Key facts
The Advertiser South Series provides a weekly, free, news and information services which is both expected and respected by readers and advertisers alike.
2 distinct editions: The Darlington, Aycliffe and Sedgefield Advertiser and Wear Valley Advertiser contains local editorial and advertising which gives the publication a strong community feel.
Retention value: The Advertiser South Series is a weekly publication, its readers refer back to it again and again throughout the week.
Almost blanket coverage: The Advertiser South Series reaches 3 in 4 households in its distribution area, higher than any other publication in its distribution area. 1
Affluent readership:50,900 (46%) of Advertiser Series readers are social grade ABC1 who have large amounts of disposable income. 1
Varied reader profile: The Advertiser South Series is read by a wide variety of ages and lifestyles. It reaches a younger age group than paid for publications, almost 1 in 4 readers are aged 15 to 34. 1 Distribution area
Crook
Spennymoor
Ferryhill
Bishop Auckland Sedgefield Shildon Newton Aycliffe Redworth
Key: Darlington, Aycliffe & Sedgefield Advertiser Walworth Wear Valley Advertiser Darlington Middleton One Row Manfield Neasham
Source: ABC (June to December 2009), distribution 80,821, JICREG as at May 2010 Readership information
The Advertiser South Series is distributed to more households than any other publication in its area.
Readership: There are 188,821 adults in the Advertiser South Series total distribution area, of which 113,445 Readership details adults read the publication each week, with 126,535 readers monthly. Weekly readership: 113,445
Household reach: The Advertiser South Series reaches Weekly distribution: 80,821 almost blanket coverage in its distribution area with 3 in 4 households receiving a copy each week. 10% readership area: 113,445 Reader profile: The Advertiser South Series attracts a 10% population reach: 53% younger audience with in excess 27,821 readers aged 15 to 34. More than 51,000 readers are social grade Monthly reach: 126,535 ABC1 meaning they have large amounts of disposable income.
The top 5 locations by reach: Sedgefield Rural Area Area details (67%), Newton Aycliffe (66%), Darlington (63%), Shildon (61%), Ferryhill Chilton (57%). Area population: 188,821
The top 5 locations by readership: Darlington Area households: 101,769 (45,251), Newton Aycliffe (15,025), Spennymoor (11,000), Crook (10,215), Ferryhill Chilton (9,055). 10% population: 214,395
Reader profile
Profile Readership Readership % Area Area % Male: 52,863 47 90,788 48 Female: 60,582 53 98,033 52 Aged 15 to 34: 27,821 25 53,057 28 Aged 35 to 54: 40,488 36 65,260 35 Aged 55+: 45,135 40 70,504 37 AB: 22,147 20 38,721 21 C1: 29,100 26 47,879 25 C2: 25,694 23 40,438 21 DE: 36,504 32 61,783 33
Source: ABC (June to December 2009), distribution 80,821, JICREG as at May 2010 Digital: theadvertiserseries.co.uk theadvertiserseries.co.uk is the online brand of our weekly free newspapers the Advertiser Series.
Up to date news: Including international, national, regional, local and community news.
Interactive: Site includes video clips, blogs, readers comments and competitions.
Jobs, Homes & Cars: Our site contains 1,000’s of local job opportunity, homes and cars for sale.
Local Business Directory: Our directory allows our audience to search for local businesses by business name, type and location.
Local internet users: 66% (3,873) of our internet users live in the local area covered by the Advertiser Series.1
Drive traffic to your website:Leaderboards, banners, MPU’s and buttons will link directly to your website increasing visitors to your website.
Targeted advertising: Your online advert can appear on sections relevant to your business, increasing response. Audience
Growing audience: On average 32,865 adults now view the Advertiser Series online each month. Online audience
Combined reach: 4 inserts in the Advertiser Series and Monthly unique users: 5,843 1 1 month advertising online (run of site) will reach a total 1 local audience of 275,401 adults. Weekly unique users: 1,460 1
Increased exposure: 1 month online advertising can Monthly page impressions: 32,865 2 increase exposure of a 4 insert campaign by 1%. 1
Integrated marketing communication: Build a strong and coherent advertising campaign by using print Combined print & online audience and online advertising with the Darlington & Stockton Times. Monthly Local reach 1 Print: 4 inserts 275,401 Online: 1 month (run of site)
Source: 1 Omniture July to December 2009, TELMAR May 2010. 2