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The Future Is Global The Future is Global A Report 0n the International Council Summit November 17, 18, 19, 2010 New York City And please join us for the next International Council Summit September 14, 15, 16, 2011 Los Angeles T&$ R$'()#& !* M$+(, W!)-+.(+$ C!"#$"#% 5 Beyond Old and New 22 What are Half a Billion Friends Worth? Moderator: David Kirkpatrick, Author, The Facebook 8 Snapshots from the reception at Effect, and Columnist, The Daily Beast Bloomberg Headquarters Panelists: Wendy Clark, SVP, Integrated Marketing and Communication, Coca-Cola; David Fischer, VP of 10 Snapshots from the Chairman’s Advertising and Global Operations, Facebook; Steve Dinner at Hearst Tower Hasker, President Media Product Leadership and Advertiser Solutions, The Nielsen Company 12 Snapshots from Luncheon at ‘21’ Club page 12 23 AOL’s Acquired Content Strategy 13 Still King—And Kingmaker A conversation with Tim Armstrong, CEO, AOL Convener Session: Jeffrey L. Bewkes, Interviewer: Betty Liu, Anchor, Bloomberg TV Chairman and CEO, Time Warner, Inc Interviewer: David Carr, Columnist, The New York Times 24 Open For Business A conversation with Lowell McAdam, President 14 Embracing Fragmentation and COO, Verizon Communications From top to bottom Moderator: Becky Quick, News Anchor, CNBC Interviewer: Stephanie Mehta, Executive Editor, Fortune left to right: Panelists: Nick Brien, CEO, McCann Worldgroup; Henrique de Castro, Vice President, Global Media and 25 The Accidental Internationalist page 9 Dave Thomas, Platforms, Google; Scott Kurnit, Founder, Chairman, and A conversation with David J. Stern, Robert McCann CEO, AdKeeper; Christopher Vollmer, Partner and Leader, Commissioner, NBA Global Media and Entertainment, Booz & Company Interviewer: Richard Sandomir, Columnist, Ricardo Salinas, The New York Times Frank A. Bennack, Jr. 15 The Minute-By-Minute News Cycle Moderator: Pat Mitchell, President and CEO, 26 A Seller’s Market Bill Drewry, The Paley Center for Media Moderator: Anna Carugati, Group Editorial Director, Aryeh Bourkoff Panelists: Mike Allen, Chief Political Correspondent, World Screen Politico; Donald A. Baer, Worldwide Vice Chair, Burson- Panelists: Don Browne, President, Telemundo; Joe Cala- Lowell McAdam Marsteller; Karen Hughes, Worldwide Vice Chair, Burson- brese, Chair, Entertainment, Media and Sports Practice, Marsteller page 28 O’Melveny & Myers; Annie Wegelius, Director Annie Wegelius of Programs, Sveriges Television 16 A “Modern Media Executive” Looks Ahead Judy Hart Angelo, Convener Session: Jeff Zucker, President and 27 Connecting with Ideas Pat Mitchell, CEO, NBC Universal Convener Session: Ricardo Salinas, Chairman, Tony Vinciquerra Interviewer: Jim Cramer, Host, Mad Money (CNBC) Grupo Salinas Interviewer: Pat Mitchell, President and CEO, The Paley Rodney Parker, Luis 17 The Cost of Ubiquity Center for Media Echarte, Alfonso de Moderator: Shelly Palmer, Host, Live Digital; and Angoitia Managing Member, Advanced Media Ventures Group 28 Napster Cofounder Wants to Save the Panelists: Aryeh Bourkoff, Global Head of TMT Banking, page 16 Music Industry Blair Westlake UBS; W. Ross Honey, General Manager, Content Acquisi- A conversation with Sean Parker, Cocreator, tion and Strategy, Interactive Entertainment Business, Napster; Founding President, Facebook Microsoft; Dave Howe, President, Syfy Interviewer: David Kirkpatrick, Author, The Facebook Effect; Columnist, The Daily Beast 18 The New News Entrepreneurs Moderator: Jeff Jarvis, Publisher, Buzzmachine.com; 29 The 120-Year-Old Startup Director, Tow-Knight Center for Entrepreneurial Convener Session: Frank A. Bennack, Jr., Journalism, CUNY Chairman, The Paley Center for Media, and Vice Chairman and CEO, Hearst Corporation 20 Protecting Living Brands Interviewer: Pat Mitchell, President and CEO, Convener Session: Philippe Dauman, President page 10 The Paley Center for Media and CEO, Viacom, Inc. Interviewer: Pat Mitchell, President and CEO, The Paley 30 IC 2010 NYC Attendee List Center for Media 34 About The Paley Center for Media 21 Google’s Culture of “Yes” Convener Session: Nikesh Arora, President, 34 About The Next Big Thing Global Sales Operations and Business Develop- ment, Google 35 Sponsors Interviewer: Chrystia Freeland, Editor-at-Large, Thomson Reuters page 18 2 | I NTERNATI ONAL COUNCIL 2010 N EW YORK T HE PALEY CENTER FOR MEDI A | 3 W$-2!3$ #! #&$ R$'()#& !* M$+(, W!)-+.(+$ B$/!"+ “O-+” ,"+ “N$.” B/ D,0(+ K,1-," or the seventeenth gathering of the together, from the colloquy of the Paley Center’s International Council, The Paley Kissinger Global Conference Room to the convivial- Center for Media was proud to ity we shared at the Hearst Tower. To view archived he Paley Center for return to its New York headquar- streams of the sessions, visit the IC 2010 video Media’s International ters, where we met a year ago under gallery on our Web site at www.paleycenter.org/ic- Council returned to New quite different circumstances. In 2010-nyc-livestream/. York City in November F2009, the impact of the global recession and tech- We are grateful to all of our conveners, includ- 2010 for its seventeenth nological change had decimated the advertising ing Nikesh Arora of Google, Carol Bartz of Yahoo!, UMM\QVO[QVKMÅZ[\KWV- market, further fragmented news and entertainment Jeffrey Bewkes of Time Warner, Philippe Dauman of vening in 1995. Unlike audiences, and threatened the very survival of long- Viacom, Leslie Moonves of CBS, Rupert Murdoch the previous year’s sum- established businesses. of News Corporation, Ricardo Salinas Pliego of mit, when uncertainty In the year since, advertising has rebounded Grupo Salinas, Prannoy Roy and Radhika Roy of permeated conversations [QOVQÅKIV\Ta#UI[[I]LQMVKM[PI^MZM\]ZVMLNWZ\PM New Delhi Television, Ivan Seidenberg of Verizon, about surviving the global World Cup, Avatar, and other global spectacles; and Blair Westlake of Microsoft, Mehmet Ali Yalçindag recession, IC2010 com- social media have proven to be enablers rather than of Dogan Yayin, David M. Zaslav of Discovery and menced with measured merely disruptors of legacy businesses. These indica- Jeff Zucker of NBC Universal. In addition we would optimism about a healthi- tors, among others, inspired us to select “The Re- like to express our thanks to the principal sponsors er advertising market and the opportunities birth of Media Worldwide” as the theme of the 2010 of the International Council: Booz & Company, presented by new technologies. International Council meeting. Challenges remain, Burson-Marsteller, Gustave M. and Rita E. Hauser, As leading executives from the most Matt Mireles, Scott Kurnit to be sure. But opportunities abound. The Nielsen Company, O’Melveny & Myers LLP, Testablished media companies joined entrepreneurs additional revenue streams to content companies or Over three days of intimate conversations with PricewaterhouseCoopers LLP, and UBS Media & from some of the industry’s most promising startups persuade cable subscribers to “cut the cord”? And industry leaders, we surveyed the landscape of the Communications Group. for three days of dialogue, debate, and intimate con- will these new ways of accessing entertainment and global media industries represented by our mem- We look forward to seeing you again at the next versation, it was clear that we had arrived at a new VM_[QV[XQZMKWV[]UMZ[ÅVITTa\WXIaNWZKWV\MV\' bers and delegates, and explored the ways in which IC summit. common ground. technology and social media are breathing new life Gone were the wariness and suspicion with A Cautionary Tune into them. We heard from the recognized leaders which “legacy” media executives and new “disrup- As the industry struggles to adapt to these new and the rising entrepreneurs who are keeping these Sincerely, tors” regarded each other. In their place was a new realities, the lessons of old challenges and missed industries vital. And we enjoyed many moments of understanding best articulated by entrepreneur opportunities loom large. The recorded music open dialogue and candid give-and-take among our Scott Kurnit, the founder of About.com and the new industry remains a cautionary tale as media execu- speakers and delegates that have been the hallmark startup AdKeeper as well as a Paley Center trustee. tives attempt to manage the disruptive digital forces of every International Council summit since it was Discussing the migration of ad spending from tra- upending the traditional business structures. founded in 1995. ditional to digital media, Kurnit argued for mov- Presenting an overview of the global media land- In addition to generating headlines in several ing beyond the conventional ways of perceiving the scape on the opening day of IC2010, Marcel Fenez, international industry publications, video from media industry and its challenges. global leader of media and entertainment at Price- IC2010 sessions was featured on Bloomberg Televi- “I don’t think it’s old media verses new media— waterhouseCoopers, noted that, while there has been sion. And following the success of last year’s Next Big that’s over,” he said. “We’re all in the same thing tremendous progress in getting consumers to pay Thing session showcasing digital startups, an encore now.” for downloads on Apple’s iTunes, all too many fans session featuring digital news entrepreneurs provided In that spirit, a central question took shape: Can XZMNMZ\WOM\\PMQZU][QKQTTMOITTa^QIXQZI\MLÅTM[PIZ- occasion to announce the Feb. 3 launch of a quar- we build lasting business models that offer more than ing. Live music, however, remains a vibrant category.
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