12-16 October 2020 MIPCOM WEEK

Press Release

‘TECH & CREATIVITY’ SHINE AT MIPCOM ONLINE+

VIRTUAL PRODUCTION & REMOTE SHOOTING

TECHNOLOGY TO SUPPORT CONTENT CREATION IN THE ERA OF THE NEW NORMAL

Paris, 9 October 2020 – MIPCOM announces that its new “Tech & Creativity” conference track will go live on the MIPCOM Online+ platform and on the MIPCOM YouTube Channel starting next Monday 12 October.

Supported by knowledge partner, Sony Corporation, the Tech & Creativity conference offers a unique opportunity to gain insight into the most recent innovations affecting the creation and production of content, which are fast becoming the become the “new normal” for the TV industry: AI, blockchain, virtual, remote and cloud production.

At MIPCOM Online+, the Tech & Creativity conference track offers:

- A special interview with Sony Innovation Studios' Executive Vice President and General Manager, and Sony Pictures Entertainment’s Technology Development Executive Vice President and Chief Technology Officer, Bill Baggelaar, as a keynote, with discussions of hot subjects such as real-time volumetric virtual production, remote production and cloud- based production.

- A presentation from Framestore will provide examples of Oscar, Emmy, and BAFTA- winning VFX expert supervisors, who offer solutions for future productions that help reduce the risk of creative decisions.

- Executives from Fremantle North America and Endemol Shine join a conference on remote shooting and share their experiences of adjusting to this new and challenging situation.

This invaluable series of conferences is made possible by partner company Sony Corporation. Mr. Hiro Shinohara, General Manager, Group 3, Corporate Technology Strategy Division at Sony Corporation, says: "By aiding industry creators and production through improved TV technology, such as 4K and 8K, as well as HDR, with the capability of offering a dynamic image that is an unforgettable and exciting emotional experience ― Sony will continue to support the industry with new technological development. In this year marked by the very real situation of a world pandemic, I believe that the most innovative technology solutions are key issues like virtual, remote, cloud- based production, and, of course, AI. During this completely original conference session, called Tech & Creativity, we will share possible solutions and valuable information, and discuss know- how with the world marketplace known as MIPCOM."

MIPCOM Online+ is the first digital edition of the World’s Entertainment Content Market offering month-long access to inspiring keynotes, screenings, conferences, intel, pitching, networking and more. A premium digital platform offering 1-to-1 video meetings and live chat among attending delegates. MIPCOM Online+ will roll out from 5 October to 17 November.

Click HERE to get your press accreditation for MIPCOM Online+

About Reed MIDEM - Founded in 1963, Reed MIDEM is an organiser of professional, international markets that are essential business platforms for key players in the sectors concerned. These sectors are MIPTV, MIPDOC, MIPCOM, MIPJUNIOR in Cannes, MIP China in Hangzhou and MIP Cancun in Mexico for the television and digital content industries; MIDEM in Cannes for music professionals; Esports BAR in Cannes and in Miami for the esports business; MIPIM in Cannes, MIPIM UK in London, MIPIM Asia Summit in Hong Kong and MIPIM PropTech Summit in New York for the real estate industry; MAPIC in Cannes, MAPIC Russia in Moscow, MAPIC Italy in Milan, MAPIC China Summit in Shanghai and IRF brought by MAPIC in Mumbai for the retail real estate sector.

About Reed Exhibitions - Reed Exhibitions is the world’s leading event’s organiser, with over 500 events in over 30 countries. In 2018 Reed brought together over seven million event participants from around the world generating billions of dollars in business. Today Reed events are held throughout the Americas, Europe, the Middle East, Asia Pacific and Africa and organised by 38 fully staffed offices. Reed Exhibitions serves 43 industry sectors with trade and consumer events. It is part of RELX Group, a global provider of information and analytics for professional and business customers across industries. www.reedexpo.com

MIPCOM Press Contacts

Philippe LE GALL, Press Manager: +33 1 79 71 96 48 > [email protected] Ruth SETTLE, Public Relations: + 44 7946 346698 > [email protected] Edith YAHIAOUI, Press Officer: +33 1 79 71 94 34 > [email protected]