Industry Report Of

Total Page：16

File Type：pdf, Size：1020Kb

The Brands Introduction ➢ Patek Philippe SA is a Swiss luxury watch manufacturer founded in 1839, located in Canton of Geneva and the Vallée de Joux. Since 1932, it has been owned by the Stern family in Switzerland. Patek Philippe isone of the oldest watch manufacturers in the world with an uninterrupted watchmaking history since founding. ➢ It designs and manufactures timepieces as well as movements, including some of the most complicated mechanical watches. The company maintains over 400 retail locations globally and over a dozen distribution centers across Asia, Europe, North America and Oceania, and in 2001 it opened the Patek Philippe Museum in Geneva. ➢ As of 2018, among the world's top ten most expensive watches ever sold at auctions, seven are Patek Philippe watches. In particular, Patek Philippe Henry Graves Supercomplication, the world's most complicated mechanical watch until 1989, currently holds the title of the most expensive watch ever sold at auction, reaching a final price of 24 million US dollars in Geneva on November 11, 2014. ➢ Along with his fellow Czech-born Polish partner Franciszek Czapek, Polish watchmaker Antoni Patek formed Patek, Czapek & Cie in 1839 in Geneva and started making pocket watches. They separated in April 1845 when their contract ended and on May 1, 1845, Czapek founded Czapek & Cie with a new partner, Juliusz Gruzewski. ➢ In 1851, the company's name was changed to Patek, Philippe & Cie. ➢ As of December 2018, among the world's top 10 most expensive watches ever sold at auctions, 7 are Patek Philippe watches, and among the top 58 most expensive watches sold at auction (over 2 million US dollars), 46 are Patek Philippe watches. S W Strength Weaknesses ➢ Established in 1851, the Patek Philippe brand is associated with history, tradition and values ➢ Due to its history, Patek Philippe has developed a reputation of being a trusted and reputed brand that makes high precision traditional watches ➢ There are only a few Patek Philippe Salons worldwide. This can be a ➢ The brand has several patents registered under its name since 1851 major drawback for the brand ➢ The brand is extremely popular with the watch collectors worldwide. ➢ The brand has limited presence across the developing economies where The brand recall is high and the brand positioning is clear there has been high growth in luxury product purchases ➢ Strong brand presence and legacy of Patek Philippe luxury watches ➢ More than 2000 people are employed with the luxury watch maker ➢ Patek Philippe brand has also been associated with the royal families in Europe.

Copy Link

Recommended publications

Breguet: Art and Innovation in Watchmaking Pdf, Epub, Ebook
BREGUET: ART AND INNOVATION IN WATCHMAKING PDF, EPUB, EBOOK Emmanuel Breguet | 176 pages | 25 Oct 2015 | PRESTEL | 9783791354675 | English | Munich, Germany Breguet: Art and Innovation in Watchmaking PDF Book This thrilling book explores the role of cabarets, clubs, and cafes in modern art. In addition, he invented the first travel clock, sold to Napoleon Bonaparte in , and the first wristwatch, delivered to Caroline Murat, queen of Naples in A replica of perhaps his most famous piece, the Marie Antoinette watch hands-on article here , is also on display as part of the exhibit. See details. For more information, please also refer to our Cookie Notice. A colored button indicates if the cookies are active blue , or inactive grey. For many decades in the early history of watchmaking, both winding and setting were done with a key, which came with risks — inserting a key into the watch movement increased the risk of contamination as well as accidental damage, for instance. From jewelry designers to scientists, graphic artists to naturalists, Engaging essays explore Breguet's personal history, the technologies he perfected, and his vast international reputation--which survives to this day. If the Breguet no. Related Searches. Hayek, honor its th anniversary with a milestone—the largest exhibition of Breguet timepieces ever to be shown in the American continent. The story of modern art begins with a revolution—when the realists started Filled with vibrant examples of painting, photography, sculpture, video, and other media, this book reveals how Iran's leading artists weave the country's past into the fabric of its contemporary art.
[Show full text]
Estor-Krasnystaw.Eu ISSN 1898-1801 N4(34) 2015
E S T O R Czasopismo Artystyczne N Rok IX www.nestor-krasnystaw.eu ISSN 1898-1801 N4(34) 2015 fot. Tomasz Tylus Lampy naftowe w zbiorach Muzeum Regionalnego w Krasnymstawie spiętych wiązek roślinnych ujętych w przenikające się wzajemnie wąskie ramy. Przeźroczysty jest również wąski, poziomy pasek powyżej oraz brzeg. Pośrodku Konstruktorem lampy naftowej był polski farmaceuta Ignacy Łukasiewicz. każdego z ornamentów namalowana czerwoną emalią kropka. Motyw powtarza Jej powstanie związane jest z badaniami dążącymi do wytworzenia bardziej się też przy brzegu. Lampa datowana jest na koniec XIX wieku. wydajnego i tańszego paliwa, które zastąpiłoby ówcześnie stosowane oleje czy Ostatnią z trójki jest biała lampa na profilowanej podstawie. Brzeg każ- gaz. Pierwsza tego typu lampa powstała w 1853 roku i stała się, dla całej II dego z profili ozdobiono wąskim paskiem złocenia, zaś górna część podstawy połowy XIX wieku, najczęściej stosowanym rodzajem oświetlenia wnętrz miesz- obwiedziona jest delikatną wicią kwiatowo-liściastą. Korpus w formie wazonu kalnych. zdobią malowane, delikatne, pomarańczowe, różowe oraz białe kwiaty na wą- Pośród niewielkiego zbioru lamp zachowanych w muzeum krasnostaw- skich łodyżkach z liśćmi w odcieniach różu i zieleni. Ponad malunkiem widoczne skim na szczególną uwagę, ze względu przede wszystkim na najlepszy stan jest przewężenie ujęte w mosiężną obręcz w formie półwałka, wyżej korpus ma- zachowania, zasługują trzy lampy naftowe datowane na okres od końca XIX do lowany bladoróżową emalią. Cebulasty, szeroki klosz wykonany został ze szkła początku XX wieku. mlecznego. Lampa datowana jest na przełom XIX i XX wieku. Pierwszą z nich jest lampa w stylu empire, której wazonowata podstawa Wszystkie trzy lampy eksponowane są na stałej wystawie „Rzemiosło arty- ozdobiona została figurkami kariatyd, korpus zaś plakietami i ornamentem akan- styczne XVIII - początku XX wieku”.
[Show full text]
Title: Polacy W Szwajcarii Po Upadku Powstania Listopadowego : Dokumenty Dozoru Polskiego W Genewie Jako Przyczynek Do Badań Nad Działalnością Polskiej Emigracji
Title: Polacy w Szwajcarii po upadku powstania listopadowego : dokumenty Dozoru Polskiego w Genewie jako przyczynek do badań nad działalnością polskiej emigracji Author: Beniamin Czapla Citation style: Czapla Beniamin. (2020). Polacy w Szwajcarii po upadku powstania listopadowego : dokumenty Dozoru Polskiego w Genewie jako przyczynek do badań nad działalnością polskiej emigracji. „Szkice Archiwalno-Historyczne” (Nr 17, 2020, s. 31-42) SZKICE ARCHIW A LNO -HI S TORYCZNE NR 17 (2020) be n i a m i n cz a pl a Polacy w Szwajcarii po upadku powstania listopadowego. Dokumenty Dozoru Polskiego w Genewie jako przyczynek do badań nad działalnością polskiej emigracji Szwajcaria zdecydowanie wyróżnia się na tle sąsiadujących z nią państw bogatą historią, otwartością i różnorodnością kulturową. Dzieje niepodległej Szwajcarii się- gają zaledwie XVII wieku, jednak pierwsze wzmianki o ludach zamieszkujących tere- ny dzisiejszej konfederacji, tj. helwetach, datuje się już na okres dominacji rzymskiej w regionie1. Dominacja ta zakończyła się wraz z najazdem Alaryka na Italię i opusz- czeniem tego regionu przez rzymską armię2. Po raz drugi tereny dzisiejszej Szwajcarii znalazły się w granicach Cesarstwa Rzymskiego po upadku Imperium Franków3 . W kolejnych wiekach, na kanwie wojen toczonych pomiędzy ludnością zamieszkują- cą terytorium dzisiejszej Konfederacji Szwajcarskiej a władającymi swymi włościami Habsburgami, zaaranżowano pierwsze sojusze i porozumienia. Te z kolei przyczyniły się do zawiązania Związku Szwajcarskiego4 . Zawarty w 1648 roku pokój westfalski potwierdził niepodległość Szwajcarii. Kraj ten, podobnie jak już w XVI wieku, należał do jednych z ważniejszych ośrodków re- formacji i miejsc emigracji europejskich mniejszości religijnych. Wraz z masą uchodź- ców do Szwajcarii przybyli pierwsi wysoko wykwalifikowani rzemieślnicy, tworząc podstawy rozwoju szwajcarskiego jubilerstwa oraz zegarmistrzostwa.
[Show full text]
June 2012 1 June 2012 • Vol
POLISH AMERICAN JOURNAL • JUNE 2012 www.polamjournal.com 1 JUNE 2012 • VOL. 101, NO. 6 $2.00 PERIODICAL POSTAGE PAID AT BOSTON, NEW YORK NEW BOSTON, AT PAID PERIODICAL POSTAGE POLISH AMERICAN OFFICES AND ADDITIONAL ENTRY JOURNALESTABLISHED 1911 www.polamjournal.com REMEMBERING BILL “MOOSE” SKOWRON DEDICATED TO THE PROMOTION AND CONTINUANCE OF POLISH AMERICAN CULTURE PAGE 17 ARCHBISHOP WeNSKI: PReSSUReS AGAINST RelIGIOUS lIBeRTY • “SlAVeRY AT MONTICellO”: THe ReST OF THe STORY A STORY OF CHARleS KeUTMAN • SIMPlY SlAVIC ReTURNS • POlISH AMeRICAN NIGHTS AT MAJOR leAGUe STADIUMS eURO 2012 – POlAND’S BIGGeST SPORTING eVeNT • WOJTeK THe SOlDIeR BeAR • KeSelOWSKI’S SMART MOVe NEWSMARK On Common Ground Murder Charges to be Brought against DzIWISz SAyS SAINTHOOD NEAR. Speaking before the one-year anniversary of John Paul II’s beatifi cation, Tymoshenko the long-time aid to the late pontiff has told Italian radio the process of sainthood “is going well” and canonization Her allies, including former “will be soon.” Polish Prime Minister Tadeusz Cardinal Stanislaw Dziwisz led a special Mass in Kra- Mazowiecki, have argued the kow at the John Paul II Center, where he later was inter- sentence resembles “a simple viewed by the Italian Catholic radio station TV2000. case of political revenge.” Dziwisz, the personal papal secretary, was asked several K I E V , times about a tape recording made by John Paul II shortly U k r a i n e before he died in April 2005. Due to a tracheotomy per- — Former formed before he died, the Polish Pope was only heard to U k r a i n i a n speak short phrases and single words in public.
[Show full text]
Special Edition Wydanie Specjalne
WYDANIE SPECJALNE 1919 1920 1921 1922 1923 1918 1924 1925 1926 1927 1928 1929 1930 1931 1932 1933 1934 1935 Numer 5/39/2018 ISSN 2081-5964 1936 1937 1938 1939 1940 1941 1942 1943 1944 1945 1946 1947 1948 1949 1950 1951 1952 1953 1954 1955 1956 1957 1958 1959 1960 1961 1962 1963 1964 1965 1966 1967 1968 1969 1970 PATENT OFFICE OF THE REPUBLIC OF POLAND 1971 1972 1973 1974 1975 1976 1977 1978 1979 1980 1981 1982 1983 1984 1985 1986 1987 1988 1989 1990 1991 1992 1993 1994 1995 1996 1997 1998 URZĘDU PATENTOWEGO RZECZYPOSPOLITEJ POLSKIEJ 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 SPECIAL EDITION Spis Table treści of contents Słowo wstępne 1 Preface Znaczenie ochrony własności przemysłowej The importance of industrial property protection oraz działalności Urzędu Patentowego Rzeczypospolitej and the activity of the Patent Office of the Republic Polskiej dla rozwoju nowoczesnej gospodarki 5 of Poland for the development of modern economy Urząd Patentowy Rzeczypospolitej Polskiej The Patent Office of the Republic of Poland – rys historyczny 8 – historical outline 100-Lecie Urzędu Patentowego 100 Years of the Patent Office Rzeczypospolitej Polskiej w liczbach 15 of the Republic of Poland in numbers Geneza i ewolucja ochrony patentowej The origins and evolution of patent protection prof. dr hab. Michał du Vall 16 Prof. Michał du Vall Pozycja ustrojowa i zadania The institutional position and responsibilities Urzędu Patentowego Rzeczypospolitej Polskiej w ujęciu of the Patent Office of the Republic of Poland historycznym from a historical perspective prof.
[Show full text]
The Return of a Legendary Watch Brand Genève History Genève
THE RETURN OF A LEGENDARY WATCH BRAND GENÈVE HISTORY GENÈVE In 1836, Czapek met Antoni Patek, another Polish émigré with a military background. Czapek introduced Patek to the pinnacle of fine watchmaking and, incidentally, presented him to his future wife, Marie Dénizart. On May 1, 1839, Patek and François Czapek set up a six years partnership in Geneva under the name of PATEK, CZAPEK & Cie. This partnership produced some exceptional watches. Czapek was head of watchmaking (finisseur), while Patek handled sales and the company business. In 1836, the meeting between Czapek and Patek changed both The Death of Poniatowski, Patek i Czapek w Genewie, No. 545, made in 1842, sold on October 22, 1842. Auctioned in 2004 by Antiquorum. men’s lives. HISTORY GENÈVE At the end of the six years, Patek and Czapek did not renew their partnership. Patek founded Patek, Philippe & Cie. with a new partner and in 1845 Czapek founded Czapek & Cie, also with a new partner, Juliusz Gruzewski. Czapek’s perseverance meets with success Czapek & Cie creation: May 1st, 1845. AEG, Jur. civ, ccm 6, p 91 HISTORY GENÈVE Czapek’s new company flourished. He became watchmaker to the Court of Emperor Napoleon III and kept an atelier in Geneva, a shop in Paris, on Place Vendôme, and another in Warsaw. He wrote a book about watchmaking, the first ever written in Polish. Unfortunately he died before publishing a second one. Czapek & Cie. earned the laudable distinction, Fournisseur de la Cour (Purveyor to the Imperial Court) 1 One of Czapek’s most renown loyal customer, Emperor Napoleon III.
[Show full text]
Some Famous Trade Marks …And the Stories Behind Them
Some famous trade marks …and the stories behind them... Like ah say, man, da shape o’ mah crittar is yooneek, so yo’ gotta defend ‘er. Yo! Dat’s da name! De Fender! Git writin‘, man, git writin‘… © Tony McStea 2013-21 18.Feb.2021 Introduction This is pure indulgence on my part. These things interest me, so I put them together in booklet form. They are arranged in the order in which I first thought of them. If anyone knows any good stories, I’d always be interested. 2 What’s where… page page page page ABC 65 Coca-Cola 3 IKEA 25 Novartis 22 AC/DC 45 Colgate 41 Intel 37 Nutella 31 Acer 62 Columbia 13 Interflora 55 Omega 16 Adidas 11 Continental 75 IWC 57 Opel 62 Adobe 54 Corn Flakes 18 J.P.Morgan Chase 67 Oreo 29 Aeroflot 73 Danone 53 Jaguar 19 Oscars 63 Agip 25 Dell 71 Jeep 49 Otis 66 AKZO Nobel 26 Delta 73 John Deere 45 Palmolive 41 Albertson’s 68 Deutsche Grammophon 42 Johnnie Walker 15 Panasonic 11 Aldi 69 DHL 46 Johnson & Johnson 35 Paramount 12 Alfa Romeo 14 Diner’s Club 47 Kenworth 45 Parker 45 Amazon 11 Dior 64 KFC 16 Patek Philippe 31 American Airlines 73 Disney 55 Kia 72 PayPal 39 American Express 47 Dow 59 KitKat 15 Penguin 43 Apple 3 Dulux 8 Kleenex 17 Pepsi-Cola 3 Araldite 40 Dunlop 65 KLM 56 Persil 18 Asda 69 Du Pont 2 Kmart 48 Peterbilt 46 Aston Martin 35 Dyson 5 2 Kodak 6 Peugeot 13 Asus 62 eBay 38 Kraft 26 PEZ 75 AT&T 32 Electrolux 58 Kroger 68 Philips 9 Audi 2 Emmys 63 Lacoste 6 Pirelli 65 Avon 20 Ericsson 63 Lamborghini 35 Porsche 2 Band-Aid 17 Esso 1 Land Rover 50 Post-It 72 Barbie 6 6 Estée Lauder 56 Lego 7 PPG 26 BASF
[Show full text]
100 Years of Embassy of Switzerland in Poland
The Swiss Embassy from 1921 to today 1 The Embassy of Switzerland in Poland It was not until 1950 that the 5 was first established in the offices of Embassy of Switzerland arrived the Swiss Consulate at Hoża 48. at Ujazdowskie 27. The city of The Consulate had been created in Warsaw had asked to exchange the 1875 to support Swiss citizens and Embassy’s former property at Smolna companies in Warsaw. 25, which is now a public square with a small park, for the heavily damaged property at the current location. 100 Years of Embassy 2 1 3 1 of Switzerland in 5 Corner of Marszałkowska and Hoża (1937, State Archive The destroyed Ujazdowskie 27 building in Warsaw). Hoża 48 was not rebuilt after World War II in (1945, A. Rudniewska, Warsaw University Poland order to allow for an enlargement of Marszałkowska. of Technology Main Library). 2 Roaring Twenties: In 1922, the World War II: The Swiss Embassy Swiss Confederation bought a larger staff followed the Polish Government building at Smolna 25, which offered into exile soon after the outbreak of sufficient space for both the diplomatic World War II. The abandoned Smolna and consular services. After those in 25 building was destroyed in the 4 Berlin, Paris and Rome, the Embassy Warsaw Uprising in 1944 and by the 1921: Switzerland’s first in Warsaw was only the fourth building end of the war only debris and the the Swiss Government had ever bought remains of the walls were left. Ambassador to Poland (rather than rented) abroad. The first Swiss Ambassador* to Poland arrived in Warsaw in 1921.
[Show full text]
June / July 2020
POLISH AMERICAN news June / July 2020 Dear members, friends and supporters, We are e-mailing the June/July edition of the Polish American News and we take this opportunity to wish you Polish American Cultural Center and yours the very best. Museum Exhibit Hall During the last few months, each of us has been affected 308 Walnut Street by the coronavirus that originated in China and spread Featuring Polish History and Culture around the world. Due to the need to protect people by Open 10 AM to 4 PM maintaining social distancing, many public events have FREE ADMISSION been canceled. We encourage you to adhere to the advice of health officials so that the pandemic will continue to January through April Monday to Friday subside. Everyone involved with the: May through December Polish American Monday to Saturday Polish American News Cultural Center Gift Shop is Open During 308 Walnut Street Polish American Cultural Center Museum Regular Exhibit Hall Hours Philadelphia, PA 19106 Polish American Radio Program (215) 922-1700 Closed on Holidays Polish American Social Services Polish American Congress, Eastern Pennsylvania District Internet at: PolishAmericanCenter.com American Workers Radio Extend best wishes to you and yours as we work together National Shrine of to get back to normal. Kindly look through the Newsletter advertiser links and we will keep you posted as to what will Our Lady of Czestochowa be happening in the future. “America’s Czestochowa” Pauline Fathers and Brothers Kindly e-mail a copy of the Polish American News to your family and friends. 654 Ferry Road Doylestown, PA 18901 Looking for homemade POLISH food Telephone: 215-345-0600 that will send your taste buds SOARING? Internet: PolishShrine.com Visit CZERW’S KIELBASY In the Port Richmond section of Philadelphia Greetings to Polonia as we mark the 3370 Tilton Street, Philadelphia, PA 19134 1,054th Aniversary of Documented Polish History 215-423-1707 • KiebasyBoys.com from For over 80 years, Czerw’s Richard L.
[Show full text]
Thumbnail History of the Time Clock
Significant Time Clock Inventions ( Philosophic Question: are clocks and time separable? ) Time resides in the noumenal realm of ideas derived from an accounting of the relative motion of bodies of matter possessing mass - Relativity Science Calculator "I believe that at the end of the century the use of words and general educated opinion will have altered so much that one will be able to speak of machines thinking without expecting to be contradicted." - Alan Turing ( 1912 - 1954 ) "The clock, not the steam engine, is central to the industrial revolution. The clock is the crowning achievement that all other machines aspire to." - Louis Mumford ( 1895 - 1990 ) from 3500 BC to roughly 700 BC: pre - Greek Sundials: obelisks ( 3500 BC ); shadow clocks ( 1500 BC from Egyptian and Babylonian astronomies ); the "the dial of Ahaz" ( approx. 700 BC from the Old Testament, Isaiah 38:8 - "Behold, I will bring again the shadow of the degrees, which is gone down in the sun dial of Ahaz, ten degrees הנני משיב את־ :backward. So the sun returned ten degrees, by which degrees it was gone down." - Modern Hebrew ( צל המעלות אשר ירדה במעלות אחז בשמש אחרנית עשר מעלות ותשב השמש עשר מעלות במעלות אשר ירדה׃ 560 BC: Greek Sundials: the Suda ( or Souda, both meaning "fortress" or "stronghold" ), a 10th - century Byzantinium encyclopedia with 30,000+ entries of the ancient Mediterranean world written in Medieval ( Byzantine ) Greek, mentions Anaximander of Miletus ( circa 610 BC - c. 546 BC, citizen of Miletus in Anatolia, Asia Minor, greatest and wealthiest of the Greek Ionian cities before the Persian invasions of the 6th century; pre - Socratic Greek philosopher of the pre - modern, ancestral scientific tradition; metaphysician, astronomer, geometer ) as having been the person to have introduced shadow - casting gnomons or vertical pillar or rod - like sundials into Sparta ( Lacedaemon ), Greece to indicate time of day, seasons and soltices ( the date for the longest or shortest day of the year ) and equinoxes ( the days of equal light and darkness ).
[Show full text]
Do You Know Why You Don't Know Who the President of Switzerland
Do you know why you don’t know who the president of Switzerland is? Do you know why you don’t know who the president of Switzerland is? Joanna Lampka Warsaw, February 2017 Do you know why you don’t know who the president of Switzerland is? Author: Joanna Lampka Editor: Jan Kubań Corrector: Mike Pulford Cover: Joanna Lampka Consultant: Jerzy Mazurek Graphics: Joanna Lampka Layout: Sebastian Rabczyński Publishers: Polish-American Foundation for QBS – Jan Kubań Economic Research & Education 02-656 Warszawa, Ekonomicznego PAFERE ul. Ksawerów 30/85 01-517 Warszawa, www.physicsoflife.pl ul. Mickiewicza 16/12A www.pafere.org © Copyright: PAFERE & QBS – Jan Kubań ISBN: 978-83-929152-2-5 PAFERE PAFERE – Polish-American Foundation for Economic Research & Education is an independent, non-governmental think-tank which takes care of free-market economy education, the promotion of economic freedom and free trade, the relationship between the ethics and the economy, and the development of economic sciences. The foundation’s mission is to convince people that “Thou shalt not covet” and “Thou shalt not steal” are not only moral standards, but also the imperatives of economics. If these rules are not followed, particularly by the state and its constituted laws, it might be the source of almost all the major problems and economic crises that leads to poverty and misery. PAFERE was established in 2007 by Jan M. Małek, a Polish emigrant and private entrepreneur – a resident of the United States. Library for the Governing and the Governed The aim of this series is to present the very complex issues of gov- ernance and management.
[Show full text]
Activating Brand Heritage
Spring 2010 Activating Brand Heritage Kyle Thieme Henrik Lilja Martin Gidlund International Marketing and Brand Management Masters Thesis Abstract Title: Activating Brand Heritage Date of seminar: 2010-06-01 Course: BUSM08 – Degree Project in International Marketing & Brand Management Spring 2010 Authors: Kyle Thieme, Henrik Lilja, Martin Gidlund Advisor: Mats Urde Key Words: Brand Heritage, Positioning, Activation, Brand Equity Thesis Purpose: To contribute further understandings, as well as provide guidance for managers in activating brand heritage. Methodology: A qualitative research approach was selected for the thesis. Primary data was collected through semi-structured interviews, secondary data was collected through official websites. Theoretical Perspective: The research has an inductive approach aiming to develop new theoretical understanding. However, The Brand Stewardship Model has functioned as a crucial component of the research. Also theories regarding organizational change, internal and external communication, strategy implementation, and positioning have been examined. Empirical Data: A comparative case study was conducted between ABSOLUT, Fairmont Hotels & Resorts, Patek Philippe, and Northern Arizona University. Conclusion: This study concludes that there are certain factors that should be included when activating a brand’s heritage. Quality is considered a hygiene factor in this aspect; a balance between heritage and contemporary should be present; the importance of a clear internal vision; differentiation is found to be the main driver; and employing storytelling is essential in communicating heritage. Acknowledgements We would like to extend our gratitude to everyone who has helped us in different ways to make this thesis happen. To our supervisor, Mats Urde, for guiding us throughout the process. To the representatives of this thesis' chosen brands: Björn von Matérn, Sandra Kowalski, and Thomas Williams, for their insights and efforts in providing us with empirical data.
[Show full text]