Innocent Good All Round Report 2019
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2019 edition innocent drinks the good times innocent is bottling up some goodness drinks people and culture growth company sustainability giving back spills all B Corp nutrition We’re on a mission to become good all round and this newspaper shares our progress in 2019. Cont pg 2 good stuff stuff we’re stuff for you Much like our drinks, we’re making better Good stuff you can stuffing this newspaper full There are always things we can do to get involved. of good stuff. do better. So we've put that in too. 2 introduction B Corp finance sustainability nutrition giving back people and culture people and the planet, and setting a a little note from our chief squeezer more balanced measure of business success. contents has brought rapid change to both businesses and individuals. Our purpose, As part of the B Corp movement, we vision and values now seem more relevant commit to transparent and measurable 3 B Corp than ever and it has increased our social and environmental performance. determination to grow our business in a This brings rigour to our business, responsible and sustainable way. This supports our purpose, and shows that 6 finance report details what we are doing to continue being good all round is not only the to make balanced progress across all right thing to do, but the smart thing to aspects of our business, and how we’re do. Which our continued growth around 9 sustainability getting on. the world hopefully shows. As a B Corp we can shout much louder together 9 recycling activists We’re not perfect by any means. We make about the change we want to see, and mistakes, reflect on our experiences and try learn from and find inspiration in each 13 climate changers again. But we are driven by our belief that other too. everything we make should do good, as 18 farming champions well as taste good. In November 2019, we made the Creating a fairer and more sustainable accelerated commitment to be carbon world is a challenge. Not only do we all Many other businesses are on the same neutral by 2030. As part of that journey 24 nutrition need to play a part individually, but journey. As technology and innovation we are making a significant investment businesses need to make brave and unlocks new ways of doing things, we look to build the world’s most sustainable 24 our promises bold commitments to lead the agenda. to get better. For us, continuous blending and bottling site. This will As Barack Obama noted “we are the first improvement is what it’s all about. Not just challenge like-minded partners to think 29 the big grow generation to feel the effect of climate for us, but for everyone. So as well as outside the box and help us transform change and the last generation who can reporting on our progress and indicating the current manufacturing process for do something about it”. That’s a pretty our direction of travel, we are happy to the better. It will be a real game giving back compelling call to action. share what has worked and what hasn’t. So changer for our industry and is just one 30 we can make progress together. in a long line of sustainability 30 volunteering At innocent, we have a purpose ‘to commitments. Many of which are make natural, delicious food and drink We’ve grown a lot since our business began detailed in this report. 32 regional that helps people live well and die old’. It in 1999. But we still recognise that on our defines who we are and what we do. own we can only do so much. That’s why in This is our first ‘good all round’ report. 34 the innocent foundation Creating healthy products in a 2018 we joined the B Corp movement, a I hope you find our approach responsible and sustainable way needs growing number of companies across 150 interesting. And if we help in some way a number of critical elements to be industries in over 70 countries. This to inspire wider change, we’ll consider it 37 people and culture delivered successfully. This is what we movement has one unifying purpose – a job well done. call ‘becoming good all round’. While not demonstrating that business can be a force 37 our people part of 2019 activity, it feels appropriate for good. This is done by considering the to mention the Covid-19 pandemic which impact of business decisions on both – Douglas Lamont, CEO 41 our offices A 3 introduction B Corp finance sustainability nutrition giving back people and culture B Corp to B, or not to B, that is the question In 2019, for the first time ever, we put meeting our B Corp ambitions onto our company scorecard. For anyone who doesn’t know, our This means that at the end of the year, scorecard is the way we measure how our company performance and we’re doing as a business. Each year, everyone’s bonus depends on us we’re meeting extra high standards of we set targets on our revenue, meeting our B Corp targets as well as social and environmental margins, profits, market share, our financial targets. So the whole performance, accountability and customer service and employee company can get on board with our B transparency. We joined the B Corp engagement. And now we’ve added Corp ambitions and feel like they have movement with a score of 92.5, and our B Corp score ambitions too. a part to play in helping us reach them. have challenged ourselves to be at 100+ points by 2023 as our global business keeps on growing. To us, being a B Corp is more than just how to help: Do Nation* getting a (very nice) certificate. We A note from Henry Gounot, know that we have a duty to step Early in 2019, we joined other B our French B Corp forward and prove that our business Corps for a competition to see who Ambassador and Head of can act responsibly. Not with the could pledge the most individual FBII Finance and Operations. narrow mindset of profit above all else, actions to reduce their carbon but with a genuine commitment to all footprint with the Do Nation (spoiler We’ve always tried to do business the of the people who work here, the alert: we didn’t win). right way and are prouder than we’ve people who drink our drinks, and the ever been of what we stand for. In planet upon which we live and do Since our first campaign with the Do 2018, we decided to become a B Corp. business. We’re serious about making Nation in 2015, we’ve run three more pledges to reduce their emissions, That meant joining a growing group of sure purpose is at the core of campaigns to get people across all which adds up to 159,115 kg of carbon businesses from around the world, everything we do and inspiring other innocent offices to reduce their saved every year. You can find out who, like us, believe in doing business businesses to do the same. In fact, in individual carbon footprints. We love more about how the Do Nation can differently. 2019 we spoke to 20 aspiring B Corps how easy the Do Nation makes it to help you reduce your footprint here: to share what we’ve learnt and take simple actions and calculate Becoming a B Corp means having encourage them to join us. This section your carbon reduction. Across all www.wearedonation.com every part of your business looked at is where you can learn all about how three campaigns, people from through a microscope, to make sure we got on in 2019. innocent have made over 3,000 *also a B Corp 4 introduction B Corp finance sustainability nutrition giving back people and culture Here’s how we did score wise: a good point Our score in 2018* Our 2019 draft score worth making 14.6 Governance to increase our score, we’re only just We’ve set ourselves the 15.1 ambitious target of meeting getting started. We know that the B 100 points on our B Impact Impact Assessment (BIA) is made to be difficult. It will be a challenge to maintain Assessment by 2023 across this score as our business grows and we 19.9 our whole business. build our very own blender. Whatever Environment happens, we’re looking forward to 23.2 We set ourselves a goal to reach 97 points sharing the ups and downs of our in 2019. But, B Lab (the people who decide journey to reach 100+ points by 2023. whether companies meet B Corp requirements) only complete audits and There were lots of different things that we 22.7 official assessments every 3 years. That changed to improve our score in 2019. Workers means our next official B Corp audit will Things like expanding our mental health 25.3 take place in 2021. Until then, we're going training across all our offices, tracking to measure how we're getting on every our supplier greenhouse gas year to make sure we're on track to hit emissions and setting targets to better 100+ points by 2023 across our global 35.1 monitor our volunteering programme. Community business. The countdown begins. You can read more about these areas 34.2 and more in this paper. We’re proud to announce that in 2019 we actually got to a score of 100.5.