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Executive of the Week: S10 Entertainment Founder/CEO

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Bulletin YOUR DAILY ENTERTAINMENT NEWS UPDATE JULY 30, 2021 Page 1 of 19 INSIDE Executive of the Week: • Reservoir Media S10 Entertainment Founder/CEO Stock Stumbles on First Day of Trading Brandon Silverstein • Foo Fighters’ ‘Hail BY DAN RYS Satin’ Leads Record Store Day 2021 Second Drop as Vinyl Normani certainly knows how to make a splash. after partnering with Roc Nation, S10 just launched a Sales Jump 75% When the multi-talented former Fifth Harmony star new publishing division, which Silverstein describes released her latest single, “Wild Side” featuring Cardi as “a long-term play.” Here, he discusses the rollout • Spotify Launches , it was accompanied by a of “Wild Side,” the strategy he’s used to help support Weekly ‘Noteable B blockbuster music Releases’ Playlist as video that had fans and fellow artists alike fawn- Normani’s career and what he sees as the opportuni- a Songwriter’s New ing on social media — and helped the track debut at ties in the future in his company’s new division. “We Music Friday No. 14 on the Hot 100 this week, the highest debut in get to bring in some of today’s most exciting songwrit- Normani’s career. ers and support their work, while also building real • Amazon Hits $7.8B in Profit Under New It was also the latest installment in a shrewd cam- catalog for the company.” CEO, But Sales Fall paign to build a solo career after stratospheric success “Wild Side” debuted at No. 14 on the Hot 100 Below Expectations with the girl group, one that has included a measured, this week, the highest debut of Normani’s career. patient approach of releasing singles far apart, and • VNUE to Acquire What key decision did you make to help make this StageIt to Expand teaming up with other stars — Sam Smith, Kha- happen? Set.fm Offerings lid, Megan Thee Stallion and others — to reach new The key decision that continues to pay off is to audiences and expand her fan base. And it’s helped trust in Normani and her vision. She is an artist in • A Powerful her manager, S10 Entertainment founder/CEO the truest sense. She doesn’t jump on trends or rush Alliance: DC Set Bran- Group Acquires don Silverstein, earn the title of Billboard’s Executive out music. She takes her time and is intentional about Stake in Move of the Week. exploring who she is as an artist. And each time, we Concerts Brazil The success of Normani’s latest single isn’t the only see her deliver in a big way. At that point, my job is to recent win for Silverstein: he also manages Anitta, fight to execute the vision, to pull together the various whose “Girl In Rio” track continues to get spins on drivers — streaming, video, social, radio, press — that mainstream and rhythmic radio while, three years (continued) TOTAL IMMERSION ESSENTIAL ANALYSIS of the latest business topics and trends formulated to give industry players the competitive advantage in a rapidly changing market. EXCLUSIVE QUARTERLY REPORTS that deliver in-depth, holistic reporting; case studies; and custom data designed to serve the industry. A DEEP DIVE LIBRARY stocked with intelligence on fan data, SUBSCRIBE TO BILLBOARD PRO FOR song catalog sales, TV synchs, Africa’s burgeoning music ACCESS TO NEW REPORTS business and the gaming industry’s embrace of artists. AND THE ARCHIVE ON SALE: AUG. 28, 2021 40 UNDER 40 On August 28th, Billboard will publish its annual 40 CONTACTS : Under 40 Issue, celebrating the next generation of leaders in the music industry. This issue will profile Joe Maimone | 201.301.5933 40 power players who are making their mark in music, [email protected] touring and live entertainment. Lee Ann Photoglo | 615.376.7931 These progressive young leaders’ innovation and [email protected] creativity will continue to create excitement in the music business. Cynthia Mellow | 615.352,0265 Advertise in this issue to reach the music industry’s [email protected] most influential and affluent - from the young disrupters to the seasoned veterans - who paved Marcia Olival | 786.586.4901 the way. [email protected] ON SALE : 8/28 | +447843437176 Issue Close: 8/18 Ryan O’Donnell Materials Due: 8/19 [email protected] Page 3 of 19 IN BRIEF create a hit. And both Normani and Cardi’s ally exciting performers. While she’s doing ing thing to be able to work with your idols. fans have been incredible. Songs like these that, she’s reaching people who previously S10 launched a new publishing wing don’t happen because of one decision, it’s may not have known who she was. This this year. Why now, and what advantages putting the entire team on one path, every- means that we’ve been able to create a situ- does that provide for your company? one working in unison, that creates this kind ation where I can call John Ivey at iHeart S10 is a full-service creative entertain- of cultural moment. or Scott Greenstein and Alex Tear at ment company and launching a publishing “Wild Side” was also helped in its first SiriusXM or Eric Bradley 97.1 L.A./B96 division has just allowed us to create more. week by its music video, which received Chicago and they all jump on the record. We built a really gorgeous studio for our wide acclaim and high praise. What did We’re working this single now at Urban, at writers, a place that’s now become a song- you do to maximize the video’s impact? Rhythmic and at Top 40 at the same time. writing hub, somewhere artists actually like Most of the meaningful decisions that That’s what aligning with other great artists to hang out. Publishing is a long-term play led to the success of the video prior to its does. for me; we’re in it for the long haul. I guess release included securing the budget along- “Wild Side” is also Normani’s first the advantage is that we get to bring in some side Normani — that’s necessary to create a single in more than a year. Why the break of today’s most exciting songwriters and work of this kind. Then, it was making sure — and how do you use that scarcity to support their work, while also building real we had an incredibly strong visual — and your advantage? catalog for the company. obviously Tanu Muino and Sean Bank- If scarcity helps, that’s great. But that’s head completely understood Normani’s not necessarily what we were trying to do vision. From there, it was about making sure — we’re focused on creating great music. Reservoir Media that all our partners had the tools they need- Normani has a very strong vision and it’s ed to support our efforts. And, of course, the worth waiting for the right thing, rather Stock Stumbles livestream with Normani and Cardi helped than rushing the wrong thing. Certainly, the kick the whole thing off and bring those two pandemic forced us to make some changes on First Day of audiences together. to the timeline, but mostly it was about Almost all of Normani’s singles to date being patient, staying focused and allowing Trading have included a feature. How does that Normani to do Normani and create. help boost a song, and benefit her career? It’s been three years since you’ve BY GLENN PEOPLES Cardi wasn’t really a “feature” for Nor- partnered with Roc Nation. What has the mani, they legitimately love each other and association allowed you to do? eservoir Media shares slipped they enjoy being able to work together. In Aligning with Jay [Brown] and JAY- 4.9% on Thursday (July 29), the a more general sense, creating these hit Z and Desiree [Perez] has opened so many publishing music rights com- singles with other great artists is really doors for me as an executive, they’re won- pany’s first day of trading on the about Normani exploring her sound, build- derful partners. And Jay Brown has taught RNasdaq stock exchange, opening at $9.49 ing her audience and aligning with other re- me so much. It’s a really unusual and excit- and closing at $9.03. AUTHORITATIVE INTELLIGENCE. DELIVERED DIGITALLY. CLICK HERE FOR FREE DELIVERY DIGITAL NEWSLETTERS 2 0 2 1 PHOTO FINISH RECORDS 15TH ANNIVERSARY Photo Finish Records is an independent record label CONTACTS boasting a diverse roster including Alternative Rock, Indie Pop, Electro Pop, and Hip Hop that has amassed billions of Joe Maimone 201.301.5933 | [email protected] streams and over 40 million tracks sold. Lee Ann Photoglo The New York City-based label was created and founded 615.376.7931 | [email protected] by Matt Galle and 2021 will celebrate its fifteenth year of success. As the label grew and developed, Matt brought in Cynthia Mellow his business partner Mike Marquis to co-run the label with 615.352,0265 | [email protected] him. Marcia Olival 786.586.4901 | [email protected] Photo Finish has forged a well-deserved reputation for developing and breaking an eclectic roster of artists Ryan O’Donnell including 3OH!3, SHAED, The Maine, Marian Hill, Mister- +447843437176 | [email protected] Wives, ROZES, The Mowgli's, and new signings Ross Copperman, CAL, Elliot Lee, Lakeview, guardin, and joan. Photo Finish Records is distributed through Virgin Music Artist & Label Services. The team along with Matt and Mike includes Drew Kaklamanos, Gerardo Cueva, Michael Collin, Taylor Flynn, and Shane Friedman. ISSUE DATE 8/28 | AD CLOSE 8/18 | MATERIALS DUE 8/19 BILLBOARD COUNTRY UPDATE APRIL 13, 2020 | PAGE Page 4 5OF of 1919 ON THE CHARTS JIM ASKER [email protected] IN BRIEF SamHunt’s Southside Rules Top Country Reservoir’sAlbu publicms; listing Brett follows a merger Young songs released ‘Catc since 2000,h’-es includes Fifthshares according Airplay to MRC Data (up 74.5% compared with Roth CH Acquisition II Co, a special of Post Malone’s “Rockstar,” Childish Gam- to the previous week: 653,000).
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