sales of Amazon’s $139 Kindle And as several global industry leaders pointed video customers in the third quarter, making it the Then, in April 2010, Apple upended everything. at north of 8 million. Deutsche Bank analyst Chris out over those three days at the Paley Center last [QVOTMJQOOM[\Y]IZ\MZTaLZWX\PMÅZUPI[[MMVQVQ\[ Its iPad was an immediate hit. A number of publish- Whitmore believes Apple will sell twenty-eight mil- November, entrepreneurialism is not a virtue that three decades covering the industry. Furthermore, it ers, including Condé Nast and Hearst, already had lion iPads in 2011. is exclusive to new entrants and disruptors. From found that cable operators’ share of combined video some success selling magazine apps for the iPhone And this is only the beginning. There is now ex- Hearst’s Frank Bennack to Google’s Nikesh Arora, subscribers fell to 60.3 percent versus 62.9 percent in several months before. Thanks to the iPad’s large, citement about Google’s entry into the tablet business the leaders of established media companies under- the third quarter of 2009. vibrant screen and dimensions, publishers believed with the Android-powered Samsung Galaxy, and the stand it is imperative to maintain that entrepreneur- While those may be slender differences, it is still the device could not only translate the glossy aesthet- potential market for similar mid-sized tablets. Both ial spark, that startup-level energy. [QOVQÅKIV\)[\PMMKWVWUaZMKW^MZ[KIJTMKWU- ics of the magazine, it could preserve the traditional publishers and other content providers believe that After all, there is no old media versus new media panies may be able to reverse the small subscriber model in which readers and advertisers share the )VLZWQLLM^QKM[_QTTNWZKM)XXTM\WJMUWZMÆM`- anymore. We’re all in the same business now. declines. But going forward, with Google and Apple cost of producing the content. ible about its strict terms, which currently prevent making a bigger push into the space this year, cord Here was a device—an experience, really—that publishers from retrieving information about who David Kaplan covers digital media for paidContent.org. cutting is not going away. could inspire consumers to become subscribers by

6 | I NTERNATI ONAL COUNCIL 2010 N EW YORK T HE PALEY CENTER FOR MEDI A | 7 R$2$1#(!" ,# B-!!3'$)4 H$,+56,)#$)% Left to Right: Tadashi Suzuki, Hajime Hashimoto, George Cooke, Kenshi Fukuhara

Ken Lowe, Left to Right: William C. Paley

Scott Kurnit, Jim and Marilee Abbe Heller Greenwald

Angela Mwanza, Steve Rosenbaum, Jamie Stan Shuman, Daves, Nonny de la Peña Ynon Kreiz Kay Koplovitz, David Eija Ailasmaa, Stern, Bill Koplovitz Kristofs Blaus 5MPUM\)TQAITtÜVLIO ă Kenneth Sharkey, Arzuhan Dogan Roger Williams AITtÜVLIO ă2]La0IZ\ Angelo, John Angelo Frank A. Bennack, Jr.

8 | I NTERNATI ONAL COUNCIL 2010 N EW YORK T HE PALEY CENTER FOR MEDI A | 9 C&,()3,"’% D(""$) ,# H$,)%# T!.$)

Left to Right: Left to Right:

Masaharu Morimoto Fehmi Zeko, Simone and sous chefs Fitz Zeko

Christy Carpenter, Chris Bevilacqua, Kim Cattrall, Robert Joe Calabrese Walden Frank A. Bennack, Jr. Judy Hart Angelo, Pat Mitchell, Tony Chairman’s Dinner Vinciquerra Marcus Samuelsson Chef Morimoto and guests Markus Schächter, Takashi Hoga Mehmet Ali AITtÜVLIO ă)Zb]PIV Roger Williams, ,WOIVAITtÜVLIO ă Kay Koplovitz Nuri Colakoglu

John Loughlin, Peter Kreisky

10 | I NTERNATI ONAL COUNCIL 2010 N EW YORK T HE PALEY CENTER FOR MEDI A | 11 “WE’RE IN THE ERA OF GLOBAL CORPORATIONS.” —JEFFREY L. BEWKES

L6"2&$!" ,# ‘21’ C-6' S$%%(!"%

STILL KING— AND KINGMAKER CONVENER SESSION: JEFFREY L. BEWKES, CHAIRMAN

Left to Right: AND CEO, TIME WARNER, INC. Interviewer: David Carr, Columnist, Luncheon The New York Times David Fischer, The past few years have been an unnerving Jamie Daves time for major media executives. Conglomerates that ruled the globe, after decades of creating Prannoy Roy, and distributing movies, TV shows, newspapers, Frank A. Bennack, Jr. and magazines, have been outpaced by “platform” Jeffrey L. Bewkes, companies. Tony Vinciquerra, David Carr Ken Lowe ;WXMZPIX[Q\_I[Å\\QVO\PI\New York Times columnist David Carr began his on-stage tête-à-tête Kristofs Blaus with Time Warner CEO Jeff Bewkes by demanding the “power seat” before going on to ask Bewkes, “Do Ultimately, Bewkes concluded, it is the content Edward Borgerding you think the mogul era’s kind of over?” companies that will drive the power shifts among Yes, Bewkes said. “We’re in the era of global \MKPKWUXIVQM[8]\\QVO)XXTM6M\ÆQ`IVLW\PMZ corporations.” Old media companies, he explained, \MKPÅZU[WVVW\QKM\PM

Looking Back on 15 tradition begins chief executives Years of Looking as The Museum of of top media and # Ahead Television & Radio communications ( Unique moments (former name of companies—begins 3 in the history of The Paley Center tackling billboard International Council for Media) hosts its global industry $ Meetings ﬁrst International issues through a - Council, an unprec- series of discus- ( Rome, Italy: edented gathering sions with an eye September 17-19, of the world’s media toward the future. " 1995 leaders. The Coun- This premier gather- which had been Gus Hauser and $ A vital, welcome cil—composed of ing of the Council— the brainchild of President Robert MT&R Vice Chair Batscha—is unique

12 | I NTERNATI ONAL COUNCIL 2010 N EW YORK T HE PALEY CENTER FOR MEDI A | 13 “AUDIENCES ALL OVER THE WORLD ARE MORE SOPHISTICATED. THE DAYS OF ONE-TO-MANY, IN TERMS OF MEDIA TRANSMISSION, ARE DEAD.” —DONALD A. BAER S$%%(!"%

EMBRACING FRAGMENTATION THE MINUTE-BY-MINUTE Moderator: Becky Quick, News Anchor, CNBC NEWS CYCLE Panelists: Nick Brien, CEO, McCann Worldgroup; Moderator: Pat Mitchell, President and CEO, Henrique de Castro, Vice President, Global Me- The Paley Center for Media dia and Platforms, Google; Scott Kurnit, Founder, Panelists: Mike Allen, Chief Political Correspon- Chairman, and CEO, AdKeeper; Christopher dent, Politico; Donald A. Baer, Worldwide Vice Vollmer, Partner and Leader, Global Media and Chair, Burson-Marsteller; Karen Hughes, World- Entertainment, Booz & Company wide Vice Chair, Burson-Marsteller Scott Kurnit, the founder of About.com and CEO There’s a good deal of anxiety running through of the new startup AdKeeper, didn’t mince words: “I Mike Allen, Karen Hughes, Donald A. Baer the executive suites of media companies in the think advertising is more broken today than ever.” US regarding the newly minted 112th Congress. While his fellow panelists may not have put it with voters. Chief among several key issues at stake are network so starkly, there was consensus on his point. The Politico’s Mike Allen noted that the constant need neutrality and privacy, both of which concern the conventional wisdom twenty years ago—that the Nick Brien, Henrique de Castro, Christopher Vollmer, Scott Kurnit to “feed the beast” of what Hughes called a “minute- fundamental openness of the Internet as a platform best way for agencies to manage a fragmented media by-minute news cycle” has altered the relationship for innovation and commerce. world was to separate the buying and planning de- have, whether it’s what they saw on TV, what they’re JM\_MMVZMXWZ\MZ[IVLOW^MZVUMV\WNÅKQIT[0M But in Washington, anxiety about the changes partments from the creative side—no longer applies. searching for, what they’re seeing in the store,” Brien ZMKW]V\MLIKWV^MZ[I\QWV_Q\PI?PQ\M0W][MWNÅKQIT wrought by the Web and social media runs both After Booz & Co.’s Christopher Vollmer pointed said. “And [clients] want to have that cohesive pro- who lamented that reporters are so preoccupied with ways. The immediacy of communication and the out that the recent ad recovery has been driven by a cess by which that big idea comes to life.” blogging, tweeting, and otherwise maintaining the vertiginous pace of the news cycle in our digital combination of television and digital media, Google’s Kurnit argued that the agencies are actually lag- ÆW_WNQVNWZUI\QWV\PI\\PMa¹LWV¼\KITT\WPI^M world have forced politicians—and the journalists Henrique de Castro stressed that future growth ging their clients in the demand for greater seam- a conversation anymore; they just call for a quick who cover them—to adapt or be left behind. depended on greater coordination of the creative lessness in the marketing plans. In any case, the response.” Said Allen, “Our organizations have to Public relations masters Karen Hughes and Don process and media planning. changes are happening all around media companies have the discipline to look down the road and take a Baer of Burson-Marsteller have played both ends Nick Brien, a veteran media buyer who was and advertisers, so the debate is really over. “I don’t breath. If we don’t, our audiences will go elsewhere.” of the political-messaging equation, as journalists installed at McCann Worldgroup in early 2010 to think it’s old media vs. new media—that’s over,” said Baer and Hughes, who also served as undersec- and later as White House communications direc- oversee the venerable creative and media network, Kurnit. “We’re all in the same thing now.” retary of state for public diplomacy, noted that the tors (Hughes for George W. Bush; Baer for Bill argued that the answer was not to “put them back global proliferation of media had complicated efforts Clinton). But while Baer suggested that the digitally- together” but to look beyond the silos and col- to broadcast a positive image of the US abroad. enhanced, 24/7 press corps made it impossible for laborate within what has become a much broader “Audiences all over the world are more sophisticat- XWTQ\QKQIV[\WKQZK]U^MV\\PMXZM[[¹ÅT\MZº0]OPM[ ecosystem. “The consumer is, consciously or subcon- ed in terms of their consumption,” said Baer. “The observed that social media like Twitter enabled sciously, integrating all the brand experiences they days of one-to-many, in terms of media transmission, candidates in the 2010 midterm elections to avoid are gone. They are dead.” mainstream outlets altogether and connect directly

for two additional politics are held at as moderator for Loreen Arbus; tiously stretching no better symbol of Television Roman Herzog. (Brazil) Roberto by, among others, reasons. the residences and all the discussions. Ratikant Basu of the discussions the seismic chang- and its Kissinger again Civita; and Prasar José Maria Mas of # First, it’s the only offices of President Talks focus on India’s Doordar- over two cities es in the world, CEO Dr. serves as chief Bharati’s (India) KS Antena 3 Televi- ( IC gathering not to Oscar Luigi Scal- international rela- shan; and ENI’s through the course and in media, than Helmut moderator of the Sarma. sion and Spain’s 3 be convened by a faro, and President tions, world trade, Enzo Viscusi. of three days. The Berlin, which hosts Thoma— festivities. Par- King Juan Carlos. local media com- of the Senate Car- global economics, focus of the meeting sessions concern- include ticipants include Madrid, Spain: Dinners are held at $ pany. Instead, the lo Scognamiglio. and new ideas. The Berlin/Bonn, is geared toward the ing this part of the meet- Verizon’s Ivan Se- June 15-16, 1998 the famed national - Italian government Second, former list of participants Germany: East: the emerging world. Bonn IC ings with idenberg; Gustavo After a one-year museums, the Arte ( itself generously US Secretary of includes Viacom’s July 7-9, 1996 Eastern European discussions center German Cisneros; Quad- hiatus, the IC holds Reina Sofia and does the honors, State—and MT&R Frank Biondi, Jr. The IC follows up nations and the for- on Germany and Chancel- rangle Group’s its third meeting Thyssen Borne- " and meetings Vice Chair—Henry and Sumner Red- its successful first mer Soviet Union. Western Europe. conference—gen- lor Helmut Kohl Steve Rattner; in Spain, this time misza. With the $ covering media and Kissinger serves stone; Alan Alda; meeting by ambi- There is arguably Highlights of the erously under- and President Abril Group’s graciously hosted IC continuing its written by RTL

14 | I NTERNATI ONAL COUNCIL 2010 N EW YORK T HE PALEY CENTER FOR MEDI A | 15 “YOU’VE GOT TO GROW INTERNATIONALLY IF YOU’RE GOING TO GROW AS A MEDIA COMPANY.” —JEFF ZUCKER

S$%%(!"%

ODERN EDIA HE OST OF BIQUITY have done much to lay the groundwork, with “TV A “M M T C U Everywhere” initiatives that aim to let pay-TV sub- EXECUTIVE” LOOKS AHEAD Moderator: Shelly Palmer, Host, Live Digital; scribers watch what they want, when they want, and and Managing Member, Advanced Media where they want. ONVENER ESSION EFF UCKER C S : J Z , Ventures Group

work to advance the Ernestina Herrera tions issues as they nomic Growth?”) Participants include London, England: hosts its largest ming, and maxi- Elisabeth Mur- with meeting six one of the world’s exchange of ideas de Noble; Tribune’s affect program- Hosted by Canal+, Canal+’s Pierre October 15-17, group of delegates mizing ad spend doch; and Clear only a month after most competitive # among the world’s John Madigan; and ming, along with the meeting also Lescure; NBC’s 2000 to date. Four panel dollars. Prime Channel’s Lowry the tragic events of television mar- ( leaders in commu- Radio Television the nascent digital features an ad- Bob Wright; French It is fitting that at discussions, again Minister Tony Blair Mays. September 11. While kets, now caught 3 nications, the group España’s Fernando revolution and the dress by President Minister of the a Council meeting hosted by Henry hosts the consider- it is most assuredly in a swirl of great zones in on the López-Amor. impact of technolo- Jacques Chirac, Economy, Finance, centering on the Kissinger, explore able group at 10 Vienna, Austria: a time for reflection, changes, panels $ growth and future of gy on globalism and and a work session and Budget Domin- continuing evolu- controlling the flow Downing Street, October 28-30, and for under- cover the political - Spanish-language Paris, France: media businesses. at the Louvre. By ique Strauss-Kahn; tion of technologies of information and including Sony’s Sir 2001 standing priorities, and economic envi- ( programming October 10-12, 1999 (One panel discus- now, the Council Yahoo!’s Tim “TK” and their global im- entertainment to Howard Stringer; The International it is also vital to ronment, directions worldwide. Partici- The fourth IC meet- sion is titled, “The includes represen- Koogle; and Vi- pact on program- consumers anytime WPP Group’s Sir Council sends an imagine and shape in programming, " pants include Grupo ing focuses on Digital Revolution: A tatives from twenty- vendi’s Jean-Marie ming, advertising, and anyplace, the Martin Sorrell; the important message a better future. Tak- global expan- $ Clarin’s (Argentina) global communica- New Model for Eco- four countries. Messier. and society, the IC cost of program- NBA’s David Stern; by going ahead ing place in Austria, sion, and intellec-

16 | I NTERNATI ONAL COUNCIL 2010 N EW YORK T HE PALEY CENTER FOR MEDI A | 17 “OLD MEDIA VERSUS NEW MEDIA— THATS OVER. WE’RE ALL IN THE SAME THING NOW. —SCOTT KURNIT

S$%%(!"%

HE EW EWS pair of Stanford University grads, touched on the T N N perennial debate between those who favor sharing ENTREPRENEURS online content and those who advocate locking it in a walled garden (what Jarvis calls the “link economy” HE EXT IG HING T N B T versus the “ink economy”). Moderator: Jeff Jarvis, Publisher, Buzzmachine.com; The app, which is available for the iPad, iPhone, Director, Tow-Knight Center for Entrepreneurial and Google Android system, drew kudos from Ap- Journalism, CUNY ple’s Steve Jobs last June at his company’s Developer Presenting: Fwix, Darian Shirazi, CEO; GoMap Conference for its clever way of organizing news Riga, Kristofs Blaus, Cofounder; Pulse (Alphonso feeds in a stylishly compact way. However, a few hours after Jobs praised it, Apple told the company Labs), Akshay Kothari, Cofounder; Seeing Interac- Pulse was being removed from the App Store after Akshay Kothari Nonny de la Peña tive, Lloyd W. Armbrust II, CEO; SpeakerText, the New York Times complained that it was infringing Matt Mireles, CEO; StatSheet, Greg Foster, Board on its copyright. whether users will gravitate to a brand or a piece based news and information aggregation (Fwix and Though the matter was quickly settled and Pulse of content. He questioned what makes Pulse or the Member; Stroome, Nonny de la Peña and Tom GoMap Riga), online advertising for local newspa- Grasty, Cofounders was back in the App Store the very next day, the devices it appears on so valuable to users—is it the pers (Seeing Interactive), and collaborative video app’s 23-year-old cofounder Akshay Kothari was 1V\PMXI[\aMIZ\PMZMPI[JMMVI[QOVQÅKIV\XQKS content it offers or the way it presents it? “Does that editing (Stroome). SpeakerText, a video transcription still a little nonplussed about the whole thing. “We up in the number of acquisitions and venture capital differ according to platform?” Rosenstiel asked. “Is platform, aimed to make online video—what CEO thought we were promoting them,” Kothari said. fundings in the media space. In the coming year, the it a case of mobile versus PC versus something that Matt Mireles called “the dark matter of the Web”— “But they did not.” Paley Center will provide a forum for digital entre- hasn’t been invented yet?” more searchable and easily shared. Jarvis, who typically champions the “link econ- preneurs to meet established industry leaders with And what does it all mean for the advertising rev- Two startups in particular sparked passionate omy,” played devil’s advocate, asking Kothari if he the Next Big Thing, a new event series showcasing enues? While the bulk still comes from the print side, debate about how news content is created and mon- _I[[WUMSQVLWNNZMMTWILMZJMVMÅ\QVONZWU\PM startups in media, entertainment, and technology. the growth is in digital. etized. work of established media brands without paying a In a preview of the new series, seven startups “A lot of this comes down to the media compa- StatSheet, which uses algorithms and sports sta- license fee or having a revenue-share agreement. focusing on news and information presented their nies providing a conversation with a marketer,” tistics to automatically generate sports news stories, “One link that’s shared from Pulse can get clicked products to International Council attendees. The ses- answered StatSheet’s Foster, a former VP of corpo- suggested a future of automated journalism (the tens of thousands of times,” he said. “We’re helping sion’s moderator, Jeff Jarvis, began by pointing out rate development at Turner Broadcasting. “When I company even refers to its network of sites devoted to [the big media companies]. We’ve only been in the that the future of journalism—indeed, of media in was at Turner, I thought my job was to inform and US college sports teams as its “Robot Army”). But )XX;\WZMNWZÅ^MUWV\P[IVL_MITZMILaPI^M[WUM general—is entrepreneurial. To be sure, the entre- entertain, and if you’re a marketer, you can ride on presenter Greg Foster argued that such automation partners who see value in our distribution because preneurs on the panel demonstrated a knowledge of my coattails, but we don’t need a deeper conversa- would enable human journalists to focus on quality we’re bringing people back to their Web site.” the market challenges that was as deep as any of the tion. With digital, you simply need to have a deeper reporting and analysis that algorithms can’t repli- Tom Rosenstiel, the founder and director of the media all-stars who took the stage before and after. conversation.” cate. 8ZWRMK\NWZ-`KMTTMVKMQV2W]ZVITQ[UIVWVXZWÅ\ Presentations included platforms for location- Pulse, a news reader application developed by a organization based in Washington DC, wondered

tual property in the Wagner’s classic Grupo Salinas’s China. Eighty me- experienced rapid media has expand- were only two TV covering digital age. Austrian opera Die Walküre. (Mexico) Ricardo dia executives from economic growth, ed by this point, the channels and very the radically # state broadcaster Participants include Salinas Pliego. around the world— with significant growing infrastruc- few stations,” he changing ( ORF serves as host Austrian host and the biggest gather- strides made in its ture still comes as said. “Now it has media 3 and both Chan- Director Gen- Beijing, China: ing yet—meet media industry— a welcome surprise so many of them world, the cellor Wolfgang eral Gerhard Weis; November 5-7, in Beijing for the vital for a country to a familiar IC fig- . . . I have to work evolution $ Schlüssel and Mediaset’s (Italy) 2002 conference hosted poised to host the ure: Dr. Kissinger, hard to get a better of state- - President Thomas Fedele Confalonieri; For the first time, by Bruno Wu’s Sun Olympic Games who helped open understanding of sponsored ( Klestil meet with France Television’s the IC gathering Media Group and several years down up the country to the Chinese media television, the group, which Marc Tessier; heads to Asia, and SINA.com. Choos- the road. And foreign relations in market.” The IC and adver- " also gets to see NTV’s (Russia) Bo- the growing media ing China is fitting: though interaction 1971. “When I first helps everybody tising in the $ a performance of ris Jordan; and superpower that is The nation has with international came here, there do so, with panels post-dot-

18 | I NTERNATI ONAL COUNCIL 2010 N EW YORK T HE PALEY CENTER FOR MEDI A | 19 “THE INTERNET IS NOT A ZERO-SUM GAME.” —NIKESH ARORA

S$%%(!"%

PROTECTING LIVING BRANDS GOOGLE’S CULTURE CONVENER SESSION: OF “YES” PHILIPPE DAUMAN, PRESIDENT CONVENER SESSION: NIKESH ARORA, AND CEO, VIACOM, INC. PRESIDENT, GLOBAL SALES OPERA- Interviewer: Pat Mitchell, President and CEO, TIONS AND BUSINESS DEVELOPMENT, The Paley Center for Media Viacom’s Philippe Dauman certainly saw signs of GOOGLE a rebirth in media. The company’s cable networks Interviewer: Chrystia Freeland, Editor-at-Large, were enjoying a seven percent increase in ad rev- Thomson Reuters enues, its MTV network has been riding high on the Even as Google has expanded in the past decade ratings success of reality series Jersey Shore, and its Philippe Dauman well beyond its search-engine origins to become a EPIX movie channel recently struck a $1-billion deal major player in online video, display advertising, _Q\P[\ZMIUQVO[MZ^QKM6M\ÆQ` UWVQ`\PMUISMZWN\PMWVKMPQOPÆaQVO:WKS*IVL mobile operating systems, and now, with Google Nikesh Arora, Chrystia Freeland In a luncheon interview with the Paley Center’s video game franchise. “The recession and the com- TV, people’s living rooms, search still remains at the ter what other company’s plans are where Google is Pat Mitchell at New York’s iconic 21 Club, Dauman petition from Guitar Hero left us with a lot of costs heart of its business. concerned, Arora said. pointed to MTV’s transformation from a music and little revenue,” he said. “Plus, we don’t have the But search and exploration are not merely inte- “The Internet is not a zero-sum game,” he said— video channel into a successful series programmer as expertise to compete in the game console business, gral to Google’s advertising business—they are core the world of the Web is too spread out, too diffuse, evidence of the need to evolve and reinvent. though we are a leader in casual online gaming.” existential values for a company whose interest in too populated to be dominated. Arora speculated “These are living brands,” he said of MTV Net- But the big question concerned Viacom’s planned developing a driverless car strikes many as a symp- \PI\_Q\PQV\PMVM`\Å^M\WMQOP\aMIZ[ZW]OPTa works, which also includes Nickelodeon, Comedy appeal after losing its $1 billion copyright infringe- tom of “mission creep.” eighty percent to ninety percent of people’s time will Central, VH1, and Spike TV. “The MTV brand is ment lawsuit against Google and YouTube. (The It’s about what Google’s Nikesh Arora calls a “cul- be spent on Web-based media products. While he VW\\PM[IUMWVMNZWUÅ^MaMIZ[IOWº KWUXIVaÅTMLQ\[IXXMITWN\PM2]VMZ]TQVOQVMIZTa ture of saying ‘yes’”: “The more times you say, ‘yes,’” _W]TLKW]V\/WWOTMIVL.IKMJWWSIUWVO\PMÅN\MMV Addressing familiar concerns that online video December 2010.) Although he acknowledged the he told Reuters’s Chrystia Freeland, “the more likely or twenty players who will power the bulk of con- will drive cable subscribers to cancel their service, legal setback, Dauman feels Viacom achieved a vic- you’re going to have people innovating and coming sumers’ media consumption, no one company will Dauman appeared to agree with Nielsen’s Dave tory for the wider media industry. up with great ideas.” claim the head of the table. Thomas, whose presentation that morning char- ¹)aMIZIN\MZ_MÅTML\PMTI_[]Q\AW]<]JM[\IZ\ML But where Google sees endless horizons for extend- That’s not to say Google will be content to take a acterized so-called “cord cutting” trends as largely \WLWÅT\MZQVOWN]VI]\PWZQbMLKWV\MV\º,I]UIV ing its reach, others believe that there are areas of backseat to any other company, particularly on the mythical. Dauman explained that Viacom declined said. “They didn’t have that. We played a part in vulnerability. Maybe Mark Zuckerberg means it advertising front. Given the company’s hegemony over to renew its programming relationship with video helping the ecosystem evolve. The reason we were at when he says that Facebook’s forthcoming messag- search ads and its increasing share of display, Google streaming site Hulu because the model wasn’t right, the forefront is because we own our content and our ing system isn’t necessarily a “Gmail killer.” And _QTTJM_MTTXW[Q\QWVML\WJMVMÅ\NZWU\PMLIa_PMV though Viacom executives continue to consider it. audience is disproportionately young.” maybe TV programmers and cable operators don’t there’s little differentiation among ads that appear on Dauman also discussed the decision to sell Har- want to give Google TV a chance. It doesn’t mat- TV, the Web, smartphones, or everywhere else.

com age. At a state News Agency; and Dyke; and Haim where Nelson Man- meeting cospon- consumer behavior, Mbeki speaks to ing’s Markus North America—is stress,” writes dinner, China Presi- Ma Chaojun, Presi- Saban. dela was held pris- sored by South to the civic role of the participants, Tellenbach; and notable for zero- conference cohost # dent Jiang Zemin dent, Beijing Radio, oner through much African Broad- media in fostering including Barbara Seven Network’s ing in on, as one Leonard Asper of ( also addresses the Film and Television Cape Town, South of his 27-year term. casting Corp. and democracy and Walters; Pan-Af- (Australia) Kerry panel title sums up, CanWest Global in 3 participants—a Group. Other execs Africa: October Again, the choice Primedia Ltd., the public trust. This rican Advisory Stokes. “Preparing for the the days leading up list that includes include CBS’s 24-26, 2004 of conference site agenda covers ev- last panel, appro- Group’s (South Af- ‘Anytime, Any- to the event. “The $ Chinese luminar- Leslie Moonves; It is indeed a high- speaks to history, erything from how priately, takes place rica) Iraj Abedian; Montreal, Canada: where’ Consumer biggest concern - ies Zhao Huayong, Viacom’s Mel Kar- light of the eighth coinciding with the South Africa ﬁts at The John Craig Microsoft’s Craig October 23-25, and the Shifting for all broadcasters ( President, China mazin; Star Hong conference for tenth anniversary of into the world from Hall on Robben Mundie; William C. 2005 Distribution Land- is to remain visible Central Television; Kong’s James delegates to visit democratic govern- a geopolitical per- Island. At a lun- Paley; News Corp’s The ninth confer- scape.” “Traditional to consumers in " Tian Congming, Murdoch; Hubert the cell on infamous ment and the end spective, to a study cheon, South Africa Marty Pompadur; ence—and the broadcast business an ocean of new $ President, Xinhua Burda; BBC’s Greg Robben Island of apartheid. In a of technology and President Thabo SBS Broadcast- ﬁrst one held in models are under competition, and

20 | I NTERNATI ONAL COUNCIL 2010 N EW YORK T HE PALEY CENTER FOR MEDI A | 21 “IT’S NOT ALL ABOUT ADS, IT’S ABOUT CONNECTING PEOPLE TO THE THINGS THEY CARE ABOUT, INCLUDING BRANDS.” —DAV ID FISCHER

S$%%(!"%

HAT ARE ALF A ILLION “hand-raisers” on Facebook currently number north way to bring in more direct sales. “People could end S CQUIRED W H B of twenty-one million). up buying Cokes with Facebook credits,” she says. AOL’ A FRIENDS WORTH? This so-called “earned media”—as opposed to “If they could develop that, that would reduce the CONTENT STRATEGY XIQLIL^MZ\Q[QVO¸Q[_PI\UIZSM\MZ[IZMÅVLQVO[W barriers to selling our product.” Moderator: David Kirkpatrick, Author, The Face- CONVERSATION WITH valuable in the social Web. “It’s not all about ads,” That’s something local newspapers and directories, A book Effect, and Columnist, The Daily Beast said Facebook’s David Fischer. “It’s about connect- \PW[MKPQMÆaLQ[Z]X\MLJa[WKQITUMLQIKW]TLVM^MZ TIM ARMSTRONG, CEO, AOL Panelists: Wendy Clark, SVP, Integrated Mar- ing people to the things they care about, including have imagined providing, noted Nielsen’s Steve Interviewer: Betty Liu, Anchor, Bloomberg TV keting and Communication, Coca-Cola; David brands.” Hasker. But with the local advertising landscape still :MÆMK\QVOWV\PMZW]OPTa !JQTTQWV)74[XMV\WV Fischer, VP of Advertising and Global Operations, That’s not to say such marketing is free. While it up for grabs, traditional media like newspapers and a range of acquisitions prior to his arrival as CEO in Facebook; Steve Hasker, President Media Product may not have a “media expense,” Clark said, “it has broadcasters, with large, established followings, may 2009, Tim Armstrong said much of that money Leadership and Advertiser Solutions, The Nielsen I[QOVQÅKIV\ZM[W]ZKMM`XMV[MºQV\MZU[WN\PM[\INN aM\JMVMÅ\NZWU\PMNWZKM[\PI\PI^M[WKPITTMVOML could have been spent in a more focused, targeted and time devoted to maintaining a Facebook page their legacy ad models. way. Company or responding to Twitter messages from an active As companies play more and more in the social The company has been on an acquisition tear In his remarks at the opening of the International consumer base. space, however, they will need to tread carefully lately, buying the TechCrunch blog, how-to video Council meeting, Hearst CEO and Paley Center Beyond marketing, Clark foresees Facebook and IZW]VLOZW_QVOXZQ^IKaKWVKMZV[IVLÅVL_Ia[\W site 5min, and social media software startup Thing Chairman Frank Bennack joked that if he heard other social networking sites as a engage consumers without appearing too invasive. the phrase “social media” one more time, he would The lines of what consumers will and won’t accept scream. But for marketers like Wendy IZMÆ]QL3QZSXI\ZQKS[IQL Clark of Coca-Cola, the explosion in While the proportion of ad spending devoted to the use of social media, particularly social media is still small, said Hasker, the access Facebook, is reason to scream for joy. such networks provide to an audience of engaged, That’s because Facebook, in the connected consumers will only grow more valu- estimation of the Daily Beast’s David able. “From a marketer’s perspective,” he said, “it Kirkpatrick, whose book The Face- is a place where experimentation is well and truly book Effect chronicled the company’s worthwhile.” origins, is perhaps the most targetable media channel in history, with users that volunteer all sorts of valuable information that marketers can mine. And when they “like” a brand on Facebook, they become what Coca-Cola’s Clark calls “hand-raisers”—engaged consumers who collaborate with marketers in Steve Hasker, Wendy Clark, strengthening the brand (Coca-Cola David Fischer, David Kirkpatrick Tim Armstrong

to remain relevant advertising, and an Rauramo; and NBC (former name of hand, the whole fered. On the other list of participants: Ahmet Ertegun; Next?”, given the to a much larger Valley. Speaking to the advertisers address from Prime Universal’s Richard The Paley Center group lodges at the hand, discussion prominent busi- and NBC Univer- myriad changes to scale, held over a pointedly to the # who provide our Minister Paul Mar- Cotton are among for Media), focuses famed Ciragan Pal- topics include how nesswoman Ar- sal’s Bob Wright. the IC event and three-day period theme, cohost Eric ( revenues.” High- tin. BellGlobeme- the participants. on globalization, a ace, a gala dinner is to reach the millen- zuhan Yalçındag, the organization. of panels, discus- Schmidt of Google 3 lights from the event dia/CTV CEO Ivan fitting topic given held at Dolmabahce nial generation and, who established Silicon Valley, Eight days before sions, and events. says, “People will include Kay Kop- Fecan; Publicis Istanbul, Turkey: the setting in one Palace, meeting most pointedly, the joint venture United States: the conference, The meeting is held say, ‘I want all of $ lovitz moderating North America’s September 14, 2006 of the world’s most sessions take place “Media as an Agent CNN Türk with June 13-15, 2007 the Museum of for the first time in my world, all of - “The View from the Susan Gian- The tenth IC event, majestic, historic at Esma Sultan and of (Mis)understand- AOL Time War- It is appropriate Television & Radio the United States, my media, and I ( Financial Markets” nino; Advance.net’s coinciding with the locations. The event optional tours of the ing (Between the ner; BBC’s Mark that this IC confer- is renamed The and is hosted by want it now.’” While panel, other panels Steve Newhouse; thirtieth anniversary offers a fine mix of Byzantine Cistern & Muslim and non- Thompson; ITV’s ence carries the Paley Center for Google, Yahoo!, one panel cov- " on digital piracy SanomaWSOY’s of the Museum of culture and discus- Istanbul Archaeol- Muslim World).” Charles Allen; theme of “Con- Media, with the IC and Sun Micro- ers how search $ and the future of (Finland) Jaakko Television & Radio sion. On the one ogy Museum are of- Among the stellar Atlantic Records’ vergence: What’s meetings evolving systems in Silicon is revolutionizing

22 | I NTERNATI ONAL COUNCIL 2010 N EW YORK T HE PALEY CENTER FOR MEDI A | 23 “WE’RE THE LARGEST INTERNET COMPANY THAT HAS A UNIVERSAL STRATEGY IN TERMS OF PARTNERING WITH OTHER COMPANIES.” —TIM ARMSTRONG S$%%(!"%

Labs last fall. And it is investing aggressively in local PEN OR USINESS HE CCIDENTAL news network Patch. It’s all part of a strategy focused O F B T A strictly on content and tools to build ads around it. A CONVERSATION WITH INTERNATIONALIST “The vast majority of Internet usage at this point LOWELL MCADAM, PRESIDENT AND ONVERSATION WITH Q[ZMTI\ML\WKWV\MV\IVL_MIZMJ]QTLQVO[QOVQÅKIV\ A C ERIZON OMMUNICATIONS brands,” he said. “We’re the largest Internet compa- COO, V C DAVID J. STERN, Interviewer: Stephanie Mehta, Executive Editor, ny that has a universal strategy in terms of partner- COMMISSIONER, NBA ing with other companies.” Fortune Interviewer: Richard Sandomir, Columnist, Speaking of partners, Armstrong dismissed Lowell McAdam didn’t say whether or not Verizon rumors about a possible merger with Yahoo!, saying would be the next licensed carrier to sell Apple’s The New York Times that it was considered before he arrived at the com- iPhone after AT&T’s exclusivity deal expires. But he National Basketball Association Commissioner pany and then dropped. didn’t issue any strong denials either. David Stern considers himself an internationalist. “I’m not going to comment on Yahoo!,” he said. “If However, McAdam, who is expected to rise to CEO By that, he means “someone who got thrown in the _MKIVÅVLI_Ia\WM`XIVL\PMZMIKPWNW]ZKWV\MV\ when the current Verizon head Ivan Seidenberg mix and realized globalization was going to have and our advertising, we’ll look at it. But the stuff in the retires, did venture into the debate over open versus some legs.” Stern, who has run the NBA for more than thirty press about Yahoo, there is nothing active now.” closed systems. Producing a Samsung Galaxy, a tablet David Stern So were the press reports about the latest talks ac- device powered by Google Android, from his pocket, years, found himself in the mix back in 1983, when curate? asked dogged Bloomberg anchor Betty Liu. he said that Google’s challenge to Apple dominance he got a knock on his door from an executive inquir- ing about buying games for broadcast in Italy. Back Said Armstrong with a sly smile: “It depends what in the mobile space offers important lessons about ÅN\aLQNNMZMV\MV\Q\QM[\PMZMIVL\PMTMIO]MQ[UIS- then, the NBA had a deal with CBS that allowed the you’ve been reading.” platform strategy. ing money. Other slow starts in the UK, Spain, and network to resell only the games they aired. In 1983, “The big advantage Android has for media com- Russia are working well too. that amounted to only three. panies is that they allow much more openness, where The league’s digital expansion has enabled it to tap So, when the executive asked if the NBA sold companies get to customize their content with a into a global youth market. “Attitudinally, this is a games for broadcast abroad, Stern replied, “Of greater degree of latitude than Apple allows,” he told young person’s sport,” and that has helped the NBA course, we sell them!” What do you charge? the Fortune’s Stephanie Mehta. Apple, of course, defends build its business abroad, in spite of cultural barriers. executive asked. Well, what do you pay CBS? Stern its tight controls by arguing that it ensures that apps “Even in places like the UK, our research tells us countered. $5,000 a game? That’s our rate, too! re- will simply work better. But Apple has ceded some that, among 12-24 [year olds], we’re the number two plied Stern. With that, the NBA was in the interna- of the ground to Android in doing so. As a result, sport behind soccer,” he said. “If you count up all the tional business. McAdam said that more apps are being developed for teams, we have sixty million followers on Twitter and Things didn’t really click for the NBA’s interna- Android right now, closing the numerical lead Apple ten million on Facebook. It’s keeping us young.” currently has. tional expansion until 1991, when the league struck “Apple was so restrictive about who had access, that Q\[ÅZ[\LMIT_Q\P+PQVI1VQ\QITTa\PMZM_I[VWIL it opened the door for Google,” he said. And [Google revenue to share, but Stern bet that early entry into CEO] Eric Schmidt ran through it with a freight train. China would pay off. Today, the NBA has deals with Lowell McAdam 1\¼[OWQVO\WJM^MZaLQNÅK]T\NWZ)XXTM\WKTW[M\PI\º

man, SVP and GM the IC participants: crosystems’ Jona- The first of these and the challenges an and talk show Moby Group’s of Cisco Systems, CBS Interactive’s than Schwartz. marks the IC’s that Muslim and host often referred (Afghanistan) Saad # Inc., “I would tell Quincy Smith; London, England: return to London non-Muslim rela- to as “the Oprah Mohseni. ( you at the end of YouTube’s Chad June 20, 2008 eight years after tions pose to the of China”; WPP’s 3 the day, community Hurley; Yahoo!’s Another first for its successful trip. development and Sir Martin Sorrell New Delhi and beats search, and Jerry Yang; the International With considerable growth of media in and WPP Chair- Bangalore, India: $ that community is MySpace’s Josh Council: Given the shifts in the media many companies man, Ambassa- November 16-19, - going to be more Berman; California growth in scope for landscape, the around the world. dor Philip Lader; 2008 ( powerful as a way Governor Arnold the conferences, it agenda on this full Featured speakers NTV’s (Russia) The traditional, distribution, another social networking is to find what we Schwarzeneg- is decided to add June day includes include Vodafone’s Sergey Piskarev; larger events of " care about than ger; Yahoo!’s Terry a second, smaller topics such as reg- Arun Sarin; Yang Bebo’s Joanna the IC are here $ takes on the grow- changing business. ing topic of how Says Dan Schein- search.” Among Semel; and Sun Mi- event each year. ulation, innovation, Lan, businesswom- Shields; and the expanded to four

24 | I NTERNATI ONAL COUNCIL 2010 N EW YORK T HE PALEY CENTER FOR MEDI A | 25 “I THINK WE ALL AGREE THAT MEDIA HAS THIS TREMENDOUS EFFECT OF PLANTING IDEAS THAT LATER GROW INTO THINGS. WE TAKE THAT RESPONSIBILITY VERY SERIOUSLY.” — RICARDO SALINAS S$%%(!"%

A SELLER’S MARKET CONNECTING WITH IDEAS Moderator: Anna Carugati, Group Editorial CONVENER SESSION: Director, World Screen RICARDO SALINAS, Panelists: Don Browne, President, Telemundo; CHAIRMAN, GRUPO SALINAS Joe Calabrese, Chair, Entertainment, Media Interviewer: Pat Mitchell, President and CEO, and Sports Practice, O’Melveny & Myers; The Paley Center for Media Annie Wegelius, Director of Programs, Sveriges As the head of a company that touches nearly Television every aspect of Mexican life, from banking and Providing a perfect segue into her panel ses- automobiles to television and wireless telecommuni- sion on the international programming market, cations, Ricardo Salinas, of the Mexican conglomer- World Screen’s Anna Carugati noted that she hap- ate Grupo Salinas, embraces the power of media to pened to be working with the Italian group that effect social change. approached David Stern about rebroadcasting NBA Talking with Pat Mitchell about the violent drug games in 1983. Annie Wegelius, Don Browne, Joe Calabrese, war in Mexico—and what he sees as the news Back then, the European TV business, taking its Anna Carugati UMLQI¼[]VL]MÅ`I\QWVWVKQ^QTQIVLMI\P[¸;ITQVI[ ÅZ[\[\MX[QV\WILMZMO]TI\MLUIZSM\XTIKM_I[LM- lamented that the war has taken the focus away from pendent on content acquired from other places. That pressing social issues like education and health. “I’m hunger for international programming remains, said O’Melveny & Myers’s Joe Calabrese said that a live very concerned about the importance of media in Annie Wegelius of Sweden’s Sveriges Television, event is one of the surest bets you can make. The forming and shaping a nation’s ideas,” he said. now driven by the explosion of digital channels and singularity of a live broadcast or simulcast gives it In addition to reaching Mexicans via TV Azteca, demand for “anything decent” coming out of the unique value, Calabrese said, “And the people who the country’s number two broadcaster (as well as global market. are controlling the rights are doing pretty well.” Mexican-Americans via Azteca America), Grupo That’s good news for US-based Spanish-language Salinas has invested heavily in Iusacell, which broadcaster Telemundo. President Don Browne controls the largest amount of wireless spectrum in Ricardo Salinas recalled the company’s decision to reinvent itself as a Mexico. Salinas relished the social and educational producer of original content, enabling it to cut acqui- possibilities of connecting 160 million Mexicans to sition costs and drive revenue by selling its program- broadband. ming overseas. “I think we all agree that media has this tremen- Echoing a point emphasized by Pricewater- dous effect of planting ideas that later grow into houseCoopers’s Marcel Fenez in his global overview, things,” Salinas said. “We take that responsibility very seriously.”

days, allowing the focusing on the the past make India India Investing Prannoy Roy; Zee dia’s Shailesh Rao; three-day event doch; RTL Group’s landscape and the group to meet both local developments an ideal setting to Beyond its Bor- Entertainment’s and UTV’s Ronnie in the fall. For the Gerhard Zeiler; “delicate dance # in Delhi, India’s and growth in a bur- show how media ders,” “Reaching Subhash Chan- Screwvala. spring, the IC focus- and Bloomberg’s between politics ( political capital, and geoning Indian mar- can embolden the Youth Market,” dra; and Wipro’s es on Europe and Andy Lack. Panel and media.” 3 Bangalore, its tech- ket that constantly a people and a and the far-think- Azim Premji; plus Berlin, Germany: the sometimes-con- discussions cover nology center. The faces new frontiers. planet.” Hosted by ing topic “How former UN Under- June 7-8, 2009 flicting relationship the borderless New York City, $ theme of the meet- As Paley Center Zee Entertainment, Media is Improv- Secretary Shashi For 2009, the Paley between public and programming of United States: - ings—“India: Chal- President and CEO NDTV, and Wipro ing the Quality of Tharoor, Henry Center extends the privately held com- formats, with two November 18-20, ( lenges of the Next Pat Mitchell puts it, Technologies, and Life Worldwide.” Kissinger, Austra- mid-year confer- panies. Key speak- sessions on Central 2009 Media Frontier”—is “The opportunities co-organized by of Commerce and “Introduction to the Participants and lian Broadcasting ence to two days, ers include News Europe concentrat- For the first time, " covered in a series of the future and the Federation of Industry (FICCI), the Indian Media Land- attendees include Corporation’s Mark and goes back to Corp’s (Europe and ing on the state of the IC meets at the $ of talks and panels the challenges of Indian Chambers meeting’s panels scape,” “Investing hosts NDTV’s Dr. Scott; Google In- offering the flagship Asia) James Mur- the region’s media Paley Center’s New boast titles such as in Indian Media/

26 | I NTERNATI ONAL COUNCIL 2010 N EW YORK T HE PALEY CENTER FOR MEDI A | 27 “ONE PRINCIPLE ALWAYS PREVAILS: IF YOU’VE GOT THE BEST PRODUCT, YOU WIN, AND IF YOU DON’T, YOU DON’T.” —FRANK A. BENNEACK, JR.

S$%%(!"%

NAPSTER COFOUNDER THE 120-YEAR-OLD WANTS TO SAVE THE STARTUP MUSIC INDUSTRY CONVENER SESSION WITH A CONVERSATION WITH FRANK A. BENNACK, JR., CHAIRMAN, SEAN PARKER, COCREATOR, THE PALEY CENTER FOR MEDIA, NAPSTER; FOUNDING PRESIDENT, AND VICE CHAIRMAN AND CEO, FACEBOOK HEARST CORPORATION Interviewer: David Kirkpatrick, Author, The Face- Interviewer: Pat Mitchell, President and CEO, The Paley Center for Media. book Effect; Columnist, The Daily Beast Matthew Hiltzik , Sean Parker, David Stern What Big Problems remain in the media business, )\ÅZ[\OTIVKM0MIZ[\+WZX_W]TLIXXMIZ\WJM problems that demand solutions? That’s the question advisor. Currently in late-stage negotiations with the epitome of establishment media in all its forms, digital entrepreneur Sean Parker believes Internet and major labels to make the service available in the US, from newspapers to magazines to local TV stations. But for Paley Center Chairman Frank Bennack, digital-media executives should be asking themselves. Spotify offers access to music in the cloud within a Frank A. Bennack, Jr. For Parker, the Big Problem today is the same one closed system. on his second tour of duty as Hearst’s CEO, the he set out to address a decade ago when he cofound- Although Spotify offers a free tier, it is betting 120-year old media giant is a laboratory for constant ed the music-sharing service Napster: media distri- music fans will pay a subscription fee for unlimited innovation and reinvention. cent, says Bennack, “we’re gonnahave a very good bution in the digital age. access from any device. And while such access to a In 2002, when Bennack stepped down from the business.” And he’s already seeing movement in that “We recognized that the copyright industries were cloud-based music library would seem to discourage post he had held since 1979, he was able to say that direction. “We’re probably around twelve percent going to undergo a serious transformation and the actual ownership, Parker believes the social tools for eighty percent of Hearst’s earnings were from busi- today. We’re asking the reader to pay more, and the notion that content without a container to sell it in recommending and discovering new music will en- VM[[M[\PI\\PMKWUXIVaLQLV¼\PI^M_PMVPMÅZ[\ core readers will do that. As to the devices, maybe was a destabilizing, disruptive thing,” he told David courage consumers to continue paying per-download took over. That ethos guides him still. one-third of all circulation will be on devices within Kirkpatrick of The Daily Beast. “We didn’t realize to build their collections. “You’re constantly running a startup,” observed Å^MaMIZ[*]\\PMIJQTQ\a\WJZQVOIL^MZ\Q[QVO\PMZM \PI\\PMZMKWZLKWUXIVQM[_W]TLV¼\ÅVL\PI\_I[ As the founding president of Facebook, and a the Paley Center’s Pat Mitchell. is critical.” inevitable.” crucial source for Kirkpatrick’s The Facebook Effect, Indeed, the company, which had a “new media” Rectifying the mistakes publishers made in the While the advent of Apple’s iTunes established a Parker understood early on the long-term potential division before there was new media, has launched early days of the Internet is part of what drives platform for legal downloading, digital music sales of the social network, perhaps even more than the a number of internal digital initiatives, including an Hearst’s commitment to innovation. But in the IZMÆI\¹=VTM[[\PMZMIZMJWTLVM_IXXZWIKPM[\W\PM creator, Mark Zuckerberg. Given that capacity for App Lab for developing applications for tablets and end, it’s not the latest technology that will save the distribution of music,” Parker said, “then the recorded anticipating behavioral shifts and big-picture chang- mobile devices. And it recently appointed an adver- established media companies. “One principle always music business as we know it may cease to exist.” es in the media industry, Parker’s bet on Spotify just tising director focused on tablet media. prevails: If you’ve got the best product, you win,” The solution? Spotify, a European music-stream- might deliver on the hidden promise of Napster: to If the Internet element of Hearst’s print business Bennack said. “And if you don’t, you don’t.” ing service for which Parker is an investor and save the music industry. IVL_PI\KWUM[QVNZWUZMILMZ[M`KMML[ÅN\aXMZ-

York headquarters, Leslie Moonves; Ted Turner; AOL’s Awards, an initiative of the Monte Carlo Schächter of ZDF Swedish Television, For its seventeenth Grupo Salinas, Me- Center’s Kissinger Stern, and Napster and is convened Verizon Com- Tim Armstrong; to recognize social Television Festival, (Germany), and and Ynon Kreiz meeting, the IC hmet Ali Yalçindag Global Confer- co-founder Sean # by the heads of the munications’ Ivan FCC Chairman Ju- media companies the IC’s mid-year Dick Wolf of Wolf of Endemol. The returns to the Paley of Dogan Yayin ence Room and Parker, among ( major US media Seidenberg; Disney lius Genachowski; promoting positive meeting focuses on Films, sessions day closes with a Center’s New York Holding, Nikesh New York’s famed others, IC2010 also 3 companies: Frank Media Networks’ and Dick Parsons, change around the the viewing experi- explore new trends cocktail reception home for a three- Arora of Google, 21 Club. Featuring provides occasion Bennack, CEO of Anne Sweeney; chairman, Citi- globe. ence of the future. in programming at Monaco Palace day program con- and Dr. Prannoy panels on adver- to announce the $ Hearst and chair- and NBC Univer- group and former Convened by Paolo and delivery, with hosted by HSH ceived around the and Radhika Roy tising, program- launch in 2011 of - man of the Paley sal’s Jeff Zucker. chairman and CEO Monte Carlo, Garimberti of RAI input from, among Prince Albert II. theme “The Rebirth of NDTV join some ming, and content the Paley Center’s ( Center; Time War- Over 150 executives of Time Warner. Monaco: June 9, (Italy), Christine others, producer of Media World- 160 attendees from delivery, and forward-looking ner’s Jeff Bewkes; attend. Keynote The meeting also 2010 Ockrent of Audio- and director Barry New York City, wide.” Conveners 16 countries for keynote sessions “Next Big Thing” " Viacom’s Philippe speakers include features the debut Coinciding with the visuel Extérieur de Levinson, Annie U.S.: November including Ricardo intimate conversa- with Frank Ben- series showcasing $ Dauman; CBS’s Henry Kissinger; of the ThinkSocial 50th anniversary la France, Markus Wegelius from 17-19, 2010 Salinas Pliego of tions in the Paley nack, NBA’s David digital startups.

28 | I NTERNATI ONAL COUNCIL 2010 N EW YORK T HE PALEY CENTER FOR MEDI A | 29 Becky Quick, Marc Graboff Gus Hauser, Jeff Bewkes, Herb Granath Jeff Jarvis, Frank A. Bennack, Jr.

Christopher Vollmer, Nick Brien Kristofs Blaus

IC 2010 NYC A##$"+$$% Matt Mireles

HOSTS Ivan Seidenberg Tim Armstrong David Carr William Drewry Herb Granath Verizon Communications AOL The New York Times Diamond Castle Holdings ESPN Frank A. Bennack, Jr. The Paley Center for Media Blair Westlake Donald A. Baer Anna Carugati Luis Echarte Tom Grasty Microsoft Corporation Burson-Marsteller Editor, World Screen Azteca America Stroome.com Pat Mitchell The Paley Center for Media 5MPUM\)TQAITtÜVLIO Subroto Bhattacharya Wendy Clark Christ H. Economos James L. Greenwald Dogan Yayin Holding A.S. Zee TV The Coca-Cola Company PricewaterhouseCoopers LLP Katz Media Group

David M. Zaslav Kristofs Blaus Bill Cobourn Matthew Egol 2IKS/ZQNÅV CONVENERS Discovery Communications GoMap Riga PricewaterhouseCoopers LLP Booz & Company Time Inc

Nikesh Arora Jeff Zucker Edward Borgerding Nuri Colakoglu Rick Ellis Liza Gross Google NBC Universal Abu Dhabi Media Dogan Media International TV New Zealand Media Foundation

Carol Bartz Aryeh B. Bourkoff Scott Corwin Matthew Erramouspe Ralph Guild Yahoo! UBS Booz & Company O’Melveny & Myers LLP GuildMedia PARTICIPANTS Jeffrey L. Bewkes Nick Brien Jim Cramer Marcel Fenez Tim Hanlon Time Warner Inc. Muna AbuSulayman McCann Worldgroup CNBC PricewaterhouseCoopers LLP Mediabrands Velociter Kingdom Foundation Philippe Dauman Yuri Brodsky Mark D’Arcy David Fischer Hajime Hashimoto Viacom Inc. Marc Ackerman UBS Time Warner Global Facebook Wowow O’Melveny & Myers LLP Media Group Leslie Moonves Merrill Brown Greg Foster Steve Hasker CBS Corporation Eija Ailasmaa MMB Media LLC Jamie Daves Entrepreneur-in-Residence, The Nielsen Company Sanoma Corporation City Light Capital Chrysalis Ventures Rupert Murdoch Don Browne Gustave M. Hauser News Corporation Berat Albayrak Telemundo Communications Alfonso de Angoitia Chrystia Freeland Hauser Communications Calik Group Group Grupo Televisa, SAB Thomson Reuters Ricardo Salinas Pliego Rita Hauser Grupo Salinas Serhat Albayrak Tony Burman Henrique de Castro Frank-Dieter Freiling The Hauser Foundation Turkuvaz Media Group Al Jazeera Google ZDF German Television Prannoy Roy Harry Hawkes New Delhi Television Limited Mike Allen Joseph Calabrese Nonny de la Peña ;\MXPMV/I\ÅMTL Booz & Company Politico O’Melveny & Myers LLP Stroome.com Interpublic Group Radhika Roy Robert Haymer New Delhi Television Limited Lloyd W. Armbrust II Christy Carpenter Olgierd Dobrzynski Marc Graboff O’Melveny & Myers LLP SeeingInteractive The Paley Center for Media TVN S.A. NBC Universal Television Entertainment Jonathan Herbst UBS

30 | I NTERNATI ONAL COUNCIL 2010 N EW YORK T HE PALEY CENTER FOR MEDI A | 31 Jim Cramer, Jeff Zucker Nick Brien, Henrique de Castro, Christopher Vollmer, Scott Kurnit Nonny de la Peña, Liza Gross Sean Parker

Tadashi Suzuki, Hajime Hashimoto, Raita Nakashima IC 2010 NYC A##$"+$$% (2!"#’+)

Takashi Hoga Ynon Kreiz Steven Newhouse Will Porteous Janine Shelffo Suna Vidinli Fujisankei Communications Endemol Advance.net RRE Ventures UBS Calik Group International Scott Kurnit Edward N. Ney Sam Powers Darian Shirazi Tony Vinciquerra W. Ross Honey AdKeeper Young & Rubicam Inc. UBS Fwix Fox Networks Group Microsoft Hubert Lacroix Paul Noglows Marvin Putnam Stanley S. Shuman Christopher A. Vollmer Dave Howe CBC/Radio-Canada MESA Global O’Melveny & Myers LLP Allen & Company LLC Booz & Company Syfy and Chiller Betty Liu Katherine Oliver Becky Quick Darin Snyder Piotr Walter Karen Hughes Bloomberg TV 6M_AWZS+Q\a5IaWZ¼[7NÅKMWN CNBC O’Melveny & Myers LLP TVN S.A. Burson-Marsteller Film Theater and Broadcasting Kenneth W. Lowe Chris Ripley David J. Stern Rosalind Walter Omar Jaffrey Scripps Networks Interactive Inc. Bruce Paisner UBS National Basketball Asscociation The Rosalind P. Walter UBS International Academy of Arts Foundation Eric Mandl and Sciences J. Max Robins Alexandr Strakhov Jeff Jarvis UBS The Paley Center for Media Guild of Press Publishers; United Annie Wegelius Tow-Knight Center for Entrepre- William C. Paley Media Holding Sveriges Television (SVT) neurial Journalism, CUNY Lowell McAdam William C. Paley Foundation Inc. Thomas Rogers Verizon Communications TiVo Inc. Adam Sullins Susan Whiting David Kirkpatrick Shelly Palmer O’Melveny & Myers LLP The Nielsen Company Author, The Facebook Effect; Robert L. McCann Advance Media Ventures Group Rich Sabreen Columnist, The Daily Beast The Nielsen Company IESE Business School Tadashi Suzuki Roger Williams Rodney Parker Wowow Roger Wilco Productions Kay Koplovitz Stephanie Mehta TV New Zealand Richard Sandomir Founder, USA Networks; Fortune Magazine The New York Times Helmut Thoma Benoit Wirz Koplovitz & Co Sean Parker Freenet A.G. John S. and James L.Knight Salih Memecan Cofounder, Napster; Founding Geoffrey K. Sands Foundation Akshay Kothari Sabah Newspaper President, Facebook; Managing McKinsey & Company Dave Thomas Alphonso Labs Pulse News Parnter, Founders Fund The Nielsen Company Dick Wolf Edward Meyer Markus Schächter Wolf Films Inc. Edward Kozel Ocean Road Advisors John Partilla ZDF German Television Charlie Thurston Deutsche Telekom AG Clear Channel Communications Comcast Spotlight )Zb]PIV,WOIVAITtÜVLIO Matt Mireles Fabrice Sergent Dogan Yayin Holding Patrick Kratus SpeakerText JB Perrette +MTTÅ[P5MLQI Yossi Vardi UBS NBC Universal International Technologies Fehmi Zeko Raita Nakashima Kenneth Sharkey Foros Group Peter Kreisky Wowow Marty Pompadur PricewaterhouseCoopers LLP Time Warner, Inc. Macquarie Capital

32 | I NTERNATI ONAL COUNCIL 2010 N EW YORK T HE PALEY CENTER FOR MEDI A | 33 A'!6# #&$ P,-$/ C$"#$) *!) M$+(, S1!"%!)%

The Paley Center for Media Booz & Co. The Paley Center for Media, with locations in New *WWb+WUXIVaQ[ITMILQVOOTWJITUIVIOMUMV\KWV[]T\QVOÅZUPMTXQVO\PM_WZTL¼[ York and Los Angeles, leads the discussion about top businesses, governments, and other institutions. \PMK]T\]ZITKZMI\Q^MIVL[WKQIT[QOVQÅKIVKMWN www.booz.com television, radio, and emerging platforms for the Burson-Marsteller professional community and media-interested public. The Media Council at the *]Z[WV5IZ[\MTTMZQ[ITMILQVOOTWJITX]JTQKZMTI\QWV[IVLKWUU]VQKI\QWV[ÅZU*]Z[WV Paley Center for Media Drawing upon its curatorial expertise, an interna- Marsteller’s insights and programming build and sustain strong corporate and brand A dynamic think tank for the digital age, Media tional collection, and close relationships with the reputations. Council brings together senior-level industry execu- leaders of the media community, the Paley Center www.burson-marsteller.com \Q^M[NWZXZW^WKI\Q^MLQ[K][[QWVMVTQOP\MVQVOZMÆMK- examines the intersections between media and soci- tion, and no-holds-barred debate about the trends Gustave M. and Rita E. Hauser ety. The general public can access the collection and IVLQ[[]M[QVÆ]MVKQVO\PMUMLQI.WZUWZMQVNWZUI- Gustave M. Gus Hauser is the founding sponsor of the International Council and Media Council at tion about the Paley Center’s Media Council and the participate in programs that explore and celebrate The Paley Center for Media and vice chairman of the institution. Rita Hauser is presi- upcoming schedule in New York and Los Angeles, and Rita E. Hauser the creativity, the innovations, the personalities, and dent of The Hauser Foundation. please visit www.paleycenter.org/mediacouncil. the leaders who are shaping media. Through the to the staff of Industry Programs at The Paley Center global programs of its Media Council and Interna- Special Thanks The Nielsen Company for Media for producing the seventeenth convening of International Council. As a global leader in measurement and information, The Nielsen Company believes tional Council, the Paley Center also serves as an Max Robins, Vice President and Executive Director providing clients with a precise understanding of the consumer is the key to making the independent setting where media professionals can Joel Topcik, Director ZQOP\LMKQ[QWV[·LMKQ[QWV[\PI\KIVTMIL\WXZWÅ\IJTMOZW_\P engage in discussion and debate about the evolving Marisa Laureni, Manager www.nielsen.com Stephanie Kousoulas, Associate media landscape. Previously known as The Museum Dennis Petrone, Associate O’Melveny & Myers LLP of Television & Radio, the Paley Center was founded Additional thanks to the staff of The Paley Center for Media for their ?Q\PUWZM\PIVTI_aMZ[QVNW]Z\MMVWNÅKM[_WZTL_QLM7¼5MT^MVa5aMZ[448 in 1976 by William S. Paley, a pioneering innovator invaluable contributions, including Chris Chrzanowski, Dayna Clark, Terry Ebright, Ed Esposito, Amira Eldessoky, Erin Gromen, Amy Handler, Craig helps industry leaders across a broad array of sectors manage the complex challenges of in the industry. For more information, please visit Hitchcock, Jennifer Juzaitis, Diane Lewis, Eileen Murphy, Carrie Oman, succeeding in the global economy. www.paleycenter.org. Ellen O’Neill and Creative Services, Thad Sebastian, Doug Warner and the www.omm.com entire Technical Staff. PricewaterhouseCoopers LLP PricewaterhouseCoopers provides industry-focused assurance, tax, and advisory services to build public trust and enhance value for its clients and their stakeholders. A'!6# N$7# B(4 T&("4 www.pwc.com

The Next Big Thing is A mix of elevator pitches, open debate, and cock- UBS a new series of quarterly tail conversation, the Next Big Thing will provide =*;Q[ITMILQVOOTWJIT_MIT\PUIVIOMZIVLQV^M[\UMV\JIVSQVOIVL[MK]ZQ\QM[ÅZU gatherings designed to a forum for rising innovators and entrepreneurs to and one of the largest global asset managers. showcase new entrants meet the pioneers and pillars of the media industry. www.ubs.com and disruptors in the Each gathering will feature short presentations and media, entertain- product demos by new entrepreneurs outlining their ment, and technology businesses and strategies for success followed by in- spaces by bringing them timate discussion with a select audience drawn from together with established the Paley Center’s Media Council, and other leaders leaders and investors in those and innovators in the new media, technology, and industries. The series will launch with sponsorship venture capitalist communities. from AdKeeper, the new venture from entrepreneur For more information, please visit www.paleycen- and Paley Center trustee Scott Kurnit, and Velociter, ter.org/nextbigthing. the strategic investment arm of Mediabrands. All photos by Joshua Kristal, 248-909-2646, [email protected], www.joshuakristal.com.

34 | I NTERNATI ONAL COUNCIL 2010 N EW YORK T HE PALEY CENTER FOR MEDI A | 35 Please join us for the next International Council Summit September 14, 15, 16, 2011 Los Angeles