17th leadingThe juice world’s event annual

Pre-Conference Masterclass The world’s No.1 forum for capitalising on the latest product trends, analysing raw material 15 October 2012 Led by outlooks and doing business How to Increase the Success of Your 15–18 October, 2012, Fira Palace Hotel, Barcelona Next Juice Product Launch in Nutrition, Health and Wellness Guest Speakers Include:

Post-conference Workshop Hans Roelofs Vincent Prolongeau CEO, Refresco Senior Vice President 18 October 2012 Fruit & Veggie Global Half Day Netherlands Unlocking Juice Nutrition Group Potential through Led by PepsiCo, USA Innovative Kadir Gunduz Mark Rampolla, CEO Packaging Ideas CEO & President ZICO Beverages LLC Aujan, UAE USA Post-conference Workshop Christian Lohbauer OVER 18 October 2012 Half Day President 50 Improving CitrusBR, Brazil SPEAKERS! Stakeholder Communication by Unlocking the Potential of Social Media What can you expect from World Juice 2012? • Increased focus on vital juice raw material growth forecasts NEW! World Juice Awards • Increased focus on opportunities in growth markets NEW! FREE FOR ALL around the world 16 October 2012 DELEGATES Always fun, this year’s event provides • Increased focus on new product innovations and trends NEW! you with the opportunity to network for juices with senior juice personnel whilst celebrating the achievements of • Increased focus on technical issues in juice reformulation NEW! industry peers. and juice safety

Organised by: Main Sponsor: Associate Sponsor: Exhibition Sponsor: Networking Break Sponsor: Lunch Sponsor: Supported by:

BIOTECON Diagnostics GmbH Hermannswerder Haus 17 14473 Potsdam - Deutschland Tel: +49 331 2300-200 Fax: +49 331 2300-299

Register online at www.worldjuice.com Booking Hotline +44 (0)20 3377 3658 Visit us

Gat Foods Proven on the shelf! A global, vertically integrated company with 70 years of experience in beverage ingredients. Gat Foods puts at your disposal its range of proven bases, emulsions, commodities and food service products that increase the value of your business.

Vertically Integrated Customized to meet your Needs Proven on the shelf Gat Foods’ expertise is the result of At Gat Foods we are attentive to market Our innovative industrial products are our unique vertical structure – starting trends and local preferences that are being used by bottlers worldwide in a from fruit cultivation and processing, blended into high quality products. variety of beverage categories. through product development and Our tailor made products meet the compounding to marketing. needs of each of our customers.

Proven on the shelf www.gatfoods.com FN World Juice Programme 2012

Visit us CONTENTS World Juice 2012 Challenges and speakers 4 World Juice agenda at a glance 13 opportunities Agenda Day 1 14-15 Both will feature in Barcelona this year Agenda Day 2 16-17 Every year brings new chal- effort to help communicate the At the same time new products Pre-Conference lenges for juice companies, and positives of juice to the market and new market actors are pushing Masterclass 18 the months since we last met in once again. This opportunity fea- the industry forward. Regions such Madrid have proved no excep- tures heavily throughout this year’s as Africa and south-east Asia are Post-Conference tion to this rule. But thankfully agenda. offering opportunities to the the many fundamental attrac- The growth in fruit and concen- industry as well as bringing new Seminars 19 tions of fruit juice – natural trate use within encroaching sectors innovations with them. Companies health, great colour and great such as carbonated soft drinks and are investing in these areas with a Sponsorship taste – do not change, and these dairy has led to concerns that the view to setting up supply networks all bring opportunities to grow. market share of juices and nectars which will sustain future growth opportunities 20 As a sector, the juice industry will diminish – especially as tight for everyone in the chain. has shown itself to be proactive raw material supply keeps prices FOODNEWS World Juice World Juice Awards 21 and innovative, with the ability firm. But of course for processors 2012 is the perfect place for you to to turn any issue into an and some packers – depending on assess what all this means for your opportunity. their positioning – every drop of business and to hear the thoughts Registration form 23 FOODNEWS World Juice juice sold to consumers adds to the of leaders in the industry who share 2012 will examine the biggest top line, in whichever product it their experiences of tackling these Networking challenges and more importantly, comes. The fact that juice is always challenges first-hand. I am opportunities 24 give you an insight into the oppor- a selling point demonstrates that confident that our expanded tunities for you to expand your with the continued innovation in programme will give you the business. How can a challenge NPD, the juice industry can find insights you need to continue to Awards nomination become an opportunity? What new consumption opportunities. succeed. form 26 challenges are the biggest and how Of course the industry faces I am looking forward to this can we find positives within them? other challenges; some new, some year’s conference very much, and I Carbendazim has been one of old. Raw material supply is a know I am not the only person who

17th leadingThe juice world’s event the standout problems this year. perennial issue. For juice buyers loves to visit Barcelona! I look annual Despite restricting orange trade, it and traders, this makes getting the forward to speaking with you there. also helped critics to question the latest news more important than Gat Foods healthiness of juice. But at the ever. Where better to talk to suppli- Liam Bowden same time it unearthed the need for ers face-to-face than at World Juice Conference Pre-Conference Masterclass The world’s No.1 forum for capitalising on the latest product trends, analysing raw material 15 October 2012 Led by outlooks and doing business How to Increase the industry to make a concerted Foodnews World Juice? Manager the Success of Your 15–18 October, 2012, Fira Palace Hotel, Barcelona Next Juice Product Launch in Nutrition, Health and Wellness Guest Speakers Include:

Post-conference Workshop Hans Roelofs Vincent Prolongeau CEO, Refresco Senior Vice President 18 October 2012 Fruit & Veggie Global Half Day Netherlands Unlocking Juice Nutrition Group Potential through Led by PepsiCo, USA ADVERTISERS' INDEX Goodpack 8 Flagfood 22 Innovative Kadir Gunduz Mark Rampolla, CEO Packaging Ideas CEO & President ZICO Beverages LLC Proven on the shelf! Aujan, UAE USA Post-conference Workshop Christian Lohbauer 18 October 2012 President OVER 50 A global, vertically integrated company with 70 years of experience in beverage ingredients. Half Day Gat Foods 2 Kuiburi 9 Trisun 24 Improving CitrusBR, Brazil SPEAKERS! Stakeholder Communication by Unlocking the Potential of Social Media What can you expect from World Juice 2012? Gat Foods puts at your disposal its range of proven bases, emulsions, commodities and food service • Increased focus on vital juice raw material growth forecasts NEW! World Juice Awards • Increased focus on opportunities in growth markets Gan Shmuel Group 5 Unipektin 10 Citrofrut 25 NEW! FREE FOR ALL around the world 16 October 2012 DELEGATES Always fun, this year’s event provides • Increased focus on new product innovations and trends NEW! products that increase the value of your business. you with the opportunity to network for juices with senior juice personnel whilst celebrating the achievements of • Increased focus on technical issues in juice reformulation NEW! industry peers. and juice safety SVZ 6 Rhodes Food Group 11 Citrusvil 27 Organised by: Main Sponsor: Associate Sponsor: Exhibition Sponsor: Networking Break Sponsor: Lunch Sponsor: Supported by:

BIOTECON Diagnostics GmbH Hermannswerder Haus 17 14473 Potsdam - Deutschland Tel: +49 331 2300-200 Fax: +49 331 2300-299

Register online at www.worldjuice.com Booking Hotline +44 (0)20 3377 3658 Levy Group International 7 Bayernwald 21 Empresas Carozzi 28

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Vertically Integrated Customized to meet your Needs Proven on the shelf World Juice Conference Manager: Liam Bowden ISSN 0951-130X. Registered Trade Mark: FOODNEWS®. Informa Plc. Gat Foods’ expertise is the result of At Gat Foods we are attentive to market Our innovative industrial products are Managing Director: Philip Smith our unique vertical structure – starting trends and local preferences that are being used by bottlers worldwide in a Ad­vertising in FOODNEWS and Advertising Manager: Sunny Patel Tel: +44 (0) 20 7017 4153 Fax +44 (0) 20 7017 7594 Email: [email protected] its supplements is accepted on from fruit cultivation and processing, blended into high quality products. variety of beverage categories. condition that the advertiser will through product development and Our tailor made products meet the General Enquiries: Email: [email protected] Tel: +44 (0)20 7017 5540 or (US) Toll Free: +1 800 997 3892 indemnify the company from any claims or actions arising from the compounding to marketing. needs of each of our customers. Online Access: Email: [email protected] Tel: +44 (0)20 7017 4161 appearance of an advertisement.­

Proven on the shelf © Informa UK Ltd 2012 - FOODNEWS® July 2012 www.agra-net.com 3 www.gatfoods.com FN World Juice Programme 2012 World Juice 2012 speakers Who's who at the event

Kees Cools, Executive industry, Ademerval started working for PepsiCo in Pfanner Getränke GmbH, first as Director of DöhlerGroup, pursued an executive France in 1997, spent eight years in Managing Director of their Czech studied Business career in companies different marketing and commercial subsidiary and then as Regional Administration before including Danone and positions and five years as the Sales Manager for Austria, Czech starting his career in a Tetra Pak. General Manager of PepsiCo Republic and Hungary. Since 1998 Dutch fruit juice France. PepsiCo France has a large he has been Managing Director of concentrate company Mark Rampolla is the number of global food and Hermann Pfanner Getränke GmbH, that pioneered the market Founder and beverage brands, such with the main responsibilities for as Europe’s first blender CEO of ZICO as Frito-Lay, Benenuts, marketing and sales in Germany, to sell standardised Kees Cools Beverages, Quaker Oats, Lipton Austria, Czech Republic, Slovakia concentrated fruit juices. the pioneer of Tea, Pepsi and and the Benelux countries. This gave him access to the fast- the hot coconut water Tropicana. The PepsiCo growing European beverage category. Launched in France David Berryman is the industry. During the last 35 years, 2004, ZICO has become marketing CEO of David Berryman Kees has primarily operated at the replenishment unit has Limited (DBL). He executive levels in the international beverage of choice Mark Rampolla been ranked started his career as a ingredients business for juice and among yogis, athletes and for three research biologist in the other beverages. Working for celebrities alike and has grown consecutive years as the pharmaceutical industry. DöhlerGroup with an integrated 150% per year. Mark and ZICO “No. 1 Great Place To His work has taken him approach has further enhanced his have been featured in The Wall Street Work” and as the on many varied projects particular knowledge of the global Journal, Fast Company, Bloomberg, “Fastest Growing” Fast around the world. DBL food and beverage markets. As an CNBC, Business Week, and other Moving Consumer David Berryman was started 20 years ago executive director of the media. In 2009 The Coca-Cola Goods (FMCG) as a fruit juice supplier DöhlerGroup, he is responsible for Company purchased a minority company in 2011. Recently, he and distributor and in 1997 set up the company’s newly founded stake in ZICO, and in 2010 Mark was president of the Association of the first blending factory in the business unit, Juices & Fruits, which was named Innovator of the Year by Entreprises & Progrés and the UK. The company is now the requires close and frequent contact BevNet. Mark was a Peace Corps President of UNIJUS, a French leading innovator of juice with key people in the beverage volunteer in Central America and juice association, from 2009-2011. beverages in the UK, supplying world, involving raw material managed a number of businesses for Before joining PepsiCo France, he sophisticated, cutting edge, producers, beverage packers and International Paper in Latin America. worked in marketing and sales at exciting yet practical juice blends consumer and retail marketing He graduated from Marquette Merlin Gerin in Colombia, and and soft drink bases to the global specialists. Since 2005, Kees Cools University and has an MBA and Henkel and McCain. Vincent market. has been a member of the IFU Masters of Environmental graduated from EMLYON executive committee. Management from Duke University. Business School in France with a Ebru Akdag holds an MSc in Mark, his wife Maura, and their degree in international business. Engineering Management at the Ademerval Garcia is daughters Ciara and Industrial Engineering Department Brazilian born and was Alexis, reside in Redondo Hans Lanzinger, and a BSc in Food president of the Brazilian Beach, CA. Managing Director, Engineering at The Association of Citrus Herman Pfanner Middle East Technical Exporters – Abecitrus – Vincent Prolongeau is Getränke GmbH, was University (METU). She from its foundation in senior vice president, born in 1965 and is started her career at 1988, until 2008, when Fruits & Vegetables, married with two Turkish Fruit Juice he joined The Coca-Cola Global Nutrition Group, daughters. After Industry Association Company as General at PepsiCo. graduating (MEYED) in the position Manager of G2G Trading Since August from the of secretary general in Ademerval Garcia GmbH, based in 2011, University 2006 and still has the Switzerland. Ademerval went to law Vincent has led the of Hans Lanzinger same position. Ebru is a school and has an MS and PhD in strategy and innovation Innsbruck member of the Fruit and law from São Paulo University. He for the Fruit & Vegetable in 1990, he joined GRT Vegetable Expertise Subgroup of has also a degree in Marketing from business, which is one Robol & Co before International Food Codex the Catholic University of Rio de of the four main becoming Brand Commission of Turkey. She has Janeiro and was a fellow student at corridors within the Manager, Oral Care for been responsible for the preparation The Stockholm School of Global Nutrition Group Unilever Austria. In of the Good Hygiene Practices Economics. Before joining the citrus at PepsiCo. Vincent Vincent Prolongeau 1994 he joined Herman Guide for the Turkish Juice

4 www.agra-net.com © Informa UK Ltd 2012 - FOODNEWS® July 2012 The fruits of your success begin with cost effectiveness

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Industry under the EU European Fruit Juice Research Institute, Chinese Academy company, Gunduz then served in a Twinning Project of Association (AIJN). of Agricultural Sciences and range of senior positions with 'Restructuring and She is a member of the Southwest University, Executive CCHBC in Russia, including Strengthening of the Public Relations and Member and Vice Secretary of Regional Director for South Food Safety and Control Membership Chinese Society of Citriculture, Russia and Regional Director for System in Turkey'. In Commission of IFU Vice Chairman of the Fruit and Central Russia. A graduate of addition she was and Communication / Vegetable Juices Branch, Member Istanbul University, Gunduz is assigned to revision of Statistics Working of the Technology and Standard based in Dubai, United Arab some of the nectars’ Group & Technical Committee of China Beverage Emirates.

standards in Turkish Ebru Akdag Committee of AIJN. Industry Association, Specialist Standard Institution Ebru Akdag has been funded by the State Council. He Mark Wallace (TSE). Ebru is a member of the named as World Juice Day has been engaging in research on is British and Beverage Industry Assembly of Ambassador by IFU Board and fruit nutrition and processing he has been The Union of Chambers and dedicated herself to the technology over 30 years. with the Coca- Commodity Exchanges of Turkey, dissemination of this initiative to Cola Company representing the Turkish juice the world, for the sake of the Kadir Gunduz serves as President for over eight industry. She also represents the global juice industry. and Chief Executive Officer of years – industry in The Processed Fruit Aujan Industries, the largest currently as and the Vegetable Mr Wu Houjiu is the privately-owned, independent soft Marketing Mark Wallace Exporter’s Council of Vice Director of the drink company in the Middle East. Director for The Turkish Exporter’s National Research A veteran of the beverage industry, Juices for Northern Europe and Assembly. She Center for Citrus with more than two decades of Nordics, and previously as represents the Turkish Engineering Technology, experience in the sector, Gunduz Commercial Director for GB&I. Juice Industry and Director of National R & oversees the operations of Aujan Prior to working for The Coca- MEYED in the D Center for Citrus Industries in more than 50 Cola Company, Mark had a number International Federation Processing Technology, countries worldwide. Prior to of sales and marketing roles for of Fruit Juice Producers Professor and Senior joining Aujan Industries in brands including Mumm and (IFU), as well as in the Wu Houjiu Researcher of the Citrus January 2010, Perrier-Jouet champagnes, Holsten Gunduz served Pils lager and 3M. Mark studied at in several senior Oxford Brookes University in the positions within UK, securing a 1st class (Hons) the Coca-Cola degree in Business Studies. bottling system in various James Ajaka is one of the Nudie Kadir Gunduz countries. His originals. Nudie sold its first drink last position before joining Aujan in Waverly, Sydney on 8 January, Industries was as Asia Division 2003. In the eight years since, Director for Coca-Cola SABCO, Nudie has grown to a national Searching for year-round deliveries of an Anchor Bottler, where he was operation behind a brand that has high quality fruit & vegetable ingredients? responsible for managing the focused on engaging and company’s businesses delighting consumers Then look no further! in five Asian nations, on a personal level while overseeing seven through unconventional • Purees & concentrated purees bottling plants and marketing. Today, Nudie

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• Compounds Earlier, Gunduz held a influential brand in the range of management Asia Pacific and can be positions within the found in over 5 000 Coca-Cola bottling stores nationally and system and worked for also in Woolworths, several anchor bottlers James Ajaka Coles, McDonalds and including Coca-Cola Gloria Jeans. James has SABCO, where he worked as a Bachelor of Business with a Country Manager for Tanzania, double major in marketing and south-east Asia Region Director international business. James also and Director of the company’s completed an MBA at the Asia division. Gunduz began his Australian Graduate School of professional career at the Efes Management in 2009. Beverage Group in his native Turkey, before joining Coca-Cola Cheryl Walker graduated from Bottlers of Turkey, where he Bradford University in 1982. served for a decade, rising to the Since then she has worked in the SVZ International B.V. - Tel: +31 (0)76 5049 494 post of Regional General Manager. food industry as an analytical Fax: +31 (0)76 5049 400 - [email protected] - www.svz.com Following his tenure at that chemist, first with Argyll Foods

2007 SVZ6 Adv_Foodnews_88x125.inddwww.agra-net.com 1 30-05-12 16:58 © Informa UK Ltd 2012 - FOODNEWS® July 2012 We sell only top quality raw materials to the European fruit juice industry, We have audited and chosen the most from friendly and reliable producers reliable suppliers of fruit juices and purees to friendly and reliable customers from AFRICA, ARGENTINA, BRAZIL, CANADA, CHINA, COSTA RICA, ECUADOR, FLORIDA, GERMANY, GREECE, INDIA, INDONESIA, ISRAEL, ITALY, KENYA, MEXICO, PAKISTAN, PHILIPPINES, SPAIN, THAILAND, TURKEY ... for their quality products and reliability

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followed by a short necessary, agreeing Informa business, examines how Task Force that wrote the first diversion into analysing methods of analysis with the consumer trends landscape is Algerian Code of corporate gover- materials at Cookson suppliers – also forms changing. He specialises in nance. www.algeriacorporategov- Research, looking at part of her remit. Recent consumer insight and innovation ernance.org packaging and polymers. research projects have tracking to identify key future She then moved back to included looking into the product opportunities and how Ilya Serov the food industry at use of sensors manufacturers and assumed his Tetley where she was for inline and retailers can best current position involved in the analysis at line harness them. As a as Category of tea and coffee. From Cheryl Walker measurement senior analyst, he works GM Juice there she joined Britvic and colour with some of the key PepsiCo Russia and has been with them for the last measurement for players across the in March 2011. 15 years. She is currently the compounds used in soft consumer packaged In this role he is Analytical Development drinks and the issues goods spectrum, Ilya Serov responsible for Technologist. This role means she associated with using helping them with their the integrated is primarily involved in the natural colours in our strategic business needs Juice Portfolio and ensuring the David Bird development of analytical products. in the areas of packaging right liaison with the company’s methods and monitoring analytical and social media. Aside from Commercial Teams. Ilya’s work on performance at production sites. David Bird has nine years watching Arsenal FC, a round of the creation of an integrated She is responsible for developing experience in consumer and golf is one of his favourite portfolio was world class and has methodologies for analysing new market insight working for a pastimes. For the latest retail news been the foundation of the ingredients for use in production, number market research on Twitter: @VerdictRetail integrated portfolio management working with development teams companies and trade associations policy. Prior to this role, from 2009 on new product development at in the consumer packaged goods Slim Othmani joined NCA- to 2011 Ilya served as Commercial factory trials as well as during the space. Over the years his expert Rouiba Juice in 1999. NCA- Director for Lebedyansky. From product development process. market commentary has featured Rouiba Juice is a business owned 2008 to 2009 he was Marketing The checking and signing off the in the Wall Street Journal, the by his family and on June 2010 he Director for Lebedyansky. Ilya analytical specifications for new Daily Telegraph, and the BBC was appointed as joined PepsiCo in 2008 raw materials – and, where World News. Datamonitor, an Chairman of the com- as a part of the pany. Prior to his return Lebedyansky to Algeria in 1991, he management team that acted as regional sales he had joined in 2006. manager for North Previously, he worked Africa in a Canadian for leading Russian technology venture, companies such as based in Montreal. From United Bakers (leading

1991 to 1999, he was Slim Othmani cereals producer, operation manager in acquired by Kellogg's), Fruital-Coca-Cola, a business also Sportmaster (#1 sports retail chain) owned by his family and shared and PIT Breweries (a local brewery today with Equatorial Bottling acquired by Heineken). Ilya holds a Company. He is vice president and degree from the Russian State member of the board of Afia University for Trade and Economics. Algeria, an investment made by the He loves travelling, sport-hunting Saudi Savola Group. In Algeria, he shooting and Karaoke. is also a member of the board of Petroser, Selectair, Lapal pro, and Javier Artiach is a director for the Discovery Algeria. He holds a regions of Iberia and Latin degree in computer engineering America, and a member of the from the University of Mathematics executive board. He joined and Computer Sciences in Tunis, Canadean in 1988 as a consultant and an executive MBA from the for Spain and Portugal. In 1993, Mediterranean School of Canadean opened a branch in BGusiness in Tunis. He Spain and he took the is founder and vice position of General president of the first Manager. Since then, Algerian Think Tank and after a consolidated CARE, and member of position of Canadean in FCE (Forum des Chefs the Iberian Peninsula, d’entreprises). He is the Javier took the respon- co-founder of the sibility of Director Algerian drink produc- Iberia and Latin ers association (APAB). America. Javier oper- He headed the Algerian Javier Artiach ates in Mexico, Chile,

8 www.agra-net.com © Informa UK Ltd 2012 - FOODNEWS® July 2012 FN World Juice Programme 2012

Argentina, Brazil, Venezuela and caps in Iberia, working closely supplements, analyses of active physiopathology, Biochemistry Colombia, Peru, Honduras and with the financial institutions substances). He became the head engineers, Agro-food engineers, Guatemala as well as 25 and companies in Iberia. Drinks of R&D department of Physcience, Master’s degree in Law and in Caribbean countries and is plan- and food business has always then the N°2 of the Food Nutrition and Health, Dieticians…). ning the addition of Uruguay, been Javier’s passion. supplement French market, where Ecuador and Bolivia. he organised the formulation and the Davide Sarasini, born in 1970, is Nowadays Javier Cédric Bourges has a development of new products and graduate in economics at belongs to the PhD in Pharmacy, he their market entry worldwide, also University of Parma in 1994 and Canadean board of has also done post- shouldering the regulatory postgraduate in international trade directors. Since 1998 graduate studies in responsibility which enabled him to business and started his career in Javier has been on the Pharmaceuticals and an master the regulatory issues in the commercial department for board of directors in a MBA. After having numerous countries, the necessary food and beverage industry Spanish Food Company worked in a regulatory adaptations and the mutual supplying machines and complete Indústrias Alimentárias consultancy in the field recognition strategies. In January lines. With strong knowledge of de Navarra (IAN) as of health products, he 2006, he created the consultancy the equipments manufacturing the President, assisting Cédric Bourges was involved in the Nutraveris and surrounded himself business, international sales and with responsibilities in development of new with numerous experts, experienced marketing management in the company management and botanical extracts for BERKEM, executives coming from industry industrial engineering, processing strategy. In June 2010, Javier now NAT ‘life in Naturex, being mastering various and and packaging automation, having became a board member of the inventor of various reference complementary know- successfully managed Papelera Zicuñaga, the main patents: Lifenol, Svetol, Cyracos. how (formulation, projects worldwide for Industrial company from the Then he joined the German group manufacturing processes, the Agro Business Iberpapel group, which is an Martin Bauer (Finzelberg, clinical studies, research, Industry acquiring a integrated paper and pulp group Plantextrakt, Noveal,…) where he preparation of European vast international operating through three divisions: completed his knowledge of files, regulatory experience especially in Forestry, Industrial and numerous markets (Pharmaceutical, affairs…), of narrowly fruit transformation. Commercial. He is also a board Agro-food, Cosmetic, specialised and From 2009 he has been member of a financial company Nutraceutical) and processes synergetic training Sales Director of CFT looking after investment in small (Manufacturing of food (Pharmacist, Doctor in David Sarasini Processing spa, world

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leader group with turnover of from 2002 to 2005. a Ph.D. in Agricultural Achievement Award from the more than EUR150 million During 2005 he served Economics, 1977. He Southern Agricultural Economics operating in the two famous food as Deputy Secretary of joined the University of Association in 2006 and is a and beverage brands Manzini and International Relations Florida faculty in 1977 member of the Academy of Rossi & Catelli for processing of the Municipality of and was promoted to Teaching Scholars at the equipment and Comaco, Sima and São Paulo. From full professor in 1987. University of Florida. SBC brands for packaging and February 2006 to March He served as Chair of beverage equipment, offering 2009 he was the the department from Hans Roelofs, a Dutch national, complete turn key projects from Executive Director of 2002-08. His research has been Chief Executive Officer the receiving of raw materials to a the Brazilian Poultry programme deals with of Refresco since 2007. Before Thomas Spreen final packaging for different kinds Producers and Exporters the application of joining Refresco, a leading of for food and beverage products. Association – ABEF, and since mathematical models to problems European bottler of soft drinks and April 2009 is the executive in agriculture. He has worked fruit juices, he was Chief Executive Christian Lohbauer president of the primarily on horticultural Officer of private label meat was born in January Brazilian Association products, including producer and processor 1967. He holds an MSc of Citrus Exporters citrus since 1992. He Dumeco/Vion. Mr. and a PhD in Political – CitrusBR. has served as a Roelofs started his Science from the consultant to the Food career at Nutreco taking University of São Paulo, Thomas H. Spreen is and Agriculture him to the US, Spain, Brazil. From 1995 to Professor Emeritus Organization. He has the Netherlands, and 1997 he studied at the from the Food and been a frequent France and rising to

University of Bonn, Christian Lohbauer Resource Economics presenter at citrus and Managing Director of Germany, on a Department at the fruit juice related the company’s Agri- Hans Roelofs scholarship from the Konrad University of Florida. He received conferences at venues Food Business. Roelofs Adenauer Foundation. He was his educational background from across Florida, the US, and the holds a Masters degree in Animal International Relations Manager Purdue University with a BSc in world. He is the author/co-author Science & Agriculture Economics of the Federation of Industries of Mathematics (highest honours), of over 300 scientific publications. from Wageningen University, the the State of São Paulo (FIESP) 1973; MSc in Statistics, 1974; and He received a Lifetime Netherlands.

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Alexandra Heinermann studied Antonio Dominguez studied and continued as a commercial old. After he graduated he became law at the University of Mainz, commercial engineering in director for a new juice factory involved in the family agro Germany and holds also a masters Santiago. His first job was export project. Since then, he has industrial investment known today in Business Administration from manager at Viña Los Vascos, a participated in different Group as Quicornac. He has held the Steinbeis University, Berlin. In family-owned top Chilean winery. projects including a milk factory numerous seminars worldwide 1999, she started her professional 1986 he joined Nevada Export, a launch, established a presence and talking about passion fruit career as a lawyer and entered the Chilean company specialising in distribution for premium spirits production and has led the world international fruit juice industry in agribusiness, and is the chairman brands (Bacardi Martini, Brown wide marketing effort to promote 2004 by joining the NGO SGF specialising in industrialised fruits Forman, Seagram’s, Allied passion fruit at the industrial level. International E.V. as Deputy (frozen, dried, juices and purées). Domecq, CEDC, CYT) and created Quicornac has two factories, one in General Manager. In He has 25 years' a total beverage company with Peru and one in Ecuador, and is this position she is, knowledge exporting to mineral water, iced tea and energy considered to be the leading passion among others, more than 30 countries drinks in current portfolio with fruit juice and concentrate supplier responsible for the worldwide. There is sales in six countries. He specialises worldwide, shipping to over 32 Voluntary Control also a subsidiary in San in strategy and value creation countries around the world. It is Scheme which covers Rafael, Argentina, chains. He loves his sunny wife, also producing mango at an safety, authenticity, specialising in dried son and daughter. Motto – increasing rate. Besides Quicornac, traceability, labelling fruits (Nevada tomorrow comes today. he is member of several social and sustainability Argentina S.A.). clubs, and holds a Directorship at assessments in about Antonio has also been a Bernhard Frei has been president the Guayaquil Chamber of Industry. Alexandra Heinermann 500 member companies long-term board and CEO of Quicornac since 1992. He is also director of several other in almost 60 countries around the member at Chilealimentos, which He holds a double major BS in top 500 companies in Ecuador. In world. A further focus of her work is the principal local association Finance and marketing from 2008 Ecuador's ruling President is on the introduction and for Chilean agribusiness. In 1998, Boston College, Massachusetts. Correa gave him the coveted Agro- implementation of the SGF/IRMA when the International Raspberry He was born in Ecuador, but holds industrial Company of the Year Code of Conduct and its related Organization (IRO) was founded, both Ecuadorian and Swiss award for his successful programme commitment to member Antonio was made Chairman, a nationality and is currently 44 years aiding poor farmers in Ecuador. 7039 RHODES FRUIT EXPORT AD FA 4/19/11 1:29 PM Page 1 companies with socially and position that he still holds today. C M Y CM MY CY CMY K environmentally sustainable The IRO groups 11 raspberry production of fruit based products. producing countries together. Its principal goal is to exchange Masayoshi Kawachi, after information between members and graduating from University, worldwide raspberry promotion. entered Kagome Co. Ltd at 1988, and has been engaged in the Dr David Hammond is a division of quality management worldwide recognised expert in the (tomato sauces, pasta sauces, fruit fruit juices area, past president of juices), product development the IFU analytical Commission and Dedicated to delight (seasonings, pasta sauces), vice chairman of the AIJN code of At Rhodes Food Group we take great pride in producing a wide co-packing (beverages, frozen practice expert group. A member range of high-quality citrus fruit, pineapple and South African foods), procurement (packages), of DEFRA’s Authenticity production engineering (Worcester Methodology Working Group and deciduous fruit. Our range is available in cans, plastic cups sauce), and product planning and chairman of the BSI Fruit Juice and industrial juice concentrates marketing (tomato ketchup, tomato committee, he also has four years' & purees. These quality products sauces, fruit juices). In 2007, he experience with Cadbury are appreciated by a broad joined the Product Research & Schweppes at their central research range of customers in the Development Department of laboratory in Reading working on a food service sector, Research Institute Kagome as a wide range of beverage projects, industrial supply general manager. From April including the development of their 2010, he has worked for the US fruit juice and authenticity business arena, as well as Product Development Department and six years with Eurofins as one the global retail of the Consumer Business Division. of their fruit juice experts. market.

Fernando Abel Casari is a Sergey Polukhin was born in Chemical Engineer, Master in Almaty and trained as a journalist. Quality Engineering, Master in However, he became head of the Business Administration, including advertising bureau there but specialisation in how to do business continued in the marketing field. in the EU. Commercial Manager He joined the Raimbek Company RHODES FOOD GROUP (PTY) LTD, PNIEL ROAD, at Agricola Cran Chile for the last from 1993 as head of Marketing. GROOT DRAKENSTEIN, 7680, SOUTH AFRICA two years and former US Market From 1995 to 1998 he was TEL: +27 (0)21 870 4000 Commercial Manager and Plant responsible for sales in a joint www.rhodesfoodgroup.com Manager at Cepas Argentinas. venture with Pepsi, then came back

© Informa UK Ltd 2012 - FOODNEWS® July 2012 www.agra-net.com Composite 11 17th annual Agenda at a Glance 15 October

08.30 – 17.30 Pre Conference Masterclass – How to Increase the Success of your Next Juice Led by Product Launch in Nutrition, Health and Wellness 15–18 October, 2012, Fira Palace Hotel, Barcelona 15.00 – 20.00 Pre Conference Registration 18.00 – 20.00 World Juice Welcome Cocktail FOODNEWS World Juice is the meeting place for the global juice industry. Issues surrounding juice perception, raw material supply stability, mature Taking place the evening before the conference, the World Juice For the past 17 years this event has brought together people from all over market growth issues and diffi culties in maintaining an effi cient, sustainable Welcome Cocktail Reception is a great way to meet up with the world, and all aspects of the juice supply chain, equipping them with the supply chain are all being covered by leading industry experts. Meanwhile, acquaintances and build new ones for the forthcoming days. insights needed to capitalise on the constantly evolving juice opportunities developing opportunities in markets around the world and within Fairtrade, across the industry. And with a programme jam-packed with networking Children’s and Vegetable juice categories will be explored. 16 October breaks and drinks receptions, this event also provides you with ample opportunities to build business contacts and talk to industry peers. Whether you want to hear from leading juice companies like PepsiCo, 08.30 – 12.30 Keynote Plenary Session Refresco and Aujan or discover what the juice trends are in Africa, Russia or the Middle East – FOODNEWS World Juice 2012 covers all of this, Mark Rampolla David Berryman Vincent Maurice Moragne Sarah de Wit Committed to keeping our programme fresh and MORE CHOICE! without compromising the quality of its content. So take a look inside and ZICO Beverages David Berryman Prolongeau Chiquita Brands Asda*Walmart covering the important issues for the whole industry this year, we’ve see what’s going on as this year’s event promises to be better than ever! Hans Lanzinger Ltd PepsiCo International Mark Wallace tinkered with the conference structure and added an additional stream to the Hermann Pfanner Kees Cools Ebru Akdag Ademerval Garcia The Coca-Cola Company agenda. So, as well as the vital plenary sessions, we are now pleased to offer FOODNEWS World Juice is renowned as the place to get the latest Getränke GmbH Doehler Group MEYED G2GTrading GmbH you the choice of three streams each day. The programme will now have a Markus Lötsch market insights face-to-face and this year will be no exception! This is your greater focus on juice NPD, technical issues within reformulation, supply chain Rudolf Wild GmbH & Co. KG opportunity to meet buyers, sellers and traders from around the world and and food safety and global market trends. No matter what your involvement is get the negotiating edge you need. in the juice industry, this programme will cater for it. Take a look inside. 14.00 – 17.30 14.00 – 17.30 14.00 – 17.30 Stream 2: Analysing the Stream 3: Overcoming Technical Issues in Stream 1: Global Juice Consumption Analysis Don’t delay – join us in Barcelona for the juice industry meeting place! Latest in Juice NPD Juice Production Kadir Gunduz Wu Houjiu Dagfinn Hansen Davide Sarasini Peter Vedergem Aujan NRCCET Elopak CFT Spa MonaVie Don’t take our word for it… Javier Artiach David Bird …see a sample of the feedback we have received from recent Foodnews World Juice events Ilya Serov Cheryl Walker Sue Gatenby Canadean Datamonitor PepsiCo Britvic Soft PepsiCo “Warm thanks and “Excellent delegate list and Slim Othmani James Ajaka Drinks International congratulations on a splendid good for emerging issues” NCA Rouiba Nudie Foods Australia Pty Ltd. Cedric Bourges juice conference in Spain. I Kate Dillon, Technologist, Marks & Spencer, UK Alan Snyman Nutraveris found it insightful and met Westfalia Fruit Ahmed Nazmy some great people” “Good knowledgeable speakers Products Coca-Cola Egypt The 11th Annual World Juice Awards will take place on the May Krugel, Manager – Retail and Sales, Westfalia on timely topics for the juice evening of 16 October this year. Fruit Products, South Africa industry” Get voting and make your nomination Donald Sporn, President, IFU, USA 19.15 – 23.00 before 27 July: • BRAND NEW Best Pure Juice Product “The conference gathered those www.worldjuice.com/awards • Best Sustainability Initiative in the industry who are searching “More and more this conference • Best Packaging for a Juice Product for new innovations and promising turns out to be the global platform 17 October • BRAND NEW Best Health Message for Juice growth opportunities for for the entire juice industry” Kees Cools, Executive Director, Doehler Group, 08:30 – 12:50 Plenary Session: Global Raw Material Supply – The Short and Long Term Outlook, and the Impact on the Juice Industry • Best Innovation in Juice investment in the juice sector” Thomas Lee Bauer, Senior Industry Specialist, World Germany • BRAND NEW Best Juice Testing Development Ademerval Garcia Hans Roelofs Wu Houjiu Francisco Prado Bank – International Finance Corporation, USA G2GTrading GmbH Refresco NRCCET Jugos Del Sur All shortlisted nominations will be featured on the World Christian Lohbauer Thomas Spreen Wang Sixin Juice website and at the conference and the winner will be CitrusBR University of Florida SDIC Zhonglu Fruit Juice Co. Ltd chosen by our panel of independent industry experts. “What are the benefits of attending this year?” 14.20 – 17.30 14.20 – 17.30 14.20 – 17.30 What are you waiting for? ✓ Examine the latest global forecasts for juice raw materials: orange, Stream 4: Raw Material Spotlight: Issues Stream 5: Analysing the Latest in Juice Stream 6: Best Practices in Ensuring Get voting and make your nomination before 27 July: Affecting Juice Production around the globe NPD (cont.) Food Safety in the Food Supply Chain www.worldjuice.com/awards apple, passion fruit, red berry & currant and mango ✓ Capitalise on the opportunities in new emerging juice markets Antonio Rajan Kumar Kedia, Masayoshi Kawachi David Hammond Dominguez Radhakrishna Kagome Co. Ltd. Eurofins around the world Nevada Impex Pvt. Ltd. Export S.A. Sergey Polukhin Christina Harzman ✓ Network with key decision makers from across the juice supply Fernando Abel Raimbek Bottlers LLC BIOTECON Diagnostics GmbH Edward Casari Ruben Verbruggen Alexandra Heinermann ✓ Identify new strategies to add value to your juice products and Thompson Agricola Cran Chile Pixley Fair Organic Products Trading b.v SGF increase your market presence Berries Bernhard Frei Daniel Strauss Wilko Scholtens ✓ Hear from the industry’s latest innovators on what they’re doing with Quicornac SA Fair Organic Products Trading b.v. CleanSecure their products and how they’re achieving this 18 October ✓ Assess the biggest issues surrounding the industry ✓ Gain a global perspective on this fast-changing developing market 08.30 – 14.00 Post Conference Seminar - 08.30 – 14.00 Post Conference Seminar - Led by Improving Stakeholder Communication by Unlocking Juice Potential through Unlocking the Potential of Social Media Innovative Packaging Ideas Register online at www.worldjuice.com Register online at www.worldjuice.com 17th annual Agenda at a Glance 15 October

08.30 – 17.30 Pre Conference Masterclass – How to Increase the Success of your Next Juice Led by Product Launch in Nutrition, Health and Wellness 15–18 October, 2012, Fira Palace Hotel, Barcelona 15.00 – 20.00 Pre Conference Registration 18.00 – 20.00 World Juice Welcome Cocktail FOODNEWS World Juice is the meeting place for the global juice industry. Issues surrounding juice perception, raw material supply stability, mature Taking place the evening before the conference, the World Juice For the past 17 years this event has brought together people from all over market growth issues and diffi culties in maintaining an effi cient, sustainable Welcome Cocktail Reception is a great way to meet up with the world, and all aspects of the juice supply chain, equipping them with the supply chain are all being covered by leading industry experts. Meanwhile, acquaintances and build new ones for the forthcoming days. insights needed to capitalise on the constantly evolving juice opportunities developing opportunities in markets around the world and within Fairtrade, across the industry. And with a programme jam-packed with networking Children’s and Vegetable juice categories will be explored. 16 October breaks and drinks receptions, this event also provides you with ample opportunities to build business contacts and talk to industry peers. Whether you want to hear from leading juice companies like PepsiCo, 08.30 – 12.30 Keynote Plenary Session Refresco and Aujan or discover what the juice trends are in Africa, Russia or the Middle East – FOODNEWS World Juice 2012 covers all of this, Mark Rampolla David Berryman Vincent Maurice Moragne Sarah de Wit Committed to keeping our programme fresh and MORE CHOICE! without compromising the quality of its content. So take a look inside and ZICO Beverages David Berryman Prolongeau Chiquita Brands Asda*Walmart covering the important issues for the whole industry this year, we’ve see what’s going on as this year’s event promises to be better than ever! Hans Lanzinger Ltd PepsiCo International Mark Wallace tinkered with the conference structure and added an additional stream to the Hermann Pfanner Kees Cools Ebru Akdag Ademerval Garcia The Coca-Cola Company agenda. So, as well as the vital plenary sessions, we are now pleased to offer FOODNEWS World Juice is renowned as the place to get the latest Getränke GmbH Doehler Group MEYED G2GTrading GmbH you the choice of three streams each day. The programme will now have a Markus Lötsch market insights face-to-face and this year will be no exception! This is your greater focus on juice NPD, technical issues within reformulation, supply chain Rudolf Wild GmbH & Co. KG opportunity to meet buyers, sellers and traders from around the world and and food safety and global market trends. No matter what your involvement is get the negotiating edge you need. in the juice industry, this programme will cater for it. Take a look inside. 14.00 – 17.30 14.00 – 17.30 14.00 – 17.30 Stream 2: Analysing the Stream 3: Overcoming Technical Issues in Stream 1: Global Juice Consumption Analysis Don’t delay – join us in Barcelona for the juice industry meeting place! Latest in Juice NPD Juice Production Kadir Gunduz Wu Houjiu Dagfinn Hansen Davide Sarasini Peter Vedergem Aujan NRCCET Elopak CFT Spa MonaVie Don’t take our word for it… Javier Artiach David Bird …see a sample of the feedback we have received from recent Foodnews World Juice events Ilya Serov Cheryl Walker Sue Gatenby Canadean Datamonitor PepsiCo Britvic Soft PepsiCo “Warm thanks and “Excellent delegate list and Slim Othmani James Ajaka Drinks International congratulations on a splendid good for emerging issues” NCA Rouiba Nudie Foods Australia Pty Ltd. Cedric Bourges juice conference in Spain. I Kate Dillon, Technologist, Marks & Spencer, UK Alan Snyman Nutraveris found it insightful and met Westfalia Fruit Ahmed Nazmy some great people” “Good knowledgeable speakers Products Coca-Cola Egypt The 11th Annual World Juice Awards will take place on the May Krugel, Manager – Retail and Sales, Westfalia on timely topics for the juice evening of 16 October this year. Fruit Products, South Africa industry” Get voting and make your nomination Donald Sporn, President, IFU, USA 19.15 – 23.00 before 27 July: • BRAND NEW Best Pure Juice Product “The conference gathered those www.worldjuice.com/awards • Best Sustainability Initiative in the industry who are searching “More and more this conference • Best Packaging for a Juice Product for new innovations and promising turns out to be the global platform 17 October • BRAND NEW Best Health Message for Juice growth opportunities for for the entire juice industry” Kees Cools, Executive Director, Doehler Group, 08:30 – 12:50 Plenary Session: Global Raw Material Supply – The Short and Long Term Outlook, and the Impact on the Juice Industry • Best Innovation in Juice investment in the juice sector” Thomas Lee Bauer, Senior Industry Specialist, World Germany • BRAND NEW Best Juice Testing Development Ademerval Garcia Hans Roelofs Wu Houjiu Francisco Prado Bank – International Finance Corporation, USA G2GTrading GmbH Refresco NRCCET Jugos Del Sur All shortlisted nominations will be featured on the World Christian Lohbauer Thomas Spreen Wang Sixin Juice website and at the conference and the winner will be CitrusBR University of Florida SDIC Zhonglu Fruit Juice Co. Ltd chosen by our panel of independent industry experts. “What are the benefits of attending this year?” 14.20 – 17.30 14.20 – 17.30 14.20 – 17.30 What are you waiting for? ✓ Examine the latest global forecasts for juice raw materials: orange, Stream 4: Raw Material Spotlight: Issues Stream 5: Analysing the Latest in Juice Stream 6: Best Practices in Ensuring Get voting and make your nomination before 27 July: Affecting Juice Production around the globe NPD (cont.) Food Safety in the Food Supply Chain www.worldjuice.com/awards apple, passion fruit, red berry & currant and mango ✓ Capitalise on the opportunities in new emerging juice markets Antonio Rajan Kumar Kedia, Masayoshi Kawachi David Hammond Dominguez Radhakrishna Kagome Co. Ltd. Eurofins around the world Nevada Impex Pvt. Ltd. Export S.A. Sergey Polukhin Christina Harzman ✓ Network with key decision makers from across the juice supply Fernando Abel Raimbek Bottlers LLC BIOTECON Diagnostics GmbH Edward Casari Ruben Verbruggen Alexandra Heinermann ✓ Identify new strategies to add value to your juice products and Thompson Agricola Cran Chile Pixley Fair Organic Products Trading b.v SGF increase your market presence Berries Bernhard Frei Daniel Strauss Wilko Scholtens ✓ Hear from the industry’s latest innovators on what they’re doing with Quicornac SA Fair Organic Products Trading b.v. CleanSecure their products and how they’re achieving this 18 October ✓ Assess the biggest issues surrounding the industry ✓ Gain a global perspective on this fast-changing developing market 08.30 – 14.00 Post Conference Seminar - 08.30 – 14.00 Post Conference Seminar - Led by Improving Stakeholder Communication by Unlocking Juice Potential through Unlocking the Potential of Social Media Innovative Packaging Ideas Register online at www.worldjuice.com Register online at www.worldjuice.com FN World Juice Programme 2012 Germany MonaVie, UK Italy Italy Track 2 Track UK France Analytical Development Technologist, Technologist, Analytical Development in Juice Production in Juice Sponsored by: by: Sponsored Nutrition Director Europe, Europe, Nutrition Director CFT Spa, CFT Spa, CFT Nutraveris, Sustainability in the Juice Supply Chain in the Juice Sustainability Stream 3 – Overcoming Technical Issues Technical 3 – Overcoming Stream Opening Remarks from the Chair from Opening Remarks How can Juice Products Address Sugar Concerns Sugar Concerns canAddress Products How Juice Taste? without Compromising Drinks – in Juice of Flavourings Reformulation It Bring? Challenges Will Do It and What Why in Using Novel Issues Examining the Technical Products in Juice Ingredients Break Juice Dossier Submission: Examining the Key Approval EFSA’s to Ensure Requirements in Juice Innovations Examining Technological Plants Processing the Chair from Closing Remarks Analysing the issues consumers have with the high sugar content with the high sugar content the issues consumers have Analysing of juice to abolish sugar addition juices Identifying the directive it has with taste and the problems of Stevia the role Assessing – the main factors to reformulate why Examining - their the stabilityflavourings Assessing & variability of natural impact on shelf life or contamination? adulteration test for can we How concerns Identifying the toxicological Quantifying the impactquality on product to juice is when it comes Ingredient Identifying what a Novel blends and the difficultiesthem in juice Analysing in using formulations easily more juices them into methods to incorporate Assessing health claims submission for Identifying wording key rationale the right the technical aspects: Including Analysing Simplifying conclusions scientific the dossier has been once process approval EFSA’s Following submitted Davide Sarasini Sales Director, Sue Gatenby, PepsiCoInternational, Cheryl Walker, Britvic Soft Drinks, Peter VerdegemDr. Europe, – Western Director Managing BourgesCedric CEO, Davide Sarasini Sales Director, • • • • • • • • • • • • • • • USA Germany 14:00 14:00 14:05 14:05 14:35 15:05 15:35 16:05 16:35 17:05 Switzerland General Manager General General Manager Chiquita Fruit Solutions Manager Chiquita General Fruit UK Managing Director Managing Product Manager – Chilled Product Juice Sponsored by: by: Sponsored Norway Examining Juice Development from a Retailer’s Perspective a Retailer’s from Development Examining Juice Growth on Juice Perspective and Smoothie Bars - A Foodservice Juice CASE STUDY: and Opportunity in the and Opportunities Present Identifying DISCUSSION: the Threats PANEL Products for other Market and By-Product as an Ingredient Use of Juice Increasing Identifying the areas that retailers view as being important for development when it comes to juice to juice importantwhen it comes as being Identifying that retailers view development the areas for to establish which consumersproducts buy which juice demographics consumer Analysing consumer to appeal today’s ways effective Assessing products juice what retailers need from Examining Examining the growth of juice and concentrate usage in other sectors; dairy, soft etc. usage in other sectors;drinks, alcohol dairy, the growthand concentrate of juice Examining Identifying the opportunities industry this can offer the juice industry that the juice the problems of this growth Analysing as a result faces Sarah de Wit, Asda*Walmart, Maurice Moragne,Maurice Chiquita Brands International, Ademerval Garcia, G2G Trading GmbH, Markus Lötsch, Markus Rudolf Wild GmbH & Co. KG, Elopak, • • • • • • • Australia Juice Break Break 10:30 Juice 11:00 11:30 12:00 Track 2 Track 12:30 Lunch 12:30 Egypt Marketing Director Marketing Chief Nudie UK Sponsored by: by: Sponsored Senior Analyst UK Keynote Plenary Session Keynote Sustainability in the Juice Supply Chain in the Juice Sustainability Opening Remarks from the Chair from Opening Remarks with Beverages for Fruit Examining the Potential Pieces) and Fruit Inclusions (Cells Examining NPD within the Smoothie Category the DNA of a Embedding Sustainability into Company Packaging Break Juice of Analysing the Importance CASE STUDY: NPD with the Retailer Benchmarking Juice for Juice Trends Consumer Examining the Latest NPD to Use them Structure and how the Chair from Closing Remarks Identifying where growth is coming from within the smoothie category from Identifying growth is coming where aimed at – are that smoothies are demographics the key Analysing is this developing? how ones emerging, new any there Quantifying NPD can take this category where smoothies can and how to be innovative continue industry the juice packages for proofing Future Identifying the importance sustainability the of including into strategy process corporate mainstream impact the product on sustainability and the total value Examining chain approach renewability, – recycling, of sustainable packaging the 3 res Assessing reusability the 3 ps of sustainability Assessing – profit, planet & people consumer categories and the different Overview juice of the different within them occurring trends juice within the different in NPD development differences Examining categories at products categories to aim juice and growing future Forecasting to do so and identifying the best ways Ahmed Nazmy, Ahmed Coca-Cola Egypt, James Ajaka, Nudie Foods Australia Pty Ltd., Dagfinn Hansen Environment, Senior Manager Corporate David Bird, Datamonitor, • • • • • • • • • • • Stream 2 - Analysing the Latest in Juice NPD in Juice 2 - Analysing the Latest Stream 16 October 2012 1: 16 October Agenda Day 14:00 14:00 14:05 14:35 15:05 15:35 16:05 16:35 17:05 * = subject to final confirmation USA MarkWallace NWEN Juices Director Marketing The Coca-Cola Company, PepsiCo, China Austria South Africa National Research Center for UK

USA Managing Director Managing Managing Director Managing Russia CEO Germany Germany Spain Iberia & LATAM Director Iberia & LATAM General Manager General CEO & President CEO Marketing Manager, Manager, Marketing Sponsored by: by: Sponsored Secretary General Algeria Executive Director Executive Director Executive Juice Category Juice Manager General Vice Director, Director, Vice Turkey g the place of juice in the competitive Chinese drinks in the competitive of juice g the place UAE Ilya Serov, Registration and Welcome Coffee and Welcome Registration the Chair from Remarks Welcome for Mass? or Ready – Soon to Pass Water OPENING ADDRESS: Coconut KEYNOTE INTERVIEW KEYNOTE its Perception to Improve Communicating the Benefits of Juice DISCUSSION: PANEL in the Marketplace the Chair from Opening Remarks IndustryExamining the Juice in China Demand for Juice on the Growing Focusing in the Middle East Products Going? American the Latin Market Is Juice Where Break Juice African Examining the Differing Spotlight: Juice to Identify Growth Juice Demands of this Region Opportunities: South Africa, East Africa & North Africa West in Russia? Developments Juice the Latest Are What the Chair from Closing Remarks Quantifying the current threat on juice perception perception on juice threat Quantifying the current of juice perceptions negative that can be used to defend the best practices Establishing “healthy” aside from juice to promote Identifying angles possible new be a concerted can ever whether there industryExamining juice effort successful establishing towards to work health claims Identifyin does its main competitors,much market share how market; what are is it perceived? how it have, consumption in juice are trends consumer what the key Examining Identifying in which it can grow the areas the growthcategory of the juice Examining in the Middle East of consumers in this and taste preferences Understanding the flavour market growing categories are which juice Investigating juice for in this region Identifying trends consumer the growthmarket of the Latin American juice Analysing in Latin America demands and trends the latest consumer Highlighting in Latin America and which of juice the perception Investigating categories offer the most opportunity here juice for and growthmarket in these region of the juice Size supply analysis demand and product Consumer forecast Future growth in this market driving trends consumer the key Analysing nectars, and which aren’t; Identifying growing which categories are smoothies etc. juices, pure category the juice for possible growth areas in Russia Forecasting Kees Cools, Doehler Group, years. Hear from category stories within the juice the last few success has been one of the key over Water Coconut growth aspirations. and its future of this product about the development players leading one of the industry’s this example? learn from companies What can other juice MarkRampolla, ZICO Beverages LLC, Vincent Prolongeau, Hans Lanzinger, Hermann Pfanner Getränke GmbH, David Berryman, David Berryman Ltd., Ebru Akdag, MEYED, Kees Cools, Doehler Group, Kadir Gunduz, Aujan, Javier Artiach, Canadean Ltd., Alan Snyman, Westfalia Fruit Products, Slim Othmani, NCA Rouiba, * PepsiCo Russia, Senior Vice President Fruit & Veggie Global Nutrition Group, Global Nutrition Group, & Veggie Fruit President Senior Vice Citrus Engineering Technology, Citrus Research Institute, Chinese Academy of Agricultural Sciences, Wu Houjiu,Wu • • • • • • • • • • • • • • • • • • • • Stream 1 – Global Juice Consumption Analysis Consumption 1 – Global Juice Stream 09:00 08:00 08:00 09:10 09:40 10:00 14:00 14:05 14:35 15:05 15:35 16:05 16:50 17:20 14:00 Opening Remarks from the Chair 14:00 Opening Remarks from the Chair 14:00 Opening Remarks from the Chair Kees Cools, Executive Director Davide Sarasini Doehler Group, Germany 14:05 Examining the Potential for Fruit Beverages with Sales Director, CFT Spa, Italy Inclusions (Cells and Fruit Pieces) 14:05 Examining the Juice Industry in China Ahmed Nazmy, Marketing Director 14:05 How can Juice Products Address Sugar Concerns • Identifying the place of juice in the competitive Chinese drinks Coca-Cola Egypt, Egypt without Compromising Taste? market; what are its main competitors, how much market share does • Analysing the issues consumers have with the high sugar content it have, how is it perceived? • Examining what the key consumer trends are in juice consumption 14:35 Examining NPD within the Smoothie Category of juice • Identifying the areas in which it can grow • Identifying where growth is coming from within the smoothie category • Identifying the directive to abolish sugar addition to juices

• Assessing the role of Stevia and the problems it has with taste Wu Houjiu, Vice Director, National Research Center for • Analysing the key demographics that smoothies are aimed at – are Sue Gatenby, Nutrition Director Europe, Citrus Engineering Technology, Citrus Research Institute, there any new ones emerging, how is this developing? • Quantifying where NPD can take this category and how smoothies can PepsiCo International, UK Chinese Academy of Agricultural Sciences, China continue to be innovative James Ajaka, Chief Nudie 14:35 Reformulation of Flavourings in Juice Drinks – 14:35 Focusing on the Growing Demand for Juice Nudie Foods Australia Pty Ltd., Australia Why Do It and What Challenges Will It Bring? Products in the Middle East • Examining why to reformulate – the main factors • Examining the growth of the juice category in the Middle East • Assessing the stability & variability of natural flavourings - their • Understanding the flavour and taste preferences of consumers in this 15:05 Embedding Sustainability into the DNA of a impact on shelf life market Packaging Company • How can we test for adulteration or contamination? • Investigating which juice categories are growing • Future proofing packages for the juice industry • Identifying the toxicological concerns • Identifying consumer trends in this region for juice • Identifying the importance of including sustainability into the • Quantifying the impact on product quality Kadir Gunduz, CEO & President mainstream corporate strategy process Cheryl Walker, Analytical Development Technologist, Aujan, UAE • Examining the product impact on sustainability and the total value chain approach Britvic Soft Drinks, UK • Assessing the 3 res of sustainable packaging – recycling, renewability, 15:05 Where Is the Latin American Juice Market Going? reusability 15:05 Examining the Technical Issues in Using Novel • Analysing the growth of the Latin American juice market • Assessing the 3 ps of sustainability – profit, planet & people Ingredients in Juice Products • Highlighting the latest consumer demands and trends in Latin America Dagfinn Hansen • Investigating the perception of juice in Latin America and which • Identifying what a Novel Ingredient is when it comes to juice Senior Manager Corporate Environment, Elopak, Norway categories offer the most opportunity for juice here • Analysing the difficulties in using them in juice blends and formulations Javier Artiach, Iberia & LATAM Director • Assessing methods to incorporate them into juices more easily Canadean Ltd., Spain 15:35 Juice Break Sponsored by: Dr. Peter Verdegem 16:05 CASE STUDY: Analysing the Importance of Managing Director – Western Europe, MonaVie, Germany 15:35 Juice Break Sponsored by: Benchmarking Juice NPD with the Retailer 15:35 Juice Break Sponsored by: 16:05 African Spotlight: Examining the Differing Juice 16:35 Examining the Latest Consumer Trends for Juice Demands of this Region to Identify Juice Growth and how to Use them to Structure NPD 16:05 Dossier Submission: Examining the Key Opportunities: South Africa, East Africa & North • Overview of the different juice categories and the different consumer Requirements to Ensure EFSA’s Approval West Africa trends occurring within them • Identifying key wording for health claims submission • Size and growth of the juice market in these region • Examining differences in NPD development within the different juice • Analysing the technical aspects: Including the right rationale • Consumer demand and product supply analysis categories • Simplifying scientific conclusions • Future forecast • Forecasting future and growing categories to aim juice products at • Following EFSA’s approval process once the dossier has been Alan Snyman, Marketing Manager, and identifying the best ways to do so submitted Westfalia Fruit Products, South Africa David Bird, Senior Analyst Cedric Bourges Slim Othmani, General Manager Datamonitor, UK CEO, Nutraveris, France NCA Rouiba, Algeria 17:05 Closing Remarks from the Chair 16:35 Examining Technological Innovations in Juice 16:50 What Are the Latest Juice Developments in Russia? Processing Plants • Analysing the key consumer trends driving growth in this market * = subject to final confirmation Davide Sarasini • Identifying which categories are growing and which aren’t; nectars, Sales Director, CFT Spa, Italy pure juices, smoothies etc. • Forecasting possible growth areas for the juice category in Russia *Ilya Serov, Juice Category General Manager 17:05 Closing Remarks from the Chair PepsiCo Russia, Russia

17:20 Closing Remarks from the Chair

Get voting and make your nomination before July 27th: 19.15 – 23.00 www.worldjuice.com/awards

Register online at www.worldjuice.com FN World Juice Programme 2012

Germany Germany Germany Germany SGF, SGF, Track 2 Track Key Account Manager, Manager, Account Key Key Account Manager, Manager, Account Key Fruit Juice and Authenticity Expert, and Authenticity Juice Fruit Fruit Juice and Authenticity Expert, and Authenticity Juice Fruit Managing Director Managing Managing Director Managing Netherlands Netherlands France France France France mmond, mmond, in the Juice Supply Chain in the Juice Sustainability in the Juice Supply Chain in the Juice Sustainability Opening Remarks from the Chair from Opening Remarks Producers: Juice for Fruit Metals, A Problem Heavy or No? Yes in Bulk Safety Risks for Juice Managing the Food Transportation Break Juice to Detect Capitalising Analytical on New Tools The and Across in Juice Contaminants Bacterial Supply Chain without Risks Rewards Technologies: Packaging the Chair from Closing Remarks Reviewing the toxicity of the heavy metals in general of the heavy metals in general the toxicity Reviewing of Arsenic in fruit juice the sources Analysing Arsenic Analysing case studies; A US and Canadian perspective in the bulk transportationIdentifying inherent products the threats of juice the difficulties to manage the risks in understanding how Examining and which guidelines to follow effectively that can manage these risks innovations Analysing bacterial detection rapid PCR for real-time Examining Alicyclobacillus, and examining spoilage organism the juice Analysing pasteurisation to juice its resilience PCR detection methods for and real-time cultural Comparing Alicyclobacillus and Listeria packaging of juice the fundamentals Examining packaging in juice and innovations the risks, rewards Assessing packaging juice a vision on safe Establishing Alexandra Heinermann Deputy Manager, General David Ha Eurofins, Scholtens,Wilko CleanSecure, Harzman, Christina BIOTECON Diagnostics GmbH, Opening Remarks from the Chair from Opening Remarks Heavy Metals, A Problem for Fruit Juice Producers: Producers: Juice for Fruit Metals, A Problem Heavy or No? Yes in Bulk Safety Risks for Juice Managing the Food Transportation Break Juice to Detect Capitalising Analytical on New Tools The and Across in Juice Contaminants Bacterial Supply Chain without Risks Rewards Technologies: Packaging the Chair from Closing Remarks Reviewing the toxicity of the heavy metals in general of the heavy metals in general the toxicity Reviewing of Arsenic in fruit juice the sources Analysing Arsenic Analysing case studies; A US and Canadian perspective in the bulk transportationIdentifying inherent products the threats of juice the difficulties to manage the risks in understanding how Examining and which guidelines to follow effectively that can manage these risks innovations Analysing bacterial detection rapid PCR for real-time Examining Alicyclobacillus, and examining spoilage organism the juice Analysing pasteurisation to juice its resilience PCR detection methods for and real-time cultural Comparing Alicyclobacillus and Listeria packaging of juice the fundamentals Examining packaging in juice and innovations the risks, rewards Assessing packaging juice a vision on safe Establishing Alexandra Heinermann Deputy Manager, General David Ha Eurofins, Scholtens,Wilko CleanSecure, Harzman, Christina BIOTECON Diagnostics GmbH, • • • • • • • • • • • • • • • • • • • • • • • • China Stream 6 – Best Practices in Ensuring Food Safety Safety in Ensuring Food Practices 6 – Best Stream 14:20 14:20 14:25 14:55 15:25 15:55 16: 25 Industry throughJuice the for Safety Food Examining 16:55 14:20 14:20 14:25 14:25 14:55 15:25 15:55 16: 25 Industry throughJuice the for Safety Food Examining 16:55 Argentina President CEO CPO & Chief Engineer Follow us on Twitter and keep updated on new programme updated on new and keep us on Twitter Follow speakers: and industry some of this year’s developments from insights http://twitter.com/#!/worldjuice Netherlands Kazakhstan Kazakhstan Kazakhstan Kazakhstan Netherlands Netherlands Netherlands Netherlands Juice Break Juice of three from This panel brings representatives PANEL: AJC OUTLOOK GLOBAL region: analysis of each to give the world regions around apple growing the key China & Europe Argentina, KEYNOTE INTERVIEW: KEYNOTE Analysing the apple supply forecast Analysing produce demand for current Examining outlooks price Forecasting Francisco Prado,Francisco Jugos del Sur S.A, *Wang Sixin, SDIC Zhonglu Fruit Juice Co. Ltd., HansRoelofs, Refresco, • • • 11:00 11:30 12:30 12:30 * = subject to final confirmation Track 2 Track Director, Director, Director, Director, Sponsored by: by: Sponsored Raimbek Bottlers LLC, Raimbek Bottlers LLC, Partner, Shareholder, Board Member & Board Shareholder, Partner, Partner, Shareholder, Board Member & Board Shareholder, Partner, Japan Japan Director, Director, Director, Director, Lunch Lunch 12:50 Sustainability in the Juice Supply Chain in the Juice Sustainability Opening Remarks from the Chair from Opening Remarks NPD? Juice going on in Vegetable What’s Raimbek – Capitalising NPD on Juice CASE STUDY: Old 3 -10 Years between Children Aimed at Break Juice Fairtrade for Opportunity Potential Identifyingthe Juices Push Can How We DISCUSSION: PANEL to the Consumer? Value” “Brand the Chair from Closing Remarks Analysing how this product was developed to capitalise on the market developed was this product how Analysing betweenand its this product Identifying differences the key competitors within this category developments juice future for Forecasting companies this NPD what Raimbek learned from Examining importance the growing to consumer of Fairtrade Highlighting versus the price juices Fairtrade of producing the costs Examining in stores can command they MasayoshiKawachi Dept. Development Manager – Product General Kagome Co. Ltd., Sergey Polukhin, Verbruggen, Ruben OrganicFair Products Trading b.v., Daniel Straus, OrganicFair Products Trading b.v., amidst market share constricting markets face juice Though mature people are power, spending and also limited consumer competition of a value the brand buy into if they prices premium to pay still willing can products juice how investigate product. This panel will therefore this. achieve Commercial Director, Director, Commercial Opening Remarks from the Chair from Opening Remarks NPD? Juice going on in Vegetable What’s Raimbek – Capitalising NPD on Juice CASE STUDY: Old 3 -10 Years between Children Aimed at Break Juice Fairtrade for Opportunity Potential Identifyingthe Juices Push Can How We DISCUSSION: PANEL to the Consumer? Value” “Brand the Chair from Closing Remarks Analysing how this product was developed to capitalise on the market developed was this product how Analysing betweenand its this product Identifying differences the key competitors within this category developments juice future for Forecasting companies this NPD what Raimbek learned from Examining importance the growing to consumer of Fairtrade Highlighting versus the price juices Fairtrade of producing the costs Examining in stores can command they MasayoshiKawachi Dept. Development Manager – Product General Kagome Co. Ltd., Sergey Polukhin, Verbruggen, Ruben OrganicFair Products Trading b.v., Daniel Straus, OrganicFair Products Trading b.v., amidst market share constricting markets face juice Though mature people are power, spending and also limited consumer competition of a value the brand buy into if they prices premium to pay still willing can products juice how investigate product. This panel will therefore this. achieve Commercial Director, Director, Commercial • • • • • • • • • • • • 17 October 2012 2: 17 October Agenda Day Stream 5 – Analysing the Latest in Juice NPD (cont.) in Juice 5 – Analysing the Latest Stream China 14:20 14:20 14:25 14:55 15:25 15:55 16:25 16:55 14:20 14:20 14:25 14:55 15:25 15:55 16:25 16:55 Plenary Session: Global Raw Material Supply – Material Plenary Session: Global Raw Register online at www.worldjuice.com online at Register The Short and Long Term Outlook, and the Impact on the Juice Industry Outlook, and the Impact on Juice Term The Short and Long USA anel brings representatives from three of three from This p anel brings representatives India India hain Manager hain Manager Supply C Supply C National Research Center for Citrus Engineering Technology, Citrus CEO CEO President President Chile Chile Chile Chile Owner Owner Switzerland Switzerland Switzerland General Manager General General Manager General Manager General Brazil University of Florida, UK General Manager & CEO General UK General Manager & CEO General Ecuador Ecuador Vice Director, Vice CitrusBR, do Abel Casari, do Abel Casari, To keep up to date with developments with the event or even within or even with the event up to date with developments keep To goup: linkedin Juice World join our Foodnews industry, the juice http://www.linkedin.com/groups?gid=3909468&trk=hb_side_g Juice Production around the globe around Production Juice Opening Remarks from the Chair from Opening Remarks PANEL: OUTLOOK & CURRANT RED BERRY GLOBAL Break Juice Forecasts Fruit Examining Passion Outlook The Indian Mango Market the Chair from Closing Remarks Analysing the supply forecast Analysing produce demand for current Examining outlooks price Forecasting season the coming for forecasts the mango Analysing juice mango Identifying markets for the active the export driving markets? What’s exports mango markets for Identifying the emerging Ademerval Garcia, G2G Trading GmbH, berry red of the key three from This panel brings representatives a brief analysis of each one: Chilean giving products, and currants UK Blackcurrant Chilean Raspberry, Cranberry, the supply forecast Analysing produce demand for current Examining outlooks price Forecasting Fernan Agricola Chile, Cran Antonio Dominguez, Nevada Export S.A., Edward Thompson, Pixley Berries, BernhardFrei, Quicornac SA, Ranjan Kumar Kedia, Radhakrishna Impex Pvt. Ltd, Opening Remarks from the Chair from Opening Remarks PANEL: ORANGE OUTLOOK GLOBAL Analysing the Global Effects of the CarbendazimIndustry Juice Scare on the Orange the Chair from Opening Remarks PANEL: OUTLOOK & CURRANT RED BERRY GLOBAL Break Juice Forecasts Fruit Examining Passion Outlook The Indian Mango Market the Chair from Closing Remarks world to give analysis of each region: analysis of each to give the world regions around growing orange the key China & USA Brazil, Analysing the orange supply forecast the orange Analysing produce demand for current Examining outlooks price Forecasting poses this fungicide the carbendazim issue to determine actual threat Examining in such products the industryaround across health scares communication and avoid to improve Identifying ways the future fungicides alternative effects and price of using the costs Analysing the supply forecast Analysing produce demand for current Examining outlooks price Forecasting season the coming for forecasts the mango Analysing juice mango Identifying markets for the active the export driving markets? What’s exports mango markets for Identifying the emerging Research Institute, Chinese Academy of Agricultural Sciences, Ademerval Garcia, G2G Trading GmbH, Lohbauer Christian President, Houjiu,Wu Thomas Spreen Emeritus, Professor Ademerval Garcia, G2G Trading GmbH, berry red of the key three from This panel brings representatives a brief analysis of each one: Chilean giving products, and currants UK Blackcurrant Chilean Raspberry, Cranberry, the supply forecast Analysing produce demand for current Examining outlooks price Forecasting Fernan Agricola Chile, Cran Antonio Dominguez, Nevada Export S.A., Edward Thompson, Pixley Berries, BernhardFrei, Quicornac SA, Ranjan Kumar Kedia, Radhakrishna Impex Pvt. Ltd, • • • • • • • • • • • • • • • • • • • • • • • • • • Stream 4 – Raw Material Spotlight: Issues Affecting Issues Affecting Spotlight: Material 4 – Raw Stream 14:20 14:20 14:25 15:25 15:55 16:25 16:55 09:10 09:20 10:30 14:20 14:25 15:25 15:55 16:25 16:55 14:20 Opening Remarks from the Chair 14:20 Opening Remarks from the Chair 14:20 Opening Remarks from the Chair Ademerval Garcia, General Manager Alexandra Heinermann G2G Trading GmbH, Switzerland 14:25 What’s going on in Vegetable Juice NPD? Deputy General Manager, SGF, Germany Masayoshi Kawachi 14:25 GLOBAL RED BERRY & CURRANT OUTLOOK PANEL: General Manager – Product Development Dept. 14:25 Heavy Metals, A Problem for Fruit Juice Producers: This panel brings representatives from three of the key red berry Kagome Co. Ltd., Japan Yes or No? and currants products, giving a brief analysis of each one: Chilean • Reviewing the toxicity of the heavy metals in general Cranberry, Chilean Raspberry, UK Blackcurrant 14:55 CASE STUDY: Raimbek – Capitalising on Juice NPD • Analysing the sources of Arsenic in fruit juice • Analysing the supply forecast Aimed at Children between 3 -10 Years Old • Analysing Arsenic case studies; A US and Canadian perspective • Examining current demand for produce • Analysing how this product was developed to capitalise on the market David Hammond, Fruit Juice and Authenticity Expert, • Forecasting price outlooks • Identifying the key differences between this product and its Eurofins, France Fernando Abel Casari, Supply Chain Manager competitors Agricola Cran Chile, Chile • Forecasting future developments within this category for juice 14:55 Managing the Food Safety Risks for Juice in Bulk Antonio Dominguez, President companies Transportation Nevada Export S.A., Chile • Examining what Raimbek learned from this NPD • Identifying the threats inherent in the bulk transportation of juice products

Edward Thompson, Owner Sergey Polukhin, Partner, Shareholder, Board Member & • Examining the difficulties in understanding how to manage the risks effectively and which guidelines to follow Pixley Berries, UK Commercial Director, Raimbek Bottlers LLC, Kazakhstan • Analysing innovations that can manage these risks Wilko Scholtens, Managing Director 15:25 Juice Break 15:25 Juice Break CleanSecure, Netherlands

15:55 Examining Passion Fruit Forecasts 15:55 Identifying the Potential Opportunity for Fairtrade • Analysing the supply forecast 15:25 Juice Break • Examining current demand for produce Juices • Forecasting price outlooks • Highlighting the growing importance of Fairtrade to the consumer 15:55 Capitalising on New Analytical Tools to Detect • Examining the costs of producing Fairtrade juices versus the price Bernhard Frei, General Manager & CEO Bacterial Contaminants in Juice and Across The they can command in stores Quicornac SA, Ecuador Ruben Verbruggen, Director, Supply Chain • Examining real-time PCR for rapid bacterial detection Fair Organic Products Trading b.v., Netherlands 16:25 The Indian Mango Market Outlook • Analysing the juice spoilage organism Alicyclobacillus, and examining Daniel Straus, Director, its resilience to juice pasteurisation • Analysing the mango forecasts for the coming season • Comparing cultural and real-time PCR detection methods for • Identifying the active markets for mango juice Fair Organic Products Trading b.v., Netherlands Alicyclobacillus and Listeria • What’s driving the export markets? • Identifying the emerging markets for mango exports 16:25 PANEL DISCUSSION: How Can We Push Christina Harzman, Key Account Manager, BIOTECON Diagnostics GmbH, Germany Ranjan Kumar Kedia, CEO “Brand Value” to the Consumer? Radhakrishna Impex Pvt. Ltd, India Though mature juice markets face constricting market share amidst competition and also limited consumer spending power, people are 16: 25 Examining Food Safety for the Juice Industry through 16:55 Closing Remarks from the Chair still willing to pay premium prices if they buy into the brand value of a Packaging Technologies: Rewards without Risks product. This panel will therefore investigate how juice products can • Examining the fundamentals of juice packaging achieve this. • Assessing the risks, rewards and innovations in juice packaging • Establishing a vision on safe juice packaging 16:55 Closing Remarks from the Chair 16:55 Closing Remarks from the Chair

To keep up to date with developments with the event or even within Follow us on Twitter and keep updated on new programme the juice industry, join our Foodnews World Juice linkedin goup: developments and industry insights from some of this year’s speakers: http://www.linkedin.com/groups?gid=3909468&trk=hb_side_g http://twitter.com/#!/worldjuice

Register online at www.worldjuice.com Pre Conference Masterclass – 15 October 2012 Led by Post-Conference Seminar – 18 October 2012 Led by Unlocking Juice Potential through Innovative How to Increase the Success of your Next Packaging Ideas Juice Product Launch in Nutrition, Health This workshop will enable you to investigate some of the most unique liquid packaging innovations and examine how to incorporate and Wellness them into your juice products. If you’re looking to add value to your juices this is an excellent place to start. 08:45 Registration and Welcome Coffee 11:15 CASE STUDY: Analysing a Packaging Masterpiece to Inspire New Juice Pack Innovation The Healthy Marketing Team will share a checklist 09:10 Introduction Using one of packaging’s key game-changers you will examine how great of FourFactors® of success, an easy toolkit to direct This masterclass enables brands to: packaging develops and the opportunities that can arise from this for 09:15 Examining How Unique Packaging Can Be juice. This is then followed by a small group task. successful brand innovation. Leading companies in- • Health-check products cluding Coca Cola, Unilever, Danone and Nestle have • Analysing the breakthrough packaging innovations in recent times 11:45 Group Task • Understand the factors behind success & failure • Identifying why they work, how they work and what their key positives are participated in this training which is fast becoming • Drawing inspiration from their design to open new doors for juice 12:05 Packaging Innovation Outlook: Considerations, a global industry standard. The FourFactor® Master • Calculate success of new product development Developments & Agendas Class is a unique opportunity to learn the difference • Decode consumer motivations 09:45 Discussion • Identifying what issues are becoming key in today’s FMCG market 10:00 Combining Package Innovation with Key Trends for Juice to establish how packaging innovation can develop alongside it; between success and failure for innovating healthy • Direct your innovation to the right positioning in the market sustainability, cost-reduction, carbon footprint... • Examining what the key consumer trends are when it comes to packaging brands in one day, using real market case studies. • Analysing the challenges of remaining innovative within large-scale • Identifying the ways in which packaging can appeal to the key trends changing agendas • Overcoming the challenges in designing packaging to capitalise on a trend 10:30 Discussion 12:30 Discussion 08.30 Welcome and coffee 12:30 Lunch Break and Networking 12:45 Lunch 10:45 Juice Break 14:00 Workshop End 09.00 FourFactors® introduction: The value chain starts in 13.30 Factor 3: Understand the health benefit? How to the mind of the consumer communicate health benefits Your Workshop Leader: • How to translate the health benefits of your product – or its ingredient • How to offer a relevant benefit to your consumer target Andrew Streeter, Global Packaging Innovations Director, Pack-Track – into a motivating message for your target consumer at the point of • How to develop three levels of health benefits and the role of health claims Andrew is an internationally recognised consumer packaging expert specialising in food and drink and OTC. He brings a multi-disciplined skill base to the complex world of purchase • Interactive session: How to develop a motivating benefit platform consumer packaging born out of packaging consultancy CPS International and packaging innovation system Pack-Track. Andrew has worked for hundreds of companies all • Learn the crucial difference between Motivation to Buy and Permission • Case studies: Single vs multiple benefit strategies round the world providing cost effective holistic packaging solutions, plus research and analysis advice. His multi-disciplined blend of packaging expertise is used to resolve the to Buy complex issues of packaging and formulate packaging strategy for companies. http://info.datamonitor.com/kc/packtrack/site/ 14.30 Factor 4: Trust the brand? How to position your brand 10.00 Factor 1: Need the product? How to target the right • Niche brand or Mass brand? consumer • How to extend an existing brand • Who? When? Why? The basic proposition for your product! • How to create a successful new brand • Understand motivation and lifestyle needs of your target consumer and • Interactive session: How to position your brand for the right Post-Conference Seminar – 18 October 2012 Half how they currently perceive and need your product target group • Interactive session: Consumer Segmentation Exercise • Case studies: What brand strategy to chose? Improving Stakeholder Communication by Unlocking • Case studies: Medical, Lifestyle, Early and Late Mass market targeting Day 15:30 Refreshments Break 11.00 Refreshments Break the Potential of Social Media 16.00 Interactive session – FourFactors® analysis of recent 11.30 Factor 2: Accept the ingredient? How to communicate Failures This workshop will give you clear insights into the areas that make up the world of social media marketing and ingredients • What were the failure factors? how they can be utilised to promote juice. • Understand the level of consumer knowledge, awareness and interest in • How could it have been turned in to a success? your ingredients • How to educate your consumers about the ingredient and what is the role 17.00 Final summary and questions 08:45 Registration and Welcome Coffee 11:15 Twitter – How Can Microblogging Develop Juice Presence? of the ingredient? Twitter is the social media channel at present. The opportunities are • Interactive session: How to position your ingredient. 17:30 Close 09:10 Introduction there in abundance for juice to take advantage of in terms of networking, • Case studies: Functional vs natural ingredient strategies. relationship building and soft selling. 09:15 Social Media Fundamentals • What is Twitter and what can it bring your products? • What are the best ways to set up on Twitter and get real results? • Examining the marketing opportunities that social media can offer you Your Workshop Leaders: • Examining the best examples of effective twitter usage from the business world • Understanding the fundamentals of social media; where does it fit into the • Creating your daily regime for a successful Twitter experience marketing mix? Peter Wennström Jennifer Hargreaves • What are the key social media tools? President & Founder Development Partner 11:45 Discussion 09:45 Discussion Peter has over 25 years of experience and has earned his reputation as an Jennifer has been working with international functional food, supplement 12:00 Measuring and Integration international brand management consultant working for clients in pharma, dietary and ingredient companies on market entry strategies for over 10 years. 10:00 Capitalising on the Power of Social and Business Measuring the results of a campaign and acting on them is critical to supplements and functional foods. developing further in the future. Her expertise is in market entry strategies, business development, Networking • Analysing the best ways of integrating social media to optimise activity Peter is regarded as one of the world’s leading experts in functional foods marketing marketing and thought leadership positioning. • Examining how to identify the best networks for your business and content and is co-author of The Food & Health Marketing Handbook. More recently Peter • Assessing best practices in setting up and using the large networks • Assessing how to use the tools available effectively published his second book The Four Factors of Success. Originally from Canada, Jennifer started her career in New Zealand and continued on to work in the USA for fi ve years before arriving in the successfully • Measuring activity, visitors and ROI Peter’s speciality is to take consumer data and market insights from around the world United Kingdom early in 2011. Across her roles she has worked with • How can your juice product develop a reputation online? on food/health issues and provide strategic tools such as the FourFactors™ Brand international companies sourcing and commercialising innovation across • Linking your social networking activities together 12:30 Final Thoughts Analysis System also known as “The Healthy Marketing Game!” which allows marketing Australasia, North American and Western Europe. teams to make strategic decisions and accelerate brand innovation and NPD. 10:30 Discussion Jennifer brings to the team a global perspective, marketing and business 12:45 Lunch Peter is a popular speaker and chairman and he has delivered workshops and development skills and a passion for the natural products industry. 10:45 Juice Break 14:00 Workshop Ends seminars to companies across the globe.

Register online at www.worldjuice.com Register online at www.worldjuice.com Pre Conference Masterclass – 15 October 2012 Led by Post-Conference Seminar – 18 October 2012 Led by Unlocking Juice Potential through Innovative How to Increase the Success of your Next Packaging Ideas Juice Product Launch in Nutrition, Health This workshop will enable you to investigate some of the most unique liquid packaging innovations and examine how to incorporate and Wellness them into your juice products. If you’re looking to add value to your juices this is an excellent place to start. 08:45 Registration and Welcome Coffee 11:15 CASE STUDY: Analysing a Packaging Masterpiece to Inspire New Juice Pack Innovation The Healthy Marketing Team will share a checklist 09:10 Introduction Using one of packaging’s key game-changers you will examine how great of FourFactors® of success, an easy toolkit to direct This masterclass enables brands to: packaging develops and the opportunities that can arise from this for 09:15 Examining How Unique Packaging Can Be juice. This is then followed by a small group task. successful brand innovation. Leading companies in- • Health-check products cluding Coca Cola, Unilever, Danone and Nestle have • Analysing the breakthrough packaging innovations in recent times 11:45 Group Task • Understand the factors behind success & failure • Identifying why they work, how they work and what their key positives are participated in this training which is fast becoming • Drawing inspiration from their design to open new doors for juice 12:05 Packaging Innovation Outlook: Considerations, a global industry standard. The FourFactor® Master • Calculate success of new product development Developments & Agendas Class is a unique opportunity to learn the difference • Decode consumer motivations 09:45 Discussion • Identifying what issues are becoming key in today’s FMCG market 10:00 Combining Package Innovation with Key Trends for Juice to establish how packaging innovation can develop alongside it; between success and failure for innovating healthy • Direct your innovation to the right positioning in the market sustainability, cost-reduction, carbon footprint... • Examining what the key consumer trends are when it comes to packaging brands in one day, using real market case studies. • Analysing the challenges of remaining innovative within large-scale • Identifying the ways in which packaging can appeal to the key trends changing agendas • Overcoming the challenges in designing packaging to capitalise on a trend 10:30 Discussion 12:30 Discussion 08.30 Welcome and coffee 12:30 Lunch Break and Networking 12:45 Lunch 10:45 Juice Break 14:00 Workshop End 09.00 FourFactors® introduction: The value chain starts in 13.30 Factor 3: Understand the health benefit? How to the mind of the consumer communicate health benefits Your Workshop Leader: • How to translate the health benefits of your product – or its ingredient • How to offer a relevant benefit to your consumer target Andrew Streeter, Global Packaging Innovations Director, Pack-Track – into a motivating message for your target consumer at the point of • How to develop three levels of health benefits and the role of health claims Andrew is an internationally recognised consumer packaging expert specialising in food and drink and OTC. He brings a multi-disciplined skill base to the complex world of purchase • Interactive session: How to develop a motivating benefit platform consumer packaging born out of packaging consultancy CPS International and packaging innovation system Pack-Track. Andrew has worked for hundreds of companies all • Learn the crucial difference between Motivation to Buy and Permission • Case studies: Single vs multiple benefit strategies round the world providing cost effective holistic packaging solutions, plus research and analysis advice. His multi-disciplined blend of packaging expertise is used to resolve the to Buy complex issues of packaging and formulate packaging strategy for companies. http://info.datamonitor.com/kc/packtrack/site/ 14.30 Factor 4: Trust the brand? How to position your brand 10.00 Factor 1: Need the product? How to target the right • Niche brand or Mass brand? consumer • How to extend an existing brand • Who? When? Why? The basic proposition for your product! • How to create a successful new brand • Understand motivation and lifestyle needs of your target consumer and • Interactive session: How to position your brand for the right Post-Conference Seminar – 18 October 2012 Half how they currently perceive and need your product target group • Interactive session: Consumer Segmentation Exercise • Case studies: What brand strategy to chose? Improving Stakeholder Communication by Unlocking • Case studies: Medical, Lifestyle, Early and Late Mass market targeting Day 15:30 Refreshments Break 11.00 Refreshments Break the Potential of Social Media 16.00 Interactive session – FourFactors® analysis of recent 11.30 Factor 2: Accept the ingredient? How to communicate Failures This workshop will give you clear insights into the areas that make up the world of social media marketing and ingredients • What were the failure factors? how they can be utilised to promote juice. • Understand the level of consumer knowledge, awareness and interest in • How could it have been turned in to a success? your ingredients • How to educate your consumers about the ingredient and what is the role 17.00 Final summary and questions 08:45 Registration and Welcome Coffee 11:15 Twitter – How Can Microblogging Develop Juice Presence? of the ingredient? Twitter is the social media channel at present. The opportunities are • Interactive session: How to position your ingredient. 17:30 Close 09:10 Introduction there in abundance for juice to take advantage of in terms of networking, • Case studies: Functional vs natural ingredient strategies. relationship building and soft selling. 09:15 Social Media Fundamentals • What is Twitter and what can it bring your products? • What are the best ways to set up on Twitter and get real results? • Examining the marketing opportunities that social media can offer you Your Workshop Leaders: • Examining the best examples of effective twitter usage from the business world • Understanding the fundamentals of social media; where does it fit into the • Creating your daily regime for a successful Twitter experience marketing mix? Peter Wennström Jennifer Hargreaves • What are the key social media tools? President & Founder Development Partner 11:45 Discussion 09:45 Discussion Peter has over 25 years of experience and has earned his reputation as an Jennifer has been working with international functional food, supplement 12:00 Measuring and Integration international brand management consultant working for clients in pharma, dietary and ingredient companies on market entry strategies for over 10 years. 10:00 Capitalising on the Power of Social and Business Measuring the results of a campaign and acting on them is critical to supplements and functional foods. developing further in the future. Her expertise is in market entry strategies, business development, Networking • Analysing the best ways of integrating social media to optimise activity Peter is regarded as one of the world’s leading experts in functional foods marketing marketing and thought leadership positioning. • Examining how to identify the best networks for your business and content and is co-author of The Food & Health Marketing Handbook. More recently Peter • Assessing best practices in setting up and using the large networks • Assessing how to use the tools available effectively published his second book The Four Factors of Success. Originally from Canada, Jennifer started her career in New Zealand and continued on to work in the USA for fi ve years before arriving in the successfully • Measuring activity, visitors and ROI Peter’s speciality is to take consumer data and market insights from around the world United Kingdom early in 2011. Across her roles she has worked with • How can your juice product develop a reputation online? on food/health issues and provide strategic tools such as the FourFactors™ Brand international companies sourcing and commercialising innovation across • Linking your social networking activities together 12:30 Final Thoughts Analysis System also known as “The Healthy Marketing Game!” which allows marketing Australasia, North American and Western Europe. teams to make strategic decisions and accelerate brand innovation and NPD. 10:30 Discussion Jennifer brings to the team a global perspective, marketing and business 12:45 Lunch Peter is a popular speaker and chairman and he has delivered workshops and development skills and a passion for the natural products industry. 10:45 Juice Break 14:00 Workshop Ends seminars to companies across the globe.

Register online at www.worldjuice.com Register online at www.worldjuice.com 17th annual

16 October 2012 15–18 October, 2012, Fira Palace Hotel, Barcelona Sponsorship & Exhibition Opportunities Connect to Join World Juice 2012 as a sponsor! Exhibition Opportunities 300+ Here is your chance to attach your brand to this key juice industry Hurry! Limited spaces are available to showcase your key industry event. Join us as a sponsor for prominent positioning among senior solutions for the juice industry. decision makers. Choose your level of impact anywhere from an Standard exhibition packages are available, or exhibit as part decision entry level package, up to a high profi le sponsorship strategy. of a sponsorship package. • Effectively generate business opportunities • Enhanced networking opportunities makers • Build your brand and generate awareness • Be approached by potential customers • Launch new products and penetrate new markets • Stand out from the crowd IMPROVED EXHIBITION Select from standard or tailored options. EXHIBITION FLOOR PLAN AREA! You may be surprised at how a sponsorship could work for R Reserved you – enquire today for details. SALON VERDI R CONFERENCE REGISTRATION R 3 DESK “The target audience is in the core of our 2 R strategy, with high level decision makers 1 attending this well-established event.” 12 Ulrich Killeit, DSM – World Juice Sponsor R 2010/2011 11 R 10 13 NEW for 2012! R 4 • Sponsor a Category 9 Foodnews World Juice Awards • Sponsor a Stream 5 New 3-tier Conference Structure R • Wifi Sponsorship Drive traffi c to your exhibition stand 8 6

7 For all Sponsorship and Exhibition enquiries, contact Gareth Moore +44 (0)20 7017 7574 “Sponsoring World Juice is effective for us to be known as a partner and important [email protected] collaborator for the juice industry.” Rodrigo Gomez, Bericap S.A – World Juice Sponsor 2011

Our Sponsors

Associate Sponsor: Lunch Sponsor: main sponsor

CFT is the leader in providing engineering Energy Commerce BV is one of the largest and technology for turnkey solutions in Brazilian based trading companies in sugar, fruit and vegetables processing. The group rice, beans, edible oils and industrial fruits. incorporate companies such as Rossi e They have offi ces worldwide in Brazil, The Catelli, Manzini, Sima and Comaco with Netherlands, United States, Sri Lanka and over 50 years experience. Dubai. www.cftfoodtechnology.com www.energy.com.br

Exhibition Sponsors:

BIOTECON Diagnostics GmbH Hermannswerder Haus 17 14473 Potsdam - Deutschland Tel: +49 331 2300-200 Fax: +49 331 2300-299 Networking Break Sponsor:

Register online at www.worldjuice.com 17th annual FN World Juice Programme 2012

16 October 2012 15–18 October, 2012, Fira Palace Hotel, Barcelona The World Juice Connect to Sponsorship & Exhibition Opportunities Who will win this year? Join World Juice 2012 as a sponsor! Exhibition Opportunities 300+ Awards Here is your chance to attach your brand to this key juice industry Hurry! Limited spaces are available to showcase your key industry event. Join us as a sponsor for prominent positioning among senior solutions for the juice industry. th decision makers. Choose your level of impact anywhere from an Standard exhibition packages are available, or exhibit as part decision The 11 annual World Juice entry level package, up to a high profi le sponsorship strategy. of a sponsorship package. Awards take place on 16 October at the decadent • Effectively generate business opportunities • Enhanced networking opportunities makers Hotel Arts, Barcelona. • Build your brand and generate awareness • Be approached by potential customers Modern in style and design, the • Launch new products and penetrate new markets • Stand out from the crowd IMPROVED EXHIBITION exterior of the Hotel Arts and its Select from standard or tailored options. unique shell-shape structure make EXHIBITION FLOOR PLAN AREA! this hotel a landmark building in You may be surprised at how a sponsorship could work for R Reserved the city and a great venue for the you – enquire today for details. SALON VERDI R CONFERENCE World Juice Awards. The Hotel REGISTRATION R 3 DESK Arts is an unrivalled venue for “The target audience is in the core of our 2 R business and leisure alike; not 1 strategy, with high level decision makers only for its privileged location 12 attending this well-established event.” overlooking the Mediterranean but Ulrich Killeit, DSM – World Juice Sponsor R also for the quality of service 2010/2011 11 R offered. Surrounded by the Port 10 Olympic, beaches, terraces and 13 NEW for 2012! R 4 promenades, the hotel is only a short walk away from the city’s • Sponsor a Category 9 historic centre and close to the Foodnews World Juice Awards main shopping and leisure areas. • Sponsor a Stream 5 Attendees will enjoy a drink New 3-tier Conference Structure before being seated for the awards R • Wifi Sponsorship ceremony, after which a Cocktail Drive traffi c to your exhibition stand 8 6 Dînatoire will be held out on the breathtaking hotel terrace, 7 overlooking the harbour and the For all Sponsorship and Exhibition enquiries, vibrant city skyline. have made outstanding companies and individuals that BRAND NEW Best Pure contact Gareth Moore +44 (0)20 7017 7574 “Sponsoring World Juice is effective for us to be known as a partner and important Ever evolving, we have added achievements to the juice are making the most significant Juice Product: The battleground [email protected] collaborator for the juice industry.” Rodrigo Gomez, Bericap S.A – World Juice Sponsor 2011 three brand new categories to this industry this year. With six developments within this for pure juices is fierce, but who year’s awards and grown our different categories to choose competitive and dynamic market. do you think is edging it and why? overall scope to six, as we look from now, this ceremony looks to The six categories for this This category looks to reward the Our Sponsors to recognise more of those who increasingly reward those year’s awards are: pure juice products that you think

Associate Sponsor: Lunch Sponsor: main sponsor

CFT is the leader in providing engineering Energy Commerce BV is one of the largest and technology for turnkey solutions in Brazilian based trading companies in sugar, fruit and vegetables processing. The group rice, beans, edible oils and industrial fruits. Früchteverwertung GmbH incorporate companies such as Rossi e They have offi ces worldwide in Brazil, The Schwanenkirchner Strasse 28 Catelli, Manzini, Sima and Comaco with Netherlands, United States, Sri Lanka and D-94491 Hengersberg, Germany over 50 years experience. Dubai. Telefon: +49(0) 99 01 18 - 0 www.cftfoodtechnology.com www.energy.com.br Telefax: +49(0) 99 01 18 - 149 [email protected] Exhibition Sponsors: www.bayernwald.com NFC Juice, Juice Concentrate,

BIOTECON Diagnostics GmbH Hermannswerder Haus 17 14473 Potsdam - Deutschland Tel: +49 331 2300-200 Puree, Puree Concentrate Fax: +49 331 2300-299 Networking Break Sponsor: and others including tailor-made products from more than 35 different fruits.

Register online at www.worldjuice.com FN World Juice Programme 2012

are driving category growth and adding dynamism to this market. There are plenty of options out there – who gets your vote? Best Sustainability Initiative: As the efficiency of the supply chain becomes an increasingly important issue for juice companies around the globe, this award reflects the importance of sustainable growth. The award is open to projects that look to reduce carbon footprint, improve water management, reduce the environmental impact of juice packaging or to provide a better distribution of socioeconomic benefits along the supply chain. Last year, Klaus Heitlinger, Managing Director of the German Fruit Juice Association, must have seen something that shortlisted nominations APPE and deserves credit here? It could be a VdF, collected the prize for its has caught your eye? It could be Herman Pfanner Getraenke. But newer, more efficient eco-efficiency analysis study of a new single serve, one-shot or who do you think should win it development in identifying fruit apple juice production. Who do take-home pack, for example. this year? origin, or an innovative method you think deserves recognition? Last year’s award was collected for measuring harmful Best Packaging for a Juice by Innocent’s Director of New BRAND NEW Best chemical levels – the options here Product: Packaging is very much Ventures; Douglas Lamont, for Health Message for Juice: are huge! Who do you think the ‘cool kid’ of the juice world the carafe style pack used across Which juice products are needs an award here? Get of late, leading the innovation its NFC juice range. It off encompassing and promoting the nominating! arm of the industry. Surely you strong competition from healthy image of juice best? This Make your nomination today could be through an innovative at: www.worldjuice.agraevents. marketing or branding strategy, a com/nomination-form/ clever choice of fruits used or All shortlisted nominations will defending the category against be featured on the World Juice negative issues. With health website and at the conference, and being such an important angle the winner will be chosen by our for juice, who do you think is panel of independent industry promoting this best? experts. All companies shortlisted Best Innovation in Juice: for the awards will be: Innovation is so important for • Invited to provide product growth in the juice industry. This samples or materials to be award recognises the best displayed during conference innovation in any aspect of the breaks industry over the last 12 months. • Listed in the delegate pack at Last year’s award went to UK Foodnews World Juice 2012 start-up Cocofina for their new • Featured in the conference Coconut Water Tea and Passion preview in Foodnews Fruit drink, an all-natural • Featured on the Foodnews product containing only 26 World Juice 2012 website in the calories per 500ml serving. But weeks before the conference with plenty of innovations out The Award winners will: there, which one do you think • Receive the World Juice deserves rewarding? Innovation Award • Feature in the post event review BRAND NEW Best in Foodnews Juice Testing Development: • Feature in press releases issued With an increasing emphasis on after the event food safety and authenticity along GET NOMINATING NOW! the juice supply chain, this Registrations close on 27 July category looks to reward those 2012 companies working to keep the www.worldjuice.agraevents.com/ industry in check. But who nomination-form/

22 www.agra-net.com © Informa UK Ltd 2012 - FOODNEWS® June 2012 17th  annual Phone: +44(0)20 3377 3658 Easy  Fax: +44(0)20 3377 3659  Email: [email protected] Ways to  Online: www.worldjuice.com  Post: Agra Conferences, P O Box 406 Register Byfl eet, KT14 6WL, United Kingdom

Conference Code: I54k6 SEND THE TEAM For Group Discounts contact Jamie Playford on +44 (0)20 7017 7584, email: [email protected]

Venue Details

Fira Palace Hotel Avda Ruis I Taulet, 1-3 Barcelona, 08004 SPAIN Tel:+34 934 262 223 Fax: +34 934 248 679 Email: reception@fi ra-palace.com Prices Hotel reservations are not included in the conference fee, however, Booking Option No Fee before 6th July 2012 Fee after 6th July 2012 Total the conference organisers have negotiated a special rate at the Conference + 1 day workshop + conference venue. Details of how to book will be sent to you with A 2,095 + (18% VAT) = 2,472.10 2,195 + (18% VAT) = 2,590.10 half day workshop* € € € € confi rmation of your registration and can be found on the conference B Conference + 1 day workshop €1,895 + (18% VAT) = €2,236.10 €1,995 + (18% VAT) = €2,354.10 website: www.worldjuice.com

C Conference + half day workshop* €1,695 + (18% VAT) = €2,000.10 €1,795 + (18% VAT) = €2,118.10 D Conference only €1,395 + (18% VAT) = €1,646.10 €1,495 + (18% VAT) = €1,764.10 World Juice Awards Banquet E 1 day workshop only €795 + (18% VAT) = €938.10 €895 + (18% VAT) = €1,056.10 If you wish to attend the World Juice Awards Banquet please indicate by ticking the box in the “Delegate Details” section. There is no *Which Half Day Workshop? additional charge for attending. However, if you confi rm to attend and  Unlocking Juice Potential through Innovative Packaging Ideas  Improving Stakeholder Communication by Unlocking the Potential of Social Media Total do not you will be liable for a €75 cancellation charge, unless you inform us in writing by 1 October 2012. Delegate Details - please attach your business card or write in block capitals

1st Delegate Booking Option  A  B  C  D  E TERMS AND CONDITIONS Name (Mr/Mrs/Ms/Dr) FEE: The fee includes lunch, refreshments and conference documentation, as available. Job Title ARE YOU REGISTERED?: If you do not receive your email confi rmation of Tel your booking, please contact us to confi rm that a place has been reserved Email on: Tel: +44 (0)20 3377 3658 Email: [email protected]

 Yes, I would like to attend the World Juice Awards Banquet *See Note Opposite PAYMENT: Payment should be made within 14 days of registration. All registration fees must be paid before the event. 2nd Delegate Booking Option  A  B  C  D  E VAT:18% Spanish VAT will be added to all registration fees. Certain EU Name (Mr/Mrs/Ms/Dr) regulations permit VAT paid in member countries to be reclaimed, for further information on this, contact your local tax authorities. Job Title CANCELLATIONS: Refunds will be made for cancellations received in Tel writing by 17th September 2012, subject to an administration charge Email of €125. It is regretted that refunds cannot be made after this date but substitute delegates are permitted if notifi ed in advance in writing. It may  Yes, I would like to attend the World Juice Awards Banquet *See Note Opposite be necessary for reasons beyond the control of the organiser to alter the Company Details content and timing of the programme or the identity of the speakers. This contract is subject to English Law. Name DATA PROTECTION: The information you provide will be held on a Address database and may be shared with companies in Informa plc in the UK and Internationally. Sometimes your details may be made available to external City/Town State companies for marketing purposes. If you do not wish to receive other Post Code Country relevant direct mail offers, please write to the Database Manager at the address on this booking form. VAT (TVA) No. © 2012 Informa UK Ltd Type of Business an informa business

Payment Options

1  CHEQUE ENCLOSED made payable to Informa UK Ltd. 2  BANK TRANSFER Details of how to pay by bank transfer will be sent to you with your invoice.

3  CREDIT CARD Please call me to take my credit card details. In order to assure your security and to comply with PCI legislation, please do not send credit card details by fax or email. FN World Juice Programme 2012 JUICES, PUREES & SUPERFRUITS 2010

Interaction between NFC juices, Juice concentrates, Purees, attendees is one of the NetworkingConcentrated puree, IQF, Tailor-made compounds, Verifruit® (infused fruit/pieces)... key attractions of World Juice.

Searching for a reliable, secure, stable partner for year-round- Opportunitiesdeliveries of high quality fruit and vegetable ingredients?

Last year over 350 Thenmanufacturers look no further! WORLD JUICE 2011 DELEGATES attendees met and networked • Out of the 350+ attendees, 53% Of the 350+ delegates: in Madrid. World Juice SVZ,of founded them were in 1867,C-Level is an expert when it comes to industrial really is the unbeatable fruit & vegetable ingredients. A large portfolio is combined with Retailers/Wholesalers networking forum for the constantIn quality,order to fairincrease pricing, the and a high service level. Juice Manufacturers global juice industry – potential for networking and Juice Blenders/Processors enabling you to do businessSVZ doing offers business you athat reliable Foodnews partnership: Raw Material Suppliers with decision makers from • StableWorld supply Juice throughout provides, we the have year across the value chain in an• Backwardsonce again integrated built as much supply chain Traders informal and friendly • Financialnetworking stability time (asas possible part of intocooperative Royal Cosun) Packaging Companies environment. In the last this year’s structure. Attendees Ingredients Companies three years it has drawn Makingwill yourbenefit life fromeasier. networking Growing your business. attendees from over 50 With‘juice SVZ’s breaks’ sustainable throughout fruit the& vegetable solutions. Associaons different countries. agenda, as well as cocktails and Technology Providers Retailers, bottlers, blenders, SVZ,awards the secure ceremonies. partner We in your supply chain from field to fork! traders, producers, ingredient understand that personal Storage & Distribuon *NB: Miscellaneous group represents: Publications, Market Research Companies, Design Agencies, manufacturers, bulk packaging interaction is an important aspect Investment Banks and unclassifiable company types. companies, retail packaging of the conference. SVZ International BV - P.O. Box 27, 4870 AA Etten-Leur - The Netherlands manufacturers, cold stores and On 15 October,Phone delegates+31 (0)76 50 49can 494 - Telefaxmingle +31 within(0)76 50 49a social400 - www.svz.com - [email protected] direct to their inbox analysts – all attend, so whether attend the Welcome Cocktail environment unrivalled by any • Arrange meetings in advance to

you1039 want SVZ to Adv_FoodNews_28th_Jun10.indd meet buyers or Reception1 in the evening. This business meeting or trade show. maximise your networking27-05-10 09:02 time suppliers or both, you will make reception offers you a great at World Juice 2012 the contacts you need here. opportunity to meet up with old Online networking before • Follow up with anyone you did HereJUICES, are some facts about PUREES last acquaintances and& build SUPERFRUITS new and after World Juice 2010not have the chance to meet when year’s event: ones for the forthcoming days. Access the list of World Juice you are back in the office is availableAnd online on 16 October the Worldto download2012 delegates 14 days before FREE the • Download World Juice 2012 • Outwww.foodnews.co.uk/marketreviews of the 350+ attendees, 21% Juice Awards ceremony provides conference: presentations immediately after of them were juice everybody with the chance to • Send messages to delegates the close of the conference. The Contents page is linked to the articles and hyperlinks throughout take you to our advertisers' websites so you can contact them directly.

*UICES *UICES #ONCENTRATES #ONCENTRATES 0UREES 0UREES 4OMATO0ASTE 4OMATO0ASTE /RGANIC0RODUCTS /RGANIC0RODUCTS 42)35.)SRAEL ,4$ %SSENTIAL/ILS %SSENTIAL/ILS 7ORLD7IDERELIABLESUPPLIERS #ANNED #ANNED OFPURENATURALFRUITSVEGETABLEPRODUCTS )1& $AGESH

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24© Informa UKwww.agra-net.com Ltd 2010 June 2010 © Informa UK Ltd 2012 - FOODNEWS® July 201223 FN World Juice Programme 2012

Who will you meet? Here is a small sample of companies WHO HAVE ATTENDED Foodnews World Juice over the last FEW years: AES Chemunex DAFSA Grupo Altex MEYED Shaanxi Haisheng Fresh Agrana Juice Holding David Berryman Ltd Hermann Pfanner Mondi Foods Nv Fruit GmbH Del Oro SA Getränke GmbH Montecarlofruit SIG Combibloc GmbH Almarai Company Directus Australia Pty Hortex Holding SA Dairy-Safal Silver Springs Citrus Al-Rabie Saudi Foods Ltd Hoyer GmbH Natur Bravo Sumol+Compal, Co. Dragon Rouge IFU NCA Rouiba Marcas, SA Altex Europe DSM Food Specialties In2Food Nestlé USA Suntory Holdings Altex Asia EBBA Dafruta Indupro B V Nestlé Nutrition Limited APPE Eckes Granini Innocent Drinks Niagro-Nichirei Tamek Bakhresa Food Elopak Interaust Foods Nichirei Europe S.A Tetra Pak Products Limited Empresas Carozzi Iqcitrus Mexico Nielsen UK The Coca-Cola Beijing Unipektin Esarom Italpak srl Novozymes Company Equipment Co Ltd Eurofins Scientific J Garcia Carriòn Orangina Group The Feel Good Drinks Bericap GmbH & Co Analytics Jamnica dd Orana Co. Ltd Berrifine A/S European Commission JUHAYNA Ocean Nutrition The Juice House BV Bischofszell Food Ltd European Fruit Juice JUXX Com de Impe Canada Tiger Brands Beverages Britvic Soft Drinks Ltd Association Exp Ltda Orhei Vit JSC Tine BA Bureau Couécou Factoria Trade JV Agromir Food PepsiCo Europe Tipco Foods Public Co Capri-Sun AG Feldbacher Fruit J V Vitmark Ukraine PepsiCo International Ltd Cargill Flavor Systems Partners LLC Princes Limited Tropicana Europe Coca-Cola Hellenic Fellesjuice Kagome Co Ltd PT Great Giant Centrale Laitière Firmenich Trans Ocean Kanematsu Corp Pineapple Chiquita Fruit Flagfood AG Distribution Ingredients Florida Department of Kerry Ingredients Raimbek Bottlers Unipektin Engineering Citrofrut Citrus Kloosterboer Group Raisio AG Citrojugo SA de CV Florida's Natural Korsnas AB RD2 International Ltd Valio Ltd Citrosuco Fias GmbH Growers Kuiburi Fruit Canning RDA Organic Varoise de Concentrés Citrovita N.V. Food Island Co Ltd Refresco Iberia S L U SAS Citruma Freshtrop Fruits Ltd Lamex Foods UK Rudolf Wild GmbH & Westfalia Fruit Cobell Ltd Friesland Campina Levy Group Co. KG Products Coca Cola Midi SAS Fruit d'Or Inc International Rynkeby Foods A/S Welch Foods, Inc. Cocofina Frutta Juice LSDH SA San Miguel Wimm Bill Dann Cofco Xinjiang FSP Frischsaft FRISCHE Louis Dreyfus Sainsbury's Ltd Beverages Tunhe Co Ltd Fuerst Day Lawson Ltd Commodities Sanchuan Juice Woolworths Pty Ltd Conserve Italia G2G Trading GmbH Magaliesberg Citrus SCFOODS WTI Inc Contraload NV Gan Shmuel Foods Ltd Schoeller Arca Systems Yantai North Andre COOP Gerber Juice Ltd Company Ltd SAS Cran Chile GNT UK Marks and Spencers Juice Ltd Cutrale Continental Good Natured Limited Plc Scholle Packaging Zuegg SPA Juice Groupe Danone Medibel SA SGF International Zumos Pascual SLU FN World Juice Programme 2012

The annual World Juice Awards recognise the most outstanding contributions to the juice industry over the last year. These prestigious awards, now in their 11th year, pay tribute to the most significant products and companies making a difference in the industry over the past 12 months.

Awards will be presented in six categories: Best Pure Juice Product, Best Sustainability Initiative, Best Packaging for a Juice Product, Best Health Message for Juice, Best Innovation in Juice and Best Juice Testing Development. The ceremony will take place at the Hotel Arts on 16 October 2012.

You could join last year’s winners; Innocent, G2G Trading GmbH, Cocofina and the German Fruit Juice Association, VDF, as well as former winners including Rivella, , Schoeller Arca, Marks & Spencer, Rapak, Fresh & Co, Elopak, Hero, Italpack, Foodland, RDA Organic, Sainsbury’s and The Coca-Cola Company.

All shortlisted companies will be: • Invited to provide product samples or materials to be displayed during conference breaks • Listed in the delegate pack at Foodnews World Juice 2012 • Featured in the conference preview in Foodnews • Featured on the Foodnews World Juice 2012 website in the weeks before the conference

GET YOUR NOMINATIONS IN NOW! Registration closes SOON! REGISTER ONLINE AT www.worldjuice.agraevents.com/nomination-form/ Alternatively, complete the form below and fax back to +44 (0)20 7017 7596. Nomination Details

Product Name: ...... Company Name: ...... Award Category: Best Pure Juice Product Best Sustainability Initiative Best Packaging for a Juice Product Best Health Message for Juice Best Innovation in Juice Best Juice Testing Development Launch date:...... Please give a brief description of this product: ...... How does this product add value to the juice industry? ...... Your Details Name: ...... Job Title: ...... Company: ...... Business Email: ...... Phone: ...... www.worldjuice.agraevents.com

26 www.agra-net.com © Informa UK Ltd 2012 - FOODNEWS® July 2012

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