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Abstracts of Papers Presented at the European Conference on Social Media Abstracts of Papers Presented at the European Conference on Social Media ECSM 2014 University of Brighton Brighton, UK 10-11 July 2014 Edited by Asher Rospigliosi and Sue Greener University of Brighton Brighton, UK Copyright The Authors, 2014. All Rights Reserved. No reproduction, copy or transmission may be made without written permission from the individual authors. Papers have been double-blind peer reviewed before final submission to the con- ference. Initially, paper abstracts were read and selected by the conference panel for submission as possible papers for the conference. Many thanks to the reviewers who helped ensure the quality of the full papers. These Conference Proceedings have been submitted to Thomson ISI for indexing. Further copies of this book and previous year’s proceedings can be purchased from http://academic-bookshop.com E-Book ISBN: 978-1-910309-28-5 E-Book ISSN: 2055-7221 Book version ISBN: 978-1-910309-28-5 Book Version ISSN: 2055-7213 CD Version ISBN: 978-1-910309-30-8 The Electronic version of the Conference Proceedings is available to download from DROPBOX. (http://tinyurl.com/ECSM2014) Select Download and then Di- rect Download to access the Pdf file. Published by Academic Conferences and Publishing International Limited Reading UK 44-118-972-4148 www.academic-publishing.org Contents Paper Title Author(s) Guide Page Page No. Preface xiv vi Committee xvi vii Biographies xxiv xi Knowledge Sharing Through Social Amal AlMana and Nesrine 1 1 Media in Higher Educational Insti- Zemirli tutions of Saudi Arabia The Use of Social Media In Higher Abdallah Al-Shawabkeh 2 10 Education Learning: Swot Analysis and Andriew Lim of Using Social Media for Learning Egyptian Youth; Social Networking Mona Arslan, Passent 2 18 Sites and Civic Participation Tantawi and Farid El Sahn Virtual Risks of e-Participation in Bob Barrett 3 26 Online Learning Environments and Dialogue Using Twitter for What? A Seg- Lemi Baruh and Hayley 4 33 mentation Study of Twitter Usage Watson During Gezi Protests Who Wants Police on Social Me- Saskia Bayerl, Kate Hor- 5 42 dia? ton, Gabriele Jacobs1and Babak Akhgar Exploring Non-experts’ Christine Bernadas and 6 50 Preconceptions on the use of Baptiste Hallier Crowdsourcing as an Innovative Tool How the Social Media Contributes Roberto Boselli, Mirko 7 57 to the Recruitment Process? Cesarini, Fabio Mercorio and Mario Mezzanzanica i Paper Title Author(s) Guide Page Page No. Motivating Participation in Citizen Anne Bowser, Yurong He, 8 64 Science Dana Rotman, Jennifer Preece, Derek Hansen, Carol Boston, and Jen Hammock The Small Business Social Media Stephen Burgess and Scott 9 72 Web Presence: An Australian Bingley Snapshot Exploring User Behavior and Smitashree Choudhury 10 80 Needs in Q & A Communities and Harith Alani Using and Creating Augmented Jozenia Colorado and 11 90 Reality in Education Patrick Resa IT Based Communication in Ilenia Confente, 12 94 Professional Service Firms: the Alessandro Zardini, and Long and Winding Road. Lapo Mola Social Media and Open Innovation Leona Craffert, Kobus 13 103 – a Systemic Approach to Visser and Johan Commercialisation of Socio- Breytenbach economic Solutions Customer Complaints and Service Nurdilek Dalziel 14 111 Recovery on Social Media: An Investigation into Barclays Bank Facebook Page Using Social Networks in Smart Renata Paola Dameri and 15 120 City: Organizational Challenges, Francesca Ricciardi Synergies and Benefits Conceptualising Brand Robert Davis , Inna Piven 16 128 Consumption in Social Media and Michael Breazeale Community How to Develop Social Media Christina Di Valentin, 16 136 Skills in Vocational Education Andreas Emrich, Dirk Werth and Peter Loos ii Paper Title Author(s) Guide Page Page No. Filling the Gaps With a Virtual Jon Dron and Terry 17 144 Learning Commons at an Online Anderson University Pro-Am Writing: Towards a Andrew Duffy 18 152 Framework For New Media Influence on Old Journalism Combining Social Media and Tiit Elenurm 19 159 Collaborative E-Learning for Developing Personal Knowledge Management Civic Conversations and Citizen Nick Ellison and Johanne 20 167 Engagement – A New Framework Orchard-Webb of Analysis for Web 2.0 Mediated Citizen Participation Using Social Media To Inform Miriam Fernandez Timo 21 174 Policy Making: To Whom are we Wandhoefer, Beccy Allen, Listening? Amparo Elisabeth Cano and Harith Alani Comparative Analysis on Personal Georgy Gerkushenko, 22 183 Learning Environment of Russian Svetlana Gerkushenko, and Slovakian Students Olga Shabalina, Valeriy Kamaev, Alexander Davtyan and Marian Hostovecky How Social Media's can Help Ginevra Gravili 23 193 Universities with Job Placements Social Media Marketing – A Win- Kerstin Grundén and 23 201 win Situation? Stefan Lagrosen Children, Online Behavior and Hayley Henderson-Martin 24 208 Organizational Studies Social Media in Crisis Maria Hopwood and 25 213 Communication: What Can we Hamish McLean Learn From Elite Sport? iii Paper Title Author(s) Guide Page Page No. Perceptions of EFL Students on Ilknur Istifci 26 219 Educational Use of Facebook Social Media for Informal Minority Ann Jones 26 226 Language Learning: Exploring Welsh Learners’ Practices Students Perspectives on the Marina Kandroudi and 27 234 Reliability of Academic Tharrenos Bratitsis Information Sharing Via Facebook Groups Social Media in Classroom Jana Kapounova and 29 241 Education or Let's Transfer Zuzana Homanova Education into Cyberspace Facebook and the Changing Way Andrea Kelz and Azra 29 249 we Speak Hodic Leadership, Leaderlessness and Amir Elmi Keshtiban 30 257 Social Media: The Case of the Occupy Movement Using Social Media Interactions Johannes Konert 30 263 for Personalization and Adaptation in Digital Games Social Network Services as Fiction Eugenia Kuznetsova 31 271 Generating Platform and the Rise of Social Media Fiction The Digital Age: A Challenge for Bex Lewis 32 277 Christian Discipleship? Using Social Media to Promote Jorge López-Bachiller, 33 284 Local Culture and Development – Gilber Corrales and Elsa Patzun Case Study Estévez Zero Moment of Truth: A new Łukasz Łysik, Robert 34 294 Marketing Challenge in Mobile Kutera and Piotr Machura Consumer Communities iv Paper Title Author(s) Guide Page Page No. Information Seeking and Sharing Monika Magnusson 35 305 During a Flood - a Content Analysis of a Local Government’s Facebook Page Social Media as an Influencer of Sandra Moffett and Jose 35 213 Public Policy, Cultural Santos Engagement, Societal Change and Human Impact The Power of Social Media in Darren Mundy and Amna 36 320 Political Processes - A Case Study Asmi of Politics in Pakistan A Case Study of the Impact of Minoru Nakayama, Amy 37 328 Instructional Design on Blogging Leh and Rowena Santiago and Terms Networks in a Teacher- Training Course Uncovering the Value of Eugenia M.W. Ng 38 335 Formative Assessment in the Wiki Projects of Early Childhood Student Teachers Getting New Professional Aitziber Nunez-Zabaleta , 39 342 Contacts in Foreign Markets María-Elena Olábarri- Through Social Networking Sites Fernández and Sergio Monge-Benito Issues of Using Information Paul Oliver and Emma 40 349 Communication Technologies in Clayes Higher Education Ranking the Authenticity of Social Dan Ophir 40 359 Network Members Learning From Others Mistakes: Nicola Osborne 41 369 How Social Media Etiquette Distorts Informal Learning Online v Paper Title Author(s) Guide Page Page No. The Using of Social Media Dali Osepashvili 42 378 Platform in Modern Journalism Education Behavior Patterns for Romanian Corina Pelau, Stelian 43 388 Users on Facebook Stancu and Alexandra Maria Constantin Is There a Role for Social Media in Monica Pianosi, Richard 43 394 Enhancing Environmental Bull and Martin Rieser Citizenship? Lessons From a UK Case Study Alternate Visualisations of the Kiru Pillay and Manoj 44 403 Diffusion of Innovations Maharaj Framework Crowdsourcing Design and Citizen Jenny Preece, Kazjon 45 413 Science Data Using a Tabletop in a Grace, Carol Boston, Mary Nature Preserve Lou Maher, Tom Yeh and Abigale Stangl A Massive Open Online Courses Alejandro Ramirez 46 421 Odyssey: A Confessional Account How Facebook Led us to Love IT: Martin Rich 46 428 Student-Led Support in an Undergraduate Business Course Fact Checking the Fact Checkers: Kenneth Rogerson 47 434 Online Verification Organizations and the Search for “Truth” The use of Facebook and Twitter Alexander Ronzhyn 48 442 During the 2013-2014 Protests in Ukraine Social Media: How Small and Andrée Roy and Claude 49 449 Medium-sized Enterprises Dionne Perceived and Used Them? The Importance of Social Media Richard Rutter, Fiona 49 456 for Validating University Brands Lettice and Stuart Barnes vi Paper Title Author(s) Guide Page Page No. Application of Hofstede’s Cultural Char Sample and Andre’ 50 466 Dimensions in Social Networking Ara Karamanian Social Media in Russian Higher Daniyar Sapargaliyev 50 474 Education Implementing Facebook in Iryna Sekret 51 478 University Learning: Ukrainian Case Study Social Media Marketing Analysis: Paola Signori and Chiara 52 488 New Metrics From Relational Grosso Sociology? Social Media and E-Health Aelita Skaržauskienė and 53 497 Development in Lithuania Rūta Tamošiūnaitė An Examination of the Nexus Thelma Solomon, Raja 54 504 Between Social Media, Peter and Barbara Crump Relationship Marketing and Market Research and their Influence on Customer Satisfaction, in the ICT Sector in India. Enabling the Casual Entrepreneur: Kardi Somerfield 54 512 Artists and Artisans on Social Media Shaping
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