invest in business happens here There are many reasons why Genoa is renowned, it’s history, it’s food, it’s architecture, it’s children (Cristoforo Colombo among them). This long history has bequeathed to Genoa the largest medieval Historic Centre in which contains a long list of UNESCO World Heritage sites and, despite the city’s development, it has maintained the unique character of its alleyways (“vicoli”), churches, “Rolli” palaces and historical artisan workshops. Of the various theories regarding the origin of the name “Genoa” perhaps the most fascinating is that it comes from the Latin word “Janua” which means “door” and one source of its renown is certainly thanks to it’s role as a great trading port. Genoa has always been one of ’s leading ports due, in part, to its strategic location, and today, it preserves this role both in passenger and freight traffic. The development of the city will leverage major infrastructural works that are expected to be finalized shortly. The new rail tunnel (“Terzo Valico”) will enable high speed trains to connect Genoa and in only 45 minutes; while the new highway junction (“Gronda”) will free the city from truck traffic and the new sea wall will help the growth of trade. Improved high speed connections to the city is expected to contribute to an increase in real estate values. In fact according to a recent study by the “Osservatorio sul Mercato Immobiliare Residenziale”, Genoa is the cheapest and most attractive city in Italy in regard to the purchase of real estate, with an average price of 1,805 €/sqm. In the last 20 years the number of tourists has doubled and is growing rapidly. Since the beginning of 2017 the city has welcomed approx. 2.8 million tourists and jobs in the sector have grown by +40% since 2016. The regional economy has also retained it’s industrial identity that today nourishes R&D and innovation. For example, during the period 2001- 2014, employment in the high-tech sector increased by 41%. The IIT (Italian Institute of Technology), headquartered in Genoa, is one of a number of important research centers at the forefront in the tech development industry, in this case focusing on robotics, new materials and energy among others.

Comune di Genova - Palazzo Tursi Via Garibaldi 9 - 16124 Genoa | Centralino 010.557111 Pec: [email protected] C.F. / P. Iva 00856930102

2 mayor’s letter to investors

Genoa, cradled between the mountains and the sea, is located in the middle of the Ligurian coast and is flanked by the gorgeous villages of the “Ponente” and “Levante” Riviera, such as Portofino, Sanremo and Camogli are within easy reach. With its excellent (and soon to be significantly improved) air, rail and road links it is truly the doorway to and from the Mediterranean. Thanks to its mild weather, Genoa is a fantastic place both to visit and to live & work in, it’s temperate climate implies energy savings and a better quality of life, two factors that should not be neglected. These favourable conditions help attract talent, stimulating creativity and generating business ideas. When compared with other major cities, Genoa is attractive from a natural, naturalistic and artistic perspective, thanks to its millennial history and culture. Labour costs in Genoa are substantially lower than in other parts of Italy, especially when compared with medium and large cities. As an example, labour costs in Genoa are 15% lower than in Milan, and 30% more competitive than in . The city administration is about to launch a set of fiscal exemptions on local taxes. This intervention, together with the exemption on the regional IRAP – which (thanks to the regional Ligurian law “Growth Act”) will be zeroed for up to 5 years for enterprises that set up a business in , - will make Genoa even more competitive for new businesses. These measures will grant a reduction in local taxes (TARI, TASI, use of public land, planning fees) for firms that relocate to the area and for innovative start-ups, but also for existing companies increasing their local workforce. Genoa welcomes and embraces investment opportunities as one of the prime movers for the cityìs development. We welcome comments and suggestions, and strongly appreciate any interest in investing in the future of Genoa, the “città’ meravigliosa”.

Marco Bucci Mayor of Genoa 4 5 “Genoa has a heart

and a soul like no KEY other... “

HIGHLIGHTS The New York Times

Capital of Liguria region Busiest port in Italy and in One of the country’s major (1.6m people) the economic centres Liguria is one of the most Genoa is Italy’s busiest port (by The city is the southern pillar of multifaceted , where cargo tonnage). The port covers a the “industrial triangle” (Milan- intense economic activity and a land area of about 700 hectares -Genoa), contributing with stunning nature live side to side. as well as 500 hectares on water, industrial, logistics and hightech stretching for over 22 km along expertise to the success of this Sixth-largest city in Italy the coastline, with 47 km of business cluster. The city’s Old (0.6m people) maritime channels and 30 km of town of was included in 2006 on Genoa’s urban centre is the working quays. the UNESCO World Heritage List. 6th largest in Italy, with 0.6m Ahuge medieval historical centre, inhabitants. Its metropolitan area Illustrious personages with Via Garibaldi, Rolli Palaces and province count 0.8m people. Genoa is the birthplace of and San Lorenzo Cathedral, are renowned figures: including just a few of its miriad attractions. Unique historical heritage explorer Cristoforo Colombo, Genoa is home to the world’s oldest poet Eugenio Montale, musicians Quality of life bank, “San Giorgio” (1407) and Niccolo Paganini and Fabrizio de Located on the beautiful Ligurian Italy’s oldest soccer team, Genoa Andre, activist , coast, a short distance from C.F.C., (1893). Genoa was also a actors Vittorio Gassman and Paolo Portofino and the , leading “Maritime Republic” in the Villaggio, the architect Renzo Genoa is also within easy reach of Middle Ages, alongside rival . Piano and many others. some of the Alps’ most beautiful ski resorts. It also enjoys mild Mediterranean weather and is the home of pesto and focaccia.

POPULATION [584.550]

AREA [240.29] km2

TOURISTS [3]mln

GDP [25.367]€

6 Amsterdam Berlin

London Rotterdam Antwerp GEOGRAPHIC Paris LOCATION Geneva

Milano

Strategically located Genova Marseilles on the Mediterranean Sea

Roma Closest port to main Barcelona Italian cities Madrid Proximity to highly Valencia touristic areas Athens Genova

Savona Portofino Cinque Terre

Cairo

7 FEW EXAMPLES OF NOTABLE fIRMS

8 Ansaldo Energia operates as a Costa Crociere, a subsidiary of The Italian Institute of Technology supplier, installer, and service Carnival plc, owns and operates (IIT) is a public research center, provider for power generation cruise ships. The company under the joint supervision of the plants and components to operates passenger cruise ships Ministry of Education, University governments, public utilities, visiting various destinations, & Research and the Ministry of independent power producers, including the Mediterranean, the Economy and Finance, in and industrial customers in Italy Northern Europe, the Baltic, accordance with Law 326/2003. and internationally. The company the Caribbean, Central America, IIT aims to promote excellence was founded in 1853 and is South America, the United Arab in basic and applied research, headquartered in Genoa. It is Emirates, the Far East, the Indian predominantly in the fields of currently owned jointly by Shangai Ocean, and the Red Sea. The Computational Sciences, Life Tech, Electric Group and Leonardo. company was founded in 1854 Nano Materials and Robotics. and is based in Genoa.

Ansaldo STS is a listed company ERG is a listed producer of energy RINA provides a wide range of operating as a contractor, systems through renewable sources. It’s customized solutions for testing, integrator, and supplier of mass the leading wind operator in Italy certification and consultation in transportation projects for metro and operates also hydro, solar and the Energy, Marine, Certification, and urban railways. natural gas power plants. Transport and Infrastructure, Ansaldo STS was founded in 1853 The company, founded in 1938, Industry sectors. and is headquartered in Genoa. is headquartered in Genoa.

Amico & Co is one of the World’s Leonardo is a global high Twenty construction sites in major super yacht repair and refit technology company and key Europe, America and Asia. About centres. Unlike many yards Amico player in the Aerospace, Defence twenty thousand employees, of & Co specialises exclusively in this & Security sectors. Based in whom 60% work outside Italy and work and has developed facilities Italy, it has 180 sites worldwide a turnover that exceeds 4 billion at its Genoa yard to meet the with significant production euros. This is Fincantieri, specific needs of repair and refit. assets in four main markets: Italy, a multinational company whose 30,000 m2 of docking and yard , and the 230 years of experience has given area. 10 refit and repair covered United States. Moreover, it has it a leading role in the history of areas equipped with forced established an important network seafaring. Listed on the Milan heating and ventilation systems, of partnerships in high potential Stock Exchange, it is one of the emission treatment systems and markets worldwide. largest shipbuilding groups in the all necessary utilities, designed for world and a reference point in yachts from 50m to 75m in length. other sectors, from naval vessels to cruise ferries, from mega-yachts to special high value-added vessels, ship repairs and conversions.

9 10 11 logistic AND shipping

Rotterdam Zevenaar Key access Kijfhoek Emmerich to central Europe Barendrecht Genoa is the natural access door Oberhausen to central Europe. The city already offers a widespread infrastructure Zeebrugge Duisburg network, with connections to Antwerpen Cologne Gent many major European centres (Basel 450km; Munich 600 km; Aachen Stuttgart 650 km). Additional Mechelen investments in the infrastructure Montzen network have been recently Wiesbaden launched, with over €13bn are in process and greater opportunities Mannheim for expansion are on the horizon. One of these is the potential inclusion in the multi-billion Karlsruhe “New Silk road” project financed by the Chinese government. This intervention would foster Far East connection with Europe, making The port Offenburg Genoa’s major asset is it’s port, Genoa a crucial node for all the which gives the city a strong commercial trades coming from commercial exposure. Genoa’s Freiburg Asia through the Suez channel. port is the main gateway in the Protagonist of Italy’s Mediterranean and is the most richest area important in Italy. It operates Basle Thanks to its global connections with 30 specialized terminals Olten Brugg and intense trade, Genoa has over an area of 7m sqm, handling always played a central role in the containers, project cargos, heavy Bern development of Northern Italy. It is lifts and fruit. It deals with c.2.6m “natural” for the Genoese (either TEU and more than 65m tons Lötschberg by birth or adoption) to develop of goods, mostly containerized Gotthard businesses that are able to liaise (36.3% of total with a growth rate with the strong commercial and of 10.3% per year), conventional Luino industrial network of Italy’s most goods such as Roro, fruits and Domodossola Chiasso productive region. In fact, the area steel (20.8% of total) as well generates 30% of Italy’s GDP. as bulk traffic. It is connected to more than 450 international Milano Novara ports via major sea routes. It’s well Milano Venezia equipped modern docks have 150km Torino a draught capacity of over 35 100km 50km meters, needed for modern 20k Ovada Arquata Bologna TEU vessels, provides a strong Genova competitive advantage against northern European ports. Genova

12 The shipbuilding industry the logistics The port in numbers The presence of the shipbuilding A competitive port must rely on an industry in the region is a major efficient logistic distribution, and asset. The sector provides so does the port of Genoa: its • More than 450 ports in the high quality services for a vast specialized logistic centres, are able world directly connected assortment of boats, ranging from to deliver cargos both via sea and • 10% growth rate (goods the luxury yacht sector - with top land. All services are provided, from moved) global producers in the region - to the storing of refrigerated goods, • More than 62m tons the big passenger ships producers to the management of oversize of goods such as Fincantieri. In total the cargo and container maintenance. shipbuilding activities hosted by Routes to all Europe, both via rail • Over 7m sqm of area the port of Genoa authority -which and motorway, are covered; the covered includes the port of Vado, Pra entire industry employs over 17.700 • 13bn of investments and - employs more than people in the region. in process 36,000 people directly, making this industry one of the most important at the regional level, with significant impact over the whole of Southern Europe.

13 tech and innovation

tech sector key industry players Hub and Innovation centers Genoa’s high-tech sector is in The city has some of the global The city offers a prosperous and constant growth and one of the industry leaders investing in dynamic environment, which most productive in Italy. It is sustainability, information facilitates the tech development rapidly attracting international technology, IoT and industry 4.0. and diffusion, thanks to its hubs and national players to the There are more than 100 high and innovation centres. The city, generating a productive tech companies and including Erzelli Great park, a scientific and fertile environment for the prominent companies such as technology campus designed to sector’s development. Ansaldo Energia, Ansaldo STS, enhance innovation by providing Leonardo, ABB, Selex ES, Siemens, highly specialised facilities and Research and Innovation Ericsson, Esaote and . creating a vibrant multidisciplinary IIT, Istituto Italiano di Tecnologia, Moreover, leading energy groups environment, is in constant is the national research centre headquartered in the city, such expansion and is soon to be a on advanced technologies. IIT as ERG and Iren, are currently key national centre. The Digital employs more than 2,000 people investing in smart cities and IoT Tree incubator hosts both local and its research has global applications. The sector counts and global industry players such reach. Specifically, the Institute more than 15,000 workers, of as PoliHub, Microsoft, Mixura is specialized in Technologies whom 80% are graduates (twice and SoftJam, in order to foster on the Human being, robotics the national average). research and collaboration in and converging technologies the development of cognitive such as nanotechnology and ICT, computing and machine learning. impacting IoT, AI and industry 4.0 trends. Genoa also has a highly respected multidisciplinary University, excelling in the fields of Medicine, Biology, Engineering and Chemistry. The academic realm is underpinned by prominent national research centres for biophysics, intelligent automation, informatics technologies and macromolecular sciences.

14 tecHnologic The organization and structure and scientific park of the GREAT Campus offers more More than 400,000 sqm than 200,000 sqm of modernly surrounded by green areas and conceived spaces and allows almost touching the sea. The companies of different sizes and perfect place for innovative from different industries to share [161] companies to grow and develop an innovative environment and start-up with ties to the university and find the perfect place to grow and research centres. Directly linked develop together. To guarantee to the airport and just a few the maximum environmental [15.000] minutes drive from the city and energy sustainability, people centre. Many companies are offices are lit with LED lighting already operating in the park: and are connected to a central startups, research centres, small trigeneration system for electricity [1.065,4] mln and medium sized businesses, as production and heating-cooling. investments well as multinationals, together 30 Km of double lined fiber they employ more than 2,000 optic cables assure a stable and people including researchers, ultrafast connection. Restaurants, [24] entrepreneurs and managers. cafes, gyms and daycare are enterprises A complete and lively ecosystem already present, and much more has been created, with sectors is soon to be completed. including telecommunications, For more info: healthcare, energy, software www.great-campus.it development and consulting.

New project for technologic and scientific park 15 “Palazzo ducale clapper is the

symbol of the city, tourism it links history and “ future

The Global Times

Soak up the culture Taste the city cruises and ferries Genoa’s historical centre is famous One of the best ways to live the Genoa’s port is one of the for being the largest in Europe, city is to walk through Genoa’s country’s major tourist ports, with characterized by narrow streets, historical artisan shops, enjoying its more than 3m passengers in 2017 called ‘Vicoli’ and surrounded by markets and street food, especially (cruises and ferries). In 2018, the majestic buildings. Strolling through the internationally famous cruise company MSC, for which the Porto Antico, beautifully specialties “pesto” and “focaccia”. Genoa is a crucial point of renovated by architect Renzo Piano, Genoa’s nightlife offers a lively reference, will offer more than 120 allows you to really feel the deep and vibrant environment in the cruises and will soon launch new connection of the city with the sea. city’s old alleys (Vicoli), while the ultra-luxury vessels to enrich its A visit to the Europes biggest summer season is special for dining fleet. The port also offers ferries aquarium is a true must. In the by the sea in countless beautiful to Sardinia, Corsica and short trips “Strada Nuova” you can admire seaside locations. to famous locations in Liguria. sumptuous palaces, which discretely house the wealth accumulated in GetTING around worldwide airport the Renaissance (42 are part of the famous surroundings The “Cristoforo Colombo” airport Unesco World Heritage List). The breath-taking coastal villages is only 7.2km from the city centre. “Palazzo Ducale”, the Doge’s Palace, of Portofino, Santa Margherita, The number of destinations is located close-by and is famous the Cinque Terre, Porto Venere, available has recently increased for its architecture and international Sanremo, well known for their from 26 to 40, with new routes to exhibitions of artists such as fascinating landscapes, are easy to major European cities. The airport Picasso, Warhol, McCurry and many reach by train, car, or short cruise. is being renewed to offer a high others. Also worth a visit is the “Parco delle quality service and is expected to Mura”. Walking through the classic see a 24% passenger increase by route you will find magnificent the end of 2018. forts of the 17th, 18th and 19th century with astonishing views over the city and countryside.

16 key events tourists • Paganini’s Prize: international competition of violin over 40 2014 3.5M destinations • : most important in Europe among European floralies 2015 3.7M • International Poetry Festival +24% • International Boat Show: more 2016 3.9M of passengers than 1,000 boats on show in 2018 • Rolli Days: open days of the 2017 4.0M Palaces Unesco World Heritage • The Genoa Science Festival: 2018 4.2M science in an innovative and fascinating way key stats • Average price per night 87 € • Average stay 2,12 nights hotels • Foreigners are on avg. 51,2 % IN THE PROVINCE IN THE MUNICIPALITY of total tourists. 214 94 • Most popular TO DOs: historical centre & museums • 73% of visitors are below 50 yrs old • Hotels in town: 108 + 143 B&B 18% 24% 35% 20%2% * star ** *** **** *****

17 QUALITY OF LIFE

History & Culture Climate & Air quality gastronomic excellence Genoa boasts one of the largest Genoa enjoys a mild and The cuisine of Liguria and Genoa historical centres in Europe. temperate climate, typical of the tastefully reveals the character of Walking down its narrow streets, Mediterranean area. The Alps the land and the simplicity of its “Vicoli”, it is easy to step in and the Apennines shield the city people. Simple cooking methods front of stunning monuments from the cold northern winds, and an abundance of vegetables, and sites, such as the Unesco maintaining winter temperatures herbs and olive oil, are perfectly Heritage site “Via Garibaldi” and at an average of approximately combined together by a dash of its palaces. Furthermore, Genoa is 10° C. In the summer, on the other unique creativity. Among its most the birthplace of many historical hand, the sea and the marine famous specialties, Pesto, Focaccia, figures among whom the most winds keep temperatures in the Pansoti (filled pasta) and notable are: Cristoforo Colombo, range of 21-27°C. Its particular stoccafisso (a kind of cod stew) Giuseppe Mazzini, Niccolò Paganini climate, together with other are the most characteristic. and Goffredo Mameli. environmental factors, helps Genoa to be one of the least polluted metropolises in Italy.

18 international schools Entertainment Healthcare system Genoa hosts a variety of Genoa is also entertainment Thanks to the quality offered by international schools that witness accessible to all ages. its healthcare facilities, Genoa has its historical international vocation The Aquarium, the Carlo Felice achieved one of the best levels of and its openness to different Opera house and the “Porto Antico” performance in Italy. San Martino cultures. Deutsche Schule Genua, Area are just some of the numerous is the main hospital of the city and Deledda International School, places of interest where locals and one of the largest in Europe. It is American International School tourists can spend some free time. also described as a “city in the city” and the French cultural centre Entertainment also means fun: as it is made up of 60 buildings, are only some of the international Genoa and its Riviera offer a variety including university research institutions present in the city. of clubs and restaurants that enrich facilities and medical facilities. the atmosphere of the city. The Another excellence of the city is historical centre is crowded with the Istituto Gaslini, recognized bars and typical pubs, where people throughout Europe as one of the of all ages can taste good cocktails, finest children’s hospital in Europe. wines and beers. Both institutions are affiliated to the Faculty of Medicine, which enable about 200 students every year, after an intensive 6-year program, to become doctors.

19 GENOA INTERNATIONAL BOAT SHOW

GENOA INTERNATIONAL UCINA and distribution of information, BOAT SHOW CONFINDUSTRIA NAUTICA the promotion of marine culture The Genoa Boat Show, first held The Genoa International Boat and the development of nautical in 1962 and now approaching its Show is organised by the Saloni tourism. 58th edition, is a global beacon for Nautici, a sister company of the entire yachting sector. The UCINA CONFINDUSTRIA NAUTICA UCINA is part of Federturismo world-renowned event can boast (the Italian Marine Industry Confindustria, the Industrial the largest number of visitors ever Association) which in turn has Trade Fairs Committee, recorded in the Mediterranean with represented the boating sector in Federazione del Mare (the Italian 148,228 visitors in 2017. Italy since 1967 as an institution Marine Federation), the Edison The show is a must-see for focused on shipbuilding, from Foundation, the Sustainable members of the yachting industry construction to refitting to Development Foundation and and yachting enthusiasts alike, individual components, and on to represents Italy at vice presidential a single trailblazing event where tourism. level in ICOMIA, International experts can showcase the latest in Founded in the 60s, today Council of Marine Industry boating, engines, electronics and UCINA can boast 330 registered Associations, and at presidential accessories, including cutting- businesses, more than 82% of level in EBI, European Boating edge products at the the Italian sector. The Association Industry. forefront of technology and state plays an active role in the sector’s of the art services. growth, in-depth market analysis

20 GENOA BOAT SHOW in its 57th edition, the Genoa of the Boat Show as an important 20-25 SEPTEMBER 2018 Boat Show is an unmissable showcase of the boating world. Organised by UCINA Confindustria appointment for industry Nautica, the Genoa Boat Show operators and sea enthusiasts More than 1, 000 boats are on is a benchmark event for the alike. The 2017 edition counted show, from the four traditional entire recreational boating 148.228 visitors and the presence areas: sailing, outboard engines industry in Europe and the of 884 brands and 1100 boats on & inflateable boats, powerboats Mediterranean. A unique event, display, on both land and sea. and motor yachts. The latest it showcases, at a single venue, www.salonenautico.com products of the national and all the latest novelties in terms international nautical industry of newly-built yachts and boats, The strengthening of traditional will be displayed along a engines, electronic instruments, exhibition areas and adding new refurbished path with new docks accessories, tourism and spaces dedicated to lovers of and reserved areas. associated services. Now water sports consolidates the role

21 genova meravigliosa rigenerare geNOVA

MOBILITY

G.A.T.E.

B | LINE

FORTS

CABLEWAY

SILOS HENNEBIQUE

Historical CENTER

FORONTE AMARE LEVANTE 23 FRONTE AMARE LEVANTE CURRENT STATE PH ASE 1

Genoa must use its resources administration immediately grasped project: built in the 1960’s as a to improve the viability and this fundamental aspect, and is city exhibition centre thanks to productivity of the city, and to engaged in an ambitious urban complex, extensive infilling, it now give its citizens, tourists and redevelopment project, immediately includes pavilions, outdoor areas potential investors a modern and grasping its importance for and water mirrors making the area attractive city. What is needed is the relaunch of the city and its completely unique. It needs to be a new look at the urban fabric, to potential positive occupational enhanced and modernized to make grasp its potential and particulars, impact. The government of an it competitive on the international a look that favours new uses urban territory cannot be limited exhibition scene, which no longer of the collective spaces and of to its bureaucratic management focuses primarily on ample the existing building heritage, delegated to the technical offices exhibition space but rather on the limiting the consumption of land of the institution, but requires provision of reliable high quality and paying great attention to a a vision that gives the clear services for visitors and exhibitors. sensible energy consumption. identity of the city, a new vision The redevelopment project The basic option is the one shared that captures the potential of therefore envisages a contraction internationally: “building on the the territory and that projects of the exhibition functions and the built”, reconverting and enhancing and dreams the future of the creation of a hub that integrates existing urban infrastructure, city. The first major projects trade, nautical and sporting Restoring and giving a function aim at relaunching major urban functions, in an area in which the to the existing building heritage; redevelopment projects, the city and the sea meet, usable by which is an important resource and Waterfront with the Fiera del Mare, both Genoese citizens and visitors. testimony to the city’s identity in a the Silos Granari Hennebique. world that makes cities increasingly The Fiera del Mare is the subject similar to each other. The current of an urban regeneration

24 BUILDINGS

PAVILION B 32,000 sqm PAVILION C 31,000 sqm PAVILION D 15,500 sqm PAVILION S 35,000 sqm

B C D

S

25 FRONTE AMARE LEVANTE THE NEW PROJECT PH ASE 1

The Fiera del Mare is the subject The “Waterfront” design Levante of an urban regeneration comes from a collaboration project: built in the 1960s as a between the Arch. Renzo Plan city exhibition centre thanks to and of the “R.P.B.W. S.r.l., with complex, extensive infilling, it now the support of the Liguria Region, includes pavilions, outdoor areas the Municipality of Genoa and and water mirrors making the the Genoa Port Authority, with area completely unique. It needs the goal of developing and to be enhanced and modernized harmonizing the industrial and to make it competitive on the urban functions present in the international exhibition scene, Levante areas of the Port of which no longer focuses primarily Genoa, in the area between on ample exhibition space but Calata Gadda and Punta Vagno. rather on the provision of reliable high quality services for visitors It consists in the evolution of and exhibitors. The redevelopment the urban dynamics of the city and project therefore envisages a the development of the productive contraction of the exhibition and nautical activities in port functions and the creation of a area, as well as landscaping, hub that integrates trade, nautical urban planning and infrastructure and sporting functions, in an area related to the areas concerned. in which the city and the sea meet, The goal of transformation is the usable by both Genoese citizens enhancement of the relationship and visitors. between the city and the sea, in terms of environmental sustainability, as well as social and economic aspects of these activities. It foresees the creation of an “urban channel” or navigable dock close to the ancient walls of the city connecting the Porto Antico and the Fair, which restores to the city its view of the sea and allows the port to have it’s own distinct identity.

26 Current status : site location @RPBW

PROJECT BY Renzo Piano OCTOBER 2017 27 FRONTE AMARE LEVANTE THE NEW PROJECT BY RPBW PH ASE 1

The Levante Waterfont design Residential / Receptive foresees the reorganization of 15.000 / 20.000 sqm the cleared surface area in a new Offices and directional 24.000 sqm space destined for receptive / Commercial and craft residential, tertiary, commercial 7.000 sqm (coherent with the function of Exhibition sites the area as a nautical fair) with a 7.000 sqm maximum ceiling of 53,000 sqm, significantly reducing the current volume. The creation of a new Pavilion S urban axis between the Fair and 30.800 sqm Porto Antico, upstream of the canal, allows the city to reacquire a new front on the sea previously Yacht club denied by the buildings of the Fair. The area will be integrated with Control tower the larger context via a linear park Park /PARKING in the part north of the district and an urban green garden at the seafront of Corso Marconi that integrates with Corso Italia.

SECTION AA’

SECTION BB’

28 @RPBW @RPBW @RPBW

29 SILOS HENNEBIQUE CURRENT STATE PH ASE 2

INTRODUCTION of in the centuries-old port. This of the historic port district and The Hennebique grain silos are project would turn the building represents the completion of the considered one of the most into a hub of general interest, also urban design of the former port arc complex concrete works of the serving cruise activities, tourism between the sea and the historical 20th century. They stand in a and urban events. The building district. strategic position next to the main will be granted through a public Harbour Station, the embarking tender by the Port Authority of the THE INVITATION TO TENDER point for cruise ships, the port of Western forseeing A framework agreement was Genoa ferries and Piazza Principe the construction of 45,000 sqm signed by the Regional Authority train station. In disuse since the of urban space that respect the of Liguria, the Port Authority 1980’s, today these silos can conservation and protection of Genoa and Savona, the be given a new function while owed to a historical building. The Municipality of Genoa, the respecting to the historic/cultural building constitutes the central Superintendence of Archaeology, and technical features of the element of a cycle way/foot path Fine Arts and Landscape with the building, integrating the functions that passes through the entire arc collaboration of the Department @Stefano Anzini

30 of Architecture and Design of the − to achieve this aim, through of technical representatives of the University of Genoa. The scope of studies and research aimed at the signatory Administrations. the agreement is to definitively preparation of the Technical Paper The goal is to establish the establish the rules for protecting prescribed by the Regulations on constraints within which the the heritage and, at the same time, Public Tenders for Works regarding public and private sectors must define all the works, including protected cultural heritage. Within act to evaluate the real estate. The the transformational works, that this process, the Department building can be given in concession can be carried out on the building of Architecture and Design of for renovation and management in to eliminate any uncertainty the University of Genoa will be conformity with the functions that in this regard. Consequently, assigned the task of curating the will be stipulated upon completion the agreement establishes technical-scientific part of the of the works of the group of the technical process that the project and the relative activities Entities determined by the Administration must follow − will be submitted for examination Framework Agreement through the within a year from the signing to an ad hoc Technical-Scientific “OpenProcedure Tender” pursuant of the agreement, at the latest Coordination Committee made up to art. 36 of the Navigation Code. t i on a a Se Mus e u m t y TERM I N AL a n ical g rden r iu m qua AIL s t icipal off ic e s Mu n icipal F err V ILLA DE L P R I N CIP E R P iazza Pr i n cip e C R UIS E TERM I N AL HENNEBIQUE re h o us e wa Cotton Gala A B I GO B ot

31 SILOS HENNEBIQUE PLANNING FOR THE FUTURE PH ASE 2

The intervention related to characters and safeguarding the The main functions, in line with the building Hennebique must architectural façades, favoring the strategic position, must highlight the relationship with the realization of an internal path respect the city’s infrastructures, the sea, proposing on the south that connects the maritime station related to tourism, entertainment side a space flanking the water, and the terminal cruises of Ponte activities, free time and culture. compatible with the unique Parodi and Porto Antico.

SOUTH ELEVATION

SILOS DI GENOVA A B C

NORTH ELEVATION A B C

WEST ELEVATION EAST ELEVATION

SOUTH ELEVATION

SECTION AA SECTION BB SECTION CC

NORTH ELEVATION

32 General information

Construction 1901

Structural engineer A. Carissimo G. Crotti G. B. De Cristoforis

SURFACE 7.15 5 sqm

DIMENSION Width: 76 m Length: 293 m Heigth: 40 m

FLOOR PLAN +1.75

FLOOR PLAN +16.75

FLOOR PLAN +1.75

FLOOR PLAN +16.75

33 B | LINE BIKE LANE

This cycle path & path way is an area affected by the “Waterfront aerial, allowing different views of important project for the city of of Levante” project of the RPBW the waterfront and establishing a Genoa. It is indeed an infrastructure study. From a tourist point of view visual connection with the sea that to redevelop and connect some the infrastructure is well connected had been lost. areas of the city characterized by to the public transport system, physical or social degradation, including the maritime aspects. THE PROJECT difficulty of access and underuse. It is also a highly recognizable The project sets the goal to It is a hinge element that runs element, a landmark; Although it intervene by operating one for 11 km recovering the edges of is an “imposition” but it is done redevelopment of public space. a patchy urban fabric. Starting with lightness in the dense urban This task is divided in 4 elements, from the district of Sampierdarena landscape, articulated in different depending on the affected area (complicated peripheral area), It ways depending on the individual (Ponente/ Sampierdarena, Genoa passes through the “village” of urban area. It is conceived with 3 center, port, promenade of Corso Boccadasse touching some of separate “lanes”: one dedicated Italia). the most important symbols of exclusively to cyclists, one to Genoa, including the Lanterna pedestrians and the last for the and the Palazzo del Principe. The practice of sport. The promenade path will also pass through the is partly on the ground and part

INTEGRAZION E RIGENERAZIONE TRASFORMAZIONE (RI)PROGETTAZIONE INNOVAZION E

11 K m WEST COAST CENTER PORT PROMENADE

34 1. REGENERATION will allow to reknit the urban fabric from the existing short cycling Designing new urban spaces that and services. routes in the city. give back an identity and The bike path will be a direct and recognition to specific areas. Urban functional link, an independent 4. REDESIGN regeneration also means changing path that allows diverse traffic Redesign to evaluate how to the perception of the city through flows in the areas that are currently characterize the waterfront of the conception of new mobility not usable by pedestrians or Genova. It could be an opportunity opportunities. In this sense the cyclists. In particular taking into to give a new use, in particular a proposal of a new urban cycle path account the presence of the sporting and recreational vocation. can help to connect parts of city, continuous elevated, restoring the To facilitate the different activities redevelop neighbourhoods today visual relationship with the sea. a redesign of the road traffic barely accessible, offer new ideas of section can be considered and public space. 3. TRANSFORMATION consequently traffic flows and the The cycle path should be a tool necessity to reducte the speed of 2. INTEGRATION & INNOVATION supporting the changes put in cars that today use corso italia as a Integration with the transport place for the city; coexisting with highway. network and existing infrastructure. other new means of transport it will In this way the new infrastructure affirm itself markedly in distinction

TWO + TWO OPERATING MODES The route is developed according to different ways that the allow you to integrate different functions and create new ones relations with the existing urban space.

STREET LEVEL SKYWAY

35 THE HISTORICAL CENTER

The recovery of the historic center as a strategic priority the has expanded, becoming a new of Genoa presents aspects of strengthening of the “centrality” single whole, both in quantitative particular criticality that make of the historical center, the and qualitative terms, with the necessary a programmed approach realization of an adequate system exceptional opportunity of direct by the Civic Administration, of accessibility, the establishment access to the sea, completely flexible and diversified: from the of quality services, support for new reality for the Genoese and vast redevelopment operations recovery. The first urban goal it is in particular for the inhabitants on an urban scale (such as the integration, that is, close physical of the historic center. Inside annexation of the historical port and functional connection the building fabric the Civic to the city and the establishment between the historic center and Administration has set itself of large and quality public the Porto Antico: a program the goal of improving liveability services), to the attention started with the transformation by implementing an extensive to widespread recovery of of urban areas of the Expo (1992) investment program in the individual building and single and that has expanded to include redevelopment of public spaces, accommodation through the all the areas between the old as an enabling factor to raise the involvement of private individuals. pier and the Maritime station. In quality of life and to incentivize The Urban Plan has identified this context the historical center investment in housing recovery. @Stefano Anzini

36 “ Genoa is

the finest city in the world “

Anton Pavlovič Čechov

37 THE HISTORICAL CENTER THE new vision

1. MATERIALS & ELEMENTS expressing the need to identify 4. CLOSED AND OPEN Materials and elements must oneself in environments in which Through the use of street art, become contrasts designed to one wants to find a balance. It not only would you give some take formal responsibility. Visible would therefore be interesting young people the possibility of piping becomes an element of transfer that chromatic vivacity is expressing themselves in the this set design turning them into characteristic of Ligurian villages light of day, but also some of the elements of art to create an open- to Genoa’s narrow alleys. Not darkest areas of the Genoese air museum that accompanies the only to give identity, but also alleys would take on a totally visitor on a path of contemporary perceptive quality to the various different aspect. The shutters art. Inserting objects in traffic urban spaces. would take on a double function, dividers, to create a bench, or an one protective and one of area of shade, gives the possibility 3. GATES & SHOPS advertising. to use them in an alternative ways. The proposal, referring to the works of Gilad, is to highlight the 5. LIGHTS & SHADOWS 2. COLORS shop entrances by repeating and Through modernization works Unconsciously, man searches lighting their surroundings. and Through modernization for “Chromatic territory”, public lighting can be improved,

38 made more reliable and the cost vaults or temporary scaffolding for people of easily reach, with of energy reduced. Lighting (of little artistic importance)we a at a glance, at least the points that respects the aesthetic and propose to create the semblance of highlights of the city. historical character of the city a larger space through the use of center will be proposed. mirrors. 8. SIGNS The labyrinth of Genoese alleys is 6.COMPRESSION & EXPANSION 7. MAN HOLES & STORM DRAINS an obvious problem for visitors and The particular characteristic of the The proposal to enhance the so we propose a system that gives Genoese historical center is the manholes in the Genoese alleys is the possibility for people to easily extreme proximity of the facades to give them a function different, understand, with a glance, the of buildings. To make people aware by covering them through drawings position of the principle highlights of this distance“installations” will that serve as an indication for the of the city. be used which resemble a spring, places in their proximity. 8. SIGNS fitting between the walls, with the Being an obvious problem the purpose of making immediate the labyrinth of alleys Genoese was perception of closeness between thought to propose an indicative them. In the alleys covered by system that gives the possibility

39 genoa traNsport SYstem

Situation in Genoa Passengers STATISTICS PEOPLE 1% 2% ——11,7 km of state-owned roads 580.934 10% ——7,3 km of national roads CAR/VAN ——9,7 km of provincial roads HIGHWAY ——956 km of municipal roads 147,3 km ——178,8 km of vicinal streets MOTORCYCLE ——263,3 km of private roads ——7,2 km of subway lines URBAN STREET BUS ——No. of bus-metro travelers for 398,3 km day: 424500 87% ——97% of the population lives SUBWAY TRAIN ——within 300 meters from a public 7,2 km ——transport stop

40 SUBWAY TRAIN — TRAMWAY In service Urban service Under construction Under construction CABLEWAY Other Railway Lines In service Tramway under construction Under construction Terzo Valico

CYCLE LANES SIGNAL Under construction Car Park in service HIGHWAY’S PROJECT Car under construction Under construction Highway entrance/exit

41 GCT genoa Cable TraNsport MARE—MONTI

Begato Fort Gavoglio Principe Terminal H 450 mt barracks H 40 mt H 60 mt

CONNECTION delle Mura. With an extension of a pole sportsman undergoing The construction of a cable way 617 hectares the Park includes upgrading at the former Gavoglio of Genoa that from the sea leads some forts military buildings built barracks, but also a sorting point to the system of forts of Genoa, between the seventeenth and 19th for the users of the district itself. constitutes one suitable solution century from which the view opens The station of arrival, located for combining shoreline and ridge, up the entire city. The departure in correspondence of access to as capable of overcome gradients station of the cable car, near the Forte Begato was designed as a in a short time also notable. In Maritime Station, guarantees lookout over the city beyond that 12 minutes only the cable car the integration between offers “access door” to the system of the allows the ascent from the station for the cruisers in transit and Genoese Forts. Maritima (cruise terminal of the the new one infrastructure. Port of Genoa, in front of the The station intermediate, to be station - Piazza Principe) in Forte carried out in district of Lagaccio, Begato that is part of the Parco guarantees is an access point to

Begato Fort

1484 m

Gavoglio Barracks

1089 m

Cruise Terminal

42 Begato Fort

Gavoglio barracks

Cruise Terminal

FORTRESS BEGATO Year of construction: 19th century. Maintenance status: recovered in 2000 Distance from train station: Principe Railway Station 7.5 km

GAVOGLIO The construction of the first nucleus of the current “Gavoglio” barracks dates back to 1835, as a factory of artillery. The barracks are located in the Lagaccio district, highly urbanized and with inadequate driveway.

MARITIME STATION The Maritime Station is located in the middle of a city hub of great importance, thanks to the connections between railway (Station Principe), subway, bus and ferries.

43 GCT genoa Cable TraNsport MARE—MONTI

26 km length 3 areas involved: 10 seats number • Maritime station of cabins: ---ifference • Lagaccio from 20 to 60 in height neighbourhood 5 journeys/hour • Genoa forts

km/h

from 12.6 km/h 10 /12 steel from 1000 to 18 km/h pillars with to 3000 people/ travel time: variable height hour from 10 to 12 mins (30 to 50 m)

44 FUNCTIONS OF BEGATO geomorphology of the territory outdoor spaces for markets/ FORTRESS IN THE FUTURE fairs with restaurant service, • artistic workshops, commercial Useful walking surface: 6445 crop experiments biological; workshops, with respect to the square meters enhancement of the tank; objective of eco-sustainability Land area: 32,500 square meters and the promotion of activities • compatible sports activities • public and private services also creative and entrepreneurial with the historical artifact with a supra-urban character youth: bioagriculture, green and with the environment (training, research, etc.), economy, bioarchitecture, (g fencing, arts Martial). The activities accommodation, engineering naturalistic; continuous supervision of wellness/ rehabilitation, creative activities; educational the pole is guaranteed from conferences, catering activities in this area the articulation of the mix of heterogeneous functions • exhibition documentary center • events and entertainment integrated with specific custody (techniques multimedia) and activities connected to the services system also of a educational workshops: the arena and the courtyard of the permanent type. history of fortifications, battles; barracks, fixed services; of the the historical restitution of the barracks, fixed services, use of

45 URBAN MOBILITY SYSTEM P.U.M.S. ABSTRACT

C LINE

L LINE

P LINE

VP LINE

46 METROPOLITION EVOLUTION

Railway network and existing Railway or contestual mode. Railway network and stations stations Railway network and stations planned. Proposals or planned. Forecasts for alternatives for upgrading and Railway network and station upgrading new stations. new stations planned. Enhancing forecasts Memorandum of Understanding “Terzo Valico dei Giovi” and new stations. forecasts @Stefano Anzini The financial needs necessary for the two intervention groups are:

• Line 4 of force L, VB, C, P with the related information storage area; • The parking lots, whose realization is in part combined with that of deposits from the lines of force. • In addition to these interventions, the most expensive are the replacement of the bus float, starting from thermal motor vehicles to electric vehicles, and, with a lot of detachment, the network of cycle tracks.

47 INTERPRETATION AND SCHEMATIZATION OF P.U.M.S. DATA: • “Terzo Valico” RAILWAY • Railway HUB • Great RAILWAY Stations • highway doubling • Sea Scroll Road • port tunnel • access to Voltri PORT • Metropolitanization of the railway line

COST

PUBLIC FUNDS

TECHNICAL COMPLEXITY

INCOME

new project for CABLEWAY public transport: - G.A.T.E. - CWT MARE - MONTI / SEASIDE—MOUNTAINS

48 Research and Innovation The orographic conformation of Genoa’s territory, squeezed between the sea and the Apennin mountains, the productive and population density, and some historic “accelerations” in urban development have produced an infrastructural system partially inadequate, and more importantly uneven. In particular, the network of secondary roads is not adequate to support the motorway and the main urban routes (skyway, sea bypass, Viale Brigate, Corso Europa) and distribute the traffic flow efficiently. These are some of the main goals for the improvement of the urban mobility:

• To increase the overall capacity of the multimodal urban transport network, especially of the means of public transport circulating on their own infrastructures (extension of the subway, innovative surface transportation system with protected lanes,“metropolitanization” of urban railway network);

• To improve the urban public transport system, in order to attract new users and secure regular ones, with works on the different transportation systems (railway, subway, innovative surface transportation system, cable-car system, “ship- bus”), creating an integrated transportation system with interchange hubs (car-public transport and between different public transport systems).

49 The Forts of Genoa An ecomuseum path

THE PROJECT whose valorisation program is guided tours instead of military The Genoese Forts system, built aimed at bringing it ti completion walkways, areas of leisure and between the eighteenth and a redevelopment path already events in the spaces in front of the nineteenth centuries, is located initiated that connects the sea forts, reuse in key commercial and in the heart of the “Urban Park front (Porto Antico) and the tourist uses compatible with the of the walls” that with its 617 historic center (Rolli) with the cultural and landscape value of hectares represents the largest walls and forts themselves. To the location. green lung of the city. In this path, do this the City aims to assign which laps and protects the city, the forts in concession to private there are walls, towers, forts still operators for a determined in good condition and in a context period of time, linked to their natural beauty almost untouched. redevelopment, functional In 2015 the Municipality of Genoa reconversion and maintenance. “A spatial image became the owner of 7 forts, Among the possible reconversions: that is always varied, never monotonous, made up of great architectonic

masses, of landscape and ruins of open “ towers in the sun

Leone Carlo Forti

50 BEGATO FORT

19th century 6 445 sqm

SPERONE FORT

17th —19th centuries 3 380 sqm

CROCETTA FORT

19th century 3 080 sqm

PUIN FORT

1st half 19th century 220 sqm

TENAGLIA FORT

17th —19th centuries

Belvedere FORT

1st half 19th century

51 G.A.T.E. Genoa Airport a Train to Europe CURRENT STATE

The acronym G.A.T.E. (Genoa western district, it is subject to of the Core nodes of the TENT Airport to Train to Europe) was various infrastructure programs Network. The GATE project was created for the European Project (Strada di Scorrimento a Mare defined and developed through a located in the west of the city and its direct connection with partnership between the Liguria between Sestri Ponente and the motorway) and urban Region, Municipality of Genoa, Cornigliano which has benefited transformation (Erzelli project) Aeroporto di Genova S.p.A., from financing from the EC for and develops a series of projects Company for Cornigliano S.p.A. infrastructure (gondola lift, that have as a common goal the that have planned railway works, railway, roads). The The GATE upgrading of the local public financed in 2013 with EC network project is located in one of the transport system and its direct project Italian Railway through most territorially dynamic contexts connection, including innovative Italferr spa, were expected: of the city of Genoa, the Mid- solutions, with Genoa Airport, one

52 • the preliminary draft and consequent design of the of the road junction and definition of new stops public transport tool in fixed Genoa railway line, followed in “Aeroporto / Erzelli” railway location between airport and particular as an activity from and “Cornigliano / S. Giovanni new public stop between the the Municipality of Genoa d’Acri “ both in Cornigliano, traffic terminal; that has participated in the involving the revision of the “staff” regime cost “. (DGC rails lines and the redesign of • the design adaptation of the of acknowledgment n.317 / the route of the railway line road system road to the railway 2013): and Sestri Ponente station; works and the inclusion of the same in the urban fabric, all • the projects have been • the drafting of the study of consistent with the progress completed within the the transport model and the of the works of rearrangement scheduled time (2015).

53 G.A.T.E. Genoa Airport a Train to Europe A NEW PROJECT

54 Technology and scientific park

Genova Sestri Ponente Railway Station

Intermodal hub Technology and scientific park Cristoforo Colombo Airport Genova Cornigliano Railway Station

Technology and scientific park

Cristoforo Colombo Airport

The Airport, the Intermodal Node (stops at Sestri Ponente, with Interchange Parking and the Airport / Erzelli and Cornigliano) Public Transport bus (TPL). from TENT networks. The Monte Valle Airport system / The A10 highway (GeAeroporto «Aeroporto / Erzelli» FS stop / tollbooths) with the Strada of Erzelli. Scrolling at Sea (lot 10 and The Genoa - XXmiglia Railway line continuation). Cristoforo Colombo Airport

55 photo by Stefano Anzini genova meravigliosa rigenerare geNOVA

60 61 CREDITS

location publishing and production Genoa, Italy di Genova Paris, France Ante Prima Consultants, Paris

promotoRS editorial direction Regione Liguria Ante Prima Consultants, Paris Comune di Genova Luciana Ravanel Autorità Portuale Jeanne Mogis Camera di Commercio Genova Anastasia de Villepin

PUBLISHING SUPERVISOR TRANSLATION Marco Bucci Barbara Grosso, Shenker, Genoa Mayor of Genoa Ante Prima Consultants, Paris IDEM, Paris EDITED BY Simonetta Cenci editorial project Deputy Mayor Office of Urbanism of City Enrico Martino and Government Ownership graphic design DATA COORDINATOR and image processing Elisa Serafini Sergio Tani Deputy Mayor Office of City Marketing, Culture and Youth Policies photographs Giancarlo Vinacci Stefano Anzini Deputy Mayor Office of Economic Development and University Fabio Polosa

project team VIDEO Emilia Ameri, Angela Burzoni, JP Droni, Genoa Anna Maria Colombo, Stefania Finelli, Stefano Malaspina, Antonio Pastorino, printing Geronima Pesce, Cesare Torre Script Laser, Paris

collaborators © All rights reserved 2018 Luca Aly, Vittoria Bonini, Leonardo Corinti, Paolo Galelli, Alessio Minetto, Olga Nazarenko, Giulio Pastorino, Andrea Ansaldo, Giovanni Benassi, Giuseppe Campo- Antico, Claudia della Giustina, Pietro della Giustina, Anna Gnecco, Angelo Marsano, Lorenzo Montani, Niccolò Mosci, Federica Passadore, Giovanni Spingardi

program Genova Meravigliosa, rigenerare geNOVA

calendar MIPIM 2018, March 13-16 Cannes, France To be kept informed about the different phases of the project, subscribe to the newsletter dedicated to the Genova Meravigliosa: www.genovameravigliosa.com

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